Shows
Paul Green's MSP Marketing PodcastDon't miss out: Hot new MSP sales bookThe podcast powered by the MSP Marketing Edge
Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week…
Don’t miss out: Hot new MSP sales book: If sales is one of the biggest headaches within your MSP, then heads up, you need good advice and a solid plan… and I’ve got just the solution.
The worst advice for MSPs: MSP growth strategies should vary dependant on context. Do you know which plan is right for you? Let’s find out…
How an MSP built £8m of recurring revenue: Let me introduce you...
2025-11-2533 min
Paul Green's MSP Marketing PodcastDanger! Never assume your MSP's clients are loyalThe podcast powered by the MSP Marketing Edge
Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week…
Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a false sense of security?
The reason your MSP’s marketing is so hard: MSPs often struggle, not just with knowing what marketing to do, but also with implementing it. And yet implementation is the secret sauce.
Does you...
2025-11-1825 min
Paul Green's MSP Marketing PodcastWhy being the cheapest MSP is a bad strategyThe podcast powered by the MSP Marketing Edge
Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week…
Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and generate the least amount of profit.
The #1 all time secret of epic MSP marketing: The marketing winners aren’t smarter and don’t necessarily work harder than everyone else. They just get more of the righ...
2025-11-0431 min
Paul Green's MSP Marketing PodcastIs your MSP wasting time on marketing?The podcast powered by the MSP Marketing Edge
Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week…
Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client.
7 MASSIVE mistakes that stop MSPs generating leads: Most MSPs make a series of huge mistakes that hobble their lead generation. Here’s how to change that.
This old MSP lead gen tactic never fa...
2025-10-2825 min
MSP InsiderScaling Your MSP: Why Curiosity Beats Being RightEver wonder why your MSP isn't scaling as fast as you'd like? Discover the transformative power of curiosity over the need to always be right, and learn how to truly differentiate your MSP. Summary: In this episode of MSP Insider, we're cutting through the industry noise to reveal how MSPs can grow smarter by embracing curiosity and focusing on what matters most—your clients. Learn why traditional pricing models may be holding you back and how you can disrupt the MSP echo chamber to achieve sustainable growth. 🔍 Key Topics Covered: •...
2025-10-271h 11
MSP InsiderStop Hiding Behind Tickets: The Human Element of MSP SuccessDiscover why hiding behind ticket portals is costing your MSP dearly and how human connections can propel your growth. Summary: In this episode of MSP Insider, industry veteran Joshua Jones shares insights from his journey through MSPs ranging from 10 to 800 employees. Learn how aligning sales and technical teams and prioritizing human connections can drastically transform your MSP's growth trajectory. 🔍 Key Topics Covered: • The impact of human connections on MSP growth • Aligning sales and technical teams for seamless operations • The real issues with tool sprawl in MSPs • How t...
2025-10-1354 min
Paul Green's MSP Marketing PodcastYour MSP should AVOID these AI toolsThe podcast powered by the MSP Marketing Edge
Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week…
Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you should be using right now.
Why your MSP doesn’t stand out (and how to fix that): There are thousands of MSPs to choose from, so why would people choose you? Let me share a couple...
2025-09-2332 min
MSP InsiderMSP Growth Breakdown: Why Most Sales Strategies FailAre you an MSP struggling to grow despite your best efforts? Learn why traditional sales practices might be holding you back and discover strategic insights to transform your business. Summary: In this episode of MSP Insider, we dive deep into the complexities of MSP sales and why many fall short of their growth targets. Paul Lloyd, an industry veteran, shares actionable strategies and real-world examples to guide MSP owners on a path of deliberate and sustainable growth. 🔍 Key Topics Covered: • Why MSP sales often plateau and how to break through...
2025-09-221h 11
Paul Green's MSP Marketing PodcastHow to market your MSP to accountantsThe podcast powered by the MSP Marketing Edge
Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week…
How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge.
4 huge marketing problems that damage your MSP: These marketing problems do massive amounts of damage to MSPs, and yet they’re so easy to overcome when you understand them. Are these damaging your business? Here’s what to do.
MSP inside...
2025-09-0234 min
Paul Green's MSP Marketing PodcastShould your MSP get HubSpot? A reviewThe podcast powered by the MSP Marketing Edge
Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week…
Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you?
Free Windows 10 end of life marketing materials: Windows 10 end of life is now less than two months away and this could be a massive once a decade ma...
2025-08-1939 min
MSP InsiderUnlocking MSP Success: The Real Accountability Blueprint In this episode of MSP Insider, discover why most MSPs struggle with growth and learn the transformative power of accountability frameworks. Summary: Join us as we dive deep into the realities of MSP leadership and accountability, with expert insights on how to navigate the challenges of scalability and team dynamics. Uncover why best practices often fall short and discover actionable strategies to revolutionize your MSP business. 🔍 Key Topics Covered: • The role of accountability in MSP growth and scalability • Breaking down the myths of MSP best practices • Transforming from a consultant...
2025-08-1459 min
MSP InsiderEscape the Grind: Building a Life-Friendly MSP Business Is the hustle and grind draining the life out of your MSP? Discover how to break free from the business prison and finally achieve the success you deserve! Summary: Join Paul Green in this episode of MSP Insider as he unpacks the realities of MSP marketing, shares life-changing strategies to grow your business, and reveals the common traps that keep you stuck. Whether you’re struggling with sales or desperately trying to scale, this conversation is your roadmap to building a thriving, life-friendly MSP. 🔍 Key Topics Covered: • How to escape the "busi...
2025-08-071h 03
MSP InsiderClient Expectations vs. Reality: An MSP's Survival Guide Do you feel the tension between what your MSP promises and what it delivers? Discover how bridging this gap can set you apart from the competition. Summary: In this episode of MSP Insider, we dive deep into the often-overlooked disconnect between MSP agreements and real-world client expectations. Mike Pedrick, an industry expert, reveals vital insights on how to navigate relationship dynamics, set crystal-clear expectations, and deliver truly remarkable service. This is an eye-opener for MSP owners looking to scale their operations smarter and retain their clients for the long haul. 🔍 Key Topics Covere...
