Shows
The E-Comm ShowMarket Research and Messaging in a Niche Market with Joe & Bella | EP. #164A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research background Jimmy has been able to take Joe & Bella from an idea to a thriving business.In this episode, Jimmy shares the importance of understanding your target audience in a niche market- more importantly, differentiating...
2024-12-1824 minThe E-Comm ShowEverything Buy with Prime Sellers Need to Know with Andrew Maff | EP. #155What exactly is Buy with Prime and why does it matter? On this 155th episode of the E-Comm Show, Andrew Maff dives into Buy with Prime. As a member of the Buy with Prime advisory council, Andrew shares his impartial insights on the advantages and challenges of this feature.At its core, a major appeal of Buy with Prime is its potential to enhance customer trust and loyalty among consumers significantly. This feature allows buyers to use their Prime membership benefits directly on third-party websites, creating a seamless shopping experience that can lead to increased satisfaction and...
2024-10-1627 minThe E-Comm ShowSEO Basics, Google Search Ads, and Hyper-Targeted Terms for Growth | EP. #115In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign...
2023-12-2018 minThe E-Comm ShowThe Best Approach to Running a Business During a Pandemic with GearBunch | Ep. #012In this 12th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Dan Nikas of GearBunch.com. Learn more about how their company managed to survive and flourish during the pandemic.Tune in and enjoy today's episode of The E-Comm Show!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: theecommshow@bluetuskr.c...
2021-12-2243 minThe E-Comm ShowAn Arcade Game Company that Withstood the Test of Time with ICE Games | Ep. #011On this 11th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Josh Krouse of Ice Home Arcade Game, a long-time manufacturer and innovator of our favorite coin-operated amusement games.As the industry-leading manufacturer of sports games for the home, arcade, and office since 1982, ICE has placed itself in a formidable position, creating games that have stood the test of time. Listen to Andrew and Josh as they talk about how to build a brand that lasts, adapting e-commerce to ICE’s business model, pricing strategies, managing online ads and affiliate marketing, pro...
2021-12-1537 minThe E-Comm ShowA Side Hustle That's Worth Seven Figures wtih Coco Moon | Ep. #010On this 10th episode of The E-comm Show, our host and BlueTuskr CEO, Andrew Maff, is with Amber Thibaut of Coco Moon Hawaii. From a side hustle in Oahu, Hawaii to a brand that is now worth seven figures, Amber shares their secrets to growing a million-dollar business. Tune in to Amber and Andrew as they talk about how to put soul into your brand, create an original and authentic brand story, and manage different marketing strategies to better cater to D2C channels. Tune in and enjoy today's episode of The E-Comm Show!
2021-12-0836 minThe E-Comm ShowA Kickstarter Campaign that Revolutionized the Pet Industry with Bow Wow Labs | Ep. #009On this 9th episode of The E-Comm Show, our host and BlueTuskr CEO, Andrew Maff, is with Michael London and Johnna Devereaux of Bow Wow Labs, a doggie innovation hub that aims to not only provide the best innovation in pet care but as well as educate pet parents on how to better take care and protect their furry friends. Listen to Michael and Johnna as they share how a choking incident sparked the idea for the bully stick that started it all, plus some tips and tricks for startup success. Tune in and enjoy...
2021-12-0142 minThe E-Comm ShowWhen Being Competitive in Business Pays Off with The Comfy (as seen on Shark Tank) | Ep. #008On this 8th episode of The E-Comm Show, our host and BlueTuskr CEO, Andrew Maff is with the duo brothers Michael and Brian Speciale of The Comfy, a giant wearable blanket that has been featured on Shark Tank. If you’ve ever been curious about what happens after the Shark Tank appearance and the sales hysteria that comes after, here are the Speciale brothers who are here to share with us what comes after the Shark Tank frenzy, plus some sneak peek of what it feels like to be working with Barbara Corcoran! Tune in to this ep...
2021-11-2436 minThe E-Comm ShowSimple Idea to A Huge Business Success with Rinseroo | Ep. #007On this 7th episode of The E-Comm Show, our host Andrew Maff is with Lisa and Jake Lane of Rinseroo where they talk about how the best ideas (and products!) happen in the shower, plus practical steps to take to make your idea a reality–from ideation to manufacturing, marketing, and distribution. Make sure to check out this episode with the power couple who reinvented rinsing as they share their learnings and experiences of selling on Amazon, organically growing their reach (thanks to influencers!), the importance of proper keyword research, and how to educate consumers with a ne...
2021-11-1736 minThe E-Comm ShowOverseeing The Business and Focusing on Growth Initiatives with People's Choice Beef Jerky Ep. #006On the 6th episode of The E-Comm Show, our host Andrew Maff is with Brian Bianchetti, the fourth-generation owner and operator of People's Choice Beef Jerky–a family business that has been handcrafting artisan beef jerky for 90+ years in the heart of Los Angeles. If you’re curious to know the secrets to sustaining a multi-generational business and preserving the legacy of a family-run business, then tune in as Brian talks about how to successfully differentiate your brand in the market through effective storytelling, seizing opportunities for growth, and how you can add value to your customers beyo...
