Shows
The Sales MachineHow to Use AI That Reps Actually Trust and Follow | Ft. Francis BreroLet’s be honest, your reps don’t trust your AI tools.
They ignore the scoring. They chase the wrong leads. And they blame marketing when nothing closes.
That’s because most AI feels like a black box. It gives you signals, but no context. And if your reps don’t understand it, they won’t use it.
That’s why I brought on Francis Brero, co-founder of MadKudu, the man behind sales AI tools trusted by Figma, Gong, Dropbox, and more. His approach? Don’t make reps think. Just give them what works.
...
2025-05-2150 min
Product Growth StoriesHow He Built a $10M AI Company with ZERO Cold Calls (Sales Intelligence Secrets)Your go-to-market strategy is failing because your channels are saturated. Most B2B teams are still using a decade-old playbook that no longer works. In this video, learn the strategic partnership approach that helped MadKudu punch above its weight class. 🔥 Do you want to double your demo pipeline this year? Get a free SaaS growth strategy session http://www.freegrowthsession.com Francis Brero, Co-Founder of MadKudu, built a successful AI sales intelligence tool by being extremely strategic with his initial customers. He explains how they targeted "cool kids" companies like Segment and Gong, whi...
2025-03-2320 min
BeyondSaaSAI, SaaS, and the Changes Ahead | Francis Brero on BeyondSaaS Ep 008Jason Niedle speakswith Francis Brero, co-founder and CPO of MadKudu, about the intersection of AIand SaaS, focusing on how companies can enhance conversion rates and retention— Episode 008 of BeyondSaaS by Tethos. They discuss the evolution of MadKudu,the importance of adapting sales and marketing strategies, the challenges ofhiring and leadership, and the current market trends affecting growth. Chapters 00:00 Introduction toSaaS Growth Strategies01:46 The Role of AIin Sales and Marketing05:11 Challenges inAdapting to AI-Driven Growth09:04 Navigating Salesand Marketing in a Changing Landscape11:10 Lessons Learnedin Lead...
2025-03-2019 min
The Executive Brand PodcastSam Levan: The new Signal-Based Selling PlaybookSam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers.In this episode we talk about: - The new Signal-Based Selling Playbook- How to Handle Old Opportunities- and many more topicsSam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn...
2024-05-2837 min
The TransactionDecoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Craig Rosenberg and Matt Amundson to discuss the transition from traditional methods to Signal-based Selling and the urgent need for precision and relevance in outbound sales efforts. They also dive into the critical role of modern data architectures, such as cloud data warehouses, in enabling efficient...
2024-04-2552 min
ProductwiseImproving customer centricity as your product scales with Francis Brero, C0-Founder and CPO at MadKuduFrancis Brero is the Founder and Product leader in MadKudu, a data heavy product allowing companies to manipulate and use first party data to customise the buying experience for b2b buyers.
Our question of the day: how do we improve customer centricity as your product scales?
Francis shares that 1 big change was to introduce Gong, a call recording tool, to bring the voice of customer into the front of the decision making. Francis uses snippets of the recordings through the process of adjustment and improvement of the product on ongoing basis. "You get an...
2024-04-0213 min
Thrivecast#28 — Revenue Intelligence for Startups, ft. Francis Brero, CPO MadKuduWelcome to our latest episode where we're thrilled to have Francis Brero, Co-founder and Chief Product Officer of MadKudu, share his insights on Revenue Intelligence for PLG-first SaaS companies. Francis started in engineering and later moved into data science. He co-founded MadKudu with Sam Levan. Their vision was clear: leveraging data science to enhance go-to-market strategies for SaaS businesses. Join us as Francis shares his experiences from the early days at TechStars to becoming a leading figure in revenue intelligence, offering a fresh perspective on the growth strategies reshaping the SaaS industry.Listen now on...
2024-03-2332 min
The StackDrive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG).So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market?In this episode, Dan invites a lineup of product experts, including Aaron Bird, CEO at Inflection, Francis Brero, Chief Product Officer at MadKudu, and Laura Schaffer, VP of Growth at Amplitude. They will explore the PLG paradigm in-depth, uncovering the strategies and insights shared by in...
2024-02-0640 min
The Hype Within: Journeys of Authentic LeadershipThe Power and Practice of Servant Leadership with MadKudu CEO, Sam LevanEpisode Summary:
In this episode, Hana Jacover talks with Sam Levan, CEO and Co-Founder of MadKudu, who shares his insights on practicing servant leadership in various forms. Sam discusses his approach to leadership, emphasizing the importance of serving his team and mission. He also delves into personal growth, cultivating a positive work culture, and balancing professional responsibilities with personal life. Sam provides practical advice on overcoming overwhelm and maintaining focus, highlighting the importance of rituals in personal and professional settings.
Key Topics Discussed:
Servant Leadership: Sam explains his servant leadership...
