Shows
CozyPreneur Podcast with Stacy BragaStaying Solo & Building a Boring Business with Maggie Patterson [Episode 32]Host:Stacy Braga, Copywriter + Copy CoachAbout the Host:Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that feels good and gets results.Guest:Maggie Patterson, Creator of BS Free Business and Author of Staying SoloAbout the Guest:Maggie Patterson is the creator of BS Free Business and the...2025-05-0925 min
The Kara Report | Online Marketing Tips and Candid Business Conversations71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie PattersonWe talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring?I have to be honest, in this stage of my business? Boring actually sounds pretty good to me.In this episode, I’m joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually looks like to run a profitable solo busines...2025-04-2932 min
Staying SoloStaying Solo Series - Maggie’s StoryThis week I’m sharing my story from my new private podcast series, Staying Solo Stories. Staying Solo Stories is a private podcast where we dig into the real, unfiltered stories of business owners who’ve chosen to stay intentionally small—people who are proving every single day that you don’t need a big team or a complicated business model to be successful. In this episode, I share how I went from a freelancer with a baby at home to a business owner who’s still here, 20 years later—without scaling, without burning out, and without p...2025-04-2112 min
Got Marketing?What if you didn’t scale, and still made bank? Staying Solo with Maggie PattersonWhy staying small isn’t "playing small" (and might be the smarter move).
In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie’s new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale.
Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based business owners can build sustainable, profitable models that leave room for boundari...2025-04-1630 min
The Brassy Broadcast with Jen Edds196: AI, Integrity, and Your Business: A BS Free Conversation with Maggie PattersonWhat if using AI in your business isn’t just a tech decision—but a values decision? That’s the question I’ve been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity.This is the first episode in a new series in which I’m exploring how solo and small professional services providers can use AI in our processes, workflows, and content creation without losing our voice or compromising our values. I’m bringing my questions and curiosity and talking with folks who’ve...2025-04-1338 min
Content Magic#67: Can you really make money without scaling? (Spoiler: Yes) with Maggie PattersonWelcome back to Content Magic. On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business. And, we are getting into the pitfalls of bro marketing, income claim marketing and how you can still be successful (and earn an income) as a solopreneur. We also getting into the lies about passive income (hint: it's not really passive) and how the term ethical sales may not even need to exist. This is an awes...2025-04-0926 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)The Shift from Tactical to Mindful Marketing With Maggie Patterson [Staying Solo Podcast]I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson. I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully. We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to l...2024-12-1738 min
The SoVerve Lounge: A Marketing PodcastEmbracing Solopreneurship with Maggie PattersonToday, I am joined by Maggie Patterson, a marketing and communications pro, who always calls it like it is and is slicing through all the online BS like a certified ninja. In this episode, we look at the ups and downs of being a solopreneur and how best to navigate the online coaching scene. Best of all, we chatted about the importance of ethical marketing and why more and more pros are choosing to stay solo.
✨ Follow Our Guest: Maggie Patterson
Maggie's Website // Maggie on Threads
🤎 Thank you for tuning in! Please help me re...2024-10-2836 min
Live, Laugh, Log Off08: Set Boundaries, Avoid Burnout: Maggie Patterson’s No-BS Business GuideJoin us for a no-nonsense conversation with Maggie Patterson, founder of BS-Free Business, where we cut through the hype of online entrepreneurship. We’ll explore practical strategies for building a simple, sustainable business, the power of clear boundaries, and the truth about running a BS-free service business.Follow Maggie on Instagram and Threads (@bsfreebusiness) for more no-nonsense business advice.Follow along on Instagram at @Laura.Bitoiu and @livelaughlogoff2024-10-2035 min
Launch Your Private Podcast046: How Seasoned Podcaster Maggie Patterson Blends Public and Private PodcastsHow can you blend public and private podcasts to expand your business and engage your audience?In this episode, we’re joined by seasoned podcaster Maggie Patterson, who shares her expert insights on using podcasts to nurture and grow her business. From her experiences as a neurodivergent entrepreneur to implementing innovative strategies tailored for busy, on-the-go professionals, Maggie reveals how both public and private podcasts can transform audience engagement and business growth by creating a seamless client experience and accessibility.Timestamps:[0:00] Introduction to the episode and Maggie Pa...2024-10-0941 min
Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates286: The Dark Side of Online Business: Luxury Marketing, Income Claims, and Get Rich Quick Schemes with Maggie PattersonNo matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. In this episode, we talk about: ...2024-09-2459 min
Staying SoloBONUS: The Time vs. Money Trap ExplainedFeeling trapped in a rinse-and-repeat cycle where you work more, make more, get exhausted, recover, and then do it all over again? Listen to this quick training that I wanted to share with you, which includes: What the time vs. money trap is Why you may be feeling stuck The key levers you have to break out of it Tune in to discover how to grow your business sustainably in a way that works for you. (No one-size-fits-all BS is included I promise!) LINKS: Watch the Time vs. Money Trap Video Ma...2024-09-0923 min
This Mother Means Business: Strategy, Advice, and Support for Mom EntrepreneursB.S. Free Business and the Dark Side of the Online Space with Maggie PattersonIn this episode, Laura is joined by Maggie Patterson, the creator of BS Free Business, to discuss the deceptive practices and scams prevalent in the online business world. They talk about the unrealistic income claims, the phenomenon of master resale rights, and the targeting of moms in these scams. They also discuss how to identify red flags and make informed decisions when investing in business support. The conversation emphasizes the importance of building genuine relationships, being discerning with purchases, and prioritizing ethical business practices.Keywords: online business, scams, deceptive practices, income claims, master...2024-07-2532 min
Let's Talk Socials!#83: Faceless accounts, MRR, "coaches" and other Insta BS with Maggie PattersonSocial media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴), people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson, a vocal advocate for humane business practices rooted in respect, empathy and trust.