2021-11-1039 minThe E-Comm ShowLaunching, Managing, and Growing your Brand with Private Label Ep. #005On the 5th episode of The E-Comm Show, our host Andrew Maff is with Mikey Moran, a serial entrepreneur and the founder and CEO of Private Label, a hair extension, and technology company helping entrepreneurs launch and manage their brands. Hop in on this episode with Andrew and Mikey as they discuss managing relationships with clients, suppliers, and manufacturers, community-building, reinvesting cash back into the business, tech stacks, and hitting the 8-figure mark!Tune in and enjoy today's episode of The E-Comm Show!LEAVE SOME FEEDBACK:If you enjoyed...
2021-11-0344 minThe E-Comm ShowWhat It Takes to Own an E-commerce Brand with The Game Steward | Ep. #004On the 4th episode of The E-Comm Show, our host Andrew Maff is with Dan Kaplan of The Game Steward, an e-commerce business investing and selling unique, innovative, and upcoming board games that haven’t hit the mass market yet. Game Steward offers the biggest collection of limited edition board games and Kickstarter games complete with extras and rare expansions providing board game enthusiasts with easy access to a variety of exclusive and hard-to-find items. Check out this interesting conversation with Dan as he talks about how they’re capturing a niche market, creating Google Ads, reaching out...
2021-10-2756 minThe E-Comm ShowThe Secret to a Successful Business Acquisition with Fight Gear Direct | Ep. #003On this 3rd episode of The E-Comm Show, our host Andrew Maff is with Brendan Gillen of Fight Gear Direct. Fight Gear Direct sells all professional-level boxing gear, UFC, MMA, and home gym equipment. Apart from Fight Gear Direct, Brendan is also the founder of The Ecommerce Factory where they help retailers to navigate the e-commerce landscape and employ the right marketing strategies to grow their e-commerce stores. In today’s interview with Brendan, he shares his best tips on finding brands you can acquire, analyzing the e-commerce funnel (brand awareness, customer acquisition, increasing conversions, AOV, and rep...
2021-10-2044 minThe E-Comm ShowScaling Your Business in Amazon's Industrial Space with Tjernlund Products | Ep. #002On this 2nd episode of The E-Comm Show, our host Andrew Maff is with Andrew Tjernlund of Tjernlund Products where he does a deep dive of scaling their business in Amazon’s industrial space. As the largest wholesale vendor in Amazon’s industrial space, Tjernlund Products has over 300,000 products under its belt and is currently at the 8-figure annual income mark. In this interview with Andrew, learn how to break into the industrial segment, decipher which product line to go into next, take an analytical approach to your business, and make the most out of Amazon. T...
2021-10-1342 minThe E-Comm ShowSpreading Happiness Through E-commerce with John's Crazy Socks | Ep. #001Here’s our first episode of The E-Comm Show with Andrew Maff as your host, and for our first guests on the show, we have Mark and John Cronin of John's Crazy Socks. This episode is a heartwarming take on business and e-commerce as Mark and John share their cause and vision for John’s Crazy Socks. Armed with business expertise and the heart of a social enterprise, John’s Crazy Socks shares their moving origin story and how they were able to become one of largest sock manufacturers in the world all while spreading joy and happin...
2021-10-0651 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #85On the 85th episode of Marketing Interruption, Andrew Maff recaps this week's Final BFCM Prep Series and everything that was discussed for sellers to be doing to do final preparations for Black Friday/Cyber Monday. He touches back on tracking, testing, calendars, and what to do when the big weekend is finally here.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question...
2020-11-2007 minThe E-Comm ShowFinal BFCM Prep: What Sellers Should Be Doing During BFCM Showtime | Ep. #84On the 84th episode of Marketing Interruption, Andrew Maff wraps up the Final BFCM Prep Series by touching on what sellers should be doing during the big weekend. While most sellers are refreshing their reports every 5 minutes to see how they're doing, Andrew suggests something a little bit different for sellers to be doing.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing...
2020-11-1905 minThe E-Comm ShowFinal BFCM Prep: Reviewing Your Marketing Calendar | Ep. #83On the 83rd episode of Marketing Interruption, Andrew Maff continues the Final BFCM Prep Series by getting into what sellers should be doing with their different marketing campaigns they'll be running during this time and how to prepare a visual calendar and even a visualization of triggers to better understand what will be happening when to ensure none of your campaigns overlap with each other.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Funnelytics - HubSpot - SEMrushLE...
