Shows
Beyond The PodcastFrom Compliments to Clients: Fixing the DisconnectYou’re hearing how valuable your podcast is, but your inbox is a ghost town. So what’s happened?In this episode, we’re getting honest about the validation trap - when your content is praised, but not converting. I’m walking you through the three mindset shifts you need to turn those compliments into clients. You’ll learn how to make your episodes more hireable, not just helpful, and how to lead listeners toward your offer without sounding salesy.If you’ve been consistently showing up but not seeing results, this is the shift you’ve...2025-07-3006 minBeyond The PodcastYour Podcast Should Be a Sales Machine — Here’s How to Make It OneIf your podcast content feels more reactive than strategic, this episode is your permission slip to stop winging it. I’m walking you through the exact method we use inside Wavemakers Audio to map out a full year of podcast episodes that actually support your sales, not just fill the silence.You’ll learn how to plan backwards from your offers and make your podcast work for your business rather than against your calendar. No fluff, no faffing, just a super practical approach that’ll save you hours and generate leads on autopilot.Here are th...2025-07-2309 minBeyond The PodcastThe 3-Minute Rule: How to Hook High-Ticket Clients FastIf your podcast intro still sounds like a warm-up act instead of a high-converting lead magnet, this one’s for you. I’m sharing the exact three-minute rule we use inside my agency to hook high-ticket clients before they click out. It’s not about drama, it’s about strategy that speaks straight to your dream listener’s brain.You’ll hear what to say in those critical first minutes, what to skip, and why clarity always wins over charisma. There’s a bit of tough love, a few laughs, and some practical tips you’ll want to apply to your...2025-07-1607 minBeyond The PodcastWhy Your Best Clients Don’t Even Know You Have a PodcastYou’ve got a brilliant podcast, but your best clients don’t even know it exists.In this episode, I’m breaking down three reasons why your podcast isn’t landing with the right people, and exactly how to fix it. We’ll talk about passive vs strategic promotion, what it really means to speak to the buyer-ready version of your audience, and how small tweaks in messaging can lead to big shifts in visibility.If you’re done being the industry’s best-kept secret and want your podcast to bring in leads, clients, and actual convers...2025-07-0907 minBeyond The PodcastStop Trying to Be Viral. Start Being ValuableIn this episode, I’m calling out one of the biggest distractions in podcasting: download numbers.If you’ve been chasing virality instead of value, it’s time for a reset. I’ll walk you through why reach without resonance won’t bring in clients, how to shift your podcast from sounding helpful to actually converting, and what happens when you start creating with your next buyer in mind.This isn’t about playing the algorithm. It’s about building trust, credibility, and cash in your business using your voice. I also share a real client example...2025-07-0207 minBeyond The PodcastYour Podcast Isn’t Broken - Your Strategy IsIf you're publishing your podcast week after week and wondering why it's not bringing in leads, clients, or sales, this episode is going to be a game-changer. I’m breaking down the real reason your podcast isn’t converting - and spoiler alert, it’s not your content, your niche, or your mic. It’s your strategy.I’ll walk you through the four shifts you need to make so your podcast becomes the sales tool it was always meant to be. From creating buyer-led content to repurposing episodes like a pro, I’ll show you exactly how to make yo...2025-06-2507 minBeyond The PodcastYou Don’t Need Big Numbers, You Need the Right ListenersThink your podcast needs thousands of listeners to be successful? Nope. In this episode, I’m breaking down why a small, niche podcast can be more powerful than a broad one. We’ll talk about building trust quickly, creating content that converts, and why your show might already be your strongest marketing tool without you even realising it.You’ll also get a simple three-step strategy to make your podcast work harder for your business, track what actually matters, and make it easier for listeners to become clients.If you're done chasing vanity metrics...2025-06-1807 minBeyond The PodcastHow to Create a Podcast Marketing System That Works (Without Burning Out)Publishing your podcast isn’t the finish line. It’s the starting point.In this episode, I’m walking you through a rinse-and-repeat promotion system that takes your episode from “just posted” to “actually pulling in leads.” You’ll learn a smart, simple three-day rollout that works even if you're short on time, juggling a million tabs, or wondering if anyone actually saw your last reel.We’ll cover exactly what to post, where to post it, and how to make the most of what you’ve already created. Plus, I’ll share the results one podcaster saw from...2025-06-1110 minBeyond The PodcastPodcast Topics That Attract High-Quality Clients (And What To Ditch)If your podcast isn't pulling in clients who are ready to buy, it might not be your content quality, it might just be what you're talking about. In this episode, I’m walking you through five ways to make sure your episodes speak directly to your dream clients. We're talking content that aligns with your offers, speaks to real objections, and actually nudges people to take action.I’ll also show you how to build a go-to topic bank, use client stories without sounding salesy, and how to make sure your podcast works like a proper part of y...2025-06-0408 minBeyond The PodcastHow To Use A Signature Episode That Quietly Sells For YouYou don’t need to be pushy to sell through your podcast. In fact, your most powerful episode might not sound like a sales pitch at all. In this episode, I’m walking you through how to create what I call your signature episode — one that builds trust, positions your offer naturally, and gets the right people taking action. No awkward pitching, just real connection that leads somewhere.I’ll show you how to make it practical, personal, and packed with proof. Plus, I’m sharing six easy ways to make sure this one episode keeps work...2025-05-2808 minBeyond The PodcastSolo or Guest Episodes? What is Best For Your Podcast?Struggling to decide between solo episodes or interviews for your podcast? You’re not the only one, and in this episode, I break down exactly how each format serves your business differently. Whether you're looking to build deeper trust with your audience, attract more clients, or grow your visibility, this will help you figure out which approach to lean into right now.I’ll share what’s working for my clients, what to watch out for with guests, and why giving away the mic too often might be costing you. This is your reminder that your podcast should...2025-05-2107 minBeyond The PodcastHow To Make Your Listeners Say ‘How Are You In My Head?’If you’ve ever had a listener say, “It felt like you were talking right to me,” then you’ve experienced the magic of speaking your dream client’s language. In this episode, I’m breaking down how to create podcast content that connects so deeply with your ideal listener, they can’t help but keep listening (and maybe even buy from you too).You’ll learn how to move past vague, fluffy content and start creating episodes that feel personal, relevant, and actually useful. We’re talking emotional hooks, clearer messaging, better storytelling, and choosing topics based on what your...2025-05-1409 minBeyond The PodcastSmarter Podcasting: How to Make Each Episode Work HarderIf your podcast is feeling more like a chore than a business tool, this episode is your wake-up call!I’m walking you through exactly how to make your show pull its weight so it supports your sales, grows your email list, and actually moves your business forward. We’re talking evergreen episodes that do the selling for you, easy ways to slot podcast content into your nurture and launch plans, and the simple tweaks that’ll turn your podcast into a real asset.No extra time needed. Just smarter moves with what you’ve...2025-05-0909 minBeyond The PodcastStop Waiting to Monetise Your Podcast - Start Now!If you’ve been waiting to grow a huge audience before making money from your podcast, I’ve got news for you. In this episode, I’m sharing exactly why download numbers aren’t the goal - and how you can start turning your podcast into a lead and sales machine, no matter your audience size.I’ll walk you through the strategies I’ve seen work for clients, from intentional content planning to low-lift monetisation and guest selection that actually supports your business goals.Plus, I’m sharing one mindset shift most podcasters miss (yep, even the...2025-05-0810 minBeyond The PodcastWhy Your Podcast Isn’t Driving Sales (And How to Fix It Fast)If your podcast isn't bringing in leads or sales, this episode will help you figure out why. I’m breaking down the three biggest mistakes that stop podcasts from converting, and how to fix them fast. Whether it's speaking to the wrong people, being too vague about what you actually sell, or treating your podcast like a content bin instead of a business tool, I’ve got you