Madroit Podcast - Podcast Details

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Madroit PodcastBuilding Authority and Trust in Marketing and SalesIn this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how it can shorten sales cycles and increase conversion rates. We'll cover practical steps like utilizing testimonials, Google reviews, content creation, and social proof. Additionally, discover the benefits and potential pitfalls of having or lacking authority, and how it impacts every stage of the buyer's journey. Perfect for marketers and sales professionals looking to elevate their game by becoming the trusted choice for clients. Episode #: 44 2025-07-1613 min

Madroit PodcastMarketing in the Age of AI: Adapting to ChangeIn this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast. Episode #: 43 ...2025-06-2513 min

Madroit PodcastScaling Success: Insights on Marketing Across Business PhasesIn this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key characteristics, budget allocations, focus areas, challenges, and essential marketing tactics for each stage. Whether you're just starting out or have an established business, this episode will provide valuable insights to help you level up your marketing efforts and achieve your business goals. Tune in to learn more about maximizing ROI, scaling operations, enhancing brand presence, and staying adaptable in a constantly evolving market. Don't miss out on expert advice to drive...2025-06-1326 min

Madroit PodcastProfit-Focused Marketing: The Metrics You NeedIn this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the importance of revenue generated, customer acquisition cost (CAC), lifetime value, and other key metrics. Discover valuable tools like UTM tracking, dedicated landing pages, promo codes, call tracking, and CRM systems to monitor your marketing efforts. Lastly, get insights on how much to spend on marketing based on your business's stage and the role of marketing in driving overall company revenue. Make your marketing a profit center with these actionable insights...2025-05-2113 min

Madroit PodcastAuthentic Marketing & Sales: Building Trust and Long-Term SuccessIn this episode, we dive into the topic of authentic marketing and sales, exploring why authenticity isn't just a buzzword but a cornerstone of strong branding and sustainable business growth. We discuss what it means to be genuine, transparent, and customer-focused, and we tackle the pitfalls of inauthentic tactics like fake urgency and forced personas. Learn practical ways to keep your marketing and sales efforts authentic and why doing so builds trust and long-term success. Tune in to discover valuable insights that can help elevate your business. Don't forget to like, subscribe, and visit maditmarketing.com/podcast for more! 2025-05-0909 min

Madroit PodcastBuilding Brands & Boosting Sales with Social & Email StrategiesIn this episode of The Madroit Podcast, hosts Jordan and Winston discuss effective strategies for combining social media and email marketing to enhance your business. They explain why these two channels should work together and discuss the importance of having a content plan, maintaining consistency, and engaging with your audience. They also discuss various post types, constructing effective calls to action, and the crucial role of building and maintaining your email list. Tune in for actionable insights to elevate your marketing efforts! Episode #: 39Visit our website: https://madroitmarketing.comLinkedIn: https://www.l...2025-04-2313 min

Madroit PodcastBoost Your Rankings: Six Key SEO TacticsIn this episode of the Madroit Podcast, Jordan and Winston dive into six essential SEO strategies to enhance your search engine ranking and attract more customers. They start by explaining the importance of keyword research, including the use of tools like Google Keyword Planner and the benefits of focusing on long-tail keywords. They then discuss optimizing on-page SEO by incorporating keywords naturally that provide the most value. The importance of creating quality and consistent content is emphasized, as well as ensuring your website's speed and mobile friendliness. Jordan and Winston also highlight the significance of building quality backlinks and...2025-04-0914 min

Madroit PodcastSpotlight on Success: How Local Businesses Excel at Trade ShowsJoin hosts Jordan Winston and Winston as they dive into effective trade show marketing strategies based on their visit to the West Michigan Home and Garden Show. They discuss insights from Schaafsma Heating and Cooling, Easttown Construction, Harder and Warner Landscaping, Turf Badger and Pest Badger, Extreme Engineered Floor Systems, LimeWire Automation, Guardian Alarm, Klosterman's Landscaping, Everett's Landscape, Hutcherson Construction, Grace Adventures, and Higher Health Chiropractic. Learn about the dos and don'ts of booth presentation and follow-up strategies to maximize your trade show success. Episode #: 37Visit our website: https...2025-03-1931 min

