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Lyn Morton
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Stuff You Missed in History Class
Gertrude Chandler Warner: ‘The Boxcar Children’ and Beyond
Gertrude Chandler Warner's most well known writing is "The Boxcar Children." But that series is far from the only professional writing Chandler did – she made a career as a writer while also teaching elementary school for decades. Research: Abate, M.A. Not Hoovervilles, But Hooch: Gertrude Chandler Warner’s The Boxcar Childrenand The Roaring Twenties. Child Lit Educ 47, 257–266 (2016). https://doi.org/10.1007/s10583-016-9275-5 Braccidiferro, Gail. “The Boxcar Children: A Museum Caper.” New York Times. June 20, 2004. https://www.nytimes.com/2004/06/20/nyregion/the-boxcar-children-a-museum-caper.html Crowe, Chris. “Young Adult Literature: Rescuing Reluctant Readers.” The English Journal, vol. 88, no. 5, 1999, pp. 11...
2025-03-12
39 min
Sunburnt Country Music
Lyn Bowtell and her bittersweet 'Paper Cut'
**Listen to the end to hear the single 'Paper Cut'**There really aren’t enough superlatives to describe Lyn Bowtell as a singer, songwriter, performing artist, teacher, mentor and human. Anyone who has seen her perform live never forgets the experience of hearing her sing for the first time and every time. Nor do they forget how funny she is! Bowtell creates an experience for her audiences and everyone leaves her shows uplifted and entertained.Her recorded music also has that effect, as she moves from heartbreaking songs like ‘The Willow Tree’ on her 20...
2025-02-19
43 min
Inshallah & The Creek Don't Rise
Be the means
Bismillah.I open with an intention. This story I offer with the humble hope that you might be nourished, that you might find even one more little gulp of strength or courage to keep fighting, if you are weary. If this story speaks to you, then take whatever you need from it.The story is a lesson that I learned as a Muslim. It is a lesson I learned from being at Standing Rock in 2016 at the Indigenous-led camps resisting the DAPL pipeline. That’s not directly related to Palestine but of course all of th...
2025-01-07
05 min
Hot Pipes One Hour Podcast m4a
Hot Pipes Podcast 333 – Winded at Home (Residence Theatre Pipes)
Start Name Artist Album Year Comments It Don't Mean A Thing (If It Ain't Got That Swing) Walt Strony Theatre Organ Showpieces 2013 4-60 Wurlitzer, Vince & Pat Aveni Residence, Gates Mills, OH 2:34 I've Gotta Be Me Billy Nalle Kline Residence 1970/71 1971 4-28 Fox-Capitol Wurlitzer-Moller, Richard F. Kline Residence, Thurmont, MD; unreleased, via Ray Brubacher collection 8:43 A Lovely Way To Spend An Evening; Wish You Were Here Al Bollington A Lovely Way To Spend An Evening [Concert Recording CR-0002A] 4-27 Wurlitzer, Harvey Heck Residence, Tarzana, CA; ex-Egyptian Theatre, Hollywood, plus console of Missouri Theatre, St. Louis 11:58 Cotton Fields Ashley Miller, Patti Germain ...
2024-07-15
1h 10
Hot Pipes One Hour Podcast m4a
Hot Pipes Podcast 328 – New CDs and much more!
Start Name Artist Album Year Comments The Raiders' March Zach Frame After The Ovens Cool [C-2 Productions CD] 2024 3-30 Wurlitzer-Kimball-Moller hybrid, Organ Piper Music Palace, Greenfield, WI 3:32 To Make You Feel My Love Zach Frame After The Ovens Cool [C-2 Productions CD] 2024 3-30 Wurlitzer-Kimball-Moller hybrid, Organ Piper Music Palace, Greenfield, WI 7:54 The Song Is You Rosa Rio Live From The Senate [OK Rollem 44] 1990 4-34 Wurlitzer, Senate Theatre, Detroit; released in 2024 11:23 Liebestraume No. 3 Rosa Rio Live From The Senate [OK Rollem 44] 1990 4-34 Wurlitzer, Senate Theatre, Detroit; released in 2024 16:10 June Night (Give Me A June Night, The Moonlight And You) Bob Heil ...
2024-04-05
1h 01
Torbay Hospitality Podcast
S4E12: Offshore Adventures & Tonnes of Rum Fun with Brett Morton of Offshore and Giles Gray from Devon Rum
Welcome to another episode of the Torbay Hospitality Podcast where we bring you the latest scoop from the buzzing hospitality scene in Torbay. From hotel offers to live music listings, we're covering all the bases for your perfect weekend plans. Plus, this week features some notable industry news that you can't miss! Guest Newsreader: We are joined by Dean Sanders, with over 35 years in the hospitality sector, he currently volunteers and manages properties, including our brand-new media studio on Vaughan Parade. Interview: Brett Morton from Offshore Bar and Giles Gray from Devon Rum join us...
2024-04-04
57 min
Hot Pipes Half-Hour Broadcast m4a
Hot Pipes Half Serenade 2024-06 – The Songwriters: Jule Styne
Broadcast on Serenade Radio on 8th February, 2024 Name Artist Album Year Comments Everything's Coming Up Roses Michael Wooldridge Showtime Spectacular [Merlin Productions CD] 2003 3-19 Wurlitzer, Pollokshaws Burgh Hall, Glasgow (Scottish Cinema Organ Trust Clydebank Wurlitzer) Sunday Bob Heil Bob Heil At Home [HSL Productions 324] 2007 3-24 Lyn Larsen Allen I've Heard That Song Before Len Rawle The Sounds Of Tonawanda [Concert Recording CR-0082-T] 1970 4-24 Wurlitzer Opus 1968, Ex-Empire Theatre, Leicester Square, London; Rawle Residence, Chorleywood Hertfordshire It's Magic Dudley Savage A Touch Of Romance [DS 1] 1995 3-7 Compton plus Melotone & Solo Cello, Compton House (Ralf Krampen) Brey-am-Rhine, Germany; ex-Regal, Putney (3-6) Diamonds A...
