Shows
The Vine PodcastWhy Your Digital Product Launch Failed (And How to Fix It) with Emily BaksaIn this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email audiences to implementing marketing that connects rather than sells. Vine Podcast Exclusive! Get your FREE Di...2025-05-061h 00
Burnt Pancakes: Momversations | Conversations for Imperfect Moms, Chats About Mom Life & Interviews with Real Mamas100. Get Out of Your Dinner Rut: Debunking Myths About Family Meals with Madison WetherillMaster the art of enjoying home-cooked meals with Madison Wetherill, today's guest on the Burnt Pancakes Podcast. Madison, a mom of three boys and a former picky eater turned food blogger, takes us on her personal journey from culinary novice to finding solace and joy in the kitchen. Discover how she turned mealtime into a therapeutic experience and learn her secrets for transforming everyday cooking from a stressful chore into a delightful family activity.Juggling family life and mealtime madness? We've got you covered with practical meal planning strategies that fit seamlessly into even the b...2025-05-0245 minThe Vine PodcastHow Your Website Should Support Your Personal BrandIn this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand. Today we're talking about how your website should support your personal brand - the element that truly sets you apart in a crowded niche of food bloggers. Ke...2025-04-1526 minThe Vine PodcastMaking Data Based Decisions For Your BusinessIn this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If you're tired of feeling like you are spinning your wheels, this episode will help you determine and focus on the things that move the...2025-04-0127 minThe Vine PodcastBalancing Instagram Strategy with Connection with Kimberly EspinelIn this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content that not only performs well but keeps you creatively energized. Key Po...2025-02-1141 minThe Vine PodcastUsing AI to Support Your Blog Growth with Hanelore DumitracheIn this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes your content unique. Key Points: Ethical AI impl...2025-02-0443 minThe Vine PodcastA 90 Day Reels Challenge with Ansley BeutlerIn this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re feeling disconnected from your audience or stuck in a content rut, you’ll learn practical strategies for how to break through those challenges without burning out. Key Points: The Challenge: Going all in...2025-01-2844 minThe Vine PodcastSEO Still Matters in 2025 with Carl RossIn this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance! Key Points: Core web vitals deep dive Common technical issues Advanced technical SEO Future-proofing yo...2025-01-2146 minThe Vine PodcastNew Rules for Pinterest Success with Kate AhlIn this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers. Key Points: The evolution of Pi...2025-01-1546 minThe Vine PodcastRealistically Navigating the Food Blogging Landscape TodayIn this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year! ...2025-01-0719 minThe Vine PodcastIncome Streams Outside of AdsIn this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in. In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of traditional ad revenue. These income streams are a great way to increase your income as a blogger without having to rely solely on increasing traffic to increase your ad revenue. By...2024-09-1027 minThe Vine PodcastHow To Stop Being The Bottleneck In Your BusinessIn this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate. If you have ever found yourself in this position, you have been the bottleneck in your business. Today I’m going to unpack a few ways to unt...2024-08-2724 minThe Vine PodcastCreative Ways to Showcase Social ProofIn this episode: What is social proof? Essentially it’s the trust that a reader has in your blog or recipe because they’ve seen other people like it. Social proof is really important these days because of how much other social proof is out there already between Amazon reviews, restaurant reviews, etc. If you’ve been wondering the best way to showcase social proof on your blog, listen in for these creative ways you can share your readers feedback and engagement on your blog! Key Poi...2024-08-0623 minThe Vine PodcastRisk Proof Your Business Through Personal BrandingIn this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it’s incredibly important that you focus on that more than ever. In this episode you’ll hear why personal branding is an essential part of risk proofing your food blog. Key Points: The importance of establishing a unique niche beyond just "food blogging" Crafting and sharing your personal story to build authority and trust Choosing authentic ways to...2024-07-3029 minThe Vine PodcastAdjusting Your Goals Mid-YearIn this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether you set goals back in January and need to review and adjust them or you need a process for setting some goals for the rest of the year...2024-07-2321 minThe Vine PodcastOrganizing Your Blog CategoriesIn this episode: Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode: Categories VS Tags I'll hash out the difference between a category and a tag, and how to properly utilize both of them How to organize your categories Start with...2024-05-2819 minThe Vine PodcastShould You Delete Old ContentIn this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode: Review the traffic Research keywords Think about your audience Choose what to do Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way...2024-05-2121 minThe Vine Podcast3 Quick Wins for E-E-A-TIn this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart! In this episode: E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authority Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here. 2024-05-1422 minThe Vine Podcast5 Ways To Make Your Blog Post Stand OutIn this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this! In this episode: Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand out Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here. 2024-05-0722 minThe Vine PodcastHow To Do A Content AuditIn this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced. Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to take your blog and what actions you need to take to boost your SEO and make a better experience for your readers. In this episode: W...2024-04-3031 minThe Vine PodcastIs Your Blog Ready for Growth?In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth? Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control. In this episode: Being ready for comments & email increase Being proactive about site speed & hosting Making your website easy to navigate Having an easy-to-find email opt-in Connect With Madison Instagram | Website | Show Notes ...2024-04-2318 minThe Vine PodcastMonetizing Your Expertise Through Digital ProductsIn this episode: Getting past the fear of selling The best digital product ideas for bloggers The mentality you need to adopt for success in digital products Connect With Madison Instagram | Website | Show Notes Connect With Jillian Instagram | Website | MiloTree Cart Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more and get a quote here. 2024-04-0939 min
Eat Blog TalkHow to Step Into Your Role as CEO and Future-Proof Your Business with Madison WetherillIn episode 519, Madison Wetherill teaches us why it’s important to embrace the CEO mindset and implement regular CEO time in our businesses for risk management and goal-setting. Madison Wetherill is the founder of Grace + Vine Studios, as well as a food blogger and homeschooling mama to 3 boys. She is passionate about supporting bloggers and helping them to scale their blogs to increase their impact. She is the host of The Vine Podcast, sharing strategies for content creators to grow their food blog and connect with their audience. In this episode, you'll learn why scheduling re...2024-04-0842 minThe Vine PodcastHelpful Things to do Before a RedesignIn this episode: Setting your goals Content and category audits Creating content Researching other sites Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here! 2024-03-1926 minThe Vine PodcastFive Ways to Spend CEO TimeIn this episode: Financial To-Do's How to review your metrics Goal setting, planning or executing Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here! 2024-03-1227 minThe Vine PodcastHow to Get More Out of Your Popular ContentIn this episode: Repurposing your content Using popular content for more ideas Turning your popular content into resources Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here! 2024-03-0517 minThe Vine PodcastDo's and Don'ts of Category Pages for Food BlogsIn this episode: Why you should include descriptions and links to relevant content When to use subcategories and built-in taxonomy pages Why you should not use tags Our first What's Working in Food Blogging tip! Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! Learn more about ConvertKit! Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here! 2024-02-0626 minThe Vine PodcastHow to Weather the Storm as a Seasoned Food Blogger with Megan PortaIn this episode: Who are seasoned bloggers? What is different now vs 5 years ago in blogging How mindset impacts your blog growth How networking and community can support you Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here! 2024-01-3033 minThe Vine PodcastDo This Each Week to Save Hours of TimeIn this episode: Why you need a planning block What to do during your planning block Related Episodes: Episode 140: Creating An Ideal Week Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here! 2024-01-1519 minThe Vine PodcastWhy Stepping into the CEO Role of Your Blog This Year is Your Key to SuccessIn this episode: Reflecting back on the last year How I've shown up as the CEO of my blog in the last year How YOU can show up as the CEO of your food blog this year Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2024-01-0926 minThe Vine PodcastMajor Takeaways From My 2023 Blog Growth PlanIn this episode: Always be looking ahead with your content Improve efficiency with task batching Reusing parts and pieces There is always a bottleneck Creating rhythms to stay on top of tasks Related Episodes: EP 180: What I Learned from Publishing 175 Blog Posts This Year Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more...2023-12-1919 minThe Vine PodcastMake a Plan for January in 1 HourIn this episode: Spending time to reflect on this past year of your business Doing a review of your capacity & content calendary Setting up a system to plan out your blog posts Re-evaluating your marketing focus Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison 2023-12-1219 minThe Vine PodcastWhat I Learned from Publishing 175 Blog Posts This YearIn this episode: Why I decided to increase content published What I did to revamp my post strategy What I learned through the whole process Related episode: Episode 146: My Blog Growth Plan for 2023 Episode 147: How to Create More Content Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2023-12-0528 minThe Vine Podcast3 Systems You Need to Grow Your TrafficIn this episode: Content creation and promotion How and why you should spend time on keyword research Setting up systems for the administrative and tech side of your blog Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2023-11-2826 minThe Vine PodcastHow to Refresh and Revive a Stale BlogIn this episode: The four things to focus on when reviving a stale blog How to check up on your blog's health The push to start publishing content The thing that can push your blog to the next level Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2023-11-1422 minThe Vine PodcastYou Qualified for Ads... Now What?In this episode: Ways that you can focus on building your brand Tips for focusing on building your email list How you can focus on creating excellent content (and updating it!) Related episode: Episode 39: All About Running Ads Episode 170: Thinking Beyond Ads: Ways to Diversify Revenue Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2023-10-3121 minThe Vine PodcastDon't Skip This Step When HiringIn this episode: A brief overview of my hiring process The key part of the hiring process How this element has impacted recent hires Related episode: Episode 147: How to Create More Content Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2023-10-1709 min