2025-08-0452 min
MSP InsiderMSP 3.0: The Future of Managed Services Revealed The future of managed services is no longer a distant promise; it's an urgent call to action for MSP owners ready to transform and thrive. Learn why shifting your mindset is crucial to your MSP's growth. Summary: In this episode of MSP Insider, industry veteran Tim Thomson joins us to discuss the transition to MSP 3.0, unlocking new growth opportunities through innovative mindsets and technologies. If you're ready to accelerate your MSP's success, it's time to tune in and learn actionable strategies that can be implemented today. 🔍 Key Topics Covered: • MSP...
2025-07-3154 min
Paul Green's MSP Marketing PodcastICP: Jargon or a powerful MSP marketing tool?The podcast powered by the MSP Marketing Edge
Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week…
ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easier.
MSPs: How to never drop a ball (no matter how busy you are): If you want to run the best MSP you can and find new clients at the same time without the fear o...
2025-07-2928 min
MSP InsiderMSP Owners Are Blindly Ignoring This Key Metric Are you flying blind when it comes to your MSP's margins? Discover the hard truths that could transform the financial health of your MSP business. Summary: In this episode of MSP Insider, Joe Burns, co-founder and CEO of Reformed IT, sits down to reveal the uncomfortable truths about MSP margins and why many MSPs are flying blind. We dive into understanding your numbers, making informed decisions, and reshaping your approach to pricing and client engagement. This episode is packed with essential insights designed to help MSPs scale smarter and increase profitability. 🔍 Key Topi...
2025-07-2853 min
MSP InsiderClient Expectations vs. Reality: An MSP's Survival Guide Do you feel the tension between what your MSP promises and what it delivers? Discover how bridging this gap can set you apart from the competition. Summary: In this episode of MSP Insider, we dive deep into the often-overlooked disconnect between MSP agreements and real-world client expectations. Mike Pedrick, an industry expert, reveals vital insights on how to navigate relationship dynamics, set crystal-clear expectations, and deliver truly remarkable service. This is an eye-opener for MSP owners looking to scale their operations smarter and retain their clients for the long haul.Key Topics C...
2025-07-2452 min
Paul Green's MSP Marketing PodcastEvery MSP should listen to this bookThe podcast powered by the MSP Marketing Edge
Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week…
Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP.
Would your MSP tackle a one off project to unlock MRR?: There is a way to warm up reluctant prospects and build a solid relationship with them, before asking them to sign a monthly recurring revenue contract with your M...
2025-07-2231 min
Paul Green's MSP Marketing PodcastGhosted? Send your MSP’s proposals in 3 waysThe podcast powered by the MSP Marketing Edge
Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week…
Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise.
A free cyber security webinar outline any MSP can use: Webinars are a great way to enhance your reputation and your perceived authority as the local tech expert. Let me give you a free cyber security webinar outline that any M...
2025-07-0845 min
MSP InsiderStruggling to Scale? The MSP Owner’s Dilemma ExplainedAre you an MSP leader grappling with stagnation and scaling hurdles? Discover the hard truths and transformative insights that are holding you back in today’s cluttered market. Summary: Join us in this episode of MSP Insider as we dive into the core challenges MSP owners face in scaling their business. Ron Losavsky shares his extensive coaching experience, revealing key barriers to growth and providing a roadmap for meaningful transformations in your MSP operations. If you’re ready to surpass mere survival and build a thriving MSP asset, this episode is your blueprint. 🔍 Key Topic...
2025-06-3033 min
MSP InsiderMSP Automation: Unlocking Efficiency with AI With Ashley Cooper In this episode of MSP Insider, we're diving deep into the often overlooked but massively impactful world of open source and how it's revolutionizing the MSP industry. Summary: Learn how community-driven resources and open source tools can transform your MSP, streamline operations, and enhance service delivery. Plus, discover why AI isn't just a buzzword but a powerful ally for scaling your business smarter. 🔍 Key Topics Covered: • The hidden benefits of open source for MSPs • How community engagement boosts MSP growth • AI tools that are redefining MSP operations • The pitfalls of ignoring open...
2025-06-1655 min
Paul Green's MSP Marketing PodcastCan your MSP offer an easy first purchase?The podcast powered by the MSP Marketing Edge
Welcome to Episode 290 of the MSP Marketing Podcast with me, Paul Green. This week…
Can your MSP offer an easy first purchase?: One of the biggest MSP marketing hurdles is asking potential clients to go from nothing to a monthly recurring revenue contract. A better way is to give them an easy first purchase.
Does your MSP do whatever it takes to keep clients happy?: Flexibility and initiative needs to be a culture within an MSP, not a policy. A culture of “do whatever makes technology easy for clie...
2025-06-0336 min
Paul Green's MSP Marketing PodcastHow to get your MSP recommended by ChatGPTThe podcast powered by the MSP Marketing Edge
Welcome to Episode 286 of the MSP Marketing Podcast with me, Paul Green. This week…
How to get your MSP recommended by ChatGPT: Ordinary people don’t just use Google for search anymore, many searches are being done using generative AI platforms. Are you ready to find out about GEO and how to leverage it for your MSP?
3 marketing priorities for your MSP in May: Want to do something to speed up your MSP’s growth as we near the middle of the year? Here’s some marketing ideas for May...
2025-05-0635 min
Paul Green's MSP Marketing PodcastTo grow your MSP, scrap these pointless tasksThe podcast powered by the MSP Marketing Edge
Welcome to Episode 285 of the MSP Marketing Podcast with me, Paul Green. This week…
To grow your MSP, scrap these pointless tasks: One of the curses of the MSP owner is the never-ending list of things that you need to do. Use the 80/20 rule to identify the things that make the biggest difference to the growth of your business.
