Shows
The Growth Engine GuysThe Top 10 HR Mistakes Small Businesses MakeSummary
In this conversation, Luke and Glenn discuss the top 10 HR mistakes that businesses often make, drawing from their personal experiences. They emphasize the importance of making tough decisions quickly, the balance between loyalty and competence, and the need for professional HR support. The discussion also touches on the significance of mental wellbeing in the workplace and the dangers of overpromising a family culture. They conclude by highlighting the impact of leadership on business success and the necessity of hiring diverse talent.
2024-11-1127 minThe Growth Engine GuysThe Challenges of Being Dads and Running a BusinessIn this chat, Luke and Glenn discuss being dads while running a business. They talk about managing kids at home, dealing with naysayers and bullies, and how having children affects their careers. They explore balancing work and family life and the changing dynamics of parenting. They also discuss using AI tools like ChatGPT for brainstorming and data tasks, the potential of AI, and taking risks in business. They emphasise the benefits of using AI to test ideas, the value of reading and learning from the past, and having a supportive community. They conclude that building a successful business in...2024-08-1855 minThe Growth Engine GuysData-Driven Decisions: Using Analytics to Inform Business StrategiesIn this chat, Luke and Glenn talk about succeeding in small markets and expanding into new ones. They cover the challenges of shipping products internationally, the importance of customer service, and how to advertise to win over competitors' customers. They discuss pricing strategies and testing different prices. They also emphasize thinking big, being optimistic but realistic, and using data to make smart decisions. They highlight ways to increase website traffic and improve conversion rates, like better add-to-cart and checkout experiences, and using Facebook and Instagram ads. Finally, they stress the value of email marketing, having a good product, and...2024-08-1149 minThe Growth Engine GuysMaking Time for Content CreationIn this chat, Luke and Glenn talk about business updates, tech, and cool tips. They highlight the importance of online businesses and how email marketing helps build trust. They also talk about how being consistent and getting people to spread the word can grow a business. They dive into making videos, using tools like GoPros, Canon cameras, lapel mics, and editing with iMovie and DaVinci Resolve. They stress making time for content creation, practicing, and being focused with videos. They also discuss targeting a specific audience and using Instagram for marketing.
2024-08-0440 minThe Growth Engine GuysSocial skills pay the billsIn this chat, Luke and Glenn talk about using freelancers in business. They explain that freelancers are part-time workers who choose their own hours and get work based on that. They compare freelancers to contractors and mention the perks, like getting special skills and working with people from all over the world. They also discuss the challenges of having full-time employees and why focusing on profit is important. The chat ends with a talk about the importance of social skills and knowing your audience in business.
2024-07-2833 minThe Growth Engine GuysNegotiating with Suppliers, Managing Margins and Testing Social Media StrategiesIn this chat, Luke and Glenn share recent business wins and challenges. Luke launched a mattress protector and explains the development and pricing process, while Glenn mentions a podcast on adding new products and dealing with suppliers. They emphasise knowing your profit margins and not rushing new products. Glenn's success with Instagram reels and collaborations boosted followers and sales, highlighting the importance of a physical store and good customer service. They also discuss the need to adjust strategies based on data, with Luke updating on his bunk bedding business and Glenn testing social media strategies while juggling multiple projects.2024-07-2147 minThe Growth Engine GuysThe Importance of Being Interesting and Telling StoriesIn this chat, Luke Snedden and Glenn Edley talk about what it takes to grow an audience and make a podcast successful. They highlight how crucial it is to be interesting and tell great stories to keep listeners hooked. They also discuss the struggles of building a big business in a small market, dealing with bad internet connections, and the changing world of social media and email marketing. The main takeaway is the importance of being real and providing value to people in online communities.
2024-07-1441 minThe Growth Engine GuysHow To Get Your First 100 Customers - Quickly!In this conversation, Luke and Glenn discuss the importance of acquiring the first hundred customers when starting a business. They share their experiences with getting the first hundred customers for their respective businesses, Spike, Little Ones, and Glaamp. They provide tips on how to attract customers, including using blog posts and SEO, leveraging influencers, and utilizing LinkedIn. They also emphasize the need to treat the first hundred customers as a real business and the importance of knowing your numbers. The key takeaway is to take action and get started on acquiring your first hundred customers.
