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AI News DailyOpenAI Expands to Singapore, MediaTek Launches Dimensity 9400, Automotive AI Market Surges, Meta Launches Movie Gen AI, and more...(0:10): OpenAI Expands to Singapore and France, Investing $1 Million in Southeast Asian AI Development(2:14): MediaTek Unveils Dimensity 9400: AI-Powered Chip with NVIDIA GPU Targets High-End Smartphones and Laptops(4:31): Global Automotive AI Market Surges: $13B by 2034 with Europe, Asia, and North America Leading Innovations(6:53): Meta Unveils 'Movie Gen' AI for Transformative Video Ads, Promises Revolution in Digital Marketing(8:53): Google's Gemini AI: Multilingual Chatbot with Multimodal Magic, Gemini Button Coming SoonTo subscribe visit https://www.brief.news.For more updates in your inbox each morning visit www.brief.news.
Image...2024-10-0911 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlowIn this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC's Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.
Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and improve customer experience.
Watch the video version of this interview here: https://youtu.be/2dQ4iv1vYXA
#AI #automation #omnichannel
...2024-06-2516 min
MARKETECH APAC PodcastHow Teads drives continuous evolution in the digital advertising space | What's NEXT 2024 InterviewsExploring the Future of Digital Advertising with AI | Insights from Teads' Marc Zander
Join us as we dive into the world of digital transformation and the innovative technologies shaping the new era of contextual advertising! In this episode of What's NEXT Interview Series, we explore emerging trends in the advertising landscape and how Teads is at the forefront of leveraging cutting-edge AI to maximise marketing effectiveness.
You can also listen watch this episode on YouTube: https://youtu.be/H5mHki9DgFw
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Send in a voice message: https...2024-05-2711 min
MARKETECH APAC PodcastWhat's NEXT for Access and in the retail industry? | What's NEXT 2024 InterviewsIn the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry.
Experience firsthand as Livia articulates her strategies for driving significant growth across the diverse brands encompassed within the Access portfolio.
Read more about Livia’s leadership journey: https://marketech-apac.com/empoweredwomen2023-livia-wang-on-challenging-the-status-quo-of-business-management-models-through-access-brand-co-s-rapid-corporate-and-brand-strategy/
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2024-02-2013 min
MARKETECH APAC PodcastPatricia Freijo | Empowered Women in Tech | Empowered Women Series 2023In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity.
Watch this interview where Patricia shared about the quick guide in the tech industry, such as challenges of being a female leader, innovative and creative solutions in her company, TrafficGuard, and her advice on pursuing leadership roles.
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Send in a voice message: https://podcasters.spotify.com/pod/sh...2023-12-2006 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Konrad Felman, CEO of QuantcastIn another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast, joined us for a discussion on AI in Marketing.
In the interview, Konrad shared his knowledge about the importance of advertising and marketing trends in APAC, exploring AI in advertising, real benefits we’ve seen in the region, and key considerations that marketers have in mind on implementing AI in their marketing strategies.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2023-12-2017 min
MARKETECH APAC PodcastSimone Tam | Empowered Women in Agency | Empowered Women Series 2023In another episode of the ‘Empowered Women Series 2023’, Simone Tam, group and creative CEO at Dentsu Hong Kong, shares her journey and contributions to the advertising industry.
Watch this interview where Simone talks about her insights into the evolution of advertising trends, the importance of authenticity, and women in leadership roles within diverse team cultures.
Read more about Simone's inspiring journey here: https://marketech-apac.com/empoweredw...
#WomenInAgency #Innovation #WomenLeaders
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2023-10-0609 min
MARKETECH APAC PodcastSybil Ng | Empowered Women in Tech | Empowered Women Series 2023Part of the ‘Empowered Women Series 2023’, this episode with Sybil Ng, account director at Quantcast, reflects on her award and the challenges of leadership in the industry, emphasising trust, collaboration, and empowering team members. She discusses women's representation, advocating for barrier-free environments, and internal initiatives.
Listen to this interview where Sybil shares her vision of gender-neutral leadership, fostering innovation and knowledge exchange in the tech industry.
Read more about Sybil's journey here: https://marketech-apac.com/empoweredw...