Don’t be scared to present that cyber security webinar: Speaking at a seminar or a webinar can be an incredibly powerful way to attract prospects, warm them up and...
2025-04-2927 min
MSP InsiderWhy Your MSP Sales Training Is Garbage (And What Really Works) - Robert Gillette In this episode of MSP Insider, host Jeffrey Newton sits down with Robert Gillette, founder of MSP Dojo, for a candid conversation about why most MSP sales programs fail and what actually drives results. Through honest discussion, Robert reveals why making hundreds of cold calls isn't enough, how lack of confidence impacts sales meetings "like body odor," and the psychological barriers preventing MSP owners from achieving sales success. Key Topics Covered: • The three critical levers of MSP sales success beyond activity volume • Why most MSP owners sabotage their sales hires from day one • How compensatio...
2025-03-2452 min
Paul Green's MSP Marketing PodcastOptimize your MSP’s marketing for voice & AI search?The podcast powered by the MSP Marketing Edge
Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week…
Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website.
The perfect MSP sales promotion, that’s 1,000% GUARANTEED to work: What has worked really well for you in the past but for some reason you just stopped doing it? Perhaps it’s time to re-start it but with a better system in place.
A...
2025-03-1136 min
Paul Green's MSP Marketing PodcastNo idea where to start with your MSP’s marketing? Start HereThe podcast powered by the MSP Marketing Edge
Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week…
No idea where to start with your MSP’s marketing? Start Here: Discover the most important marketing things that will bring new leads into your MSP in my brand new, easy to read book.
People only buy managed services for one of two reasons: Most purchases are made to either fix a problem (needs), or to make the buyer feel good (wants). You should offer an almost endless supply of additional services to meet thes...
2025-03-0430 min
MSP InsiderStop Running Your MSP Like Everyone Else: A Marketing Expert's Warning - Kevin CluneIn Episode 9 of MSP Insider, host Jeffrey Newton sits down with Kevin Clune, founder of MSP Growth Hacks, for an eye-opening discussion about why traditional MSP models are failing to meet modern business needs. Drawing from his experience building and selling his own MSP, Kevin reveals why stepping outside the industry echo chamber might be the key to your success.Key Topics Covered:• Why traditional MSP models don't work for many clients• How to identify what customers really need (not what you want to sell)• Creating buyer personas that actually drive results• The evol...
2025-03-0353 min
Paul Green's MSP Marketing PodcastWhy the tough life of an MSP owner is worth itThe podcast powered by the MSP Marketing Edge
Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week…
Why the tough life of an MSP owner is worth it: Running a business can feel like it’s sucking all your time and energy, but the big picture is that you can work towards the lifestyle you most want to live.
How a messy office damages your MSP’s sales: Is your office a pristine, tidy space with zero mess or an untidy space packed with clutter? Find out why your environment impacts your ef...
2025-02-1826 min
Paul Green's MSP Marketing PodcastWhy does my MSP's marketing NEVER work?The podcast powered by the MSP Marketing Edge
Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week…
“Why does my MSP’s marketing NEVER work?”: Discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business.
Which is better for MSPs: Syndicated blogs or original content?: Up-to-date blog content on your website shows your MSP is active and it’s also great for demonstrating expertise and authority in technology. Aim to post a blog artic...
2025-02-0428 min
Paul Green's MSP Marketing PodcastSPECIAL: How to own an MSP doing $7m a yearThe podcast powered by the MSP Marketing Edge
Welcome to this SPECIAL edition of the show, Episode 269, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got the last of my special episodes for you, where you’ll discover how my guest grew his MSP to 450 clients, 35 staff and $7m revenue.
How to own an MSP doing $7m a year
Featured guest: Steve McNamara is the visionary founder and CEO of DTC, Inc., an MSP that has been a cornerstone of IT support for over 25 years...
2025-01-0728 min
Paul Green's MSP Marketing Podcast3 big MSP marketing priorities for 2025The podcast powered by the MSP Marketing Edge
Welcome to Episode 266 of the MSP Marketing Podcast with me, Paul Green. This week…
3 big MSP marketing priorities for 2025: The silver bullet to getting new clients and growing your MSP lies in consistent and persistent marketing. Make it easy by prioritising these three things.
And 3 big questions to ask yourself: Before the new year begins, take some time to answer these questions and focus yourself on your future goals, in life and in business.
This MSP is using a clever backdoor marketing tactic: My guest this week tells us w...
2024-12-1731 min
Paul Green's MSP Marketing PodcastSuccessful MSP owners exerciseThe podcast powered by the MSP Marketing Edge
Welcome to Episode 265 of the MSP Marketing Podcast with me, Paul Green. This week…
Successful MSP owners exercise: Our bodies are amazing, but they’re even better when we use them on a regular basis. Even just a 20 minute walk every single day keeps your body sharp – and also your mind.
How one client question can turn into 7 pieces of content for your MSP: To do great marketing for your MSP, you need great content. There’s tons of it around and there’s a simple way to extract it...
2024-12-1035 min
Paul Green's MSP Marketing PodcastGolden rules of MSP sales & marketingThe podcast powered by the MSP Marketing Edge
Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week…
Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you.
3 ways to kill your MSP’s sales: There are many mistakes MSPs make that stop them from winning new clients. Here are three that I see holding back MSPs everywhere.
How MSPs can build self managing teams: If you have to turn up every...
2024-10-2925 min
Paul Green's MSP Marketing Podcast9 MSP marketing ideas to break into a new verticalThe podcast powered by the MSP Marketing Edge
Welcome to Episode 254 of the MSP Marketing Podcast with me, Paul Green. This week…
9 MSP marketing ideas to break into a new vertical: One of the easiest ways to grow your MSP is to target a vertical. Marketing to a vertical is so much easier than marketing to a general audience.
How to stand out at networking meetings: To get the most from networking meetings you have to stand out but in the right way, in the most authentic way. And I’m going to tell you exactly how...
