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Digest & Invest by eToro | Insights on Trading, Markets, Investing & FinanceMB246: Can Lululemon Compete with Nike?In this episode of Market Bites, hosts Sam and Josh discuss the competitive landscape of the sportswear market, focusing on Lululemon and Nike. They explore Lululemon's recent earnings expectations, market challenges, and the impact of tariffs. The conversation also delves into the emerging brands that are gaining traction in the athleisure space, consumer behaviour shifts towards fitness, and the importance of brand loyalty. Ultimately, they assess whether Lululemon can ever reach the same level as Nike, considering the latter's established brand recognition and market dominance.TakeawaysLululemon is experiencing renewed investor optimism due to strong product offerings.Nike is...2025-06-0431 min
HERMANOS DE FUERZADany Torres y Miky Torres: lululemon 10k Miami, Ruta, Expo, Experiencia, Viajar Con Embajadores lululemon, Y La Final De La Liga MX.¿Vale la pena viajar a Miami para correr el 10k de lululemon? ¿La ruta es difícil? ¿La expo está padre? ¿La mercancía vale la pena? ¿Cómo es un viaje con embajadores de lululemon? ¿Quién quedará campeón de la liga Mx?Los Hermanos de Fuerza comparten su opinión al respecto. En este episodio, hablamos principalmente de:✅ Todo lo que necesitas saber acerca del lululemon 10k de Miami✅ Cómo es viajar con embajadores de lululemon y vivir una experiencia con la marca ✅ La final de...2025-05-2247 min
Never Light Up A Room PodcastEpisode 055: The Lululemon Murder On March 12th, 2011 at a Lululemon store in Bethesda Maryland store manager Rachel Oertli was set to open the store that morning. When she arrived at the store, she noticed the door was unlocked and there was merchandise spread across the store, not wanting to go in alone she had a bystander enter with her where they would discover worker Jayna Murray dead and Brittany Norwood injured and tied up. Was this a robbery or were there other motives behind this crime. Sources Oconnor, Jessica, “The Story Of The Gruesome Lululemon Murder That All S...2025-04-1654 min
HERMANOS DE FUERZADany Torres y Miky Torres: lululemon 10k, Ruta, Expo, Ser Pacer, Ser Embajador De lululemon, Y Todo Lo Que Hay Detrás De Una Carrera¿Vale la pena hacer la carrera de lululemon? ¿Es un buen evento? ¿La ruta es difícil? ¿La organización es buena? ¿Qué significa ser embajador de lululemon? ¿Cuál es la función de un pacer?Los Hermanos de Fuerza comparten su opinión al respecto. En este episodio, hablamos principalmente de:✅ lululemon 10k (ruta , organización, expo, etc.)✅ Qué es ser embajador de lululemon ✅ Qué significa ser pacer✅ Todo lo que hay detrás de una carrerahttps://www.vidanomada...2025-04-0244 min
Coach8 教练吧（播客）E361-《中产三件套：始祖鸟、Lululemon与萨拉蒙，聊聊品牌和产品体验的重要性》胡讲8讲这一期播客围绕LULULEMON及其品牌演变展开讨论，重点分析了中产三件套的流行趋势和品牌的市场定位。主持人们探讨了LULULEMON从高端市场逐步下沉至二三线城市的现象，分享了品牌内部斗争的故事。通过对比始祖鸟等品牌，主持人们分析了LULULEMON的营销策略及其对受众的影响，以及当前市场上消费者的变化与偏好。这一切都引发了对品牌价值和消费者认同感的深思。 【时间线】00:02:01:中产三件套：从Lululemon到耐克，品牌营销的差异与发展00:04:54:高端品牌LULUL来梦的衰落与挑战：从失去的独特性到市场下沉00:09:48:从王子裤到LULulemon：时尚潮流的变迁与穿着观念的转变00:14:42:Lululemon：健身潮牌的崛起与营销魅力！00:19:37:安踏的迪桑特牌子：设计风格与户外活动的完美契合00:24:32:中产三件套的定义：品牌、身份认同和多元化视角00:29:30:户外运动品牌：始祖鸟、猛犸象和鸟的地位之争！00:34:25:深入解析Lululemon与萨洛蒙：品牌营销的差异与成功之道00:39:19:女性力量崛起！户外运动中女性的色彩需求引领销量飙升！00:44:13:核心需求与平替现象：在户外运动中寻找最佳性价比00:49:09:超级女孩的定义：从露露到凯勒什，品牌营销如何影响消费者选择？00:54:04:时尚与舒适并存：ABC裤子引领穿着新风尚！ 【摘要】中产三件套与户外生活讨论了中产三件套的话题，包括始祖鸟、lululemon和萨拉蒙。lululemon是一个从美国兴起的小众品牌，其受众精准，品牌推广时打出了super girl的概念。lululemon的营销策略和门店运营方式与其他品牌有所不同，更注重社交和私域营销。然而，由于内部斗争，lululemon的主理人薯片哥被踢出董事会，导致品牌走下神坛。Lululemon品牌下沉与消费者接受度讨论了lululemon品牌的发展和影响。讲者认为，lululemon在不断下沉市场，从高端品牌变成了大众品牌，这种变化可能会导致消费者对其品牌的认同感降低。同时，讲者还提到了lululemon的营销策略，认为薯片哥的营销策略使得lululemon的品牌形象更加深入人心。此外，讲者还分享了自己对lululemon品牌发展的看法，以及自己对于品牌变化的感受。运动服饰的变迁与流行趋势这段内容主要讲述了讲者在健身房的经历和对运动服装的看法。讲者认为现在的运动服装越来越注重时尚和设计，而不再仅仅是功能性。讲者提到了lululemon和始祖鸟这两个品牌，对它们的设计和营销表示赞赏。同时，讲者也分享了自己对时尚的理解，认为现在的流行趋势已经不再是以前的大牌，而是更注重个性和时尚。最后，讲者表示自己没有发言权，因为自己没有购买过这些品牌的衣服。Lululemon品牌价值与市场表现这段内容主要讲述了lululemon品牌的发展历程和现状。lululemon在瑜伽裤领域做得很好，但其他运动品牌的男装销售并不理想。为了增长，lululemon需要扩品类、扩区域。然而，在打造新店时，体验感已经出现问题，与以前有很大变化。此外，lululemon的价格较高，很多人对其价值表示怀疑。相比之下，安踏的二公子们设计的品牌如迪桑特，在设计风格上更受人们喜爱。户外活动与品牌选择的思考这段内容主要讲述了讲者以前喜欢户外活动，如爬山、看日出等，对户外装备有较高的要求，如耐刮、透气等。讲者认为，如果一个产品好，质量好，那么愿意花更多的钱去购买。同时，讲者也提到了现在的年轻人对品牌的要求，可能更注重时尚和个性。此外，讲者还提到了一些新的品牌，如安踏旗下的始祖鸟和赛隆等，以及一些销量很高的时尚品牌。户外品牌多元化与中产三宝的变迁讨论了轻奢品牌对年轻人的影响，以及年轻人对于时尚和自我表达的追求。同时，也探讨了户外品牌的多元化趋势，以及中产三宝（始祖鸟、Lulu、萨尔蒙）在现代社会中的地位。讲者认为，现在的年轻人对于品牌的选择更加多元化，不再局限于国外品牌。此外，讲者也提到了自己在登山徒步装备升级过程中的体验和感受。户外服饰品牌的选择与流行趋势主要讲述了疫情后，人们对户外活动的需求增加，始祖鸟品牌很好地将城市穿搭需求和户外需求结合在一起，受到大家的欢迎。始祖鸟的剪裁对中年男性很友好，可以很好地遮住肚子，而猛犸象系列则因为吴彦祖同款而受到关注，但要求身材好。萨洛蒙品牌则走了一条有趣的路，硬核部分为越野跑服务，休闲线则为中产服务。户外品牌营销与消费者需求主要讨论了萨洛蒙和lululemon两个品牌的共性和差异。萨洛蒙在满足户外顶配需求的同时，让普通人有户外的心，但不一定有户外苦。而lululemon在品牌营销上与深度用户捆绑，但在产品设计和销售上存在问题，如男装销量不佳。此外，女性在户外运动中的参与度越来越高，对颜色的需求也更多，因此女性力量的崛起推动了萨洛蒙等品牌的销量。户外装备选择与体验分享主要讲述了讲者在户外活动中的体验和感受，以及对品牌选择的理解。讲者认为，户外活动需要选择合适的装备，如羊毛打底和速干打底等。在户外活动中，要注意细节，如鞋子的透气性和舒适度。同时，讲者强调，品牌的选择不应仅仅追求性价比，而应关注品牌的品质和用户反馈。在户外活动中，应根据自身需求选择合适的装备，而不是盲目追求所谓的平替。中产三保与品牌选择偏好这段内容主要讲述了讲者对于品牌选择和消费观念的看法。讲者认为，自己的需求是基于群体认同，希望通过穿着得到中产的认同。同时，讲者也提到了自己对品牌营销的影响，如通过脱口秀红人的节目了解到凯乐石，并购买了外套。此外，讲者还提到了lulu lululemon的超级女孩定义，认为其年龄段为25到35岁和24到40岁，年收入在8万美金，注重健康和生活的平衡感。最后，讲者认为，真正的大消费群体是城市里的上班族，他们希望在舒适的基础上保持一定的格调和要求。女性市场与男性市场的消费选择主要讲述了女性市场和男性市场在三个品牌中的增长速度，尤其是露露品牌。讲者提到，现在的穿着要求是让衣服既舒适又正式，适合各种场合。同时，讲者认为，lulu品牌的风格将更偏向于城市日常穿着，而瑜伽市场已经饱和，不会有大幅增长。此外，讲者还提到了消费者对于品牌忠诚度的变化，如果出现更舒适、价格更低的品牌，消费者可能会选择其他品牌。最后，讲者强调了消费者需要清晰地知道自己想要什么，以及自己的身材和需求，才能选到更适合自己的产品。户外装备选择与个人需求这段内容主要讲述了讲者在户外活动中的装备选择和品牌偏好。讲者认为，在户外活动中，舒适度是最重要的，而不是品牌。讲者分享了自己在登山时对鞋子的选择标准，即穿长时间后脚是否舒服。同时，讲者也提到了户外品牌的多元化，因为大家有不同的需求。最后，讲者认为，在不同的场景和需求下，选择合适的品牌非常重要。户外装备选择与个人需求这段内容主要讲述了讲者在运动方面的需求和选择，强调了对舒适度的追求和对各种细节的要求。讲者提到自己在十几年前玩户外时，看到有人穿着阿迪王登山，感到不好意思。现在城市人的身体素质没有那么好，越是要知道自己适合什么，需要什么。讲者决定去始祖鸟等户外品牌转一转，尝试一下他们的常规大热款。另外，讲者提到日本买户外装备很划算，但始祖鸟在日本很难买到。最后，大家各回各家，下次再聊。
欢迎访问Coach8官网：https://jl8.cn 与我们交流 2025-03-2959 min