Madroit PodcastThe Website Playbook: Six Essentials for ImpactIn this episode of the Madroit podcast, hosts Jordan and Winston cover six essential features to make your business website effective. They emphasize the importance of color, spacing, and content in creating a strong digital presence. They discuss the significance of targeting the right audience, designing clear calls to action, and ensuring a user-friendly flow on your site. Additionally, they highlight the necessity of answering the five Ws (Who, What, Why, Where, When) and maintaining functionality, such as working links and mobile compatibility. The episode concludes with a discussion on the importance of detailed calls to action and addressing...2025-03-0510 min

Madroit PodcastMastering Paid Ads: The 6 Essential StepsIn this episode, Jordan and Winston dive deep into the world of paid advertising, covering six essential steps to optimize your ad campaigns. Learn how to define clear goals, understand your audience, create engaging content, make compelling offers with strong CTAs, optimize for conversions, and continually test and adjust for the best results. This episode is packed with actionable insights to help you improve your ad performance and drive meaningful outcomes for your business. Tune in and level up your marketing game! Episode #: 35Visit our website: https://madroitmarketing.com 2025-02-2609 min

Madroit PodcastFilling Dental Chairs: The Marketing StrategyIn this episode, we dive into dental marketing, discussing the needs and challenges dental practices face in attracting and retaining patients cost-effectively. We emphasize the importance of having a strong online presence, optimizing your Google business profile, leveraging local SEO, and using social media and email marketing to build credibility. Learn how to ask for patient reviews, maintain consistent communication, and ensure your website is professional and easy to navigate. We also discuss the value of community involvement and the parallels between marketing and dental hygiene. Tune in for essential tips to fill your chairs and enhance your dental...2025-02-1918 min

Madroit PodcastBoosting HVAC Business Success: The Power of MarketingIn this episode, we delve into the world of HVAC businesses and explore how effective marketing can make a significant impact. Discover why marketing is crucial in this competitive industry and learn actionable tips to build awareness, credibility, and trust. Our discussion covers the essentials of having a professional website, optimizing for local SEO, leveraging customer reviews, and utilizing pay-per-click advertising. We also highlight the importance of email marketing, SMS reminders, and community involvement. Tune in for a comprehensive guide to enhancing your HVAC business marketing strategy and ensuring your brand stays top of mind for potential clients. Don't...2025-02-1210 min

Madroit PodcastFrom Faucets to Fortune: Marketing for PlumbersIn this episode of the Madroit Podcast, we delve into the importance of marketing for plumbing companies. Discover actionable marketing strategies that can help plumbing businesses stand out in a competitive market. Topics covered include the value of local SEO, building a professional online presence, leveraging reviews, and the power of consistency in content marketing. Whether you're a small plumbing business or a larger company looking to grow, this episode offers essential insights to help you achieve long-term success. Episode #: 32 Visit our website: https://madroitmarketing.com LinkedIn...2025-02-0512 min

Madroit PodcastUnderstanding Lawn Care Marketing: Strategies for Every Season In this episode of the Madroit Podcast, we dive into actionable marketing and business strategies specifically for the lawn care industry. Learn about the types of marketing for different lawn care business models, common industry struggles, and the importance of local SEO, reputation management, and paid advertising. Discover how to make your marketing efforts more efficient and scalable, and hear success stories that highlight the impact of effective marketing. Whether you're new to the lawn care industry or looking to enhance your business, this episode has valuable insights to help you grow. Episode #: 31 2025-01-2915 min

Madroit PodcastBack to Basics: Understanding Marketing Fundamentals In this episode of the Madroit Podcast, we dive into the essentials of marketing, perfect for beginners or those looking to refresh their knowledge. We discuss what marketing really is, the importance of having a functional website, and the need for a mobile-optimized, accessible online presence. The conversation also covers key social media strategies, the basics of paid advertising, and the role of SEO in driving organic traffic to your site. We highlight the importance of consistency and authenticity in all marketing efforts and discuss emerging trends such as AI tools and video content. Join us for actionable insights...2025-01-2214 min