2023-12-0743 min
Women in B2B Marketing30: Leveraging Events as Pipeline Accelerators and Generators - with Shannon Curran, Vice President, Marketing at MadKuduIn this episode of Women in B2B Marketing, host Jane Serra interviews Shannon Curran, VP of Marketing at MadKudu. Shannon discusses the changing landscape of marketing teams, growing the top of the sales funnel, optimizing events for quality, and leveraging data to optimize for pipeline. She also emphasizes the need for clear direction, coaching, and authentic leadership.Shannon and Jane discuss:Shannon's transition from VC to B2B MarketingThe rise of generalists with specialized skillsExploring fractional work for career growthAligning sales and marketing through dataMQLs as a vanity metricOptimizing events for relationship building and deal a...
2023-09-1338 min
Unprompted: AI, Marketing and YouTry AI – Part DeuxWhere are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Unbounce Content Creator Banafshe Salehi review a bunch of cool and innovative AI tools with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date - Try AI - but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find o...
2023-09-0840 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 82 – Repositioning to Differentiate in SaaS - with Shannon Curran, VP Marketing at MadKuduSend a textWhen joining MadKudu as a Marketing VP, Shannon Curran knew they were so much more than a predictive lead scoring platform.She wanted to shift the conversation from product-led growth (PLG) to a focus on hybrid funnels and revenue generation. And because it would be a huge challenge to cut through the noise in the MarTech/RevTech space, they engaged an external consultant to conduct research and help with the positioning process.They explored the competitive landscape, market trends, and the company’s unique value proposition.Through testing an...
2023-08-1134 min
Growing Forward: Lead like the top 1% in growth, marketing, & productGrowing Past Your Mistakes with Liam MacCormack (MadKudu)Working in a Growth role for the first time is hard, especially since the field is always evolving.In this episode, Liam MacCormack, Senior Growth Marketing Manager at MadKudu, shares his career journey from growth manager to head of growth. Along the way, he talks about why therapy and support systems are crucial for anyone in Growth, the mistakes that have made him a better person, and his path toward becoming a Growth leader.In this episode, you’ll learn:1. The importance of a support system for anyone in growth2. How to...
2023-07-2547 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#330 How To Make Predictions in B2B Marketing - Shannon Curran► Why you need to make predictions in B2B marketing!
✔ Shannon Curran is VP Marketing @ MadKudu
🎧 Have a listen to Shannon & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How predictions help scale B2B sales pipeline and growth
👉 What is a hybrid funnel?
👉 Setting up a solid prediction and prioritisation system (step-by-step)
👉 How data supports finding revenue in your funnel
👉 How to trust the data? (when there’s so much available)
SHANNON CURRAN
★ LinkedIn: https://www.linkedin.com/in/shannon-sweeny-curr...
2023-06-2643 min
ForwardSlashMisconceptions around PLG, Data Capture & ABX w/ Francis Brero of MadKuduIn this episode, I sit down with Francis Brero, Co-founder and CPO at MadKudu, to discuss the state of PLG, four key (and surprising!) GTM findings from a recent marketing leadership discussion Francis attended, a use case that covers how Lucid increased revenue by 60% from product users, and what he thinks are the most significant weaknesses with B2B SaaS websites today.
2023-04-0648 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomMadKudu’s co-founder Francis Brero on unlocking the keys of product-led growthThis week we’re catching up with co-founder and CPO of MadKudu Francis Brero. Just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. We dive into his findings with him and talk about the four key ways to scale and monetize product-led growth.Transcript: https://www.intercom.com/blog/podcasts/madkudus-co-founder-francis-brero-on-unlocking-the-keys-of-product-led-growth/Listen to Francis' last appearance on the podcast where he spoke about AI can boost your conversational support: https://www.intercom.com/blog/po...
2023-01-1216 min
SaaS Connection#70 Francis Brero, cofondateur et CPO de Madkudu. La data science au service du marketing.Pour l’épisode de cette semaine, je reçois Francis Brero, le cofondateur et CPO de Madkudu.
Madkudu c’est une plateforme qui permet aux équipes marketing de faire de la data science et d’équiper leurs vendeurs des bonnes informations.
Au cours de cet épisode, nous avons parlé des débuts de Madkudu, de leur passage à Techstars Boulder, du bouche à oreille comme canal marketing, de l’importance du branding et aussi de la levée de fonds de $18M qu’ils viennent de boucler.
Vous pouvez suivre Francis sur LinkedIn.
Bonne écoute !
2022-11-221h 02
B2B Made Simple: A B2B Marketing Podcast213: There's No Perfect Answer in Marketing w/ Laura KendallLaura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more.
Laura's LinkedIn: https://www.linkedin.com/in/laura-kendall-48556911/
MadKudu's Website: http://madkudu.com/
2022-08-1928 min
ProductLed PodcastUnlocking Enterprise Sales For PLGFrancis Brero is the co-founder and CPO of MadKudu. A data scientist obsessed with leveraging science to improve efficiency and effectiveness, Francis converted to sales along the way. He shares how he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost, low-leverage work of researching, qualifying, and engaging leads.
Show Notes
[00:43] Rollout a PLG or enterprise motion
[03:27] Misconceptions around enterprise sales and PLG
[11:18] The difference in the level of understanding of the value proposition
[17:36] User-centric versus...
