Shows
Spartan InsightsSpartan Insights Podcast Career Advice EpisodeJoin our experts to learn more about how to accelerate and advance your career in marketing research, insights, analytics, and business. Our special guests include Julie Kurd, Chief Customer Officer at Intuify, Matt O'Mara, MSMRA Vice Chair Person and Managing Director of Cranbrook Search Consultants, Kari Bushey, MSMRA alum and Marketing Research Manager at Intuify, and Jessica Richards, Senior MKT MS Programs Director at Michigan State University. The artwork and editing support for this episode was provided by Janny Mach, MSMRA student.
2024-10-161h 11Spartan InsightsSpartan Insights Episode 32: Josh Goldfinch, Director of Customer Insights at Verizon and Anita Watkins, Global Solutions Leader at Kantar and Board Chair
2024-01-2220 minSpartan InsightsSpartan Insights Episode #31: Kyle Mayton, Associate Account Director at QualSights and Jacci Weber, Pet Parent Insights Team Lead at Mars Petcare, Vice Chair of MSMR Advisory BoardJoin us in listening to Kyle Mayton and Jacci Weber talking about Marketing Resarch after the MSMR program. Jacci talks to Kyle about his work after graduating from the MSMR Program and his job as an Associate Account Director at QualSights!
2023-09-0619 minSpartan InsightsSpartan Insights Episode 30: Ayalla Ruvio, Associate Professor of Marketing, MSMR Academic Director
2023-08-0424 min
MSU Today with Russ WhiteInflation and the evolution of holiday shoppingRuvio is an associate professor of Marketing at the Eli Broad College of Business at Michigan State University, and the director of the Master of Science in Marketing Research (MSMR) program. Her research focuses on the wellbeing and behavior of consumers and employees. Morgeson is an assistant professor of Marketing at the Broad College. His research focuses on customer-firm relationships and the financial value of both customer and employee assets to firms. “Inflation is absolutely impacting holiday shopping,” says Morgeson. “We’re coming off a period of a couple of decades where we haven’t had particul...
2022-12-0915 min
MSU Today with Russ WhiteMSU researchers ask: Are you being quiet fired?Ruvio is an associate professor of Marketing at the Eli Broad College of Business at Michigan State University, and the director of the Master of Science in Marketing Research (MSMR) program. Her research focuses on the wellbeing and behavior of consumers and employees. Morgeson is an assistant professor of Marketing at the Broad College. His research focuses on customer-firm relationships and the financial value of both customer and employee assets to firms. “Quiet firing is a strategy that a company uses to trim out some of their employees quietly,” says Ruvio. “Layoffs are not quiet firing...
2022-12-0920 minSpartan InsightsSpartan Insights Episode 30: Thomas York, Director, UX Research/Market Research at Willis Towers WatsonJoin us in listening to Tom York as he shares his vast career journey to becoming the Director of UX Research/Market Research at Willis Towers Watson. Tom discusses changes in marketing research industry after the pandemic, use of AI in research and key learnings and advice for all MR professionals.
2022-07-0821 minSpartan InsightsSpartan Insights Episode 29: Jorge Calvachi, Director of Insights at La-Z-BoyJoin us in listening to Jorge Calvachi as he shares his vast career journey to becoming the Director of Insights at La-Z-Boy. Jorge discusses key learnings and advice for all MR professionals seeking optimal professional success at any level.
2022-04-1222 minSpartan InsightsSpartan Insights Episode 28: Douglas Healy, Senior Director, Consumer Insights at GatoradeJoin us in listening to Doug Healy share best practices for professional success obtained throughout his vast career. Doug shares his story and valuable journey to Senior Director, Consumer Insights at Gatorade and discusses how listeners can apply the learned techniques and lessons to their own career path. Doug shares the importance of interpersonal connections and how understanding people and the current work environment is essential to long-term success
2022-01-1021 minSpartan InsightsSpartan Insights Episode 27: Joey Stephenson, Foodservice Poultry Marketing Manager at Tyson FoodsJoin us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shares more about his valuable journey to Category Marketing Manager at Tyson Foods and how listeners can apply techniques and lessons learned to their own career path. Joey also talks further about the importance of “quantifying” your experience and writing focused professional communication.
2021-05-1115 minSpartan InsightsSpartan Insights Episode 26: Michael Brereton, Executive in Residence, Department of Marketing at MSUJoin us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR Professor. Professor Brereton’s vast knowledge of both executive leadership and the marketing research industry is highly valuable for those growing their career in this field at all levels.
2021-03-3120 minSpartan InsightsSpartan Insights Episode 25: Don DeVeaux, Professor of Practice for the MSMR Program at MSUProfessor DeVeaux shares his journey from engineering and manufacturing to the consumer section of brand management, product planning, and forecasting with major companies in the automotive industry. He also discusses the benefits of teamwork and making meaningful professional connections and how those actions can lead to exciting career opportunities. Professor DeVeaux also covers key characteristics of how MSU MSMR teaches students to be critical thinkers. Learn more about Professor DeVeaux's journey from a global leadership role to MSMR Professor.
