Shows
The E-Comm ShowMarket Research and Messaging in a Niche Market with Joe & Bella | EP. #164A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research background Jimmy has been able to take Joe & Bella from an idea to a thriving business.In this episode, Jimmy shares the importance of understanding your target audience in a niche market- more importantly, differentiating...2024-12-1824 minThe E-Comm ShowEverything Buy with Prime Sellers Need to Know with Andrew Maff | EP. #155What exactly is Buy with Prime and why does it matter? On this 155th episode of the E-Comm Show, Andrew Maff dives into Buy with Prime. As a member of the Buy with Prime advisory council, Andrew shares his impartial insights on the advantages and challenges of this feature.At its core, a major appeal of Buy with Prime is its potential to enhance customer trust and loyalty among consumers significantly. This feature allows buyers to use their Prime membership benefits directly on third-party websites, creating a seamless shopping experience that can lead to increased satisfaction and...2024-10-1627 minThe E-Comm ShowSEO Basics, Google Search Ads, and Hyper-Targeted Terms for Growth | EP. #115In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign...2023-12-2018 minThe E-Comm ShowLaunching, Managing, and Growing your Brand with Private Label Ep. #005On the 5th episode of The E-Comm Show, our host Andrew Maff is with Mikey Moran, a serial entrepreneur and the founder and CEO of Private Label, a hair extension, and technology company helping entrepreneurs launch and manage their brands. Hop in on this episode with Andrew and Mikey as they discuss managing relationships with clients, suppliers, and manufacturers, community-building, reinvesting cash back into the business, tech stacks, and hitting the 8-figure mark!Tune in and enjoy today's episode of The E-Comm Show!LEAVE SOME FEEDBACK:If you enjoyed...2021-11-0344 minThe E-Comm ShowWhat It Takes to Own an E-commerce Brand with The Game Steward | Ep. #004On the 4th episode of The E-Comm Show, our host Andrew Maff is with Dan Kaplan of The Game Steward, an e-commerce business investing and selling unique, innovative, and upcoming board games that haven’t hit the mass market yet. Game Steward offers the biggest collection of limited edition board games and Kickstarter games complete with extras and rare expansions providing board game enthusiasts with easy access to a variety of exclusive and hard-to-find items. Check out this interesting conversation with Dan as he talks about how they’re capturing a niche market, creating Google Ads, reaching out...2021-10-2756 minThe E-Comm ShowThe Secret to a Successful Business Acquisition with Fight Gear Direct | Ep. #003On this 3rd episode of The E-Comm Show, our host Andrew Maff is with Brendan Gillen of Fight Gear Direct. Fight Gear Direct sells all professional-level boxing gear, UFC, MMA, and home gym equipment. Apart from Fight Gear Direct, Brendan is also the founder of The Ecommerce Factory where they help retailers to navigate the e-commerce landscape and employ the right marketing strategies to grow their e-commerce stores. In today’s interview with Brendan, he shares his best tips on finding brands you can acquire, analyzing the e-commerce funnel (brand awareness, customer acquisition, increasing conversions, AOV, and rep...2021-10-2044 min
VG DraftThe 2008 Video Game Draft: Grand Draft Auto IVAfter Kev takes down the win of the first ever VG Draft, the Union dives into some games to draft from the year 2008 that includes some absolute behemoths from all angles: genre definition, market shifting, and innovation in gameplay structure. So BUCKLE UP for some unpredictable discourse with Maff's first time saying something wholesome on the record, Curtis's triple part-time work, and Hollywood's most predictable actor, Michael Cera.2021-10-181h 48The E-Comm ShowScaling Your Business in Amazon's Industrial Space with Tjernlund Products | Ep. #002On this 2nd episode of The E-Comm Show, our host Andrew Maff is with Andrew Tjernlund of Tjernlund Products where he does a deep dive of scaling their business in Amazon’s industrial space. As the largest wholesale vendor in Amazon’s industrial space, Tjernlund Products has over 300,000 products under its belt and is currently at the 8-figure annual income mark. In this interview with Andrew, learn how to break into the industrial segment, decipher which product line to go into next, take an analytical approach to your business, and make the most out of Amazon. T...2021-10-1342 minVG DraftThe 2000 Video Game DraftMuttski, Curtis, and Maff kick off the draft series by drafting games from the iconic Y2K turn of the century and explaining the rules for how the Video Game Draft will operate for the season. From defining "No Fixed Objective" to rolling deep into games scoring a 75 or lower on Metacritic, buckle up for the inaugural Video Game Draft with The Posse.2021-10-081h 26The E-Comm ShowSpreading Happiness Through E-commerce with John's Crazy Socks | Ep. #001Here’s our first episode of The E-Comm Show with Andrew Maff as your host, and for our first guests on the show, we have Mark and John Cronin of John's Crazy Socks. This episode is a heartwarming take on business and e-commerce as Mark and John share their cause and vision for John’s Crazy Socks. Armed with business expertise and the heart of a social enterprise, John’s Crazy Socks shares their moving origin story and how they were able to become one of largest sock manufacturers in the world all while spreading joy and happin...2021-10-0651 min