2022-08-1627 min
Marketing Ops ConfessionsBuilding a MOPs Team (ft. Garrett Erny)MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny covers how to build teams with members who have different competencies, how to assess skill sets, building teams, and the best way to create realistic expectations with sprints and roadmaps.
2022-07-2851 minMarketing Ops ConfessionsHow to Get the Most of GTM Operations (ft. Richard Wasylynchuk)Richard Wasylynchuk discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating communication, understanding the Ops charter to enable flexibility to redefine it, and having an open dialogue about the GTM strategy and the expected outcomes of campaigns and programs.
2022-07-2139 minMarketing Ops ConfessionsUntangling Processes (ft. Carissa McCall)MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.
2022-07-1457 minMarketing Ops ConfessionsThe Parallels of MOPs and Football (ft. Daniel Zacks)Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of upselling freemium models, why product usage is the best sign of intent, and the growing MOPs community in Israel.
2022-06-2337 minMarketing Ops ConfessionsRise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish)Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact.Follow Dr. Debbie on LinkedIn.Download a copy of her book From Backroom to Boardroom.Download's The Pedowitz Group's report The RevOps Difference.
2022-06-1642 minMarketing Ops ConfessionsOperations Fuels Go-To-Market (ft. Ben Pollack)It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale.Connect with Ben on LinkedIn.
2022-06-0946 minMarketing Ops ConfessionsParadigm Shift: A Different Approach to MOPs (ft. Chris Rodriguez)The MOPs landscape is constantly changing, as well as constraints on the MOPs world. Over the last ten years, Chris Rodriguez has worked with a diverse group of companies with very different go-to-markets. He explains how to apply the lessons he learned through experiencing these paradigm shifts.Find Chris on LinkedIn or his website.
2022-06-0258 min
Leveling Up with Eric SiuTHE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60%Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mut...
2022-06-0224 min
Leveling Up with Eric SiuTHE Marketing Product for 2022 - How Mutiny Decreases Ad Costs By 60%Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mut...
2022-06-0222 minMarketing Ops ConfessionsCreating Intentionality With Data (ft. Drew Smith)Many organizations do not have an intentional motion around data. This leaves GTM teams in situations where they're sometimes not able use to their data to make decisions. Drew Smith discusses how to create a plan for building a data architecture and developing a measurement strategy.
2022-05-1948 minMarketing Ops ConfessionsKudu Confessions: The Maturity Ladder For Product Led SalesWhy is product-led sales so challenging? Are you really doing a product-led growth motion or just looking at different reports?Listen to this discussion between Sam Levan and Sasha Samoilov as they discuss how MOPs can utilize a maturity model to align teams, drive change, and combine meaningful insights from product and sales.
2022-05-1237 min
Conversations on Applied AIFrancis Brero - Designing the Right AI for the Right AudienceThe conversation this week is with Francis Brero. Francis is an aspiring hands-on T Rex obsessed with levering science to improve efficiency and effectiveness. He is a data scientist converted to sales along the way. Currently, he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost low leverage work of researching, qualifying, and engaging leads. He's the co-founder and CTO at MadKudu. MadKudu helps SaaS companies increase conversion rates, upsell, and eight and customer retention. It analyzes customer behavior in your app and enriches leads with relevant data to find out...
2022-04-2643 min
Marketing Ops ConfessionsSpecial 50th Episode: Family Feud, Fighting Friction and Measuring what Matters (ft. Crissy Saunders, Asia Corbett & Jeff Ignacio)We brought together a panel of popular past speakers to play Family Feud. But it wasn’t all fun and games (actually it was a lot of fun) they shared some insights and introspection on how MOPs professionals can improve alignment across the company, what metrics matter most, and what makes some teams easier to work with than others. We even had a hot take on why we shouldn’t have hot takes!
2022-04-131h 00Marketing Ops ConfessionsProving The Value of MOPs (ft. Monique Lemieux)In this episode we talk with Monique Lemieux, Head of Marketing Ops at Drift about scaling an ops team and how to go from being viewed as a service organization to a strategic partner. She shares how to build a roadmap for a growing MOPs team, ways to create a business case showing your impact, and how to get face time with leadership
2022-03-311h 00Marketing Ops Confessions10 Things MOPs Leaders Should Know (ft. Angela Cirrone)In this episode, Angela Cirrone, Senior Director, Marketing Operations, at Sauce Labs, talks about how to confidently grow your Marketing Ops career - from participating in communities, building internal relationships, and determining what's essential. She shares how participating in communities can build your confidence, proving your value while empowering your teams,10 key things MOPs professionals should know.
2022-03-2452 minMarketing Ops ConfessionsCreating Process Efficiencies Across the Tech Stack (ft. Vish Gupta)In this episode, Vish Gupta, Marketing Operations Manager at Databricks, talks about the project management side of MOPs and how to successfully implement a new tool. She shares three takeaways for successfully implementing a new tool, how she built a streamlined intake process that solves for multiple stakeholder needs, and the benefits of adding contractors to your team.
