Shows
Beyond the numbersEpisode 11: Sean MccaffreyIn the latest Beyond the numbers episode, Madhive’s Spencer Potts sits down with Sean Mccaffrey, President & CEO of GSTV, to talk about the evolution of out-of-home media, the role of AI, and why scale and local relevance aren’t mutually exclusive.
2025-09-1912 minBeyond the numbersEpisode 11: Brian LinIn the latest episode of Beyond the numbers, Madhive CEO Spencer Potts sits down with Brian Lin, SVP of Product Management at TelevisaUnivision, to talk about everything from AI’s growing impact to the importance of intelligent advertising and a no nonsense approach to proving your return on ad spend.
2025-09-1908 minBeyond the numbersEpisode 10: Anthony KatsurWhen Anthony Katsur, CEO of the IAB Tech Lab, sat down with Madhive CEO Spencer Potts in this episode, he shared his vision for the industry and the need for a shared omnichannel currency:“If we had a universal measurement framework… we’ve just solved it.” That “it” being the holy grail—true omnichannel measurement.In today’s fragmented media landscape, brands and agencies are asking a critical question: How do we measure performance across every screen, format, and platform? The answer, according to Katsur, lies in industry-wide collaboration, driven by technical standards.
2025-08-2819 minBeyond the numbersEpisode 9: David LevyIn the latest Beyond the numbers discussion, Madhive CEO Spencer Potts and OpenAP CEO David Levy explored the evolving world of advanced advertising. Recorded in Cannes, their conversation highlighted the critical need for streamlined processes and the impact of relevant ads.Levy pointed out a common misconception: sending the same audience segment to different CTV publishers doesn't guarantee consistent targeting. Each publisher uses different data management platforms (DMPs) or householding solutions, leading to minimal audience overlap and inefficient ad spend. OpenAP aims to solve this by creating a single, consistent audience for buyers, ensuring unified targeting across...
2025-08-2112 minBeyond the numbersEpisode 8: Damian GarbaccioThis episode features Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company. Driven by a desire to “make ads better” Garbaccio found his calling in the evolving world of ad tech.At the core of Affinity Solutions is granular, 100% consented consumer purchase data. Garbaccio emphasizes that "a purchase is an outcome. It's a true outcome. It's not a proxy for something; it's something." This powerful dataset, capturing 150 million credit and debit cards, allows for daily, real-time campaign optimization when fed into platforms like Madhive. This moves beyond static reports, enabling imme...
2025-08-1413 minBeyond the numbersEpisode 7: Scott CunninghamIn the latest Beyond the Numbers episode, Madhive CEO Spencer Potts is joined by longtime partner and industry pioneer Scott Cunningham for a conversation that cuts to the core of Madhive’s mission: bringing transparency and trust to local media through strong standards and fraud prevention.With a background that spans both journalism and ad tech, Cunningham has long understood the unique challenges facing local media. From launching one of the first local news sites in the ’90s to co-founding the IAB Tech Lab, his work has helped shape the standards that enable safe, scal...
2025-08-0717 minBeyond the numbersEpisode 6: Matt BarnesIn the latest episode of Beyond the numbers, Madhive sat down with Matt Barnes, VP of Automated Sales at Disney, to discuss his career path, the evolution of programmatic, and how automation and AI are shaping the future of premium video advertising.
2025-07-3011 min
Digital Marketing TodayTransformative Innovations in Digital Marketing: AI, Strategic Partnerships, and Authentic Engagement
Digital Marketing Today Podcast
Digital Marketing Today: News About Digital Marketing Techniques and Innovations
Welcome to the latest episode of the Digital Marketing Today podcast, where we unravel the groundbreaking innovations transforming the digital marketing industry. In this episode, you'll discover the dynamic shifts and technology-driven advancements turbocharging the way marketers operate.
Key Highlights in This Episode:
ClarityCut AI by CLEANZONE HVAC LLC: Revolutionizing content creation, this AI-powered Creative Engine automates and personalizes video creation, offering marketers innovative ways to engage with their audience.
Comscore and ShowSeeker Partnership: Delve into their strategic alliance that...
2025-06-0404 minBeyond the numbersEpisode 5: Stu SolomonWelcome back to the latest episode of Beyond the Numbers, a peek behind the curtain of industry-leading media and tech companies.In this episode, Madhive CEO Spencer Potts sits down with Stu Solomon, CEO of HUMAN Security, at Madhive HQ to discuss how ad fraud has evolved, and where the industry is headed in preventing it. Before leading a company dedicated to safeguarding the digital customer journey, Stu served in the US Air Force and went on to earn a law degree. His non-traditional path then took him to big tech and major banks, where h...