2024-09-2419 min
Paul Green's MSP Marketing PodcastMSP owners: Why do we make our lives so hard?The podcast powered by the MSP Marketing Edge
Welcome to Episode 253 of the MSP Marketing Podcast with me, Paul Green. This week…
MSP owners: Why do we make our lives so hard?: Business owners often hinder their own success by running a marathon while carrying an anchor, meaning they knowingly hold themselves back through overwork, limited thinking, or mismanagement.
The most powerful MSP marketing question to ask any lead: Asking this is a great way to prioritise your leads and create a follow-up list for the future.
How to do marketing within the CIS security framework: One...
2024-09-1727 min
Paul Green's MSP Marketing PodcastHow to grade the quality of your MSP's leadsThe podcast powered by the MSP Marketing Edge
Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week…
How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to)
If I suggested you spent 80% of your time marketing your MSP, would you think I was nuts? I believe that to grow your MSP and secure its future, you need to shift your focus from operations to marketing, making it your top priority to attract and c...
2024-08-2030 min
Paul Green's MSP Marketing PodcastEpisode 246: As the MSP leader, actions beat wordsThe podcast powered by the MSP Marketing Edge
Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to)
I also share a story of an MSP owner who successfully took a three-week break by properly resourcing his team, implementing clear systems, and maintaining visibility, proving his bus...
2024-07-3029 min
Paul Green's MSP Marketing PodcastEpisode 245: You sure that prospect's a great fit for your MSP?The podcast powered by the MSP Marketing Edge
Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP. Assess their value appreciation, willingness to follow advice and pay fairly, dependence on technology, and timely payment habits. (jump to)
I also explain why effectively converting leads into loyal clients requires persistent follow-up, strategic long-term engagement, and thoughtful touches. Foll...
2024-07-2328 min
Paul Green's MSP Marketing PodcastEpisode 241: Should your MSP have a presence on Reddit or X?The podcast powered by the MSP Marketing Edge
Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful if you’re targeting a niche. (jump to)
I also explain why MSPs should focus on strategic, long-term hiring, and seek short-te...
2024-06-2528 min
Paul Green's MSP Marketing PodcastEpisode 238: HUH? Growing your MSP should be... boring???The podcast powered by the MSP Marketing Edge
Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to)
I also tell you why email remains the powerhouse communication tool for MSPs, essential for owning client data and building strong relationships through consistent, engaging content. (jump to)
Megan Killian join...
2024-06-0433 min
MSP Community Live (Video)MSP Community Live | Ep. 35: 5/10/2024Don't miss this week's episode of MSP Community Live, airing on Friday, May 10th at 11:00 am ET.
Host Ray Orsini is back in action alongside Kyle Spooner, ready to delve into the hottest threads and topics in the MSP Community this week.
Don't miss out on their insights and valuable discussions to help you stay informed and ahead in the industry!
Connect with our hosts and guest:
Matt Topper: https://www.linkedin.com/in/matthew-topper/
Ray Orsini: https://www.linkedin.com/in/rayorsini/
Join the MSP Communities:
2024-05-1000 minMSP Community Live (Audio)MSP Community Live | Ep. 35: 5/10/2024Don't miss this week's episode of MSP Community Live, airing on Friday, May 10th at 11:00 am ET.
Host Ray Orsini is back in action alongside Kyle Spooner, ready to delve into the hottest threads and topics in the MSP Community this week.
Don't miss out on their insights and valuable discussions to help you stay informed and ahead in the industry!
Connect with our hosts and guest:
Matt Topper: https://www.linkedin.com/in/matthew-topper/
Ray Orsini: https://www.linkedin.com/in/rayorsini/
Join the MSP Communities:
2024-05-1000 min
Paul Green's MSP Marketing PodcastEpisode 234: How to market your MSP to a verticalEpisode 234
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 How to market your MSP to a vertical
10:14 This productivity hack will help you Get Things Done
18:56 Engender happier, more productive staff
Featured guest:
Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them feel valued, and increase their pr...
2024-05-0741 min
Paul Green's MSP Marketing PodcastEpisode 233: The MSP that's unstoppableEpisode 233
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Why you need Big Mo in your business
08:01 Systemize your ability to under-promise and over-deliver
15:41 This expert can help you grow your MSP business
Featured guest:
Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their ow...
2024-04-3032 min
Paul Green's MSP Marketing PodcastEpisode 229: SPECIAL: Using AI in your MSP's marketingEpisode 229
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel.
Kevin and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancements in AI technology could revolutionize how MSPs market to their leads, prospects and clients.
Featured guest:
...
2024-04-0223 min
Paul Green's MSP Marketing PodcastEpisode 226: The best (and simplest) MSP client retention ideaEpisode 226
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Is your website good enough?
07:59 The simplest way to maximize retention
15:07 How this MSP grew a million pound business…TWICE
Featured guest:
Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved over a million pounds in turnover in 11 years for his MSP business… then co-founded another MSP and did it all...
2024-03-1234 min
Paul Green's MSP Marketing PodcastEpisode 224: Can you grow your MSP with YouTube ads?Episode 224
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Looking after yourself IS looking after your business
08:45 A ‘no’ today isn’t a ‘no’ forever
16:01 Could YouTube Ads help grow your MSP?
Featured guest:
Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use YouTube ads to grow their businesses.
Benjamin is a serial entrepreneur and international keynote speaker. He’s the co...
2024-02-2737 min
Paul Green's MSP Marketing PodcastEpisode 223: Could you buy another MSP?Episode 223
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Could you grow your MSP business by buying another one?
08:39 How everybody benefits from cause related marketing
12:49 Using social proof to increase sales
Featured guest:
Thank you to branding & marketing strategist Chaya Glatt, for joining me to talk about how he MSPs can use social proof to improve the impact of their websites, and convert more leads into clients.
...
2024-02-2026 min
MSP Community Live (Audio)The Basic Requirements to Provide Service as an MSP | MSP Community Live SpecialEver wondered which tools are crucial for launching your journey as an MSP?
