Shows
Take It Personally#178: BTS of My Client Experience WorkflowEver wonder what the client experience actually looks like inside a premium brand photography business? In this episode, I'm walking you through the exact workflow I use with every single client—from initial inquiry to gallery delivery and beyond. You’ll hear about the systems, templates, automations, and even the personal touches that make a huge difference. If managing your clients feels messy or exhausting, this episode is your permission to simplify it.Plus, don’t miss the invite to my free webinar with Colie James where we’ll help you streamline your client experience and charge more with le...2025-07-1420 minTake It Personally#177: Scared of Using Automations? Listen to ThisIf you've ever avoided setting up automations in your business because you're scared something will break, sound robotic, or feel impersonal, this episode of Take It Personally is for you.In this episode, I’m sharing a little tough love and a whole lot of encouragement for those of you who are automation-curious but stuck in perfectionism. I’ll walk you through real-life examples from my own brand photography business and show you how automations can actually give you more space for personal touch, creativity, and freedom. You don’t have to babysit your inbox forever. Let’s talk abo...2025-07-1012 minTake It Personally#176: 3 Automations Every Brand Photographer NeedsFeeling like your brand photography biz runs you during busy seasons (and disappears during slow ones)? This episode is your permission slip to take a break, without your business falling apart. I'm breaking down the three essential workflows every brand photographer should have in place to run a streamlined, premium-feeling business that keeps booking even when you're off the grid.These automations will help you simplify your backend, lighten your mental load, and create an experience that gets clients talking (and referring). Whether you’re still sending paper contracts or already dabbling with CRMs like HoneyBook or Dubsad...2025-07-0318 minTake It Personally#175: Charge More and Stress Less with Colie JamesIf you’ve been around here for a while, you know I don’t shut up about the power of systems, mostly because of Colie and the backend magic she helped me set up in my brand photography business a few years ago.In this episode, we’re diving into how to build a luxury brand photography business that basically runs itself. We’re talking about proposals that do the selling for you, onboarding workflows that prep your clients before you even show up with a camera, and offboarding strategies that bring in rebookings and referrals on autopilo...2025-06-2650 minTake It Personally#170: How Kayla Booked Two Brand Clients in Two Weeks on Social MediaIf you’re navigating a pivot in your photography business, or wondering how to actually get traction with brand photography, this episode is for you!Kayla shares what it looked like to walk away from weddings, embrace a brand new niche, and finally build a business that fits her life as a military spouse and mom of two young boys. She talks about the unique challenges of moving every few years, how Rebrand helped her feel equipped and supported through her transition, and what gave her the confidence to start showing up consistently and signing brand clients....2025-05-1942 minTake It Personally#169: How Niching Helped Jill Grow Her Revenue by 69%If you’ve been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen.Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all while working less).In this episode, we walk through Jill’s journey of finding Rebrand, what it helped her clarify in her business, and how it g...2025-05-1524 minTake It Personally#168: Why Playing It Safe Is Keeping You StuckToday’s episode isn’t about your brand photography packages. It’s about what’s going on in your head. Because when it comes to pivoting into brand photography, so many photographers get stuck.And it’s not because they don’t know what to do. It’s because they’re scared to actually do it.If that sounds familiar, we’re diving into the fears and thoughts that might be holding you back from building the brand photography business and life you really want.01:06 Mindset Matters in Brand Photography02:19 Invitation to Double Your Pri...2025-05-1319 minTake It Personally#167: Why Photographers Struggle to Book Brand Photography Clients—and How to Fix ItIf I had a nickel for every time a photographer told me it’s harder to book brand photography clients than weddings or portraits, I’d have a lot of nickels.And honestly? They’re not wrong. Brand clients are different. They’re usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.That’s why if you’re struggling to book brand sessions, it’s probably not your photos (they’re likely great), your pricing, or the algorithm. It’s your positioning...2025-05-0813 minTake It Personally#166: How to Book Your Highest Priced Brand Photography Package–ConsistentlyWhat if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it?I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.And once we really dig into their offers and how each of them are positioned, it's typically quite clear why that keeps happening...2025-05-0616 minTake It Personally#165: Is Your Website Repelling Brand Photography