2020-11-1806 minThe E-Comm ShowFinal BFCM Prep: What To Do With Everything You've Tested | Ep. #82On the 82nd episode of Marketing Interruption, your host Andrew Maff continues the Final BFCM Prep Series by touching on what you should be doing during this time with the results of all of the things you've tested over the year and how to leverage that knowledge best for this year's Black Friday/Cyber Monday.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an...
2020-11-1706 minThe E-Comm ShowFinal BFCM Prep: In-depth Spreadsheets to Create Track Progress | Ep. #81On the 81st episode of Marketing Interruption, Andrew Maff kicks off the Final BFCM Prep Series by diving into how sellers should be tracking their success throughout all of Black Friday/Cyber Monday to make sure they're investing their time into studying results so they can prepare even better for next year.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd...
2020-11-1610 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #80On the 80th episode of Marketing Interruption, Andrew Maff recaps everything discussed during the week from promoting BFCM deals, giving your product an exclusivity feel, as well as trying out meme marketing or creating your own gifs. With BFCM right around the corner, it's all about small minimal adjustments to make it as best as possible!Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an...
2020-11-1308 minThe E-Comm ShowGiving Your Content Some Character by Using GIFs | Ep. #79On the 79th episode of Marketing Interruption, Andrew Maff talks about the different ways you can leverage gifs in your content to bring some character to your brand and increase engagement on social media, emails, blog posts, and more.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Giphy.comLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like An...
2020-11-1206 minThe E-Comm ShowHow E-commerce Sellers Leverage Meme Marketing | Ep. #78On the 78th episode of Marketing Interruption, Andrew Maff dives into the fun, yet the slightly complicated practice of meme marketing and how e-commerce sellers can leverage interest trends to increase brand awareness and sales.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.com
2020-11-1109 minThe E-Comm ShowLeveraging Exclusivity to Increase Sales | Ep. #77On the 77th episode of Marketing Interruption, Andrew Maff goes into detail about the different ways you can give the elusion of exclusivity to increase interest and sales. Whether you create secret groups, offers to certain customers only, or even require applications to purchase a product. There are a ton of ways to build some mystery around your product line to increase word of mouth marketing.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!
2020-11-1009 minThe E-Comm ShowPromoting your BFCM Deals Ahead of Time to Build Awareness | Ep. #76On the 76th episode of Marketing Interruption, Andrew Maff talks about the many things you can do ahead of Black Friday/Cyber Monday to promote the sales you may be having to ensure you're gaining as much traffic to your e-commerce store as possible when it's game time! He dives into typical social media, blog posts, newsletters, etc. but also how you can leverage PR for the big weekend.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate...
2020-11-0910 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #75On the 75th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on YouTube content ideas for e-commerce sellers, when to tone down the email newsletters, social media content ideas, leveraging Twiter, and more. He also dives into some industry news as well as a book recommendation.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew...
2020-11-0606 minThe E-Comm ShowWhy E-commerce Sellers Should Be Leveraging Twitter More | Ep. #74On the 74th episode of Marketing Interruption, your host Andrew Maff talks about why e-commerce sellers should be leveraging Twitter to help them gain more insight on growing trends, joining conversations, customer service, and more. He even dives into how BlueTuskr uses Sprout Social to help them easily keep track of the many conversations that can be going at once.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Sprout SocialLEAVE SOME FEEDBACK:If you enjoyed the show, please be su...
2020-11-0507 minThe E-Comm ShowSocial Media Content Ideas When You Don't Have a Designer | Ep. #73On the 73rd episode of Marketing Interruption, your host Andrew Maff helps come up with some content ideas for social media posting when you may not have a designer, photographer, or videographer available to you. This includes getting UGC from your customers, gif, quotes, jokes, and more.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:CanvaLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
2020-11-0407 minThe E-Comm ShowHow Many Email Newsletters is Too Many? | Ep. #72On the 72nd episode of Marketing Interruption, Andrew Maff discusses how e-commerce sellers can figure out when to slow down email newsletters, whether promotional or informational, especially as the busy holiday season approaches.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.comIf you'd...
