Shows
Diamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 233 - Reflect, Reset, Scale - 5 Powerful Lessons to Close 2025 and Start 2026 StrongSend us a textAs 2025 comes to a close, this episode is your invitation to pause, reflect, and intentionally choose what you're bringing into 2026and what you're leaving behind.Maggie shares five key lessons and coaching concepts from 2025, shaped by her own experiences as a business owner and by what she's seen while coaching service-based entrepreneurs. You'll hear practical mindset shifts, real examples (including navigating a tax audit), and simple frameworks you can apply to your planning, your leadership, and your growth in the new year.What You'll Learn in This...
2025-12-2634 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 230 - The 7 Steps to a Self-Running, Scalable Service Business TeamSend us a textHow to attract, hire, and lead a high-performing team—so your business can grow without you.What does it really take to build a team that can run—and even grow—without you? In this episode, Maggie draws on her deep corporate experience co-scaling teams from 80 to 450 and translates those lessons for small business owners who want to build a business that’s both scalable and sellable. Whether you’re hiring your first team member or leading a growing group, you’ll learn the practical steps and mindset shifts needed to create a hig...
2025-12-0536 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 229 - AI for Small Business: Strategic Prompting and ProductivitySend us a textHow to use AI strategically to save time, increase productivity, and grow your business faster—without losing your unique voice.After over a year of using AI in my business (and teaching my clients to do the same), I'm sharing what I've learned about leveraging AI strategically to increase productivity, save time, and work smarter—not harder.In this episode, I break down:Why AI matters now – A Chief Economist at a Canadian business conference highlighted AI as a low-cost investment that increases business effectiveness, especially in a s...
2025-11-2821 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 228 - Purpose Over Paycheque. How Alex Left Corporate to Build Whitmedia Studios & a Podcast EmpireSend us a textFrom spreadsheets and Facebook ads to storytelling, studios, and a top-ranked business podcast.In this special studio-recorded episode, Maggie sits down with her mentee, Alexander Whitfield, founder of Whitmedia Studios in Oshawa (Greater Toronto Area), ON, Canada, and co-host of the Hustle Over Everything podcast.Alex shares how he went from running Facebook ads and staring at spreadsheets all day in corporate marketing… to building a purpose-driven media studio and a top-ranked business podcast that’s hit #1 in Jamaica and top 20 in Canada.
2025-11-2123 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 227 - What Are You Fighting For? Building a Brand with PurposeSend us a textIn honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business?In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again.In This Episode:The difference between satisfied cu...
2025-11-1004 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 226 - Strategic Planning for Small Business That Actually WorksSend us a textMost business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning.In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen.In this episode, you'll discover:• Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works • The part most people miss: breaking strategy into daily actions • How to...
2025-11-0305 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 223 - The Woman Behind the Podcast: Fun Facts, Deep Beliefs, and Why I Do What I DoSend us a textYou've been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am?Recently, I was running an event with local entrepreneurs, and someone mentioned they'd heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I'm not in, which means more of you are listening... but you might not really know Maggie.I'm naturally introverted. I love to teach and share value, but I don't often talk about myself. So today, I'm...
2025-10-1738 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 223 - Don't Wait for Holidays to Practice GratitudeSend us a textHappy Canadian Thanksgiving!For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have.But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions.In this quick episode, I'm sharing why I practice gratitude daily in my journal, express love to the people I care about regularly (not just on holidays), and look for ways...
2025-10-1303 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 216 - Rewire Your Brain to Stop Working Against Your Business SuccessSend us a textAre you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you.Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions.What You'll LearnWhy your brain fights your business goals (and it's not your fault—it's biology!)The survival vs. executive brai...
2025-08-2922 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 215 - From Random Luck to Predictable Success. Mastering Your Business PatternsSend us a textDo you often find yourself wondering, "I have no idea how this client found me" or repeating the same mistakes (ex., accepting clients that are cheap super hard to work with)? In today's episode, Maggie reveals why successful service business owners think like scientists—and how mastering the art of looking back can transform your random wins into predictable, scalable success.Discover the critical CEO skill that separates thriving businesses from those stuck in cycles of feast or famine, and learn exactly how to become a student of your own...