Clients?Is your website actually attracting the right clients? I use my website as a major tool for booking, and it’s a big part of what I teach inside my coaching program. When you understand the power of a site that consistently converts visitors into clients, you’ll be so glad you took the time to invest in it.Because honestly? You can get by without a website for a while. But if you’re ready to attract higher-value clients (champagne clients), you need a site that makes your business look as legit as it actually is.In th...2025-05-0113 minTake It Personally#164: The Secret to Landing Clients Who Elevate Your Portfolio and Help You Attract More ClientsIn order to become the brand photographer everyone wants to book, you’ve got to start with clients—but not just any clients. When it comes to brand photography, not all clients are created equal.Inside my group program, Rebrand, where I teach photographers how to confidently double their prices, I talk a lot about focusing on what I call champagne clients.In this episode, we’re diving into what a champagne client actually is, how to identify them, and why booking more of them helps you attract even more dream clients.01:06 The Importance...2025-04-2415 minTake It Personally#163: The 3 Factors That Make Brand Photography Clients Choose YOUAbout 10 years ago I moved to Sioux Falls, and my family wasn’t sure I’d make it as a full-time photographer. There were already so many in the area, and to them, the market felt saturated.Now I run a full-time photography business that’s grown more than I ever imagined and a big part of that is the work I’ve put into building a strong personal brand.My story, along with many of my Rebrand students’ stories, proves that even in a crowded market, you can become the go-to brand photographer people are excite...2025-04-1725 minTake It Personally#162: The Discovery Call Framework My Students Use to Consistently Book Brand Photography ClientsWhen I was a wedding and portrait photographer, I avoided discovery calls like the plague. I'm a classic millennial and just didn't want to get on a phone call.Now, as a brand photographer, discovery calls are a major source of income, and I'm a huge advocate for them.I know discovery calls can feel awkward and salesy, but this episode is going to flip that script. I’m walking you through the exact framework my students use to turn warm leads into dream brand photography clients through discovery calls.01:06 The Importance of Di...2025-04-1019 minTake It Personally#161: The ONE Thing You Need to Do to Create Diverse Brand SessionsOne of the biggest challenges brand photographers face is making sure their sessions don’t all look the same. If you’re shooting in the same studio over and over, or if you tend to work with clients in similar industries (like realtors, photographers, or coaches), it can start to feel like your work is getting repetitive.I’m breaking down why preparing before each session by doing research is the secret to making every shoot feel fresh and customized. This episode also dives into how to actually do this, starting with discovery calls to get the key de...2025-04-0311 minTake It Personally#160: Book More Brand Sessions (When You Don't Have Any to Show)Booking brand photography clients can feel tough when you're just starting out or when you don’t have much brand photography in your portfolio yet. And even if you've been shooting for a while, trying to attract a different type of client without the right work to showcase can feel just as challenging.That’s why I’m such a big fan of portfolio building! It’s an incredibly helpful strategy, and honestly, it’s something I still do in my business.In today’s episode, I’m walking you through the process of portfolio building: how...2025-04-0121 min
Social Goals: Social media strategy that works for small town businessHow to Build Your Personal Brand on Instagram (Even as an Introvert) with Maddie PeschongIf you've ever thought personal branding meant sharing your entire life on social media, this episode is here to change your mind.Kat is joined by branding photographer and coach Maddie Peschong for an honest, energizing convo about building a personal brand online—without sacrificing your privacy. They dig into the real reasons personal branding matters for every business owner, how even introverts can show up authentically, and why small businesses actually have a leg up over big brands when it comes to connection and marketing.Whether you're a service provider, product-based business, or creative en...2025-03-3125 minTake It Personally#159: What is Brand Photography, Really?One of the biggest challenges in booking high-paying brand photography clients is helping them understand what brand photography actually is, and how it’s different from other types of photography.Until they truly get this, it can be tough to get them to invest four figures in a session or see the full value of what you offer.In this episode, I’m breaking down what brand photography really is (because it’s so much more than just headshots) and how you as a photographer can clearly explain it to potential clients to book more sessio...2025-03-2716 minTake It Personally#157: Laura booked her biggest VIP photo session (with ease and aligned sales)In this episode, Laura Pulliam joins us again. Laura is