You'll discover...
How we got ourselves into this situation
Common practices that we have come to believe are normal but actually aren't ("you just need to be 1 step ahead of your client", 20% interest on payment plans etc)
Red flags to look out for when working with a...2024-07-2453 min
Showing up SoloEpisode 67 | These are signs you need to be charging for strategy work with Maggie PattersonAre you feeling resentful of your current clients?
Are you giving out all your gold dust for free on hour-long discovery calls?
Then it may be time to start charging for strategy.
This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast.
She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based bus...2024-06-1941 min
Online Creator PodcastEp 079 [GUEST] Honest Marketing and Sustainable Business Practices with Maggie PattersonJoin us this week as we sit down with Maggie Patterson, an expert in creating sustainable business models rooted in honesty and integrity. In this enlightening episode, Maggie shares her wealth of knowledge on avoiding the pitfalls of manipulative marketing tactics and focusing on strategies that genuinely benefit both entrepreneurs and their clients.In This Episode, You'll Learn:Why honest marketing is crucial for long-term business successHow to implement sustainable practices that align with your core valuesInsights into building a business that not only thrives but also contributes positively to the community2024-06-1144 min
Public Figure Society#51－How to Navigate Online Business and Achieve Fame with Maggie PattersonThe Become Famous podcast is now Public Figure Society PodcastIn this episode, our host Torund Bryhn, and special guest Maggie Patterson explore the convergence of marketing and communications in the digital age. From sharing personal experiences of feeling recognized in their careers to discussing the pitfalls of celebrity entrepreneurship, they offer valuable insights on navigating the online business world with integrity and transparency. Join us as we uncover the secrets to success, the impact of AI on business practices, and the importance of prioritizing customer needs over financial gains. Let's dive deep into the complexities...2024-05-2952 min
The Long Game Podcast with Sandra ScaianoSelling Strategy with Maggie PattersonService business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work, they feel underappreciated, and they don’t charge as much as they should for the value they provide. Today I’m joined by Maggie Patterson, who’ll share her experience and expertise in business strategies. With two decades of experience, Maggie has...2024-04-0542 min
Talk Copy to Me | Content + Copywriting PodcastTransparency, Discernment, and Running an Online Business with Maggie PattersonRunning an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.And th...2024-03-2146 min
The Copywriter Club PodcastTCC Podcast #385: Ethical Marketing with Maggie Patterson and Michelle MazurIs marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between the four of us, we figured out the answers to these questions and more (almost). Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Club Facebook Group
T...2024-03-051h 09
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionSolopreneurs Need to Sell Strategy as a Service with Maggie PattersonDuring the pandemic, we were told one thing seemingly over and over again: You need to start a membership. You need a community. That’s the only way you can scale your business. And to be honest, I fed into it. I believed that a membership was the key to stop trading for hours for dollars. But the truth is I was trading more hours for fewer dollars. See, what most solopreneurs don’t realize (what I didn’t realize for a long time) is that you’re always trading hours for dollars. That’s what work...2024-02-1950 min
The Simpler Business Podcast with Marissa RobertsThe power of staying solo as a business owner with Maggie PattersonSo you’ve been running your service business for a while now, and things are going well! You’ve got a steady stream of clients who are loving what you do, and you’re finding yourself getting busier and busier.
This is usually the point when we solo business owners start to think about what comes next for the business.
We see other business owners get to this point and start to focus on scaling and growing their business by hiring and training team members to help with the workload.