2024-05-0634 minThe Growth Engine GuysHow to create a newsletter that doesn’t suck!In this episode, Luke and Glenn discuss the importance of newsletters and why it's never too late to start one. They draw inspiration from Andrew Wilkinson, the founder of Tiny Capital, who has successfully used newsletters to engage his audience. The hosts emphasize the goal of newsletters, which is to stay top of mind and establish authority in your industry. They share tips on creating engaging content, using AI tools like ChatGPT to streamline the content creation process, and optimizing newsletters for mobile users. They also discuss the frequency and length of newsletters, as well as the value of...2024-04-2933 minThe Growth Engine GuysRecap: Motivation for Long Term Success, Email Marketing and ChatGPTIn this episode, Luke and Glenn recap the key points discussed in previous episodes. They emphasize the importance of pain over passion in driving motivation and long-term success. They also discuss the effectiveness of creating scarcity and waitlists to generate demand. The power of email marketing is highlighted, with a focus on its underutilization by businesses. Finally, they explore the benefits of using Chat GPT for content creation and generating ideas.
2024-04-2134 minThe Growth Engine GuysShiny Object Syndrome - What to know and what to do about it.In this podcast episode, Luke and Glenn discuss the allure of shiny objects and the importance of knowing when to give them up. They emphasize the need to assess shiny objects after trying them and the value of cutting off ideas that don't show potential. The hosts also discuss the role of commitment and focus in building successful businesses and the danger of getting distracted by shiny objects. They highlight the importance of assessing the market, potential profit, and time commitment of an idea before pursuing it. Additionally, they discuss the danger of unnecessary expenses and software in business...2024-04-1540 minThe Growth Engine GuysMastering Welcome Emails to Effectively Engage New SubscribersLuke and Glenn discuss crafting effective welcome emails. Learn types, technical benefits, and action prompts. Explore 'about us' page optimization and email streamlining.
2024-03-2436 minThe Growth Engine GuysMastering Email Marketing for Business GrowthJoin Luke and Glenn as they explore email marketing's vital role for businesses. Learn why maintaining an email list and sending regular customer emails is crucial. Discover welcome campaigns, personalisation, and using Google questions for content. Gain insights into list management and email's impact on valuation.
2024-03-1736 minThe Growth Engine GuysTransformative Conversations for GrowthJoin Luke and Glenn as they explore the transformative power of dissatisfaction, stepping out of comfort zones, and embracing hard conversations for personal and professional growth. Learn the importance of goal-setting, discipline, and accountability, alongside insights into effective marketing strategies and recognizing the need for change.
2024-03-1039 minThe Growth Engine GuysSide Hustle Success: Balancing Day Job and EntrepreneurshipIn this episode, Luke and Glenn stress the importance of maintaining your day job until your side hustle generates a viable income. They highlight how day jobs provide security and valuable lessons. They emphasize the need to take consistent actions, build a loyal audience, and leverage connections. The hosts also discuss setting boundaries with social media and integrating day job skills into the side hustle.
2024-03-0342 min
The Growth Engine GuysHow to Build a Business: What we're doing with The Growth Engine Guys
In this episode, Luke and Glenn cover:
Start business journey: identify problem, target demographic
Monetize knowledge, skills through business/services
Manage finances, overcome fear, support
Women's unique workplace challenges
Effective parenting, communication
Crucial personal finance management
Streamline processes: cheat sheets, tests
Use webinars, workshops, courses for engagement
Choose social media wisely for audience reach.
2024-02-1441 min
The Growth Engine GuysThe Unseen Force Behind Success: Passion vs. PainIn this episode, Luke and Glenn discuss starting a business:
Takeaways:
Identify a pain point and sell a solution.
Find customers and price effectively.
Solve unique problems for long-term success.
Overcome barriers and find support.
Start small, be consistent, and do necessary work for success.
2024-02-0730 min
The Growth Engine GuysListen to this if you want to Start a Business in 2024
In this episode, Luke and Glenn discuss starting a business:
Takeaways:
Starting a business is easier than most think, thanks to technology.
A minimum viable product is crucial for success.
Realistic expectations and preparation are vital.
Passionate problem-solving and customer understanding are key.
Storytelling is powerful in selling.
2023-12-3130 min