胡讲8讲｜营销杂谈中产三件套：始祖鸟、Lululemon与萨拉蒙，聊聊品牌和产品体验的重要性这一期播客围绕LULULEMON及其品牌演变展开讨论，重点分析了中产三件套的流行趋势和品牌的市场定位。主持人们探讨了LULULEMON从高端市场逐步下沉至二三线城市的现象，分享了品牌内部斗争的故事。通过对比始祖鸟等品牌，主持人们分析了LULULEMON的营销策略及其对受众的影响，以及当前市场上消费者的变化与偏好。这一切都引发了对品牌价值和消费者认同感的深思。【联系我们】（注明：胡讲八讲。进入听友群）【时间线】00:02:01:中产三件套：从Lululemon到耐克，品牌营销的差异与发展00:04:54:高端品牌LULUL来梦的衰落与挑战：从失去的独特性到市场下沉00:09:48:从王子裤到LULulemon：时尚潮流的变迁与穿着观念的转变00:14:42:Lululemon：健身潮牌的崛起与营销魅力！00:19:37:安踏的迪桑特牌子：设计风格与户外活动的完美契合00:24:32:中产三件套的定义：品牌、身份认同和多元化视角00:29:30:户外运动品牌：始祖鸟、猛犸象和鸟的地位之争！00:34:25:深入解析Lululemon与萨洛蒙：品牌营销的差异与成功之道00:39:19:女性力量崛起！户外运动中女性的色彩需求引领销量飙升！00:44:13:核心需求与平替现象：在户外运动中寻找最佳性价比00:49:09:超级女孩的定义：从露露到凯勒什，品牌营销如何影响消费者选择？00:54:04:时尚与舒适并存：ABC裤子引领穿着新风尚！【摘要】中产三件套与户外生活讨论了中产三件套的话题，包括始祖鸟、lululemon和萨拉蒙。lululemon是一个从美国兴起的小众品牌，其受众精准，品牌推广时打出了super girl的概念。lululemon的营销策略和门店运营方式与其他品牌有所不同，更注重社交和私域营销。然而，由于内部斗争，lululemon的主理人薯片哥被踢出董事会，导致品牌走下神坛。 Lululemon品牌下沉与消费者接受度讨论了lululemon品牌的发展和影响。讲者认为，lululemon在不断下沉市场，从高端品牌变成了大众品牌，这种变化可能会导致消费者对其品牌的认同感降低。同时，讲者还提到了lululemon的营销策略，认为薯片哥的营销策略使得lululemon的品牌形象更加深入人心。此外，讲者还分享了自己对lululemon品牌发展的看法，以及自己对于品牌变化的感受。 运动服饰的变迁与流行趋势这段内容主要讲述了讲者在健身房的经历和对运动服装的看法。讲者认为现在的运动服装越来越注重时尚和设计，而不再仅仅是功能性。讲者提到了lululemon和始祖鸟这两个品牌，对它们的设计和营销表示赞赏。同时，讲者也分享了自己对时尚的理解，认为现在的流行趋势已经不再是以前的大牌，而是更注重个性和时尚。最后，讲者表示自己没有发言权，因为自己没有购买过这些品牌的衣服。 Lululemon品牌价值与市场表现这段内容主要讲述了lululemon品牌的发展历程和现状。lululemon在瑜伽裤领域做得很好，但其他运动品牌的男装销售并不理想。为了增长，lululemon需要扩品类、扩区域。然而，在打造新店时，体验感已经出现问题，与以前有很大变化。此外，lululemon的价格较高，很多人对其价值表示怀疑。相比之下，安踏的二公子们设计的品牌如迪桑特，在设计风格上更受人们喜爱。 户外活动与品牌选择的思考这段内容主要讲述了讲者以前喜欢户外活动，如爬山、看日出等，对户外装备有较高的要求，如耐刮、透气等。讲者认为，如果一个产品好，质量好，那么愿意花更多的钱去购买。同时，讲者也提到了现在的年轻人对品牌的要求，可能更注重时尚和个性。此外，讲者还提到了一些新的品牌，如安踏旗下的始祖鸟和赛隆等，以及一些销量很高的时尚品牌。 户外品牌多元化与中产三宝的变迁讨论了轻奢品牌对年轻人的影响，以及年轻人对于时尚和自我表达的追求。同时，也探讨了户外品牌的多元化趋势，以及中产三宝（始祖鸟、Lulu、萨尔蒙）在现代社会中的地位。讲者认为，现在的年轻人对于品牌的选择更加多元化，不再局限于国外品牌。此外，讲者也提到了自己在登山徒步装备升级过程中的体验和感受。 户外服饰品牌的选择与流行趋势主要讲述了疫情后，人们对户外活动的需求增加，始祖鸟品牌很好地将城市穿搭需求和户外需求结合在一起，受到大家的欢迎。始祖鸟的剪裁对中年男性很友好，可以很好地遮住肚子，而猛犸象系列则因为吴彦祖同款而受到关注，但要求身材好。萨洛蒙品牌则走了一条有趣的路，硬核部分为越野跑服务，休闲线则为中产服务。 户外品牌营销与消费者需求主要讨论了萨洛蒙和lululemon两个品牌的共性和差异。萨洛蒙在满足户外顶配需求的同时，让普通人有户外的心，但不一定有户外苦。而lululemon在品牌营销上与深度用户捆绑，但在产品设计和销售上存在问题，如男装销量不佳。此外，女性在户外运动中的参与度越来越高，对颜色的需求也更多，因此女性力量的崛起推动了萨洛蒙等品牌的销量。 户外装备选择与体验分享主要讲述了讲者在户外活动中的体验和感受，以及对品牌选择的理解。讲者认为，户外活动需要选择合适的装备，如羊毛打底和速干打底等。在户外活动中，要注意细节，如鞋子的透气性和舒适度。同时，讲者强调，品牌的选择不应仅仅追求性价比，而应关注品牌的品质和用户反馈。在户外活动中，应根据自身需求选择合适的装备，而不是盲目追求所谓的平替。 中产三保与品牌选择偏好这段内容主要讲述了讲者对于品牌选择和消费观念的看法。讲者认为，自己的需求是基于群体认同，希望通过穿着得到中产的认同。同时，讲者也提到了自己对品牌营销的影响，如通过脱口秀红人的节目了解到凯乐石，并购买了外套。此外，讲者还提到了lulu lululemon的超级女孩定义，认为其年龄段为25到35岁和24到40岁，年收入在8万美金，注重健康和生活的平衡感。最后，讲者认为，真正的大消费群体是城市里的上班族，他们希望在舒适的基础上保持一定的格调和要求。 女性市场与男性市场的消费选择主要讲述了女性市场和男性市场在三个品牌中的增长速度，尤其是露露品牌。讲者提到，现在的穿着要求是让衣服既舒适又正式，适合各种场合。同时，讲者认为，lulu品牌的风格将更偏向于城市日常穿着，而瑜伽市场已经饱和，不会有大幅增长。此外，讲者还提到了消费者对于品牌忠诚度的变化，如果出现更舒适、价格更低的品牌，消费者可能会选择其他品牌。最后，讲者强调了消费者需要清晰地知道自己想要什么，以及自己的身材和需求，才能选到更适合自己的产品。 户外装备选择与个人需求这段内容主要讲述了讲者在户外活动中的装备选择和品牌偏好。讲者认为，在户外活动中，舒适度是最重要的，而不是品牌。讲者分享了自己在登山时对鞋子的选择标准，即穿长时间后脚是否舒服。同时，讲者也提到了户外品牌的多元化，因为大家有不同的需求。最后，讲者认为，在不同的场景和需求下，选择合适的品牌非常重要。 户外装备选择与个人需求这段内容主要讲述了讲者在运动方面的需求和选择，强调了对舒适度的追求和对各种细节的要求。讲者提到自己在十几年前玩户外时，看到有人穿着阿迪王登山，感到不好意思。现在城市人的身体素质没有那么好，越是要知道自己适合什么，需要什么。讲者决定去始祖鸟等户外品牌转一转，尝试一下他们的常规大热款。另外，讲者提到日本买户外装备很划算，但始祖鸟在日本很难买到。最后，大家各回各家，下次再聊。2025-03-2959 min
謎之懸律EP2 充滿反轉的Lululemon謀殺案Lululemon門市的夜晚--本該平靜的收工，卻成了一場無法挽回的悲劇。********今天的案件有點血腥暴力,容易易起不安,請按照自己的接受度收聽********2011年3月的一個夜晚，美國馬里蘭州貝塞斯達的一家Lululemon Athletica門市裡，兩名年輕的女員工在關店後又重新返回店內——從此，一切都變得不同了。隔天清晨，另一名員工來到門市，眼前的景象讓她驚恐萬分。店內一片狼藉，血跡斑斑，空氣中瀰漫著不祥的氣息。警方迅速介入調查，最初的線索指向了一場入室搶劫，但隨著調查的深入，越來越多的疑點浮現。現場的鞋印、傷痕的細節、嫌疑人的證詞……每一條線索都像拼圖的一角，逐漸拼湊出一個比「入室搶劫」更加複雜的故事。究竟，那天晚上發生了什麼？是什麼原因讓原本尋常的工作日，變成了一場無可挽回的命案？資料來源:https://wjla.com/news/local/lululemon-murder-apple-store-employees-stand-idly-by-in-video-72610https://abcnews.go.com/US/suspect-court-lululemon-slaying/story?id=13179746https://www.wusa9.com/gallery/news/local/bethesda/photos-bethesda-lululemon-murder-evidence/65-285709001https://forensictales.com/lululemon-murder/The Yoga Store Murder: The Shocking True Account of the Lululemon Athletica KillingPodcast: Rotten mango2025-03-1027 min
钱钱品牌局Vol.33 女性中产割不动了？从Lululemon看运动品牌的破圈之道《钱钱品牌局》推出特别栏目《百大品牌战略拆解实录》，一线营销专家与你共同拆解品牌背后的战略思维，深入探讨和分析全球顶尖品牌成功要素，见证各赛道上头部品牌的精彩对决，通过丰富的案例剖析，找到品牌持续增长的方法论，让品牌成为商业增长的强大引擎。本期内容聚焦运动品牌赛道。当耐克和阿迪达斯在全球运动服饰领域占据主导地位时，Lululemon凭借瑜伽裤异军突起，安踏则通过技术创新和品牌收购在中国市场稳步上升。但现在这些品牌面临着新的挑战和机遇。Lululemon如何面对增长放缓？安踏的本土化战略的下一站？耐克和阿迪达斯如何守住蛋糕？今天，我们将深入探讨这些运动品牌的策略，分析它们对中国市场的适应之道。共谈嘉宾介绍：钱峻 《MSAI营销科学∞艺术》《钱钱品牌局》联合主播 主理人／ M360 MSAI ＆ 创＋平台 创始人JASMINE 杨志华 《钱钱品牌局》联合主播／品牌实战派专家 前百胜餐饮集团市场副总裁宣明 品牌、媒体战略专家莫胜晖 MSAI 营销科学家吴康军 M360 智库副总经理Angela Luo 品牌创意设计专家SHOWNOTES1:59 Lululemon快速增长后的放缓：用十年的时间实现了 600% 的惊人的涨幅；2024 股价突然急转直下，一度跌幅达到了40%03:59 中国市场是未来Lululemon重点开拓的一个市场04:20 瑜伽或者运动的人群其实更加广泛了，没有那么需要精准地锁定再这么高端的一个产品05:05 Lululemon也在走另外一条路，就是跟学校做联名，就每一个学校都有自己的联名款7:13 Lululemon平替白牌的出现：因为它本身基于一个中国白领，金领和我们的新中产，但是现在因为在整个经济条件下也受到了挑战13:59 Lululemon多产品线的尝试，导致品牌定位不清晰：它靠女性瑜伽这个品类起来之后，它要规模化，它不可能只守在这么一个 小市场里面14:45 Alo Yoga在抢占Lululemon的份额，主打一个功能加fashion。Alo Yoga更年轻化15:21 Lululemon在北美市场现在面临的这一块的困境就是刚开始大家觉得你挺时尚的，然后现在就变成了中产妈妈的感觉，但是年轻女生不喜欢中产妈妈的标签。15：40 Alo Yoga 打造from studio to street的概念，就是我健身完了我就可以就成为时尚人士就上街逛街了16:41 Lululemon 的男性视角的观察：整个的产品的摆放确实是眼前一亮，但是看到价格之后眼前一黑17:32 在中国很多不练瑜伽的也会穿Lululemon，把它做一个时尚的一个icon 去放穿在身上，这类人群其实对功能并不是有很强的要求，会出现被平替的状况18:36 平替这个问题上看，我觉得 Nike 和阿迪达斯做的还是不错，关键是说你还是要维护你一些死忠粉这一块，因为他看中了你的是功能，你要不断有推陈助新。19:44 国货体育品牌崛起：最近这几年跑鞋，特别是训练鞋，安踏和李宁是做得非常好的，个脚感不亚于这些国际一线的品牌21:14 Adidas 和Nike一直在穿越周期24:54 其实从平替从白牌到自己有牌子，所以他们其实知道产品的功能是对这个品类是非常重要的25:25 安踏策略拆解：集团的策略非常清楚，他就吸收国外一些品牌，可能也借鉴国外品牌的一些衣服的设计，至少设计的款式尽管就是安踏的这个品牌，你觉得还是国内品牌，但它的设计感已经远远超过了很多国内品牌。28:33 体育品牌此消彼长给我们的启示29:00 Lululemon是蛮小众的一个运动品牌，大家也愿意穿着它逛马路，是对日常的这样一个渗透10点TAKEAWAY品牌创新的重要性：Lululemon 通过不断的产品创新和社区建设，成功地从一个小众品牌成长为全球知名品牌。市场饱和与竞争：即使像 Lululemon 这样的成功品牌，也面临着市场饱和和激烈竞争的挑战，需要持续创新以保持竞争力。中国供应链的优势：中国强大的供应链为本土品牌提供了与国际品牌竞争的机会，通过高性价比的产品吸引消费者。品牌定位的挑战：Lululemon 在从专业瑜伽品牌向更广泛的时尚运动品牌转型过程中，面临着品牌定位和市场接受度的挑战。产品线的多样化：为了吸引更广泛的消费者群体，品牌需要扩展产品线，但同时也要注意保持品牌的核心价值和特色。社区文化的建立：Lululemon 通过建立强大的社区文化，增强了品牌忠诚度，这是其他品牌可以学习的。本土品牌的崛起：中国品牌如安踏和李宁通过技术创新和品牌建设，正在成为国际市场上的有力竞争者。消费者需求的多样性：消费者对运动服饰的需求不仅局限于功能性，还包括时尚性和个性化，品牌需要满足这些多样化的需求。持续创新的必要性：无论是国际品牌还是本土品牌，持续的产品和技术创新是保持市场领先地位的关键。品牌战略的长期视角：成功的品牌需要有长期的品牌战略，包括市场定位、产品开发和品牌传播，以实现可持续发展。2025-02-1834 min
The SynopsisInterview. Spotify Case Study and Learning from Lululemon's Sentiment Shift with MBIIn this company focused interview, we talk with Abdullah Al-Rezwan, known on Twitter as Mostly Borrowed Ideas. We focus on just two companies: Spotify and Lululemon. In our Spotify segment we cover what an investor would have thought in 2021 about Spotify without the ex post facto analysis and walk through developments in the audio company up to current day. Our Lululemon discussion is centered around the recent shift in market sentiment on the business and how valid the adverse risks are. You can find more about MBI and become a member to his research service here. 2025-01-221h 57
运动品牌TalkEP004:Lululemon，和它的“围猎者”们主题：Lululemon，和它的“围猎者”们主播：张宾、劲松聊聊瑜伽服界的领军品牌Lululemon，它如何从一个小众品牌逆袭成全球瞩目的运动时尚标杆？为什么这么多人愿意为它买单？它的成功秘诀又是什么？它的追随者们，包括Alo Yoga、Vuori，以及国内的品牌Maia Active、暴走的萝莉等，又将如何“围猎”Lululemon。02:03 瑜伽服行业分析：北美市场潜力巨大，中国逐步崛起11:52 瑜伽服的发展路径：从小众到主流的市场演进15:46 时尚运动新潮流：Lululemon、Maia Active，以及其他的追随者们19:48 探寻Alo Yoga的独特之处：品牌理念与创始人背景的契合程度27:43 中国消费者对Alo Yoga和Lululemon的需求：谁更具吸引力？39:35 安踏收购Maia Active：专业运动品牌的新篇章43:30 健身品牌的发展趋势，以及中国市场的机会与挑战2024-12-1647 min
FIT4FINANZENAktienanalyse vom Sportartikelhersteller LululemonMuss Nike vor Lululemon zittern? Starkes Wachstum bei der Bekleidung von Lululemon
Im Format "US-Aktien im Fokus" nehme ich mit Roland Jegen regelmäßig US-Aktien näher unter die Lupe, insbesondere nach Ereignissen wie den Quartalszahlen. Diese Analysen konzentrieren sich dabei sowohl auf Fundamentaldaten als auch auf die Charttechnik, welche Du dann als YouTube-Video begleitend noch einmal verfügbar hast.
