Shows
The paid media labHow to predict Google Ads Results in 2025 with $0 ad spend (w/ Ed Leake) | S2 EP10Get Ed's forecasting spreadsheet here: https://edleake.com/google-ads-forecasting-tool/And watch his video going into the spreadsheet in more detail: https://www.youtube.com/watch?v=Ta5fIi0qbHwIn the final episode of Season 2 of the Paid Media Lab podcast, we speak to Ed Leake - founder of God Tier Ads, seasoned agency owner, and PPC expert with over half a billion in managed ad spend - to uncover the biggest mistakes marketers make when forecasting Google Ads performance, and how to do it right.With nearly two...2025-07-2331 minThe paid media labB2B PPC Strategy: Avoid these common mistakes (w/ Sofia Akritidou) | S2 EP9In this episode of the Paid Media Lab podcast, we speak to Sofia Akritidou - founder of ThinkWise Digital and seasoned B2B PPC strategist - to explore what’s really broken in B2B lead generation and how to fix it using smarter paid media strategies.With over seven years of hands-on experience across Google Ads, LinkedIn, and paid social, Sofia shares actionable insights on improving lead quality, avoiding junk conversions, aligning keyword intent, and building campaigns that drive actual revenue, and not just vanity metrics.Whether you’re running PPC campaigns for a SaaS...2025-07-1632 minThe paid media labThe ultimate PMax negative keyword strategy to cut waste (w/ Guillaume Devinat) | S2 EP8Performance Max campaigns are everywhere - but most advertisers are still flying blind when it comes to controlling spend and cutting waste.To help marketers take back control, we spoke to Guillaume Devinat, CEO of PPC optimization platform Optmyzr, and uncovered the ultimate PMax negative keyword strategy.In the session, Guillaume reveals the findings of a huge study into how advertisers use (or don’t use) negative keywords in PMax - and shares a practical, step-by-step framework to cut waste, reduce junk traffic, and improve efficiency.Expect to learn:• Why 68% of PMax...2025-07-0931 minThe paid media labAI Max in Google Ads: Key things you need to know (w/ Jyll Saskin Gales) | S2 EP7AI Max is here - but getting the right information about it, and what it means for your campaigns, can be hard to find. To help marketers get a clear view on how to prepare for AI Max, we spoke to Google Ads Expert Jyll Saskin Gales. Jyll is a former Google employee, top PPC consultant, and author of Inside Google Ads - a fitting book title, given that very few people know what goes on inside Google's Ads than her. In this extended episode of the Paid Media Lab, we spoke to Jyll...2025-07-0240 minThe paid media labThe Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6Download Aaron Young's Google Ads Optimization Checklist (for free) here: https://www.definedigitalacademy.com/optimiseLooking for a repeatable, structured way to optimize your Google Ads campaigns without burning out or flying blind?In this episode of the Paid Media Lab, we’re joined by PPC expert Aaron Young - founder of Define Digital Academy, and one of the most trusted and popular voices on YouTube when it comes to paid search.Aaron walks us through his updated 2025 Google Ads Optimization Checklist - a practical, spreadsheet-based framework that breaks campaign management into clear, ac...2025-06-2528 minThe paid media labHow to lower Google Ads CPCs with better account structure (w/ Inny Vaiciute) | S2 EP5In this episode of the Paid Media Lab podcast, we’re joined by Inny Vaiciute to break down how to outsmart rising CPCs with smarter PPC account structure - covering strategy, segmentation, and common mistakes that drain budget.As Senior PPC Manager at Circus PPC, Inny manages high-performing campaigns across ecommerce and lead gen - blending creative problem-solving with data-driven decision making to consistently drive results.In this episode, we explore everything from campaign type selection and geographic setup to the death of SKAGs, when to segment ad groups, and how to feed the algorithm th...2025-06-1828 minThe paid media labLocal Campaigns in Google Ads: How to Boost Offline Sales (w/ Teodor Yordanov) | S2 EP4In this episode of the Paid Media Lab podcast, we’re speaking to Teodor Yordanov about how to master local campaigns in Google Ads - covering best practices, real-world strategies, and the common pitfalls to avoid.Very few marketers understand how to bridge the gap between digital campaigns and physical store visits like Teodor Yordanov, Senior Paid Media Director at Book Up Media and Marketize Me. With over £100M in managed ad spend and deep experience across retail, ecommerce, and travel, Teo shares the exact tactics he uses to drive high-intent foot traffic at scale.2025-06-1124 minThe paid media labOptimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce success.Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines.Timestamps:0:00 - Intro3:55 - How PMax differs from other campaign types6:29 - PMax campaign structures for shopify...2025-06-0428 minThe paid media labResponsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2In this episode of the Paid Media Lab podcast, we're speaking to Amy Hebdon about the potential of Responsive Search Ads (RSAs) - covering best practices, key strategies, and the all-too-common RSA mistakes to avoid.Very few marketers know the ins-and-outs of RSAs as well as Amy Hebdon, founder of Paid Search Magic and creator of the famed ‘Magnetic RSAs’ course, where she breaks down every aspect of what successful RSAs look like. In this episode, we cover everything you need to know about Responsive Search Ads, and get Amy’s insights on what the future...2025-05-2831 minThe paid media labHow to use ChatGPT to its full PPC potential (w/ Frederick Vallaeys) | S2 EP1The Paid Media Lab is back for Season 2 - and we're kicking things off by speaking to none other than Frederick Vallaeys about his methods for streamlining PPC management with ChatGPT and other LLMs. Recently voted the #1 most influential PPC expert of 2025, Fred brings a wealth of knowledge from decades in the industry - previously as a Product Specialist & Ads Evangelist at Google, or currently as CEO of Optmyzr.In this episode, Fred reveals how he’s harnessing the power of ChatGPT and other large language models to streamline campaign management and save thousands of hou...2025-05-2130 minThe paid media labWelcome to Season 2 of the Paid Media Lab!Season 2 of the Paid Media Lab podcast kicks off on the 21st May!Join us as we sit down with the best in the PPC business - including top performance marketers, media buyers, and growth strategists - to uncover what’s actually working in paid media right now. No fluff - just real insights, proven tactics, and unfiltered conversations in a digestible format to improve your PPC game (and potentially save you thousands!)🎧 New episodes dropping weekly - follow us on your preferred podcast platform to stay ahead of the curve.2025-05-1401 min
Lleisiau CymruPennod 5: Iwan RobertsFel y Cymro mwyaf poblogaidd yn Norwich, mae Iwan Roberts wedi ymgartrefu yn y ddinas ers blynyddoedd ar ôl gyrfa llawn uchafbwyntiau hoffus. Yn y bennod yma, mae Nigel yn dysgu mwy am gyfnodau anodd gyrfa Iwan, a sut ddeliodd gyda’r pwysau o fod yn ddihiryn cyn troi’n ffefryn gyda chefnogwyr Norwich. Bydd Iwan yn edrych yn ôl ar yr adegau mwyaf cofiadwy o’i yrfa, a chlywn am sut wnaeth ei ddyddiau cynnar lunio ei chwarae ar y cae. Nawr yn lais adnabyddus ar ein darllediadau pêl-droed, mae Iwan yn datgelu’r hanesion tu ôl i’w daith o...2025-04-0151 minThe paid media labPPC ad copy localization: To-do steps, tips, & examples (w/ Tomasz Abbott-Wieczorek) | S1 EP10In this episode of the Paid Media Lab podcast, we're speaking to Tomasz Abbott-Wieczorek about the often under-appreciated topic of ad copy localization for international PPC campaigns. You likely already know Tomasz as the founder of the PPC Profit Club, a sizable community of marketers sharing tips, strategies, and best practices for PPC success. Individually, Tomasz has audited over $1 billion in Google Ads spend, and has been ranked amongst the top 100 most influential PPC voices worldwide.In this episode, Tomasz discussed key strategies to maximize the ROI on international PPC campaigns - something To...2025-03-1225 minThe paid media labDemand-led bidding: Optimizing tROAS or tCPA for better results (w/ Lucy Smith) | S1 EP9In this episode of the Paid Media Lab podcast, we sat down with PPC expert Lucy Smith to discuss demand-led bidding, and how it can help marketers make the most of their ad budgets.With over eight years of experience managing campaigns across paid search, paid social, and programmatic channels, Lucy has worked with clients across various industries to refine bidding strategies that adapt to real-time demand.During our conversation, we broke down:• What demand-led bidding is and why it’s more important than ever.