2022-03-1758 minMarketing Ops ConfessionsThe Role of MOPs During an Acquisition (ft. Sam Lee)Sam Lee gives us an inside look at a few of the projects he's supported at DocSend including enabling his marketing team to use their MAP and report on data, using integrations to enable data actionability and data exploration, and MOPs role during the DocSend Dropbox acquisition. He also shares why the most difficult skill a MOPs professional can learn is knowing when to say "no," why RevOps should not be just another way to define SalesOps, and the role of MOPs in a PLG motion.
2022-03-1045 minMarketing Ops ConfessionsOptimizing People, Processes and Technology (ft. David Kreitter)In this episode we talk to David Kreitter, Head of Makrketing Operations at Workato, about structuring systems architecture and teams. He talks about the potential of a master data management system, the optimal organization of people, processes, and technology, and centralizing operations.
2022-03-0355 minMarketing Ops ConfessionsHow MOPs Facilitates Sales and Marketing Alignment (ft. Maria Velasquez)In this episode we talk to Maria Velasquez, Director of Demand Gen at Feroot Security about sales and marketing alignment. She shares what to consider when looking for a new role, the importance of SLAs in marketing (they're not just for sales!), and actually getting sales buy-in.
2022-02-2453 minMarketing Ops ConfessionsMOPs as Internal Customer Success (ft. Robbie Whetzel)In this episode Robbie Whetzel, shares why MOPs is all about supporting your teams. We discuss MOPs as internal Customer Success, the importance of knowledge transfer, using documentation and learning from your team to level-up. He also challenges if you really need all those certifications.
2022-02-1745 minMarketing Ops ConfessionsBuilding a PLG Tech Stack (ft. Jacob Levinger)In this episode we talk to Jake Levinger about his experiences building a tech stack for PLG motions and the lessons he's learned from his sales team along the way. He shares the important of getting buy-in from your end users, the tools he uses for implementing a product lifecycle campaign, and why Retool is consolidating OPs roles to bring more customer value.
2022-02-1054 min
Brand CollectiveUnreal Digital Group x Hana Jacover: Lifting Others as You RiseIn this episode, we sit down with Hana Jacover, former director of demand generation at MadKudu and current director of marketing technology at Unreal Digital Group. Hana shares her insights on the democratization of data in today’s marketing efforts and the importance of making data accessible to drive powerful insights. She also offers her unique perspective on leadership and the idea of leaning into authenticity to create communities. Hana firmly believes in the idea of “lifting others as you rise” and fostering an environment of sponsorship to give others opportunities. This episode is insightful and engaging — exactly the type of...
2022-01-311h 06Marketing Ops ConfessionsThe Need for Additional MOPs Support (ft. Courtney McAra)Have you been thinking about moving into consulting? Or maybe you're interested in outsourcing your MOPs support? In this episode we talk with Courtney McAra about the different approaches to hiring MOPs, how to manage clients and projects, and where operations support is most requested.
2022-01-2753 minMarketing Ops ConfessionsMarketing Operation's Accountability is to the Funnel (ft. Jan Aclan)In this episode with Jan Aclan,we discuss the importance and value of MOPs being cross-functional. He shares how to build cross-functional relationships, his move from demand gen to marketing operations, and being accountable to the funnel.
2022-01-201h 00Marketing Ops ConfessionsAll Business Deals Are Influenced By Marketing (ft. Chris Walker)In this episode we talk to the one and only Chris Walker, CEO of Refine Labs. We talk about measurement, marketing supporting revenue, and so much more! He shares key insights about alignment vs. collaboration, marketing contributing to revenue, MOPs as a critical function, and why every deal is marketing influenced.
2022-01-131h 05Marketing Ops ConfessionsThe Challenges in Finding MOPs Professionals (ft. Toby Murdock)In this episode, we talk with Toby Murdock about why he created Highway Education, a digital marketing training program. Toby shares why it's important to learn marketing fundamentals before tech, the demand vs. the current supply of qualified MOPs professionals, and if Ops should own no-code tools?
2021-12-1657 minMarketing Ops ConfessionsGrowing the Next Generation of MOPs Professionals (ft. Andy Caron)In this episode, we chat with Andy Caron about the various learning opportunities for newer MOPs professionals and what it's like moving into consulting. She shares why it's important to be curious and scrappy in Ops, how to create a MOPs internship or become a mentor, and advice for transitioning from in-house to consulting.
2021-12-091h 00Marketing Ops ConfessionsBuilding the MOPs Professional Funnel (ft. Chris Wilis)In this episode we chat with Chris Willis about the importance of building out the MOPs professional funnel. He dives into the qualities & skill sets needed in a MOPs role, how managers should train new MOPs hires, and mental health for MOPs professionals.
2021-12-021h 03Marketing Ops ConfessionsWhy Operations Should Be The First Marketing Hire (ft. Jenna Molbly)In this episode, we talked to Jenna Molby, Marketing Operations Manager at Dooly to discuss all things building a MOPs function from scratch. She discusses critical interview questions to ask the hiring manager, why Marketing Ops should be one of the first roles hired, and the challenges of being a team of one.