But what if you do...2024-02-1429 min
Mysteries of the MissingEpisode 16 - Alexis PattersonWelcome to Mysteries of the Missing, a podcast and blog about missing person's cases. You can find my podcast, my blog, and my social media pages on my Linktree at: https://linktr.ee/MysteriesoftheMissing. Keep in mind that I am only reporting the events of what have happened, per my research through various media outlets. I’m not trained in any way in true crime. Instead, I'm a published author who loves to blog. Also, I’m solely a human being that’s trying to do my part to get the message of the story of Alexis Patter...2024-02-1119 min
Sober EdgeThe Sober Summit with Maggie Klassens I am passionate about summits. Summits offer a unique opportunity to learn from many different experts all at once. Since 2018, when I discovered This Naked Mind through a summit, I have signed up and attended many summits; some about business, some about health and wellness and some just for fun! But, until this year, there hasn’t been one about becoming and living an alcohol-free life. Meet Maggie Klassens, the founder and presenter of The Sober Summit. I am so excited that someone is offering a summit that brings together many of the amazing voices in the AF and...2023-10-2630 min
The Feeding PodThe Dark Side of SLP Business: Ethical Gray Areas with Maggie PattersonIn this thought-provoking podcast episode of The Feeding Pod, Brianna (Bri) Miluk, MS, CCC-SLP, CLC is joined by Maggie Patterson, co-host of the podcast “Duped: The Dark Side of Online Business” as they delve deep into the world of dark marketing and ethical business practices and their relevance to the field of speech-language pathology. With over two decades of experience in marketing, sales, and business, Maggie shares her insights into the complexities of ethics, shedding light on the gray areas that often challenge professionals. As they discuss parallels between ethical dilemmas in various industries and those faced by SLPs, you’...2023-10-1254 min
Powerful Women Rising - A Business Podcast for Female EntrepreneursThe BS of Online Business w/ Maggie PattersonSend us a textWhen expanding your business, it's normal to turn to "experts" for assistance, hoping their guidance will lead to your next level of success. We all want to believe that a shortcut exists and that there's a "secret recipe" for success out there.Unfortunately, there are so many people in the online space who are great at sales and marketing but don't actually deliver the results promised. In this episode, I sit down with Maggie Patterson, Founder of BS-Free Business, to talk about the current BS going down in the onl...2023-10-0243 min
I Have ADHD PodcastMaybe I'm Not the Problem: Maggie Patterson @bsfreebusinessMaggie Patterson is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.In this episode we are SPILLING ALL THE TEA. Maggie and I talk about: Self help, cults, and MLMSScammy online business practicesMystery offers"If I can do it you can do it"Steven Hassan's BITE model of culty practicesHow to avoid getting scammedHow to be ethical (what does it even mean)Maggie is the editorial director at Scoop Stu...2023-08-171h 43
Duped: The Dark Side of Online BusinessMLMs and Online Business with Emily Lynn PaulsonHave you ever thought that online business seems a lot like a MLM? Well, you’re not wrong, the crossover is very real, and it’s time we talk about it. In this episode, we’re sitting down with the author of the new book Hey, Hun - Emily Lynn Paulson. Want more? Join us on Patreon for bonus and behind-the-scenes content including a discussion with Maggie about her experience as part of a top achiever in a MLM. Join us at patreon.com/duped Learn more on our website at duped.online2023-07-1053 min
Cozy Business With KatherineBeing Discerning Online With Maggie PattersonIn this Do Business Differently Interview, Maggie Patterson and I chat about being discerning online as an introverted entrepreneur. There's a lot of B.S out there, sleazy marketing tactics and strategies that promise the world but leave you feeling burnt out and taken advantage of. We also chat about how to navigate the online space as an entrepreneur who doesn't want to do business like that.Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been...2023-05-1144 min
The Soulful HumanBeing a Critically thinking Biz owner and/or consumer with Maggie Patterson of BS Free BusinessSend us a textTHANK YOU FOR LISTENING!https://www.the-soulful-human.com/links.htmlhttps://www.patreon.com/thesoulfulhuman"Buy The Host a Coffee" Venmo: Nicole-Oneil-5MAGGIEBS-Free Businessbsfreebusiness.comIG @bsfreebusinessBS FREE BIZ PodDUPED PodMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business...2023-03-141h 40The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)BS-Free Business Advice with Maggie PattersonThere are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. But she can’t do it alone. Listen in as Maggie inspires us all to become business owners who operate with...2023-03-1437 min
Make Marketing Suck Less for Expertise-Driven Solo BusinessesHow Do We Earn Trust in Online Business with Maggie PattersonHow do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its h...2022-11-2926 minMake Marketing Suck Less for Expertise-Driven Solo BusinessesHow Do We Earn Trust in Online Business with Maggie PattersonHow do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its h...2022-11-2926 min
The Bold Money RevolutionWhy Experts Need to Focus On Building Better Consumers with Maggie PattersonIn this conversation with a veteran business owner and a dear friend of mine, Maggie Patterson. She is not only an agency owner of Scoop Studios, but she's also a mentor for service-based business owners. Maggie and I often find ourselves ranting to each other about some of the things that we're seeing happen in the traditional online business space. Maggie and I both come from outside of that space. We have had long careers in corporate or private businesses that were decades in the making before we started running our businesses online. We rant be...2021-08-3152 min
Sisterhood: Connecting Through Meaningful ConversationsEpisode 21: A Conversation About Shining a Light on The Dark Side of The Online Business World with Maggie PattersonIn this conversation, Maggie Patterson is sharing how online marketing, influencers, and celebrity entrepreneurs are duping us into buying their products and services. She shares what we can watch out for, what we can do differently if we are service based businesses and how to not fall for, use or get duped by psychological manipulation.
