Shows
The Advisor's TableDental Marketing That Truly Fuels Growth with HIP CreativeMany practice owners invest in dental marketing expecting it to drive growth, but what happens when the leads don’t turn into actual patients? In this episode of The Advisor’s Table, we sit down with Luke Infinger, CEO and Co-Founder of HIP Creative to break down why marketing alone isn’t enough. From the connection between clicks, calls, and appointments to the biggest misconceptions around hiring a marketing agency, this conversation uncovers where most practices go wrong and what to fix first. Additional Resources: Luke Infinger HIP Cre...
2026-04-0815 min
Riverbluff Church SermonsThe Heart of the Matter: Generosity - March 1, 2026The Heart of the Matter: Generosity
Generosity is about so much more than what we give; it’s about the heart we cultivate and the promise of a life "running over." In this message, Pastor Dean Infinger explores the beautiful cycle of grace found in Luke 6:38, where we learn that when we open our hands to others, we open our lives to a "good measure, pressed down, and shaken together." Discover how living generously transforms our perspective, our community, and our relationship with the ultimate Giver.
2026-03-0447 min
The Digital Orthodontist: Live!51: Joy in Orthodontics: Why Success Isn't Enough w/ Luke Infinger (Video)In this episode of The Digital Orthodontist: Live!, hosts Dr. Kyle Fagala and Luke Infinger unpack the central idea behind their book Joy in Orthodontics—and why success alone isn’t enough. Through an honest, reflective conversation, they explore the paradox facing many orthodontists today: outward achievement paired with internal exhaustion. From the realities of burnout and reaction-mode leadership to the deeper distinction between happiness and joy, this episode challenges the achievement-driven mindset baked into dental training. Kyle and Luke introduce practical frameworks—including the Values–Vision alignment and the J.O.Y. Decision Framework—to help doctors move from survi...
2025-12-2648 minThe Digital Orthodontist: Live!51: Joy in Orthodontics: Why Success Isn't Enough w/ Luke Infinger (Audio)In this episode of The Digital Orthodontist: Live!, hosts Dr. Kyle Fagala and Luke Infinger unpack the central idea behind their book Joy in Orthodontics—and why success alone isn’t enough. Through an honest, reflective conversation, they explore the paradox facing many orthodontists today: outward achievement paired with internal exhaustion. From the realities of burnout and reaction-mode leadership to the deeper distinction between happiness and joy, this episode challenges the achievement-driven mindset baked into dental training. Kyle and Luke introduce practical frameworks—including the Values–Vision alignment and the J.O.Y. Decision Framework—to help doctors move from survi...
2025-12-2648 min
New Patients NowSimplifying Your Marketing: What It Takes to Get Exceptional ResultsHave you tried multiple marketing companies and still aren’t seeing results? Flint Geier and Luke Infinger break down why most growth struggles aren’t about the marketing, they’re about mindset, systems, and ownership.
Learn how taking responsibility, building the right systems, and being ready to adapt can create massive results in your practice.
“Find someone to emulate, reverse-engineer it, and build success from back to front.”
Take the 5-Star Challenge to Reveal Potential Blindspots
Visit our Website
2025-10-0239 minNew Patients NowWhat Two Doctors Discovered That Changed EverythingIn this powerful episode, we bring together a panel of experts to discuss the connection between personal development, team training and well executed marketing. Join Flint Geier from The Scheduling Institute and Luke Infinger from Hip Creative, along with two successful orthodontists, Dr. Brian Rochford and Dr. Jeff Goldberg. They share their candid journey of building a high-performing team and a patient acquisition engine, revealing how the synergy between operational excellence and data-driven marketing is the key to breaking through a growth plateau.
Take the 5-STAR Challenge!
Visit our Website
2025-09-0442 minThe Digital Orthodontist: Live!49: Practice Personality Types w/ Luke Infinger (Video)In this episode of The Digital Orthodontist: Live!, Dr. Kyle Fagala and Luke Infinger break down the 6 Practice Personality Types that successful orthodontists use to build practices that actually fit who they are. From Tech-Forward Offices to Lifestyle Practices working 8 days per month, we're covering real examples and the completely different marketing strategies each type needs to succeed. Filmed live at Neon Canvas studios—unscripted, practical, and focused on helping you stop fighting yourself and start building a practice that serves your life.
2025-08-191h 06The Digital Orthodontist: Live!49: Practice Personality Types w/ Luke Infinger (Audio)In this episode of The Digital Orthodontist: Live!, Dr. Kyle Fagala and Luke Infinger break down the 6 Practice Personality Types that successful orthodontists use to build practices that actually fit who they are. From Tech-Forward Offices to Lifestyle Practices working 8 days per month, we're covering real examples and the completely different marketing strategies each type needs to succeed. Filmed live at Neon Canvas studios—unscripted, practical, and focused on helping you stop fighting yourself and start building a practice that serves your life.
2025-08-191h 06
The GrowOrtho PodcastDoes ChatGPT Know the Future of Orthodontics?Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit, while late adopters scramble. Below are five “what if” scenarios they debated, the context behind each, and clear steps you can take before next Monday’s morning huddle. Use this as a springboard, not a prophecy. The future will reward owners who stay curious, move f...