2021-03-3116 minSpartan InsightsSpartan Insights Episode 24: Jamin Brazil, Host of the Happy Market Research PodcastJoin us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an expert in building an influential network and provides exceptional advice on growing meaningful short-term and long-term professional connections. Jamin shares the value of the MSU MSMR program as it relates to providing access for students to top business connections. He also shares best practices on how to enjoy networking by talking about the amazing successes of others. All interested in being an expert in networking will gain highly valuable best practices from...
2021-02-2419 minSpartan InsightsSpartan Insights Episode 23: Rich Spreng, Professor, Interim Department of Marketing Chairperson & MSMR Academic Director at Michigan State UniversityPlease join us in listening to Professor Rich Spreng speak about the educational and professional career that led him to become a marketing research professor at Michigan State University. Professor Spreng discusses his involvement in the development of the Masters in Marketing Research program at MSU. He highlights the program's importance and purpose and concludes with his most useful advice for current students.
2021-02-2016 minSpartan InsightsSpartan Insights Episode 22: Katie Caldwell, Research Analyst at Quicken LoansPlease join us in listening to Katie Caldwell discuss her most recent careers and the experience she has gained from them. Starting at Walt Disney World as a Consumer Insight PI, to landing a job back in Detroit as a Research Analyst at Quicken Loans. Katie is also an MSMR alumna, where she discusses which classes stuck out most to her within this program, and how she is using them in her career. Last but not least, Katie stresses the importance of having a mentor, which is immensely beneficial.
2021-01-0817 minSpartan InsightsSpartan Insights Episode 21: Darien Harris, Director of Player Engagement for Michigan State FootballJoin us in listening to Darien Harris discuss his career and experiences as a professional athlete and marketing researcher. Darien, an MSMR alumnus, talks about his collegiate football career during his undergraduate years at MSU and his professional football career as an MSMR student. Darien shares valuable advice for all MSMR students to take with them to their academic and professional careers.
2020-12-0817 minSpartan InsightsSpartan Insights Episode 20: Dale Sanko, Director of Consumer Insights at DSWJoin us in listening to Dale Sanko provide insightful advice about marketing research careers on the client-side. Dale discusses how his academic career led him to a professional career in marketing research. He shares insight on how DSW and other companies have navigated operations amidst the pandemic. Dale leaves valuable advice for MSMR students who will soon be entering the workforce in a few short months.
2020-11-1619 minSpartan InsightsSpartan Insights Episode 19: Arturo Fausto, Global Brand Research Lead at CadillacJoin us in listening to Arturo Fausto provide insightful advice about how the MSMR Program has helped shape his career at Cadillac as a Global Brand Research Lead. Arturo leads the Cadillac ad hoc qualitative and quantitative research, which includes brand strategy and brand positioning. He also shares how advertising new cars in to the market works. Arturo offers exceptional advice to future MSMR students on how to prepare for their careers while being in this program.
2020-11-1219 minSpartan InsightsSpartan Insights Episode 18: Mike Mickunas, Bane & Company Advisor and Former Global VP at Kellogg'sJoin in us in listening to Mike Mickunus provide valuable advice resulting from his global career in brand based insights and analytics with a focus on cause and effect relationships and investments. Mike has helped to round out the "full picture" of the customer value experience throughout his vast executive career at Kellogg's. Mike also provides essential advice for career advancement and how to standout as a top candidate for opportunities.
2020-10-1118 minSpartan InsightsSpartan Insights Episode 17: Bernard Brenner, Senior Director for Advertising at MicrosoftBernard, Senior Director for Advertising, Social and Retail Effectiveness at Microsoft, discusses how COVID-19 has impacted and changed his and many others' work environments, and he also shares helpful advice on how people can successfully navigate through these changes. He also discusses his experiences as a hiring manager, offering advice to students entering their careers on what he and many other companies are looking for in potential employees.
2020-10-0519 minSpartan InsightsSpartan Insights Episode 16: Marisa Jonna, Analytical Consultant at EquifaxMarisa shares helpful advice and perspectives for MSMR graduates growing their careers in the field. She also further discusses her experience and knowledge gained from the MSMR program and how the MSU program helped her to be best prepared for success in the industry. Marisa also shares very helpful advice on how to effectively organize your day working remotely, how to be confident presenting, and increasing self-awareness to grow your career and professional skills.
2020-09-1317 minSpartan InsightsSpartan Insights Episode 15: Merrill Dubrow, President & CEO of M/A/R/C ResearchJoin us for this special version of Spartan Insights, where we interview our host Merill Dubrow as he shares more about his story on the path to becoming president & CEO which provides highly valuable insights and guidance to those progressing their career at any level. Merrill also shares more about the new Insights Resource Guide created by M/A/R/C Research to help all in the MR industry connect for networking, opportunities, mentorship, and career advancement.