2024-02-08
30 min
Hot Pipes Half-Hour Broadcast m4a
Hot Pipes Half Serenade 2024-03 – The Songwriters: Ray Henderson
Broadcast on Serenade Radio on 18th January, 2024 Name Artist Album Year Comments Alabamy Bound Don Simmons Concert: Andriesian Residence 1965 1965 4-21 Barton-Wurlitzer Hybrid, Dr. Dan Andriesian Residence, Cottage Grove, OR; April 1965 It All Depends On You Tiny James Held Over at the Orpheum [Doric DO 1405] 1973 4-22 Robert Morton, Orpheum Theatre, San Francisco, CA The Birth Of The Blues Vic Hammett At The Wurlitzer Organ [Saga Society SOC 1037] 1967 3-10 Wurlitzer, Town Hall, Buckingham; ex-Metropole, Victoria Just A Memory Jesse Crawford The Early Years [Piping Hot PH2008] 1927 Wurlitzer Building, Chicago - intially 2-7 then 3-15 The Varsity Drag Tony Fenelon Pipes In Rhythm...
2024-01-19
30 min
Hot Pipes One Hour Podcast m4a
Hot Pipes Podcast 323 – Year-end Roundup
Year-end Roundup Start Name Artist Album Year Comments I Wan'na Be Like You; Midnight In Moscow; Mack The Knife Doreen Chadwick Presenting Doreen Chadwick [Audicord ACD 228] 1994 3-13 Compton-Christie, Town Hall, Ossett, Yorkshire 3:59 Blue Orchids Al Bollington Serenades In Blue [Decca DL 74423] 1964 Unknown 33 rank pipe organ, Conn Serenade and NovaChord 7:58 Puttin' On The Ritz Walt Strony Test Recordings 1994 5-80 Wurlitzer, Sanfilippo Residence, Barrington Hills, IL; recorded 1994-02-03 using Schoeps KFM-6 Stereo mic 10:39 My Hopeful Heart Lyn Larsen Coast To Coast [Malar MAS 1004] 2 1967 5-33 Wurlitzer, Organ Loft, Salt Lake City, UT 13:12 Second Hand Rose John Steele Closing Night [Angelus WR 5126] 3-26...
2023-12-27
1h 08
Hot Pipes Half-Hour Broadcast m4a
Hot Pipes Half Serenade 14 – Christmas 2023
Serenade Christmas 2023 Name Artist Album Year Comments Winter Wonderland Lyn Larsen Pipes of Christmas [Pro-Arte CDD-282] 1986 4-36 Wurlitzer, Century II Convention Center, Wichita, KS; ex Paramount New York Let It Snow! Let It Snow! Let It Snow! Jelani Eddington, David Harris Christmas Wonderland 2003 4-26 Robert Morton and Steinway Grand, Wheaton Fox Studio; Van Der Molen Residence, Wheaton, IL Christmas Island Ron Rhode Christmas Magic [Roxy RP-106-CD] 1993 4-27 Wurlitzer, 'Private Collector'; ex Minnesota Theatre, Minneapolis 4-20 (demolished 1959) God Rest Ye Merry, Gentlemen Bob Ralston It's Beginning To Look A Lot Like Christmas [Ralston Concerts CD] 1992 3-21 Grande Barton, Granada Theatre...
2023-12-24
30 min
Hot Pipes One Hour Podcast m4a
Hot Pipes Podcast 314 – Tribute to Jack Rhine, 1946-2023
Tribute to Jack Rhine, 1946-2023 Start Name Artist Album Year Comments Muskrat Ramble Ann Leaf Concert Echoes [Pipe Organ Presentations POP125] 1963 2-10 Wurlitzer, Los Angeles Theatre 2:27 Stormy Weather Tom Helms Bertha And A Dozen Friends 1988 4-22 Wurlitzer, Alabama Theatre, Birmingham, AL; Publix #1, designed by Crawford, expanded to 4-29 6:52 Tie A Yellow Ribbon 'Round The Old Oak Tree George Blackmore Goodbye To The Mighty Wurlitzer Of The Ritz, Luton [Acorn CF 273] 1974 3-7 Wurlitzer, Ritz Cinema, Luton, Beds 9:25 The Darling Buds Of May (Perfick!) Phil Kelsall I Do Like To Be Beside The Seaside [Grasmere CRCD 58) 1993 3-14 Wurlitzer, Tower Ballroom, Blackpool 13:19 Frenesi ...
2023-08-06
1h 06
The Fearless Fulfillment Podcast
Mental Performance with Dr. Scotta Morton
WOOOOOOO!!! Wow, if you folks could see the look on my face the whole time I was talking with Scotta, you would know what a special person she is! Dr. Scotta Morton helps people actualize and fully express their best selves, in and out of the performance environment. Scotta played Division I basketball in Montana where she was first introduced to the world of mental performance and quicky realized her calling. In our society today, we are conditioned to believe that our worth is defined by things outside of us – including outcomes/results and approval fro...
