Shows
Brand Growth HeroesHow Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK - Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week = better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.In this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They’re doing £15–£20M annually.2025-07-2948 min
Brand Growth HeroesBrand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-TaylorIn this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years: the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business big fish®.Fiona first met Perry in 2006 during her time heading up Gü France, and this conversation is full of the same sharp insight, warmth, and strategic clarity that made their early boardroom chats unforgettable.With a client list that includes some of the UK’s most beloved challenger brands...2025-07-1646 min
Beauty and the BizFrom $10K to Premium Practice Brand — with George Bitar, MD📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss going from a $10K loan to building a premium practice brand.. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. From $10K to Premium Practice Brand Indeed, maybe you’re buildi...2025-07-071h 26
Brand Growth HeroesFrom Addiction & ADHD -> Creating A Billion Dollar Category - Josh White, Founder Cano WaterSometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience.In this episode of Brand Growth Heroes, Fiona sits down with Josh White, co-founder of Cano Water, a brand that’s not only challenging the status quo of the bottled water industry but also reshaping it entirely.It all started with a question: Why are there so many plastic bottles in the sea AND why are we still drinking water from plastic bottles when cans are infinitely recyclable?What followed was a ra...2025-07-0240 min
Brand Growth HeroesSmol but mighty: The CGO & CMO Fueling this £44M Disruptor in HomecareWhat’s the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact qu...2025-06-1852 min
Brand Growth HeroesGut Instinct: Biotiful’s CMO on Building the Brand That Recently Sold to Müller £115M+++In this latest Brand Growth Heroes podcast episode, we’re talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand in the UK - recently bought by MULLER!Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in natural gut health, and the results speak for themselves, with nearly £90M in retail sales pre sale to Muller.Biotiful Gut Health, was founded by Natasha Bowes in 2012 with a mission to bring ancient Kefir recipes to the...2025-06-0436 min
Brand Growth HeroesMatcha Millions: How Perfect Ted has scaled to £30+ MillionIf you’ve ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand’s three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they’re just getting started.In this latest episode, Fiona dives into th...2025-05-2141 min
Brand Growth HeroesWhy Multi-Million Pound Supplements Brand Tonic Health is Leading with CONTENTWhat if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?In this latest episode of Brand Growth Heroes, Fiona Fitz is joined by Sunna van Kampen, the founder of Tonic Health, the UK’s fastest-growing vitamin brand. With a run rate of £6M and growing exponentially, Tonic Health is revolutionising the supplement industry, calling out low-dose, sugar-laden vitamins and replacing them with high-potency, plant-based alternatives that actually work.But here’s what’s really fascinating: Sunna didn’t just build a vitamin b...2025-05-0751 min
Brand Growth HeroesThe Secret Ingredient in Bold Bean Co.'s Category Defining GrowthHost Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK.In this episode, we’re getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best ch...2025-04-2947 min
Trill MBA Show - The Career Management Podcast for Black WomenBreak the Rules & Win at Work Without Getting Fired with Breana Jones
S9 Ep 8
In this episode of The Trill MBA Show, Felicia is joined by marketing executive and leadership strategist Breana Jones to break down one of the most misunderstood concepts in the workplace: power.
Let’s be honest—corporate America wasn’t designed with Black women in mind. So how do we navigate it, win in it, and still protect our peace? It starts with understanding that power isn’t evil—it’s a tool. And knowing how to use it without burning out or getting fired? That’s the real flex.
Breana and Felicia ge...2025-04-2037 min
Brand Growth HeroesThe Exit Playbook: Secrets to Selling your Brand (from a CPG Investment Banker)If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer?In this episode, we discuss mergers and acquisitions with Charles Lanceley, Managing Director of Alantra's consumer team. Alantra is a leading investment bank specialising in consumer brands. Charles has worked on major deals, including Fuel 10K, Strong Roots, and Grenade, and shares what makes a brand valuable—from strong financials to a compelling investment story.He explains why building a business solely to sell is...2025-04-0948 min
Le Podcast #MBAMCI[Alumni] François-Xavier GOUDEMAND – Entrepreneur, Auteur et Brand Expert (Promotion 2000)Version audio du LIVE ALUMNI #MBAMCI du 7 avril 2025 avec François-Xavier GOUDEMAND, diplômé en 2000 du MBA MCI, le MBA Marketing, Communication & Innovation de De Vinci Executive Education - Animé par Louis DUROULLE, le directeur pédagogique du MBA MCI
François-Xavier GOUDEMAND est un illustre "ancien" du MBA MCI puisqu'il a fait partie de la 2ème promotion du MBA MCI en 2000 (le MBA MCI a été créé en 1999), à l'époque où le MBA s'appelait encore Marketing et Commerce sur Internet.