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Lululemon Athletica ist ein weltweit bekanntes Unternehmen, das sich auf hochwertige Sport- und Freizeitbekleidung spezialisiert hat und durch seinen innovativen Ansatz eine beeindruckende Erfolgsgeschichte geschrieben hat. Gegründet wurde das Unternehmen b...2024-12-1010 min
Success Story with Scott D. ClaryLessons - Building Reebok & LuLulemon | Bob Meers - Ex-CEO at Reebok & LuLulemon➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Bob Meers, former CEO of Reebok and Lululemon, delves into the strategies behind building iconic brands that stand the test of time. He shares his experience in aligning business goals with sustainability, driving innovation, and maintaining premium pricing in competitive markets. Sustainability as a Business Imperative: Bob discusses how businesses can seamlessly integrate sustainability into their models, making it a core value rather than a superficial effort. He highlights the influence of Gen Z on consumer trends and the...2024-11-2110 min
Perplexity: A Mystery PodcastEpisode 102: The Murder of Jayna Murray- the Lululemon MurderOn the morning of Saturday, March 12, 2011, there would be a startling discovery. The Lululemon Athletica appeared to have been ransacked and in the back would be the brutally beaten body of 30 year old Lululemon employee Jayna Murray. There would also be a survivor, 28 year old Lululemon employee Brittany Norwood. Brittany would tell police after closing, 2 masked men came into the store and savagely beat, assaulted, and murdered Jayna. They also brutally assaulted Brittany, beat and bound her, and left her there to die.A senseless attack in an affluent and safe neighborhood, and the 2 monsters were still on...2024-11-131h 03
The Ultimate Strategy PodcastHow Lululemon beat Adidas and Nike by creating a new categoryWelcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.
In this episode Miriam explores how Lululemon successfully carved out a new category in the athletic apparel market, surpassing giants like Adidas and Nike. She discusses the key elements that contributed to Lululemon's success, including product quality, niche marketing, customer experience, and community building.
Chapters
00:00 Lululemon's Rise in the Athletic Apparel Market
04:37 Key Strategies B...2024-10-2415 min
Marathon Handbook PodcastWhy Lululemon Dropped Ultrarunner Camille HerronMarathon Handbook's news editor Jessy Carveth and editor-in-chief Michael Doyle unpack why the American ultrarunner Camille Herron is embroiled in a messy Wikipedia scandal. The conversation delves into the controversy surrounding ultrarunner Camille Herron, who has faced backlash for allegedly manipulating her Wikipedia page to enhance her image while undermining her competitors by altering their pages, and also implying they cheated while bettering her world records. The discussion covers the implications of her actions, the public's response, and the broader impact on women's sports. The hosts explore the duality of Herron's role as both a celebrated athlete an...2024-09-2638 min
商业就是这样Vol.171 昂跑会是下一个lululemon吗？当消费降级成为新常态后，包括lululemon、On昂跑、Allbirds等在内的一众“中产收割机”品牌，似乎收获了更多另类的关注。四位数的运动鞋服、开售即缺货的奢侈品联名款，让很多人开始争论这些新兴品牌的性价比。如果再加上公司业绩起伏的新闻，“德不配位”的观点就会变得更流行。
但品牌之间的太多差异，比如产品定位、销售渠道、市场策略，等等，都会被这种简单标签化的思路所掩盖。我们认为，本期节目的主角On昂跑，就部分受到了这种影响。它的创业和发展过程中，有很多看似传统、在当今行业里却已属独到的做法，值得讨论。
另一方面，比On昂跑更早起步的lululemon，确实在最近暴露了一些问题。深究这些问题的原因，会发现很多小隐患在公司发展的早期就已埋下。分析lululemon与On昂跑的一系列不同之处，会帮助我们更好地认识运动鞋服，这个周期性火热、却异常复杂的领域。
*本节目内容不构成任何投资建议。
滴滴携手潘展乐，升级至“100秒无车赔”
为进一步提升用户叫车确定性保障，滴滴携手滴滴出行网约车“快”乐大使&游泳运动员潘展乐，将“3分钟无车赔”升级为“100秒无车赔”，挑战百秒叫车。同时继续发放司机高温补贴等多重奖励、优化多车型品类服务，持续提升应答效率，让用户更快叫到车。
8月5日至8月16日期间，滴滴在北京、上海、广州、深圳等全国79个城市升级“100秒无车赔”活动。用户可通过滴滴App或小程序进入“滴滴叫车快，100秒超时赔”活动主会场，领取限量赔付权益。叫车时勾选滴滴快车、滴滴特快、特惠快车、极速拼车、优享、专车（不含6座商务专车）中任意2种或以上活动车型，下单后如100秒内无对应活动车型应答，即满足赔付条件，用户可获得10元/20元打车立减券，不同城市赔付的立减券金额不同。
| 主播 |
肖文杰、约小亚
| 时间轴 |
02:02 过长的“中产收割机”品牌列表
08:00 在特别不适合创业的国家创业
15:30 从鞋开始vs从衣服开始
20:53 传统经销模式vs时髦的DTC
27:31 运动员赞助带来的国际赛事露出
32:53 太多的老板vs管不住的创始人
| 延伸资料 |
昂跑的IPO招股书
昂跑2023年投资者大会介绍
昂跑2023财年年报
《第一财经》杂志-lululemon的“黑马”故事结束了吗
标普针对运动服饰市场的分析报告
How I built This-On athletic shoes
Fortune-The running market is hot—and it’s driving up sales of Roger Federer-backed On shoes
WSJ-How On’s Running Sneakers Won Over Tech Bros and High Fashion Alike
FootwearNews-How On Is Balancing a Growing Wholesale Channel With DTC Ambitions
Is Swiss footwear brand On getting too greedy for its own good?
21世纪商业评论-中产追捧的瑞士跑鞋，刚刚冲上1000亿
FT-Sneaker collaborations are everywhere…
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1，你最喜欢《商业就是这样》的哪期节目？为什么？
2，你希望听到《商业就是这样》聊哪个话题？
期待与你交流！
| 后期制作 |
秋秋
| 声音设计 |
刘三菜
| 收听方式 |
你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ 音乐、荔枝、豆瓣等平台收听节目。
| 认识我们 |
微信公众号：第一财经 YiMagazine
联系我们：thatisbiz@yicai.com2024-08-1537 min
BB商业与品牌Vol.55 被创始人抨击的lululemon还能继续「贵」下去吗？今天我们分享的生活方式品牌是大家已非常熟悉的lululemon。缘起于两位主播近期看了创始人Chip Wilson的撰写的《lululemon方法：创始人亲述》，该书介绍了Chip如何用一条瑜伽裤打造了一个商业传奇的故事，另一方面用辛辣的文笔，再现他为何被踢出董事会，以及创业、运营、上市过程中的经验与教训。生活方式品牌，一直是「BB商业与品牌」关注的重点，lululemon也确实是一个通过营销生活方式而大获成功的商业案例。1998年，它从加拿大的一间瑜伽工作室起步，发展到现在和耐克、阿迪达斯势均力敌。主播：@Linda拿铁琳｜小红书ID：拿铁琳@邪念扬Sean ｜小红书ID：邪念扬的念剪辑：@丘丘歌曲：《Family Affair》Mary J. Blige03:00 一组数据来了解下lululemon目前所处的行业地位04:00 创始人Chip Wilson的成长带给lululemon的影响08:14 lululemon的名字与标志含义：L为啥小写？纯杜撰的单词？11:35 命名及符号设计其实一直很「女性化」14:09 lululemon的四大发展阶段 早期岁月 (1998-2004)：从瑜伽工作室开始 IPO快速扩张期 (2005-2010)：募集3.3亿美金 全球化(2011-2018)：赶上互联网起飞，过渡到全直营模式 适应新趋势 (2019-至今)：从产品泛化开始27:34 为什么要卖给男性？以及产品泛化背后创始人的吐槽28:35 lululemon的三点商业创新 轻资产模式，只做微笑曲线两端 DTC模式 会员社区战略34:24 lululemon为什么这么贵？一条瑜伽裤要千元？！35:07 lululemon开创了一种新的街头技术运动风37:51 lululemon的技术创新驱动，解答一条能穿5年的裤子为什么值得40:12 平缝技术拯救运动服装中的身体摩擦伤害42:13 关于目标用户超级女孩Supergirl的定义44:35 sweatlife理念如何凝聚用户认同42:13 倡导客户第一，还是该倡导员工第一？顺便说说Manner49:44 营销创新可能都是被逼出来的51:26 lululemon的代言人策略：贾玲真的合适吗？54:23 lululemon还能继续贵下去吗？关于节目：我们已同步上线小宇宙、QQ音乐、苹果播客和网易云音乐，另外视频号上可搜索「音频版BB商业与品牌」。如果喜欢，记得点赞、评论、收藏，您的互动对我们很重要。2024-08-071h 00
Cold Brew CrimesCase #28- Murder at LululemonIn the spring of 2011, a manger arrived to her shift at LuluLemon and stumbled upon a horrific scene. This week we are discussing the murder of Jayna Murray and the investigation into her killer. COURT DOCUMENTS:https://www.mdcourts.gov/data/opinions/cosa/2015/2718s11.pdfARTICLES:https://allthatsinteresting.com/lululemon-murderhttps://www.nbcwashington.com/news/local/woman-convicted-in-lululemon-murder-wants-new-trial/33734/https://www.oxygen.com/the-price-of-duty/crime-time/homicide-detective-brutal-bludgeoning-lululemon-storePHOTOS:https://www.wusa9...2024-07-1358 min
Brand H穿lululemon的中国男人：What？它是运动装吗？！朋友们，你们好！【Brand H】的H来自：Human。这是一档洞察活生生的人、讲品牌的播客。我终于找到了一位男嘉宾，和我聊我一直想聊的话题：lululemon的男装！到底是哪些中国男人穿lululemon？他们为什么穿？中国的“lulu男们”有什么穿衣需求？这期节目的男嘉宾：项飞，现在在知名科技公司工作，也是播客《结什么婚》的主理人。我们这期节目的录制场地也很特殊，是在深圳湾万象城L320的精品男装集合店BROGUE（店里主要出售的男装品牌有：Alden、Ring Jacket、Drake‘s等）。这也是我第一次在一家男装店呆这么久！第一次和一个男性聊男装品牌，聊这么久！——有意思的经历。（节目录制现场）我也第一次深刻感受到：男人买衣服，讲究起来，没女人啥事。【戳时间点，听你想听的】02:32 中产男人有三宝（lululemon、迪桑特、始祖鸟），“三宝”里，lulu最懂中国中产男人！为什么？05:09 lululemon怎么可能穿出“局里局气”？顶多是“科里科气”！ 15:24 我做运动不穿lulu！为什么？20:16 品牌代言：lululemon请了周冠宇，迪桑特请了陈伟霆，你怎么看？24:17 lululemon男装的祖训故事：创始人想做的是“ultra-masculine market”！现在完全跑偏了；也幸亏跑偏了！32:38 其实，穿七匹狼、九牧王、柒牌……这些中国男装品牌，和穿lulu的长裤，看不出区别！36:11 你们这些买lulu的男人2024-07-0344 minBrand H9、lululemon在美国卖不动了，中国能成为它“全村的希望”吗？朋友们，你们好！【Brand H】的H来自：Human。这是一档洞察活生生的人、讲品牌的播客。今天这期节目，我邀请了全球顶级管理咨询公司的资深从业者：朵拉，和我一期来聊：lululemon在美国卖不动了，中国能成为它“全村的希望”吗？顺道说一句：本期节目嘉宾朵拉，绝对是lululemon定位的目标用户：super girl、但她却从没买过lululemon！【戳时间点，听你想听的】01:54 别再人云亦云了：网上疯传的“lululemon在中国跌下神坛、被冷落、卖不动了”，你信了吗？12:24 lululemon说自己的目标用户是：super girl，但是，你知道吗？整个中国就0.5%的super girl！18:24 super girl买不动lululemon了，娇妻们来买吧……24:19 我们在讲“中产”时，少讲点收入，多讲点场景。比如：娇妻。27:49 我们并不认为lululemon能打动小镇贵妇，这是为了获得流量硬凹的标题吧。29:02 小镇贵妇的穿衣需求到底是什么？34:07 开玩笑吧！你让lululemon的sales（educator）去服务小镇贵妇？ 38:24 什么是小镇贵妇的“小场合着装”？42:39 通过“我和lululemon的3个小故事“，理解lululemon对国内女性的品牌价值。【联系方式】欢迎加入"Brand H品牌交流群“，免费领取”1小时洞察消费者精华课“。2024-06-2449 min
Global ValueIs Lululemon Stock a Buy Now!? | LULU Stock Analysis! |In this video, we'll perform a LULU stock analysis and figure out what Lululemon looks like based on the numbers.