2021-11-1840 minMarketing Ops ConfessionsBridging The Gap Between Marketing Ops and Analytics (ft. Peter Kirk & Stephanie Cameron)We talk with Peter Kirk and Stephanie Cameron at Lucid about how marketing ops and analytics teams can work together more effectively. Listen to learn how to utilize project briefs and turn user stories into tech specs to facilitate a better cross-functional relationship between marketing ops and data teams.
2021-11-0458 minMarketing Ops ConfessionsMarketing's Responsibility Within the PLG Funnel (ft. Carolyn Hayashi)In this episode, we talk to Carolyn Hayashi, Senior Marketing Manager at Bill.com about experimenting with content to expand the top of the funnel when it comes to converting free trials, scrappy approaches for building campaigns, why data is important for setting yourself up for success, and working cross-functionally to engage with customers.
2021-10-2859 minMarketing Ops ConfessionsCreating Multi-Layered Lead Source Tracking (ft. Brad Couture)In this episode with Brad Couture, Marketing Operations Architect at Tulip, we discuss multi-layered lead source tracking, streamlining your campaign operations, and MOPs misconceptions.*Brad has some great examples of processes that he's created, so this is a great one to also watch.
2021-10-211h 03Marketing Ops ConfessionsManaging Product and Marketing Data (ft. Jesus Requena & Ben Lewinsky)In this episode, we talk with Power Duo Jesus Requena and Ben Lewinsky about the big issues when aggregating data, what are the big problems to solve when pushing data to marketing channels and sales efforts, and what is product telemetry?
2021-10-1453 minMarketing Ops ConfessionsThe Benefits of Marketing Ops Owning Revenue Ops (ft. Jerine Erice)In this episode, we talk to Jerine Erice from Reciprocity Labs about learning the RevOps side of the business. She provides insight into some of the things you'll be exposed to and how your thinking may change.
2021-10-071h 01Marketing Ops ConfessionsDetermining Your Tech Stack (ft. Scott Brinker)In this episode, we talk with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor at Chief Martec, about expansion & consolidation of the MarTech stack and the top things to look for when bringing new tech into your stack.
2021-09-301h 01Marketing Ops ConfessionsAdvocating for Yourself and Your Team (ft. Chelsea Kiko)In this episode, we talk with Chelsea (Kiko) Katich, Director, Marketing Operations at McGraw Hill about advocating for yourself AND your team, conquering imposter syndrome, managing your tech stack budget, and their unique and non traditional approach to lead management.
2021-09-2357 minMarketing Ops ConfessionsHow to Scale Your Tech Stack as the Company Grows (ft. Britney Young)In this episode, we talk with Britney Young, Marketing Ops at McKesson about working in marketing ops at both small and large companies, aligning with sales, and empowering other marketers.
2021-09-1046 minMarketing Ops ConfessionsBuilding Operational Rigor (ft. Rosalyn Santa Elena)In this episode with Rosalyn Santa Elena, VP of Global Revenue Operations at Neo4j we discuss RevOps misconceptions, marketing ops reporting structure, and operational rigor.
2021-09-1049 minMarketing Ops ConfessionsHow MOPs Can Use Data & Analytics to Become a Strategic Partner (ft. Crissy Saunders)In this episode we talk with Crissy Saunders, CEO at CS2 Marketing about how marketing ops is getting harder these days with an explosion of tech debt, why marketing ops still isn't always seen as a strategic partner & how to change that, and why marketing ops should own data & analytics.
2021-09-021h 01Marketing Ops ConfessionsSupporting Multiple Sales Teams as a Marketing Ops Leader (ft. Ashley Zhang)In this episode with Ashley Zhang, Marketing Operations Manager at Asana we discuss how Ashley got into marketing ops what marketing ops looks like at Asana and how Ashley and her team think about MQLs and MQAs.
2021-08-2659 minMarketing Ops ConfessionsCreating a More Buyer-Centric Journey Through Lead Scoring (ft. Be'Anka Ashaolu & Alex Mohring)In this episode we speak with power due Be'Anka Ashaolu and Alex Mohring at Propel about how VPs and CMOs can meet in the middle and how they took a different approach to scoring.
2021-08-2051 minMarketing Ops ConfessionsHow to Operationalize Data in Marketing Ops (ft. Jason Bilog)In this episode with Jason Bilog, Data Operations Manager at Patreon we discuss working in marketing ops and the shift to data operations and building a business case for new tech.
2021-08-1257 minMarketing Ops ConfessionsScaling and The Danger of Automation (ft. James Houser)In this episode, we talk with Marketo veteran and Sr. Marketing Operations Manager at Brandfolder, James Houser, about how to wrangle a cohesive #MarTech stack, how to create a solid marketing and sales environment focused on scalability, and his experience working at Marketo.
2021-08-0548 minMarketing Ops ConfessionsEmbracing Mistakes for Growth ( ft. Mike Rizzo)In this episode with Mike Rizzo, Founder at MO Pros, we discuss starting a marketing ops community, embracing mistakes, and MO Pros research!
2021-07-2951 minMarketing Ops ConfessionsSucceeding as a Team of One (ft. Liz Medlicott)In this episode, we talk with Liz Medlicott, Director of Marketing Ops at ModelN about how to set up successful processes in marketing ops and being a team of one.