Join us on January 31st at 1:00 pm ET for a special MSP Community Live episode!
In this episode hosts Ray Orsini, Kyle Spooner, and Matt Topper, along with featured guests Dean Trempelas, Matt Rose from Tech Rage IT, and Dan Komis from TechRunner IT, will delve into a roundtable discussion, dissecting the fundamental requirements for providing service as an MSP.
If you're just starting out or looking to level up your MSP stack, this talk is a must-watch!
...
2024-01-3100 min
Paul Green's MSP Marketing PodcastEpisode 219: How this MSP grew from 0 to 25 staffEpisode 219
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 What is remarketing, and how can it help your MSP?
08:22 Five more common website mistakes
19:47 How this MSP grew from 0 to 25 staff
Featured guest:
Thank you to Chad Lauterbach, CEO of Be Structured Technology Group, for joining me to talk about how he grew his MSP business, from working alone out of his one-bedroom apartment to managing 25 staff.
Chad’s passion for he...
2024-01-2343 min
Paul Green's MSP Marketing PodcastEpisode 218: Is Facebook a viable promotional tool for an MSP?Episode 218
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Is Facebook a viable promotional tool for an MSP?
05:44 Five common website mistakes
19:22 How 'emotional content' can help you connect with prospects
Featured guest:
Thank you to Matt Tompkins, President of Two Brothers Creative, for joining me to talk about how MSPs can build trust and connect with leads and prospects by using 'emotional content' in their marketing.
Matt Tompkins has hosted...
2024-01-1642 min
Paul Green's MSP Marketing PodcastEpisode 216: SPECIAL: This guarantees your MSP SUCCESS in 2024Episode 216
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I'll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some of the thinking that will help you achieve your business goals for 2024.
I explore five key considerations that you will need to address to help you achieve your...
2024-01-0229 min
Paul Green's MSP Marketing PodcastEpisode 215: SPECIAL: The SECRETS to grow your MSP to $40m revenueEpisode 215
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the first of our series of Special Episodes heading into 2024, I'm joined by Intelligent Technical Solutions CEO Tom Andrulis.
Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of the stories and secrets, and tells the tale of how he grew his business from nothing to having $40 million in revenue in just 20 years.
Featured guest:
Tom Andrulis is t...
2023-12-2643 min
MSP Community Live (Audio)MSP Community Live | Ep. 19: 12/08/23In Episode 19 of MSP Community Live, hosts Ray Orsini and Kyle Spooner, joined by Goots, delve into a festive discussion about the holiday season, showcasing their holiday attire and touching on global celebrations. The episode then shifts to the upcoming MSP GeekCon event, emphasizing its educational and community-building aspects, and the RejectionCon event, highlighting its charitable focus. A significant part of the discussion revolves around client negotiations and pricing strategies in the MSP space, particularly how to handle requests for reduced billing. The hosts also address the challenges and concerns faced by employees in the wake of an MSP...
2023-12-0800 min
Paul Green's MSP Marketing PodcastEpisode 210: Use Star Wars marketing in your MSPEpisode 210
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Can you make your marketing as compelling as Star Wars?
06:59 The psychology of three-tier pricing
13:12 Free yourself from time-suck activities with a Virtual Assistant
Featured guest:
Thank you to Michele Ibbs, owner of I’m Your P.A., for joining me to talk about how MSPs can save time, reduce distraction, and better meet the needs of clients by using a Virtual As...
2023-11-2130 min
Tate Talks - The MSP PodcastS5E4: Tate Talks - With Darren Strong, Scalable MSPTate Talks with....Darren Strong, Scalable MSP
Hear about Darrens MSP journey and how Scalable MSP is helping MSPs grow.
You can connect with Darren on LinkedIn here
About Darren
Darren is the Managing Director and Founder of ScalableMSP, an MSP consultancy firm with a passion for helping MSP owners build the business they want, whilst bringing balance to their lives.
With 20+ years in the MSP & Corporate IT services world in various leadership positions to build MSP business to £7m and 20% EB...
2023-11-0237 min
Paul Green's MSP Marketing PodcastEpisode 207: How ordinary clients talk about their MSPEpisode 207
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 An MSP horror story you'll want to avoid
05:14 The advice that could save your marriage
10:05 Creating a brand video to win new clients
Featured guest:
Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand video to appeal to prospects and get the edge over their local competition.
Mariana is a seasoned EMMY® Award w...
2023-10-3131 min
Paul Green's MSP Marketing PodcastEpisode 206: This MSP won £7,000 MRR from networkingEpisode 206
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Improve your networking game to win more clients
10:17 How to raise your prices and take your clients with you
19:31 Securing investment for your new business
Featured guest:
Thank you to Scott McCrady, CEO of SolCyber, for joining me to talk about setting up a brand new MSSP, and how he raised $20 million of investment to get the business off the ground.
With 25...
2023-10-2434 min
Paul Green's MSP Marketing PodcastEpisode 205: A smart LinkedIn MSP marketing trickEpisode 205
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Finding the ideal regular cadence for your marketing system
07:28 Generate more leads with LinkedIn lead magnets
18:01 Get new clients and grow your MSP
Featured guest:
Thank you to Jake Gregorich, VP of Growth at Lyra Technology Group, for joining me to talk about how to bring on new clients and grow your MSP business.
Jake oversees revenue generation for one of t...
2023-10-1738 min
Paul Green's MSP Marketing PodcastEpisode 200 SPECIAL: 5 times this podcast has changed MSP's livesEpisode 200
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
One of the things I get asked most often is what other successful MSPs are doing, so in this episode I'll be sharing the stories of some of the MSPs I've worked with over the years, and I've raided the vaults for the guests that truly inspired them or helped them think about things in a new way, and finding out what a difference it's made to their businesses...