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We'll also try to figure out what a reasonable fair intrinsic value is for Lululemon. And answer is Lululemon one of the best stocks to buy at the current price? Find out in the video above! Global Value's Lululemon stock analysis.
Thank you for watching. ❤️ Please support the channel by checking out our affiliates. All commissions are reinvested to improve the quality of videos!
- TIKR is the website...2024-06-1410 min
Sinister Crimes and Cocktails: A True Crime PodcastEpisode 107: The Lululemon MurderSend us a textIn March of 2011, Jayna Murray a part-time manager at a Bethesda, Maryland Lululemon store, which is high end sports brand clothing store known for their hundred-dollar yoga leggings, was killed in the most brutal of ways over a pair of them. Prosecutors theorized that Brittany Norwood, a colleague of Jayna’s, had killed her in attempt to keep Jayna from reporting that Brittany had stolen a pair of the luxury brand leggings during a shift at work. However, Brittany claimed that both Jayna and her had been attacked and sexually assaulted by two un...2024-06-1035 min
Totally 90's PodcastCrime Talk with Stef: The Lululemon MurderSend us a textOn today's "mini-sode" of Crime Talk with Stef, we cover a case so cold-blooded, heartless, and pointless that it will leave you shaking your head in disbelief, especially when you learn that it was over a pair of leggings. Tune in now to hear all about the Lululemon Murder. Trigger warnings for discussions on murder and mention of rape. Listener discretion advised.Episode References: https://www.crimescenecleanup.com/who-was-brittany-norwood/ https://wjla.com/news/crime/who-is-brittany-norwood-details-start-to-trickle-out-about-woman-accused-of-lululemon-homicide-56942 https://allthatsinteresting.com/lululemon-murder https://www.investigationdiscovery.com/crimefeed...2024-04-2651 min
每日聽管理【每日聽管理】2024.4.20｜三次巧合創業、花不到 30 年就打趴愛迪達！lululemon 的創立故事早安！感謝您收聽 2024 年 3 月 23 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：三次巧合創業、花不到 30 年就打趴愛迪達！lululemon 的創立故事lululemon是怎麼看準瑜珈的周邊產品，進而成為全球第二大的運動品牌？lululemon的市場定位和目標客群是什麼？因應自己的市場定位和目標客群，lululemon做了哪些事，穩固了使用者的忠誠度？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY2024-04-2005 min
Crime Glacé10. Le meurtre du LululemonHé oui, un meurtre sordide a déjà eu lieu dans un Lululemon, ce magasin de vêtements de yoga pourtant reconnu pour son positivisme. La jeune et souriante Jayna Murray, 30 ans, est brutalement assassinée sur son lieu de travail le 11 mars 2011. Qui aurait pu commettre ce véritable bain de sang?Sources:Murder at the Yoga Store: The True Story of the Lululemon Murder, Peter Ross Range, 26 juin 2013, 152 pages.Morbid: Episode 93: The Lululemon Murder Part 1. Accès: XMorbid: Episode 94: The Lululemon Murder Part 2. Accès: XAll That...2024-04-1459 min
Money Talks with Martin Reyes058. Is time to buy Lululemon (LULU) NOW after the drop? | $LULU Stock Analysis and Fair ValueHello Friends!
In today’s video, we take a look at Lululemon (ticker symbol: LULU), a stock that just experience a +%33 drop YTD. Is Lululemon (LULU) a Great Buy Opportunity after BIG DROP?
📊 Grab our excel sheet: https://www.buymeacoffee.com/MoneyTalkswithMartinReyes
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Share your insights, bear/bull cases, and stock suggestions in the comments! Don't forget to like, subscribe, and hit the notification bell.
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I am not a financial advisor. Content is for educational purposes. Invest responsibly. Some links are affiliate.
📌 COMPANY PROFILE:
Lululemon Athletica (LULU), together with its subsidiaries, designs, distributes, a...2024-03-2617 min
Sounds Like A CultThe Cult of LululemonFirst of all, what the hell is going on with culty leggings companies that have too many Ls in their brand name: LuLaRoe, Lululemon... sounds like a conspiracy!!! Anyway, after many long years of listener requesting this topic, Sounds Like A Cult is finally diving into the spandex heart of darkness that is Lululemon. With the help of special guest hosts Taz and Marah, the ridiculously charming voices behind the Sistas Who Kill podcast, host Amanda is unraveling how this bougie "It Girl" athleisure empire stretches beyond mere clothing into a full-blown lifestyle, complete with dogmas, devotees, and even...2024-03-051h 06
Crime Over CoffeeLululemon MurderIn 2011, a manager of Lululemon opened up the store to find a startling scene. With one of her employees brutally murdered and the other tied up - investigators were quick to search for the perpetrators which lead them on a case with some wild twists and turns.
Sources:
https://allthatsinteresting.com/lululemon-murder
https://www.washingtonpost.com/opinions/the-yoga-store-murder-the-shocking-true-account-of-the-lululemon-athletica-killing-by-dan-morse/2013/11/29/36493e46-51fc-11e3-a7f0-b790929232e1_story.html
https://wjla.com/news/local/lululemon-murder-apple-store-employees-stand-idly-by-in-video-72610
https://www.nbcwashington.com/news/local/brittany-norwood-found-guilty-of-first-degree-murder-in-lululemon-slaying/2100312/
2024-02-2923 min
DEEP BLUE 深蓝037 lululemon：舒适的衣物，也可以包裹对「好状态」的向往第 37 期，久违地聊聊品牌，这次是我们都很喜欢的 lululemon。新春将近，好像生活也更容易发生积极的变化。我们的常驻主播佳嫄在这个冬天成了紧身裤女孩，每周乐此不疲地进出瑜伽工作室。lululemon 是运动紧身裤和瑜伽绕不开的品牌，它一定程度上提高了运动服饰或者说功能性服饰在日常生活中的适配性，也让「运动休闲 Athleisure」成了很多人向往和喜欢的生活方式。但它又很特别：不像传统运动品牌有非常多子品牌和针对不同运动的品类；在初期就建立社群、很长一段时间没有「正式的」明星代言（甚至现在也没有我们能叫出名字的……）；商品的「女性特质」很鲜明。尤其因为这两年运动服饰行业的快速发展和变化，我们在很多新兴的品牌里也看到了一些「模仿」lulu 的痕迹。我们也很好奇，一个 1998 年成立的年轻品牌为什么拥有如此强大的影响力，也想坦诚说说，我们自己为什么喜欢 lululemon。* lululemon 在合作瑜伽场馆的新春祝福*新年的大消息宣布：「DEEP BLUE 深蓝」终于有自己的听友群啦！想加群的朋友可以添加蓝莓酱微信号：lanmeitester，回复「深蓝」，就可以加入主播都在的秘密基地哦~· 本期时间轴：[ 01:33 ] 成立 26 年的年轻品牌和它惊人的数字[ 03:23 ] 《新春，咏春》太妙了[ 14:47 ] 创始人&最大的个人股东：lululemon 为什么是 lululemon2024-01-291h 27
乌龙茶业余爱好者EP.22 我太爱lululemon今年的春节营销短片了本档播客节目主打一个单人闲聊，结合时下热点聊一些没在工作中的有的没的和品牌营销、商业分析、社会科学。lululemon在几天前上线了 2024CNY 的营销短片《新春，咏春》，以杨紫琼领衔主演，并邀请舞剧《咏春》领衔主演们（深圳歌剧舞剧院首席舞者）倾情演绎。在我看来，这支短片不仅完美诠释了 lululemon 的品牌理念，顺利带货春节新品，更重要的是还极力挽救了 lululemon 在国际市场涉及种族歧视的风波，可谓是一石好几鸟。本期节目努力拆解这一在 2024CNY 打头炮的大牌营销战役，看看它究竟为什么如此令人惊喜！📝Show Notes：00:04：开始话聊。我非常喜欢lululemon的这支 CNY 营销短片。虽然有些博主会觉得 lululemon 的这支片子讲的不明所以，并且清高地讨好中国市场，但我并不认同。03:55：现在的 lululemon 早已不仅仅是瑜伽服饰品牌，早已拓展至更多运动专业装备及更多生活方式的营业领域。lululemon 区别于 Nike 等传统运动品牌，它并不强调“竞技性”。08:00：跟随杨紫琼的塑料中国话，解构《新春，咏春》 这支短片。它究竟是如何完美诠释品牌理念的？18:52：lululemon 的春节产品是如何尊重传统文化的。22:05：从更宏大的角度来看，为什么要拍摄这样的一支片子？lululemon 又如何利用这支片子洗清针对亚裔群体种族歧视的口碑，又开拓中国市场和亚裔群体市场？为什么选择杨紫琼？33:10：国际品牌做 CNY 营销必须注意到的是，春节不是只有中国人过的节日，在全球范围内有更广泛的华人群体需要被连结。39:40：春节营销应该在何时发布？是在春节当天发布，还是在春节前发布？🧘如果你对本期节目有什么想法，或者有什么周末玩乐好去处推荐，欢迎在评论区留言！也欢迎订阅我的频道在哪里还能看到主播📕：WusnameP.S.一个大一点的项目正在秘密筹备中，希望明年年初可以与大家见面，如果你感兴趣的话欢迎关注我的频道for more information！2024-01-1543 min
Börsen Podcast - Mathias Christen#90 - Lululemon Athletica Aktienanalyse - Besser als Nike & Adidas? 20% Rendite pro Jahr noch möglich? (Kopie)Lululemon Athletica Aktie: Kaufen oder nicht?
Lululemon Athletica ist ein kanadisch / amerikanisches Unternehmen, das sich auf die Herstellung und den Vertrieb von Sportbekleidung und Accessoires spezialisiert hat. Das Unternehmen ist vor allem für seine Yoga-Bekleidung bekannt, hat aber in den letzten Jahren auch sein Angebot im Bereich Laufsport und Outdoor-Bekleidung ausgebaut.
Die Lululemon Aktie hat in den letzten 5 Jahren eine hervorragende Performance erzielt und ist im Vergleich zum S&P500 Total Return Index stark gestiegen. Das Unternehmen hat in den letzten Jahren ein starkes Umsatzwachstum erzielt und verfügt über eine solide Finanzierung.
Die Lululemon Aktie ist eine attraktive Inv...2023-12-2931 min
The Circuit of Success Podcast with Brett GillilandBuilding the Brand with Lululemon Founder
Join host Brett Gilliland in an exclusive interview with Chip Wilson, the visionary founder of Lululemon. Discover the secrets behind Lululemon’s rise to luxury brand status and Chip’s entrepreneurial journey. Learn how he identified a new market in the ’90s, created quality products at competitive prices, and embraced personal development for success.