2021-07-2249 min
Hell-Bent on IntentHow Madkudu 7x'd Their Event Registrants | Episode #29In this episode, Tukan spoke with the Director of Demand Generation at Madkudu - Hana Jacover.How do you create a monthly event that gets 100's of IDEAL buyers to tune in? 🤔Well, for todays discussion we've brought on Hana Jacover - who's done exactly that with the Madkudu 'Marketing Ops Confessions' series.During the conversation, Hana breaks down:➡️ The hack they used to 7x their event registrants number.➡️ How they come up with the topic...
2021-07-2129 minMarketing Ops ConfessionsConnecting Data to Be a Revenue Generator (ft. Brooke Bartos)In this episode, Brooke Bartos of InvoiceCloud shares how she accelerated her career growth in MOPs, attribution tips, driving alignment with sales and becoming a revenue generator instead of a cost-center.
2021-07-1549 minMarketing Ops ConfessionsHow Operational Readiness Can Transform Your Business (ft. Neha Dadbhawaia)In this episode, we talk with Neha Dadbhawala, Director of Digital Marketing Operations at McAfee about wow to build a resilient marketing ops team and what operational readiness looks like.
2021-07-0847 min
The Revenue Growth Architects76 - How AI Can Transform Your Marketing | Francis Brero, Co-founder & CPO, MadKuduIn this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predictive modeling and AI to improve their operations and drive more revenue.Francis takes us through all of the facets on today's AI in marketing. We chat about how to get your team onboard and comfortable with AI, where it can be the most (and least) useful in your business and how it can even help improve your customer experience. So if you've ever been interested in learning...
2021-06-2840 minMarketing Ops ConfessionsNavigating a Career in Marketing Ops (ft. Brandon Benjamin)In this episode with Brandon Benjamin at Pager Duty we talk about how Brandon has navigated a career in Marketing ops, became a Marketo Champion, and his advice to others.
2021-06-2450 minMarketing Ops ConfessionsThe Future of Predictive Analytics for Marketing Ops (ft. Scott Hameed)In this episode, we talk to Scott Hameed, Marketing Operations at Intercom, about how move from an inbound strategy to an outbound strategy and he shares his hot takes on scoring models, and predictive analytics.
2021-06-1753 minMarketing Ops ConfessionsUsing Diverse Backgrounds to Strengthen Marketing Ops (fit. Abby Ryan)In this episode with Abby Ryan, Head of Global Marketing Operations and Technology at Nexthink we discuss how do you align marketing ops with customer success and who should marketing ops report to?
2021-06-1048 minMarketing Ops ConfessionsBuilding a Relationship with Product Ops in a PLG Company (ft. Katie Peters)In this episode, we talk with Katie Peters, Director of Marketing Ops at InVision, about marketing operations in a product-led world and communicating more effectively with leadership. Listen to learn how Katie shares information with her leadership team in a way that sticks.
2021-06-031h 00Marketing Ops ConfessionsVisualizing Data to Answer Business Questions (ft. Ryan Koonce)Ryan Koonce speaks on the future of Marketing Ops in the context of tech, the best times to leverage external consultants, and best practices of visualizing Marketing Ops data.
2021-05-2756 minMarketing Ops ConfessionsElevating the Role of Marketing Ops to Strategic Partner (ft. Sara McNamara)In this episode, we talk with Sara McNamara, Marketing Operations at Slack, about how to elevate the role of marketing ops from donut-maker to strategic partner. Sara shares advice on when to look for when evaluating new positions and how to work more effectively with leadership.
2021-05-2057 minMarketing Ops ConfessionsUsing Customer Perspective to Align Ops Teams and Set KPIs (ft. Jeff Ignacio)In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.
2021-05-1358 minMarketing Ops ConfessionsUsing Startups to Grow Your Marketing Ops Career (ft. Kimi Corrigan)In this episode with Kimi Corrigan at Wiz we talk about how to build an awesome marketing ops team, being an effective leader, and inheriting a tech stack and making tech stack decisions.
2021-05-0748 minMarketing Ops ConfessionsThe Best Use of AI Tools and Intent Data (ft. Jeff Coyle)In this episode, we talk with Jeff Coyle, Co-Founder, and Chief Strategy Officer at MarketMuse, about the pitfalls of intent data.
2021-04-3056 minMarketing Ops ConfessionsUsing Data Collection to Determine Team Alignment (ft. Jenny Coupe & Adam Aragon)In this episode, we talk with Power duo Jenny Coupe, VP of Global Revenue Marketing, and Adam Aragon, Senior Manager of Digital and Web Experiences at ActiveCampaign, about how they work together, the difference between sales operations, marketing operations & business operations, their thoughts on certifications, keeping up with the evolving MarTech landscape.
2021-04-2344 minMarketing Ops ConfessionsUsing Empathy to Fight Pushback Against Change (ft. Jasmine Carnell)In this episode, we talk with Jasmine Carnell, Sales Operations Senior Analyst at Lessonly, about leading with empathy when working with sales. Listen to learn how to drive adoption by building processes sales teams will actually use.