2022-11-15
1h 06
Shutterbug Life podcast
The one lens that should be in every camera bag
In the world according to Lyn, there is one lens that should be in every camera bag. Today I'll tell you about it, and why I think it is such a good deal for you. If you are wondering which lens you should buy next, I have an ebook that walks you through everything you need to know about camera lenses to find your next lens and best lens. I call it the Ultimate Guide to Camera Lenses — 55 pages with lots of photos and examples. You can download it free at https://learn.shutterbuglife.com/lenses ...
2022-08-11
05 min
Tea. Toast. & Trivia.
Lyn Morton on Photography, Stories and Community
Season 4 Episode 24: Lyn Morton on Photography, Stories, and Community Welcome to Tea, Toast and Trivia. Thank you for listening in. I am your host, Rebecca Budd, and I am looking forward to sharing this moment with you. I am delighted that I am travelling virtually to Hawthorne, New Jersey, where I am meeting up with photographer, mentor, and personal branding coach, Lynford Morton. Lyn and I have known each other ever since I joined his on-line photo group that he mentored several years ago. During this course, group members po...
2022-06-06
20 min
Photographers on Brand
How to write a positioning statement that attracts clients to your photography business
A while back, if you listened to any radio station in the DC area, you’d hear a catchy jingle with this slogan, “if you can’t we can!”Pop quiz. What are they selling? I won’t tell you the name of the business.Here’s the point. You can’t tell the name of the business, the product they offer, or the benefit they are promoting. It’s just word salad.The best positioning slogans remind customers who you are and the benefit of using your service. The same works for photographers. P...
2021-10-14
35 min
Photographers on Brand
Are you good enough to become a professional photographer?
Sarah never thought she was ready to go pro with her photography, and it seemed so obvious to me that she would be an amazing success. We worked together in a communications department, and Sarah provided photography and video support for us. She was amazing and people from all over the city would specifically request her for their projects. And despite her success, she never felt confident enough to go out on her own.I get it. Sometimes it is hard to see these things when you are so close to them.When I...
2021-09-30
26 min
James and Ashley Stay at Home
What are you wearing? with Lyn Yeowart, author of 'The Silent Listener'
James and Ashley interview Lyn Yeowart, author of the rural-noir thriller, 'The Silent Listener.' In it, they discuss how Lyn's own childhood shaped the events in the book, the fascinating world of synesthesia, and why it's never too late to start writing. Learn more about Lyn on her website, and buy a copy of 'The Silent Listener' from your local bookshop, Booktopia or wherever else books are sold. Books and authors discussed in this episode: The Spiral by Iain Ryan; Humankind, a Hopeful History by Rutger Bregman; Utopia for Realists by Rutger Bregman; How...
2021-09-14
48 min
Photographers on Brand
Should you use your personal name for your business?
I love naming things — business, products, campaigns. I get a thrill out of coming up with a name that is clever and communicates the value proposition. But when I decided to do a personal branding podcast, finding a name I liked stumped me. I went back and forth. Should I use my own name or come up with something more descriptive. I couldn’t find a descriptive name I liked, so I went with my own name. Have you ever wondered if there was any benefit or drawback to using your personal name as your...
2021-09-03
20 min
Photographers on Brand
Now I’m talking to photographers
An update on the narrowing focus of this podcast and my other content.I'm going to now start making content specifically for photographers. Now, here's why that helps you as a photographer, because I have the opportunity now to be a lot more specific in the problems I address. The cool thing is that everything I've done so far applies to photography and applies to photographers. And so now, in addition to that, we'll get to be more photographer specific. And when I say photographers, I'm going to be talking to professional photographers be...
2021-08-25
07 min
Nomad Podcast
Emma Moreton & Lyn Baylis - When Christians and Pagans Make Friends
This episode is a conversation between good friends Emma Morton and Lyn Baylis. Emma is a former pastor, art therapist and activist, whose faith led her towards pagan spirituality and community. Lyn has practiced her pagan spirituality all of her life. She’s been a priestess for 40 years, is a Multi-faith minister, and is the UK Coordinator for LifeRites and Senior teacher on the LifeRites Foundation Course. Here they talk about how their journeys took shape, how they’ve dealt with rejection and persecution, and what they’ve learned from one another. Conversation starts at 16m 5s ...
2021-08-24
1h 05
Photographers on Brand
From fancy gallery to sales machine. How to outfit your website to sell
You have completed your website or Instagram complete with your best, award-winning images and sent it out to the world to crickets. Or maybe you got lots of likes and hearts but no leads.Attaboys and attagirls are cool when people are admiring your images, but you got into this business to serve customers, to help others create memories, and to make a profit.What’s missing from your website to help visitors make the transition from admirers to buyers? In this episode, I’ll take you through the key steps every website must have to g...
2021-08-24
44 min
Photographers on Brand
The best software to run a personal branding business and why
“The right tool for the right job!” That’s what my Dad always counseled when he roped me into doing a carpentry project with him. The right tool can make a job so much easier. The wrong tool and you could be struggling.I’ve found the same thing works for the tools I use to build my personal branding business. The wrong tool usually requires lots of extra steps to do basic tasks, looks unprofessional to your customers, and doesn’t work well with the other apps in your workflow. The right tool simplifies tasks, is easy to se...
2021-08-18
37 min
Photographers on Brand
How using your point of view can carve out a unique and effective personal brand
I had seen one too many — a beautiful photograph, so well executed, marred by a watermark that distracted from it. So back when I was teaching photography, I went on the record. I told my tribe that I thought a beautiful photograph with a watermark on it was like buying a mansion and putting a pink flamingo on the front lawn. We could admire the beauty of the house, but we would always be distracted by the pink flamingo. Not everyone agreed with me. It didn’t matter. I was sharing my point of view.Your p...