2025-06-231h 03
The David Guttman PodcastLuke Infinger: The Truth About Entrepreneurial Burnout Nobody Tells YouIs the pursuit of entrepreneurial success slowly killing you? In this episode, I’ve had a conversation with Luke Infinger, and we’ve tackled the hidden mental health crisis entrepreneurs face while chasing success. He also shared his personal journey through stress and burnout after spending $1 million on coaching and mentorship. This conversation goes beyond business strategy to explore the profound personal toll of entrepreneurship and the importance of maintaining balance while driving growth. What’s one area of your life where you might be prioritising achievement at the expense of wellbeing? Share your thoughts in the comments below.
2025-03-251h 02
DEO's Growth Secrets Podcast for Dental Organizations217: Unlock the Secrets to Patient Growth with HIP CreativeWhat's the secret to making your dental practice thrive without wasting money on ineffective marketing? In this episode, we sit down with Luke Infinger, CEO & Co-Founder of HIP Creative, to uncover the strategies behind transforming your practice's systems into a patient-generating powerhouse. From mastering front desk training to tracking ROI with precision, Luke shares how HIP Creative's unique, holistic approach goes beyond ads to help practices integrate into their communities and build lasting trust. Tune in to hear how their proven methods can elevate your team, attract more patients, and drive real results for your practice! 📲...
2024-12-2623 min
Brand Retro with CyberdogzDental & Orthodontic Marketing Agency Growth | Luke Infinger (Ep. 113)In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who's the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a...
2024-09-1733 min
Entrepreneurs on FireHow to Go from $0 to $25M with Luke InfingerLuke Infinger is an entrepreneur, business owner, and leader who brings a wealth of experience and expertise to the table. With a deep understanding of the orthodontic field and a passion for helping practices thrive, he has been instrumental in shaping HIP Creative's—a growth partner for orthodontists that help them grow faster and easier. Top 3 Value Bombs 1. Success is more about discipline than motivation. 2. To avoid the high failure rate of small businesses, you must be willing to show up, put in effort, and navigate challenging days. Remember the bigger picture, understand your mission and the value you bring. 3. Go...
2024-03-1129 min
Entrepreneurs on FireHow to Go from $0 to $25M with Luke InfingerLuke Infinger is an entrepreneur, business owner, and leader who brings a wealth of experience and expertise to the table. With a deep understanding of the orthodontic field and a passion for helping practices thrive, he has been instrumental in shaping HIP Creative's—a growth partner for orthodontists that help them grow faster and easier. Top 3 Value Bombs 1. Success is more about discipline than motivation. 2. To avoid the high failure rate of small businesses, you must be willing to show up, put in effort, and navigate challenging days. Remember the bigger picture, understand yo...
2024-03-1129 min
The Biohacking Secrets ShowEP 323: Creation Scientist Debunks Evolution and The Big Bang with Dr. Kent Hovind and Luke InfingerIsn't it time we dared to question what we've been told to accept without objection? In this gripping episode of the Biohacking Secrets Show podcast, Anthony DiClementi and Luke Infinger engage in a riveting conversation with Dr. Kent Hovind, a Baptist preacher for 50 years, high school science teacher, and unyielding advocate for biblical creationism. This is not just another conversation; it's an exploration into the realms of God, where we really came from, the Bible, and evolutionary theory that challenges the status quo. Share this episode with Christians, atheists, and anyone who may find it i...
2024-02-261h 50
2024-01-1048 min
What's Working with Keaton WalkerHe Makes $800k/mo with SMMA: Here’s HowSend a text🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker 📍FREE Course + Community For Agency Owners + Users: https://www.skool.com/keaton-walker-group-3488?invite=45a96d8087ec44e59fb16b3ab803bad1 ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonusesIf you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: ht...
2023-12-2833 min
New Full Audiobooks in Self-Improvement, Career DevelopmentMaster Your Mindset by Luke InfingerPlease visit https://thebookvoice.com/podcasts/1/audiobook/716549 to listen full audiobooks. Title: Master Your Mindset Author: Luke Infinger Narrator: Andrew Wehrlen Format: Unabridged Audiobook Length: 3 hours 6 minutes Release date: September 26, 2023 Genres: Career Development Publisher's Summary: Why do the top 20% of highest-producing orthodontists produce more than the remaining 80% combined? After seven years of helping orthodontists grow their practices, I have seen that the top 20% grow their businesses year after year, make a bigger impact in the communities they serve, and fulfill their personal and professional goals. I have been studying these practitioners that we call “Easy Growers” and why they double and...
2023-09-2605 min
Leadership Archives - HIP CreativeUnlock Your Full Potential: Luke Infinger Reveals His Life-Changing Morning Formula!Welcome to another exciting episode of GrowOrtho, where we always have our ear to the ground of education, personal development, and ways to level up your life and your practice. Today, we’re delving into the transformative world of Morning Formula, an educational service that equips you with a potent mindset tool. Designed to kick-start your day on the right note, the Morning Formula paves the way for success.
