Shows
The Higher Ed Geek PodcastEpisode #296: How AI Can Optimize Marketing AttributionIn this episode, Dustin sits down with Mike Stratta, CEO of Arcaléa, to unpack how AI is reshaping marketing strategies across industries—and what that means for higher ed. From his frustrations with top-line-only marketing to developing a data-powered product called Galileo, Mike shares how higher ed institutions can finally move beyond assumptions and start measuring what really works. They also reflect on key takeaways from the eduWeb Summit, where curiosity, collaboration, and AI-driven strategies took center stage.Guest Name: Michael Stratta, CEO, ArcaléaGuest Social: LinkedInGuest Bio: Mike Stratta is t...
2025-09-1034 min
Sales & Marketing Playbook: UnleashedMeasuring Marketing Impact: Beyond Vanity MetricsSend us a textWhat happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that's exposing the massive blind spots in how businesses measure marketing effectiveness.You're about to discover why the metrics you've trusted for years might be leading you astray. Mike reveals how one company was unknowingly losing 40 cents on every dollar spent on their seemingly "best-performing" marketing channel while a neglected channel was quietly generating 4.5x...
2025-06-0127 min
UpYourStackCut Through the Noise: Smarter Attribution | Mike Stratta & Chris Larkin, GalileoMost companies don’t actually know which marketing efforts drive revenue. They see leads coming in, they see profit—but what happens in between is a mystery.In this episode of UpYourStack, Michael Stratta and Christopher Larkin of Galileo join host Noah Berk to discuss how their platform helps businesses finally get clear, accurate attribution.We cover:✅ Why so many businesses are successful in spite of themselves✅ How Galileo helps companies see every touchpoint and make data-driven decisions✅ The real problem with free analytics tools like Google Analytics✅ Why standard att...
2025-04-0829 min
What Makes Them Tip94 - Building Trust with MKG Marketing's Mike KrassIn this episode, your host, Jeff Ford talks to MKG Marketing's Mike Krass about business development, perseverance, technology, and more. Check out Mike's website here: https://mkgmarketinginc.com/
2021-06-2223 minWhat Makes Them Tip72 - Invest in Your Business with Energy 1's Mike ForanIn this episode, your host, Jeff Ford talks to Energy 1's Mike Foran about geothermal technology, passions, company culture, and more.
2021-05-2124 min
Triple Bottom LineQuantitative Analysis & Marketing Decision ScienceMike Stratta, leader in quantitative analysis and marketing decision science, lecturer, and celebrated entrepreneur. Sit back and listen closely as we cover an enormous amount of ground in a short period of time. From deciphering a brand's digital fingerprint to statistical analysis of one's marketplace to tactical implementation on how best to move forward. Yes, this podcast can help you better understand how your brand operates in the digital world. AD: Learn CryptoBot Investing TechniquesSee our private video lessons, join our mastermind and see how our bots profit in bull/bear markets.Disclaimer: Th...
2021-02-1841 minWhat Makes Them Tip1 - The Entrepreneurial Journey with Arcalea's Mike StrattaIn this inaugural episode, your host Timmy Bauer interviews the creator of What Makes Them Tip and founder and CEO of Arcalea, Mike Stratta.
2021-01-2020 min
The Marketing Agency Leadership PodcastHow to Avoid Being a CommodityMike Stratta founded Arcalea on the idea that digital marketing and advertising should be objective, not subjective. In this interview, Mike talks about the importance of focus: on a very deep and narrow skillset, on a limited niche of (service) industry clients, on engendering a great company culture, and on hiring great people. Mike built Arcalea's service offerings around the things he really loved to do. Arcalea provides comprehensive quantitative analysis and implements tactics based on that analysis and how brands are positioned online. Mike believes it takes significant due diligence to prevent scope creep from paralyzing t...
2020-01-1630 min