2021-08-09
23 min
Photographers on Brand
How three revealing stories actually helped me find my Why
It started at a dinner party where I didn’t know anyone and my camera opened the door to my future calling. Remember I said that everyone needs a Why story? I’ll tell you three of mine today.I am like a lot of people in that I pay attention to when I get confirmation on a big decision in several ways. Three different confirmations are enough for me to sit up and pay attention. This is what happened to me back in 2010 when I finally decided to start a business.Listen to the podc...
2021-08-06
20 min
Photographers on Brand
How your story can be the one critical factor in an irresistible personal brand
Stop me if you’ve heard this one. Back in 1976, two college dropouts — both named Steve, set out to make computers that were small enough for people to use in their offices and homes. They thought computers should be more user-friendly, so the two set out to create a computer from their garage. The computer was instantly popular and the company now sells in the billions. If you guessed Apple Inc, you are right. And that story of theirs has been swirling around for decades.If you want to be remembered. If you want to be th...
2021-07-30
28 min
Photographers on Brand
How leading with your values can help you differentiate your personal brand from your competition
This week, I was all set to buy some gear from Cleveland’s Major League Baseball team, and I’m not a fan of Cleveland. To be honest, I barely even watch baseball. But I thought about plucking out my credit card and ordering a Cleveland jersey.Why? Cleveland had just made a statement by changing the name of their mascot from the Indians to the Guardians. I wanted to make a statement by supporting that decision. In fact, I went on to make a statement on my Facebook page praising their decision.“Congrats to Clevel...
2021-07-27
27 min
Photographers on Brand
Why now is a good time to reinvent yourself
It didn’t take long for me to figure out that something was terribly wrong. I was in my office talking with a team member about one of our projects, when my boss’ boss stuck his head in the door. “Hey Lyn, can I talk with you for a minute?”“Sure!” I pop up and follow him out into the hallway. “We need to go downstairs.” He said as he headed briskly toward the elevators.None of this was out of the ordinary, but today something seemed off about him.“Are you okay? Y...
2021-07-23
19 min
Photographers on Brand
Why creatives still need a personal brand in 2021
By the time she was done with me, I was frustrated, defeated, and angry. I was offering my first weekend workshop in New Orleans, which was a considerably larger investment than my typical afternoon workshops. One potential customer, we’ll call her Cathy, called to learn more about it. And for the next hour or so, she gave me every reason why she would not want to buy from me. She told me I was not worth the price. She told me I was risky. She told me that she could do better. And of cour...
2021-07-21
20 min
Photographers on Brand
Season 3 Trailer
I was reading in a local newspaper a couple months about one of the interesting trends to come out of the pandemic. A Harris Poll Survey conducted by USA Today found that 63% of workers who lost jobs because of the pandemic have changed their industry and 4% have changed their overall career path.The article quoted Lauren Eyster, a senior fellow in the Income and Benefits Policy Center at the Urban Institute saying “people are shifting from full time employment to more entrepreneurial adventures because they have a passion and they have the skills. And now the pandemic ga...
2021-07-20
06 min
Photographers on Brand
Hey creatives, ready to go from hobbyist to pro?
I have an idea brewing in my head that I think can be great for you!Here’s the backstory…For several months, I’ve been getting private messages from people who have reached out with questions like “how do I get started with personal branding” or “how do I keep my branding consistent” or “how can you help me with my personal branding?”And the more questions I got like this, the more my wheels began turning.At first, I was going to build courses, but now I’m wondering if there might be a...
2021-05-19
10 min
Tiny In All That Air
For Sidney Bechet
Philip Larkin was not just a poet, he was also a jazz journalist. His collected articles can be found in All What Jazz: A Record Diary 1961–1971. (Faber and Faber. 1985). Larkin's love of jazz was less prominent in his poetry, but one poem stands out as a startling 'love song' to New Orleans - For Sidney Bechet, (to be found in The Whitsun Weddings, 1964). In this episode we tell the fascinating story of saxophonist Sidney Bechet and how his life and music interwove with that of Larkin's. We have some amazing jazz to accompany us and some voices of the time...
2021-05-14
40 min
Photographers on Brand
You aren't for everyone... and that's okay
You’re not for everyone…and that’s okay. That's the essence of personal branding.I have a confession and a challenge. I haven’t always shown up for you the way I could. Here’s why.
2021-05-06
08 min
Photographers on Brand
He said I was a copycat...
He called me a copycat. And you know what? He was right! Check out my latest Personal Branding tip!
2021-04-27
04 min
Photographers on Brand
What's my Why?
In Simon Sinek’s groundbreaking book, Start with Why, he introduced the idea that you should tap into your real reasons and motivations for your business. I realized that I started without why, so here I am going back. Here’s why a PR guy turned photo coach turned Canon Live Learning team member now turns to personal branding. And more importantly, how does that in turn help you!
2021-04-27
05 min
Photographers on Brand
How to get great media coverage of your business
A while back I was at a public relations conference where the keynote speaker was a White House press secretary. He was regaling us with tales of working the press corps, when he dropped a doozy that made everyone in the room double over with laughter. He said that it was easy to get press coverage. Just send out a news release, and the media will write about it.In a room of professionals who try to get media coverage, we knew better. Maybe when you work in the White House, where everything is news, it’s ea...