covered.You’ll leave this episode with real clarity on what your podcast needs to actually support your sales goals. Expect practical tweaks, a few hard truths, and some seriou...2025-05-0709 minBeyond The PodcastFive Ways to Grow Your Podcast Without Social MediaSick of feeling chained to your phone just to get your podcast noticed? In this episode, I'm sharing five smarter ways to grow your podcast without relying on social media. If the thought of creating another reel fills you with dread, you’re going to love what’s inside.You’ll learn how to get discovered through a search, repurpose your episodes in ways that actually move the needle, grow your email list, and build real community without the scroll. This is all about sustainability, not burnout. Let’s make your podcast work harder so you don’t have to...2025-05-0708 minBeyond The PodcastTrailerYou’ve launched your podcast…But let’s be honest, is it actually growing your business?You’re showing up. You’re recording.But between running your business, serving your clients, and keeping your head above water, the last thing you need is a content treadmill that doesn’t convert.Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and want their podcast to bring in leads, clients, and cash.Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives y...2025-05-0601 min
Dominate Your Niche PodcastEpisode 20 - Podcasting to Build Your Audience with Lynsay GouldIn this insightful episode, we dive deep into the world of podcasting with expert guidance on strategy, content creation, monetization, and leveraging a podcast for business growth. Whether you're just starting or looking to refine your approach, this episode is packed with practical advice to help you create a successful and sustainable podcast.What You'll Learn in This Episode:Why starting with a clear strategy is more important than investing in equipment.How batch recording can streamline your workflow and improve consistency.The pros and cons of solo vs. interview-style podcast formats.Different monetization...2025-02-2837 min
Time to Pivot079: Make Waves With Your MessageLet’s talk about getting your story and expertise heard through audio platforms, creating a great impact around the world.I’m thrilled to announce the partnership between two of my faves, Lynsay Anne Gould of Wavemakers Audio (formerly The Podcast Boutique) and Samantha Joy of Landon Hail Press! These women have helped produce my multi award-winning, international chart-topping podcasts, YouTube channel, bestselling book and audiobook. Now we’d love to help you do the same! Stay tuned as I talk about sharing your message as an author next week. Highligh...2024-09-0924 min
The Business Awards ShowEpisode 100: The Podcast Guru with Lynsay Gould The Podcast Guru with Lynsay Gould is a very special Business Awards Show podcast - because it's our 100th edition! Lynsay set up The Podcast Boutique to help people just like me to start their own podcast. And she got me to do just that in 2021 when I stopped procrastinating and launched the Business Awards Show. We talked about starting my podcast, but also the challenges of and reasons for starting your own podcast. Lynsay has helped create hundreds of podcast over recent years and has great advice for anyone contemplating their own show. ...2024-05-1039 min
Believe in ME with Rhona BartonInternational Women’s Day & MEHello and welcome to Believe in ME with Rhona Barton. This podcast is about all things Myalgic Encephalomyelitis (ME) related!I'm Rhona and I lived with ME for almost 10 years during which time, I was bed-bound and wheelchair-bound, welcome to my Podcast. Hello and welcome to Believe in ME with Rhona Barton. In this week’s episode, I was invited onto the Podcasting for Business podcast with Lynsay Gould. Lynsay is a fellow podcaster, entrepreneur and Founder of the Emmeline podcasting network. We took some time to chat about this year’s Intern...2023-03-1020 min
Brave New Girls - Well Beings, Well PlanetLoud & Proud- getting your voice on the airwaves with The Podcast Boutique founder Lynsay GouldThis week’s guest is Lynsay Gould founder and CEO of The Podcast Boutique, a podcast production company that champions indie podcasters and helps get more women’s voices heard through podcasting. She also started the Podcasting for Business Awards and most recently the podcast network We Are Emmeline.It's been a tough few years for everyone. Typically for her though, she doubled down in her work as podcasting seemed to explode during the first lockdown. She’s realised even more than before how important freedom is in her life and work. From a working class fa...2022-09-2735 min