2025-08-2216 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 214 - Need It, Want It, or Own It? The Goal-Setting Game ChangerSend us a textWhat's the difference between wanting a goal and truly OWNING it? In this powerful episode, Maggie reveals the transformational moment that shifted everything—when her biggest, most audacious goal was accidentally revealed during her Legacy Makers TV filming.Through her candid behind-the-scenes story, discover why hiding your dreams might be holding you back and how public declaration can become your greatest catalyst for achievement.BONUS: Maggie shares the big announcement that her Legacy Makers TV episode is now streaming on Inside Success TV, Apple TV, and...
2025-08-1517 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 213 - Stop Playing It Safe with Your Dreams: Why 10-Year Goals Should Scare You Into ActionSend us a textAre you playing it safe with your dreams? In this powerful episode, Maggie shares key insights from her recent 10X Expansion Retreat about why your biggest goals should make you a little nervous—and how to set timelines that push you forward without shutting you down.Drawing from real client transformations and her own journey, Maggie breaks down the psychology behind why some of us tend to keep ourselves small and reveals the goal-setting framework that's helped clients double (and triple) their income.What You'll Lea...
2025-08-0825 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 213 - Adjusting Plans Without Abandoning GoalsSend us a textStop abandoning your goals the moment your first plan doesn't work perfectly! In this episode, Maggie reveals why so many business owners quit on their important goals when urgent tasks take over, and shares a simple 3-question framework to keep moving forward without starting over.Key Takeaways:• Why business owners abandon goals instead of adjusting plans• How to use the DREAM-PLAN-DO framework to stay flexible with your approach• 3 essential questions to ask when your plan isn't workingFeatured Framework: DREAM-PLAN-DOActi...
2025-08-0404 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 212 - Behind the Scenes: My First 10X Expansion Retreat LessonsSend us a textEver wondered what it's really like to host your first business event? In this candid behind-the-scenes episode, Maggie shares the raw, unfiltered lessons from organizing and leading her very first in-person retreat—the 10X Expansion Retreat. From last-minute planning to unexpected challenges, discover what worked, what didn't, and what she'd do differently next time.What You'll Learn:• How a client's casual suggestion turned into a transformative business event• The 5 critical areas every event organizer must master (theme, venue, food, flow, vendors)• Why starting small was the b...
2025-08-0125 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 211 - The High Achiever's Guide to Guilt-Free Time OffSend us a textStruggling with productivity guilt every time you try to take a break? You're not alone. In this candid episode, Maggie shares her personal journey from corporate hustle culture to sustainable business success, revealing why high achievers feel guilty about rest and how to break free from this destructive pattern.What You'll Learn:• The hidden cost of productivity guilt on your business and life• Why we're only truly effective 6 hours a day• The difference between being busy vs. being impactful• Maggie's personal transformation from workaholic to balanced...
2025-07-2522 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 211 - Remembering Your WhySend us a textSummer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours.In This Episode:• Why summer flexibility sparked a gratitude moment• The ripple effect of coaching real people who need it• The power of creative agency in business ownership• How time flexibility creates space for what matters most• Why combining purpose with profit has no limits...
2025-07-2103 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 210 - 10 Sales Secrets Every Service-Based Business Owner Must Know to ScaleSend us a textReady to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights will change how you think about selling forever.What You'll Learn:✅ The mindset shift that transforms "helpers" into confident sellers✅ Why 95% of buying decisions are emotional - and how to use this ethically✅ Sales...
2025-07-1828 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your BusinessSend us a textHave you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.What You'll Learn:Wh...
2025-07-1120 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About)Send us a textIn today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown.Key Takeaways:1️⃣ Why Emotional Capacity MattersThe brain’s amygdala treats uncertainty as a threat, triggering fight/flight/freeze.Entrepreneurs with high emotional capacity are 3x more likely to hit...
2025-07-0704 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 208 - The Strategic Speed Advantage: Making Million-Dollar Decisions in Minutes, Not MonthsSend us a textIn this episode, you'll discover:The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behindWhy taking 3 months to decide on a business name is costing you more than you thinkThe two powerful business concepts that will transform how you launch new services: MVP and LVCHow to make strategic decisions with courage while being willing to be imperfectReal examples of entrepreneurs who acted fast and scaled their businesses quicklyKey Takeaways:🚀 Speed vs. Rush: The Gam...