2021-04-22
45 min
Unstaged
Whate'er, or The Moon's Comedy by Else Went - Part 2
HECATE/FARMER - Julie Lyn BarberSELENE/NIGHTSHADE - Casey Anne ApreganWORMWOOD - Ashley MortonMOULD - Rachel ErskineADRASTOS - Rupert SpraulEPIMETHEUS/WOMAN/DAPHNE - Ariel Mary AnnTHALIA - Hanna ShykindATLANTIA - Jenny MolletPATROCLUS - Adam ThatcherNESTOR - James EgbertLEANDER - Ernesto Gonzalez--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/unstagedpod/messageSupport this podcast: https://anchor.fm/unstagedpod/support
2021-04-20
1h 37
Unstaged
Whate'er, or The Moon's Comedy by Else Went - Part 1
HECATE/FARMER - Julie Lyn BarberSELENE/NIGHTSHADE - Casey Anne ApreganWORMWOOD - Ashley MortonMOULD - Rachel ErskineADRASTOS - Rupert SpraulEPIMETHEUS/WOMAN/DAPHNE - Ariel Mary AnnTHALIA - Hanna ShykindATLANTIA - Jenny MolletPATROCLUS - Adam ThatcherNESTOR - James EgbertLEANDER - Ernesto Gonzalez--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/unstagedpod/messageSupport this podcast: https://anchor.fm/unstagedpod/support
2021-04-13
1h 25
Photographers on Brand
How to create engaging content that makes your customer call
When the phone started ringing, I wasn’t sure what to believe. Sure, I told them to call but already? Honestly, I was in a bit of disbelief.Back in my photo coach days, I offered one-on-one coaching to help people work through specific problems. And I know a lot of people needed it because they’d pull me aside after a workshop and pepper me with questions. I created a product that would help them get just that, but nobody was buying it. I had a few bookings here or there, but nothing consistent with the need...
2021-03-31
42 min
Photographers on Brand
Where's Lyn been?
If you have been listening to Season 2 of Personal Branding with Lyn, you no doubt noticed I missed the last two weeks. You might be wondering, Where’s Lyn been?Well, I had some personal health issues that I had to focus my attention on. I had an emergency the weekend before last and was admitted to the hospital. That became fortunate because they found some other issues with my heart that needed to be addressed. As a result, I’ve had a couple of procedures within the last week. I feel much better now, so If...
2021-03-04
02 min
Photographers on Brand
Finding your ideal customer, Part 2
I met a guy at a networking event who did marketing and sales for a boutique hotel in the city. He pitched me what I thought was a great idea. We would partner to offer photo tours to his guests when they came to town.We spent a boatload of time and energy trying to promote it, but it never really worked. Years later, it occurred to me why. Most of his guests weren’t my customers. I was talking to the wrong people.If you start to make any traction building your personal brand or...
2021-02-16
34 min
Photographers on Brand
Why you need a website for your creative business
By the time I got the call, the decision was made. “Hey Lyn,” the caller began. “I am nearby in Virginia for a photo workshop, but I thought it would be good to come up and photograph DC while I am this close.“I was just on your website, and I gotta tell you, it looks like you are the perfect person to show me around. I love the way you teach. I love your videos about the city, and I also love all the great reviews you have. Are you available this weekend?”I h...
2021-02-09
31 min
Photographers on Brand
How to clarify your message so customers listen and engage
Long before personal branding photography was a thing, I created a business to offer a similar kind of service, but I did not know how to talk about it. “So... what do you do?” Someone would ask me at a networking function. I’d bumble and stumble through a long line of cliches and buzzwords. And in almost all cases, the person’s expression would glaze over, and then I’d get a puzzled frown. And then came the dismissive, “well, nice to meet you anyway.”In any personal brand, few things are more important than the way yo...
2021-02-02
28 min
Photographers on Brand
Four key decisions for your personal branding foundation
In the 1984 classic, The Karate Kid (yes, I just said that), Mr. Miyagi begins his karate lessons by making Daniel wash all his cars with the wax on, wax off method.Danny is annoyed that he thinks Mr. Miyagi is using him for cheap labor until he realizes that Wax on (large clockwise circles with his right hand) and wax off (large counter-clockwise circles with his left hand) are actually defense drills that he bakes into his muscle memory.The point? Sometimes the foundational exercises are boring. Sometimes even tedious. But they are necessary for...
2021-01-27
40 min
Photographers on Brand
The magic number for making a good living with your business
It’s nine o clock on a Saturday. So begins one of the more famous mini-bios and personal branding examples.If you are a fan of music from the 70s, you recognize that as the intro to Billy Joel’s iconic song, Piano Man. I was listening to the song recently and realized several personal branding lessons tucked into the verses.The song is somewhat autobiographical. Billy Joel, who grew up on Long Island, signed a horrible record deal, so he moved out to LA to “hide for a while.”Billy Joel says that he...
2021-01-19
22 min
Photographers on Brand
What is personal branding?
What is personal branding?And other burning questions you had about personal brandsI met Fred for coffee and networking, and he asked a question that I hear a lot. “Lyn, can you tell me why some photographers who seem to have average talent are always so busy, and others who have amazing talent just get crickets?” Who hasn’t wondered that before? Heck, I have even asked myself.For many, it’s personal brandingI’ve been swirling around creatives for almost 30 years, and I can tell y...