Connect With Maggie Patterson
https://www.instagram.com/smallbusinessboss/
https://duped.online
https://smallbusinessboss.co/podcast
https://smallbusinessboss.co
Connect with Laurie-ann & The Sisterhood Community
www.instagram...2021-06-221h 05
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE205: The new rules of running an agency with Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth. She has also worked with clients like Microsoft and HP. Her work has been featured in Entrepreneur.com, Fast Company and Virgin.com.2021-06-0127 min
Real People, Real BusinessMaggie Patterson - Distinguishing a Leader From an ImitatorMaggie Patterson is the face of Small Business Boss where she helps entrepreneurs cut through the BS as you build your service-based business. She teaches business owners to do things differently, put people first, and wholeheartedly own what you do. Maggie knows what it takes to build a simple and sustainable business - without the fluff.In this episode, Maggie discusses the importance of authenticity, being honest with yourself and your clients, and how to recognize fact from fiction. Find Maggie Patterson at: https://smallbusinessboss.co/Full episode details at: https://re...2021-05-0654 min
Entrepreneurial OutlawsBuilding Self Trust in Business with Maggie PattersonHey friends, welcome to episode number 28 of entrepreneurial Outlaws. Today, we are joined by Maggie Patterson of Small Business Boss. She is going to be sitting down with me to talk about building self-trust in business. As you'll learn, we have a lot of similar opinions and thoughts around what is going on in the online business space when it comes to narratives, when it comes to the toxic cultures that are being created, and also the problematic strategies and marketing that is being used to woo us and capture us into constantly spiraling into debts...2021-04-0851 min
THRIVE: Your Agency ResourceEp 94: Why One Size Doesn't Fit All Agencies, with Maggie PattersonOn this episode of THRIVE — sponsored by Workamajig — Kelly and Maggie Patterson, founder of Scoop Studios, discuss the myths that exist around running an agency and how to trust your instincts as a leader.Maggie and I cover these points and more:The issue with one-size-fits-all growth courses geared toward agency ownersThe myth that we have to offer a full suite of services in order to get businessThe importance of advocating for yourself and designing the business you wantBe sure to tune in to all the episodes of THRIVE to get practical tips on beco...2021-04-0718 min
The Design Business ShowThe Design Business Show 134: How to Use Referrals Effectively in Your Business with Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications su...2021-03-1545 min
The BrandsmithHow to build an outstanding brand without being sketchy or sleazy w/ Maggie PattersonMaggie Patterson is the founder of Scoop Studios, a boutique content marketing agency, and the creator of Small Business Boss. With a 20+ year career in client services, and 15 years of being a business owner, Maggie brings a unique perspective to service-based business owners. She serves freelancers, creatives and agency owners through her mentorship, mastermind, and podcast, The BS-Free Service Business show.