2020-11-0307 minThe E-Comm ShowYouTube Content Ideas to Market Your E-commerce Business | Ep. #71On the 71st episode of Marketing Interruption, Andrew Maff discusses several ideas for e-commerce sellers to consider when starting a YouTube channel like behind the scenes videos, how-to videos, influencer interviews, product videos, and more.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.com
2020-11-0207 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #70On the 70th episode of Marketing Interruption, Andrew Maff recaps the week to touch back on shoppable Instagram Reels, marketing specialists, LinkedIn Stories, Google Smart Shopping ads as well as some news going on in the industry.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.com
2020-10-3007 minThe E-Comm ShowDo Google Smart Shopping Ads Work? | Ep. #69On the 69th episode of Marketing Interruption, Andrew Maff discusses his experiences with Google Smart Shopping, when it worked, when it didn't, and how to know if you should be testing it for your e-commerce store.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.com
2020-10-2906 minThe E-Comm ShowShould E-commerce Sellers Be Using LinkedIn Stories | Ep. #68On the 68th episode of Marketing Interruption, Andrew Maff talks about LinkedIn Stories and whether or not e-commerce sellers should care about them. He dives into some B2B strategies that B2C sellers can be used to grow their businesses.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email:
2020-10-2805 minThe E-Comm ShowWhy Marketing Specialist Aren't as Necessary as They Used To Be | Ep. #67On the 67th episode of Marketing Interruption, Andrew Maff talks about how the marketing industry, specifically in e-commerce, has changed over the years and how specialists, although necessary, are not as important as they once were as marketing strategies slowly start to merge into each other.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an...
2020-10-2707 minThe E-Comm ShowWhat Shoppable Instagram Reels and IGTV Means for E-commerce Sellers | Ep. #66On the 66th episode of Marketing Interruption, Andrew Maff talks about how he knows Instagram would create shoppable Reels and how e-commerce sellers should start to leverage them. He also dives into how IGTV is still an area sellers should be tackling as well.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
2020-10-2604 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #65On the 65th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on e-commerce operations like SOPs and project management systems as well as dealing with the challenges of attribution modeling and whether or not sellers should offer free shipping.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Process Street - Asana Top of Mind by John HallLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, ...
2020-10-2307 minThe E-Comm ShowOffering Free Shipping: Fact or Myth? | Ep. #64On the 64th episode of Marketing Interruption, Andrew Maff reviews the age-old myth of offering free shipping and whether it should be done or not. He talks about how if it can be done, it should be, but also how it's not a game-ender if you can't.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in...
2020-10-2206 minThe E-Comm ShowUnderstanding the Wild World of Paid Advertising Attribution | Ep. #63On the 63rd episode of Marketing Interruption, Andrew Maff talks about how attribution modeling has become more and more difficult as more paid advertising channels become available and what to do about it.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.comIf you'd...
2020-10-2109 minThe E-Comm ShowUsing a Project Management System to Manage your E-commerce Team | Ep. #62On the 62nd episode of Marketing Interruption, Andrew Maff talks about leveraging project management systems like Asana to not only benefit the SOPs but to also be able to see your business operating itself all within one platform so you can consistently fine-tune while easily getting updates on projects.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Process Street - AsanaLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, ...
2020-10-2008 minThe E-Comm ShowWhy Your E-commerce Company Needs Standard Operating Procedures | Ep. #61On the 61st episode of Marketing Interruption, Andrew Maff talks about the benefits of e-commerce sellers creating SOPs (Standard Operating Procedures) and how it can help them scale much quicker than they originally thought.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Process Street - AsanaLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in...
2020-10-1908 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #60On the 60th episode of Marketing Interruption, Andrew Maff recaps the week and touches on the TikTok purchase, Apple's possible search engine, leveraging UGC, and how e-commerce sellers can buy other companies to scale their business even faster.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Expert Secrets by Russel Brunson - Privy's BookLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e...
2020-10-1605 minThe E-Comm ShowAcquiring Other E-commerce Companies at Minimal to Zero Cost | Ep. #59On the 59th episode of Marketing Interruption, your host Andrew Maff talks about a topic that sometimes seems too far to reach for some e-commerce sellers, acquiring other businesses. However, he dives into how you could acquire other e-commerce businesses to grow your email list and even your product line by spending very little to zero dollars upfront. It may seem like a foreign concept, but it's doable!Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Roland FraiserLEAVE SOME FEEDBACK:If...
2020-10-1506 minThe E-Comm ShowHow to get more User Generated Content and How to Leverage It | Ep. #58On the 58th of Marketing Interruption, Andrew Maff talks about the benefits of UGC (User Generated Content), how to get more of it, and how to leverage it.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email: marketinginterruption@bluetuskr.comIf you'd like to catch up on past episodes...
2020-10-1406 minThe E-Comm ShowIs Apple Creating a Search Engine? If so, What Does it Mean? | Ep. #57On the 57th episode of Marketing Interruption, your host Andrew Maff talks about the new rumors swirling around about Apple creating its own search engine, what this could mean for all businesses, and of course, e-commerce sellers. He gives his opinion on whether the rumor is true but also what sellers can start to do to prepare in case it is true.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
2020-10-1305 minThe E-Comm ShowWhat E-commerce Sellers can Learn from Walmart Buying into TikTok | Ep. #56On the 56th episode of Marketing Interruption, Andrew Maff discusses the news of Oracle and Walmart buying 20% of TikTok and what that could mean for e-commerce sellers in the future. He also goes over why they did it and how sellers could take a page out of their book.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in...