2021-01-12
30 min
Photographers on Brand
Season 2 Trailer
In Personal Branding with Lyn Season 2, I will share some of the advice I wished I had when I first started my creative business ten years ago. We will talk about creating my personal brand and the role it played in my business.I remember that after being in corporate communications, where I was primarily a department level leader, I decided to go solo. As a new business owner, I was going into a role where I was responsible for everything. I was concerned that I didn’t know what I didn’t know, so I hir...
2021-01-08
05 min
The Jason Walker Show
The Jason Walker Show 05/01/2020
ICYMI: We talked with Dr Scotta Lyn Morton about the psychology of the student-athlete after COVID-19 and much more on a Friday. Visit jasonwalkershow.com for more from any of our previous shows, and for 20% off plus free shipping, go to manscaped.com and use the code WALKER20 at checkout.
2020-05-02
1h 01
Photographers on Brand
How to audit your personal brand
Imagine it is 2021 or sometime in the future when we have emerged from the whole COVID-19 crisis. Businesses have re-opened and life has resumed as normal. How will your personal brand be different, or improved, from the experience? That’s a great question to address now, and one great way to prepare for your transformation is by doing an audit of your brand.If you’ve come into some downtime as a result of the pandemic, use some of that time to plan, prune and plant for the harvest after Coronavirus.Listen to the p...
2020-04-06
29 min
Photographers on Brand
Personal branding during a pandemic
Everything we do contributes to or detracts from our personal brand.That’s even more important as we all try to navigate the new normals of this global pandemic. All around us, people are telling tales of selflessness and heroism. They are also sharing experiences of pettiness and greed. Which column are people putting you? At the end of this crisis, how will most people describe your brand?Listen to the podcast
2020-03-24
24 min
Photographers on Brand
Marketing & communication during the coronovirus crisis
This episode is the audio version of a video I released. you can find the original here: https://www.lynmorton.com/blog/marketing-during-coronavirusMy wife asked me the other day about an idea to talk about Coronvirus with her business. Wanting to be a supportive husband, I said “sure. Go for it!” But then the communicator in me started thinking about it more closely. What are the good ways to do marketing and communications in this age of Coronavirus? Let’s talk about that.
2020-03-13
09 min
Photographers on Brand
Silencing your inner critic
In today’s episode, we confront the internal and external voices that rob us of the opportunity to do our best work. We identify them and provide strategies to deal with them.If you’ve ever dreamed of doing something significant, this podcast is for you. You want to start a business, have a show, or lead a movement? The voices of fear and doubt will try to derail you. Silence the inner critic and create.Listen to the podcast.This episode is a rebroadcast of a webinar I did several years ago for...
2020-03-07
25 min
Photographers on Brand
Why I use Squarespace to create my websites
Back in 199something — during the early days of the web — I asked a friend who owned an ad agency how I could create my website. He flashed a salesman’s smile and said, “It’s so easy, Lynford.” “All you have to do is get a designer to create your design for you. Then you need to find a developer to turn that design into a web template. Then you add all of your content. Then you need to find someone who will maintain it for you.” But what if I want to do it myself?
2020-02-22
41 min
Photographers on Brand
How to create a brand style guide
We know that consistency fuels the engine of a brand’s success, but how do you ensure that consistency when you have to work with new employees, vendors, or freelancers? Creating a brand style guide can help us ensure consistency.As a marketing professional, when you join a new organization, one of the things they first give you is their brand style guidelines. This style guide is the bible for everything you publish and create for them.In one company, on my first day at work it arrived on my desk in a thr...
2020-02-16
18 min
Photographers on Brand
Why you need an email list
There is a sermon I find myself preaching to any new business owner or creative I meet. Like any evangelist, I offer the sermon whether you asked for it or not because I believe so deeply in its truth. I also believe this small action can have one of the biggest impacts on your business or creative endeavor. It’s the sermon that says you need an email list for you business, and if you don’t have one, you should start it today.Buckle up. Here it comes again.How can you keep...
2020-02-13
36 min
Photographers on Brand
A quick update - 5-Day Challenge
Hi there, I am glad to be back again. This is a short promo to let you know I’m still here and give you an update on a few things I have coming down the pike.Last week I finished up another free resource. I tell you all about it in this episode.Take the video series & 5-day Challenge designed to not only help you discover where you might be going wrong, but arm you with the tools & information to get back on track.Enroll for free here:5 Mistakes that co...
2020-02-13
07 min
Photographers on Brand
When someone refuses to do business with you it’s usually one of these three things
By the time I hung up the phone with her, I was fed up, frustrated, and exhausted. I'd spent 30 minutes trying to convince her to business with me, and it went nowhere. Worse, it descended into what was almost adversarial. Quickly. How did I end up there? Once I had time to regroup and think about the experience, I came to the premise of today's show. When you encounter someone who needs your product and has the ability to buy it, but they choose not to....they are telling you one of three things. But wha...
2020-01-18
30 min
Photographers on Brand
What your website needs to tell me to keep me from clicking away
Have you ever arrived at a website, and after a few minutes of looking around, couldn't figure out the point of the site and just clicked away? We know that happens far too frequently. We only hope it doesn't happen to our sites. When most people find your website, they have at least three questions in their minds. If you can answer those questions upfront, you have a better chance of having them spend some productive time with you. This audio is the first part of a two-part video where I discuss the three questions, and then we...
2020-01-14
27 min
Photographers on Brand
How to create an editorial calendar
If you ever stared at an empty screen and wondered what content you would create or post to social, the tool that is missing from your life is an editorial calendar.What is an editorial calendar?An editorial calendar allows you to plan and schedule your content ahead of time so you can keep in sync with your products and promotions, reference important holidays, or keep consistent themes.In a word, it helps you to be more strategic. There is no greater sin that to promote randomly, and this tool helps you always ensure that all...