2025-07-0420 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You ThousandsSend us a textEPISODE OVERVIEW:Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures.KEY TOPICS COVERED:The 10 Ways You're Losing Clients:Not Offering Next Appointments - Make rebooking easy at service completionMissing Email Marketing
2025-06-2020 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 206 - The Mission & Vision Reset - Mid-Year Business Realignment For Service Based BusinessesSend us a textToday, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision.Key Takeaways:• Why successful entrepreneurs lose track of their WHY• The difference between Mission (how you help people) and Vision (your 10-15 year legacy)• How Mission and Vision alignment accelerates business growth• The importance of team alignment with your core purposeYour Action Step:Take 30...
2025-06-1603 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.Send us a textToday's episode is a replay of the training Maggie ran. If lately you have been feeling:Exhausted and overwhelmed (or)Demotivated and purposeless (or)Questioning your current professional pathThen this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first)3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your careerHow to evaluate your options with confidence: Stay and thri...
2025-06-1359 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 205 - The Mid-Year CEO Upgrade: Who You Need to BecomeSend us a textWe're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half.KEY TAKEAWAYS:• Why being "behind" on your 2025 goals might actually be an advantage• The difference between reviewing your business vs. reviewing yourself as a leader• How to identify the leadership gap between...
2025-06-0903 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 204 - The 3-Step Process to Identify and Manage High-Maintenance ClientsSend us a textHow to spot red flags early, set boundaries, and turn challenging clients into growth opportunitiesEpisode Summary:Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respe...
2025-06-0629 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business GrowthSend us a textIn this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage.What You'll Learn:- Why the "do-it-all-yourself" mindset can become your biggest growth obstacle- The hidden cos...
2025-05-3021 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 203 - Why Your Service Business Isn't Growing (The Silent Killer)Send us a textYou’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible.Key Takeaways:✅ The #1 myth solopreneurs believe (that’s holding them back)✅ Why “hard work” isn’t enough in a shifting economy✅ How to spot if you’re stuck in “old ways” thinking✅ The pivot question to ask yourself TODAY...
2025-05-2603 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business GrowthSend us a textIn this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.What You'll Learn:The science-backed benefits of journaling for entrepreneursFour powerful journaling methods that boost business performanceHow handwritten journaling improves memory, creativity, and problem-solvingSimple techniques to incorporate journaling into your daily routineKey Benefits of Journaling Discussed:Emotional regulation and stress reduction - Process...
2025-05-2321 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 202 - Why Your To-Do List is Failing You (Try This Instead)Send us a text🔊 Episode Summary:Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day.💡 Golden Takeaways:✅ The Big 3 Rule: Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks).✅ Time Block Like a CEO: Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Mo...
2025-05-1903 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must KnowSend us a textAre you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.🎯 Perfect for you if:You're about to hire your first team memberYou've started building a team but leadership doesn't feel naturalYou want simple, proven leadership principles that actually workYou're looking to scale your service-based business with a team💡 In this episode, I share five essential leadership principles drawn from:
2025-05-1628 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 201 - The Hidden Truth About Consistency (It's Not What You Think)Send us a textDiscover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts.🔑 Key Takeaways:Why having "enough time" isn't the real issue with consistencyThe crucial mindset shift that transforms sporadic action into consistent resultsHow to create systems that make success almost automatic💡 Client Story Highlight:Learn how one business owner went from struggling with newsletter consistency to making it a non-negotiable part of their business - withou...
2025-05-1203 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RKSend us a text🎉 Celebrating 200 Episodes of Diamond Effect Podcast!In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life.Key Discussion Points:🎸 Building a Creative Business (0:00-5:00)Starting from zero network as an immigrant entrepreneurEvolution from YouTube channel to live performancesGrowing from one monthly gig to regular weekly bookingsInnovative approach to audience engagement through QR code song requests💼 Business Growth Strategie...
2025-05-0932 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 200 - The Lie About Passive Income Everyone BelievesSend us a textIn today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.Passive income isn’t real. Here’s why:Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems).💡 Key Takeaways:✅ There’s no such thing as 100% passive incom...
2025-05-0503 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service ProvidersSend us a textIn this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today💡 Actionable Frameworks:Marketing & Sales ApplicationsProposal writingCont...
2025-05-0222 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service BusinessSend us a textIn today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.Key Points:Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role in salesImportance of asking questions and active listeningIdentifying additional service opportunitiesCustomer Journey...