2023-09-1232 min
Paul Green's MSP Marketing PodcastEpisode 196 SPECIAL: Inspirational: How this MSP built his businessEpisode 196
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the third and final 2023 Summer Special podcast, I'm joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
Featured guest:
2023-08-1542 min
Paul Green's MSP Marketing PodcastEpisode 194 SPECIAL: Could your MSP survive losing 50% of revenue?Episode 194
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the first 2023 Summer Special podcast, I'm joined by MSP Managing Director Henry Duncombe. Henry shares with me his fascinating and inspiring story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the survival of his MSP following the loss of a £4.5 MILLION client.
Featured guest:
For the last eighteen years Henry has had one simple g...
2023-08-0130 min
Paul Green's MSP Marketing PodcastEpisode 190: Can an MSP do a 4 day working week?Episode 190
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 The ONE nugget of advice new MSPs need
07:09 The benefits of operating your MSP on a four-day working week
15:49 Marketing cyber security without leaning on fear, uncertainty and doubt
Featured guest:
Thank you to Dana Mantilia, CEO of Cyber Dana, for joining me to talk about cyber security marketing, and how you can do that without resorting to FUD - Fear, Uncertainty...
2023-07-0427 min
Paul Green's MSP Marketing PodcastEpisode 185: 7 MSP website headlines to swipe & adaptEpisode 185
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Upgrade your marketing and sales approach from Passive to Active
07:06 Seven MSP website headlines to swipe & adapt
16:47 Building fruitful long-term relationships with systemised relationship marketing
Featured guest:
Thank you to Steve Buzogany, CEO of The Appreciation Advocate, for joining me to talk about systemised relationship marketing, and how thoughtful gift-giving (as opposed to mailing out branded freebies) to prospects and clients can...
2023-05-3040 min
Paul Green's MSP Marketing PodcastEpisode 184: Your MSP's new client paid you HOW MUCH?Episode 184
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Marketing your MSP is investment not cost
06:10 Top three lessons on LinkedIn newsletters
15:48 Using workplace psychology to help your business grow
Featured guest:
Thank you to Alexander Abney-King, Psychologist and vCIO with Abney Global, for joining me to talk about how an understanding of workplace psychology can help MSPs to help their personnel communicate better, upskill and engage with new systems, manage...
2023-05-2330 min
Paul Green's MSP Marketing PodcastEpisode 178 SPECIAL: How this MSP can dominate his nicheEpisode 178
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this week's podcast, I'm joined by MSP owner Tony Sollars for a 121 marketing consult. He won a competition in my MSP Marketing Facebook group.
We talk about his business and what marketing he's already doing to promote it. Then I give him some advice on things he could try to push his business to the next level and become the dominant player in his niche.
2023-04-1149 min
Paul Green's MSP Marketing PodcastEpisode 177: 3 MSP media release ideas to swipe & useEpisode 177
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 How a change of environment could help boost your productivity
07:03 Three MSP media release ideas to swipe & use
17:27 The future of on-demand sales is AaaS - Anything as a Service
Featured guest:
Thank you to Mark Wass, Strategic Sales Director at CloudBlue, for joining me to talk about how he helps make it easier for MSPs and other businesses to offer services...
2023-04-0429 min
Paul Green's MSP Marketing PodcastEpisode 176: The MSP Marketing KPIs that matterEpisode 176
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Retrain your reticular activating system and focus on the positives
08:01 The MSP Marketing KPIs that matter
17:42 How better communication and follow-up with leads and prospects can dramatically improve growth
Featured guest:
Thank you to business consultant Jon Weberg for joining me to talk about helping MSPs create a more enticing offer for their leads and prospects, and the importance of good communications...
2023-03-2840 min
Paul Green's MSP Marketing PodcastEpisode 173: AI in real life: How this MSP uses itEpisode 173
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Why paying your (small) suppliers faster makes business sense
07:09 The Six Steps from 'suspect' to 'loyal customer'
18:01 How this MSP uses AI in real life
Featured guest:
Thank you to Trenton Schuttler of Net Guardians for joining me to talk about how his use of generative AI has transformed his MSP.
A self-confessed tech nerd, Trenton worked in a variety of industries...
2023-03-0737 min
Paul Green's MSP Marketing PodcastEpisode 170: Should you use AI for your MSP's marketing?Episode 170
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Should you use AI for your MSP's marketing
11:42 Beware of killing sales with 'samey' marketing
19:10 Get out of your own way to grow your MSP
Featured guests:
Thank you to Stuart Warwick and Ian Luckett from The MSP Growth Hub for joining me to talk about how get out of your own way to grow your MSP.
Following many years successfully helping...
2023-02-1439 min
Paul Green's MSP Marketing PodcastEpisode 168: The MSP invoice that helps client retentionEpisode 168
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Why you need to stop for the sake of your MSP
The MSP invoice that helps client retention
The productivity author on how to get more important stuff done
Featured guest:
Thank you to productivity author Graham Allcott for joining me to talk about how to get more important stuff done.
Graham is the author of the global best-seller, "How to be...
2023-01-3132 minPaul Green's MSP Marketing PodcastEpisode 165: The ultimate MSP marketing strategyEpisode 165
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
The best marketing strategy part 1 of 3: building audiences
Start 2023 by selling more to your current clients with this tool
A self-proclaimed introverted sales expert on how to out-perform your competition
Featured guest:
Thank you to Matthew Pollard, the Rapid Growth Coach, for joining me to talk about how to out-perform your competition.
Matthew Pollard is an internationally-recognised consultant, speaker, blogger, author, mentor...
2023-01-1044 minPaul Green's MSP Marketing PodcastEpisode 164 SPECIAL: Marcus Sheridan talks MSP marketingEpisode 164
!Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
This week’s podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer. He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market.
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences.
Forbes named Marcus “One of 20...
2023-01-0336 minPaul Green's MSP Marketing PodcastEpisode 163 SPECIAL: The £5million MSPEpisode 163
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
This week's podcast is all about our special guest, Anne Tasker, who grew her MSP to £5m in revenue. She joins me to explain exactly how she did it and the lessons she learnt along the way.
