Shows
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | w S. Schluckebier (EX-VP Brand Mgmt. T-Mobile, Founder mermaid & broccoli)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION…on point with Susanne Schluckebier (Former VP Brand Management T-Mobile & Unitymedia, Founder mermaid & broccoli)Talking about new technologies disrupting the telco industry. From personalized offers to new areas of growth. From the brand relaunch of Unitymedia to the Uncarrier strategy of T-Mobile. From the development of high-functioning brand ambassador/fascilitator teams to charismatic leadership and the important role of a strong brand guiding along the way. Welcome to be inspired by my new MARKENFELD | NADINE HOHLFELD Podcast Series on BRAND STRATEGY IN TIMES O...
2025-03-2935 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH NADINE HOHLFELD (FOUNDER, OWNER & BRAND CONSULTANT MARKENFELD)MARKENFELD PODCAST | ON STRONG BRAND CODES Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption.With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They are able to experiment with their brand expressions depending on the respective customer needs and industry requirements and co-create with a variety of partners fusing new formats, products and services...
2025-02-0907 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH NADINE HOHLFELD (FOUNDER, MANAGING OWNER & BRAND CONSULTANT)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION ON POINT... with Nadine Hohlfeld (Founder, Managing Owner & Consultant MARKENFELD | NADINE HOHLFELD)
FROM PEOPLE FIRST TO HUMAN-CENTERED (TRANSFORMATION)
In times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry boundaries are blurring for companies to enter new growth areas, form new strategic partnerships and ways of working, organizations must reinvent themselves putting their most valuable assets in the center of this massive transformation process: human beings.
Nadine H...
2025-01-1209 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH ALEX BELLESIA (CEO of Spatial Port)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Alex Bellesia (CEO of Spatial Port)🎤 Talking Technology & 3D Commerce:How has technology transformed the game in the world of 3D e-commerce and metaverse?🎤 Talking Challenges & E-Commerce:How can brands take their e-commerce to the next level?🎤 Talking E-Commerce & Eco-Systems?How can Spatial Port be integrated in an existing brand ecosystem allowing for an even more mesmerizing experience?🎤 Talking E-Commerce & Seamlessness:H...
2024-12-1931 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH Guido Thiemann (CEO und Co-Founder Pushfire Media GmbH)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Guido Thiemann (CEO und Co-Founder Pushfire Media GmbH)
🎤 Talking Gen Z:
Die Gen Z liegt zwischen den Millenials und der Generation Alpha. Was zeichnet diese Generation genau aus? Was sind Ihre Hauptmotivationen? Was macht Sie besonders?
🎤 Talking Gen Z Catch Words:
From Cultural Fandom, Influencerfire, Murals to Ambient Stunts: Was verbirgt sich hinter diesem „Pushfire“ an Gen Z Catch Words?
🎤 Talking Contextual Targeting:
Von Nano bis Mega: Wie sollten Unternehmen diesbezüglich am Besten vorgehen? Welche...
2024-11-2633 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH BARRIE WILKINSON (Founder & CEO of Carbon Benchmark Ltd.)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Barrie Wilkinson (Founder & CEO of Carbon Benchmark Limited)🎤 Talking Carbon Accounting:I understand that carbon accounting transparency and benchmarking is important to address social responsibility concerns and to meet legal requirements, for the public rankings of companies, for financial due dilligence, for potential cost savings and it helps investors to better understand the climate risks of companies they invest in. Can you please unravel the complexities of Scope 3 emissions to give us an overview over framework of...
2024-09-2137 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH MATHIS BOGENS (HEAD INTERNAL COMMUNICATIONS BOLT)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Mathis Bogens, Head of Internal Communications and Employer Branding at Bolt.
🎤 Talking Vision:
Bolt is all about building cities for people. How can a mobility app become the Elon Musk of urbanism?
🎤 Talking Business Model:
One app, many ways to move. How many verticals and what ways of mobility do you offer?
🎤 Talking Strategy:
You are the all-in-one mobility app. What is your all-in-one strategy offering the best internal communication and employee experiences? How do you drive employee engagement?
🎤 Talking Future:
How will the future of mobility and cities l...
2024-05-1730 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Christian Wiegand, Head of User Development NIO Deutschland.
🎤 Talking Blue Sky Coming:
Nio not only empowers the electric vehicle revolution, the company also empowers a joyful lifestyle for all. What are the "drives" behind Nio's unique business model and philosophy?
🎤 Talking User Development:
With an increased transparency and ongoing democratization of content creation, customers are more and more taking over changing from the co-pilot to the driver's seat. To which extend are brands nowadays still able to "develop" users?
🎤 Talking Tech Competition:
Tech companies are allies and competito...
2024-05-0232 min
MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT WITH MATTHIAS WACHTER (MD NEWSPACE)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Matthias Johannes Wachter, Managing Director at NewSpace Initiative. Follow-up on Spotify, Amazon, Apple, Google, Youtube, Threads, Whatsapp, Insta, Podimos & Co. Enjoy! Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD
#markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
2024-03-2633 minMARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTIONMARKENFELD PODCAST | ON POINT with Nadine HohlfeldWelcome to my New Podcast Series on bits & pieces, thoughts, ideas & insights around the topics of brand, strategy, experience, design & transformation. Enjoy!
2024-02-1005 min