2025-04-2512 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 198 - The Unsexy Truth About Business SuccessSend us a textToday, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.Key Points:• Why political drama and exciting news can pull us away from business fundamentals• The real, "boring" activities that consistently generate revenue• How habits and systems create sustainable business successQuotable: "Your business grows in the quiet moments between the excitement."Resources Mentioned:• T.O.P. CEO Framework - Maggie's signature system for sustainable business...
2025-04-2103 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must MasterSend us a textIn this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.What You'll Learn:Personal Development as a Human Entrepreneur• Mindset foundations: embracing failure, making fast decisions, and maintaining focus• Physical wellbeing: nutrition, movement, and rest for sustained energy• Spiritual growth: building faith and self-belief in entrepreneurshipBusin...
2025-04-1826 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 197 - 3 Life-Changing Principles I Wish I Knew in My 20sSend us a textIn Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.Key Takeaways:• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning• Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress• Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success🎯 Action Step:Choose on...
2025-04-1403 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure BusinessesSend us a textIn this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.Key Highlights:The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her businessWhy does the program run for 12 months, and what is the strategic reasoning behind each quarter's focusThe four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from...
2025-04-1133 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring CleaningSend us a textIn this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.Key Points Covered:• Why your calendar might be as cluttered as an overstuffed closet• The 30-minute block tracking method for time audit• Three main time-clutter culprits to watch for• Real client success story: How reallocating 5 hours led to doubled consultation callsAction Steps:Track all activities in 15-minute blocks for one weekIden...
2025-04-0704 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 195 - Your Limitations Aren't Limiting - They're Your SuperpowersSend us a textIn this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.Key Points:• Starting a business in your 40s can be your advantage, not a setback• How being an immigrant with an accent became a memorable brand feature• Converting introvert tendencies into authentic connection strategies• Transforming limited social media experience into a genuine approach🔑 Key Takeaway:There's always a solution to achieving the goals you truly want and commit to. Your perceived limitations aren't stopping you—they're settin...
2025-03-3104 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina WaledSend us a textJoin Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.Key Highlights:• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist• How she developed her signature razor-cutting technique and "sculpted hair" concept• Strategic approach to content creation across YouTube, Instagram, and TikTok• Tips for relocating a service-based business internationally• Ma...
2025-03-2127 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your ScheduleSend us a textThe Time On Demand Formula: How Successful CEOs Create More Hours in Their DayTired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout.Key Points Covered:• Why everyone has the same 24 hours but different results• The mindset shift from "being busy" to "being in control"• The 5 components of the...
2025-03-1426 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story)Send us a textIn this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition.Key Points Covered:• The pivotal moment that transformed Maggie's approach to her business• Why traditional business strategies aren't always the first step to success• How embracing a CEO identity while still in corpora...
2025-03-1003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom BusinessSend us a textJoin Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America.Key Highlights:• How an accidental project sparked a successful business idea• The transition from secure employment to full-time entrepreneurship• Overcoming fears and mindset challenges in business• The importance of networking for introverted entrepreneurs• Building confidence...
2025-03-0728 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-RoundSend us a textIn this Maggie's Moment:• Why seasonal fluctuations don't have to mean financial uncertainty• Real examples of service-based businesses that overcame seasonal challenges• 3 actionable strategies to create consistent revenue streamsWant to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a discovery call with Maggie - https://stairwaytoleadership.com/:
2025-03-0303 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 190 - Mastering Business Consistency: From Side Hustle to Successful EnterpriseSend us a textIn this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough.Key Highlights:• Why consistency must come before mastering marketing and sales• The difference between basic consistency and strategic consistency• How consistency creates valuable data for business decisions• Real client success stories showcasing the power of strategic consistency💡 The Four Pillars of Strategic Consistency:Building a consisten...
2025-02-2819 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught MeSend us a text🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios.Key Highlights:How an Instagram casting call led to a TV documentary opportunityThe show's nominations including Cannes Short Film Festival and New York Orion Film AwardsBehind-the-scenes insights from the Miami filming experienceKey Business & Leadership Lessons:Authenticity in BusinessWhat true authenticity means vs. common misconceptionsHow to adapt while staying true to yourselfThe power of being yourself as a competitive advantageThe Power of Planning & PreparationWhy pre...
2025-02-2123 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI SuccessSend us a textIn this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry.Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a competitive edge through innovation is non-negotiable • Practical ways to leverage AI tools for business growth • The power of resourcefulness over resources🎯 Perfect For: Service-based bu...