2020-08-2220 min2020-08-1215 minSpartan InsightsSpartan Insights, Episode 13: Emily Allen, Associate Product Marketing Manager at GoogleEmily shares valuable advice about her experience with the MS in Marketing Research program at MSU and how participating in the program helped her achieve her dream job at Google. Emily talks about the highly competitive rotational program she participated in at Google and provides further helpful guidance for listeners seeking to follow a similar career path.
2020-06-2022 minSpartan InsightsSpartan Insights Episode 12: Jane Evarian Associate Director (Career Design Strategist) at MSUJane shares highly valuable insights for networking and job searching in any market to include the COVID-19 environment. She also shares the secrets and importance of networking when applying to jobs to stand out best for top opportunities. For more helpful information check out Jane's book- Whologic: https://www.amazon.com/WHO-LOGIC-Practical-Valuation-Management/dp/057850880X.
2020-05-2422 minSpartan InsightsSpartan Insights, Episode 11: Olivia Al-Eisa, Digital Shopping Specialist at MeijerListen in as Olivia discusses her most influential courses during her time as an MSMR student, what qualities make a great leader, and her achievement of getting her dream job.
Host: Merrill Dubrow, CEO M/A/R/C/ Research and MSMR Board Chair-Elect Producers: Jessica Richards-MSMR Program Director, Sam Wagner- MSMR Student Social Media and Website Manager
2020-05-1816 minSpartan InsightsSpartan Insights, Episode 10: Sydney Harris; Global Brand and Consumer Marketing Manager This episode features NFL Global Brand and Consumer Marketing Manager, Sydney Harris speaking on her current role, advice for young professionals entering the job force, and her non-profit work.
2020-04-2818 minSpartan InsightsSpartan Insights, Episode 9: Susan Emerick, Digital & Social Marketing StrategistSusan Emerick, a Digital & Social Marketing Strategist, discusses the value of life-long learning as well as her experience attending the MS in Marketing Research program at Michigan State University online. Susan also talks about the process of writing her own book and teaching content and strategy mastered throughout her career. Susan also shares helpful advice to those beginning their careers in the market research industry.
2020-03-3118 minSpartan InsightsSpartan Insights, Episode 8: Maryann Stockard, Customer Insights Manager, Zillow GroupListen in as MaryAnn discusses her experience on both the client and supplier-side of marketing research. MaryAnn also explains the importance of insights throughout the marketing industry.
2020-03-2617 minSpartan InsightsSpartan Insights, Episode 7: Ryan Barry, CRO at Zappi (Part 2 of 2)Ryan highlights the importance of a great work-life balance and how to organize your professional life to compliment time with family. Ryan also discusses how to start with and grow a company in regard to culture addition, business evolution, and innovation within an ever-changing industry.
2020-03-2623 minSpartan InsightsSpartan Insights, Episode 6: Ryan Barry, CRO at Zappi (Part 1 of 2)Ryan discusses essential tips and best practices to ensure optimal success for a top career in the marketing research (MR) industry. Ryan discusses how he evolved as a leader, his experience working in the culture of MR, and what everyone today should know for an amazing future in this career path.
2020-03-2521 minSpartan InsightsSpartan Insights Episode 5: Sophia Wright, Sr. Analyst (NPS) at Delta AirlinesSophia discusses valuable insights regarding NPS and customer satisfaction at Delta Airlines and her excellent experience in the MSU MSMR program. Sophia includes how the MSMR program best prepared her for her exceptional career.
2020-03-2521 minSpartan InsightsSpartan Insights Episode 4: Anita Watkins, Global Head of Qualitative for KantarAnita Watkins, Global Head of Qualitative for Kantar shares expert advice on both her journey into qualitative research and how to be a top qualitative researcher in today's job market. Anita's exceptional advice and knowledge applies to all interested in a top career in qualitative research.
2020-03-2520 minSpartan InsightsSpartan insights Episode 3: Patrick Loewen, Fusion Leader at Aimpoint ResearchPatrick discusses his experience on the supplier side of MR following his completion of the MS in Marketing Research program at Michigan State University. Patrick also provides highly valuable insights for new and future MSMR students to be most successful.
2020-03-2415 minSpartan InsightsSpartan Insights Episode 2: Michael Klaus, Associate Brand Manager Chest Wall at StrykerMichael discusses his career path leading to Associate Brand Manager at Stryker and his experience in the MS in Marketing Research program at Michigan State University.
2020-03-2416 minSpartan InsightsSpartan Insights Episode 1: Jacci Weber, Manager of Consumer Insights at the Wendy CompanyHost and M/A/R/C CEO Merrill Dubrow interviews Jacci Weber, Consumer Insights Manager at The Wendy's Company. Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.
2020-03-2421 min