#WomenInTech #Innovation #WomenLeaders
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2023-09-2607 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interview Series | What's NEXT in retail media advertising according to Carousell Media Group?In this episode of the What's NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks.
What is the role of retail media in the marketing industry today? And what does the future hold for Carousell Media Group and retail media?
Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-how-carousell-media-group-drives-continuous-evolution-in-the-retail-media-space/
#WhatsNEXT2023 #marketing #retailmedia #advertising
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Send i...2023-04-0312 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interviews | What's NEXT in Digital Transformation according to HKJC?In our third episode of What's NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club's head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey.
How does HKJC effectively serve its multi-generation customers through digital innovations? And what principles work for HKJC that make them successful in digital experience initiatives?
#WhatsNEXT2023 #digitalsolutions #digitalexperience
#marketing
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Send in a voice...2023-03-2704 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interviews | What's NEXT in Digital Transformation according to Zuellig Pharma?In our next instalment of the What's NEXT 2023 Interview Series, we have tapped healthcare services provider Zuellig Pharma to explore further its most meaningful digital transformation journey amidst the pandemic. Zuellig Pharma's head of product & engineering, digital & data solutions, Preetham Nadig, talked about the company's B2B operations, the expectations of consumers, the benefits of digital transformation, and what's NEXT for Zuellig Pharma.
Read more about the interview here - https://marketech-apac.com/whats-next-interview-zuellig-pharmas-preetham-nadig-discusses-elevating-digital-experience/
#WhatsNEXT2023 #digitalexperience #B2B
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Send in a voice message: https://podcasters.spotify.com/po...2023-03-0604 min
MARKETECH APAC PodcastWhat's NEXT 2023 Interview | What's NEXT in influencer marketing according to Adobe and Vamp?As part of our What's NEXT 2023 interview series, we have invited influencer marketing creator platform, Vamp and computer software giant Adobe to discuss how marketing leaders see the platform of influencer marketing evolving as we enter a year that will undoubtedly bring new challenges and opportunities for marketers.
Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-giving-creative-freedom-to-influencers-could-actually-surprise-marketers/
#WhatsNEXT2023 #influencermarketing #marketing
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-12-0718 min
MARKETECH APAC PodcastTop Story | Jeffrey Lim, Founder & Managing Director of 8traordinaryAt a time when travel is regaining momentum post-pandemic, Shangri-La, the global hospitality brand, reintroduces its loyalty programme with fresh new branding and novel lifestyle offerings.
To bring the story of the new Shangri-La Circle to consumers' radar, the group enlisted its creative partner, digital agency 8traordinary, to craft a digital campaign that would bring the brand's social platforms into a full circle.
As our Top Story for the month of July, we invited Jeffrey Lim, 8traordinary's founder, and managing director, to share with us how they built the campaign from the ground up.
#digitalmarketing...2022-08-0314 min
MARKETECH APAC PodcastTop Story | Shiela Paul, Chief Marketing Officer of Home Credit PhilippinesOur top story for the month is Home Credit Philippines, the consumer finance company that recently launched a targeted on-air radio program for financial literacy.
Sheila Paul, the CMO of the company, sat down with us for an interview to share with us the rationale and the objective of the 'Payo Para sa Life' radio program.
The marketing leader also talked about the current financial industry in the market as well as the broader state of financial literacy amongst Filipinos.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-06-3014 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Alberto Canteli, CEO & Chairman of Havas GroupFor the newest episode of MARKETECH Expert Up Close, we sat down with Alberto Canteli, the Chairman and CEO of Havas Group for Nordics, CEE & Middle East, Southeast Asia, Korea & Japan.
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-06-2317 min
MARKETECH APAC PodcastTop Story | Chiew Shan Lim, Regional CEO of airasia rideOur Top Story for the month is the upcoming expansion of AirAsia's e-hailing, airasia ride, to the markets of Indonesia, Thailand, and Philippines.
We sat down with its Regional CEO Chiew Shan Lim, who shared with us why airasia ride is not your usual e-hailing service. Know more about how the platform aims to do it differently through its unique experiences not just for consumers but for drivers as well.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-05-2611 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Steve Tzikakis, Global CEO of Sitecore globalIn this episode, we feature the global CEO of Sitecore, Steve Tzikakis.
In our conversation with Steve, he has shared his journey, industry insights and even their developments in Web 3.0 or the metaverse.