The Vine PodcastExact Steps to Create a Digital Product ASAPIn this episode: Decide what your new product could be Ask your audience for feedback Set a deadline and create the product How to launch and promote your product Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 2023-10-1021 min
The Vine PodcastTeam Roles to Support Your Blog GrowthToday we are talking about the essential team roles to boost your blog’s success and support you as your blog grows. From the roles that are going to support you as the CEO to the roles that help you to execute content, I go over the key players that you need to build a team for your food blog. In this episode: Tips for hiring and building a team Blog manager Writers/photographer Virtual assistant SEO/keyword research Website and design team Related episodes: 5 SOPs Your Blog Needs ASAP How to Manage Your Blog...2023-09-1924 min
The Vine Podcast4 Ways to Make Your Website Stand OutThere are over 6,000 food blogs using the same theme. That means that it is tough to stand out in this crowded world of food blogging. Not only that but our users have less and less attention and time spent on our websites. Keep listening if you want to know how you can make your website stand out from the crowd. In this episode: Add a custom pattern or branded graphics Customize your recipe card Use styled reusable block patterns to teach your readers to pay attention Weave your brand throughout your website Related episode: 7 Ways...2023-09-1209 min
The Vine PodcastQ4 MarketingQuarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportunities for our blogs. Sometimes we forget to think ahead to all of the possibilities of marketing that Q4 holds. So today I’m chatting about how to tackle your Q4 marketing plans. In this episode: Sustainable planning Collaborating with others Email Marketing Do a website audit Related episodes: 3 Things to Help You Write Posts Faster How to Create More Content Nurturing Your Email List with Allea Grummert DIY Website Audit for F...2023-09-0519 min
The Vine Podcast7 Ways to Improve Engagement on Your WebsiteIf you want to retain new users to your website, it’s important to optimize your website for engagement. When readers stay on your website longer, they are more likely to actually read your content, understand your niche and take action. In this episode I’m sharing 7 ways to improve engagement on your website. In this episode: Return New Users Optimize Your Website Encourage User Action Resources Mentioned in This Episode: Grow.me Related episodes: Best Recipe Card Plugins for Food Bloggers How to Customi...2023-08-2922 min
The Vine PodcastThinking Beyond Ads: Ways to Diversify RevenueIt seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generating revenue from your past content. But, there are many other ways to monetize a blog! Whether you are looking for ways to earn money before qualifying for ads or you are looking to diversify your income streams with ads, these ideas will help open your mind to the possibilities. In this episode: Think beyond ads Brand partnerships Affiliate marketing Digital & ph...2023-08-2223 min
The Vine Podcast3 Things to Help You Write Posts FasterWe all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode: Start with an Outline Reuse Parts of Content Isolate Your Writing Tasks Related Episodes: How to Create More Content AI For Food Bloggers How to Manage Your Blog Projects in Asana Connect with Madison Instagram | Website | Show Note...2023-08-1518 minThe Vine PodcastCreative Ideas to Boost a Post’s RankingIt is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode: How to Find the Posts Creative Ways to Boost A Post’s Rankings Creating a System to Repeat Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers 2023-06-2716 minThe Vine Podcast2023 Blog Plan Check InWe are halfway through the year, which means it’s time to check in on your goals for the year! Today’s episode is a check in on my own blog growth plan and the biggest lessons I’ve learned so far this year. In this episode I'll share lessons learned including: Does more blog content lead to more traffic? The importance of systems Hiring and building your team Other lessons Other episodes and resources mentioned: My 2023 Blog Growth Plan Using Asana to Manage Your Blog Posts The Systems and Standards Your Food Blog Needs 2023-06-2025 min
My Food Lens#55 - How to attract clients and build a community with a website with Madison WetherillLove the episode? Send me a text & tell me.What would happen if instagram closed down tomorrow?And facebook too?How would you share your work?Where would potential clients find you? Would you still be able to connect with a community of like-minded creators?And let’s say instagram didn’t close down, even then, what if you owned a platform that was stable and not affected by algorithm changes.This week I’m joined...2023-06-0746 minThe Vine Podcast3 Things for Your Work With Me PageIf you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what should go on that page and how can you put your best foot forward through it? On this episode we'll chat about 3 things your work with me page should have. In this episode: Your 3 Brand W’s: who, what, why Types of Work You Accept (and examples) Contact Information Other episodes mentioned: 3 Things For Your Homepage 3 Things for Your Recipe Index 3 Things For Your About Page...2023-06-0613 minThe Vine Podcast3 Things For Your About PageYour about page is one of the most important pages of your food blog to make a connection with your