the owner of Simple Vintage Photography in North Houston. This conversation with Laura focuses on the ways that she has grown throughout the course of her being in Rebrand and how she's combined skills and strategy to create a business she loves.We discuss her initial struggles with imposter syndrome, the transformations she experienced in her business, and her impressive leap in charging for her services (from $375 sessions to an $1875 VIP day!). Laura also talks about how selling brand photography can feel natural, as well as how...2025-02-1327 minTake It Personally#156: Catie used coaching to refine her packages and land high-end clientsIn this episode, I sit down with my friend and Rebrand student, Catie, a seasoned brand photographer from Dallas, Texas. She shares how she leveled up her business to attract higher-paying clients and book larger projects.We dive into the importance of creating a signature session, setting effective pricing strategies, and building the confidence to communicate your value. Catie also opens up about her experience in my Rebrand group coaching program and how it helped her refine her packages, improve her marketing, and increase her bookings for high-end clients. 01:55 The Journey to Higher-Priced Sessions2025-02-1330 minTake It Personally#155: Katie built confidence by positioning herself as a brand photographer and filled her brand minisI'm joined by Katie, a photographer specializing in both brand photography and family portraits—and a Rebrand student! We chat about her journey from family portraits to finding her passion for brand photography, the challenges she faced, and how Rebrand transformed her business.Katie shares the benefits of niching down, building confidence, and tips for running successful mini sessions. She also highlights the support inside Rebrand, from portfolio reviews to group calls.Tune in for Katie’s inspiring story and insights on growing as a brand photographer!Episode highlights:01:07 Being a Dual...2025-02-1314 minTake It Personally#154: Jill quadrupled her January income year over year and launched her new brandToday's episode features a conversation with my Rebrand student, Jill Neil! We're diving into not just her experience inside Rebrand but also the incredible personal rebrand she’s undergone over the past year.It’s been amazing to watch her transformation, going from offering a mix of photography services to confidently positioning herself as a brand photographer. And the results speak for themselves! Jill has quadrupled her income, crediting both the strategy she gained inside Rebrand and the power of her rebrand in elevating her online presence.She has truly led by example, showing her own cl...2025-02-1232 minTake It Personally#151: You Don't Need a Bigger Audience to Sell Brand PhotographyOftentimes, I hear from people wanting to book more brand photography that they think they need to go out and find brand photography clients. They believe their current followers aren’t interested, so they need to look elsewhere for potential clients.I’m here to tell you that you don’t need a huge or brand-new audience to succeed in selling brand photography. Instead, your first focus should be on how to convert the people who already follow you. There are already people in your audience who would make amazing brand photography clients! This episode walks you throug...2025-02-0615 minTake It Personally#150: Why You Need to Put Pricing On Your WebsiteWe're talking about the latest drama on Threads. This isn't a new conversation, but it's come up again, so I wanted to discuss it too. The topic is whether you should or shouldn't have pricing on your website.I firmly believe you should put your pricing on your website! And in this episode, I want to talk about why.00:46 Pricing on Your Website?01:35 The Importance of Transparency in Business03:24 Custom Pricing and Client Investment04:59 Package Differentiators and Client Selection08:12 The Role of Personal Branding in Sales2025-02-0513 minTake It Personally#149: Two Simple Ways to Book More Brand Photography ClientsI hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting.In this episode, I'm sharing two simple ways to book more brand photography clients. You don’t need more referrals or better skills to make these work, and the quality of your photos isn’t the problem. What’s missing are these two things...2025-01-1711 minTake It Personally#148: How Brand Photography Can Help Make Your Income More ConsistentIncome consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business.At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working.Brand photography changed everything for me. It brought the consistency I was looking for because there isn't a specific time of year when brand photography is especially busy (unlike weddings, which are...2025-01-1616 min
The Unexpected EntrepreneurOvercoming Fear When Niching Down with Maddie Peschong In this episode of the Unexpected Entrepreneur podcast, Jessie and Maddie discuss the complexities of niching in business. Maddie shares her insights on niching, the importance of positioning and marketing, signs of outgrowing a niche, the benefits of a gradual transition, and the value of leveraging existing client relationships. About Maddie: Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale thei...2024-12-0231 min