2020-10-1205 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #55On the very 55th episode of Marketing Interruption, your host Andrew Maff recaps everything from the previous week. He touches back on figuring out how to draw your line on content creation, Google WebP image files, TikTok advertising, and his opinion on ClickFunnels for e-commerce sellers.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an...
2020-10-0905 minThe E-Comm ShowCLICKFUNNELS: Should E-commerce Seller s be Using it? | Ep. #54On the 54th episode of Marketing Interruption, your host Andrew Maff talks about the infamous ClickFunnels. It's been known primarily for businesses selling services, but can e-commerce sellers leverage it? And should they? He discusses his thoughts on selling products on ClickFunnels and whether it's better to create funnels there, or on Shopify.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:ClickFunnelsLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of...
2020-10-0807 minThe E-Comm ShowTikTok Advertising Basics: Is it Good for E-commerce Sellers? | Ep. #53On the 53rd episode of Marketing Interruption, your host Andrew Maff discusses TikTok advertising. Of course, this new platform that has been a hot topic all year has been growing quickly with both consumers and businesses, but how has it affected their advertising? he dives deep into the pros and cons of TikTok advertising and helps you decide if you should give it a try as well.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!
2020-10-0708 minThe E-Comm ShowWhat is Google's WebP Image Format and Should | Ep. #52On the 52nd episode of Marketing Interruption, your host Andrew Maff talks about the growing popularity of Google's WebP image files and if it's a good idea to hop on this trend. Google is making more and more steps to speed up your website and WebP images is one of them. Andrew gets into if you should convert your files and how to do it.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and...
2020-10-0604 minThe E-Comm ShowHow Much Content is Too Much Content? | Ep. #51On the 51st episode of Marketing Interruption, your host Andrew Maff takes a different stance than usual. Instead of the typical approach of how to create a ton of content, he talks about where you need to draw the line. Not everyone can be everywhere at once and not everyone should be. He reviews where you should decipher that a line needs to be drawn on content creation.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and...
2020-10-0506 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #50On the very 50th episode of Marketing Interruption, your host Andrew Maff recaps everything from the prior week and touches on everything Amazon that was discussed. Amazon Live, the Amazon tech stack and the assumption of what is going to happen with Prime Day being in Q4 all gets reviewed.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover...
2020-10-0206 minThe E-Comm ShowAmazon Prime Day: How the New Date will Effect Q4 Results | Ep. #49On the 49th episode of Marketing Interruption, your host Andrew Maff reviews how this crazy year has caused Prime Day to get pushed into October and what that means by having Prime Day in Q4 and how the average consumer may respond. He reviews this as well as what it is you can do as a seller to handle these unprecedented sales during Q4.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of...
2020-10-0106 minThe E-Comm Show6 Product Research Tools for Amazon Sellers | Ep. #48On the 48th episode of Marketing Interruption, your host Andrew Maff jumps back into his Amazon tech stack and talks about the 6 product research tools every Amazon seller should try before committing to one. He discusses Helium 10, SellerApp, AMZScout, Jungle Scout, IO Scout, and Unicorn Smasher.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Helium 10 - SellerApp - AMZScout - Jungle Scout - IO Scout - Unicorn SmasherLEAVE SOME FEEDBACK:If you enjoyed the show, please be su...
2020-09-3005 minThe E-Comm Show12 Chrome Extensions for Amazon Sellers | Ep. #47On the 47th episode of Marketing Interruption, your host Andrew Maff talks about the 12 top Google Chrome Extensions that every Amazon seller should have on hand. He touches on Keepa, The Camelizer, FBA Calculator, AMZBase, Jungle Scout, Amazon FBA Keyword Tool, Amazeowl, Helium 10, AMZScout Pro, META SEO Inspector, MozBar, and Extensity. Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Keepa - The Camelizer - FBA Calculator - AMZBase - Jungle Scout - Amazon FBA Keyword Tool - Amazeowl - Helium 10 - AMZScout Pro - META SEO Ins...
2020-09-2908 minThe E-Comm ShowShould Amazon Sellers Be Spending Their Time Doing Amazon Live? | Ep. #46On the 46th episode of Marketing Interruption, your host Andrew Maff discusses Amazon Live and how some sellers have leveraged it to bring in new sales. However, he also dives into how it's not great for everyone and needs to be approached either at full speed or not at all. He even touches on how, if you are going to give Amazon Live a try, a few software to try to make your videos look their best.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed...
2020-09-2807 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #45On the 45th episode of Marketing Interruption, your host Andrew Maff recaps everything that was discussed earlier in the week. He jumps back into driving traffic to Amazon, creating an omnichannel experience for your customers, preparing for BFCM, and how to increase your Facebook followers. Per usual, he touches on news and answers some user's questions as well.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an...