audience. In today’s episode, I’ll be diving into 3 things to do to refresh your about page and provide you with some tips and tricks to make it stand out and connect with your audience. In this episode: Your expertise Your favorite posts Call to action Episodes mentioned: 3 Things for Your Homepage Resources: Search Engine Land Article by SEO Casey Markee Writing an About Page Connect with Madison Insta...2023-05-1012 minThe Vine Podcast3 Things For Your HomepageA few quick tweaks to your homepage can take it from dull to fantastic! Today I'll be discussing three effective ways to update the homepage of your food blog and enhance its overall appearance and functionality. Whether you're a seasoned food blogger or just starting out, these tips are sure to help you attract more readers and keep them coming back for more delicious recipes! In this episode: Optimize for EEAT Brand Message Seasonal Content Episodes mentioned: How Often Should You Update Your Homepage What Should Be on the Ho...2023-05-0210 minThe Vine PodcastAI For Food BloggersEveryone is talking about AI and ChatGPT. The big question on everyone’s mind is, “Will AI make blogging obsolete?” Today we’re talking about how AI can be a useful tool for food bloggers, what the future might look like, and how to leverage AI in your business right now. In this episode: Why bloggers are worried about AI AI for writing blog posts AI for SEO AI for Social Media AI for Writing AI for Graphic Design Risks of AI Resources mentioned: Cupcake Photo The Pope in a puffer jacket AI Engine Ghostwriter...2023-04-2524 minThe Vine PodcastShould You Delete Old Content?Does the idea of deleting your old content make you a little nervous? I totally get it - for a lot of us, the idea of parting with our old content is tough. In today's episode I'll share a quick process for how you can easily decide whether to keep an old blog post or to let it go. In this episode: Review the traffic Research keywords Think about your audience Delete, archive or update Resources mentioned: Clariti (affiliate) Related episode: How to Audit Your Content C...2023-04-1821 minThe Vine PodcastHow to Audit Your ContentA content audit is a careful, extensive review of every post you have ever published. Why bother with this? Well, it arms you with SEO data and will help you identify posts you would like to improve, delete or leave just as they are. It may sound like a big project — and it is — but at the end of it, you'll have a better idea of where you want to take your blog and what actions you need to take to boost your SEO, and make a better experience for your readers. In this episode: What is a...2023-04-1131 minThe Vine PodcastDiscovering Your Audience Journey with Stephanie Kay When was the last time you thought about the transformation your readers go through because of your website content? It’s easy to think you are just creating recipes, but the truth is you’re providing solutions to some of your reader’s biggest challenges. In today’s episode I’m interviewing a food blogger who will share about their own discovery of her audience’s journey and how that shaped her website redesign. In this episode: Steph’s blogging journey The website redesign process of creating a resource center on her website Knowing her audience before and afte...2023-03-2849 minThe Vine Podcast5 Ways to Boost Your SEO This YearIf “get better at SEO” is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowledge of search, create a better experience for your users and make better-informed decisions for your blog and the content you produce. In this episode: Speed things up. Update old content. Invest in a keyword tool Implement a linking strategy. Audit your categories. Resources Mentioned in This Episode: 6 Quick Wins for Site Speed Increase Your Traffic Through Keyword Research with Ty Kilgore RankIQ Linking best pra...2023-03-1421 minThe Vine PodcastStreamlining Your Food Photography Process for More Impactful Photos with Dyutima JhaCurious how you can go from “good” photos to impactful photos? In our episode today, Dyutima Jha shares how a great food photography process creates impactful photos to grow your food blog! This is one you don't want to miss. In this episode: The phases of your food photography process Impactful photos vs good photos Preparing for the pre-production phase Time wasters in the food photography process Energy efficiency during your photoshoots Photo misses that could be hurting their page views Resources Mentioned in This Episode: Dyutima's 10 Step Photoshoot Guide Connect with Madison I...2023-03-0743 minThe Vine PodcastFive Ways to Spend Your CEO Time Prioritizing CEO time is the key to being more intentional about the time you spend working on your business instead of staying stuck in the day to day work of developing recipes and writing blog posts. In today’s episode I’m sharing 5 ways you should spend your CEO time. In this episode: Pause and check in Financial To Do’s Metrics Goal Setting, Planning or Executing Education Resources Mentioned in This Episode: 3 Things to Do For CEO Time How to Schedule More CEO Time Setting SMART Goals for Your Blog Connect w...2023-02-2823 minThe Vine PodcastDifferent Ways to Grow your Blog With a TeamAt some point as your blog grows, you will likely run out of capacity to do all the things. Even if you have the time to do them, it's unrealistic to do everything that is needed for running a food blog. Learn the unique ways you could grow a team to support you! In this episode we'll cover different "departments" of growing a team: Operations Content Project Based Personal/Other Resources Mentioned in This Episode: Lessons from Managing a Team and Two Food Blogs with Christine Pittman Knowing Your Audience and Outsourcing as Your Bu...2023-02-2120 minThe Vine PodcastHelpful Things to do Before a Redesign Whether you are considering DIYing a website redesign or you plan to work with a web designer, these key things can be helpful to do before you begin