2021-04-1531 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomMadKudu’s Francis Brero on how AI can boost conversational supportThe business world is finally starting to understand AI’s true potential: not a magical solution to all our problems, but a useful complement to our existing strategies. MadKudu co-founder Francis Brero chats to Dee Reddy to explain.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2021-04-1541 minMarketing Ops ConfessionsDemystifying Rev Ops and Its Relationship With Marketing Ops (ft. Asia Corbett)In this episode, we talk with Asia Corbett, Head of Revenue and Community Operations at RevGenius, about revenue operations - what it is, what it isn't, and common misconceptions.
2021-04-0838 minMarketing Ops ConfessionsThe Untapped Potential of Collaborating with Other Technical Teams (ft. Tamir Belzer)In this episode, we talk with Tamir Belzer, Marketing Ops at Logz.io, about the intersection of BI and marketing operations and working with different stakeholders. Listen to learn how to work effectively with other technical teams.
2021-04-0153 minMarketing Ops ConfessionsThe Surprising Background of Future CMOs (ft. Daniel Murray)In this episode, we talk with Daniel Murray, Senior Manager, Marketing Operations at ServiceTitan, about the relationship between MOPs and CMOs and debunked the myth that marketing ops professionals are order-takers. Listen to learn how to work effectively with key stakeholders by tailoring your pitch based on the recipient.
2021-03-2533 min
Marketing Ops ConfessionsThe Secret Behind Analytics and Demand Generation Driving Sales and Market Alignment (ft. Colin White & Julie Beynon)In this episode, we talk with Julie Beynon and Colin White at Clearbit about the dynamic between demand gen and analytics at Clearbit, working with sales, and skills that make marketing ops professionals successful. Listen to learn how Julie and Colin drive sales and marketing alignment (and how you can too).
2021-03-1854 min
Marketing Ops ConfessionsThe Hidden Mindset to Unlock More Powerful Marketing Ops (ft. Darrell Alfonso)In this episode, we talk with Darrell Alfonso, Global Marketing Ops at AWS, about bridging technical and soft skills, the importance of communication in marketing ops, and managing up. Listen to learn how Darrell has refined his writing and communication skills to sell internal initiatives better and work more effectively with leadership.
2021-03-1139 min
Sour & SaaSSour & SaaS - Season 2 Episode 6 - With MadKudu's Director of Demand Generation, Hana JacoverIt's time to break down real SaaS marketing problems - with a sour twist.
Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation.
This week's guest...MadKudu's Director of Demand Generation, Hana Jacover
2021-01-2933 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers5 - Laura Kendall, VP of Marketing at MadKudu, on the team you're missing at your startupLaura Kendall, VP of Marketing at MadKudu, joined me on the Modern Startup Marketing podcast.
We covered a lot, including:
The team you need to set up in your company - the Customer Love & Community team;
Who your first marketing hire should be (reporting into the Head of Marketing);
How to ensure your brand is seen and heard in a noisy world, and especially during COVID;
Narrow your focus on your specific target segment and pick 2-3 main growth levers;
Using webinars effectively to engage with prospects;
2020-11-2339 min
CHURN FMEP 78 | Francis Brero - Why MadKudu pivoted their company’s focus from churn risk detection to conversion prediction.Today on the show we have Francis Brero, CRO, and Co-Founder of MadKudu.In this episode, we talked about how Francis started out studying mechanical engineering and ended up founding a company now serving as the CFO, what MadKudu is and how they help their customers, and why starting off the company by helping companies predict churn didn’t work. We also discussed how a typical customer uses Madkudu and what success looks like for them, how Madkudu predicts retention at different time horizons, and the three stages of a customer’s lifecycle every CS team...
2020-09-0936 min
The B2B Sales PodcastEpisode 28 – How to build rapport when your prospects don't watch US footballIn this new episode, Thibaut receives Francis Brero, for a conversation on how to build rapport and sell in the US vs Europe.Francis is the Co-Founder and CRO or Madkudu, a marketing opps platform to help marketers bring their data together.In this interview, you will discover the main differences and similarities between selling in the US vs Europe. You will also learn tactical tips on how to qualify leads and close annual contracts.You can find Francis on LinkedIn here.Go check Madkudu here.Enjoy the show!
2020-08-1945 min
the Demand Generation Show#9: You are the First Marketing Hire at a Startup, What do you do? Laura KendallLaura Kendall is the VP of Marketing at MadKudu - a predictive marketing ops platform. She is a data-driven marketing leader with over a decade of experience in B2B marketing, demand generation, and building cross-functional teams. Previously, she has built and led teams at SimpleLegal, Apttus, Quantum Secure - to name a few.In this podcast interview she talks about: How does one set up the stage for the right expectations with different stakeholders? How do you get the information out of Founder’s head, so both of you ar...
2020-06-2844 min
Leveling Up with Eric SiuHead of Marketing Liam Boogar-Azoulay Reveals How MadKudu Grows 3X EVERY YearHey everyone! Today, I share the mic with Liam Boogar-Azoulay, the Head of Marketing at MadKudu, a service that helps companies grow sales by consistently generating relevant conversations with qualified leads. Tune in to hear Liam discuss how MadKudu uses the past to predict the future, how the business’ success triples each year and how they keep improving upon their business model. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did yo...