Après un master en école de commerce, il a fait le choix de rejoindre le MBA...2025-04-0744 min
Brand Growth HeroesThe 'Menopause' Category.... & Swinging From the ChandelierDid you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that’s all about to change!In this episode of Brand Growth Heroes, we explore the groundbreaking work of GenM, the menopause partner for brands and retailers, and its mission to reshape how women shop for menopause-friendly products.Our latest #BGH guest, Heather Jackson (CEO and co-founder of GenM), is the unstoppable force behind GenM. She shares how GenM is pioneering the MTick accreditation—a universal shopping symbol that h...2025-03-2638 minTrill MBA Show - The Career Management Podcast for Black WomenHow to Build a Powerful Personal Brand That Opens Doors
S9: E4
How to Build a Powerful Personal Brand That Opens Doors
In this episode of the Trill MBA Show, Felicia dives into Rule #4 from Dr. Jeffrey Pfeffer’s book Seven Rules of Power: Build a Powerful Brand.
If you’re working hard but still being overlooked, the issue might not be your skills—it’s how people perceive you. Your personal brand isn’t just a social media aesthetic; it’s what people say about you when you’re not in the room. If you don’t define your narrative, someone else will—and that’s...2025-03-2322 min
Beauty and the BizBrand Yourself for Exclusivity — with Ramtin Kassir, MD 📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how to brand yourself for exclusivity. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Brand Yourself for Exclusivity — with Ramtin Kassir, MD.” First, what does...2025-02-2643 min
Brand Growth HeroesWhy You Need *Legal* Kryptonite (& Why ChatGBT Can't Give it To You)Scaling a CPG brand isn’t just about great products and standout branding—it’s also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of Brand Growth Heroes, Fiona Fitz sits down with Phil Hails-Smith and Paul Chiappe, managing partners at corporate law firm Joelson, to cover the legal essentials every CPG founder needs to know.With over 30 years of experience supporting some of the fastest-growing CPG brands - clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin - Joelson is also famous for advisi...2025-02-1934 min
Wealth Planning for the Modern PhysicianFrom Practice to Personal Brand: Marketing Strategies for All Doctors, with Kristy LaGourgue and Rachel VargaListen in or watch as host David Mandell sits down with medical marketing consultant Kristy LaGourgue and aesthetic nurse Rachel Varga to discuss branding and marketing lessons that all doctors can benefit from, whether they own their own practice or not. David begins the discussion by asking Kristy and Rachel the most common mistakes medical practices make with marketing and how to avoid them. They then chat about the importance of marketing when offering new services or equipment or even bringing on new doctors. The discussion then turns to branding – how an individual doctor can bra...2025-02-1939 min
Brand Growth HeroesHow Merchant Gourmet Doubled Sales from £15M to £30M in just 4 yearsIn this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years, and the company has doubled its revenue to £30 million. Bold innovations, a revamped product range, and strategic market expansion have powered this incredible growth. Our conversation delves into the power of innovation and the importance of staying ahead of consumer trends. Richard shares invaluable lessons in new product development (NPD). One particularly fascinating theme we covered was...2025-02-0448 min
Brand Growth Heroes£15M worth of meals BOOTSTRAPPED with GSN founder Craig Allen (Gold Standard Nutrition)In the latest episode of Brand Growth Heroes, Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for its high-quality, healthy, and convenient frozen meals that taste amazing!At just 21, Craig launched GSN with a bold vision, growing it into a multi-million-pound business—all without any external funding.The idea for GSN was born 12 years ago during a family outing to a local Chinese restaurant with his Dad. That “light bulb” moment set Craig on a pathway to create...2025-01-1636 min
Enneagram at WorkBonus! Behind the Scenes of the New Brand + Project Dynamics of Types 1, 5, and 7 feat. Ink & CraftIn this fun bonus episode, you'll hear a behind-the-scenes conversation on the Enneagram MBA rebrand with the agency that led the process, Ink & Craft out of Cincinnati, OH.You'll also get a fly-on-the-wall perspective of our working dynamic throughout this project as a Type 1 (Ariana Broerman), Type 5 (Matt Broerman), and Type 7 (yours truly). Did you recognize yourself in any of these situations? Or maybe a co-worker? Learn more about bringing the Enneagram to your team or organization to learn more about your unique lens of the world and about those you work next t...2024-12-1955 min