I am really really excited to welcome Maggie to the show. I’ve been following her for a while, and she has a refreshing take on the online business world that really resonates with me and the...2021-03-0443 min
Scaling UpServing Your Clients Beyond the Sale with Maggie PattersonHoly moly, this episode is for YOU. I am so excited for you to hear this conversation with the amazing Maggie Patterson. We are talking about the idea of serving your clients beyond the sale. So often we put so much energy into the process of bringing in more leads and then closing those leads, but we don’t put enough emphasis on serving those clients well and keep them around for the long haul. We dive deep into retention strategies and nurturing the clients that you already have. Maggie shares th...2021-02-0138 min
Feminist Coach AcademyHow To Have A BS-Free Business with Maggie PattersonIn this episode Cam interviews FCA graduate, Maggie Patterson, a mentor to service-based business owners and content marketing agency owner with 15+ years experience. Maggie shares her trajectory in business over the last decade and a half, and the privileges she had when starting out in business that are really important to be transparent about, and why this is the missing piece of the conversation within the online business world. Cam and Maggie discuss the red flags and shady practices in the online business world. Maggie explains how 2020 helped her lose her filter and start honest conversations that deeply need...2021-01-2156 minThe Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Disrupting the Status Quo with Maggie PattersonJust because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money. Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business! In this podcast episode, we share: Why Maggie’s personal life philosophy mirrors her approach...2020-10-2029 min
Staying SoloThe Framework for a BS-Free Service BusinessAs bosses, many of us worry we’re missing something as we build our businesses, so the idea of a specific way to do things can be incredibly appealing. Which is why in this episode and blog post, I’m walking you through the BS-Free Service Business Foundations Framework, and true to its name, it’s going to free you from a whole lotta busywork and BS. Get the inside scoop right here: https://smallbusinessboss.co/business-framework/2020-09-2115 min
Staying SoloA Deep Dive into Business Masterminds: The Good, the Bad and the UglyMasterminds are often seen as a must-have for business owners, but should we believe the hype about what they can really do for us? In this episode and blog post, I’m doing a deep dive into the good, the bad and the ugly of masterminds. Get the inside scoop right here: https://smallbusinessboss.co/benefits-of-mastermind-groups/2020-09-1420 min
Staying Solo9 Questions You Need to Ask Before You Invest in AnythingAs the saying goes, you need to spend money to make money, but is that really true? My take is that sometimes it is and other times we’d be better served by closing our wallets. In this episode, I’m sharing nine questions you need to ask before you invest in anything. Get the inside scoop right here: https://smallbusinessboss.co/before-you-invest/2020-09-0713 min
Staying SoloCelebrity Entrepreneurs: Everything You Need to KnowWith the rise of social media, we’ve also seen the emergence of influencers. Now, literally anyone with the right talent or skills can build a platform and reach an audience of thousands or even millions. On this episode of the BS-Free Service Business Show, we’re looking at everything you need to know about celebrity entrepreneurs, their problematic business practices and sharing the six different types to watch for. Get the inside scoop right here: https://smallbusinessboss.co/celebrity-entrepreneurs/2020-08-3120 min
Staying SoloFinding Clients: Everything You Ever Need to Know About ReferralsFall is coming up quickly, and if your business is anything like mine, it’s GO time for new business opportunities. On this episode of the BS-Free Service Business Show, we’re doing a refresher on referrals, including everything you need to know. Get the inside scoop right here: https://smallbusinessboss.co/referrals/2020-08-2411 min
Staying SoloYES, You Can Scale Your Service BusinessIf you’re listening to this podcast you’re either tired of the hype in the business world about growing your business, or you’re looking for ways to grow in a healthy, sustainable way. Or maybe a bit of both. On this episode of the BS-Free Service Business Show, I’m tackling how to scale your service business without the hype or BS. Get the inside scoop right here: https://smallbusinessboss.co/scale-your-service-business/ 2020-08-1714 min
Staying SoloBuilding a Digital-First Business with Avery SwartzNo matter how digitized your business is (or isn’t), 2020 has made one thing clear, the future of our businesses relies on our ability to use the internet for everything from our processes to our client prospecting. On this episode of the BS-Free Service Business Show, I sit down with author and digital marketer Avery Swartz to chat about building a digital-first business. Get the inside scoop right here: https://smallbusinessboss.co/digital-first-business/2020-08-1036 min
Staying Solo8 Ways to Stand Out from the Competition in 2020It's not exactly a secret that here in the digital world, potential clients have the ability to look at ALL their options before choosing a service provider. Knowing what your competition is up to isn't about playing the "who does it better?" game or declaring them your arch nemesis. (And yes, I KNOW some of you have one!) It's about understanding the alternatives your clients have, and how you can be different. On this episode of the BS-Free Service Business Show, I’m sharing eight ways to stand out from the competition in 2020 and...2020-08-0319 min