Madroit PodcastThe Emotional Edge: Storytelling in Modern Marketing In this episode of the Madroit Podcast, hosts discuss the essential role of storytelling and emotion in marketing. They explore how creating compelling narratives can create deeper emotional connections with audiences, making brands and products more relatable and memorable. Key topics include: the importance of understanding your audience, the impact of customer success stories, and selecting the right platforms for sharing your message. The discussion also highlights successful campaigns by brands like Nike, Patagonia, and Airbnb, emphasizing how these companies use stories to evoke emotions and drive decisions. Finally, the hosts provide practical tips for crafting effective marketing stories...2025-01-1612 min

Madroit PodcastWhen the Glove Fits: Finding Your Perfect Client Match In this episode of the Madroit podcast, the hosts discuss the importance of identifying your worst clients, or non-ideal client profiles (NICPs), and how they can drain resources and create friction. They explain the significance of clearly defining your ideal client profiles (ICPs) to improve the efficiency and satisfaction of your business relationships. Practical tips are shared on recognizing NICPs early, setting clear expectations, and refining the sales process to avoid misaligned clients. The episode includes a discussion on real-life experiences and strategies for better client management to foster healthier business growth. Episode #: 28 2025-01-0808 min

Madroit PodcastUnlock Marketing Success for Home Service BusinessesWelcome to the Madroit Podcast! In this episode, we provide actionable marketing and sales insights for home service businesses such as plumbers, HVAC, lawn care, and construction companies. Discover the importance of building trust, the customer journey, and how to handle seasonality in your marketing strategies effectively. Learn about key tactics such as local SEO, email marketing, paid advertising, and reputation management to help you generate leads and maintain business growth. Whether you're a large-scale company or a small business, we offer tips to ensure you don't go dark on your marketing efforts and make the most out of...2025-01-0310 min

Madroit PodcastTurning Prospects into Clients: A Comprehensive Funnel Review In this episode of the Madroit podcast, we delve into part two of our series on cost-effective client acquisition strategies, initially outlined in our Michigan State Bar Journal article. Hosts discuss how businesses can convert leads into clients through sustainable marketing plans, improved sales funnels, and effective automation. With insights on SEO, organic reach, and nurturing client relationships, we aim to help you create a sales pipeline that works efficiently and represents your brand effectively. Tune in for actionable marketing and business nuggets that will help you achieve growth and success. Read the article here: https://madroitmarketing.com/state-bar-of-michigan/2024-12-2407 min

Madroit PodcastThe Story of Madroit's Evolution Welcome to the special 25th episode of the Madroit podcast! In this episode, we take a nostalgic trip down memory lane to explore how the podcast and Madroit marketing agency began. Our hosts share insights from their initial experiences, discuss the importance of marketing for every business, and recount how they reunited to build Madroit into what it is today. Tune in for actionable marketing insights, client-first values, and the entrepreneurial journey behind the scenes. Episode #: 25 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com...2024-12-1813 min

Madroit PodcastObtaining New Clients: Strategies For Cost Effective Client AcquisitionIn this episode, we discuss our recently published article focused on law firms and how they can lower their client acquisition costs. From leveraging paid ads and organic SEO to balancing your marketing budget and implementing a client relationship management (CRM) tool, we cover key insights to help you achieve sustainable growth. Tune in for actionable advice to enhance your marketing efforts and boost your law firm's success. Read the article here: https://madroitmarketing.com/state-bar-of-michigan/ Episode #: 24 Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin...2024-12-1108 min

Madroit PodcastSell the Sizzle: Marketing Insights from a Mega Event In this special edition of the Madroit podcast, we dive into the marketing genius behind the Mike Tyson vs. Jake Paul fight. Hosts discuss how the event, which generated over 108 million viewers globally, utilized hype, publicity, and strategic promotion to create massive engagement. They explore the parallels between the fight's marketing tactics and effective business strategies, emphasizing the importance of creating anticipation (the sizzle) while delivering quality service (the steak). The episode also covers practical applications for both B2B and B2C businesses to replicate this success in their own marketing efforts. Episode #: 23 2024-12-0411 min