The Morning Formula cleverly integrates several elements: a credo, mission statement, identity, affirmations, and financial targets. We’ll be examining how these distinct components create a potent recipe for...
2023-06-1612 min
Communication Archives - HIP CreativeIntroduction to The Ultimate Treatment CoordinatorIntroducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a winning smile, as well as giving the tools, processes, and scripts a practice needs to improve its sales.
Orthodontic practices need new patients to stay in business. The problem is that many orthodontists struggle to generate high-quality leads. While some may believe that...
2023-02-2817 minCustomer Service Archives - HIP CreativeIntroduction to The Ultimate Treatment CoordinatorIntroducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a winning smile, as well as giving the tools, processes, and scripts a practice needs to improve its sales.
Orthodontic practices need new patients to stay in business. The problem is that many orthodontists struggle to generate high-quality leads. While some may believe that...
2023-02-2817 minCommunication Archives - HIP CreativeThe Right Way to Scale a Business: Strategies and Tips for Long-Term GrowthLuke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue.
So, how did Luke do it? Here are some of the key factors that have contributed to his success:
Niche Focus: When Luke first started out, he tried to be everything to everyone. But he quickly realized that he needed to narrow his focus and specialize in a particular niche. By...
2023-02-2034 minBusiness Archives - HIP CreativeThe Right Way to Scale a Business: Strategies and Tips for Long-Term GrowthLuke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue.
So, how did Luke do it? Here are some of the key factors that have contributed to his success:
Niche Focus: When Luke first started out, he tried to be everything to everyone. But he quickly realized that he needed to narrow his focus and specialize in a particular niche. By...
2023-02-2034 minCustomer Service Archives - HIP CreativeConclusion of Front Desk SecretsWhen I was put in charge of Chick-fil-A’s leadership program many years ago, I quickly realized that the customer service experience is one of the most important aspects for any business. It was in this season of my life that I learned a lot about customer service, effective communication, and leadership. Not only did this job help me understand the importance of customer service in business, but it has also had a lasting impact on my life as well as my professional career as it is coded in our DNA here at HIP.
Ten Components of th...
2023-02-1006 min
Begin Into A Heart-Pounding Full Audiobook On The Go.Front Desk Secrets of the Nation’s Fastest Growing Orthodontic Practices by Luke InfingerPlease visithttps://thebookvoice.com/podcasts/2/audible/23121to listen full audiobooks.
Title: Front Desk Secrets of the Nation’s Fastest Growing Orthodontic Practices
Author: Luke Infinger
Narrator: Andrew Wehrlen
Format: mp3
Length: 2 hrs and 48 mins
Release date: 12-28-22
Ratings: 5 out of 5 stars, 1 rating
Genres: Dentistry & Oral Health
Publisher's Summary:
The sad truth is that most orthodontic offices miss four to five calls from leads looking to start treatment every single day. Why? Because the front desk is the most important AND most overlooked position in your practice. The nation’s fastest-growing orthodontists know that investing in hiring, training, and he...
2022-12-282h 48
Medical Practice Growth with Justin & LukeThe Ultimate Practice - Plug the Holes, then Turn on the LeadsThe Ultimate Practice - Who are Justin and Luke
In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 12 - Plug the Holes, then Turn on the Leads.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
2019-10-1215 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - Partnering With Your Marketing CompanyIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 11 - Partnering With Your Marketing Company.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
2019-10-1216 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - The Patient ExperienceIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 10 - The Patient Experience.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
The “le...
2019-10-1216 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - The CEO MindsetIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 9 - The CEO Mindset.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
The “le...
2019-10-1215 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - You Suck at BusinessIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 8 - You Suck at Business.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
...
2019-10-1212 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - How to Hire the Right Marketing CompanyIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 7 - How to Hire the Right Marketing Company.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your...
2019-10-1214 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - Everyone Wants New PatientsIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 6 - Everyone Wants New Patients.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
...
2019-10-1217 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - Before You Start Marketing, Just Stop Losing MoneyThe Ultimate Practice - Who are Justin and Luke
In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 5 - Before You Start Marketing, Just Stop Losing Money.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
2019-10-1212 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - The IllusionIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 4 - The Illusion.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
The “lead fo...
2019-10-1211 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - Reclaim Your Doctor Status and the Great Lifestyle You DeserveIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 3 - Reclaim Your Doctor Status and the Great Lifestyle You Deserve.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct...
2019-10-1208 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - Who are Justin and LukeIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 2 - Who are Justin and Luke.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
2019-10-1210 minMedical Practice Growth with Justin & LukeThe Ultimate Practice - Welcome to the Real WorldIn this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams."
Chapter 1 - Welcome to the Real World.
In this cutting edge book you will discover:
Why you must align your marketing with operations to achieve sustainable growth
Why poor staff training is costing you all your profits
The biggest mistakes that most doctors make that drive new patients away to their competitors
How improving the patient experience has a direct impact on your bottom line
2019-10-1208 min