This Can't Be That Hard292 - Breaking Free from Overwhelm with Maddie PeschongWe’ve all been there: the to-do list feels endless, the deadlines are piling up, and the thought of getting it all done is just... laughable. Maddie Peschong knows the feeling, too. As a brand photographer, educator, and mom, Maddie has weathered her fair share of stressful seasons, and in this episode, she’s sharing how she finds her way back to balance.Why does overwhelm feel so paralyzing? Maddie explains how naming the real source of your stress is often the first step to tackling it. She also shares the systems and mindset shifts that have help...2024-11-2636 min
Copywriter on Call: Copywriting for Photographers and Creative EntrepreneursThe Evolution of Email Marketing with Maddie Peschong | E58In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She's been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie's used email to market her business as a photographer serving local clients and as an educator serving clients virtually, so learning her perspective on email marketing is so helpful!⭐ MEET MADDIE PESCHONG:Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs ho...2024-10-1645 minTake It Personally#147 How I Booked a $20,000 Headshot ProjectAt the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.2024-10-1411 minTake It Personally#146 How I Doubled My Prices and Stayed BookedIn 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off.In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients.Episode Highlights:00:00 Upcoming Masterclass Info003:28 Doubling Photography Prices06:23 Mindset Shift for Higher Pricing08:40 Positioning as a High-End Photographer10:31 Enhancing Client Experience12:10 Success StoriesCONNECT WITH MADDIE:Instagram2024-10-1014 minTake It Personally#145: What I Learned from my First Brand Photography ClientWhen I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography.I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience.I think what really worked with this relationship was Little Sleepies and I were both new at the same time. This concept of connecting with new businesses is something I help my clients with who are looking to explore brand photography...2024-10-0320 minTake It Personally#143: The Elite Brand PhotographerThis episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.Episode highlights:01:31 Understanding the Elite Brand Photographer01:59 Challenges and Solutions for...2024-09-1908 minTake It Personally#142: The Exclusive Brand PhotographerThis episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the third archetype, The Exclusive Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.Episode highlights:01:46 Understanding the Exclusive Brand Photographer02:39 Challenges and Strategies for...2024-09-1907 minTake It Personally#141: The Dual Positioned PhotographerThis episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the second archetype, The Dual Positioned Photographer. If you got this result in your quiz, keep listening to discover your best next step towards becoming a successful brand photographer.01:08 Exploring Brand Photographer Archetypes01:30 Understanding the Dual Positioned Brand Photographer02:37 Key...2024-09-1906 minTake It Personally#140: The Brand New PhotographerThis episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the first archetype, the Brand New Photographer. If you got this result from the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.Episode highlights:01:27 The Brand New Photographer: Starting from Scratch03:08 Building You...2024-09-1907 min
Quianna Marie Weekly154: 11 Images Every Brand Session Needs with Maddie PeschongAre you ready for your next brand session? In today’s episode, I have the honor of introducing you to personal brand photographer and business coach Maddie Peschong. We’re diving into the eleven must-have images that every brand session needs, plus Maddie’s tips for preparing for a shoot and making a transition in your business. Today’s episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Lear...2024-09-0254 min
Profitable Women29. Elevating Your Business: Mastering the Shift to High-Ticket Offers with Maddie PeschongThis episode of Profitable Women invites Maddie Peschong, a brand photographer and coach, to share her inspiring journey of serving a more narrow niche and shifting to high-ticket offers. We dive into building confidence and maintaining integrity while scaling up to services that truly reflect your worth. Maddie provides practical advice on how creative entrepreneurs can align their messaging and systems to attract the right clients and enjoy more meaningful interactions. This episode is packed with actionable advice designed to help female business owners elevate their business practices and achieve long-term success while staying true to themselves.2024-08-2948 minTake It Personally#138: Why I Don't Believe in Imposter Syndrome AnymoreWelcome to today's episode, where I am going to rant about why I don't believe in imposter syndrome anymore.There are a few reasons, which we'll get into, but specifically I believe that people are often using the phrase "imposter syndrome" incorrectly. What's typically behind that feeling is actually a lack of confidence because you are doing something new.And that can be a good