Listen to the full podcast episode of Steve to learn more about how Sitecore creates better digital experiences for their customers.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-05-1620 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Manisha Seewal | Empowered Women SeriesIn this episode, we feature Manisha Seewal, General Marketing Officer at Gumtree, Australia.
This episode will unleash the journey and expertise of Manisha from being that adventure junkie to an empowered leader in the automotive marketing industry.
By continuously influencing and encouraging women to take up a new challenge once in a while, Manisha has definitely set the record straight, that she is an empowered woman of her own.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-3017 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Melissa Sandhu | Empowered Women SeriesIn this episode, we feature Melissa Sandhu, Deputy General Manager, Marketing Communication at Desaru Coast.
We will dive into the journey and industry insights of Melissa, from the young girl who used to discover the importance of personal messaging, to the marketing leader she is now.
By leveraging on technology, focusing on value creation, and emphasizing customer-centricity, Melissa has definitely proved, that she is an empowered woman of her own.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-3017 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Angeli Beltran | Empowered Women SeriesIn this episode, we feature Angeli Beltran, Director of Interactive Commerce ASEAN & Global CARE Center for Excellence at Reckitt.
This episode will uncover the journey and marketing insights of Angeli and her initiative as a sponsor of the Asia chapter of SPARK, where women are encouraged to learn from the success of other women.
Supporting an initiative that creates opportunities for other women, Angeli is indeed an empowered woman of her own.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-3027 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | The Women Leaders of Society Pass | Empowered Women SeriesIn this episode, we feature Pamela Aw-Young, Chief Operating Officer, and Arbie Pagdanganan, Philippines Country Manager/VP of Product in Society Pass.
Joined by the women leaders of SoPa, we will get to know more about the next generation of e-commerce platforms and loyalty programs.
Breaking biases and moving forward with next-generation innovations in the marketing industry, Pamela and Arbie definitely proved themselves, empowered women of their own.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-3014 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Charlotte Ward | Empowered Women SeriesIn this episode, we feature Charlotte Ward, Founder and Director of Agnes Media.
This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency.
Soaring to new heights and continuously overcoming new challenges in the industry, Charlotte definitely proves herself, an empowered woman of her own.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-2822 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Raushida Vasaiwala | Empowered Women SeriesIn this episode, we feature Raushida Vasaiwala, General Manager of APAC at Celtra.
This episode will uncover the journey and industry insights of Raushida, from starting off as a graphic designer, to becoming a marketing leader for Celtra, a creative automation and software solutions company. Raushida also shares a picture of her childhood and teenage years growing up in an extremely conservative Muslim environment.
Breaking biases and gender stereotypes in the industry, Raushida has definitely proved herself, an empowered woman of her own.
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Send in a voice message: https://podcasters.spotify.com/pod...2022-03-2829 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Ace Gapuz | Empowered Women SeriesIn this episode, we feature Ace Gapuz, Chief Executive Officer of Blogapalooza Inc., an influencer marketing company in the Philippines.
This episode will uncover the journey and industry insights of Ace, from a start-up company to becoming one of the leading influencer marketing agencies in the Philippines. Aside from being a CEO, Ace Gapuz also shared with us her experience as a lecturer in colleges and universities in the Philippines. She has already proven herself as an empowered woman by leading an all-female team members in Blogapalooza Inc. while having to impart her industry knowledge and teach...2022-03-1918 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Vasuta Agarwal | Empowered Women SeriesIn this episode, we feature Vasuta Agarwal, Senior Vice President & Managing Director, Asia Pacific at InMobi.
This episode will uncover the journey and industry insights of Vasuta, from starting off as a Chip Design Engineer at Intel, then climbing into the executive role at InMobi, and even turning into a champion for women, Vasuta has definitely proved, that she possesses the qualities of an Empowered Woman.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-1217 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Aditi Kapoor | Empowered Women SeriesIn celebration of the women’s month, MARKETECH Expert Up Close will be releasing a Spotify exclusive of the ‘Empowered Women Podcast Series’.