2020-09-2504 minThe E-Comm ShowThe Sneaky Way to Increase your Followers on Facebook Without Paying for Them | Ep. #44On the 44th episode of Marketing Interruption, your host Andrew Maff talks about the easiest way to grow your Facebook followers without directly paying for followers. He discusses how you can create an ad to do one thing, but also have it benefit your follower growth.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in...
2020-09-2404 minThe E-Comm ShowPrepare Your Campaigns for BFCM (Black Friday / Cyber Monday) | Ep. #43On the 43rd episode of Marketing Interruption, your host Andrew Maff talks about how e-commerce sellers should be preparing for Black Friday/Cyber Monday. He dives into strategy testing, calendars, social media, email marketing, early announcements and much more.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?Email:...
2020-09-2310 minThe E-Comm ShowCreating an Omnichannel Experience Across Different Sales Channels | Ep. #42On the 42nd episode of Marketing Interruption, your host Andrew Maff talks about how e-commerce brands can and should create an omnichannel experience for their customers to keep as much brand awareness as possible while allowing the customer to be more comfortable with their purchase.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an...
2020-09-2206 minThe E-Comm ShowShould E-Commerce Sellers Drive Traffic to their Amazon Storefront? | Ep. #41On the 41st episode of Marketing Interruption, your host Andrew Maff talks about the controversial practice of driving traffic from off Amazon to Amazon, and if you are going to do it, the correct ways to do it. He talks about the pros and cons of why some sellers choose to vs. why some may not want to but also the ideas behind testing it.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...
2020-09-2106 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #40On the 40th episode of Marketing Interruption, your host Andrew Maff recaps everything discussed from the prior week. He dives back into the many different Facebook advertising audiences to test, the daily newsletters everyone should subscribe to, Pinterest advertising, and the many different types of pop-ups and when to trigger them on e-commerce websites. Along with all of that he touches on some news as well as answering some listener's questions.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate...
2020-09-1805 minThe E-Comm Show6 Pop-ups to Set Up on your E-commerce Website | Ep. #39On the 39th episode of Marketing Interruption, your host Andrew Maff talks about the many different pop-ups e-commerce sellers should have set up on their stores, how to leverage them correctly, and how to take advantage of segmenting audiences. Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:PrivyLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd lik...
2020-09-1705 minThe E-Comm ShowWhy E-commerce Sellers Should be Leveraging Pinterest Advertising | Ep. #38On the 38th episode of Marketing Interruption, your host Andrew Maff dives into the benefits of Pinterest advertising and how it's helping sellers scale faster than ever before if they leverage the platform correctly. He talks about Pinterest growth as a company and how e-commerce sellers should consider testing their ad platform soon before it becomes as saturated as Facebook.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
2020-09-1604 minThe E-Comm Show6 Free Daily Newsletters to Subscribe to Improve your Business | Ep. #37On the 37th episode of Marketing Interruption, your host Andrew Maff discusses the 6 newsletters all entrepreneurs should sign up for to start their day with some great insights. All the newsletters mentioned are free and almost all are sent out daily.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Morning Brew - Marketing Brew - theCLIKK - Daily Carnage - TheSkimm - The HustleLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and re...
2020-09-1505 minThe E-Comm ShowFacebook Advertising Audiences E-commerce Sellers Should be Testing | Ep. #36On the 36th episode of Marketing Interruption, your host Andrew Maff lists off the many Facebook Ad audience e-commerce sellers should be testing. Everything from Video Viewer lookalikes to lookalikes of visitors, purchasers, email lists, etc. not to mention the different population percentages to test!Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
2020-09-1407 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #35On the 35th episode of Marketing Interruption, your host Andrew Maff recaps everything that was discussed from the prior week. He touches back in on the importance of Google Reviews, the perfect Instagram process, B2B strategies for B2C sellers can use, as well as hiring and vetting freelancers and contractors. With all of that, he also touches on some news and answers some listeners' questions.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and...
2020-09-1104 minThe E-Comm ShowHiring and Vetting E-commerce Freelancers to Scale Quicker | Ep. #34On the 34th episode of Marketing Interruption, your host Andrew Maff talks about when you should hire a freelancer for your e-commerce business, how to find them, how to vet them, and most importantly, how to scale them. After listening to this episode you'll have a better insight on how to cost consciously scale your business using contractors.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:UpWork - Fiverr - FreeUp - Hubstaff - Credo - Design PickleLEAVE SOME FEEDBACK:...
2020-09-1007 minThe E-Comm Show8 B2B Strategies that B2C E-commerce Sellers Can Leverage | Ep. #33On the 33rd episode of Marketing Interruption, your host Andrew Maff talks about the many different B2B strategies B2C e-commerce sellers can also use. He dives into webinars, live events, podcasts, partnerships, and a lot more. After listening to this you'll leave with a ton of new marketing strategies to try for your e-commerce business.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have...