Brand Growth HeroesLATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for GoodIn this latest episode of Brand Growth Heroes, we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely.Since we last chatted to Ben on the show, Tony’s Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.In this episode, Ben and Fiona dive deep into the progress Tony’s Chocolonely has made, covering:Their growth and performance and market s...2024-12-1642 min
Brand Growth HeroesEp78: Beehive to £50M - How Scott Davies Built Hilltop Honey EmpireIn this latest episode, we’re diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £50M business (number two in the market) and designing and building his own 55,000 square foot factory, Scott’s story is a testament to resilience, innovation, and an unyielding passion for bees and business!Scott takes us behind the scenes of Hilltop Honey’s unlikely start and rise to success, sharing his experiences and the strategies that have helped him overcome challenges and achieve...2024-12-0228 min
Brand Growth HeroesEp77 VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin ( Part 2)We are thrilled to welcome back Irish entrepreneur Gary Lavin, the founder of VITHIT Drinks. VITHIT is brand that’s seen incredible growth in recent years, establishing itself as a leader in the vitamin water in the UK and Ireland. With an £80 million run-rate in 2025, and multiple international markets, VITHIT is now a global player to be reckoned with.But, like so many others, the real story here lies in founder Gary's relentless journey - one that that transformed a small idea into a business that knocked global brands such as Vitamin Water from off their perch in...2024-11-1838 min
Brand Growth HeroesEp75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will LoveEver been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category.Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, although it started in condoms, has evolved to support women throughout all stages of their lives, addressing the various ways that women's bodies change and show up at different ages.They're securing d...2024-11-0428 min
MBA Made Simple - Tamil Business Podcast👨🏻💻 C2E186 - Can PM Modi do a brand collab? | Note PanraBinge Listen to all Note Panra episodes from 1st with this 📢 Weekly Business News Playlist : https://open.spotify.com/playlist/5Hw12LaL9lHrL0SwX6C0MK?si=a43fb734d02446c7
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Binge Listen to all Tea Kada Benchu episodes with this 📢 Tea Kada Benchu Playlist : https://open.spotify.com/playlist/59bL7OeuIUjSu0pExLwKg0?si=7e1a5f2e36904299
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Follow MBA Meme School on Instagram : https://www.instagram.com/mbamemeschool/
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Want to get in touch with Cat directly? DM him here : https://www.instagram.com/mr.cat027/
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Cat and Robo join together to discuss market...2024-10-061h 41
Brand Growth HeroesEp73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.Ruby’s background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space.Ru...2024-09-301h 00
Brand Growth HeroesEp72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna JensenListen and learn from Joanna Jensen, the founder of Child's Farm!This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema.Created in 2010, Childs Farm was the number-one brand in the category by 2019 (ahead of Johnson's Baby, Baby Dove, and Aveeno).Joanna scaled the business to £20 million and decided the time was right to source additional funding for growth, but instead s...2024-09-0255 min
Brand Growth HeroesEp70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in TescoIf you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good....2024-06-1042 min
The Brand Called YouExploring the Intersection of Culture, Technology, and Sports in Brand Strategy | Mo Sattar, Head, Global Campaigns and Brand & Needbuilding, BSH Home Appliances GroupIn a compelling conversation with Mo Sattar, Head of Global Campaigns and Brand & Needbuilding at BSH Home Appliances Group, we delve into the evolving landscape of global branding and marketing. From understanding cultural nuances to leveraging technology and the impact of sports partnerships, Sattar shares valuable insights and predictions for the future of marketing. Discover how AI is revolutionizing brand optimization, the importance of tailoring marketing efforts to diverse cultures, and the enduring influence of sports on brand loyalty. Join us as we navigate the complex world of modern brand strategy with one of the industry's seasoned experts.
