Shows
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerContent Performance Factors w/ Maeva CifuentesWelcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content? Key Segments: ...2024-08-1342 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerHow does AI SEO Content Perform w/ Maeva CifuentesThis week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva’s report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond lingui...2024-08-0239 min
The Ugly Phase | Startup Growth Podcast#8 From Freelancer to Agency Founder: Aligning Growth and Purpose with Maeva CifuentesOlya Grovel sits down with Maeva Cifuentes, the dynamic founder and CEO of FlyingCat, an SEO and content agency for B2B SaaS companies. Maeva shares her inspiring journey from freelance translation and bartending to leading a successful remote agency. She delves into the challenges of scaling her business, the importance of personal development, and the strategies she uses to maintain balance and productivity.Join Olya and Maeva as they explore the evolution from freelancing to entrepreneurship, the impact of mindset on success, and the lessons learned from overcoming business obstacles.In this episode...2024-07-2348 min
Chris Sells His SoulEpisode 28: Don't Overthink It with Maeva CifuentesHow do improv comedians always have something funny to say?They don't.Maeva Cifuentes joins Chris for a conversation about improv, marketing, and what to do when the pressure is on but your mind goes blank.
More from Maeva:
Website: Flying Cat Marketing
Maeva Cifuentes on LinkedIn
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Send in a voice message: https://podcasters.spotify.com/pod/show/chris-bogue/message2023-12-1148 min
Purposeful Living19. Why you don't want to have sex with your boyfriend/husband anymoreMaeva dives deep into reasons you can't find on the internet for why you hetero women don't want to have sex with their long-term partners anymore. And lots of them are in your control, without need for meds or hyponses!Studies cited in the episode:Orgasm gap study: https://pubmed.ncbi.nlm.nih.gov/28213723/ Low sexual desire: https://www.jsm.jsexmed.org/article/S1743-6095(15)31335-7/fulltext Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gl...2023-10-2931 minPurposeful Living18 (REUPLOADED). How to stop worrying what people think of youBig one here! How to finally stop being plagued by other people's opinions and thoughts about you. This is something most or many people struggle with which paralyzes them and stops them from being able to live a fulfilled life of their own choosing. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy8Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this f...2023-10-2524 min
Lee2BSEO Secrets with Maeva CifuentesIt’s an exciting episode because it’s a first for Lee2B, we're crossing continents to chat with a remarkable guest: Maeva Cifuentes who’s joining us from BarcelonaMaeva is the founder and CEO of Flying Cat Marketing, an agency specializing in SEO and content for B2B SaaS companies, with a focus on HR Tech, martech, and salestech. Maeva's unique blend of expertise brings a refreshing human touch to digital growth. She's not just a marketing powerhouse; she's an Angel investor, fractional CMO, and certified confidence and communication coach. Plus, when she's not re...2023-10-2548 minPurposeful Living18. How to stop worrying about what others think of youBig one here! How to finally stop being plagued by other people's opinions and thoughts about you. This is something most or many people struggle with which paralyzes them and stops them from being able to live a fulfilled life of their own choosing. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-10-2201 minPurposeful Living17. Purposeful spending & budgeting for those who don't like budgetingMaeva talks about 3 different budgeting methods to be able to spend your money in a way that aligns with the lifestyle you really want.Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-10-1529 minPurposeful Living16. Is decision fatigue what's causing your burnout and/or exhaustion?In this episode, Maeva talks about decision fatigue and how it might be the reason you feel so exhausted or can't do everything you want to. We make so many decisions every day, and Maeva covers how to add structure to only make the most important decisions so that you have more mental clarity.Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-10-0823 minPurposeful Living15. How to overcome the fear of failureIn this episode, Maeva talks about the fear of failure and its vicious cycle. Listen to learn how to overcome it and hack your brain.Study mentioned in the episode: https://www.researchgate.net/publication/374057905_Is_the_Association_of_Procrastination_and_Age_Mediated_by_Fear_of_FailureFollow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-10-0128 minPurposeful Living14. 6 things your man wants from you but won't sayIn this episode, Maeva dives into the unspoken desires of men in relationships. While they may not always express these needs directly, understanding them can lead to healthier and more fulfilling partnerships for people in relationships with men.She covers:❤️️ How to get what you want without nagging or criticizing❤️️ What "mothering" your partner is and why you shouldn't do it❤️️ The one thing a man will NEVER tell you he wants (because he loves you!) but does want❤️️ Why being self-centered is great for your relationshipFollow Maeva on Instagram for m...2023-09-2427 minPurposeful Living13. Your guide to the menstrual cycle and how to use it to your advantageMaeva talks about the 4 phases of the menstrual cycle. She covers how to exercise in each, how to eat, and what kind of work you should ideally be doing during those phases to actually use it to your advantage rather than burning yourself out.Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-09-1724 minPurposeful Living12. 10 self-love habits that aren't just taking a hot bathWe're all about "treating yo'self", but what does it really look like to practice self-love? In this episode, Maeva lists 10 habits that are true embodiments of self-love.Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-09-0338 minPurposeful Living11. Translating MANIFESTATION for the non-wooFollow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-09-0341 minPurposeful Living10. 10 habits and thoughts that are sabotaging your confidenceThe links mentioned in the episode:2023-08-2739 min
Grow Your B2B SaaSS1E5 - How to leverage SEO as a B2B SaaS with Maeva CifuentesThe most important and sustainable avenue for long-term growth is SEO. The big question is how to leverage SEO as a B2B SaaS? Long-term growth frequently depends on this investment. Maeva Cifuentes, CEO of Flying Cat Marketing, a startup that helps B2B SaaS companies with their SEO and content strategy, is our special guest today. Maeva has extensive knowledge to impart based on her three years of expertise and track record of working with over 40 B2B SaaS firms. Immediately, let's begin! Thank you for coming, Maeva.