2020-09-0908 minThe E-Comm ShowThe Perfect Instagram Process for E-commerce Sellers | Ep. #32On the 32nd episode of Marketing Interruption, your host Andrew Maff dives into the Instagram process he uses for e-commerce sellers on a daily basis. He talks about the process for research, branding, posting, optimizing and of course, outreach. With this information you should be able to turn your Instagram into a sales machine!Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:LinkTree - Flick - Sprout SocialLEAVE SOME FEEDBACK:If you enjoyed the show, pl...
2020-09-0807 minThe E-Comm ShowThe Importance of Google Reviews and How to Collect More | Ep. #31On the 31st episode of Marketing Interruption, your host Andrew Maff goes into detail about the benefits of Google Reviews for any and all businesses and how they can help you scale faster than you may have thought. He discusses the SEO benefits, the UX benefits and even ways that you can increase your review generation to grow quicker.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:YotPoLEAVE SOME FEEDBACK:If you enjoyed the show, please be...
2020-09-0705 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #30On the 30th episode of Marketing Interruption, your host Andrew Maff recaps the week's prior episodes including the truth behind page speed optimization, website UX testing, the embarrassing email mistake he once made, the free newsletters entrepreneurs and markets should subscribe to, and more. He also dives into some marketing news and answers some listener's questions.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!Have...
2020-09-0408 minThe E-Comm ShowThe Free Newsletters Every Business Owner and Marketer Should Subscribe To | Ep. #29On the 29th episode of Marketing Interruption, your host Andrew Maff discusses the free marketing and business newsletters he subscribes to such as Morning Brew and Marketing Brew, theCLIKK, Daily Carnage, and theSkimm. He touches on what each of them features, how often they're sent out and more.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Marketing Brew - Morning Brew - theCLIKK - theSkimm - Daily CarnageLEAVE SOME FEEDBACK:If you enjoyed the show, please be su...
2020-09-0306 minThe E-Comm ShowThe Email Mistake I Made that Turned Into a Big Success | Ep. #28On the 28th episode of Marketing Interruption, your host Andrew Maff talks about an embarrassing moment when he sent out an email with several typos and yet turned out to be one of the most successful emails he had at the time. He also talks about what he did to rebound from the mistake to leverage the new traffic they were seeing and how you can make a mistake more human and turn it into success.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:...
2020-09-0208 minThe E-Comm ShowThe Foolproof Website UX Test that's Free and Easy | Ep. #27On the 27th episode of Marketing Interruption, your host Andrew Maff goes discusses the easiest way to test a brand new website before its launch. He dives into how everyone has the tools to do this completely for free by using friends and family members. He explains how you can utilize the people you know to help you out and how you can get them to help you audit any new websites you may have created.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:...
2020-09-0106 minThe E-Comm ShowThe Truth Behind Page Speed Optimization | Ep. #26On the 26th episode of Marketing Interruption, your host Andrew Maff talks about the benefits of reducing page speed on your website, why it's necessary, and the many ways to reduce the speed. He touches on, enabling compression, minifying CSS, reducing redirects, removing render-blocking javascript, leveraging browser caching, optimizing images, and much more. He also gets into how to track your page speed and how to continue to test it.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:GTmetrix...
2020-08-3109 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #25On the 25th episode of Marketing Interruption, your host Andrew Maff recaps the previous week's episodes and touches back on retargeting ads, inexpensive advertising platforms, newsletter best practices, automated emails, and more. He also dives into some marketing news and answers some listeners' questions.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Google Merchant CenterLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
2020-08-2808 minThe E-Comm ShowA Full List of Automated Emails All Business Should Have | Ep. #24On the 24th episode of Marketing Interruption, your host Andrew Maff lists off all of the automated emails every industry should have at a minimum and what they should do. This includes Welcome Series, New and Repeat Customer, Best Customer, Browser Abandonment, Abandoned Cart, e-commerce transactional emails, and much more.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:KlaviyoLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, ...
2020-08-2708 minThe E-Comm ShowNewsletter Do's and Don'ts | Ep. #23On the 23rd episode of Marketing Interruption, your host Andrew Maff talks about the things you should and shouldn't consider when creating a newsletter. He lists his DOs of personalization, A/B testing, segmentation, visualization, giving it character, and providing value. He also touches on his DON'Ts of don't be boring, blasting out blog posts, length of time between sends, grammatical errors, and more.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:MailChimpLEAVE SOME FEEDBACK:If you en...
2020-08-2609 minThe E-Comm ShowAdvertising Platforms that are Dirt Cheap no one Thinks to Try | Ep. #22On the 22nd episode of Marketing Interruption, your host Andrew Maff talks about the advertising platforms everyone should be taking advantage of because they are incredibly cheap in comparison to Google or Facebook Ads. He discusses the benefits of running ads on Pinterest, Quora, Reddit, Snapchat, and of course, TikTok. He also gives some insight into how he tracks the metrics for all of these platforms to make it easy to understand what's working vs. what isn't.]une in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Supermetrics...