In this episode, we bring you Aditi Kapoor, the former Marketing Lead of MetroMart. Let us dive into the narratives of her journey, leadership and industry insights.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-03-1017 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Shahid Nizami, Regional Vice President, Asia Pacific and Japan, ActiveCampaignIn this episode of MARKETECH Expert Up Close, we bring you Shahid Nizami, the current regional vice president for Asia-Pacific & Japan, ActiveCampaign. Let's discover his industry journey and his wisdom on some pressing issues in the marketing industry, his leadership and his career plans.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2022-02-0824 min
MARKETECH APAC PodcastMARKETECH Spotlight | Unicom Interactive Digital | Adapting immersive technology in marketingImmersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all – AR and VR can now be experienced by everyone.
When mobile game Pokémon GO was released in 2016, AR had started to become a household name. Now, with the unprecedented digital lifestyle brought on by the pandemic, AR and VR had similarly risen to new heights - beco...2021-11-2317 min
MARKETECH APAC PodcastMARKETECH Spotlight | Unicom Interactive Digital | Adapting AR in today's marketingImmersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all – AR and VR can now be experienced by everyone.
When mobile game Pokémon GO was released in 2016, AR had started to become a household name. Now, with the unprecedented digital lifestyle brought on by the pandemic, AR and VR had similarly risen to new heights - b...2021-11-2217 min
MARKETECH APAC PodcastMARKETECH Mondays | Royson Poh, Deputy Director for Corporate Communications, Singapore Institute of TechnologyFor this episode of MARKETECH Mondays, our feature showcasing marketing leaders’ career journey to inspire the next generation of marketers, we sat down with Royson Poh, the deputy director for corporate communications of the Singapore Institute of Technology (SIT). Royson has held the position since 2018 and no one would have imagined that with such an esteemed role in communications, Royson actually had his start as a credit analyst at a credit bureau.
The turning point was when within the said analyst job, a supervisor had challenged Royson to take on a responsibility meant for sales which became th...2021-09-2024 min
MARKETECH APAC PodcastMARKETECH Spotlight | KALARO | Creating a well-connected community in esportsEsports is growing exponentially and on a global scale. According to a report by NewZoo, in the Asia-Pacific alone, the revenue within the gaming market has reached US$84.3B in 2020, making the region the largest market in the world.
In the Philippines, the number of games has now reached 43 million, and one esports platform in the country, KALARO, is on the mission to be at the forefront of the esports industry in the country and engage these players – and more.
Launched in October 2020 for its close-beta testing, KALARO was launched by The-AsiaGroup.com Inc. as a full...2021-09-1223 min
MARKETECH APAC PodcastMARKETECH Mondays | Jovan Lin, AVP Marketing, PSB Academy | SingaporeMARKETECH Mondays | Jovan Lin, AVP Marketing, PSB Academy | Singapore
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketech-apac/message2021-08-2827 min
MARKETECH APAC PodcastMARKETECH Mondays | Stephanie George, Marketing Director, Australian Institute of BusinessWhen dialogue on marketing is sparked, the industry against the education sector isn’t always top-of-mind, hence, doesn’t always get that much attention due to its non-mainstream dynamics - with students as the ‘consumers’, and with the product, not just a purchase that could be merely classified as either a high- or low-involvement decision, but rather, education and a person’s shot at his or her future.
We are pleased for the second time to be able to learn the career and leadership journey of one marketing leader from the education space – the marketing director of one of Austr...2021-08-2716 min
MARKETECH APAC PodcastMARKETECH Spotlight | Metamorphosis Group | Disrupting career coaching in the PhilippinesThe coaching industry, while a booming industry, is still a sector that offers massive room for exploration. Coaching, or which may sometimes look to as therapy - the much stronger household name for many - started out as a service perceived to be a ‘luxury’, where people saw it as a non-essential and a service only requiring additional expense. After all, the success of coaching is dependent on the client’s life ‘struggles’ and it’s easy for prospective clients to dismiss a service which presents itself as a solution to something the client has ‘complete control’ over.
The global autho...2021-08-0921 min
MARKETECH APAC PodcastMARKETECH Mondays | Neil Cullingford, Director of Marketing & Communications, Murdoch University | AustraliaIn the latest episode of MARKETECH Mondays, we chatted for the very first time with a marketing leader in the education space – Neil Cullingford – the current director of marketing and communications of Murdoch University, the Australian-based public university in Perth.