thing! Because you can work on building that confidence. Tune in to hear the rest of this discussion. Episode highlights:01:18 Defining Imposter Syndrome01:39 Imposter S...2024-08-2911 minTake It Personally#137: Slow Season? Do THISI've been hearing from so many photographers lately that they feel bookings are slow right now. Their inquiries are down, and they're not booking as much as usual.And while these seasons can be very challenging, I know from experience that sitting in your feelings is only helpful for so long. If you are needing to provide for your family, it's okay for it to feel discouraging, but you also can't just keep waiting around. Instead, you need to take action and do something about not booking as much business. That is what this episode is about.2024-08-2219 minTake It Personally#136: The Sneaky Way You're Jeopardizing Client RelationshipsIn this episode, the Maddie delves into the recent trend of photographers posting their editing queues on social media and argues why this practice is detrimental to their brand. The episode explores the reasons why photographers might choose to share their workload publicly and reveal the negative perceptions and impacts it can have on clients and potential customers. Tune in for a nuanced discussion on business branding and client management in the photography industry.00:38 The Controversial Threads Post01:58 The Trend of Sharing Editing Queues03:13 Client Communication Issues05:09 Poll Results and Client...2024-08-0819 min
Tips for Change presented by Voyage Federal Credit UnionEpisode #49 - Branding for Small Businesses with Maddie PeschongJoin us on this episode of Tips for Change with Maddie Peschong, a brand photographer and coach. Maddie shares her journey from weddings to brand photography, financial tips, and her approach to building a unique brand identity. Learn how she overcame challenges and continues to inspire small business owners.2024-07-3121 minTake It Personally#134: I've Been Feeling Overwhelmed - Here's What I'm Doing About ItLately I have found myself feeling overwhelmed after having a marathon in my business in the spring that went past its original end date. I feel I've gotten into the habit of taking on too much and not having enough boundaries. I'm trying to reset things, and I wanted to walk through the process of what I do when I start to feel this way. This episode will discuss what can contribute to overwhelm and some actionable steps to overcome it. Highlights from this episode: 01:21 Identifying the Source of Overwhelm 03:52 Learning New Skills...2024-07-2529 minTake It Personally#133: What's in My Gear Bag for a Brand Photography Session?In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there. I got my start in photography with a $300 camera. It was a crappy camera, but I loved it. I had it for years until I upgraded. Truthfully, it is...2024-07-1823 minTake It Personally#132: My Favorite Business Books (and fiction reads, too!)If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared! Come and connect on Instagram to let me...2024-07-1125 minTake It Personally#131: Ready for Your Business to Explode? Do THIS (with Green Chair Stories)Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DIY-ing your website. Whether you're a photographer looking to specialize or someone interested in improving your website copy, this episode is packed with valuable insights.2024-07-0829 minTake It Personally#130: Rebrand Spotlight - Balancing Creativity and Strategy with Laura PulliamIn this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with Rebrand, from initially signing up during a chaotic time to fully committing. Laura talks about how Rebrand helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her business. 00:48 Connecting with Rebrand 03:58 The Decision to Join Rebrand 06:56 Implementing Rebrand Strategies 17:04 Success...2024-06-2731 minTake It Personally#129: Finding Clarity in Rebrand with Krista MarieKrista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout and the need for creative fulfillment. She shares insights on the changes she implemented in her business after joining Rebrand, particularly...2024-06-2034 minTake It Personally#128: Everything You Need to Know about RebrandIn this episode, learn about Rebrand, my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a booking tracker for measuring success, and the upcoming Rewind video training series. Enrollment begins on June 14 with the new cohort starting on July 17. Learn more about Rebrand here!2024-06-1323 minTake It Personally#127: Make Your First $500 with Brand Photography - Here's HowIf you're looking to pivot into personal brand photography, I'm running a live mini-workshop running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to sign up for the free Brand Photography Jumpstart Mini Course here. Highlights from this episode: 00:00 Embarking on the Personal Brand Photography Journey 00:54 Introducing the Brand Photography Jumpstart Mini C...2024-06-0612 min
Capture The Chaos: Time Management Solutions for Busy Moms & Business Owners99. Guest Replay From Take it Personally with Maddie PeschongBringing you a guest episode of an appearance I did on the podcast Take it Personally. Big thanks to Maddie Peschong for a wonderful interview about our favorite topics as photographers!