Defining SEO: Maeva defines SEO as transforming your website...2023-08-0833 minPurposeful Living8. Our brains are connected: Seven and a Half Lessons About The Brain (part 2)In this episode, Maeva continues the review of the book Seven and a Half Lessons About The Brain. She covers lessons 4 and 5, which are:Your brain predicts (almost) everything you doYour brain secretly works with other brainsThis fascinating book shows us that the brain is constantly getting rewired throughout our entire lives, whether we choose it or not. But we can choose how it gets rewired and take control of our lives.Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out...2023-07-3046 minPurposeful Living7. Your brain is not made for thinking: Seven and a half lessons about the brain (part 1)In part one of the review of Seven and a Half Lessons About The Brain by Lisa Feldman Barrett, Maeva covers the first 3.5 lessons about the brain, namely:Your brain isn't made for thinkingYou have one brain (not three)Your brain is a networkLittle brains wire themselves to their worldThis fascinating and entertaining book takes us into how the brain develops and how it's affected by our external environment, behaviors and inputs. A lovely read for anyone interested in why their emotions and life are the way they are.Follow Maeva on In...2023-07-2342 minPurposeful Living6. The most typical core wounds and the stories we tell ourselves: why even if you "do the work" you might not have what you wantIn this episode, Maeva breaks down the top core wounds that people carry with them from childhood that stops them from being able to reach breakthroughs and results even if they put in the work.If you've ever...- Felt inadequate, or have had feelings of not being enough or not being a good person- Made the same mistakes in relationships over and over again- Unable to improve bad habits, like money management or making mistakes at work- Felt numb or disconnected to your emotions- Or feel...2023-07-1544 minPurposeful Living5. How foods affect your brain: what foods to eat and avoid for anxiety, depression, dementia. A review of This is Your Brain On Food.Maeva goes through the book This Is Your Brain On Food by Uma Taidoo, MD, which covers how food affects your mental health. She cites several peer-reviewed studies:Major phenolic compounds in olive oil: metabolism and health effectExtra-virgin olive oil and the gut-brain axis: influence on gut microbiota, mucosal immunity, and cardiometabolic and cognitive healthEffects of Olive Oil and Its Minor Components on Cardiovascular Diseases, Inflammation, and Gut MicrobiotaMediterranean diet improves cognition: the PREDIMED-NAVARRA randomised trialConsumption of Olive Oil and Risk of Total a...2023-07-0242 minPurposeful Living3. Therapy vs coaching—journaling, somatic healing, what is what and which is for you?In this episode, Maeva walks you through the difference between therapy, coaching, somatic healing, journaling, and all the different tools in helping you improve your life. Each has their purpose, and you need a combo sometimes for the best effect.The study mentioned in the podcast: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4804021/Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-06-2536 minPurposeful Living2. Passive aggressiveness, how to recognize it, how to overcome, it and tools to better express yourselfIn this episode, Maeva talks about how passive aggressiveness shows up, how you might use it even though you don't know it. Then she dives into techniques and communication frameworks, including the non-violent communication technique, to better communicate your needs rather than aggressively.Links to feelings inventory: https://www.cnvc.org/training/resource/feelings-inventoryLinks to needs inventory: https://www.cnvc.org/training/resource/needs-inventoryFollow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7...2023-06-191h 12Purposeful Living1. First episode: My back story, confidence as a buildable skill and how you can learn itIn the first episode of Purposeful Living, Maeva dives into how confidence is a skill that can be built like anything else. Follow Maeva on Instagram for more content: https://instagram.com/purposefulliving.coWant some 1:1 coaching with Maeva? Fill out this form: https://forms.gle/RfBKV8MpCiZu7vBy82023-06-1156 min
Attributed - A podcast by DreamdataStrategic SEO and Content to hit Your ARR GoalsSEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely.Can SaaS brands hit their ARR goals faster with strategic SEO and content?Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to share:- How to turn your website into one of their greatest inbound revenue channels...2023-05-0430 min
The SEO Growth PodcastHow Outplay Turned a Branding Campaign Into a Lead Gen Machine with Sandeep John @OutplayHQMeet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata...2023-03-2122 min