• How to...2025-03-0528 minThe paid media labThe essential elements of high-converting landing pages (w/ Chris Nightingale) | S1 EP8In this episode of the Paid Media Lab podcast, we sat down with PPC expert Chris Nightingale to discuss all things landing pages in 2025 and beyond. Chris is the owner of Can-Do Marketing, having previously worked as the Marketing Lead at AO and the Head of Digital Marketing at Alleyoop to name but a few. With over 10 years experience in both the B2B and B2C marketing spaces, Chris has an extensive background in all aspects of marketing. He has a particular interest in the power of landing pa...2025-02-2627 minThe paid media labHow to use Dynamic Search Ad campaigns for competitive research (w/ Navah Hopkins) | S1 EP7In this episode of the Paid Media Lab podcast, we're speaking to Navah Hopkins about the potential of Dynamic Search Ads, and uncovering their secret power--competitor research.Navah is a titan of the PPC industry. You've likely already heard her speaking at key industry events, seen her valuable and insightful takes on LinkedIn, or read her in-depth PPC articles on Search Engine Land. Navah is also a Brand Evangelist at Optmyzr, where she provides regular PPC industry insights to help performance marketers gain a deeper understanding of the ad p...2025-02-1926 minThe paid media labHow to optimize value-based bidding for lead gen in 2025 (w/ Scott Carruthers) | S1, EP6In this episode of the Paid Media Lab podcast, PPC expert Scott Carruthers about value-based bidding and the key optimization points for PPC campaigns.Scott is a widely respected voice in the paid media industry, sharing valuable tips, scripts, and insights for his thousands of LinkedIn followers.Scott is also Head of PPC at Journey Further, spending well over a decade crafting and executing award-winning search marketing campaigns for leading brands around the world. With overall conversion value proving increasingly important for performance marketers due to tightening budgets and greater expectations, we spoke to Scott about his take on...2025-02-1225 minThe paid media labHow to optimize product feed management at scale on Google & Meta (w/ Nick Handley) | S1, EP5This episode of the Paid Media Lab podcast featured PPC Expert Nick Handley discussing product feed optimization at scale, how to accurately measure the impact of marketing, and much more.
Nick is the head of Paid Media Performance at performance marketing agency Impression, and has years of experience under his belt working alongside leading brands.
We spoke to Nick about the importance of product feed optimization, and what to do when you initially adopt a product feed that's in a 'less than ideal' condition.
We also discussed Nick's core personalization strategies, vehicle ads on Google...2025-02-0526 min
Podlediad Eryri / Eryri PodcastEin Tirwedd, Ein Dyfodol (gyda Helen Pye o'r Ymddiriedolaeth Genedlaethol)Ymunwch ag Angela Jones o Awdurdod Parc Cenedlaethol Eryri a Helen Pye o’r Ymddiriedolaeth Genedlaethol wrth iddynt drafod y strategaethau cyffrous sy’n cael eu lansio eleni i lunio dyfodol ein tirluniau gwerthfawr.Mae’r bennod hon yn Gymraeg, ac yn gyfle i ni ddysgu mwy am y cydweithio rhwng sefydliadau fel Awdurdod y Parc Cenedlaethol a’r Ymddiriedolaeth Genedlaethol. Byddant hefyd yn pwysleisio pam ei bod yn hanfodol i chi leisio’ch barn ar gyfer sicrhau bod dyfodol Eryri a thu hwnt yn adlewyrchu anghenion pobl a natur fel ei gilydd.Mi fydd pe...2025-01-2921 minThe paid media labPerformance Max vs Standard Shopping: How to choose in 2025 (w/ Selina Patel) | S1, EP4On the Paid Media Lab podcast this week, PPC Consultant Selina Patel gave her expertise on the (surprising) announcement from Google that Performance Max (PMax) campaigns are no longer prioritized over Standard Shopping campaigns.
Selina is the founder of Exposure Media, a PPC consultancy based in Manchester. Selina has worked for international brands with multi-million dollar budgets, small local businesses just finding their niche, and just about everything in between--giving her a wealth of experience across all aspects of the paid media industry.