2025-02-1003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable AssetSend us a textIn this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business.Key Topics Covered: • The 10 critical components of a sellable business• How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to c...
2025-02-0726 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business SuccessSend us a textDiscover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven.🔑 Key Takeaways:Why do some businesses consistently grow while others struggle with basic to-do listsThe importance of strategic alignment from monthly activities to annual goalsHow to implement effective monthly GPS check-insThe power of quarterly vision alignmentReal success story: How a lease audit business doubled its revenue using this system📋 Impleme...
2025-01-3115 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out)Send us a textIn this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours.⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - Pillar 1: Systems for Sustainable Growth 1:00 - Pillar 2: Building Your Brand Authority 1:30 - Pillar 3: Strategic Delegation 2:00 - Action Steps & Implementation 2:30 - Closing Thoughts🔑 KEY TAKEAWAYS:Systems for Sustainable GrowthThe importance of working smarter, not harderHow to identify and document repeatable processesReal client example: Professional organiz...
2025-01-2005 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive GrowthSend us a textIn this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-performing teams.Key Topics Covered:• Why team building requires more than just hiring talented individuals• The crucial difference between leading and managing teams• Essential recruitment strategies for service businesses• How to build trust and avoid micromanagement• Keys to effective team performance managementKey Ta...
2025-01-1725 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 184 - The Heart of Business Growth: Simple Leadership Principles That WorkSend us a textEver caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business owners • The power of clarity in business vision • How to move from perfectionism to decisive action • The importance of self-leadership🎯 Action Step: Take 15 minutes today to write down your business vision. Make it clear, compelling, and exciting. Share one aspect with your...
2025-01-1303 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurshipSend us a textIn this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player.⭐ Key Benefits of Scaling:Create a sellable business assetBuild a lasting legacyExpand your mission and impactCreate positive ripple effects beyond direct clients🎼 The Orchestra Effect Framework:Understanding Your Business FoundationKnow your business inside outMaster your numbers (financial & operational)Track key metrics and conversion ratesBe able to teach others your processesCEO Role EvolutionShift from solo...
2025-01-0336 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 182 - Powerful Ways to Attract New Clients in 2025Send us a textAre you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend!Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on successful marketing channels beats trying everything The power of strategic partnerships in client acquisition How to implement these strategies without overwhelming yourselfConnect with Maggie: T.O.P. CEO Winn...
2024-12-3003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 181 - 5 Marketing Lessons from 2024 That Will Supercharge Your 2025 GoalsSend us a textIn this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025!Key Highlights:The 5 crucial marketing lessons from 2024 that can shape your 2025 successHow to strategically implement the 20-40-40 formula in your social mediaPersonal branding evolution and authenticity in businessBuilding a stronger email community and exclusive valueLeveraging social media analytics for better engagementStrategic partnerships for business growthResources Mentioned:Episode 130 (Jan 5, 2024): How to Achieve Your Goals in 2024Episode 178 (Dec 5, 2024): Best Practices for Social Media fo...
2024-12-2729 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 181 - Thank You for an Amazing 2024! Maggie's Moment Holiday SpecialSend us a textToday's Maggie's Moment is a Special Holiday Message🎄 Episode Highlights: • A heartfelt thank you to our amazing community • Reflections on 2024's journey together • Holiday wishes for rest, connection, and celebration • Looking ahead to an impactful 2025🎁 Key Takeaways: • The importance of taking time to disconnect and recharge • Celebrating both business and personal wins • Permission to step back and dream big for the new year🔗 Connect with Maggie: • Book a strategy call: https://calendly.com/maggie-s2l/discovery-call • Website: www.stairwaytoleadership.com • Ins...
2024-12-2303 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 180 - Breaking the High-Achiever's Curse' by Celebrating 2024 WinsSend us a textIn this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements.🔑 Key Highlights: • The importance of celebrating small wins, especially for high achievers • Featured client success stories from 2024 (Episodes 155, 158, 177, and 179) • Evolution of brand messaging focusing on building sellable assets • Implementation of new technologies (Airtable and AI platforms) • Consistency in content creation - 180 weeks of consecutive podcasting • The value of strategic partnerships in business growth• The power...