**Key Highlights:**
– ?♂️ Unveiling the Yoga Apparel Revolution
– ? Investing in Overlooked Talent: Empowering Women in Business
– ? Chip Wilson’s Focus 90 Strategy: Goal Setting for Success
– ? Taking Risks and Doing Meaningful Work: Advice to the Younger Self
Tune in to gain insights into...2023-12-2550 min
CEO Sales Huddle with Che BrownSales Zen with Lululemon: Lessons in Resilience, Innovation, and Success | CEO Sales Huddle with Che Brown
In 1998, Chip Wilson ventured into the fashion world with Lululemon, aiming to revolutionize athletic wear. While the brand soared to success, it faced unexpected hurdles, like the sheer-pants debacle of 2013, where 17% of the inventory had to be recalled. Even a powerhouse like Lululemon encountered challenges that impacted its upward trajectory.
Lululemon’s sheer-pants fiasco wasn’t just a fashion faux pas; it was a significant setback. Imagine spending $98 on leggings only to find out they turned see-through when you bent over! To make matters worse, Chip Wilson’s controversial comments on Bloomberg TV fueled a media...2023-12-2218 min
猫总聊财报14. 财报季 | lululemon 满级抗通胀股价创历史新高市值约等于两个阿迪达斯本期节目尝试一下只聊一家公司：刚发财报而且股价创新高的 lululemon。看看他们这个季度有什么新亮点和有意思的地方。👉 本期要点产品上新 02:40 防守反击 Skims，上新女式内衣系列 Wundermost 04:36 男装休闲产品线升级，开始测试电视广告提升品牌认知 09:16 包包业务扩充子品类，增速迅猛年底打折季 11:22 黑五打折带动 App 下载 15:53 毛利率逆市增长，零元购影响不大与 Peloton 的合作 17:56 资产减记 mirror 退出历史舞台，Studio 内容全部交给 Peloton 代运营中国区新闻 14:04 私域发力以外导致小程序短时不可用 19:38 优质店铺重新升级进行中📖 延伸阅读lululemon 最新女士内衣系列产品 wundermostlululemon 开始测试电视广告：令人震惊舒适的 ABC 裤子（Ft. Wayne Gretzky, DK Metcalf, and Casey Neistat）lululemon 线下店遭遇“零元购”lululemon 与 Peloton 合作举办联合线下活动lululemon 在上海举行大型线下品牌营销活动lululemon 股价创历史新高，市值约等于两个阿迪达斯🎵 片头片尾背景乐 现在现在 - 麻园诗人🔍 往期索引财报季 2023 Q3 Nike 去库存初见成效 | 昂跑中国开店提速 | 安踏剧透行业新赛道机会 HOKA 母公司股价创历史新高 | 李宁股价跌至两年内最低 | Life Time 健身房现金流压力激增 Vans 母公司撤消营收指引 | Peloton 股价强势反弹 | 减肥药大卖行业影响几何 Yeezy 即将绝版 | The North Face 日韩销量激增 | 星球健身考虑会员提价财报季 2023 Q2 斯凯奇 HOKA 增长强劲 | sweetgreen 探索自动厨房 | Life Time 融资展期续命 Adidas 艰苦转型中 | The North Face 一枝独秀 | 魔爪收购 Bang Energy ASICS 燃力士营收创历史纪录 | 李宁季度增收不增利 | Under Armour 管理层大换血 FILA 中国区营收剧透 | ON 昂跑利润受汇率影响大幅降低 | 奥普帝蒙母公司业务增长缓慢 安踏财报再创佳绩 | Peloton 股价跌出新低 | Keep 发布上市后的首份财报 lululemon 中国区同比增长 61% | 申洲国际业绩受下游清库存影响 经济不确定，库存积压：运动健身消费品上市公司如何应对消费疲软？番外篇 对话趣跑主理人：跑圈用户钱都花到哪去了？ℹ️ 关于节目猫总聊财报，揭秘运动健身消费品上市公司财报背后的故事。🎁 猫总聊财报知识星球 40+ 健身上市公司公司新闻实时更新 财报数据文件 + PPT + ChatGPT 摘要 电话会议文字版 + ChatGPT 摘要 行业研究报告 财报季的周报/季报传送门入口👉点我2023-12-1025 min
The FittDesign PodcastFittBite Episode 240: What Sportswear Brands Can Learn From LululemonIn today's FittBite, we're exploring the remarkable success story of Lululemon in the sportswear and activewear domain. This episode provides insights into how Lululemon's focus on innovation, community-building, and strategic marketing has set a new standard in the industry. We examine their pioneering Luan fabric, which redefined sportswear fabrics, and delve into how comfort and functionality are harmonized in their designs. Additionally, we discuss Lululemon's unique approach to community engagement, using activities and storytelling in marketing to create a cohesive and aspirational brand image. The podcast also touches on Lu...2023-11-2709 min
乌龙茶业余爱好者EP.15 加拿大鹅和Lululemon怎么越来越像彼此了？本档播客节目主打一个单人闲聊，结合时下热点聊一些没在工作中的有的没的和品牌营销、商业分析、社会科学。随着 LV 和 Dior 两座大楼的建设，三里屯北区再也不是幽静人少的午后下午茶最佳去处了。在北京这个新的冬天到来之际，我逛了几乎所有的三里屯北区店铺，除了在如日中天的店铺里遭尽白眼，还看到了很多品牌为了转变品牌形象而做出的努力。奢侈品的营销，不止在社交媒体和广告大牌，还在店铺里。道理好懂，但是为什么 Canada Goose 越来越像 Lululemon？而 Lululemon 又为什么越来越像 Canada Goose？巴黎世家和其他奢侈品大牌又为什么在大张旗鼓地进军印度市场？今天从我失去的下午茶聊起，聊一些我高强度逛商店发现的奢侈品店铺小秘密，一直聊到印度正在蓬勃发展的奢侈品市场！📝Show Notes：00:04：开始话聊，三里屯北区准备升级成什么样子？能快乐地晒太阳喝咖啡的下午茶没了。06:35：Stone Island 和 Acne Studio 被赶到了南区，但是 Air Jordan 竟然准备在北区开新店。潮流品牌真的已经凉的透透的。15:44：Canada Goose 和 Moncler 店里人满为患，其他的店铺空空荡荡。品牌是否火爆真的会影响销售人员的工作方式。走进人少的店铺像羊入狼窝，走进人多的店铺各有秋色。24:26：东京的巴黎世家和北京的巴黎世家竟然给人的感觉截然不同。真心觉得巴黎世家和其他的奢侈品品牌在中国涨价涨得有点疯狂了。以及在 Gucci 店里被静电疯狂电击。33:28：现在的 Moncler 就像2020年的 Canada Goose，仿佛是菜市场一样热闹。店员也绝对不会在没有消费潜力的人身上浪费时间。而现在的 Canada Goose 通过店铺陈列和服务，真的给了我一个几乎完美的购物体验。（虽然它越来越像 Lululemon 了）与此同时，Lululemon 也逐渐向 Canada Goose 看齐（指价格上）。44:32：没想到这些奢侈品大牌竟然都在大张旗鼓地进入印度市场。印度的消费品市场是不是在走中国的老路？ 印度的中产阶级是哪里来的？49:53：奢侈品大牌进入印度消费市场要做出什么改变？印度市场对于自己传统文化的极度认同，以及独特的代理机制，让印度的奢侈品市场和中国的奢侈品市场发展路径会有很大不同。🛍如果你对本期节目有什么想法，欢迎订阅我的频道或在评论区留言在哪里还能看到主播📕：Wusname2023-11-2254 min
Social Pros PodcastGreatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat. That’s why we asked Ravi Hampole, their SVP, Global...2023-10-2044 min
Social Pros PodcastGreatest Hits: Why Every Brand Should Follow in lululemon’s Social FootstepsThere’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
ICUC
Full Episode Details
lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.
That’s why we asked Ravi Hampole, their SVP, Global...2023-10-2044 min
I Needed ThatBonus Episode: LIVE from lululemon + Come run with usBONUS EPISODE!
Today's show features a LIVE recording of the I Needed That Podcast at the lululemon store in Scottsdale's Fashion Square Mall. We partnered with lululemon to promote and chat about the upcoming #lululemon10k - happening in Scottsdale on November 12th. We set up our recording studio at lululemon and it was so much fun!
Mathew and Chris interview Stephen J. Baines, Founder & CEO Fulfillment In Training (F.I.T.), Jason Harris, current lululemon ambassador and Rachel Paul (she comes back with an update on her transformation!)
Chris and Mathew talk about training for a 1...2023-10-121h 23I Needed ThatBonus Episode: LIVE from lululemon + Come run with usBONUS EPISODE!
Today's show features a LIVE recording of the I Needed That Podcast at the lululemon store in Scottsdale's Fashion Square Mall. We partnered with lululemon to promote and chat about the upcoming #lululemon10k - happening in Scottsdale on November 12th. We set up our recording studio at lululemon and it was so much fun!
Mathew and Chris interview Stephen J. Baines, Founder & CEO Fulfillment In Training (F.I.T.), Jason Harris, current lululemon ambassador and Rachel Paul (she comes back with an update on her transformation!)
Chris and Mathew talk about training for a 1...2023-10-121h 23
Live Lean TV with Brad GouthroBest Pants For Fit Men Who Don't Skip Leg Day (LULULEMON Vs VUORI Vs BYLT) | LiveLeanTVOn today’s episode of Live Lean TV, I’m sharing my struggles and experiences with finding the best pants for fit men who don’t skip leg day.
► Lululemon City Sweat Jogger: https://shop.lululemon.com/p/men-joggers/City-Sweat-Jogger/_/prod1780030
► Vuori Cascade Tech Chino Pant: https://vuoriclothing.com/products/cascade-tech-chino-pant-charcoal
► BYLT Everyday Pant 2.0: https://byltbasics.com/products/everyday-pant-2-0/
► Free 7 Day Trial To My Workout App: https://bit.ly/3ZwpmZU
► Live Lean Body Quiz: https://bit.ly/3Zr6TOi
► Free 7 Day Meal Plan And Recipes: https://bit.ly/3EMEpoy
Timestamps:
00:00 Best Pants For Fit Men Who Don't Skip Leg Day
01:12 My Strug...2023-10-1109 min
Killer Stories11-1 The Lululemon MurderI'm baaaaaack!Kicking off Season 11 with one of the craziest cases I've ever heard- The Lululemon Murder.30-year-old Jayna Murray was a manager in the Bethesda, MD Lululemon store. March 11, 2011, Jayna worked the evening shift alongside 29-year-old Brittany Norwood. After closing, there was an attack that ended in the brutal murder of Jayna. Brittany lived to tell the tale.https://linktr.ee/KillerStoriessources:https://www.nbcwashington.com/news/local/woman-convicted-in-lululemon-murder-wants-new-trial/33734/https://www.sciencedirect.com/science/article/abs/pii/S1344622322001353https://www.investigationdiscovery.com/crimefeed/murder/lululemon-murder-store-employee-suffered-over-300-blows-severed-spinal-cord-in-fatal-attack2023-10-1037 min
Pelo Buddy TV - Unofficial Peloton Podcast & NewsPeloton lululemon partnership, NYC Marathon classes coming, first branded bike for sale, upcoming artist series + books & moreWelcome to Episode 147 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: New Peloton x lululemon partnership. Peloton will provide classes for the lululemon mirror, and lululemon will be the “primary” apparel partner of Peloton. Adrian Williams, Chelsea Jackson Roberts, Erik Jager, and Hannah Frankson are lululemon ambassadors and going to Peloton on Tour Chicago. The University of Michigan branded Bike+ is available for sale for a $300 premium. Peloton’s last co-founder Tom Cortese is stepping down, and Nick Caldwell will be the new CPO. Peloton has a new partne...2023-10-011h 22Global ValueIs Lululemon Stock a Buy Now!? | Lululemon (LULU) Stock Analysis! |In this video, we'll perform a LULU stock analysis and figure out what Lululemon looks like based on the numbers. We'll also try to figure out what a reasonable fair intrinsic value is for Lululemon. And answer is Lululemon one of the best stocks to buy at the current price? Find out in the video above! Global Value's Lululemon stock analysis.
TIKR is the website I use for financial data in my videos. Join me and thousands of investors worldwide by using TIKR in your investment analysis. All funds from referrals directly support the channel to improve video quality!