Selina has a particular interest in Google Shopping and product feed management, making her a highly...2025-01-2923 minThe paid media labPOAS vs ROAS: Why and how to track profit in eCommerce (w/ Adriaan Dekker) | S1, EP3In this episode of The Paid Media Lab podcast, we're speaking to PPC expert Adriaan Dekker about whether it's worth shifting to POAS instead of ROAS.
Adriaan is a highly respected voice within the PPC community, known for documenting every minor and major update to the Google Ads platform since launching his Google Ads newsletter in November 2022.
With a substantial 100k+ following on LinkedIn, Adriaan is a recognized authority in the field, and a trusted guide for thousands of performance marketers working at the cutting-edge of PPC.
We could think of no better...2025-01-2217 minThe paid media labCompetitor bidding: Pros, cons, & common mistakes (w/ Sophie Logan) | S1, EP2In the second episode of the Paid Media Lab podcast, we're speaking to PPC expert Sophie Logan about her approach to running high-performing competitor campaigns across paid search.
Sophie is the PPC lead at Beauhurst, a leading private company database tool for the UK market.
Specializing in B2B and SaaS brands, Sophie has many years of experience in the performance marketing space under her belt, and regularly shares her insights as a speaker at conferences and industry events. Sophie is also a regular contributor to Search Engine Land, making her a leading voice in...2025-01-1523 minThe paid media labEnhancing Google Demand Gen lookalike audiences using Meta (w/ Thomas Eccel) | S1, EP1Welcome to the first episode of the Paid Media Lab podcast, where we're kicking things off by speaking to the 'Demand Gen whisperer' himself, Thomas Eccel.
Thomas is one of the most respected and recognised voices on LinkedIn, often breaking major Google updates and discussing optimal strategy with his thousands of followers, and 20,000+ strong audience of PPC newsletter subscribers.
We spoke to Thomas about all things Demand Gen in 2025, including his step-by-step strategy for seeding high-performing Demand Gen Lookalike Audiences using Meta lead gen campaigns.
Timestamps:
00:00 - Intro
03:10...2025-01-1523 minThe paid media labWelcome to the paid media lab! (podcast trailer)The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend.
In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Experimenting and trying new things is crucial for gaining a competitive edge in Paid Media, and that’s exactly what this show is designed to help you with!
Presented by Jame...2025-01-0601 min
Marketing From Zero To One | Der Podcast über Startups (#Marketing_021)S11/E04 mit Carlo Herold (Heroleads & Lunio) | Performance Marketing Thailand MatratzenMit Carlo Herold (Heroleads & Lunio) Staffel #11 Folge #4 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups
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Link zum YouTube-Video: https://youtu.be/O0lefCRWHSY
Sirius Minds: www.sirius-minds.com
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https://heroleads.asia/en
https://lunio.co.th
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Im "Marketing From Zero To One" Podcast-Interview mit Carlo Herold, Gründer der Performance-Marketing-Agentur Heroleads und Mitgründer des Matratzen-Startups Lunio, wird seine berufliche Reise und seine Erfahrungen als Unternehmer in Asien beleuchtet. Carlo berichtet über die Herausforderungen und iterativen Anpassungen beim Aufbau von Heroleads, das sich von der Betreuung zunächst kleiner Unternehmen hin zu sehr großen Firmen entwickelt hat, sowie über die...2024-11-1958 min
No Big Deal : A Sales PodcastUsing Creative Outbound to Reduce Deal Cycle with Sophie Ellis | No Big Deal PodcastThis week we’re joined by Sophie from Major Accounts at Lunio, who shares her experience of using creative prospecting to successfully break into enterprise accounts at the executive level. We go on to discuss how she managed to sign a deal 3x AOV in just 80 days by truly being an advisor.Our favourite part: Sophie emphasises the importance of using intentional language - framing conversations around "when" instead of "if”.If you're looking to elevate your executive prospecting strategy or simply want to learn from someone who's made the leap from mid-market to enterprise sale...2024-11-1337 min