2024-05-2326 min
Brand Growth HeroesFreja Bone Broth: How to Hit a £10M Run-Rate in Just 3 YearsEpisode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, hav...2024-04-0942 min
MBA Made Simple - Tamil Business Podcast👨🏻💻 C2E175 - Bid on your Brand Keywords | Note PanraEarly to Late 20s Collab Episode Link : https://open.spotify.com/episode/0qvfQwRmSnGNUIeGcwcxAg?si=ed6206651f0f4675
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Binge Listen to all Note Panra episodes from 1st with this 📢 Weekly Business News Playlist : https://open.spotify.com/playlist/5Hw12LaL9lHrL0SwX6C0MK?si=a43fb734d02446c7
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Binge Listen to all Tea Kada Benchu episodes with this 📢 Tea Kada Benchu Playlist : https://open.spotify.com/playlist/59bL7OeuIUjSu0pExLwKg0?si=7e1a5f2e36904299
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Follow MBA Meme School on Instagram : https://www.instagram.com/mbamemeschool/
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Want to get in touch with Cat direct...2024-03-301h 31
Brand TalkA Tribute to Redondo Beach Mayor Bill Brand - Persistence & ResilienceAs a tribute to Redondo Beach Mayor Bill Brand, who died on Friday, February 9, 2024, following a four-and-a-half-year battle with cancer, we-repost his interview with Brand Talk from 2022. Rest In Peace Bill. We hear from Redondo Beach (California) Mayor Bill Brand on the importance of persistence and resilience in local politics and maintaining a balanced view. A fascinating journey from surfer guy to USC MBA, to becoming the mayor. 2024-02-1419 min
Bay Area Real Estate News, Insights, Market Data, and Strategies | Spencer Hsu Real EstateThe Reason why TikTok Star Keith Lee Left Early | Brand New California City? | Live Q&A🌟 The Reason why TikTok Star Keith Lee Left Early | Brand New California City? | Live Q&A 🌟Discover the behind-the-scenes story of TikTok celebrity food critic Keith Lee's unexpected early departure from the Bay Area. Faced with public safety concerns, a striking dissatisfaction with local cuisine, and a severe allergic reaction, Lee's journey was cut short, sparking widespread discussion. Join us in unraveling the details of this surprising turn of events and explore the potential impact on the Bay Area's reputation as a culinary destination. Engage live, ask questions, and delve into the intriguing world of food criticism and ur...2024-01-2018 min
Brand Growth HeroesEp68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the SaleFounder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn:The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolioIt Fuel10K 10 years to get to £10 million in revenue but 2.5 years to do the next £10 million£10 million turnover is the magic number: the figure at which your P&L and growth trajectory to change for the betterWhy Fuel10K NEVER had an injection of big...2023-11-0942 min
Brand Growth HeroesEp67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell ItAre you curious to know what it's like for a founder in the week before a sale of their business?➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast range) was sold to renowned UK CPG business Premier Foods.In a two part series, Brand Growth Heroes host Fiona Fitzpatrick talks to Barney😜 Mauleverer about:- How he & his t...2023-11-0544 min
Brand Growth HeroesEp66 How COOK Grew to £130M With NO External InvestmentCOOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers!Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and how- to achieve their mission- they still cook using the same ingredients and techniq...2023-10-2336 min
RightOffTrack Entrepreneurship Connection Purpose | Anya Smith, MBA, MSTransform Your Personal Brand, Transform Your Life - Shoaib Ahmed is RightOffTrackEver wondered how to turn your personal brand into a magnet for success?
Shoaib Ahmed, Founder of Yellow Hippo, has been there—working 18-hour days, fueled by energy drinks, and juggling too many commitments.
Now, he's here to share his transformative journey and the lessons he learned along the way. In 18 months of trading, Shoaib has generated multiple 6-figures in revenue, worked with 60+ clients and generated 120 million impressions across the content he and his team have produced.
This episode is more than just a conversation; it's a treasure trove of actionable tips, data-driven in...2023-10-101h 00
Brand Growth HeroesEp65 Brand Building Masterclass with Rude Health Co-founder Camilla BarnardI've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them!A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux.Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a...2023-10-0859 min
Brand Growth HeroesEp64 How to Create Content that SELLS & Drives GROWTH, with Dan Knowlton"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?'Subscribe now by hitting the followbutton beside Brand Growth Heroes on your podcast app.As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an exception when I reached out to our next...2023-09-1429 min
d.MBA95- Muji - Business Design TeardownBorn in Japan yet embraced globally, Muji challenges the consumerist tide with its 'no-brand' philosophy. From their iconic pens to the soft glow of their aroma diffusers, Muji has reshaped how we perceive functionality and design. In this episode, we'll explore the minimalist marvel that is Muji - its roots, its rise, and how it carves tranquillity in everyday life.Heralded as the epitome of simplicity, Muji isn't just about simple aesthetics; it's a masterclass in brand strategy, thoughtful global expansion, and sustainable business practices.So how does a company champion a 'no-brand' philosophy and...2023-09-141h 47RightOffTrack Entrepreneurship Connection Purpose | Anya Smith, MBA, MSBrand UnSucking Adventures with a Strategy Detective - Tim Beehler is RightOffTrackImagine having a strategy detective in your corner, someone who's not your typical brand strategist but a true Strategy Detective on a mission to UnSuck your brand and ignite its potential. Well, get ready, because in today's episode, we're joined by Tim Beehler, the mastermind behind transforming brands and crafting successful strategies.
