Shows
Human-First Digital - SEO and Website Optimization PodcastLocalized Digital PR Strategies to Win Global Audiences – with Lau MiguezInternational digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.
We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.
************************
Episode Timestamps:
00:00:10 — Welcome to Human-First Digital
00:00:27 — Digital PR...2025-01-2316 minHuman-First Digital - SEO and Website Optimization PodcastSEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley DempseyHost Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress.
Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-life balance, this conversation offers relatable perspectives on digital marketing jobs and advice to help you stay happy and healthy at work this year.
************************
Episode Timestamps:
00...2025-01-0928 minHuman-First Digital - SEO and Website Optimization PodcastCustom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click ConsultThis week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal — to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at Click Consult.
– – –
“I’ve found that knowing how to extract things is a very good way of making friends with a lot of people,” says Chris Spann, host of Human-First Digital.
“A simple example of where it will benefi...2024-12-1916 minHuman-First Digital - SEO and Website Optimization PodcastLooker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban“My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante.
In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights.
This pair of SEO pros discuss how Looker Studio can help you expand beyond the native reports in Search Console, the challenges of dealing with large datasets in Looker, how to simplify your Looker Studio r...2024-12-0515 minHuman-First Digital - SEO and Website Optimization PodcastSEO & EEAT Tips for YMYL Websites – with Amanda WallsThis week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare.
Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Cedarwood Digital, a Manchester-based digital marketing and SEO agency. Amanda shares her journey from journalism to owning a digital marketing agency and offers her insights on the evolution of SEO for YMYL websites.
Chris and Amanda discuss the significance of E-E-A-T in YMYL sectors and hi...2024-11-2122 minHuman-First Digital - SEO and Website Optimization PodcastSEO-Friendly Rendering – with Mark Stanford-Janes, Senior Organic Performance ManagerHow your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast.
Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves into the intricate world of rendering and its pivotal role in SEO.
Mark and Chris explore common rendering issues, particularly the challenges posed by JavaScript and dynamic content, and emphasize the importance of understanding web fundamentals for technical SEO success.
** Further Reading...2024-11-0716 minHuman-First Digital - SEO and Website Optimization PodcastUnlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO SpecialistIn this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™.
The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and the need to educate clients and stakeholders about the importance of technical SEO.
Beth also shares her mission to make technical SEO more accessible and understandable for everyone, regardless of their background. Listen in for insights on teaching tech...2024-10-2416 minHuman-First Digital - SEO and Website Optimization PodcastAI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEOTechnical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search.
Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-structured-data-with-dan-taylor-head-of-technical-seo/
************************
Episode Timestamps:
00:00:32 – Building a Career in Technical SEO
00:07:48 – Google SGE & AI Overviews
00:09:15 – Different Approaches to Managing AI in Search
00:09:57 – Structured Data for AI Search; Going Beyond Rich Snippets
00:11:09 – "SERP Decorations"...2024-10-1023 minHuman-First Digital - SEO and Website Optimization PodcastHow to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVriesIn this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital.
Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focusing on what truly matters for clients or stakeholders — and how to educate them on interpreting SEO data correctly.
Tune in to hear Natasha's insights on building better SEO reports and the importance of being a strategic partner to clients.
About...2024-09-2617 minHuman-First Digital - SEO and Website Optimization PodcastThe Evolution of SEO & Reddit’s Influence on Search – With Will Critchlow, SearchPilotWelcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on search results.
Discussed in this episode:
Will’s early experiences in search engine optimization and the founding of SearchPilot, a platform focused on SEO A/B testing.
The dynamic nature of SEO in 2024 and the importance of understanding Goo...2024-09-1234 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastSearch Tools Innovation -- Craig Dunham // DeepcrawlCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19...2023-12-2712 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastE-comm's "Search First" Mindset -- Craig Dunham // DeepcrawlCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Priva...2023-12-2610 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWhy The C-Suite Must Understand SEO -- Craig Dunham // DeepcrawlCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California P...2023-12-2517 min
Democratizing SEO PodcastTechnical Challenges Communicated to Business Leaders | Chris Spann | #TwSEOs 81Chris Spann is the Senior Technical SEO at Lumar (formerly Deepcrawl). He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss communicating technical challenges to business leadership.SEOs have a habit of 'speaking SEO' to business leadership. The result of this is an unwillingness, from business leaders, to be familiar with the channel. You can sympathise, can't you...?Why spend precious time learning to comprehend something that's seemingly so minute to the business, especially when there are other options (channels) - that are easier to grasp?If the option...2023-10-2348 min
Suksess med netthandelHvordan bruke Ai for å forbedre SEO i nettbutikken din?Bestill billetter til Netthandelskonferansen 2025 på: https://www.netthandelskonferansen.no/I dagens episode snakker vi med Slavisa Gacic fra Nettrafikk.no om SEO og hvordan man kan bruke kunstig intelegens eller AI til å inspirasjon i SEO arbeidet og innholdsproduksjon. Slavisa er en erfaren daglig leder med en demonstrert historikk med arbeid i internettbransjen. Han er dyktig innen webanalyse, digital strategi, søkemotoroptimalisering (SEO), e-handel, WordPress, Google AdWords og Google Analytics. Sterk entreprenørskapsprofesjonell uteksaminert fra Markedshøyskolen (MH) / College of Marketing.Slavisa Gacic på LinkedinBesøk Nettrafikk.no her.Sjekk ut...2023-02-2226 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastSearch Tools Innovation -- Craig Dunham // DeepcrawlCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19...2023-01-1112 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastE-comm's "Search First" Mindset -- Craig Dunham // DeepcrawlCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Priv...2023-01-1010 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWhy the C-Suite Must Understand SEO -- Craig Dunham // DeepcrawlCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California...2023-01-0917 min