2024-12-2035 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 179 - From TV Production to Entrepreneurship. Navigating the Business Journey with Craig ColbySend us a textIn this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytelling in business, and how to effectively market oneself in a competitive industry. Tune in to learn valuable insights on client acquisition, adapting to industry changes, and leveraging storytelling to enhance your brand.Key Takeaways:
2024-12-1325 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 178 - Social Media Simplified: Effective Growth Strategies for Service Based BusinessesSend us a textWelcome to Episode 178 of the Diamond Effect Podcast! In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively.Key Takeaways:Mindset Shift: As a CEO, you're in control of your social media strategy. Avoid getting overwhelmed by external pressures and focus on what works for you.Five Best Practices:Consistency Over P...
2024-12-0621 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate DecisionsSend us a textIn this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. Tune in to this episode to learn how vulnerability, trust, and professional guidance can transform both clients' lives and business growth.Key Highlights: [00:01:00] - Jennifer's origin story: How an accidental closet organization led to a business [00:04:00] - Why hiring a professional organizer makes sen...
2024-11-2932 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 175 - Balancing the Demands of Running a Service Business and Personal Life: Practical Advice for Busy CEO'sSend us a textIn this episode, Maggie dives into the essential strategies for balancing a successful business and personal life. Designed for high-achieving business owners, often sandwiched between busy businesses, kids, and caring for elderly parents, this episode offers a step-by-step approach to incorporating self-care, prioritizing tasks, and strategically creating a balanced life.Inspired by real-life examples from Maggie’s clients, who often juggle business growth with demanding personal responsibilities, this episode provides actionable insights to help you maintain both energy and mental clarity while achieving your goals.Episode Highlights:...
2024-11-1526 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 172 - From Connections to Clients: Making Networking Work for Your Service BusinessSend us a textIn this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you.Episode Highlights:Three Types of Networking to Consider:Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a strong emphasis on business referrals. The...
2024-10-2526 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 170 - How to handle multiple things at once as a small business ownerSend us a textAs a small business owner you might have a lot going on:Dealing with clientsResearch & development projects to grow the business;Leading your team.Or maybe even you have more than one business to run. In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically.And if you need help getting rid of being overwhelmed and refocusing, let's talk. My T.O.P. CEO Performance Enhancer Formula is designed to help service-based business owners like yourself...
2024-10-0704 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 169 - How to implement all your ideas as a creative while running a businessSend us a textIn today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations.Key Takeaways:First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it.Create space for creativity. Once your business is streamlined, you’ll have the ba...
2024-09-3003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 168 - Scaling Your Business by Letting Go of the “Solo Mindset”Send us a textIn today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business.Key Takeaways:“No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take on some of your tasks. Th...
2024-09-2304 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 167 - How Powerful Meetings Can Revolutionize Your Small Business Operations and Team ResultsSend us a textIn today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around.I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance or want to streamline your operations, this framework will help you run effe...
2024-09-1606 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 166 - Why Poor Communication is Draining Your Business Profits—And What to Do About ItSend us a textIn Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as:Unnecessary additional work falling on you and your teamClient service issues and escalation of those leading to more complaintsBusiness improvements gone wrongLower team productivity and moraleTime and energy spent elsewhere instead of focusing on growing and achieving business goalsMake sure you listen to this bonus podcast (less than 5 minutes) to learn how to fix poor communication and make it so effective that it becomes your business' competitive advantage.And...
2024-09-0905 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 165 - 5 Reasons Your Sales Conversations Aren’t ConvertingSend us a textIn this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease.Here’s what we cover:Attracting...
2024-09-0619 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 165 - Raising Your Standards As a Way to Stand Out as a Small BusinessSend us a textSeptember is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year.In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level.To work with me in a private coaching container, book a sales call here - https://calendly.com/maggie-s2l...
2024-09-0204 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 164 - 5 Most Telling Indicators Your Marketing Needs a MakeoverSend us a textWith today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as:Lack of referralsWeak online presenceLow engagementFew inquiriesAttracting the wrong clients.You'll learn how to troubleshoot each one and understand how important messaging is.The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients.If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me a...
2024-08-3018 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 163 - When your high-achieving nature can hold you back in your business and how to deal with itSend us a textIn today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete exhaustion.They came to me desperate for a solution. I share how we navigated the balance between ambition and sustainability without sacrificing their business goals. If you’re a high-achiever who struggles with burn...