2019-12-28
34 min
Photographers on Brand
How to find and narrow your niche
“That sounds great,” will you send me a proposal?I paused and let sink in what should have been a cause for celebration.“Sure thing. I’ll send it right over.Truthfully, I wasn’t sure I wanted to do this gig. I had been approached by the friend of a colleague to do some marketing consulting. It was flattering to be asked, and I thought it could be a decent revenue stream. But I wasn’t sure I wanted to do it.There were some red flags about the industry, with which I...
2019-12-21
35 min
Photographers on Brand
How to create content for your brand - & what should you talk about
She said I was only making more work for her, and that was not the feedback I was expecting.Several years ago, after reviewing the results of a listener survey, I was surprised to see that eight of 10 listeners did not have a photoblog to share their images. I decided that this needed to be addressed and recorded a series of episodes designed to convince them that they needed blogs. They needed to be creating and sharing content that attracted their ideal followers.A fair number took me up on my challenge and launched their photo...
2019-12-13
26 min
Photographers on Brand
Four big goals you need for 2020
Let’s imagine it is December 2020, you are closing in on a good year. Your calendar is full with your ideal clients, with a waiting list of others who want an audience with you. Your products launched and sold in record amounts, and you are being requested to speak as an industry expert. You have exceeded your goals, and now you must decide what to pursue next.What if that could happen for you? Why wouldn’t it?If it did, the first step would be to set the right goals for your personal brand.
2019-12-06
35 min
Photographers on Brand
When it comes to names, clear is much better than clever
On one of my European trips, I saw the name of a business, called Azure, and I thought it was so cool. I was smitten. Now, the word means blue in English, but I came home and named my non-blue photography business based on that clever word — Studio Azure. Then came the point when I took it to market. Nobody, not even me, knew how to pronounce it. Nobody could remember it. Folks would frown and say, Studio what?! It turned out being a horrible decision.At that point, I remember some advice my little sis...
2019-11-28
30 min
Photographers on Brand
The Photographers' Blueprint - from beginner to brand (Webinar Replay)
Whether you are a photography beginner or you've been shooting long enough to have developed your consistent style, here's something that might not know. You are just a few steps away from being a brand.I don't mean a brand like Oprah. Let's not go crazy. I do mean a brand as in people recognize your photography, eagerly await the release of your next images, and support your projects and businesses.That kind of brand is realistic and much more attainable than you might realize. I'm going to give you the blueprint. It's the same...
2019-11-22
50 min
Photographers on Brand
Nine reasons real estate agents should invest in personal branding
“If you’re a real estate agent or broker, you can significantly grow your leads, sales, and overall business by implementing one key marketing strategy:Building a personal brand.”Those are the words of marketing guru Gary Vaynerchuk to the Agent2021 Conference. As Gary Vee knows, having a strong personal brand can often be the difference between chasing clients and having them come to you.“Focus on building your personal and distributing your content across social platforms. That way, when people think about buying a home in a particular area, they think of you.Tha...
2019-11-20
15 min
Photographers on Brand
It's All About The Work - Motivational Monday
My cousins and I have a running text chain that we’ve kept open for about four years now. There are five of us, and we talk about everything, from sports to life.One morning, one of my cousins shared this quote that has stuck with me. I thought we’d use it for today."This has been in my mind the past couple of days...Show me somebody who is truly GREAT at what they do, and I'll show you someone who really cares about THE WORK. Notice I didn't say he or sh...
2019-11-19
13 min
Photographers on Brand
The biggest mistake you are probably making with your personal branding
Let’s assume you are relationship eligible, and you meet someone who piques your interest. You have great conversation, feel a connection, and think this might be promising. You don’t hear from this person for a couple of weeks, and then they text you a casual one-liner.Maybe a month later, you see them again, and they begin professing their love and asking you to commit. What do you tell them?I’d say they made the one big mistake many of us make with our brands and businesses — randomness.As irrita...
2019-11-14
20 min
Photographers on Brand
Finding your ideal customer
In 1997, shortly after Steve Jobs returned to Apple, he realized the company was in much worse shape than he had thought.He needed to do something to speak to his Apple faithful and invite new users into the fold. At that point, Apple had been a mainstay in creative circles, a small portion of the overall market.With his advertising team, they created this manifesto to the Apple tribe - Here’s to the crazy ones, speaking to what was unique and quirky among their users.When you understand who your customers are, yo...
2019-11-09
25 min
Photographers on Brand
What do you want to be known for?
Five years ago, as the new guy in town, I had to go about replacing all the vendors I had known and loved in the DC area. One person I thought would be particularly challenging — my barber. It’s always tough to find a good barber when you are new in town. You don’t want to do too much experimenting.Standing outside my house fretting, I noticed the mailman headed my way. “Hey man, I have a strange question for you,” I said as I approached him. “I’m new here, and I need to find a barb...
2019-11-05
24 min
Photographers on Brand
Use these four elements to build your personal brand
If you are trying to establish yourself as a personal brand, there are four elements that you should use. These pillars will help you best cultivate your public persona, create authority, and start the engagement that leads to growth.Not having one or two of these pillars won’t be a death sentence, but think of it as you would your food groups. You don’t have to eat your vegetables, or you might get away with overloading on carbs, but that rarely leads to healthy living. Or growth.Here are the four elements for your...