that process! In this episode we'll cover: Setting goals for your business Content Audit Category Audit Creating Content Research Features on Other Blogs/Websites Resources Mentioned in This Episode: Setting SMART Goals My Blog Growth Plan 2023 Organizing Your Blog Categories Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers Food B...2023-02-0722 minThe Vine PodcastSetting SMART Goals for Your BlogLearn how to set SMART goals so you can maximize the results you are getting to grow your food blog. In this episode we'll cover: Why Goal Setting is Important The SMART acronym Make sure your goals are specific Measurable goals Make your goal achievable and realistic Add a relevant action to your goal Add time to the goal Resources Mentioned in This Episode: Setting Quarterly and Monthly Goals Setting Weekly Goals Setting Daily Priorities Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design...2023-01-3117 minThe Vine PodcastHow to Schedule More CEO TimeGetting caught up in the day-to-day tasks of running a food blog can distract you from spending time deliberately working ON your business. That time on your business, or CEO time, can be the key to long term success and growth. In this episode we discuss: How to schedule in time regularly Creating a plan for your time Habit stacking Finding smaller pockets of time Resources Mentioned in This Episode: Blogger to CEO Content 3 Things Food Bloggers Need to Do On Every CEO Day Connect with Madison Instagram | Website | Show Notes W...2023-01-2413 minThe Vine PodcastHow to Create More ContentIf you want to learn how to create more high quality content for your food blog, without losing your sanity and burning out in the process, this episode is for you! With more high quality content on your website, you have higher chances of ranking on Google and reaching more of your ideal readers. In This Episode I Cover: Updating old content Work through backlog Looking for hidden treasures Batch working Turn off distractions Reuse parts of the whole Outsourcing Resources Mentioned in This Episode: Unusual Ways to Outsource Parts of Your Food Blog B...2023-01-1721 min
The Vine PodcastMy Blog Growth Plan for 2023With the beginning of the year right around the corner, it’s time to start thinking about your blog growth plan for the new year. When setting goals, having a clear action plan to reach those is so important. Today I’m pulling back the curtain to share a behind the scenes look at my own blog growth plan for next year and tips on how you can create yours! In This Episode: Optimizing Content Creating Content Hiring Team Members Blog Promotion Tips for creating your own plan Resources Mentioned in This Episode: How to Man...2022-12-1332 min
The Food Blogger Pro PodcastHow to Optimize Your Website Design as a Food Blogger with Madison WetherillRunning a web design studio, conveying your brand's voice and messaging, and optimizing the user experience on your blog with Madison Wetherill from Grace + Vine Studios. ----- Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger. Optimizing Your Website Design as a Food Blogger When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is...2022-12-1343 min
The Vine PodcastHow to Come Back From a Break Without OverwhelmIf you've ever taken a break or a vacation from your business then you know that it can be incredibly overwhelming to come back and try to get back into the swing of things. In today's episode I'm going to share how you can come back from a break to your business or your blog without overwhelm. In this episode, I'll cover: Plan your content Plan your projects Decide on your priorities Redefine your ideal week Resources: How to Plan for Time Away from Your Business (and How I Prepared for My Maternity Lea...2022-11-0812 min
The Vine PodcastHow to Double Your Pageviews with User ExperienceUser experience is incredibly important as a food blogger. If you want the people who are coming to your website randomly from Google, to pay attention, then user experience is how you do that. Today I am sharing how user experience helps you to attract your ideal audience and how you can increase your traffic by focusing on your website user experience. In this episode, I'll cover: What does user experience mean? What are three things that can be done to improve user experience? How can improving user experience increase your traffic? Connect with Christina & Cor...2022-11-0142 min
The Vine PodcastGaining Confidence in an Accidental Niche with Allie DoranIt can sometimes feel like having a niche could put you in a box or limit your creativity as a food blogger. But what if it was the key to opening up a flood of ideas and opportunities for your business? Today I’m chatting with a food blogger who accidentally fell into a niche that has led to selling thousands of cookbooks and led to millions of people making her very specialized recipes. In this episode, I'll cover: Discovering your niche Niching down further Investing in a custom website Connect with Allie Webs...2022-09-2053 min
Eat Blog TalkA New Way to Make your Blog Stand Out - Invest in Speed, Strategy and Design using Gutenberg with Madison WetherillIn episode 342, Megan chats to Madison Wetherill about how to get the most out of Gutenberg blocks in order to streamline our blogs and make them fast and easy to navigate. Madison is a food blogger turned web designer at Grace & Vine Studios. She helps clients’ make their website and brand stand out from the crowded food blogging space. She also hosts the Vine podcast for food bloggers looking to increase their impact and connect with their dream audience. In this episode she demystifies Gutenberg blocks and explains why it allows you to customize different pieces and se...2022-09-1937 min