2025-06-0418 min
Advertising Industry News DailyAd Spending Surges, Consolidation Shakes Up the Industry - A Look at the 2024 Advertising Landscape.The advertising industry is experiencing a transformative period in 2024, marked by significant market movements, strategic partnerships, and emerging trends. Despite initial uncertainty, ad spending is projected to surge by 4.4% in the U.S. to reach $570 billion, excluding political advertising, according to the Winterberry Group[1]. This growth is also reflected globally, with Insider Intelligence predicting a nearly 10% increase in ad spending this year.Recent deals and partnerships highlight the industry's shift towards consolidation and strategic expansion. In June, several notable acquisitions took place, including Seedtag's acquisition of Beachfront Media, Madhive's acquisition of Frequence, and Equativ's merger with Sharethrough[2]. These...
2024-12-2203 minAdvertising Industry News DailyRedefining the Advertising Landscape in 2024: Resilience, Acquisitions, and Digital TransformationThe advertising industry is undergoing significant transformations in 2024, marked by resilience in ad spending, strategic acquisitions, and shifts in consumer behavior. Despite initial uncertainty, the industry is showing signs of stabilization and growth.Recent market movements indicate a surge in ad spending. In the U.S., ad spending is projected to increase by 4.4% to reach $570 billion, excluding political advertising, according to the Winterberry Group. Including political ads, the growth rate jumps to 10.4%, hitting $587 billion. Globally, ad spending is expected to grow by nearly 10% this year, as reported by Insider Intelligence[1].The industry has also seen a...
2024-12-0902 minAdvertising Industry News DailyNavigating the Evolving Advertising Landscape in 2024: Resilience, Trends, and Regulatory ShiftsThe advertising industry is experiencing significant transformations in 2024, marked by resilience in ad spending, strategic acquisitions, and regulatory changes. Despite economic uncertainties, ad spending is projected to grow by 4.4% in the U.S. to reach $570 billion, excluding political advertising, and by 10.4% including political ads, hitting $587 billion[1]. Globally, ad spending is expected to increase by nearly 10% this year[1].Recent market movements include a surge in mergers and acquisitions. The industry saw a flurry of M&A activity in June, with notable deals such as Seedtag acquiring Beachfront Media, Madhive acquiring Frequence, and Equativ merging with Sharethrough[3]. This consolidation indicates...
2024-12-0603 min
Beyond the numbersEpisode 4: Stephen MasterIn this episode, Madhive CEO Spencer Potts sits down with Stephen Master, Managing Director at GTCR, to talk about his unique perspective as a private equity investor in the adtech space.
With over 16 years of experience at GTCR, Stephen has been integral to several of the firm’s technology investments.
Now, he's pulling back the curtain to share his career journey, expert insights, and adtech predictions.
2024-12-0219 min
The Local Marketing Trends PodcastMadhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with AudacyTrue to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, media transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty small -- about $4,000. He also talks about his appointment to the board of Audacy, the radio company that has just emerged from bankruptcy. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank...
2024-11-1122 min
Cloud and ClearFrom Local to Global: Madhive's Rise in Streaming Ad Tech | EP 190In this episode of the Cloud and Clear podcast, CEO edition, we'll explore the future of digital advertising with Spencer Potts, CEO of Madhive. Spencer joins SADA CEO Tony Safoian for a deep dive into the evolution of connected television (CTV) and how Madhive is transforming the industry. Spencer shares the company's journey, from betting on streaming television to the strategic partnerships and innovations that have fueled its growth. Listeners will hear about Madhive's recent acquisition of Frequence, as well as its long-standing partnership with SADA and Google Cloud. Learn how Madhive is helping advertisers bridge the...
2024-10-1529 minBeyond the numbersEpisode 3: Michael PageWelcome back to another episode of Beyond the numbers, a video podcast that explores the intersection of adtech and finance through the lens of the most influential people in the industry.
In our latest episode, I had the pleasure of sitting down with Michael Page, Senior Vice President of Digital Sales at Fox Television Stations. Michael is the visionary behind Fox FLX, the corporation's advertising platform that allows advertisers to buy ad space across Fox's linear TV stations and over 150 CTV and OTT options. Michael's journey over the past five years at Fox has been nothing short o...
2024-09-1813 minBeyond the numbersEpisode 2: Andrew CasaleIn the latest episode of my video podcast Beyond the numbers, I had the pleasure of diving into the financial journey of a true adtech pioneer, Andrew Casale — the visionary CEO and leader behind Index Exchange.
During our conversation, Andrew opened up about the unique origins of Index Exchange, the company's vision for the future, and the invaluable lessons he has learned along the way. From a humble beginning in the aftermath of the dot-com bust to becoming a trailblazer in the adtech industry, Andrew's story is one of resilience, innovation, and unwavering focus.
Make sur...