With this, we aim to bring greater attention to the dynamics of marketing and branding in higher education, and most especially, what strategies are becoming the trend in the industry now that it has become one of the hardest hit this pandemic, shifting students and all stakeholders to navigate virtually.
Currently, as the lead of mark...2021-07-2523 min
MARKETECH APAC PodcastMARKETECH Spotlight | Magnolia | The rise of niche players in the Digital Experience Platform scene.Customer experience has come a long way since traditional advertising and marketing strategies, and we have ventured deeper into digitizing it, leading to the rise of digital experience platforms (DXPs).
DXPs are best explained as “a piece of technology that allows marketers to create, manage and orchestrate, deliver and optimize personalized digital experiences across all touchpoints of a customer’s digital journey.” DXPs allow organizations to connect them closer to their target markets through these online channels and strategies.
Despite various DXPs being rampant across all the global industry of customer experience, new players tend to bre...2021-07-2517 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Jun D. Lasco, Founder & CEO, The-Asia Group, Inc (KALARO) | PhilippinesIn the second episode of MARKETECH Expert Up Close – a platform for leaders and their leadership thoughts – we sat down with the founder of The-AsiaGroup.com Inc., the company that recently launched a Filipino-made esports digital platform called “KALARO” by its inventor and software architect, Jun D. Lasco. From personal reflections on his past work ventures to his vision for the future of the Filipino esports industry, Jun expresses his excitement as to why KALARO is the “missing link” on how a nationwide development of the country’s esports stature & competitiveness can be elevated into the international esports arena in less than o...2021-07-2431 min
MARKETECH APAC PodcastMARKETECH Expert Up Close | Yens. Chong YenKai, Founder, DreamsKingdoms | MalaysiaIn the pilot episode of MARKETECH EXPERT UP CLOSE – our deep dive into creative geniuses – we featured Yens. Yenkai Chong, founder of integrated creative solutions DreamsKingdoms in Malaysia who has an ambitious mission: to groom small to medium enterprises (SMEs) into the next world-changers – the multinational corporations (MNCs). But the bold mission doesn’t stop at that; to make it even more official, Yenkai put a number to it – not just one SME or a handful, but 100 SMEs –championing them into becoming the next big thing.
You can read the article here and watch the video interview here.
Visit our website at w...2021-07-2421 min
MARKETECH APAC PodcastMARKETECH Mondays | Allenie Caccam, Head of Marketing, Philippines AirAsia | PhilippinesIt would be hard to believe that Allenie Caccam, the head of marketing of one of the biggest airlines in Asia, AirAsia, in the Philippines is a self-confessed introvert–but now that she boasts of more than ten years of PR and marketing experience, you would think–she must have done something right.
Allenie didn’t just thrive her way to an industry that is still mostly tagged as an extrovert’s world, but she did it with so much excellence that she rose through the ranks to become a top executive of a top airline brand.
Sh...2021-07-2426 min
MARKETECH APAC PodcastMARKETECH Mondays | Heidi Manabat, Director of Marketing Communications, Grand Hyatt Manila | PhilippinesHeidi Manabat, the current director for marketing communications at the global hotel brand Grand Hyatt in Manila is the perfect example of how passions run deep – if one is someone’s calling, life will bring down its wondrous ways and somehow sway you into the direction you’re meant to be.
Originally having her eyes on business management with an economics degree in hand, Heidi knew she wanted to thrive in the creative side of things.
This is done in conjunction with Blogapalooza.
You can read the article here and watch the video interv...2021-07-2448 min
MARKETECH APAC PodcastMARKETECH Mondays | Dabs Castillo, Co-Managing Director, M2.0 Communications | PhilippinesNot all the time do you hear a dedicated wordsmith successfully launch as a leader – and our latest marketing expert in the spotlight is a living embodiment of that: passionate writer turned strategic leader Dabs Castillo, who is the current co-managing director of one of the leading PR and digital communications agencies in the Philippines, M2.0 Communications.
Dabs have long assumed senior leadership positions at the agency, but his directorial role came at a time when the world was struck with a threatening virus – talk about double the challenge, double the pressure.