Everything is salesLeading SDR Teams (Emma Ward, SDR Leader @ Lunio)In this episode, Emma and Shabri break down their approach to leading an SDR team, Emma's recent making moves award, and how to drive change in sales2024-10-1534 min
In Reviews We TrustEp.10 Mitigating Click Fraud in Paid Media: Insights from Neil Andrew, Founder of PPC Protect (Lunio.ai)Update: PPC Protect is now Lunio.aiIn this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficiently.Key Topics Covered:2024-10-0933 min
The AI OptimistLinkedIn's Fake Followers: How 25% AI Bots are Flooding Your FeedOnce upon a time, LinkedIn promised to be the professional's haven, a digital space where careers flourish, forging meaningful connections.Fast forward to today, and it’s a new stark reality: the platform is a breeding ground for artificial engagement and algorithmic manipulation.Welcome to the world of 2024 LinkedIn, where an estimated 25% of traffic is nothing more than bots, according to a study by Lunio.LinkedIn leads in this Lunio study of fake ad traffic, with 25%. Buy an ad, reach 1/4 non human bots. Good luck on turning those into customers.0:00 From so...2024-09-2026 min
The Bolt: Tips, trends and tools for people growing construction brandsE020 - 3 SEO reports you NEED, Meta Ad Predictions, Search on TikTok, Instagram read Receipts and TikTok horizontal contentInside this issue:
📈 3 Google Analytics SEO Reports You Need to Set Up for Success in 2024
🎯 5 Meta Ads predictions for 2024
🚀 TikTok: The Rising Star in Search
👀 Instagram Lets You Turn Off Read Receipts
🤯 TikTok is Looking to Push Horizontal Content
🔩 Rounding off The Bolt
As usual, here’s some stories from marketing from around the world…
#1: Use Pinterest? Check out their top tips to help optimise your product listings
#2: 8.5% of all paid traffic is invalid, according to this study by Lunio
#3: For brands who sell direct, PayPal are lau...2024-03-0109 min
Conversion Chemistry by Creative ScienceE002 - 3 SEO reports you NEED, Meta Ad Predictions, Search on TikTok, Instagram read Receipts and TikTok horizontal contentHere's what we cover on this episode:
📈 3 Google Analytics SEO Reports You Need to Set Up for Success in 2024
🎯 5 Meta Ads predictions for 2024
🚀 TikTok: The Rising Star in Search
👀 Instagram Lets You Turn Off Read Receipts
🤯 TikTok is Looking to Push Horizontal Content
As usual, here’s some stories from marketing from around the world:
#1: Use Pinterest? Check out their top tips to help optimise your product listings
#2: 8.5% of all paid traffic is invalid, according to this study by Lunio
#3: For brands who sell direct, PayPal are launching a new payment feature called FastLane, which boosts the checkout experience by up...2024-03-0109 min
Yr Hen IaithPennod 35 -Gwydnwch Hen DraddodiadPennod 35 (cyfres 2, pennod 2)
Roedd y bennod ddiwethaf yn amlinellu’r newidiadau mawr a ddaeth yn ystod oes y Tuduriaid. Mae’r bennod hon yn ystyried effaith rhai o’r newidiadau hyn ar y traddodiad barddol Cymraeg. Ond er gwaethaf yr holl drawsffurfiadau, gwelwn wrth graffu ar ychydig o ganu mawl o ddechrau’r cyfnod fod nifer o agweddau hynafol ar y traddodiad yn parhau wrth i’r traddodiad hwnnw esblygu ac amsugno elfennau newydd.
Yn sicr, cyfuniad o’r hen a’r newydd yw’r hyn sy’n gwneud y cyfnod hwn yn hanes llenyddiaeth Gymraeg mor ddiddorol. Er bod pob rhan o Gymru w...2024-02-2934 min
The Potters CastA Potters Life Is Possible | Sofie Neuendorf | Episode 995Sofie Neuendorf is an Australian ceramic artist who discovered wheel throwing as a teenager, and has been potting ever since. In 2017, Sofie opened a pottery studio 'Lunio by Sofie' in Northern New South Wales. Immersing herself in the local ceramics community, Sofie has spent the past five years participating in wood firings. http://ThePottersCast.com/9952024-01-1642 min
Pod LeadersProspecting Powerhouse: Strategies for Growth with James Pritchard at Lunio ~~ S1 | Ep10~~During this podcast, Simon interviews James Pritchard, Head Of Outbound & Head of Sales Development at Lunio! They discuss James' background and hobbies, which include mountaineering and mountain biking. James shares his passion for outdoor activities and how they bring him joy and a sense of freedom.