Staying Solo5 Signs It May Be Time for a PivotSince COVID-19 rearranged our lives in ways we couldn’t imagine, the concept of the pivot has been working overtime. On this episode of the No-BS Business Show, I’m sharing 5 signs it may be time for a business pivot. Get the inside scoop right here: https://smallbusinessboss.co/time-for-a-pivot/2020-07-2712 min
Staying SoloWelcome to the BS-Free Service Business ShowYou may (or may not) have noticed that starting today, the Small Business Boss podcast has a new name. We’re now the BS-Free Service Business show. If you’re wondering why, it’s because as a brand over the last three years, we’ve evolved in a big way. While Small Business Boss will continue to be the overall brand, the podcast needed to be more specific towards service business owners. And it needed to convey the true promise of the show, the brand and what I want to be known for - which is cutting through...2020-07-2005 min
Staying SoloThe 7 Most Frequently Asked Questions I Get: ANSWEREDAs a mentor, I answer a lot of the same questions from my clients and community. And spoiler alert, most of them are about money. In this episode of the Small Business Boss podcast, I’m sharing the seven most frequently asked questions I get. Get the inside scoop: https://smallbusinessboss.co/frequently-asked-questions/2020-07-1317 min
Staying SoloA Month in the Life: How I Really Spend My TimeMy best learning opportunities have always come from seeing how other people do things. You know, the real nitty gritty of what they’re doing, and not the shiny social media version. On this episode of the Small Business Boss podcast, I'm sharing a deep dive that examines how I really spend my time. Get the inside scoop right here: https://smallbusinessboss.co/how-i-really-spend-my-time/2020-07-0615 min
Staying SoloBehind-the-Scenes with Maggie: A Mid-Year Check-InIt’s been a while since I’ve done a behind-the-scenes, so in this episode of the Small Business Boss podcast, we’re taking a look at the first half of 2020. The wins, the lessons and some real talk about where I’m really at in this epically strange year. Get the inside scoop right here: https://smallbusinessboss.co/behind-the-scenes/2020-06-2919 min
Staying SoloEscaping the External BSWant to build a BS-free service business? Then you’re definitely going to want to listen to this episode! In this episode of the Small Business Boss podcast, I deconstruct some of the external BS that gets in the way. From pricing to online influencers to client relationships, we’re diving into it all. Get the inside scoop right here: https://smallbusinessboss.co/external-bs/2020-06-2215 min
Staying SoloInternal BS That’s Probably Holding You BackWhen it comes to building a business, there’s a complete list of things that can stand in your way. But the ones we least expect tend to be the internally-driven ones, you know, the BS stories, ideas and beliefs we have that can keep us stuck and hold us back from what we truly want. In this episode, we’re unpacking that internal BS in detail. Get the inside scoop right here: https://smallbusinessboss.co/internal-bs/2020-06-1515 min
Staying SoloBuilding a BS-Free BusinessDoes your business feel simple? Does it feel sustainable? Or are you on a hamster wheel where you’re working too hard or like there are a lot of things standing between you and your goals? In this episode, we’re going to talk about how to build a BS-free business in three specific ways, and they may surprise you. Get the inside scoop right here: https://smallbusinessboss.co/bs-free-business/2020-06-0117 min
Staying SoloBusiness as Unusual: Let’s Talk About Finding Clients and Making MoneyDo you feel stuck as you’re not sure what the future of your business looks like? In this episode, we’re talking about finding clients and making money in a period where business is anything but usual. Get the inside scoop right here: https://smallbusinessboss.co/business-as-unus…-finding-clients/2020-05-2514 min
The Quirky Brain Club: Neurodivergent Strategies for Entrepreneurial SuccessWhat running a business through 2 previous recessions taught Maggie PattersonSend us a textMaggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work ha...2020-05-2232 min
Staying Solo15 Years, 15 Insights on Being a Small Business Boss (Part 2)The month of May is always significant in my business, and this year is no different as I celebrate a big milestone - 15 years of being my own boss. In the last episode, I shared my first eight lessons, so if you’ve not listened to that, go back and have a listen listen. Now, we'll pick up where we left off and dive into number nine. Get the inside scoop right here: https://smallbusinessboss.co/15-insights-on-being-a-small-business-boss/2020-05-1816 min
Staying Solo15 Years, 15 Insights on Being a Small Business Boss (Part 1)You’re helping me celebrate a milestone in my business, 15 years of being my own boss. And there’s nothing like an anniversary to make you reflect on how far you’ve come. In this episode, I’m sharing 15 insights from my 15 years of being a small business boss. This week I'm sharing the first 8 episodes, and next week I'll share 7 more. Get the inside scoop right here: https://smallbusinessboss.co/15-insights-on-b…ll-business-boss/2020-05-1112 min
Staying SoloBusiness as Unusual: Spring Cleaning Your Service BusinessIt’s springtime, and for many of us, that means we’d normally be busy cleaning all the things. And if you’re finding your business is a little slower than usual right now, it’s the perfect time to work ON your business. Spring cleaning your biz is like cleaning your house. It’s best to have a plan before you start pulling everything apart so you don’t end up with the job half done.So where to begin?On this episode of the Small Business Boss podcast, I’m sharing ideas on where...2020-04-2713 min