Having “stringing words togeth...2021-07-2438 min
MARKETECH APAC PodcastMARKETECH Mondays | Raffy Bariso, Executive Director, Technology and Platform Services, MullenLowe Treyna | PhilippinesRaffy is currently the executive director for Technology and Platform Services or TAPS, the digital unit of integrated marketing communications agency MullenLowe Treyna in the Philippines; and with the pandemic pivoting everything to digital, the word “busy” has taken a whole ‘nother meaning, with Raffy disclaiming, “busy but rewarding.”
Raffy’s entry into tech and digital has been a straightforward path, starting out as an account executive for a website back in 2004. The journey may not have been dotted with exhilarating career turns that are straight out of the movies, but still can be said to be a work of fa...2021-07-2433 min
MARKETECH APAC PodcastMARKETECH Mondays| Prashant Kala, Country Manager, ShopBack | PhilippinesBefore joining the rewards and discounts platform ShopBack in the Philippines, Prashant was with the Philippine arm of India-grown restaurant aggregator Zomato for five years.
What made him do the big shift? In Prashant’s words, he said he wanted to do something “different than what he was used to working on.” Having always been on the B2B side of things, he was looking for a project that will make him work on both B2B and B2C and stumbling upon ShopBack, the opportunity on the platform gave him the challenge of not just building its pa...2021-07-2435 min
MARKETECH APAC PodcastMARKETECH Mondays | Norman Agatep, President and Managing Director of Grupo Agatep | PhilippinesTo thrive in marketing and public relations where creativity is the name of the game is already a challenge on its own, let alone to achieve tenure in such an industry. To become a mainstay—that is a different story altogether.
In this episode, we feature Norman Agatep. A name that may have been, over the period of time, synonymous with advertising and PR in the Philippines; a living and breathing example of a man whose passion for marketing and corporate communications has lent him an undeniable feature of success, that is, longevity in the field.
...2021-07-2441 min
MARKETECH APAC PodcastMARKETECH Mondays | Jasrita Dhir, Assistant Vice President, Fortis Healthcare | IndiaJasrita’s marketing journey stretches a long two-decade integration into the craft. She has worked with companies such as Procter & Gamble, Oberoi Hotels and Resorts and NDTV before having focused entirely on brand and marketing for healthcare services.
She was the woman behind some of the successful marketing strategies of healthcare services at Max Healthcare, and later on at Fortis Healthcare.
Having walked the path to eventually becoming a highly-regarded marketing leader, she admits that at the end of it all, the thing that matters the most isn’t the glamour and luster of brand owne...2021-07-2447 min
MARKETECH APAC PodcastMARKETECH Mondays | Jim Guzman, Network Head of Social Media, Dentsu Aegis Network | PhilippinesIn the second edition of MARKETECH Mondays, MARKETECH APAC and Blogapalooza sat down with an agency-side expert, Jim Guzman. Jim is the Network Head of Social Media for Dentsu Aegis Network (DAN) Philippines. He is also the General Manager of D+GILITY, DAN’s Social Media Intelligence Center. He is also a Managing Partner of iProspect Philippines, DAN’s Digital and Performance agency.
Jim had previously worked with McCann Worldgroup, where he worked for a decade. He handled big brands like Nestle, Unilever, Unilab, Jollibee, BPI, and other prestigious brands in McCann. In 2014, he moved to Singapore to j...2021-07-2442 min
MARKETECH APAC PodcastMARKETECH Mondays | Mark De Joya, Head of Corporate Communications, Max's Group, Inc | PhilippinesIn our pilot episode, we sat down with Mark De Joya, the Head of Corporate Communications of Max’s Group, Inc., and the Marketing Director of Max’s Restaurant. Mark De Joya is a recognized marketing professional with 17 years of experience.
He has worked with diverse brands, including Samsung, Huawei, Unilever, and Mondelez. He has also worked as a business leader and strategist for McCann Worldgroup Philippines. He believes in creative excellence and marketing effectiveness through “work that works.”
This is done in conjunction with Blogapalooza.
You can read the article here and watch th...2021-07-2456 min
keepsakes.One afternoon with a Kurumate: Podcast #92We are back with a conversation on marketing, idols and VTubers. On this episode, I am joined by Teddy Cambosa, a writer for Marketech APAC and PAKSA MNL, as well as a fan of Virtual YouTuber Aozora Kurumi. Stay tuned as well as I will share some insights on the VTuber community in general.2021-07-231h 08