As James is an expert in business development and outbound sales, the conversation covers various topics related to sales, leadership, marketing, and more. The episode aims to provide practical advice and inspiration to listeners.
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Lunio makes the internet...2023-12-051h 15
The Sales Syndicate Podcast53: Start-up stories: Lunio with Founder & CEO Neil Andrew 🪐In this episode we uncover the incredible journey of Lunio with Founder & CEO Neil Andrew. Join us as we explore the startup's evolution from MVP to Series A funding in a concise and insightful discussion.
Breaking it down into five parts, we cover the key phases of Lunio's growth:
- Founding and building MVP (2 years)
- MVP to pre-seed (1 year)
- Pre-seed to Seed (2 years)
- Seed to Series A (18 months)
- Post Series A and beyond
Neil also shares his top three tips for...2023-10-3054 min
Make Your Damn Bed942 || are we lazy or are we just tired?I've been the queen of procrastination lately and felt like complete shit about it. I think it's time we went a little easier on ourselves in the process. OR TRY FREE VIA PUBLIC LIBRARY? https://www.hoopladigital.com/ OR https://www.overdrive.com/apps/libbyRESOURCES: https://lunio.ai/blog/strategy/how-many-ads-do-we-see-a-day/GET AN OCCASIONAL PERSONAL EMAIL FROM ME: www.makeyourdamnbedpodcast.comTUNE IN ON INSTAGRAM FOR COOL CONTENT: www.instagram.com/mydbpodcastOR BE A REAL GEM + TUNE IN ON PATREON: www.patreon.com/MYDBpodcast...2023-10-0206 min
Yr Hen IaithPennod 23 - Seintiau a PhechaduriaidEr ein bod ni wedi crybwyll y ffaith bod cymdeithas y Gymru ganoloesol yn drywadl Gristnogol, ac er ein bod wedi nodi agweddau creffyddol ar rai testunau llenyddol wrth fynd heibio, yn y bennod hon rydym ni’n canolbwyntio ar lenyddiaeth Gristnogol – ac yn bennaf, gwahanol draddodiadau’n ymwneud â’r seintiau Cymreig.
Nodwn fod y Cymry yn weddol unigryw yn eu hoffter o lunio ‘bonedd’ neu ‘achau’ seintiau (amlygiad canoloesol o’r awydd Cymreig oesol i holi i bwy mae rhywun yn perthyn, efallai!). Trafodwn draddodiad llenyddol storïol poblogaidd hefyd, ‘Bucheddau Seintiau’, cofiannau neu fywgraffiadau. Edrychwn ar Fuchedd Dewi a thrafod rôl llenyddiae...2023-09-1444 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersMake More With Less: A Roadmap to Performance Marketing Efficiency with Oluwafemi AdenibaJoin Dots Oyebolu as he speaks with Oluwafemi Adeniba, Executive Director at Sustmark Consult Ltd.A lot of business owners still view marketing as an afterthought.It's up to the leaders in this industry to change the perception of marketing to leverage it in a way that benefits both consumers and companies.Today, Oluwafemi explains the reasons to break marketing down into specific categories and why AI tools should be a part of your tech stack.Highlights include:2023-07-2748 min
The Sales Syndicate Podcast32: Personalisation in sales: Elevating your outreach to new heights, with Sophie Ellis, Account Executive @ LunioWelcome to our 32nd episode of The Sales Syndicate Podcast.
In this episode, Jamie Pagan, Marketing Director at Selligence, chats with Sophie Ellis, Account Executive at Lunio, to discuss the power of personalisation in sales and share actionable tips for incorporating it into sales strategies. Sophie highlights her success stories with LinkedIn voice notes and how they have contributed to her success in booking big brand meetings.
During the podcast, they cover the following topics:
- How has personalization in sales evolved?
- What are some innovative tactics to connect with potential clients?