Profit Without WorryLessons In Building A Thriving Agency or Freelance Business with Maggie PattersonWhen times get tough in your business, it’s always wise to call in some support. On this episode of Profit Without Worry I sit down with Small Business Boss and Agency Business Mentor Maggie Patterson to talk about lessons she’s learned about building a thriving agency or freelance business even during turbulent business times.2020-04-1453 min
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPIUsing Data To Make Better Decisions About Your Business With Maggie Patterson"If you can't measure it, you can't improve it."My guess is that you've probably heard some version of this Peter Drucker quote. It’s a widespread idea for good reason: it's true. Luckily, there are tons of ways to gather good data on your business and track the metrics that really matter. But having access to good data isn't the only hurdle to measuring growth.It’s the day-to-day realities of running a business that are most likely to get in our way.All this month we've been talking about how...2020-03-2430 min
Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women EntrepreneursFinancial Benefits to Analyze Profit at the Micro-Level - The Journey of Maggie Patterson (Financial Thanksgiving)Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, Scoop Studios. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com....2019-12-0555 min
Small Business Straight Talk | Productivity, Time Management, Mindset, & Business StrategiesBreakin’ All The Rules And Flourishing With Maggie PattersonI sit down with communications strategist, business growth consultant, founder of content marketing agency, Scoop Studios, and creator of Small Business Boss, Maggie Patterson. We discuss how she’s breakin’ all the productivity “rules” and lovin’ it because being her authentic self and leaning in to her uniqueness (despite what productivity gurus say), is helping both of her businesses flourish. What You’ll Discover In This Episode: ✔️ When Productivity Rules Are Meant To Be Broken ✔️How Maggie Splits Her Time Between Two Successful Businesses ✔️Why You Might Need To Enforce An Idea Hiatus ✔️How...2019-11-1100 min
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own BossMaggie Patterson: A Business BreakupMaggie started her first business at the age of seven and has been setting up small businesses ever since. A communications strategist with more than 20 years of experience, Maggie has made a career of working in and running small businesses. While she’s worked with some of the world’s biggest brands, she’s always rooted for the scrappy underdog. Maggie owns Small Business Boss and Scoop Studios, where she helps small to mid-sized companies reach business goals through compelling content. Now she’s back on the Get Paid Podcast for this week’s episode of Where Ar...2019-07-041h 20
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own BossFrom the Archives: Maggie Patterson in 2015 Copywriting, guest blogging, storytelling . . . if it has anything to do with writing the words that’ll make you money, Maggie Patterson and her micro-marketing agency can handle it. But why did Maggie leave her cushy, well-paying corporate clients behind to roll the dice with an online business? And what does a business that provides SO many services actually look like? In this episode you’ll hear: -- Why Maggie couldn’t (and shouldn’t) follow the advice that every business should “niche down.” -- What it means to have an “offline” marketing business, plus how and why...2019-07-041h 16
Profit Without WorryMastering Your Service Business with Maggie PattersonHave you ever heard someone say they don’t think a service business is a “real” business? On this episode, I’m talking to Maggie Patterson who runs not one — but two — very successful services business. After a decade and a half in business, she’s got a lot to say about service businesses, offering courses, and so-called “passive income.” We’re sharing some behind-the-scenes real talk about services businesses and why they’re one of the fastest paths to making money.2019-05-0732 min
Systems Saved Me®159 | The 3 P's of Selling Your Services with Maggie PattersonThis episode is sponsored by Acuity Scheduling. Check out our Free 20 Minute Acuity Scheduling Training here.Today's episode is all about selling your services like hotcakes! GUEST BIO: Maggie Patterson is the creator of Small Business Boss, which teaches service business owners how to make more money without a program or a course. She is a communications strategist and the principal consultant at Scoop Studios, a content marketing agency specializing in working with small businesses. With two decades of experience, Maggie has spent her entire career in client services and has be...2019-04-2419 min
Systems Saved Me159 | The 3 P's of Selling Your Services with Maggie PattersonThis episode is sponsored by Acuity Scheduling. Check out our Free 20 Minute Acuity Scheduling Training here.Today's episode is all about selling your services like hotcakes! GUEST BIO: Maggie Patterson is the creator of Small Business Boss, which teaches service business owners how to make more money without a program or a course. She is a communications strategist and the principal consultant at Scoop Studios, a content marketing agency specializing in working with small businesses. With two decades of experience, Maggie has spent her entire career in client services...2019-04-2400 min
What WorksEP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson
The Nitty Gritty
* Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in finding leads
* How Maggie’s role within the agency shifted to Director of Sales when her business partner left — and how that impacted the rest of the team structure
* Who updates standard operating procedures and when
* Why Maggie only works with clients on engagements six months and longer (hint: healthier cash flow and happier clients!)