...2023-09-1810 min
Civil Savage39. 在lululemon奥莱代购群蹲了两个月以后，我悟了【一个重大发表：送礼啦！】我们在小宇宙上的订阅破千啦，包括苹果播客和Spotify上的播放量也破两万了，非常谢谢大家的订阅和收听。
沙拉从苏州博物馆文创周边里选了三件礼物，在节目放出的一周后会在评论区中选取一名听众寄出礼物（PS：第一位被选取的听众可以从三件礼物中自己选一件再由沙拉寄出），在第二周后会在评论区选取两名听众寄出礼物，此时沙拉也会尽量协调两位都收到自己喜欢的那件~
小小剧透礼物是什么呢：
旗袍设计十袋独立包装便携式咖啡（包装盒是衣橱设计）
秘色瓷莲花碗DIY拼插2024年台历
走马灯香薰礼盒
那现在我们就进入本期正题啦！沙拉在小红书上发现了lululemon居然还有奥莱代购，本来想占占便宜的她最后得逞了吗（轻度剧透：基本没有）
00:48 礼物抽奖规则和礼物剧透。
05:44 停更将近一个月，两位主播去哪儿了？我们办婚礼去了！关于我们对于婚礼的独立策划思路，可以参见之前的这期播客
09:09 沙拉在lululemon奥莱代购群蹲了两个月，悟出了什么？
11:26 沙拉是如何发现lululemon居然有奥莱的？以及发出了感叹一开始很难打折的allbirds和昂跑居然也有奥莱专柜了。
13:48 lululemon代购群，群主是如何卖衣服的？群友又是如何买衣服的呢？虽然吊牌价看似便宜，比官网的折扣区打折力度更大，但购物背后的杂七杂八各种隐形费用加在一起让最终到手价格没那么香了。
17:24 时间成本它就不算是成本了吗！？片头曲：Frigga - Do You Really Wanna Be in Love2023-09-1727 min
Civil Savage39. 在lululemon奥莱代购群蹲了两个月以后，我悟了【一个重大发表：送礼啦！】我们在小宇宙上的订阅破千啦，包括苹果播客和Spotify上的播放量也破两万了，非常谢谢大家的订阅和收听。沙拉从苏州博物馆文创周边里选了三件礼物，在节目放出的一周后会在评论区中选取一名听众寄出礼物（PS：第一位被选取的听众可以从三件礼物中自己选一件再由沙拉寄出），在第二周后会在评论区选取两名听众寄出礼物，此时沙拉也会尽量协调两位都收到自己喜欢的那件~小小剧透礼物是什么呢：旗袍设计十袋独立包装便携式咖啡（包装盒是衣橱设计）秘色瓷莲花碗DIY拼插2024年台历走马灯香薰礼盒那现在我们就进入本期正题啦！沙拉在小红书上发现了lululemon居然还有奥莱代购，本来想占占便宜的她最后得逞了吗（轻度剧透：基本没有）00:48 礼物抽奖规则和礼物剧透05:44 停更将近一个月，两位主播去哪儿了？我们办婚礼去了！关于我们对于婚礼的独立策划思路，可以参见之前的这期播客09:09 沙拉在lululemon奥莱代购群蹲了两个月，悟出了什么？11:26 沙拉是如何发现lululemon居然有奥莱的？以及发出了感叹一开始很难打折的allbirds和昂跑居然也有奥莱专柜了13:48 lululemon代购群，群主是如何卖衣服的？群友又是如何买衣服的呢？虽然吊牌价看似便宜，比官网的折扣区打折力度更大，但购物背后的杂七杂八各种隐形费用加在一起让最终到手价格没那么香了17:24 时间成本它就不算是成本了吗！？片头曲：Frigga - Do You Really Wanna Be in Love2023-09-1327 min
Magic MarketsMagic Markets #141: Lululemon and Ulta BeautyWelcome to episode 141 of Magic Markets. In this episode, we dug through the latest earnings transcripts of two intriguing global companies: Lululemon and Ulta Beauty.
Lululemon, the pioneer of athleisure, is known for its premium yoga pants and impressive growth. Back in April 2022, we discussed this stock when it was trading around $377, and we were concerned about lofty valuations back then. After correcting to levels we liked by the time of our recap in December 2022, the stock rebounded strongly.
The recent Q2 results showcased impressive revenue growth at 18%, surpassing expectations. Lululemon's strong direct-to-consumer sales at 40...2023-09-0621 min
猫总聊财报6. 财报季｜lululemon 中国区同比增长 61% | 申洲国际业绩受下游清库存影响👉 本期要点 01:27 lululemon 的高速增长背后藏着怎样的逻辑？ 15:40 申洲国际业绩下滑背后的原因是什么？ 24:51 如何快速了解 40 多家健身上市公司的最新要闻？📈 相关上市公司 LULU (lululemon) 2313.hk (申洲国际)📅 下期预告 财报季公司汇总大 PK📖 延伸阅读 lululemon athletica inc. Announces Second Quarter Fiscal 2023 Results 感受“感触科学” | lululemon 申洲國際集團控股有限公司截至二零二三年六月三十日止六個月的中期業績公告 拆解申洲国际：“纺织业台积电”的崛起神话🎵 片头片尾背景乐 No Distraction - Beckℹ️ 关于节目猫总聊财报，揭秘运动健身消费品上市公司财报背后的故事。🎁 猫总聊财报知识星球 40+ 健身上市公司公司新闻实时更新 财报数据文件 + PPT + ChatGPT 摘要 电话会议文字版 + ChatGPT 摘要 行业研究报告 财报季的周报/季报传送门入口👉点我2023-09-0330 min
Business BreakdownsLululemon Athletica: The Athleisure LeaderThis is Zack Fuss, an investor at Irenic Capital, and today we’re breaking down Lululemon Athletica. The Canadian company, founded by Chip Wilson in 1998, has grown from a pop-up store in a yoga class to a $45 billion apparel business. Along the way, it pioneered the trend of athleisure and forever changed what women and men wear to work out in.To break down the business, I am joined by John Zolidis, president and founder of Quo Vadis Capital. We explore the origins of Lululemon’s direct to consumer growth strategy, how it has remained relevant in an i...2023-07-1946 min
The Tony Robbins PodcastFIND YOUR FLOW! How Lululemon's Founder Chip Wilson Built A Billion Dollar BrandIn this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET. In PART TWO, you'll hear Tony Robbins in a one-on-one interview with CHIP WILSON, the Canadian entrepreneur and philanthropist who is best known for founding the athletic apparel company Lululemon Athletica. Wilson is widely regarded as one of the most successful and influential entrepreneurs in the apparel industry. After working in the ski industry for several years, Wilson...2023-06-111h 19
Off The CouchLeah Yingling on Lululemon’s FURTHER Initiative, Their New Women-Specific Road-to-Trail Shoe, & Her Western States 100 Expectations Leah Yingling returns to the show to discuss her partnership with Lululemon and their FURTHER initiative, a first-of-its-kind ultramarathon specifically for women; the brand’s efforts to close the sex and gender data gap in sports medicine that historically underrepresents female athletes; Lululemon’s new women-specific road-to-trail shoe, the Blissfeel Trail; how she’s preparing for this year’s snowy Western States 100; and a whole lot more. TOPICS & TIMES:Leah’s Lululemon Partnership & the Blissfeel Trail (1:41)Attending the Launch Event in Vancouver (6:51)Her Biomedical Engineer Background (9:12)What is the FURTHER Initiative? (12:00)6-Day Ultramarathon & World Record Attempts (16:41)Western Sta...2023-06-0632 min
The Weekend No-ShowRace/Gender Swapping in Media and Lululemon Employees Fired for Trying to Stop ShopliftersIn this episode the guys chop it up on the subject of race /gender swapping in media, and Lululemon firing two employees for attempting to stop shoplifters!
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00:00:00 - Intro
00:01:05 - Race/Gender Swapping
00:30:20 - Lululemon Employees Fired for Trying to Stop Shoplifters
--
TODAY'S STORIES:
Black Aragorn in 'Lord of the Rings' Sparks Outrage: 'Hate This So Much':
https://www.newsweek.com/lord-rings-black-aragorn-outrage-1803113
Lululemon Employees Say They Were Fired for Trying to Stop Shoplifters:
https://www.entrepreneur.com/business-news/lululemon-employees-stop-shoplifters-get-fired/453135
...2023-06-0653 minThe Weekend No-ShowRace/Gender Swapping in Media and Lululemon Employees Fired for Trying to Stop ShopliftersIn this episode the guys chop it up on the subject of race /gender swapping in media, and Lululemon firing two employees for attempting to stop shoplifters!
--
00:00:00 - Intro
00:01:05 - Race/Gender Swapping
00:30:20 - Lululemon Employees Fired for Trying to Stop Shoplifters
--
TODAY'S STORIES:
Black Aragorn in 'Lord of the Rings' Sparks Outrage: 'Hate This So Much':
https://www.newsweek.com/lord-rings-black-aragorn-outrage-1803113
Lululemon Employees Say They Were Fired for Trying to Stop Shoplifters:
https://www.entrepreneur.com/business-news/lululemon-employees-stop-shoplifters-get-fired/453135
...2023-06-0653 min
SingletrackLeah Yingling | Lululemon Partnership, Western States 100 Prep, FURTHER InitiativeText us your thoughts about this episode or ideas for future episodes!Leah Yingling returns to the podcast to discuss her new partnership with Lululemon, the FURTHER initiative, as well as her training and expectations heading into the Western States 100.Timestamps:(0:51) - Lululemon partnership announcement and details(2:38) - backstory on how the opportunity came about (6:07) - Lululemon's "whole human" approach to athlete sponsorship(9:51) - rollout week in Vancouver(13:40) - research for women's ultrarunning(19:33) - FURTHER initiative, world record attempts(26:14) - Western States 100 training, race strategy(34:08) - thoughts on a possible Western States-UTMB d...2023-05-2438 min
Juego de Asesinos PodcastT5 E15 El asesinato en Lululemon (Washington DC, USA)¡Welcome una vez más a tu loco pódcast! El día de hoy Kiki y Martha te cuentan sobre un asesinato cometida en la reconida tienda de ropa deportiva Lululemon. Que estarias dispuesto a hacer por un par de leggins?
Acompáñanos y si te gustan las historias de TRUE CRIME que contamos en este pódcast no olvides seguirnos en redes y dejarnos tus comentarios que son de gran ayuda.
¿Ya escuchaste el episodio?
.DALE AL BOTÓN DE SUSCRIBIR Y DEJANOS TU ❤
.