- How...2023-06-0544 min
B2B Content StrategistA Three-Pillar Approach to Content Marketing with Ciarán ReganGiving away high value content for free on platforms you don’t own, such as LinkedIn and Medium, is an important part of an educational content strategy, but, as Ciarán Regan, Global VP of Marketing at LearnWorlds explains on this episode of B2B Content Strategist, the key to success is ensuring that free content is very specific. It needs to speak directly to your customers’ pain points, have a unique angle and a strong POV. Ciarán is as passionate about continuous learning as he is about marketing, making his current role ideal! In this conversa...2023-05-3038 min
The Sales Syndicate Podcast31: Why authenticity is such a valuable sales skill, with Corentin Lindsay, Account Executive @ LunioWelcome to our 31st episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, chats with Cory Lindsay, Account Executive at Lunio, about the value of authenticity in sales roles. The pair cover how being genuine and honest with customers yields better results, what role authenticity plays in building long-lasting relationships, and how companies can promote a culture of authenticity. 2023-05-2943 min
Scaleup Valley Podcast287 The quality of growth matters | Neil Andrew, Founder & CEO of LunioOn this episode of the Scale Up Valley Podcast, Mike Dias speaks with Neil Andrew, CEO & Founder of Lunio.
Key Takeaways:
The evolution of marketing
The importance of recruiting well the first 100 people
Evolving from a performance marketing agency to a startup in just three years.
Having a four member founding team
The best way to let a co-founder go
How to create an inbound engine that actually works
Remove bots, fake users & fake touchpoints from your entire performance marketing stack to win against the competition.
Eliminate Waste to Improve the Metrics That Matter in Marketing
Doing the right thing...2023-04-2748 min
Tech Leaders IntelInside the Startup Rollercoaster: A Candid Look at a CEO's JourneyYou rarely hear from business leaders about those difficult early decisions that go into building a startup. Hearing from someone who has been there speak about their experiences with radical candour is a breath of fresh air. On the newest episode of Tech Leaders’ Intel, Lunio founder Neil Andrew tells his story from disenchantment with education to distaste for corporate life to founding a successful marketing efficiency platform.With the Great Resignation seeing elevated numbers of people quitting their jobs for a multitude of reasons, Neil’s story gives hope to those trying to strike out...2023-04-2646 min
Looks Good on Paper#27 - How To Recruit Post Series A - Caitlin InghamIn this episode, I speak with Caitlin Ingham, Talent Acquisition Manager at Lunio about how to recruit post-Series A.Caitlin jumped from agency to internal recruiting to follow the Lunio company mission. Her experience in building the post-series A business gives us invaluable insights. Caitlin talks us through how to stay true to your company culture while accelerating growth. From the tools that Caitlin uses to the way she engages critical stakeholders in the hiring process, there are many takeaways from this episode.We also discuss how CVs for junior sales hires are meaningless. Instead...2023-03-2838 min
Break the MouldBeth Lang - Break The MouldBeth is Head of People at Lunio where her belief in ‘people over process’ is brought to life by her work & her drive that people need trusting & empowering to be at their best really comes to the fore.
If like Beth, you work in the People (or HR) profession then this episode is particularly relevant for you as Beth brilliantly articulates the specific examples that are present for people in HR roles & how to make sure that you look after yourself.