Madroit PodcastStupid Simple Marketing: How to Streamline Your Strategy In this episode of the Madroit podcast, the hosts discuss the concept of 'stupid simple marketing,' emphasizing the importance of getting back to basics in marketing. They cover actionable marketing strategies such as starting small, staying organized, decluttering, having a clear message, consistent branding, and understanding where your audience is. The discussion also includes the benefits of automation, repeating what works, and continuously analyzing and reviewing marketing tactics. With insightful analogies and practical advice, listeners are encouraged to simplify their marketing efforts to achieve better business outcomes. Episode #: 22 ...2024-11-2711 min

Madroit PodcastFrom Planning to Execution: Navigating Your Annual Marketing Plan In this episode of the Madroit Podcast, we delve into the essential components of building an annual marketing plan. We discuss why it's crucial for every business, how to align it with business objectives, and the importance of timely execution. The key points covered are starting your planning before Q4, setting clear goals, understanding your target audience, and budgeting effectively. You can tune in for actionable insights to help you structure a roadmap that makes your marketing efforts easier. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/2024-11-2010 min

Madroit PodcastMarketing Fundamentals: Answering Your Top Questions In this episode, we dive into a fun Q&A session covering critical topics such as the difference between marketing and advertising, how to measure campaign ROI, the ideal percentage of revenue for a marketing budget, understanding marketing funnels, considerations for selecting social media platforms, and addressing drops in website traffic despite doing SEO. Tune in to gain actionable marketing and business nuggets that will help you level up. Don't forget to like, subscribe, and share if you find this episode useful! Episode #: 20 Visit our website: https://madroitmarketing.com 2024-11-1317 min

Madroit PodcastElevate Your Strategy: When to Consider a Marketing Consultant In this episode, we delve into the benefits of marketing consulting, exploring how partnering with an expert can optimize your marketing strategies, enhance ROI, and provide a fresh, objective perspective. We discuss the different roles a marketing consultant can play, the right time to consider hiring one, and how they can be the 'personal trainer' for your business. The episode wraps up with the importance of having clear objectives to ensure effective and efficient marketing efforts. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/Facebook: https://www...2024-11-0610 min

Madroit PodcastDigital Networking: Elevating Your Business with Social MediaIn this episode, we dive into the essentials of social media marketing and its transformative impact on your business strategy. Discover how platforms like Facebook, Instagram, LinkedIn, and TikTok can boost brand awareness, engage audiences, and drive sales. Learn the significance of selecting the right platforms, maintaining consistency, and producing authentic, diverse content. We also highlight the importance of genuine audience interaction, avoiding generic posts, and committing to a consistent social media presence. Join us for actionable insights and practical advice on leveraging social media to enhance marketing efforts and grow business. Visit our...2024-10-3011 min

Madroit PodcastThe Timeless Champion: Email Marketing's Lasting Impact In this episode of the Madroit Podcast, hosts Jordan Haynes and founder/CEO Winston Hofer explore the power and effectiveness of email marketing as a premiere digital marketing strategy. They discuss building customer relationships through email, the importance of audience segmentation, creating compelling content, personalization, and the strategic timing of campaigns. Additionally, the episode covers list building, automation, and tracking key performance indicators (KPIs) like open and click-through rates to maximize return on investment (ROI). Listeners will gain valuable insights and practical tips on enhancing customer engagement, boosting sales, and elevating business awareness through email marketing, with real-world examples...2024-10-2314 min

Madroit PodcastProactive Hiring: The Marketing Approach to Recruitment In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss the crucial intersections between marketing and employee recruitment. They explore how recruitment is not just an HR function but a significant marketing opportunity for businesses. By creating appealing job descriptions and choosing the right platforms, businesses can attract high-quality candidates who fit well with their company culture. They emphasize the importance of a proactive recruitment strategy that is akin to assembling a championship sports team, ensuring each candidate aligns with the company's goals and values. The conversation also highlights the need for a streamlined recruitment...2024-10-1609 min