NECESITAS DIFUNDIR UN CASO EN ESPECIFICO EN NUESTRO SEGMENTO HASTA ENCONTRARTE? LLENA ESTE FORMULARIO
https://doc...2023-05-201h 06
Juego De Asesinos PodcastT5 E15 El asesinato en Lululemon (Washington DC, USA)¡Welcome una vez más a tu loco pódcast! El día de hoy Kiki y Martha te cuentan sobre un asesinato cometida en la reconida tienda de ropa deportiva Lululemon. Que estarias dispuesto a hacer por un par de leggins? Acompáñanos y si te gustan las historias de TRUE CRIME que contamos en este pódcast no olvides seguirnos en redes y dejarnos tus comentarios que son de gran ayuda. 🎧¿Ya escuchaste el episodio?🗣👂🎧 .DALE AL BOTÓN DE SUSCRIBIR Y DEJANOS TU ❤ . 💙NECESITAS DIFUNDIR UN CASO EN ESPECIFICO EN NUESTRO SEGMENTO HASTA ENCONTRARTE? LLENA ESTE FORMULARIO https://docs.google.com/fo...2023-05-201h 06
d.MBA87- Lululemon - Business Design TeardownOne of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it. Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with. And few disciplines make these connections with their favourite brands like designers! So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a l...2023-05-181h 20
Murder2MurderThe Lululemon Murders: The Shocking Murder of Jayna MurrayThe Lululemon murder case refers to the brutal murder of Jayna Murray, a sales associate at a Lululemon Athletica store in Bethesda, Maryland, USA. The murder occurred on March 11, 2011, and was initially thought to be a robbery gone wrong. However, as the investigation unfolded, it was revealed that the crime scene had been staged to look like a robbery, and the true perpetrator was another sales associate at the store, Brittany Norwood.Norwood and Murray had gotten into an argument over the store's closing time, which escalated into a physical fight. Norwood, who was ultimately overpowered by Murray, then went...2023-03-2651 min
Beyond the SweatKeeping it 100 with Gerren Liles - Founding lululemon Studio TrainerIn this week's episode, I had the privilege of sitting down at the lululemon Hub in NYC with Gerren Liles - founding trainer for lululemon Studio. Also a Master Instructor for Equinox Fitness clubs & was Rated Equinox's Top Instructor for the Northeast region in 2015, Gerren has numerous digital, media, and written appearances to his name and most importantly, is the ring leader of the Team 100 Community on lululemon Studio. The man has led numerous past lives in which he was a writer & poet, and also was an elementary school teacher before embarking on his fitness journey. Today, when he...2023-03-091h 19
不爱学习70 从学霸到店员：lululemon真的能治好白领的精神内耗吗？小po的朋友小白本科是在复旦读的新闻，研究生去美国雪城大学继续念新闻，后来因为h1b抽签没抽上，她就回了国。在国内一家知名媒体平台和某头部自媒体号做了挺长一阵子后，她忽然做出了一个选择，完全跳出了传媒这个圈子，改头换面做了lululemon的一名店员。她的经历让人想起一篇关于lululemon的报道《去lululemon做店员，治好了当代白领的精神内耗》，文章一上来的引言就写说：“身边越来越多的朋友，都在悄悄加入lululemon做店员。”也许，在现在以及未来，都会有更多白领会像她一样，忽然想要成为lululemon的店员，或者就是单纯想要成为一名店员。而从白领到店员的转变究竟意味着什么？这一期我们就和小白这个过来人一起聊一聊。#本期成员小po（豆瓣：石小po）；舒扬嘉宾：小白#节目内容提要5:30 学霸小白为什么从头部自媒体号转去lululemon做店员？11:04 lululemon是如何面试和招聘店员的？22:00 lululemon店员的入职培训环节28:30 lululemon的店员画像大概是怎样的？全职和兼职的比例如何？38:46 除了叠裤子，店员的日常工作还需要做些什么？45:45 做店员和做办公室白领工作的感受有什么不同？47:00 lululemon负责community、product条线的店员工作内容是怎样的？56:21 lululemon真的没有加班文化！65:21 lululemon的职员晋升机制是怎样的？73:10 小白为何把在lululemon的工作经历对父母讳莫如深78:40 小白回顾lululemon的工作经历给自己的职业发展和生命际遇带来的影响#制作相关音乐：Llama in Pajama-Free PD剪辑后期：舒扬/小po时间轴/简介：小天/小po设计：James Chan (notjameschan.com)#互动方式关注微信“不爱学习pod”点击进入听友群，扫码即可入群成为听友一起畅聊。商务洽谈及战略合作，请加微信shixiaopo1988，并注明您的企业及需求。2023-01-281h 26
The Confident Entrepreneur With Jennifer Ann JohnsonEpisode 31: The Fashionista Life dishes about LuLuLemonAt just over 20 years old, Lululemon has become the name for athletic clothes worn by committed athletes and weekend warriors worldwide. That might have something to do with the quality and care that goes into the creation of every piece. It’s hard to even wear the stuff out! With proper care, your Lululemon will last through years of workouts and washings.The brief backstory goes something like this: Founded by Chip Wilson in Vancouver, Canada in 1998, Lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by...2022-12-1409 min
Kinda ParanoidEpisode 5: The Lululemon Murder Retail nightmare is an understatement for this one. In this episode we dive into the murder of Jayna Murray, a retail store worker that caught her coworker stealing.References• “Murder in the Yoga Store: The True Story of the Lululemon Killing” book by Peter Ross Range• “The Yoga Store Murder: The Shocking True Account of the Lululemon Athletica Killing” book by Dan Morse• “The Story of the Gruesome Lululemon Murder that All Started Over a Pair of Leggings” article by Jessica OConnor, May 9, 2022• “The Lululemon Murder” Episode 93/94, Morbid Podcast, 20192022-11-1455 min
Inside Running Podcast262: Sinead Diver | New York City Marathon | Alex Bell - Lululemon Ambassador262: Sinead Diver | New York City Marathon | Alex Bell
This Episode is proudly brought to you by lululemon. Athleisure brand lululemon and Movember, proudly unite for the third year of their partnership, to improve men’s wellbeing through movement, mindfulness and connection. Check out the lululemon x Movember Capsule collection at lululemon.com.au
Sinead Diver returns to the show and talks about the year that’s been as she builds up to Valencia Marathon
Brady returns to briefly check in from the Road To Valencia and shares some workouts he’s got lined up.2022-11-081h 43
財演師 | 黑若斯 Herostratus | 廣東話財經 Podcast第13集 Lululemon如何超越Adidas 成為世界上第二大運動服裝品牌究竟Lulelmon如何在這幾年間成為一個服裝大品牌？甚至超越Adidas成為世界上第二大運動服裝品牌！是甚麼能讓顧客花100美元買一條緊身褲？以下就帶大家全面認識Lululemon這個品牌。大家亦可以前往我們的「網站」了解更多內容。相關資料Lululemon Yoga Classes at M+The Yama FoundationLululemon 2021 Annual ReportsLululemon 2022 Q2 Results希望各位鍾意今集既內容。歡迎分享你嘅意見同想聽啲咩主題: herostratus@yahoo.com更多精彩內容: crazyrichpeasants.com2022-11-0510 min
Homicide Worldwide PodcastJayna Murray "The Lululemon Murder" Ep 076The Lululemon murder occurred on March 11, 2011, at a Lululemon Athletica store located in the Washington, D.C. suburb of Bethesda, Maryland, when Brittany Norwood, a store worker, murdered Jayna Troxel Murray, a fellow employee at the store. The case received widespread media coverage and was commonly referred to as the "Lululemon murder". In January 2012, Norwood was sentenced to life imprisonment without possibility of parole.The MurderNorwood lured Murray back to the store after closing by claiming to have left her metro card behind, then, after a brief argument, attacked her, inflicting 331...2022-06-171h 28
岩碎电波vol.98 别再吹捧Lululemon的商业奇迹了-岩碎电波每一条Lululemon的背后都有5对以上猥琐的眼神，但是无论你如何望眼欲穿，Lululemon精湛的设计和优质的面料都会把我们的supergirl隐私保护的极佳，一条压缩裤为何能一统leggings市场，这一次我们来聊聊露露柠檬。本期你能听到：1. Lululemon质量问题风波；2. 什么时候首次认识Lululemon；3. Lululemon品牌烙印影响力之强大；4. Lululemon起家就是一条压缩裤；5. Lululemon和瑜伽没有关系；6. Lululemon如何被时尚洪流选中；7. 为何能获取湾区白领的青睐；8. 第一代互联网kol koc营销；9. Lululemon未来发展大猜想。音乐：《时代在召唤》《Young And Beautiful》主播：侯老板、李果然文案：侯老板剪辑：侯老板设计：北大2022-05-2850 min
The Wyrd Sisters PodcastEpisode 2: The Lululemon murderThis week join us for a delve into the Lululemon murder. This case happened in 2011, and was such a sad and tragic ending to Jayna Murray's life, all over a pair of leggings. There is so much to cover in this case, and it is a gripping, wild ride. While we covered as much as we could, we would also recommend the book The Yoga Store Murder: The Shocking True Account of the Lululemon Athletica Killing By Dan Morse - which goes into so much more fascinating detail that we could ever have the time to cover!
Sources:
https://forensictales...2022-02-271h 21
Ultimate Supplier ManagementHot Yoga, Cool Clothes, Better Shared Services Processes: How lululemon Improves its Finance Operations After Massive GrowthJose Sorondo joined lululemon as Director, Global Finance Shared Services in 2018 and has helped the company by leading finance shared services during its rocket ship growth.It takes a lot of suppliers to run a fast-paced apparel company. In AP, once in a while, one of these suppliers would call to say: “There has been an error in the payment received.” During massive growth, duplicate payments happen. Having suppliers point this out is amazing. But how many didn’t call the AP desk? And, on average, only 20% of audit recoveries stem from duplicate payments. Most are hidden credit...2022-02-2149 min
线下商业志Vol.1 lululemon的流量密码【本期嘉宾】Ricardo 北京朝阳合生汇lululemon店长【主播】朱昕苗 北京朝阳合生汇市场负责人2022年北京冬奥会开幕式上，加拿大的队员们没有穿“Canada Goose(加拿大鹅)”出场，而是身着lululemon（露露柠檬）定制的开幕式服饰。早在2013年，lululemon旗下门店每平米销售额曾达2.08万美元，仅次于Apple(苹果)和Tiffany & Co. (蒂芙尼)，实现了美国所有服饰品牌中的最高坪效。【延伸阅读 】《中国的露露柠檬在哪里》 https://www.jiemian.com/article/7097784.html合生汇lululemon店铺才华横溢的educator运营的小红书账号：@lululemon奶茶色lris 、@馨元Stella【时间线】06：40 聚焦community的开店策略08：51 当曾经的演员、创业者成为lululemon店员13：57 如何挑选门店大使20：07 如何把“高价”产品卖给第一次进店的人23：22 lululemon也许是这个时代的Chanel（香奈儿）25：00 lululemon销售中经典的A/B Test30：32 lululemon如何做门店评级【制作团队】监制制片：沈sir2022-02-1533 min
知行小酒馆｜关注投资理财，更关注怎样更好地生活E25 与前 lululemon 产品教育家漫谈：帮员工实现人生目标的公司是啥样？欢迎来到知行小酒馆，我们关注投资，更关注怎样更好地生活。首先，想向大家介绍小酒馆的新项目——「围炉话品牌」系列播客。在这个不定期更新的系列中，我们会围绕有知有行关心或者认可的品牌进行探讨，观察它们给生活带来的变化，分享我们的认识和体验。今天大家收听的是本系列的第一期节目，主角是 lululemon（露露乐蒙）。你也许已经留意到了，lululemon 正在越来越频繁地出现在生活中，从瑜伽教室到地铁站，哪儿都能看到它的身影。最近，我还在公司听到了不少同事对 lululemon 男装线的赞美，尤其是 T 恤和通勤时穿着的长裤。此外，我的同事傅强在内部分享会上，对 lululemon 的社区文化和企业文化的介绍也给大家留下了很深的印象。不管是从外面观察，还是从我们了解的幕后信息中，这个品牌都显得好到不切实际。这一切到底是怎么发生的？更重要的是，一切真的如此美好吗？这个美妙的周五晚，在小酒馆一窥究竟。- 收听提示2:09 我们拥有多少 lululemon 单品？傅强：N 小羊：1 雨白：03:55「产品教育家」：lululemon 没有销售，只有产品教育家7:28 傅强最先是怎么和 lululemon 结缘的？9:48 面试经历：灵魂发问 & 做普拉提11:30 一些拨动顾客心弦的小细节20:09 这个价位的瑜伽裤竟然要起球，创始人奇普·威尔逊（Chip Wilson）的回应引争议并辞任 CEO21:10 奇普·威尔逊的职业履历 & 包含三个「l」的怪名字的来历26:12 lululemon 在中国的发展策略：从展示厅、大规模线下活动到开店30:13 不请代言人？原因之一是「瑜伽是一个没有对抗性的运动，世界上没有做瑜伽做得最好的人」33:37 「热汗补贴」：为员工支付一周两次的健身费用。除了鼓励员工过上热汗生活，还「另有所图」？36:09 产品教育家怎么样保证每天都能量充沛、以高昂的精神面貌去迎接顾客的？2021-11-191h 04
SisteriousEp 11. The Lululemon MurderGet ready for the attack and muder that took place in a Lululemon store. This case begins with two girls found having been brutally attacked at their place of work, but there's a Shyamalan twist that will knock you off your seat. In part two the true perpetrator comes to light and we discuss the investigation and conviction. If you liked listening to the show and want to hear more from us in the future then please rate review and subscribe to us in Apple podcasts or follow us on your favorite podcatcher. If we are not on...2021-10-221h 04
Blow Your Mind (BYM S02)BYM 特别篇：lululemon "习练好状态"这一期播客是 lululemon 的订制。其中包含了 lululemon 心悦十月「习练好状态」活动中，简里里和品牌大使卢靖姗、奥运跳水冠军何姿、CBA 篮球教练马布里一个小时的直播对话；以及简里里和两个 lululemon 门店大使王骁（投资人、篮球推广者）和左浩（Crossfit 教练）在直播后关于 wellness 的对谈。简里里是 lululemon 的门店大使。这一次在世界精神卫生日所在的十月，lululemon做了一系列活动，来呼吁大家关注「wellbeing」，习练好状态。这次简单心理和简里里都参加了这一系列活动。它强调人的好状态不是简单获得的，是要通过持续地练习而达成。很高兴和 lululemon 联名，也很高兴 lululemon 关注心理健康。特别了不起的品牌。这一期节目和往期的 BYM节目风格不同哟。也祝大家常有幸福感和好状态！2021-10-201h 12SisteriousEp 10. The Lululemon MurderGet ready for the attack and muder that took place in a Lululemon store. This case begins with two girls found having been brutally attacked at their place of work, but there's a Shyamalan twist that will knock you off your seat. In part one we discuss the crimes that took place and the evidence gathered and who could possibly be responsible. If you liked listening to the show and want to hear more from us in the future then please rate review and subscribe to us in Apple podcasts or follow us on your favorite podcatcher. If...2021-10-151h 02
Beauty and the BEARDEp.13 - LuluLemon Murder - The Hot Mess Express, a hammer to the head and a rushed ending.The girls are feeling fashionable this week and are talking about LuluLemon... Yoga pants and tank tops galore. Yeah right, not on this podcast... Don't get it wrong these girls love fashion but they love talking about true crime sooo much more. So this week is all about the LuluLemon Murder. The Lululemon murder occurred on March 11, 2011, at a Lululemon Athletica store located in the Washington, D.C. suburb of Bethesda, Maryland, when Brittany Norwood, a store worker was injured and Jayna Murray was murdered(a fellow employee at the store).2021-09-2556 min
Dark. Damned. & Disturbed.36. MURDERER: The Lululemon Murders***Soooo guys - i kind of messed up. My computer auto corrected Brittany’s last name to Norman. That is INCORRECT. Her correct last name is Norwood. I apologize in advance for not catching that until editing the episode post recording. But we hope you enjoy the episode! ***. Things aren’t quite what the seem when police arrive to a murder scene at a Lululemon in Bethesda, Maryland. The story never seems to make sense until police notice that only one person could fit the role of the “attackers”. https://slate.com/news-and-politics/2011/03/lululemon- murder-a-plot-twist-reminds-us-that-most-crime-isn-t- random.htmlhttps://www.washingtonpost.com/opinions...2021-09-0641 min
Real Twisted SistersEpisode 10: Lululemon MurderWhat should have been a normal night closing down a clothing store turned into a macabre murder scene. Don't trip up over the twists and turns in this one... it's insane.If you have a story or case you would like us to cover, send us an email @ RealTwistedSisters@gmail.comFollow us on Instagram @real.twisted.sistersBecome a true twisted fan @ www.Patreon.com/realtwistedsistersSources:https://filmdaily.co/obsessions/true-crime/lululemon-murder/https://www.washingtonpost.com/opinions/the-yoga-store-murder-the-shocking-true-account-of-the-lululemon-athletica-killing-by-dan-morse/2013/11/29/36493e46-51fc-11e3-a7f0-b790929232e1_story.htmlThe Shocking True Account of the Lululemon Athletica KillingBy Dan Morsehttps://slate.com/news-and-politics/2011/03...2021-08-2131 min
East Meets West: A Podcast about understanding Asia Tech and how Asia Tech affects the worldHow is Lululemon Disrupting Nike and the Athletic Apparel Industry with its Sweat Collective? | Breaking Down Lululemon Athletica Inc (NASDAQ: LULU)In this episode, Dan and Albert breakdown Lululemon. Lululemon Athletica is an athletic apparel retailer headquartered in Vancouver, Canada. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to sell athletic wear, lifestyle apparel, and accessories. Lululemon sells its products through more than 500 company-owned stores in 17 countries, e-commerce, outlets, and wholesale accounts.