2019-11-01
24 min
Photographers on Brand
Welcome to Personal Branding With Lyn
Hi there, and welcome to the first episode of Personal Branding with Lyn.I’m happy you could join me for this first episode.I’m looking forward to meeting with you regularly to talk about growing our businessesIf you are an entrepreneur of any kind. If you are a creative. If you are the face of your business then you know that the success of your business relies on you — to get out and talk about it, to promote it in person and online.That can sometimes be difficult. So muc...
2019-10-30
19 min
i want what SHE has
#91 "On the Exhale" Actor, Maria Elena Maurin + Director, Ellen Honig
Today I get to sit down with actor and director of a powerful play, On the Exhale. When a senseless act of violence changes her life forever, a liberal college professor finds herself inexplicably drawn to the very weapon used to perpetrate the crime – and to the irresistible feeling of power that comes from holding life and death in her hands. Peering down the barrel of a uniquely American crisis, she begins to suspect that when it comes to gun violence, we’re all part of the problem.Maria Elena Maurin has been in the theater for 21 year...
2019-10-16
1h 47
Shutterbug Life podcast
We've moved!
Hi there, this is Lyn from the Shutterbug Life podcast, and you must be thinking…this is a blast from the past. Well I’m back to let you know that I’ve launched a new podcast and invite you to join us. It’s called the EOS Photographer podcast and we will cover a lot of the same kinds of topics we did here in Shutterbug Life. The main difference is that all my examples will be focused on Canon gear. As you might know, I spent the last two years working with Canon USA leading their Live Learning workshop pr...
2019-04-25
01 min
EOS Photographer
Finding a photography mentor with Peggy Farren
"Hi, Joe McNally? You don't know me, but I'm Lyn Morton. I'm a big fan of your work, but even more so, I love the way you teach. You see, I'm also a photographer and photo coach. I was wondering if you would be my mentor?"Why would you do that? What's in it for you?!"Good questions...." Hmmm...If you've ever imagined asking someone to be your photography mentor and feared the conversation would end like that, Peggy Farren has some tips for you.Peggy is a portrait and wedding...
2019-04-22
33 min
EOS Photographer
Finding a photography mentor with Peggy Farren
"Hi, Joe McNally? You don't know me, but I'm Lyn Morton. I'm a big fan of your work, but even more so, I love the way you teach. You see, I'm also a photographer and photo coach. I was wondering if you would be my mentor?"Why would you do that? What's in it for you?!"Good questions...." Hmmm...If you've ever imagined asking someone to be your photography mentor and feared the conversation would end like that, Peggy Farren has some tips for you.Peggy is a portrait and wedding...
2019-04-22
33 min
Shutterbug Life podcast
Ask Lyn - When should you use Auto ISO?
When should you use Auto ISO? When Darren asked me this question on our last photo tour, the answer I gave was very different than my standard answer when I started leading photo tours in 2009 - 2010. It's not so much that times have changed but that technology has evolved significantly. Just five or six years ago, most digital cameras topped out at ISO 1600 - ISO 3200. With that narrow range, noise started to be visible at as low as ISO 800 in many cameras. It was downright distracting by ISO 1600. When your camera c...
2015-12-04
13 min
Shutterbug Life podcast
Ask Lyn — Which shooting mode should I choose?
Should you only shoot in manual mode? That's the question Rod sent me this week. I can understand how this issue can be confusing. Many internet photography "gurus" proclaim that you should only shoot in manual mode, and their disciples cling to that advice. Should you? The unsatisfying answer will be ... it depends. I'll tell you what it depends on in this Ask Lyn episode.
2015-07-08
19 min
Shutterbug Life podcast
Ask Lyn - How do I find the right composition?
Today's question comes from Mayhtwel. "I can't decide the right composition. When I focus on an object, I feel confused. How to do I find the right position? That's my big problem. What should I do?" In this episode, I share a checklist to help you find the right composition for you.
2015-06-13
14 min
Shutterbug Life podcast
020 — Finding a photo mentor with Peggy Farren
"Hi, Joe McNally? You don't know me, but I'm Lyn Morton. I'm a big fan of your work, but even more so, I love the way you teach. You see, I'm also a photographer and photo coach. I was wondering if you would be my mentor. "Why would you do that? What's in it for you?! "Good questions...." Hmmm... If you've ever imagined asking someone to be your photography mentor and feared the conversation would end like that, Peggy Farren has some tips for you. Peggy is a portrait and wedding...
2015-05-18
41 min
CRATERY
CRATERY 58: Bozack Morris
Bozack Morris loves music. 90’s R&B? New rap? 70’s funk? Library records? He’s got an opinion. And it’s an informed one. I’ve known Bozack since volunteering at CHRY 105.5 FM back during my university days at York. And even then, he was a music nerd. He’s brought that sensibility to locally successful brands like Grand Groove and Black Rap. But most notably, he’s been a part of the Backroad Radio show (alongside Big Jacks and Royale) since they took over our former Real Frequency slot back in 2001. Today, Backroad is one of the last hip-hop shows s...
2013-10-30
1h 34
MP3
CRATERY 58: Bozack Morris
Bozack Morris loves music. 90’s R&B? New rap? 70’s funk? Library records? He’s got an opinion. And it’s an informed one. I’ve known Bozack since volunteering at CHRY 105.5 FM back during my university days at York. And even then, he was a music nerd. He’s brought that sensibility to locally successful brands like Grand Groove and Black Rap. But most notably, he’s been a part of the Backroad Radio show (alongside Big Jacks and Royale) since they took over our former Real Frequency slot back in 2001. Today, Backroad is one of the last hip-hop shows s...
2013-10-30
00 min