Maggie Patterson, Principal of Scoop Studios, recently made a...2018-12-1129 min
Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls#104 Being Real on Instagram & Positioning Your Service with Maggie PattersonDo you sometimes wonder how much to share? Or stop sharing when shit hits the fan in your life? My guest Maggie Patterson is pretty comfortable speaking her mind - she’s the friend who will tell you not to get those jeans. And yet, that’s not always synonymous with being able to show up real and honest with your audience. Maggie is host of Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publ...2018-11-0851 min
Process to Profitability73 | Creating a Signature Service with Maggie PattersonToday I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible. Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With...2018-09-272h 00
High-Income Business Writing Podcast#161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary ProcessesYou can earn a very handsome income working on “transactional” assignments for clients. But for some writers, this model starts to get old. And they often wonder if there’s a better way of doing things. That’s exactly what happened to my guest. Maggie Patterson was making a very good living as a freelance writer. But she was burning out. So she began to offer more comprehensive services that included her own proprietary processes. The idea took hold. In a big way. In this episode, Maggie explains how she transitioned from the traditional freelance model to an agency model … and how sh...2018-09-2138 min
Ditching HourlyBuilding Signature Systems with guest Maggie PattersonGuest Maggie Patterson describes how she more than doubled her income by ditching hourly billing.
Talking Points
How hourly billing decreases your income
The value of creating clearly defined service packages
The benefits of systematizing your service delivery
The magic of naming process steps
How taking control of the client engagement increases your fees
The importance of saying no to clients who are a bad fit
How productized services make the sales process easier
Quotable Quotes
"If you're saying yes to everyone, that's a bad thing."—MP
"If your close ra...2018-07-2531 minThe Copywriter Club PodcastTCC Podcast #37: Don’t Build a Course with Maggie PattersonCopywriter and business strategist, Maggie Patterson joins The Copywriter Club Podcast to talk about growing a sustainable consulting business. This is actually the second time Maggie has joined us to chat, but sadly, the first recordings are lost to history. In this second go-round (which just might be better than the lost episode), Kira and Rob get the low down on:
• Exactly what it takes to grow a sustainable copywriting business
• The three things you need before you can teach a skill or build a course
• How to find undiscovered opportunities in your business today
• What it takes to move your business to...2017-06-1346 min
Women Taking the Lead219: Maggie Patterson on the Value of UnpluggingMaggie Patterson is a communications strategist and Chief Marketing Officer at Scoop Industries. With 15+ years’ experience (11 of which as a self-employed consultant), Maggie has spent her entire career working in client-facing roles in marketing and as a copywriter. Today, she works with service-based business owners to help them implement smart strategies for business growth. She’s the co-host of the Service Business Success podcast, a Master Level Content Marketer as awarded by Copyblogger and her work has been widely published by leading websites including Virgin.com, Fastcompany.com and more. Click to tweet: .@magspatterson is sharing her stor...2017-06-1230 min
Well-Oiled Operations with Stacy Tuschl#160: Scale Your Business Without Killing Yourself in the Process, with Maggie PattersonToday's guest is Maggie Patterson, a Communications Strategist and Chief Marketing Officer at Scoop Industries. Maggie, who has over fifteen years of experience, has spent her career working in Client Placing roles in Marketing and as a Copywriter and she's been self-employed for the last eleven years, as a consultant. She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as Virgin.com and Fast Company.com. Today, Maggie shares her experience a...2017-03-0724 min
Into the Woods with Holly WortonBMP187 Maggie Patterson ~ How to Build A Successful Business From Referrals Today's Guest I'm excited to introduce today's guest, Maggie Patterson, who built a thriving company, despite not having a website for the first eight years of her business! In this episode, you'll learn super practical tips and tools to get clients quickly and easily from referrals. That's right: you can save your money on Facebook ads and other expensive marketing tactics and use referrals to fill your client calendar. Maggie will teach you how, and she'll also share her favorite tool for staying in touch with people...one that I'm now using in my business! About...2017-02-2029 min
Inside The West End PodcastITWE Ep028 Maggie Patterson - Ballet Teacher at Pineapple Dance Studios and Principle of Pineapple Performing Arts SchoolThis week we chat to Maggie Patterson, Principle of Pineapple Performing Arts School and Ballet Teacher at Pineapple Dance Studios. Maggie gives us a brilliant insight into life inside one of the most iconic Arts institutions in the industry, as well as her incredibly inspiring route to setting up her performing arts school there.We give you this podcast completely free. If you've enjoyed it and you'd like to help us make future episodes then:1. Visit: insidethewestend.com 2. Click on the donate button at the top of the home page.3. Make a contribution and help us keep the show going.4...2016-11-2733 min