2019-12-0117 min
Leveling Up with Eric SiuHead of Marketing Liam Boogar-Azoulay Reveals How MadKudu Grows 3X EVERY YearHey everyone! Today, I share the mic with Liam Boogar-Azoulay, the Head of Marketing at MadKudu, a service that helps companies grow sales by consistently generating relevant conversations with qualified leads. Tune in to hear Liam discuss how MadKudu uses the past to predict the future, how the business’ success triples each year and how they keep improving upon their business model. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did yo...
2019-12-0117 min
Mantra[R] #65 - Guillaume Cabane, VP Growth @ Drift : 400% de croissance en 2018
✨ Notre nouveau format...sur Youtube !
On ne présente plus Guillaume Cabane, "G", le scientifique fou de Drift. Il revient un an après sa première interview où il avait déjà partagé des expériences de croissance géniales, afin de partager la stratégie de fond de son équipe afin de mener Drift à faire x5 en 2018.
La culture chez Drift, c'est vraiment quelques choses de spécial. Un mix entre une réduction des coût au maximum inspirée d'Amazon et un marketing ultra l...
2019-08-2132 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomBuilding apps to expand your product’s reach, with MadKudu's Liam Boogar-AzoulayApps and integrations are critical for up-and-coming products looking to expand their reach. Predictive analytics tool MadKudu has capitalized on this strategy to grow their business with mid-market and enterprise customers. So we sat down with their Head of Marketing, Liam Boogar-Azoulay, to discuss how they embarked on this strategy and his advice for other teams thinking about building apps for their product. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2019-06-0624 min
The SaaS Revolution ShowHow vulnerability made Liam Boogar-Azoulay a better SaaS executiveOn this month’s episode of the Struggle, Alex Theuma speaks with Liam Boogar-Azoulay, Head of Marketing at MadKudu, a predictive lead scoring solution for SaaS companies.
Liam has had somewhat of an unusual path professionally and personally. When everyone was moving to Silicon Valley, he moved away from it, landing in Paris. While most people would hone their skills in a particular area first and then dare to start their own company, Liam’s first job was starting Rude Baguette, a blog devoted to startups.
He had started it almost as soon as he moved...
2019-06-0631 min
Modern Sales - B2B Selling Podcast070 - [Interview] Lead Qualification Using Sales AI with Francis Brero of MadKuduExceed not only ensures that every lead receives a follow-up, but that those leads are nurtured and qualified using artificial intelligence and automation.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/lead-qualification-using-ai-with-francis-brero-of-madkudu---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get th...
2019-04-1734 min
Mantra#65 - Guillaume Cabane, VP Growth @ Drift : 400% de croissance en 2018✨ Notre nouveau format...sur Youtube !
On ne présente plus Guillaume Cabane, "G", le scientifique fou de Drift. Il revient un an après sa première interview où il avait déjà partagé des expériences de croissance géniales, afin de partager la stratégie de fond de son équipe afin de mener Drift à faire x5 en 2018.
La culture chez Drift, c'est vraiment quelques choses de spécial. Un mix entre une réduction des coût au maximum inspirée d'Amazon et un marketing ultra...
2019-04-1032 min
Mantra#62 - Pierre Lechelle, CSM @ Madkudu : San Francisco VS Paris, quelles différences marquantes ?✨ Notre nouveau format...sur Youtube !
Ouverture des candidatures à HyperCroissance (30 places ouvertes)
Pierre est Customer Success Manager chez Madkudu, un outil de lead scoring proposant à des entreprises de mieux vendre grâce à de l'analyse prédictive. Son rôle : aider les clients à implémenter le produit, puis faire un travail d'analyse de la donnée pour ces clients.
Invision est une entreprise qui a levé 230M$. Plus intéressant pour nous, Invision est un client de Madkudu pour lequel Pierre a créer un système de lea...
2019-03-0631 min
Mantra#22 - Madkudu : Scorer ses leads pour booster son activation, par Francis Brero, CRO
✨ Notre nouveau format...sur Youtube !
Francis Brero, co-fondateur et Chief Revenu Officer chez Madkudu. Madkudu est une plateforme d’analytics prédictive qui permet de comprendre les patterns récurrents entre ses meilleurs leads afin d’adapter son funnel.
Au programme :
Comment ils ont multiplier par 3 leur CA tout en recherchant leur PMF.
Comment Algolia utilise Madkudu pour accélérer leur cycle de vente.
Comment ils ont permis à Segment de faire +60% de conversion sur les démos request.
Découvrez le nouveau pricing du MOOC Growth Management (e...
2018-03-1539 min
Marketing SuperHeroesMarketing SuperHeroes Series Featuring Francis Brero with MadKuduFrancis Brero is the co-founder and Chief Revenue Officier of MadKudu, a predictive analytics platform built for B2B SaaS. As a college math major, he has always strived to leverage his passion for numbers to drive growth. For the past decade, Francis has helped marketing teams increase sales by using customer data. His years of [...]
2017-11-1738 min