The words honesty & authenticity were invented for Beth! And that shines through in her inte...2023-03-191h 11
Baby Steps Into WelshCaniatâd i archwilioMae chwilfrydedd plant am y byd o'u cwmpas yn helpu i lunio eu datblygiad. Mae cam archwilio Cwricwlwm Cymru yn canolbwyntio ar y llwybr datblygiadol hwn. Jaqueline Hooban, arweinydd Cylch Meithrin Llanbedr, sy'n trafod archwilio a sut mae'n wahanol ym mhob Cylch. Byddwn ni'n clywed sut mae technegau fel chwarae rôl, defnyddio pyllau tywod a hyd yn oed mynd allan i'r gymuned yn helpu plant i ddysgu ar eu cyflymdra eu hunain.2023-02-1308 min
The Curious Podcast80: The Internet Is FakeThe internet is fake but not in the way you think it is. As technology evolves, so does the landscape of the web as almost everyone gets their news from their favourite social media site. It's not humans telling you what to think though and this is what we will explore in today's episode. There is a silent information war aimed at you to get your attention and tell you what the narrative is. We will look at some of the ways people can be socially engineered and influenced by the internet and how we can all recognise and avoid...2022-12-0727 min
The Disruptor JournalsAgriculture in Africa: 3 Agritech Startups to WatchA quick look into the agriculture sector and how Agritech Startups are helping African farmers boost productivity.This episode is sponsored by Lunio.Don't forget to subscribe to the podcast and please follow The Disruptor Journals on Instagram.--- Send in a voice message: https://anchor.fm/disruptorjournals/message2022-03-1407 min
The Disruptor JournalsThe future of Africa: Can recent history help predict the future of business in Africa?In this episode Cliff explores Africa's recent history and using the data to predict the 6 sectors investors and entrepreneurs should look out for across the African continent for the next 15 years.Connect with Cliff on the Disruptor Journals website here: The Disruptor JournalsThis episode is brought to you by Lunio, a tech-enabled digital marketing solutions provider. Visit their website here: www.lunio.site--- Send in a voice message: https://anchor.fm/disruptorjournals/message2022-03-0411 min
Parola InternaLà Dimora ❤️🔥🌞🔔Là Dimora
Lacrima il Cielo, sussurra il Vento,
Carezze notturne in pleni Lunio;
Innanzi all’Arco, Tre Figure
S’incontrano nel Centro.
Saluta la Prima, alzando l’occhio
Gioisce il Creato, Pioggia s’aumenta,
Sussulta Terra , e Vita Canta:
“Letizia in Cuor, m’inchino a voi
Figure viandanti, specchi miei
Riflettenti, il Creato tutto che
Ovunque è, in vostro sen!
Gioia che, tal’ incontro,
Causa in me, smove il mondo,
Nell’intern, Come all’estern.
Timore alcun’, per’esta tempesta
Per’esto tremar di terra, l’ulular d’aria
Non abbiate, Care mie;
Doni del Padre nostro son’ che,
A noi in festa s’offron’ .”
Con un inc...2022-01-1905 min
VIA VERDAVia verda 24 de desembre de 2021Al Via Verda d'aquesta setmana parlem amb lÙnió Excursionista de Vic que ha hagut d'anul·lar la Crononúria per les restriccions d'aforament que FFCC ha fet al cremallera per la Covid. I parlem també d'una iniciativa de ciència ciutadana que han impulsat la FEEC i el Cos d'Agents Rurals al Berguedà, En parlem amb Gil Erra responsable de l'àrea de natura de la FEEC,
També repasssem el calendari de curses per muntanya 2022 i consells per anar a la neu,2021-12-2452 min
The Disruptor JournalsCommerce in the MetaverseWhat do you think is the future of commerce and retail in the Metaverse? In this episode I explore some of these ideas based on my current experience and my conversations with the team here at Lunio.--- Send in a voice message: https://anchor.fm/disruptorjournals/message2021-11-1619 min
The Disruptor JournalsWishful Thinking.Hello friends, it's been a while. This is a very short episode on the future of the podcast, rebranding the podcast and my 2 cents on wishful thinking. I promise you will see more consistency from me going forward. This episode is sponsored by Lunio, a branding agency that connects brands and people through the values that they share. Visit lunio.site for more information.--- Send in a voice message: https://anchor.fm/disruptorjournals/message2021-09-0506 min
Museum of Welsh Cricket PodcastLlên y LlainTell us what you think of this episodeMae llenyddiaeth Saesneg yn frith o gyfeiriadau at griced. Ond i ba raddau mae criced wedi cael sylw haeddiannol mewn llenyddiaeth Gymraeg? Mae Lowri Roberts, Gohebydd Chwaraeon BBC Cymru, wedi gwneud gwaith ymchwil ym maes ‘Chwaraeon mewn Llenyddiaeth Gymraeg’. I ba raddau mae ein harwyr ar y maes chwarae, ac yn enwedig yn y byd criced, wedi cael eu clodfori yng ngwlad y beirdd a’r llenorion Cymraeg? Awn ar daith gyda Sioned Dafydd, gohebydd pêl-droed ‘Sgorio’, i fyd ei thad-cu, y cyn-Archdderwydd Dafydd Rowlands, oed...2021-05-201h 08