Let’s dive right into it! Here’s what we cover:
How I got into photography backwards at age 19.
How to run your business in 15 hours per week.
How to do a time audit so you know where your time is going
Why I chose to go all-in on families and newborns.
Picking a niche and why niching down helps with marketing.
How to repurpose the w...2024-06-0425 minTake It Personally#126: Are Your Thoughts Making Your Business Harder?This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights: 01:11 The Impact of Mindset on Business Success 03:56 Navigating Negative Thoughts and Reframing Your Mindset 10:39 Practical Steps to...2024-05-3018 minTake It Personally#125: Can You Be a Brand Photographer if You're not a Branding Expert?I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode: 00:30 Overcoming the Brand Expertise Myth 00:59 The...2024-05-2312 minTake It Personally#124: Everything Changed When I Started Doing THIS for Brand SessionsAs a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working.2024-05-1614 minTake It Personally#123: Hear from my Real Client! Why Your Brand Sessions Need StrategyCassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business. Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business image, attract the ideal clients, and provide a bank of quality content for various marketing needs. Here are the highlights from this episode:2024-05-0931 minTake It Personally#122: How Rachael Transformed Her Brand Session ExperienceRachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind. Rachel discusses the challenges of shifting her brand's focus, the importance of strategic planning and client questionnaires, and how pitching to potential clients has enhanced her business and confidence. Her experience with returning clients since her strategic pivot showcases the long-term...2024-05-0229 minTake It Personally#121: The One Thing You Need to Sell Out Your Mini SessionsSo often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions. The only way to fill your mini sessions though is to talk about them! Many photographers get really in their head about marketing their mini sessions, but their mindset around it is so important, which is the topic of this episode. Any time...2024-04-2513 minTake It Personally#120: How Sean Booked 30 Mini Sessions as a New PhotographerIn this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the Make Four Figures with Mini Sessions training. Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend. Sean discusses the importance of marketing, branding consistency, and the value of community building. He...2024-04-1824 min
The Laylee Emadi Podcast — For Speakers, Coaches, and Course CreatorsEpisode 148: How to Ethically Pivot into Education with Maddie Peschong
Is now the time for you to pivot into education? While it may be a goal, timing and experience are everything! In today’s episode Maddie Peschong joins us to share how after almost a decade in the photography industry, she made the gradual pivot into education. Maddie is a brand photographer, studio owner, and business coach for brand photographers, who is actively building a business doing what she also teaches! Listen in as we explore what it takes to pivot into education and some hard truths future educators may need to hear!