Check out our Substack Newsletter! Sent straight to your inbox, it's a great way to read our breakdowns in 5 minutes.
Leave us a Review! If you enjoy listening to the podcast, we'd love for you...2021-08-1442 min
Sports Tech FeedThe role of consumer brands in driving innovation with Dr Tom Waller, lululemonDr. Tom Waller is the Senior Vice President, Advanced Innovation and Chief Science Officer at lululemon athletica inc. In 2012 Dr. Waller founded Whitespace, lululemon’s internal R&D and ideation group in 2012. In this group Tom heads up a team of 30 creative innovators and R&D experts spanning the fields of science, technology, engineering and materials with a common focus of inventing the company’s product future. Including developing what lululemon defines as the “Science of Feel”. A holistic approach that explores how clothing makes the wearer feel and how this impacts their performance potential – the belief being that when a per...2021-08-0234 min
Buidler Talk｜Web3 深度对谈E35.营销 | lululemon中国前4号员工：运动是我的职业指北星【简介】本期我们会聚焦运动消费品和新诞生的巨头lululemon，邀请到了lululemon中国的4位首批员工（first hire）之一Jennifer，听她讲讲运动如何成为她的职业指北星，引导她走过20年的职业生涯；以及从亲历者的视角，了解lululemon如何通过人与人之间的真实联结，一步步在中国打响品牌。【主播】运动小白Mark【嘉宾】Jennifer: lululemon中国前4号员工，现负责China Community (社区市场部领头人)，带领lululemon从0-1开拓中国市场。曾于耐克、阿迪达斯从事运动营销工作，也曾在澳洲做健身会员销售，13年加入lululemon， 回国开创lululemon品牌、市场及零售。【找到我们】-积极评论！主播每一条都会认真看！-关注 [AhaClub经验星球] 公号，回复“听友群”加入AhaFM专属小群，与主播一起吹水聊天~-微信搜索 [AhaClub经验星球] 小cheng序，咨询职场前辈get完美简历，一对一mock面试稳拿理想offer~【音乐】云之彼端，by CMJ【时间轴】05:16 运动营销在做什么？MKT的细分类目&适合什么样的人17:00 品牌营销最重要的是用户洞察，了解未来客户的需求！21:11 过往高亮时刻：参加奥运会、和李连杰合作2021-06-281h 32
Buidler Talk｜Web3 对谈E35.营销 | lululemon中国前4号员工：运动是我的职业指北星【简介】本期我们会聚焦运动消费品和新诞生的巨头lululemon，邀请到了lululemon中国的4位首批员工（first hire）之一Jennifer，听她讲讲运动如何成为她的职业指北星，引导她走过20年的职业生涯；以及从亲历者的视角，了解lululemon如何通过人与人之间的真实联结，一步步在中国打响品牌。【主播】运动小白Mark【嘉宾】Jennifer: lululemon中国前4号员工，现负责China Community (社区市场部领头人)，带领lululemon从0-1开拓中国市场。曾于耐克、阿迪达斯从事运动营销工作，也曾在澳洲做健身会员销售，13年加入lululemon， 回国开创lululemon品牌、市场及零售。【找到我们】-积极评论！主播每一条都会认真看！-关注 [AhaClub经验星球] 公号，回复“听友群”加入AhaFM专属小群，与主播一起吹水聊天~-微信搜索 [AhaClub经验星球] 小cheng序，咨询职场前辈get完美简历，一对一mock面试稳拿理想offer~【音乐】云之彼端，by CMJ【时间轴】05:16 运动营销在做什么？MKT的细分类目&适合什么样的人17:00 品牌营销最重要的是用户洞察，了解未来客户的需求！21:11 过往高亮时刻：参加奥运会、和李连杰合作2021-06-281h 32
Cuento Crimen: A True Crime PodcastThe Lululemon MurderJayna Murray fue encontrada asesinada y Brittany Norwood fue encontrada golpeada en una tienda de Lululemon en la que trabajaban. La policía pensó que fue un ataque brutal de dos hombres, pero sintonice y descubra lo que realmente sucedió.Jayna Murray was found murdered and Brittany Norwood was found beaten in a Lululemon store which they worked in. Police thought it was a brutal attack by two men but tune in and find out what really happened.2021-06-0927 min
Ali on the Run ShowColleen Quigley, lululemon Athlete “I’m the quarterback of my life. All these different people play supporting roles, and I need all of them for sure. You can’t be a team with only a quarterback. But I get to be the one in charge, making the plays. And that feels super empowering and very exciting.” Colleen Quigley is arguably one of the most influential track and field athletes today. She's a professional athlete who primarily competes in the Steeplechase, and she's a Team USA Olympian, a Florida State University alum, an NCAA champion, a model, and a mental...2021-05-201h 12
Steph's Business Bookshelf PodcastLittle Black Stretchy Pants (The Unauthorised Story of Lululemon) by Chip Wilson; how to create a cult-like brandThanks for listening. Please consider supporting the podcast with your next book purchase - save the Steph’s Business Bookshelf affiliate stores for Book Depository (Global) or Bookshop.org (US) in your browser. You can also say thanks by buying me a coffee. About the book The unauthorized story of lululemon. This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential. Chip Wilson's part in this story comes from the learnings of thousands of mistakes. He set the culture, bus...2021-05-1615 min
Wicked and Grim: A True Crime PodcastThe Lululemon MurderThe Lululemon murder occurred on March 11, 2011, at a Lululemon store located in Bethesda Washington where two store employees were caught up in a brutal attack. Jayna Murray was a victim of the crime and lost her life in a gruesome assault, she endured an onslaught of attacks that most people could never survive, before she lost her life within the walls of her Lululemon work place.Ep: 3Jayna Murray's personal Youtube: www.youtube.com/watch?v=Y01gDFp9Z4gSources: murderpedia.org/female.N/n/norwood-brittany...2021-04-0650 min商业就是这样Vol.05 lululemon的瑜伽裤“致富经”运动服饰这个行业的领先者一直由大集团把控，不论是耐克、阿迪达斯，还是安踏，旗下都有不止一个品牌，涉猎的运动也尽可能多。但就是在这样一个市场里，一个主营单个小众运动服饰的品牌，销售额还不到耐克的十分之一，市值居然排到过全球第三，仅此于耐克阿迪，这就是lululemon。
lululemon如今已经是一个经典的商学院案例，它在很多地方一反行业常规，并取得出众效果。产品上，它重新定义了瑜伽服这个品牌；销售上不依赖经销商，而是完全直营；营销上不聘请体育明星当代言人，而是把KOL模式发扬光大。同时，它在遭遇低谷，犯下一连串错误的情况下，能重新振作，在2020年疫情阴影下，股价大涨。
这一期节目，我们首先总结了lululemon生意中有价值的经验，然后也预测了它接下来的发展。不过在第二部分，两位主播的观点并不一致。
| 主播 |
肖文杰 | 《第一财经》杂志主笔
许冰清 | 《第一财经》杂志主笔
| 时间轴 |
02:54 创始人前传：游泳、滑雪和冲浪
07:15 品类杀手：从技术和设计上定义瑜伽服
15:48 历史的进程：运动休闲风
19:45 经营策略：直营和KOL
25:35 危机：如何犯错，如何走出
30:19 未来前景：lululemon是不是太贵了？
| 延伸阅读 |
《Little Black Stretchy Pants》
作者: 奇普·威尔逊（Chip Wilson）
出版社: Rosettabooks
lululemon创始人奇普·威尔逊（Chip Wilson）在2018年出版的品牌自传《Little Black Stretchy Pants》，从企业文化、商业模式、错误与经验等方面讲述了lululemon品牌成长的故事。
| 后期制作 |
董思哲
| 收听方式 |
你可以通过小宇宙播客App、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝等平台收听节目。
| 认识我们 |
微信公众号：第一财经YiMagazine2021-03-1038 min
The Voiceless: A True Crime PodcastJayna Murray aka The LuluLemon MurderTW: This episode contains descriptions of violence and crime scenes. Listener discretion is advised. Today we cover the crazy case that is the LuluLemon Murder, this case is full of twists and turns.
Follow us on Instagram: @thevoicelesstruecrimepodcast
Twitter: @voicelesstrue
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Sources:
Morbid: A True Crime Podcast Episodes 93 & 94
Murderpedia: https://murderpedia.org/female.N/n/norwood-brittany.htm
Wikipedia: https://en.wikipedia.org/wiki/Lululemon_murder#:~:text=Bethesda%2C%20Maryland%2C%20U.S.&text=The%20Lululemon%20murder%20occurred%20on,fellow%20employee%20at%20the%20store.
Dai...2021-02-1053 min
That's a Bad SignThe Preppy Killer and the Lululemon MurderRobert Emmet Chambers Jr. was dubbed the Preppy Killer by the media after murdering 18-year-old Jennifer Levin in NYC's Central Park. He was a rich white boy from New York - and despite how hard he tried, money and good looks couldn't get him out of murder charges. Then one Saturday morning a Lululemon employee goes to open the store for the day, but she finds the shop a mess and a dead coworker. Who could have done this? Was it two masked men? Or Brittany Norwood, a fellow Lululemon employee?Sources: https://www.goodhousekeeping.com/l...2020-12-3130 min
来都来了 | 听了再走No. 043 - Chip Wilson: 我为lululemon游尽了最后一米 一个伟大的故事通常来自于一个有趣的开始。lululemon创始人Chip Wilson在2018年发布的品牌自传《Little Black Stretchy Pants》揭示了lululemon成长之路上的故事。 本期你将听到：- Chip Wilson的100米仰泳理论 （The 100-Meter backstore)- 如何在丛林生态中做一只简单的刺猬- 比起竞争，不如我们在红海中开辟自己的蓝海吧- lululemon名字及logo的来由- 品牌的两个基本竞争诉求：功能性和情感性- 创始人的不妥协和原则- 资本给了你光明的未来，而Chip为你游尽了最后一米 "I believe that lululemon was so much more than a retail company. It attracted people that came from all over to make a difference in the world and to follow a leader and a vision who were doing just that. Chip is a retail genius, yet, I believe the greatest gift he gave to the people of lululemon and the greater community was the culture. "节目开头口播细节如下：2020-12-1249 min
The Sport Lifestyle Network PodcastTom Waller, Chief Science Officer at LululemonIn the episode of the SLN Podcast, a friend of the network, Kim Blair from Cooper Perkins interviews his close friend, Tom Waller, who is now the Chief Science Officer at Lululemon. Kim covers a variety of topics, including Tom’s early career dating all the way back to Tom’s Ph.D. in sports technology.Tom shares how that led him down a path at the intersection of design engineering and human performance. Tom went on to consult for many of the sports industry’s largest brands before joining Lululemon and ultimately founding the famed Whitespace, Lulule...2020-12-031h 00
True Crime CreepersThe Murder at LululemonKristin tells Mogab about the murder of Jayna Murray, a 30 year old supervisor at the Lululemon store In Bethesda, Maryland. She and her coworker, Brittany Norwood, were brutally attacked In the store after closing by two masked assailants, and though Brittany managed to survive the horrific ordeal, Jayna tragically lost her life. The case would prove tricky to solve, and would take the police on twists and turns as they attempted to put together the evidence from the crime scene.Sources: “The Yoga Store Murder: The Shocking True Account of the Lululemon Ath...2020-11-191h 30