The Vine PodcastHow to Attract and Keep Users on Your Food Blog with User ExperienceIf you’ve ever wondered how to get your food blog to stand out in the crowded landscape of food blogging today, the answer is simple: user experience! Creating a great user experience for your website visitors is the key to helping your blog to stand out, getting new users to your website and retaining them as future raving fans. In this episode, I'll cover: Two essential pages on a food blog How to make your blog stand out in a saturated market Top tips to drive traffic to your blog The biggest mistakes food bloggers make...2022-08-3041 min
The Vine PodcastKnowing Your Audience and Outsourcing as Your Business Grows with Liz MarinoOne of the key ingredients to growing your food blog is understanding your audience. The second part though, is being able to make strategic decisions with your audience - even if they are not what you might have chosen for yourself. I often say that your blog is not about you, it’s about your audience! In today’s episode I am interviewing a food blogger about her journey of getting to know her audience and building a business around what they need. In this episode, I'll cover: Tune into your audience and what they want Outso...2022-08-1645 min
The Vine PodcastHow to Protect Your Business if Something Happens to YouHave you ever considered what would happen to your business if you weren’t available to run it for a few weeks or ever again? It isn’t easy to think about a catastrophe happening but it’s a reality we need to face as business owners! Whether that is because of a short term emergency or a death, protecting your business and setting up a plan for those types of situations can make your family’s lives much easier dealing with an unexpected event. Keep listening to today’s episode to learn about how you can protect your business. ...2022-07-2645 min
The Vine PodcastRedesigning Your Website When Your Brand Has Evolved with Kelly NardoThe longer you have your food blog, the more your business will evolve and grow. This can be tricky sometimes as you start to have to pivot and adjust how you are running your food blog to connect with these changes. In today’s episode I’m interviewing a food blogger who redesigned her website as a result of her brand evolving over the years and feeling like it was time to create a resource for her readers. In this episode, I'll cover: How did your blog evolve over the last few years? How did you decide...2022-07-1932 min
The Vine PodcastHow to Leverage Instagram as a Food Blogger with Kimberly EspinelHave you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today’s episode we’re talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you’ll walk away with tons of tips to confidently use instagram to connect with your audience. In this episode we cover: Using Instagram in 2022 The purpose of the I...2022-06-2833 min
The Vine PodcastFrom 0 to 1 Million Pageviews in 4 Months: Starting a Successful Niche Site with Amy DuskaIn order to stand out these days in the food blogging world, you have to get specific with your niche. That’s exactly why there has been a trend in the last year or so to start a second niched website and a lot of bloggers have seen success! In today’s episode we’re interviewing a food blogger who started a niched sourdough website and went from 0 to 1 million pageviews in just 4 months. In this episode, I'll cover: how Amy decided to start a second blog how to overcome the saturated industry getting to know your audience and solv...2022-05-3139 min
The Vine PodcastHow to Set Boundaries, Work Less and Make More Money with Megan PortaDoes the idea of working less on your blog but making more money make your head spin a little? The idea of setting boundaries and working less to make more might sound crazy, but our guest in today’s episode breaks down how this can be possible to avoid burnout and still keep growing your blog and your income! In this episode, we'll cover: How to define productivity Setting boundaries and defining self care A process for deciding what to eliminate and what to keep How more boundaries and working LESS can lead to more money and time Outs...2022-04-1932 min
The Vine PodcastLaunching a Cookbook + Redesigning Your WebsiteIn today’s episode I’m so excited to interview one of our clients about her blog and her experiences writing a cookbook and redesigning her website. Kate Ramos is the chef behind ¡Hola! Jalapeño, a Mexican-Inspired Food Blog. Kate shares openly in this episode about her blogging journey, how she plans her content with her audience and SEO in mind, what it was like writing a cookbook in 6 months and what her experience was like redesigning her website with Grace + Vine Studios. In this episode we discuss: changes to her business over the years Kate's process for creat...2022-03-0834 min
The Vine Podcast101: The Standards and Systems Your Food Blog Needs with Jillian DolberryAs your food blog grows and you begin to scale, it is so important to set aside time to document your systems and processes. Whether you have never spent a lot of time thinking about systems or you aren’t sure what an SOP even stands for, you’re in the right place. I’m joined by my Online Business Manager who is going to break this all down for us and help you make a plan for the standards and systems your food blog needs. In this episode, I'll cover: What are SOPs and why are they importan...2022-01-1132 min
The Vine Podcast099: Building Your Website Team with Andrew WilderToday we chat about building your website team and what you need to know when you are building that team to manage your website. We talk about building a team for your website and thinking like a CEO. Join us for this fun and casual conversation! In this episode, I'll cover: The biggest struggles with managing a website The ideal website team for food bloggers Things to look for when hiring someone Connect with Madison Instagram | Website | Show Notes Web Design for Food Bloggers Connect with Andrew NerdPress2021-12-2137 min