Anne founded Zenzero Solutions in 2001. During her 20+ years as Managing Director of Zenzero she took on multiple responsibilities as the business developed. Initially hands-on supporting customers, implementing innovative digital services. As t...
2022-12-2730 minPaul Green's MSP Marketing PodcastEpisode 162: Can you beat my MSP productivity stack?Episode 162
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
THIS is your MSP's 2023 goal
Can you beat my MSP productivity stack?
A $10m MSP owner's 2023 forecast
Featured guest:
Thank you to Jamie Warner from E-Nerds and Invarosoft for joining me to share how he grew his MSP to $10m and predictions for 2023.
Jamie is passionate about the IT support industry and previously founded an award winning MSP business in 2000 which...
2022-12-2039 minPaul Green's MSP Marketing PodcastEpisode 161: Three types of MSP sales peopleEpisode 161
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Fix your MSP's website navigation
07:42 Three types of MSP sales people
17:32 The MSP who turned a potato into $30,000
Featured guest:
Thank you to MSP owner Zach Kitchen for joining me to talk about how he turned a potato into a new client for his MSP.
Over 20 years ago, in middle school, Zach got caught hacking into the school computer system. The i...
2022-12-1333 minPaul Green's MSP Marketing PodcastEpisode 160: The MSP with bad techsEpisode 160
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Why it's time for your MSP to fire a tech
06:44 How to make tech news relevant to your clients and prospects
13:54 A pricing expert on how to accelerate your growth
27:02 A great book recommendation about transforming your leadership skills
Featured guest:
Thank you to Per Sjöfors, the Price Whisperer, for joining me to talk about how to accelerate your MS...
2022-12-0628 minPaul Green's MSP Marketing PodcastEpisode 159: Google your MSP againEpisode 159
Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes:
00:00 Is 'data capture' dead?
07:02 Why you need to keep Googling your MSP
11:27 Monthly recurring revenue from selling marketing services
25:00 A great book recommendation about discovering the best plan for your MSP
Featured guest:
Thank you to Andrew Down, IT Channel Leader at Vendasta, for joining me to talk about how to generate monthly recurring revenue from selling marketing services.
Andrew's role includes consulting and influencing various segments of the business...
2022-11-2926 minPaul Green's MSP Marketing PodcastEpisode 158: MSP's LinkedIn automationEpisode 158
Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes:
00:00 Does automation still have a role to play in dealing with your LinkedIn
08:30 Why a 'buyer persona' needs to be central to your MSP's marketing
15:52 A recruitment expert explains how to find the best new people for your team
35:18 A great book recommendation about coming up with creative solutions
Featured guest:
Thank you to Lori-Ann Duguay 'the people person' for joining me to talk about how to find the best new peo...
2022-11-2236 minPaul Green's MSP Marketing PodcastEpisode 157: Should your prices be on your MSP's website?Episode 157
Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes:
00:00 I answer 3 of the most common MSP marketing questions
12:09 This is what I think about having a Pricing Calculator on your MSP's website
19:22 An ex-MSP's journey to create a tool to give you time back
36:07 A great book recommendation about creating great processing within your MSP
Featured guest:
Thank you to Brian Brammeier from ZeroTouch MSP for joining me to talk about his journey from MSP owner, to the creator of a...
2022-11-1537 minPaul Green's MSP Marketing PodcastEpisode 155: Your MSP exists to fund your future lifestyleEpisode 155 includes:
00:00 How to shape your business with your future lifestyle
07:39 Why you should charge an 'idiot tax'
12:45 The right mindset to grow your MSP
27:57 A great book recommendation about breaking through the ceiling to the next level
Featured guest:
Thank you to Chuck Canton from Sourcepass for joining Paul to discuss the right mindset to grow your MSP.
Chuck is a seasoned and dynamic technology executive with more than a decade of experience at hyper-growth companies, with experience in launching and growing startups, securing growth funding, acquisitions...
2022-11-0129 min
Paul Green's MSP Marketing PodcastThe Ultimate MSP Podcast Crossover: Big QuizThe Big Quiz:
In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration.
Throughout September 2022, six leading MSP podcasters joined forces to share their combined knowledge and to highlight the other podcasts on offer.
The Ultimate MSP podcast crossover event culminates with a special show on Friday September 30th 2022, in which our hosts come together to tackle a fun tech quiz.
Listen / watch to see how the MSP podcasters get on, plus find out if you could do...
2022-09-3026 minPaul Green's MSP Marketing PodcastEpisode 150: This is how to influence your MSP's prospectsEpisode 150 includes:
00:00 Three more powerful marketing weapons to influence your prospects
08:47 How to best help your staff during the cost of living crisis
19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event
22:06 A new vCIO revenue stream for your MSP
37:31 A great book recommendation about getting the most out of your day
Featured guests:
As part of this month's Ultimate MSP podcast crossover event, thank you to Richard Tubb, the host of TubbTalk, for joining Paul to share...
2022-09-2739 minPaul Green's MSP Marketing PodcastEpisode 149: Claim your share of this $5,000 MSP giveawayEpisode 149 includes:
00:00 Create amazing marketing with these 3 influential weapons
09:20 Find out about the $5,000 MSP giveaway
12:45 MSP failure advice from the MSP Podcast Crossover
14:40 What is 'scrappy marketing' and how you can use it
27:49 A great book recommendation all about knowing your audience
Featured guests:
As part of this month's Ultimate MSP podcast crossover event, thank you to Adam Walter, co-host of The Humanize IT Podcast, for joining Paul to share the best piece of business advice he's ever been given.
In each episode of their show...
2022-09-2030 minPaul Green's MSP Marketing PodcastEpisode 148: MSP marketing lessons from this direct mailEpisode 148 includes:
00:00 A great example of modern direct mail
14:03 Clever automation with calendar bookings
16:47 MSP planning advice from the MSP Podcast Crossover
19:15 Improve sales with 'relationship signal intelligence'
29:37 A great book recommendation filled with MSP inspiration
Featured guests:
As part of this month's Ultimate MSP podcast crossover event, thank you to Ian Luckett, the host of The IT Experts Podcast, for joining Paul to share the best piece of business advice he's ever been given.