The SEO Growth PodcastHow Gomada Grew From 0 to 300 Signups From Organic In Under a Year with Julian Schaaf @GomadaGomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to...2023-03-0726 min
Leaders Of ConsultingMaeva Cifuentes: Intentional Sales and Long-Term GrowthIn this episode, Maeva Cifuentes, CEO of Flying Cat Marketing, shares her expertise in SEO and content marketing for B2B SaaS companies. She delves into her experience in starting and scaling her own agency and shares a unique tip on sales and forecasting that she has recently learned. You'll learn about the importance of building long-term growth, how to add value to proposals by being unique to each client, and how to be more strategic on social media.Mentioned on the episode:Flying Cat MarketingThe...2023-01-1626 minThe SEO Growth PodcastScaling video content production for SaaS companies with Rishabh Bhandari @Content BetaIn this episode, we talk about:Video content productionVideo marketingVideo marketing metricsConnect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen...2022-12-2021 minThe SEO Growth PodcastLeveraging Customer Research Like a Product Marketer with Tara Panu @VoiceFlowHello again listeners! Welcome to another episode of the SaaS Leader Interview Series.This time, we’re joined by Tara Panu, VP of Marketing at VoiceFlow, the collaborative platform used to build chat and voice assistants, to talk about leveraging customer research like a product marketer. Every marketer knows the customer needs to be at the center of all their efforts, but how do you ensure that? Tara spent her first 30 days in her role interviewing customers and prospects, jumping into sales calls, and practicing social listening on LinkedIn. Her efforts revealed new oppo...2022-12-1329 minThe SEO Growth PodcastA CMO's First Year at a $2.4B Valuated SaaSHello again listeners! Welcome to another episode of the SaaS Leader Interview Series!This week, we’re talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure.We discuss the challenges he’s faced and the changes he’s made to grow the marketing department in three distinct areas:Product marketing, including customer marketing and the website itself Demand gen, which involves managing business development representative (BDR) teamsBranding, which deals with the brand’s reputation, reach, an...2022-12-0126 minThe SEO Growth PodcastSEO agency vs. in-house?“It’s not SEO in-house vs. agency anymore. Having SEO in-house is a must, so the question for the SEO agency option is when”Welcome to the 4th episode of The SEO Growth Podcast! This week we’re again with our founder and CEO, Maeva Cifuentes, jumping again on this popular and endless debate: should you build SEO in-house or delegate it to an SEO agency?The short answer is… both! Teams are getting smaller, but not goals. Those just keep getting bigger and harder to achieve. And if you’re a B2B SaaS in growth or...2022-11-2925 min
Bootstrapped#235: Maeva Cifuentes, founder of Flying Cat MarketingI chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.Mentioned in this episode:Maeva's company, Flying Cat MarketingMaeva on LinkedInProduct-led SEO by Eli Schwartz
2022-11-1832 min
The SEO Growth PodcastHow to report your SEO efforts to your leaders w/ Usman AkramHello dear listeners! Welcome to our third episode of The SEO Growth Podcast.This week we’re joined by Usman Akram, Head of SEO at Flying Cat Marketing, as he talks us through how we can report our SEO efforts to leaders and stakeholders.We discuss how it can take time to show the results of your SEO strategy. So it’s important to find a way of reporting to leaders that justifies the budget you’re investing—and demonstrates you’re on the right track.Whether you’re part of a bi...2022-11-1535 minThe SEO Growth PodcastWhy higher search volume does not guarantee qualified traffic, with Ben Pages @FeatureUpvote“I don't think there's anything wrong with running an affiliate blog and going after high-volume keywords. It's just an understanding of what strategy you're after and how you're gonna justify going into content, then reverse engineering your strategy based on the action you want your customer to take”Welcome to another episode of the SaaS Leader Interview Series! This time, we discuss with Ben Pages, Marketing Manager at Feature Upvote, the importance of considering search volume in context with your overall content strategy. Search volume is highly misunderstood by both clients and SEOs, who often wrong...2022-11-0125 minThe SEO Growth PodcastMeasuring your SEO results w/ Maeva Cifuentes, CEO @FCM“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.”Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results.We talked about how too many people consider SEO or rankings as the end goal, rather than a means to an end. The goal, she explains, is increased revenue—and SEO helps us get there.2022-10-2126 min