When it comes to building your own brand, strategy is the key. Tim has a clear passion for helping people on this journey, fitting unique strategies to the goals of individuals, and doing the deep research to understand what truly works and what d...2023-09-121h 02
d.MBA93- Aesop - Business Design TeardownAhh, the unmistakable scent of a new Business Teardown! This one has notes of brand elegance and a touch of sophisticated aesthetics… but does it have the sweet smell of business success? Excuse our indulgence in some beauty-based puns; this week, we're taking our first look at a skincare brand that has long been admired for its design, customer experience, and attention to detail - Aesop. With its unique amber bottles, stunningly designed stores, and a deep-rooted commitment to botanical science, Aesop's strategy goes beyond just selling skincare products. It's about selling an experience, a phi...2023-08-171h 45
Brand Growth HeroesFounders' Hotline: Bold Bean Co's Viral MistakeGet ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co. YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following:Your nameYour brand website and Instagram handleA quick outline of your brand growth blooper, for example, 'manufacturing disaster, wrong ingredients' or 'no laptop power at a Tesco buyer meeting' etcWhat's in it for you? If you are chosen to feature on the show...2023-05-2502 min
Brand Growth HeroesNurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib. As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours?Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinI certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result, I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses. I wanted to explore what this looks li...2023-05-2243 min
d.MBA87- Lululemon - Business Design TeardownOne of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it. Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with. And few disciplines make these connections with their favourite brands like designers! So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a l...2023-05-181h 20
Brand Growth HeroesFounders' Hotline: Nojo London's Big Screw UpHave you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo London, shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon.YOU can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following:Your nameYour brand website and Instagram handleA quick outline of your brand growth blooper, for example...2023-04-2703 min
Brand Growth HeroesFounders' Hotline: Perfect Ted's Manufacturing DisasterHear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival!If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following:Your name & email addressYour brand website and instagram handleA quick outline of your brand growth blooper, for example 'manufacturing disaster, wrong ingredients' etcIf you are chosen to feature on the show you'll have the opportunity to share your brand with our audience including what you make, who you’re for, and your website, in...2023-04-1302 min
Brand Growth HeroesHow Perfect Ted Grew From £0-5M in Just 18 monthsPerfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den. What's more, they've accomplished this by successfully taking a niche ingredient that they are passionate about into the mass market.Make sure you get the latest from Brand GrowthHeroes -> C...2023-04-0158 min
Brand Growth HeroesMid-Day Squares: How to Disrupt the $8Billion Healthy Snacking CategoryMid-Day Squares is the Canadian functional chocolate sensation that EVERYONE in the food and drink industry is talking about.Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcastFollow Brand Growth Heroes on Instagram, Tiktok, LinkedinLaunched in 2018, this family-led business is planning to disrupt the $8 billion dollar health bar market in the USA. But they're also disrupting what Food & Bev marketers define as best practice, in terms of approach to Social Media!2023-01-2642 min
The Pediatric Lounge, Where Pediatric Physicians Come to Share Their Stories and Success044 Marketing Your Brand in The Digital Space, with Dana Corriel MDDana Corriel MD is the CEO of somedocs and her brand. She's a practicing internist, a mother of three, and married to a cardiologist. She has a passion for networking, design and would love to disrupt the market by building physician relationships and their own brand, Diabetes dialogues podcastDiabetes insights for HCPs. Dexcom’s expert-led podcast, Diabetes Dialogues.Listen on: Apple Podcasts SpotifySupport the show🔴 Subscribe for more Doctor stories like this: 🎧Apple and give us a 5-star review. Read more on the TPL Website 2022-11-101h 03