2024-08-1905 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 162 - MM 162 - 3 Things to Know to Avoid Hiring a Wrong Person in Your Small Service BusinessSend us a textWhether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you. The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause. Not to mention the negative effect on other team member's morale and effectiveness. In today's bonus episode, I cover 3 things every small service business owner and...
2024-08-1204 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 160 - 5 False Beliefs Preventing You From Getting Things Done ConsistentlySend us a textIn today's episode, I discuss five common false beliefs hindering entrepreneurs' productivity. These beliefs often stem from previous employee mindsets and can prevent consistent task execution. You'll learn strategies to shift thinking, prioritize effectively, and embrace delegation. If you are ready to double your business through strategic small actions taken consistently without adding more work to your schedule, I can help. Book a sales call with here today and let's talk about how - https://calendly.com/maggie-s2l/discovery-call Key Time Stamps:
2024-08-0226 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 160 - 3 Signs 1 on 1 private coaching is a better solution for your service business over group supportSend us a textYou have a big Vision for your business.And bold short-term plans. You want to achieve your goals as fast as possible, with minimal mistakes, issues, and loss of resources.You know coaching and mentoring support will help you get there that way.You just don't know what type of support is best for you right now.There are so many options to choose from 1-on-1 private coaching, group, mastermind, to self-paced courses.In today's Maggie's Moment, I share with you 3 s...
2024-07-2904 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 159 - How to accomplish more in less time - factors you've never considered beforeSend us a textIn this episode of the Diamond Effect podcast, Maggie Perotin, an international business and leadership coach, discusses how business leaders and entrepreneurs can achieve more in less time. She emphasizes the importance of personal growth in three key areas: skill set development, time (focus) management, and emotional capacity. Maggie explains that tasks become more complex as businesses scale, requiring leaders to continuously improve their skills, manage their time effectively, and enhance their emotional resilience. She shares personal anecdotes and stories to bring the topic to life. If...
2024-07-2621 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 159 - How to know what to do first to double your service business in 6-12 monthsSend us a textYou'd love to double your business in 6-12 months. Yet, everytime you think about it, you get confused as to where to start.The first thing that comes to your mind is to add.Add more leads. Add new offer.Add people.But what if adding first it not the right step?In today's Maggie's Moment, I offer you a 2-minute crash course on deciding what actually would be the first right step to double your business. Tune in to find out what...
2024-07-2205 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 158 - Relying only on referrals will not grow your service businessSend us a textWho wants their business to stagnate?Not me and I bet you don’t want that either.In today’s Maggie’s Moment, I explain why relying only on client referrals for business growth will not ensure your continuous growth.I also share what you must do to prevent stagnation and stay competitive in your industry.And if you want to ensure your business keeps growing short-term and long-term, I can help you. Book a sales call with me here, https://calendly.com/maggie-s2l/discovery-call, and let...
2024-07-1504 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 157 - How to double your service business and end work by 4pmSend us a textIn this episode of the Diamond Effect podcast, international business and leadership coach Maggie Perotin shares strategies for doubling your business and finishing work by 4 pm. She emphasizes the importance of elevating one's CEO mindset, strategic planning, and prioritizing impactful actions. Maggie highlights the role of business owners as leaders and the necessity of personal growth for business success. She discusses effective delegation, outsourcing, and the development of leadership skills. Maggie provides practical advice on creating streamlined processes and time management.Ready to double your business and finish work...
2024-07-1229 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 157 - 3 Ways to Double Your Sales Without Doubling Your ExpenesesSend us a textIf you're thinking that to grow your sales, your marketing and sales expenses will proportionally increase as well (in which case what's the point?), know that that doesn't have to be the case.in Today's Maggie's Moment, I share with you 3 strategies that can help you double your sales permanently without spending extra money on marketing or advertising.When I work with my client, I help them double their business in ways that allow them to keep growing. The benefits of my coaching compound even after my clients finish working...
2024-07-0804 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 156 - How to take time off from your business without losing moneySend us a textSummer is here, and you dream about taking some time off from your business, but you're scared of losing income. So you're going back and forth on whether you should go on vacation?If that's you, this Maggie's Moment is for you. Also, check out Episode # 107 - 5 Ways Vacation Helps You Grow Your Service Business to help you take some well-deserved time off.And if you're ready to double your business without adding more work, book a sales call with me here - https://calendly.com/maggie-s2l...
