Shows
MadAboutGrowthMarket Expansion Strategies with Piyush J ChaudharyIn the eight-episode of the podcast series, we had invited Piyush who is a sales director at Sportradar, a company that is a global leader in delivering sports data and content to media companies, sports federations, and the betting industry. He shared his industry experience and also gave insight into this niche industry.
Piyush is a business development and operations professional with a background in Sports, Tech, and Finance with experience in developing markets in Asia-Pac, EU, and Africa.
He brings an extensive network of global connections as well as a detailed understanding of business...2020-10-2346 min
MadAboutGrowthMarketing - Sports IndustryIn the ninth episode of the podcast series, this time we had invited Avadh who heads ESports for the gaming app called Mobile Premier League. He talked about different marketing aspects of the gaming industry.
Avadh currently heads ESports for the gaming app, Mobile Premier League. Prior to this, he has worked across senior sales and marketing roles within Pepsico, OYO, and Airtel. He is an alumnus of IIM Calcutta and NIT Calicut. He has had a close relationship with the sports industry in the past having headed brand Gatorade (The world’s no.1 Sports Drink) for In...2020-10-221h 02
MadAboutGrowthSales Methodologies SPIN, SNAP & Challenger - A Community DiscussionIn the seventh podcast episode, our team members Moses Sam Paul, Giridhar, Satyan, Suman & Shailesh have discussed Sales methodologies: what, why & How of three different strategies — SPIN, SNAP & Challenges. They have also explained how the Growth Engine Course (GEC) by MAG is aligned with all three strategies and can the bridge the gap between business education and the market.2020-10-0844 min
MadAboutGrowthMarketing during I.P.L. Times - Community CritiqueIn the sixth podcast episode, our team members Moses Sam Paul, Giridhar, Satyan & Shailesh have given insights on how different brands make marketing strategy during IPL time. Also, three different ads were dissected, and based on their content strategy rating was given by MAG.
This IPL has come at the time of the year when viewers were looking for some fresh content beat online or beat on television. Brands were already looking for the right moment when they can tap into the consumers’ buying cycle and so, IPL has provided brands the right moment and strategy for fre...2020-10-0152 min
MadAboutGrowthMoment Marketing Strategies with Gvs Chaitanya: Head of Growth - AppknoxIn the first episode of podcast series, we had invited Chaitanya who is the Growth Head at Appknox and an expert in Moment Marketing. In the last 12 months, he has increased the MRR of Appknox by 318.75%.
Chaitanya started working on side projects and building WordPress websites at age of 17, part of a crazy startup called “Crazyheads “ when he was 19 where he tried everything out there from Brand development, Sales, Building stuff, and marketing which accelerated his journey towards marketing, by 2015 Crazyheads was India’s fastest emerging digital media startup.
He has been with the SaaS indust...2020-09-1856 min
MadAboutGrowthB2B Sales & GoTo Market StrategiesIn the fifth episode of the podcast series, we had invited Ashish Kumar Jha who is a seasoned solution sales professional with over 13 years of sales experience. He talked about his journey in sales into different domains and discussed Goto Market Strategies.
Ashish is a seasoned solution sales professional with over 13 years of sales experience in the field of Media, Industrial Robotics and Automation solutions, and Enterprise Software Sales.
He has been part of multiple startups such as Appdynamics (acquired by Cisco for $3.2Bn) and Nutanix (valued at $5Bn) in Global Sales Roles, where he...2020-09-171h 03
MadAboutGrowthAdCopy Strategies for the Digital World with Poorva BhatikarIn the fourth episode of the podcast series, we had invited Poorva Bhaitkar who is a Principal Account Manager at Google. She shared her experience in brand marketing and the strategies for writing different ad copies. At the end of the log, you will find the complete video and audio podcast link.2020-09-101h 10
MadAboutGrowthStrategies to Survive and Thrive in Uncertain Times with Srinivas KanumuriIn the third episode of the podcast series, we have invited Srinivas who is a Founder and Director at Minton Consulting. He gave a lot of insights about how small SMEs can grow in uncertain times and different strategies they can adopt.
Srinivas worked at Mercedes Benz R&D, General Motors, TCS before moving into Strategy Management. He held Senior Strategy Management positions in Afcons Infrastructure, Takshashila Consulting, Reliance Jio driving continuous improvement with multiple high-performance teams.
Started his own venture Minton Consulting, which helps clients implement projects to improve productivity, sales and to reduce o...2020-09-031h 05
MadAboutGrowthRavi Kikan: Head of Marketing & Growth - Zing HRIn the second episode of podcast series, we have invited Ravi Kikan who is the Head of Marketing & Growth at Zing HR. He shared his journey with us and talked about a few sales strategies. At the end of the log, you will find the complete video and audio podcast link.2020-08-271h 04