Madroit PodcastFrom Reviews to Reputation: A Guide to ORMIn this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer, CEO of Madroit, dive into the critical topic of Online Reputation Management (ORM). They discuss the importance of reputation management for businesses, both online and offline, and how it can significantly impact a company's success. Key insights include understanding ORM's role in monitoring and influencing public perception, the importance of responding to customer reviews, especially negative ones, and developing a sound ORM strategy. The hosts also highlight the interplay between ORM and local SEO, and offer actionable advice for businesses to manage their reputation effectively, ensuring...2024-10-0911 min

Madroit PodcastMastering Local SEO: How to Attract Local CustomersIn this episode of the Madroit podcast hosts Jordan Haynes and Winston Hofer discuss the significance of local SEO and its impact on businesses. They explain what local SEO entails, including optimizing online presence to attract local customers through various search engines and platforms like Google, Bing, and Yelp. The episode highlights the critical components of local SEO, such as citations, Google business profiles, and tiered backlinks, while emphasizing the benefits of accurate and consistent information across all platforms. Real-world examples and practical tips are provided to ensure businesses can effectively implement local SEO strategies and measure their success...2024-10-0212 min

Madroit PodcastStrategic Marketing: Unleashing the Potential of Paid Ads Join Jordan Haynes and Winston Hofer as they dive into the essentials of paid advertising on the Madroit podcast. This episode covers the importance of pay-per-click (PPC) advertising. Learn how PPC can lead to quick wins, sustainable growth, and effective customer acquisition for your business. Tune in for expert insights on creating and measuring successful paid advertising campaigns. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: ⁠https://www.instagram.com/madroitmarketing/ TikTok: ⁠https://www.tikt...2024-09-2509 min

Madroit PodcastSEO Insights: How Search Engines Can Find You In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer dive into the essential topic of Search Engine Optimization (SEO) and its impact on your business. Discover why SEO matters, how search engines like Google and Bing rank your site, and the importance of both onsite and offsite SEO. Gain insight for creating relevant content, building backlinks, and optimizing your strategy to attract a qualified audience and drive sales. Don't miss their expert and actionable advice to enhance your digital presence and achieve marketing success. Visit our website: https://madroitmarketing.com 2024-09-1810 min

Madroit PodcastThe Power of a Great Website In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss the vital importance of a business's website. They delve into why a website serves as a crucial first impression for potential customers, validates a business's reputation, and supports various aspects of a company's operations. They also provide insights into what makes a great website, including brand consistency, content quality, and effective spacing. The episode concludes with actionable advice for optimizing your website to enhance business growth. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company...2024-09-1109 min

Madroit PodcastThe Future of Marketing: How AI is Redefining the IndustryIn this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer dive deep into the evolving role of AI in the marketing landscape. They discuss how artificial intelligence is being used effectively by businesses, especially in content generation and predictive analytics. They emphasize the importance of having a clear strategy to guide AI implementation and highlight the balance between AI-generated content and human authenticity. Real-world examples are shared to illustrate how AI can streamline marketing efforts and improve communication efficiency, offering valuable insights for businesses looking to leverage AI in their operations. ...2024-09-0409 min

Madroit PodcastThe Art of Follow-Up: When is a Lead Truly Dead? In this episode of the Madroit podcast, Jordan Haynes and Winston Hofer dive into the intricacies of handling leads in sales. They discuss the variation in consumer readiness and the importance of understanding the buyer journey. They highlight different types of leads, strategies for nurturing them, and the significance of follow-ups using examples from various industries. Whether it's an immediate need or a long-term relationship, they emphasize the need for a balanced approach combining automation with personal outreach. Tune in for insights on customizing your sales processes for maximum effectiveness. Visit our website: https://madroitmarketing.com LinkedIn...2024-08-2811 min

Madroit PodcastThe Marketing Mindset: Why Every Company is a Marketing CompanyIn this episode of the Madroit podcast, host Jordan Haynes and Madroid founder and CEO Winston Hofer discuss the critical role of marketing in every company. They explore how marketing touches all aspects of a business, from product and service quality to team member and customer attraction. Key points include why marketing is fundamental to a company's success, how sales and content interplay, and the importance of balanced growth. Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ ...2024-08-2109 min