The Vine Podcast096: Lessons from Managing a Team and Two Food Blogs with Christine PittmanIf you have ever wondered how some food bloggers manage to run not one but two food blogs at once, and what all this requires behind the scenes, you are not going to want to miss today’s episode. I sat down with Christine Pittman, of Cook the Story and The Cookful, to discuss lessons learned from running two blogs, the team behind this, and her journey on this incredible feat. Plus, Christine tells us about her experience working with us on website design for her two very unique blogs. In this episode, I'll cover: Why she started a s...2021-11-3051 min
The Culinary Boss PodcastWhat You Need to Know About Creating a Website and Blog with Madison WetherillHave you been wondering if it’s FINALLY the right time to start a blog? Do you already have a website, but have no clue if you’re making the most of it? Well, this week's guest, Madison Wetherill, CEO and founder of Grace + Vine Studios, is giving us the inside scoop on why now is the perfect time to begin your blog...that’s right, it’s not too late! She’s also dropping her expert tips on what your homepage should include to truly attract and convert browsers into paying stu...2021-10-1242 min
The Vine Podcast083: Nurturing Your Email List with Allea GrummertHave you ever wanted to make a killer first impression with your email subscribers with a welcome and nurture sequence that helps to build brand loyalty and optimize traffic to your food blog? Today, I interview Allie Grummert, an Email Marketing Strategist and Conversion Copywriter, who shares how to grow your food blog subscriber list with a welcome and nurture sequence that will translate into more traffic to your blog. In this episode, I'll cover: What is an opt-in? Welcome your subscribers Building a nurture sequence Connect with Allea Duett | Instagram Connect with Ma...2021-08-1034 min
The Vine Podcast081: Increase Your Traffic Through Keyword Research with Ty KilgoreIf you have been a blogger for a while, you know how important Search Engine Optimization is to be able to grow your blog (and business!). Today, we talk with Ty Kilgore, founder and CEO of Everything Digital Marketing, to cover all things SEO, and beyond! In this episode, I'll cover: What is keyword research? How to level up your SEO Creating content that is worth your time Connect with Ty: Everything Digital Marketing on IG | Everything Digital Marketing Connect with Madison: Instagram | Website | Show Notes Web Design for Foo...2021-07-2752 min
The Vine Podcast077: Get More Traffic from Pinterest with Kate AhlIf you have been trying to gain traction on Pinterest but haven’t been getting the pin discovery you’ve been after, you have come to the right place! In today’s episode, Kate Ahl of Simple Pin Media, joins me for a conversation around the top Pinterest mistakes you might be making and how you can fix them. In this episode, I'll cover: What's changed about Pinterest How to start using story pins Three mistakes you are making on Pinterest Building a fabulous team Connect with Kate: Simple Pin Media | Simple Pin Media on Instagram | KateAhl.com...2021-06-2938 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix465: [success] You Can Always Go Backwards with Madison WetherillToday's guest is a true testament to the value of experimenting and niching down. Madison Wetherill is a website designer for food bloggers who use WordPress and are at a certain level in their business. In the past couple of years, she has grown her team and scaled her business as the CEO of Grace and Vine Studios. Madison believed that if things didn't work out, you can always go backwards. But everything fell into place when she finally specialized.CLICK HERE to get all the links from this episode. CLICK HE...2021-04-0154 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix465: [success] You Can Always Go Backwards with Madison WetherillToday's guest is a true testament to the value of experimenting and niching down. Madison Wetherill is a website designer for food bloggers who use WordPress and are at a certain level in their business. In the past couple of years, she has grown her team and scaled her business as the CEO of Grace and Vine Studios. Madison believed that if things didn't work out, you can always go backwards. But everything fell into place when she finally specialized.CLICK HERE to get all the links from this episode. CLICK HE...2021-04-0154 min
The Vine PodcastHow To Go From Hobby Blog To BusinessHave you ever had someone assume your blog was “just a hobby”? Maybe sometimes you walk the line between it being a hobby and a business. In today’s episode, I’m sharing some things you have to do in order to take your hobby blog and turn it into a business! In this episode we'll cover: How to take your blog seriously How to get others to take it seriously How to experiment and audit what isn’t working How to set a plan for monetization Instagram | Website | Show Notes Web Design for Food Blogg2020-09-2922 min
The Vine PodcastStrategies Your Blog Needs to HaveThere are endless strategies out there for growing your blog. But in today’s episode, I’m sharing the four key types of strategies that you should have to really build a business that you love. Let’s dive in! In this episode we'll cover: Content Strategy Marketing Strategy Growth Strategy Brand Strategy Instagram | Website | Show Notes Web Design for Food Bloggers2020-09-2224 min
The Vine PodcastWhat I Would Do Differently If I Started a Blog TodayDo you ever wonder what your blog would be like if you knew back when you started what you know now? There have been a lot of lessons learned in the last 5 years of being in the food blogging world and today I’m sharing what I would do differently if I started a blog today. In this episode we'll cover: Start on WordPress Branding Foundations Set Smart Goals Invest ASAP Learn SEO Hire Out Pinterest Prioritize Pave my own way Instagram | Website | Show Notes Web Design for Food Bloggers2020-09-1515 min