Pivoting into Education by Te...2024-04-1530 minTake It Personally#119: How I Consistently Have High-4-Figure Mini Session DaysIn this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My Mini Session Journey: From Start to Success 01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders 03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution 05:55 Maximizing Profits with Smart...2024-04-1115 minTake It Personally#118: Do I Really Need an Email List as a Local Business?The topic of email marketing seems to be coming up more and more both inside of Rebrand, my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?" I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service providers, like photographers who serve a local market.2024-04-0425 minTake It Personally#117: Leveraging AI in your Photo Business with Tech Savvy CreativeDawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content creation, highlighting how AI tools can significantly save time and enhance productivity, and tools for improving business efficiency. Through her expertise, Dawn...2024-03-2827 min
Your Systems Friend14: "You owe it to your clients to use Airtable." | Student Spotlight with Maddie PeschongIn this episode of Systems Famous, I am joined by Maddie Peschong, a brand name photographer and coach. We dive deep into Maddie's journey from managing her group program, Rebrand, with disjointed systems to streamlining operations with Airtable. Discover the transformative impact of Airtable and my Systems Over Stress program on Maddie's business, including improved client tracking, seamless onboarding, and the ability to scale her program with confidence.Key Highlights:Introduction to Maddie Peschong: Maddie shares her background as a brand photographer and coach, and the evolution of her group program, Rebrand.The Pre-Airtable Era: Maddie...2024-03-2043 minTake It Personally#115: kateKate has been on the podcast before talking about Rebrand, and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in Rebrand, she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business. Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creatives. Visuals are a huge part of personal branding, but m...2024-03-0731 min
Small Business Big Money124. How Maddie Peschong saved $26k and doubled her owners pay in 60 daysRegister for the Save 10k in 30 Days Masterclass here: https://ginaknox.co/masterclass
Episode Synopsis:
In this conversation, Maddie Pashong, a brand photographer and coach, shares her experience with the 6 Figure Saver program and how it has transformed her financial mindset and practices. Maddie discusses the importance of brand photography in today's gig economy and the need for personal branding. She highlights the impact of creating a spending plan and being intentional with money decisions. Maddie also emphasizes the significance of paying oneself a living wage and having open communication with a spouse abou...2024-02-2727 minThe Unexpected EntrepreneurBuilding a Personal Brand as a Photographer with Maddie PeschongTune into this week's episode where we talk with brand photographer and coach Maddie Peschong all about brand photography and why it is key in your photography business. Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand g...2024-02-1426 min
Business-First CreativesInsights on Diversifying Income Streams in Your Photography Business (Beyond Services: Expanding Your Offer Suite) with Maddie PeschongWhat should you have in place before you begin diversifying income streams within your photography business?In this episode, Colie chats with returning guest Maddie Peschong about creating new income streams as a multi-passionate creative photographer. Listen in as she shares her unpopular opinion regarding what you MUST do before you jump into creating new income streams in your business.The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and...2024-02-0546 min
Shoot It Straight76: Content Creation that Connects with Maddie PeschongHow can you better connect with your audience on social media? In today’s episode, I’m chatting with my good friend Maddie Peschong all about weaving your brand and your story into your content. Maddie is sharing how she creates her content, her advice for staying consistent, and how she shares both her personal and business life with her audience. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherh...2024-01-3043 min
Shoot It Straight71: Creating White Space with Maddie PeschongWhat is my biggest tip for building a sustainable business? In today’s episode, I’m sharing my chat with Maddie Peschong on her podcast, Take It Personally, about creating white space on your calendar. We’re diving into why white space is essential for maintaining boundaries and running a successful business. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciti...2023-12-2642 min