2020-08-2506 minThe E-Comm ShowThe Easiest Re-targeting Ads to Set Up and Let Sit | Ep. #21On the 21st episode of Marketing Interruption, your host Andrew Maff talks about the benefits of setting up retargeting ads at a minimum on multiple different platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and across Google real estate. He dives into how to structure the ads and the types of retargeting ads you could set up to stay top of mind in front of your warmest audience.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:AdRollLEAVE SOME FE...
2020-08-2407 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, And News | Ep. #20On the 20th episode of Marketing Interruption, your host Andrew Maff recaps the prior week's episodes and touches back on the importance of Google Reviews, the SEO guidelines he follows, using Google Search Ads to attract more leads and shoppers as well as the "hyper-targeted search query" Google Shopping agencies brag about. This, marketing news, and more are discussed in today's episode.Tune in and enjoy today's interruption!LEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
2020-08-2107 minThe E-Comm ShowThe Hyper Targeted Search Term Approach for Google Shopping Every Agency Brags About | Ep. #19On the 19th episode of Marketing Interruption, your host Andrew Maff discusses the keyword targeting strategy that all paid advertising agencies for e-commerce sellers brag about and gets into its simplicity. He discusses the campaigns you should create and how they negate keywords while leveraging different priority campaigns to have more control over bidding on specific keywords. He also touches on the importance of optimizing Google Merchant Center.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Google Merchant CenterLEAVE SO...
2020-08-2006 minThe E-Comm ShowUsing Google Search Ads to Drive More Leads and Shoppers | Ep. #18On the 18th episode of Marketing Interruption, your host Andrew Maff dives into Google Search Ads and how they can be leveraged for any type of business to drive more leads or more shoppers. He goes into detail about whether or not to use branded search terms, how often you should be testing, campaign and ad group structure, ad types, bidding, and even touches on the landing pages the search ads are pointing to.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Ubersuggest...
2020-08-1907 minThe E-Comm ShowThe Basic SEO Guidelines that Guarantee Growth | Ep. #17On the 17th episode of Marketing Interruption, your host Andrew Maff talks about the SEO guidelines he often follows when creating new pieces of content. He discusses his minimum of 1,200 words,2+ H2 tags, 3+ H3 tags, 4+ inbound links to articles, 2+ inbound links to services or products, 5+ outbound links, how to structure keywords, and much more.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:MozLEAVE SOME FEEDBACK:If you enjoyed the show, please be sure to rate and review!...
2020-08-1806 minThe E-Comm ShowWhat The Release of Instagram Reels Means for E-commerce Sellers | Ep. #16On the 16th episode of Marketing Interruption, your host Andrew Maff goes into detail about how the release of Instagram Reels is going to affect the e-commerce market. He goes into detail about the movement of TikTokers over to Reels, what happens once Instagram turns on their e-commerce connection, and how sellers can start leveraging influencers now.Tune in and enjoy today's interruption!Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:InstagramTiktokLEAVE SOME FEEDBACK:If...
2020-08-1706 minThe E-Comm ShowMarketing Interruption Weekly Recap, Questions, and News | Ep. #15On the 15th episode of Marketing Interruption, your host Andrew Maff talks about the episodes from the prior week. Listen in as he recaps marketing automation and how to also leverage it for helping a sales team with automated tasks and sequences. He also recaps why you should still market to customers after a sale and even the KPIs that he loves and hates.Tune in and enjoy today's interruption!MENTIONED IN TODAY’S EPISODE:Tags for YouTubeLEAVE SOME FEEDBACK:If...
2020-08-1407 minThe E-Comm ShowThe KPIs You Should Spend your Time On, and the Ones You Shouldn't | Ep. #14On the 14th episode of Marketing Interruption, your host Andrew Maff talks about the KPIs you should and shouldn't be paying attention to. He discusses the KPIs he believes you should be following; email list size, conversion rate, lifetime value, and clickthrough rate, as well as the KPIs he believes you shouldn't care about such as impressions/reach, social media followers, gross revenue, CPM, and traffic from social media. This episode may make you smile and it may upset you, but it's a good one!Tune in and enjoy today's interruption!LEAVE...
2020-08-1310 minThe E-Comm ShowWhy Marketing Doesn't End After the Sale | Ep. #13On the 13th episode of Marketing Interruption, your host Andrew Maff goes into detail about the theory of continuing marketing after a sale. He talks about even continuing paid advertising after a sale and leveraging a new customer to not only make them feel better about their recent purchase but also to try to bring them all into a community. Listen in as he goes over the many wast to post-conversion market customers and even clients to keep them happy and continue to make money from them.Tune in and enjoy today's interruption!
2020-08-1208 min