The Vine PodcastHow to Juggle Working From Home With KidsIf you've been trying to juggle working from home with your kids over the last year, you've probably noticed that it isn't always easy to juggle everything. In today's episode, I'm interviewing Ashley Freehan, the founder of the purpose gathering and the efficient mompreneur course, all about how you can balance work and having your kids at home. In this episode I'll cover: The biggest struggles with balancing work and parenting Advice for how to start setting those boundaries with your family Ashley’s tips for working at home How to...2020-09-0837 min
The Vine PodcastHow to Market and Share Your FreebieIf you have been in the digital marketing space for more than 5 minutes you probably have heard that you need a freebie in order to grow your email list. But where people often stop short is in marketing that freebie! In today’s episode, I’m sharing strategies to help you market the freebie you worked hard to create so that it can actually help you grow your email list and business! In this episode I'll cover: How to market your freebie On your blog On your social media How to optimize on search engines About the u...2020-09-0222 min
The Vine Podcast4 Steps to be More Consistent With Your BrandingIs your branding consistent across all of the different platforms and elements of your brand? Unless you have invested thousands of dollars to have every single element of your brand created by a designer, there is a good chance that you may have some inconsistencies. In this episode, I’ll share why consistent branding is so important and a process you can follow to start making your branding more cohesive and professional. In this episode I'll cover: Why it's important to have a consistent brand How to make your brand more consistent Step One: Start by ev...2020-08-2517 min
The Vine PodcastThe Best Recipe Card Plugins for Food BloggersChoosing the right recipe card can be a tough decision! In this episode, I’ll share what you need to know about recipe card plugins and which ones I recommend to my clients. In this episode I'll cover: The top recipe cards for food bloggers What to consider when choosing a recipe card plugin Benefits to using a recipe card Instagram | Website | Show Notes Web Design for Food Bloggers2020-08-1821 min
The Vine Podcast6 Tips for Writing Better RecipesAs a food blogger, the quality of your recipes can make or break your blog’s credibility. This quick episode will walk you through 6 ways to write better recipes and make sure you’re producing high quality content! In this episode, we'll cover: how many times to test a recipe how to list ingredients proper formating and punctuation Resources mentioned: Recipe Writer's Handbook (affiliate link) 2020-08-1114 min
Makin' Bacon: Serve Your Fans. Grow Your Income.Designing Your Brand with Madison WetherillToday, we are going to talk about how to find out what your audience is looking for, why great design matters, and why a brand is more than just a logo.As bloggers we often work so hard on our recipes, the stories we tell, and using social media to bring in readers, but we often neglect the thing that people see first...our website. A good website design does more than look pretty, it informs the visitor and can be a big factor in turning them into a real Fan. But where do you get started?...2020-08-1156 min
The Vine Podcast10 Common Food Blog Web Design MistakesEver wonder if you could make some small changes to make a bigger impact with your website? In today’s episode I’m sharing the most common mistakes I see food bloggers making on their website, plus a look at how you can easily fix them! In this episode, we'll cover: Mistake #1: Not Updating Plugins Mistake #2: No Backups for Your Blog Mistake #3: Not Using Self-Hosted WordPress Mistake #4: Using a recipe card that is tied to your theme Mistake #5: Not Using a Good Recipe Card Mistake #6: Using Multiple Recipe Cards Mistake #7: Not Having a Clear Call To Acti...2020-08-0425 min
The Vine PodcastWriting an About PageDo you have an about page you are actually proud of? I hear it all the time that writing your about page is a huge struggle. In today’s episode I’ll share some tips on writing an about page that will help you actually connect with your audience and convert more people into loyal followers and subscribers! In this episode, we'll cover: The About Page Connection Brand Messaging Conversions How to Write Your About Page Where should you link to your about page? Resources mentioned: Do Six Figures: How to Write an About Page...2020-07-2824 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleHow to Develop the Brand Identity of a Food Blog with Madison WetherillIf you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design.My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. She also hosts The Vine podcast, where she talks about strategy and design tips for food bloggers. Prior to Grace and Vine, Madison had her ow...2019-12-1631 min
What WorksEP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill
The Nitty-Gritty:
* Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing them* How Madison came to think of herself as a “busy person” and why that impacted the way she structured her time* What she noticed about the way she was spending her time and how it related to the results she was creating* The way she restructured her priorities and found a new—more productive—set of responsibilities that help her drive revenue
2019-05-1438 min
Theory of ContentEpisode 33 – Interview With Madison Wetherill<p>Episode 33 – Interview With Madison Wetherill by Theory of Content</p>
<p>The post <a rel="nofollow" href="https://theoryofcontent.com/episode-33-interview-with-madison-wetherill/">Episode 33 – Interview With Madison Wetherill</a> appeared first on <a rel="nofollow" href="https://theoryofcontent.com">Theory of Content</a>.</p>2019-02-0835 minTheory of ContentEpisode 33 – Interview With Madison WetherillEpisode 33 – Interview With Madison Wetherill by Theory of Content
The post Episode 33 – Interview With Madison Wetherill appeared first on Theory of Content.
2019-02-0800 min