2024-07-0105 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 155 - 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should BeSend us a textIn Today's Maggie's Moment, I talk about 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be.1) It's impossible to scale when everything is complicated and custom. Scaling can be done with standardization. To standardize certain aspects of your business, you need to simplify to create processes you and your team can follow. 80/20 is a great rule. 80% streamlined because it's standard and a maximum of 20% special and custom.2) Standardization and streamlining reduce mistakes and increase client satisfaction. Which in turn makes it easier to retain them...
2024-06-2405 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 154 - Scaling Your Business - CEO Focus SystemSend us a textWhen you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible.Lack of focus creates becoming distracted by:Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones without the space and time to assess the best ones and strategically make decisions.Fear of Missing Out - when you don't have a Winning Strategy and a clear plan t...
2024-06-1705 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 152 - Stay Top of Mind: Follow-Up Strategies to Increase Customer Conversion and RetentionSend us a textIn this episode, I talk about the critical importance of sales follow-up and how it can significantly impact your business's success. We'll explore three types of follow-ups that every business owner should master:Post-Conversation Follow-Up: Learn why you should follow up after an initial conversation with a potential client who needs time to think about their purchase. Discover the best practices to stay top of mind, without being intrusive.Cold Lead Follow-Up: Understand the techniques for re-engaging cold leads. We'll discuss some fascinating sales and follow-up stats and h...
2024-06-0724 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 152 - How not to loose clients after they said yes to your servicesSend us a textA new client saying yes and starting to work with you isn’t the end of selling.It’s just the beginning.Delivering what you promised is where you either confirm they made the right choice hiring you or lose their business along with all the referrals they could have brought. And it can get challenging when you grow fast and get busy with clients.I learned that lesson in one of the companies I used to work for and I'm sharing that story with you in toda...
2024-06-0304 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 151 - Hustle or doing it all will not grow your service businessSend us a textYou don’t need to hustle, overwork, do it all, and be visible everywhere to grow your business fast. On the contrary, all of those things are slowing you down. Because you end up spending a lot of time and energy throwing spaghetti at random walls, watching it fall, without having a clue why it doesn’t stick. I have been doubling my business since its inception not by hustling or doing it all. In today's Maggie's Moment, I share how I've been able to do it. When yo...
2024-05-2704 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 150 - Keys to make your business profitable no matter how long you’ve been tryingSend us a textEven if you’ve run your business for 10 or more years and you think you can’t grow it much more, you can. Especially if your growth has been minimal or non-existent in recent years.You haven’t tried everything yet. There are still more tactics you could apply in a strategic way to grow further and faster. I'm illustrating this in today's Maggie's Moment by sharing my story of when right before I immigrated to Canada, I worked as a sales representative in the fashion industry in Poland. So tune...
2024-05-2005 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 149 - 3 Tips to Improve Your Quoting so More Clients Buy Your ServicesSend us a textImagine that in three hours you have a meeting with a potential client to discuss your services proposal. Yet you’re still going back and forth on your pricing. You’re trying to gauge what clients “can afford” as you don’t want to lose them. But at the same time, you don’t want to go too low and feel like you’ll be working for free if they accept. This is not the first time this situation has happened. Every time you have a potential client with a larger more cu...
2024-05-1305 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 148 - Plan Your Way to Success: The Significance of Project and Weekly PlanningSend us a textIn today's episode, Maggie talks about the critical role of planning in fostering business growth. She distinguishes between project planning and weekly planning, outlining their respective benefits in saving time, maintaining focus, and enhancing client satisfaction. Project planning is vital for service-based businesses, ensuring timely and successful project completions through realistic deadlines and risk management. Meanwhile, weekly planning allows you to streamline routine tasks and prevent scheduling conflicts. Key Moments: Benefits of Project and Weekly Planning (00:01:42) Maggie discusses the benefits of project planning and weekly...
2024-05-1022 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 147 - The Most Essential Data Every CEO Must Track for Business GrowthSend us a textIn my latest podcast episode, I dive into the world of data analytics for CEOs and business owners. It's not just about having the information; it's about understanding financial, marketing, and operational data to make informed decisions. For example, did you know that tracking your conversion rates, profitability, sales cycle length, etc. can lead to catching opportunities you might otherwise miss? Through real-world examples, I illustrate the transformative impact of data analysis on business improvement. Let's discuss the power of numbers and growth!Ready to double your business without a...
2024-05-0321 min