2024-08-1511 minBeyond the numbersEpisode 1: Michael KassanIn the media world, few are more influential than Michael Kassan, the founder and former CEO of MediaLink, which has helped countless companies navigate change and accelerate growth. Now, after his recent Adweek cover story, the industry is buzzing about Kassan’s latest project: 3C Ventures.
We were lucky enough to find time at Cannes last month to sit down with Kassan, my friend and colleague, for the first episode of my newest video podcast series. Beyond the numbers explores the intersection of adtech and finance through the lens of the most influential people in the industry.
...
2024-07-2314 min
The Dan Rayburn PodcastEpisode 98: Latest on the NFL Sunday Ticket Trial, Venu Sports Launch and Content Deals From Netflix, FOX, WBD and NBCUThis week, we recap details from the ongoing Sunday Ticket trial, including the news that the NFL rejected ESPN's proposed reduced price of $70 for the entire 2023 season for Sunday Ticket, along with single-team packages. Trial evidence also showed that Fox considered Sunday Ticket an "existential threat" to its business, asking the NFL in 2021 that Sunday Ticket not be allowed to grow more than 20% of subscriptions beyond its current level. We also discuss the contents of a second letter from House Representatives to Disney, Fox, and WBD about Venu Sports' business, deeming Venu Sports' response to their first inquiry "insufficient"...
2024-06-1656 min
The Big StoryNope, We Haven't Hit Peak Retail Media Yet - E297 The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
2024-06-1343 minThe Dan Rayburn PodcastEpisode 97: The Latest Sports News and Viewership Stats; Price Increases; and Why App Download Metrics are WorthlessThis week, we recap details from the ongoing Sunday Ticket trial, including the news that the NFL rejected ESPN's proposed reduced price of $70 for the entire 2023 season for Sunday Ticket, along with single-team packages. Trial evidence also showed that Fox considered Sunday Ticket an "existential threat" to its business, asking the NFL in 2021 that Sunday Ticket not be allowed to grow more than 20% of subscriptions beyond its current level. We also discuss the contents of a second letter from House Representatives to Disney, Fox, and WBD about Venu Sports' business, deeming Venu Sports' response to their first inquiry "insufficient"...
2024-06-0829 min
The Founders Peak PodcastAbout chaotic patterns and the near impossible nature of startups in deep tech - Season 1 (Singapore Nov 2022)Konstantin Richter is the CEO and Founder of Blockdaemon, the leading institutional-grade blockchain infrastructure building a full suite of staking, node, API and custodial products connecting institutions and developers to leading networks. His curiosity about new digital monetization and payment processes led him to a stint at Nokia before he became an entrepreneur successfully building out SaaS/marketplace platforms (Audiotube, Lookbooks, Wiredrive), with his last successful exit in 2017. He has been active in the blockchain ecosystem as an advisor and contributor since 2015, with entities like Gem, Po.et, and MadHive, before creating Blockdaemon towards the end of 2017.
...
2023-12-1109 min
Crypto HipsterThe importance of capturing proof of authenticity while empowering a decentralized network of networks for the Web Three world, with Adam Helfgott @ ValenceAdam Helfgott is a serial entrepreneur with 20+ years of experience building tech companies in media and Web 3.0.
Prior to co-founding Valence, he co-founded, built, and sold marketing technology companies eCamp.net and Lookbooks.com and is the current Executive Chairman of the Board of Madhive, an adtech company.
Adam is the founder of the non-profit consortium Ledger Alliance, home of AdLedger, with a mission to create open technical standards that leverage blockchain and cryptography in digital media with a focus on portable identity and value attribution. Today, AdLedger encompasses more than 90 members, representing brands, publishers...
2023-10-1446 min
Crypto Altruists: Real-World Stories of Social & Environmental Impact with Web3Episode 120 - Chatting open source standards, digital media, and being a Founder in Web3 with Adam HelfgottIn episode 120, we’re excited to welcome Adam Helfgott, Founder & Advisor of several tech and Web3 companies including Valence, AliceNet, AdLedger, and Madhive. We discuss being a Founder in Web3, advice for emerging entrepreneurs, on-chain identity, blockchain and data privacy, digital media in Web3, and much more.--Three Key Takeaways--When onboarding Web2 companies to Web3, it’s important to lead with the benefits (such as the security, efficiency, and transparency) of the technology, and not the technology itself (blockchain).Web3 is built around the ethos of transparency, decentralization, and open...
2023-09-1233 min
Marketecture: Get Smart. Fast.Episode: 24: The one and only Joe ZawadzkiThe godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We a...
2023-06-1640 min
The Founders Peak PodcastAbout chaotic patterns and the near impossible nature of startups in deep techKonstantin Richter is the CEO and Founder of Blockdaemon, the leading institutional-grade blockchain infrastructure building a full suite of staking, node, API and custodial products connecting institutions and developers to leading networks. His curiosity about new digital monetization and payment processes led him to a stint at Nokia before he became an entrepreneur successfully building out SaaS/marketplace platforms (Audiotube, Lookbooks, Wiredrive), with his last successful exit in 2017. He has been active in the blockchain ecosystem as an advisor and contributor since 2015, with entities like Gem, Po.et, and MadHive, before creating Blockdaemon towards the end of 2017.