The Marissa Rehder ShowMaddie Peschong: Mastering Personal Branding and Channeling Your Inner Taylor SwiftIn this episode of The Marissa Rehder Show, we're joined by the dynamic Maddie Peschong. We dive deep into the power of personal branding, the art of channeling your inner Taylor Swift, and the significance of women empowering each other in today's society. Maddie shares her insights on how to master personal branding and the impact it can have on your life and career. She also talks about the upcoming Woman to Woman Conference, a platform that brings together women from all walks of life to learn, share, and inspire each other. ...2023-08-1035 minTake It Personally#89: How Many Instagram Accounts Should You Have?Have you ever wondered how many Instagram accounts to have? This is actually a question I get asked often, especially when related to personal branding. This looks different for everyone and each situation, but I wanted to share my thoughts on this. Here’s what we discuss in the episode: Asking yourself what you want when it comes to your online marketing strategy Not an accounts issue, but a positioning issue Determining your goals for your account(s) My personal approach to Instagram accounts Show what you want to sell Do what feels right for you and your bu...2023-04-0613 min
How You Pictured ItPivoting into Brand Photography with Maddie PeschongTrue to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands. We talked about:Skills needed as brand photographer vs. portrait Prepping for brand photography sessionsHelping clients understand their brand even if you don't consider yourself a marketing proMyths surrounding brand photographyBenefits of brand photographyYou can find Maddie's Rebrand program at maddiepeschong.comOr on Instagram @maddiepeschong2023-03-2731 min
Be AmbitiousBuilding an Authentic Brand w/Branding Photographer & Coach Maddie PeschongMaddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand Personal Branding Method, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and...2023-03-2136 min
Business-First CreativesPreparing for a Recession with Maddie PeschongDoes the concept of a recession make you nervous for your business? You're not alone! We're all worried about the impacts of a recession, especially so soon after the pandemic, yet it's something we should all consider preparing for. In this episode, Maddie Peschong joins me to talk about making changes and pivots in your business in order to survive during slower seasons. Listen in as she describes how much she accomplished and is proud of in one of her slowest years, along with her own experiences in making solid business decisions when faced with economic changes....2023-01-0542 minTake It Personally#74: Cold Pitching is Out - Do This Instead As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan. Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discussed: Why cold pitc...2022-12-2922 min
Process to ProfitabilityPivoting Your Business and Finding Your Niche with Maddie PeschongI am so excited about today's episode. I'm talking with Maddie Peschong about pivoting in your business, and we go through her journey to really build a profitable business that also serves her family and the life that she wants to build. So I am so excited for you guys to listen. And make sure you connect with her if you're interested in learning more about brand photography or just running a life and a business that you love. Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build...2022-11-031h 47
The BrandsmithStand out by being yourself w/ Maddie PeschongDo I have a treat of a conversation for you today? Yes, yes I do! In this episode, I have the pleasure of speaking with Maddie Peschong — a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves.
If you’ve been listening to this podcast, or following me on social for more than about three seconds, you know that this is something I feel strongly about too!
Through coaching, digital products, and personal branding photos, Maddie helps women discover their magic so they...2022-10-2746 min
The Found Podcast with Molly KnuthEpisode 113: Personal Branding with Maddie Peschong Hey there and welcome to this week’s episode of The Found Podcast! Today I’m chatting with my longtime social media friend and recent real-life friend, Maddie Peschong. Maddie is a photographer turned brand photographer and coach. She’s just so sweet and authentic which really comes through in this week’s interview. Her advice is simple and straightforward, and she shares strategies you can apply today to uplevel your own personal brand. So let’s dig in to this interview! Key Takeaways Maddie has been a photographer for ten years and changed her focus to branding exclusively in the last 18 m...2022-10-2552 min
Wild & WakingHow To Develop Your Personal Brand with Maddie PeschongOn today’s episode, I had the joy of talking with Maddie Peschong about how to develop your personal brand. We dive into what exactly personal branding is and how even if you think you don’t have a personal brand, you do! Every step of your personal and professional journey is part of your personal brand and has gotten you to where you are today. Here’s your encouragement to commit to your brand and keep showing up for yourself. In this episode, we cover: What personal branding is and what it entails The 4 R’s...2022-10-2043 minTake It Personally#66: Crop Top ConfidenceI own 7 crop tops. If you would have told me a few years ago that after three babies I would feel more at home in a crop top than just about any other piece of clothing, I would have thought you were insane. But it’s true. And it comes back to the work I've done in thinking about my future self and working to create that reality right now (rather than waiting). This is why today’s episode is all about confidence! Here’s the main topics discussed: You can’t wait until you feel confiden...2022-09-2215 minTake It Personally#65: Money Mindset with Sheila HansenI could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mindset around paying taxes Handling processing fees Scarcity mi...2022-09-0840 min