Madroit PodcastThe Power of Honest Marketing In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer discuss the power of honest marketing. They discuss the timeless lesson of meeting commitments and its importance in business and marketing. They emphasize transparency and consistency in delivering services or products can build credibility and trust. Through practical examples and personal experiences, they highlight the negative impacts of failing to meet expectations and the benefits of aligning marketing with actual capabilities. Tune in for advice on creating honest & transparent strategies that set the bar for repeat business and customer referrals. Visit...2024-08-1409 min

Madroit PodcastWhy Marketing is Hard and How to Simplify ItIn this episode, hosts Jordan Haynes and Winston Hofer, CEO and founder of Madroit Marketing, discuss the multifaceted nature of marketing and why it can be challenging. They explore the necessary balance of analytical skills, creativity, adaptability, and strategic thinking. The conversation delves into why managing marketing teams can be tough and the importance of not over-relying on a single person for all roles. They emphasize the significance of measuring KPIs, setting clear goals, and streamlining processes to make marketing more efficient and digestible. They also share a case study where they helped a client by evaluating and optimizing...2024-08-0707 min

Madroit PodcastEffective Marketing on Any Budget: Insights from Madroit In this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer discuss common challenges businesses face when their marketing goals and budgets don't align. They explore how to set realistic expectations, understand the true costs of high-quality marketing efforts and the importance of trust and strategic planning in agency-client relationships. They also emphasize the importance of having clear, measurable KPIs to track success and make informed decisions. Tune in to learn how to make the most of your marketing investments without overextending yourself. Visit our website: https://madroitmarketing.com LinkedIn...2024-07-3111 min

Madroit PodcastThe Brand Story Blueprint: Essential B2C Marketing Strategies In this episode of the Madroit podcast, Jordan Haynes and Winston Hofer explore the challenges and strategies of B2C marketing. They discuss common pitfalls such as businesses neglecting marketing in busy times and the importance of building a strong brand story. They highlight the necessity of an omni-channel approach and understanding customer journeys. A real-life example of a company shifting from aggressive lead-generation tactics to impactful branding demonstrates the value of connecting with consumers on a deeper level to foster loyalty and repeat business. Visit our website: https://madroitmarketing.com LinkedIn...2024-07-2409 min

Madroit PodcastNavigating B2B Marketing: Strategies for Success Episode 3: Navigating B2B Marketing DynamicsIn this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer dive deep into B2B marketing. They discuss the differences between B2B and B2C marketing. They cover how to manage relationships well, the importance of brand and story, the role of technology and automation, and strategies for smooth marketing to sales handoff. Introduction: Welcome, welcome, welcome everybody again to the Madroit podcast... Marketing vs Sales in B2B vs B2C: how does the relationship and focus change based on being in either a B2...2024-07-1709 min

Madroit PodcastYour Marketing Sucks, But It Doesn't Have To In this episode of The Madroit Podcast, hosts Jordan Haynes and Winston Hofer explore the importance of effective marketing for business success. They discuss various aspects of marketing, specifically the 4 P's of marketing (product, place, promotion, and price), and how these components should attract not just customers, but also potential employees. They highlight the significant elements of marketing like telling a compelling brand story, generating recurring customers, and working automatically even when the business isn't operating. Furthermore, they offer tips on building a powerful marketing engine, and why it's crucial for businesses not to settle for subpar marketing strategies.2024-07-1007 min

Madroit PodcastEase the Path to Purchase: How to Minimize Barriers In this episode, we discuss strategies to reduce friction in the buying process to improve customer conversion rates. Winston and Jay discuss common blockades businesses face. They also cover the importance of qualified leads and how to make it easy for consumers to engage at all stages of the sales funnel. E-commerce and local service companies provide practical examples. They show the importance of balanced requests for information and quick follow-up. These things maximize conversion. You might be driving traffic to a landing page or hosting a networking event. Learn how to make it easy for customers to say...2024-07-0311 min