Ian is a Business Growth Consultant and specialises in helping business...
2022-09-1331 minPaul Green's MSP Marketing PodcastEpisode 144: Your MSP needs a Dream 100 prospect listEpisode 144 includes:
00:00 Why speed is of the essence for dealing with prospects
10:59 Identify a Dream 100 prospect list to accelerate your MSP's growth
19:40 A productivity expert explains how to do 1 hour of work in 30 minutes
46:26 A book recommendation to help you earn an MBA without the associated cost
Featured guest:
Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30 minutes.
Blaine is a high level performer with a wealth of knowledge who is committed to he...
2022-08-1648 minPaul Green's MSP Marketing PodcastEpisode 143: Admit what your MSP CAN'T do, to win trustEpisode 143 includes:
00:00 The marketing power of admitting your limitations
08:00 Understand the Pros and Cons of using MSP jargon
17:36 A marketing expert explains why email marketing isn't dead
39:44 A book recommendation to help you create better customer service
Featured guest:
Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn't dead.
Nate is the founder of Tech Pro Marketing, a marketing company specifically dedicated to serving the MSP community. He has been featured throughout the channel in publications such as C...
2022-08-0941 minPaul Green's MSP Marketing PodcastEpisode 142: Your MSP's marketing advantage: Showing empathyEpisode 142 includes:
00:00 Why empathy is the core marketing skill to develop
07:33 Paul's real life example of why 'before & after' case studies matter
12:59 The MSP owner who thinks the tech on-site visit is dead
25:11 A book recommendation to help you build trust within internal teams
Featured guest:
Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead.
Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of b...
2022-08-0226 min
Paul Green's MSP Marketing PodcastEpisode 137: How to start an MSP YouTube channelEpisode 137 includes:
How (and why) your MSP should dominate YouTube
The technical set-up to give your phone person
Plus on the show this week, which tools do MSPs always get wrong
Featured guest
Thank you to Ben Spector, Zomentum's Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP.
Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he's been working in two capacities. First as Product Manager with Zomentum, leveraging his pr...
2022-06-2835 minPaul Green's MSP Marketing PodcastEpisode 93: Should your MSP's logo go on your car?In this week’s episode
Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl plastic. Check out Paul’s brilliant tried and tested method for making a lot of noise and being seen in the marketplace
Also, did you know your MSP needs a Star Wars-esq opening scrolling story? Okay, maybe not literally yellow text fading into the distance, but Paul explains how creating the right backstory can set up your MSP for increased growth
Plus on the show this week, Paul...
2021-08-2427 min
Paul Green's MSP Marketing PodcastEpisode 62: SPECIAL: How to fix your MSP's websiteIn this week’s special episode
Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s special episode
Join Paul to discover what you can do to fix your most important marketing tool
Paul takes you through the 10 fundamental things to improve on your website
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In this special podcast Paul mentioned the book Influence by Dr Robert Cialdini
Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHou...
2021-01-1921 min
Paul Green's MSP Marketing PodcastEpisode 54: How to buy another MSPIn this week’s episode
Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. This week on the show Paul’s joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and potential pitfalls
Also this week – times have changed and you can no longer rely on just one particular way of gaining new client...
2020-11-2426 min
Paul Green's MSP Marketing PodcastEpisode 52: The difference between MSP marketing strategy & tacticsIn this week’s episode
It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that
Also on this week’s show; your MSP is not going to grow unless a) you’ve got the right kind of people around you, and b) YOU can lead them in the righ...
2020-11-1029 min
Paul Green's MSP Marketing PodcastEpisode 42: SPECIAL EPISODE: How this MSP built his business
In this week’s episode
So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their own clients over time. But occasionally we hear stories of MSPs who take the bold step of growing through acquisition. This special podcast episode is all about one such success story.
This week Paul invites an MSP owner to share their inspiring story. Listen as David Darmstandler from Datapath explains how he built up his MSP over a number of years through a combination of focus, hard work and al...
2020-09-0138 min
Paul Green's MSP Marketing PodcastEpisode 40: How to position your MSP as THE experts
In this week’s episode
Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs are getting on. And in this week’s episode Paul’s joined by a special guest from Datto to discuss their latest ‘State of the MSP report’
Also this week Paul answers a brilliant question from a listener on how to use marketing to beat the competition, and position yourself as THE expert in your field
Plu...
2020-08-1832 min
Paul Green's MSP Marketing PodcastEpisode 21: MSP KPIs to trackIn this week’s episode
Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers
IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you sold it tomorrow
Also this week Paul looks at how to overcome objections at sales meetings. And answers a question for an MSP on whether or not to...
2020-04-0732 min
Paul Green's MSP Marketing PodcastEpisode 20: If your MSP is hacked you're screwedIn this week's episode
It's devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean 'game over'. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike
Also this week, and on the subject of security, how a simple phishing test could lead to increased monthly recurring revenue
There's also a fascinating conversation with a special guest about how to see IT buying from a client's point of...
2020-03-3119 min
Paul Green's MSP Marketing PodcastEpisode 16: Why clients stick with their MSP, even if they're unhappyIn this week’s episode
It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice
It may not be great for your waistline (!) but Paul also explains why making regular bookings for the best placed table in your favourite local restaurant could make the world of difference to your MSP’s net profit
Also in this week’s show, a listener asks if...
2020-03-0327 min
Paul Green's MSP Marketing PodcastEpisode 5: The best MSP marketing bookIn this week’s episode
Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP
Some of the best potential sales people in your MSP could be the technicians. However you may find they either don’t want to do it or aren’t very good at it. Paul talks about something called the Profit Matrix that can easily help everyone contribute towards increased net profit
Did you know there’s a free boo...
2019-12-0323 min