...
2023-03-0810 min
Screen Wars35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital VideoJoe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2023-02-0824 min
Screen Wars Thought Leader Interviews by Cross Screen Media35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital VideoJoe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2023-02-0824 min
Marketecture: Get Smart. Fast.Madhive - A DSP geared to hyper-local CTV campaignsMadhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/madhive-adam-helfgott .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of r...
2022-12-1904 min
Leading Local InsightsSimplifying Programmatic Advertising with Joe Marino, MadhiveCross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it’s a lot to think about. In this podcast, Madhive’s Joe Marino shares his insights on how despite the complexity, programmatic actually simplifies and empowers the cross-platform advertising market.
2022-09-2726 min
Location WeeklyLocation Weekly - Episode 533A new episode of #LocationWeekly is out now! Today we talk about Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore's Cellarbration using government digital ID to verify alcohol purchases from vending machines.
2021-09-0829 min
The Charlie Shrem ShowForty Shades of Blockchains & Nodes with Konstantin RichterMy guest today is Konstantin Richter, CEO and Founder of Blockdaemon. Blockdaemon is a provider of a node management platform designed to empower businesses to simply and efficiently manage blockchain applications. The company's platform offers a multi-chain multi-cloud network management tool that can deploy nodes and connect them to blockchains within minutes and also offers its own infrastructure for select projects to offer faster deploy times and lower costs, enabling businesses to quickly deploy and iterate blockchain applications and simplify peer-to-peer network management. Konstantin is a serial entrepreneur and investor. He has led several SaaS B2B companies towards...
2021-07-0644 min
TelevisionationTelevisionation: Adam Helfgott, CEO of MadHivehttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Adam Helfgott, CEO of MadHive, a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s technology is designed to counter it, casts light on the company’s work in local OTT reach extensio...
2020-06-2129 min
Cloud and ClearEp 06 / HOW MADHIVE LEVERAGED THE CLOUD TO DISRUPT THE DIGITAL ADVERTISING INDUSTRY / Aaron Brown, MadHive Meet Aaron Brown, Chief Scientist at MadHive - an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI to deliver evidence-based business outcomes. Aaron walks us through how Madhive, relative 'outsiders' to the media industry, are transforming the way Ads run at scale using these new strategies. Aaron also talks about how the Google Cloud Platform helped satisfy the largest, most traditional audit firm solve a $1M audit problem. Host: Tony Safoian Guest: Aaron Brown Connect on Twitter: https://www.twitter.com/SADA...
2019-07-3040 min
State of Identity Podcast Series by LiminalBlockchain is the Future of AdvertisingMadHive Co-Founder/CEO Adam Helfgott and CTO Tom Bollich join host Cameron D’Ambrosi to discuss AdTech vs. MarTech, why blockchain is the future of advertising, and the new technologies helping companies globe comply with 2018’s looming GDPR data privacy requirements. Host:Cameron D’Ambrosi @dambrosi Guest:Adam Helfgott – Co-Founder/CEO, MadHive Tom Bollich – CTO, MadHive www.MadHive.com www.AdLedger.org State of Identity is brought to you by: KNOW Identity 2018State of Identity is brought to you by, KNO...
2018-01-0924 min
The Innovation Engine Podcast123. How Blockchain Technology & AdLedger are Transforming the Ad Industry - with Stacy HugginsOn this episode of The Innovation Engine, we'll be looking at blockchain in the advertising space, why there is currently a staggering amount of waste in the ad tech supply chain, how a new consortium called AdLedger and a company called MadHive are working to combat that waste, and why we may be entering the golden age of personalized advertising.Our guest Stacy Huggins, co-founder and CMO of MadHive, is an entrepreneur, seasoned marketing executive, and thought leader in applying blockchain technology to media and ad tech. MadHive is a blockchain-based advertising platform and a founding member...
2017-08-1625 minThe Innovation Engine Podcast123. How Blockchain Technology & AdLedger are Transforming the Ad Industry - with Stacy HugginsOn this episode of The Innovation Engine, we'll be looking at blockchain in the advertising space, why there is currently a staggering amount of waste in the ad tech supply chain, how a new consortium called AdLedger and a company called MadHive are working to combat that waste, and why we may be entering the golden age of personalized advertising.Our guest Stacy Huggins, co-founder and CMO of MadHive, is an entrepreneur, seasoned marketing executive, and thought leader in applying blockchain technology to media and ad tech. MadHive is a blockchain-based advertising platform and a founding member...
2017-08-1625 min