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Diamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You ThousandsSend us a textEPISODE OVERVIEW:Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past six figures.KEY TOPICS COVERED:The 10 Ways You're Losing Clients:Not Offering Next Appointments - Make rebooking easy at service completionMissing Email Marketing2025-06-2020 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 206 - The Mission & Vision Reset - Mid-Year Business Realignment For Service Based BusinessesSend us a textToday, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision.Key Takeaways:• Why successful entrepreneurs lose track of their WHY• The difference between Mission (how you help people) and Vision (your 10-15 year legacy)• How Mission and Vision alignment accelerates business growth• The importance of team alignment with your core purposeYour Action Step:Take 30...2025-06-1603 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.Send us a textToday's episode is a replay of the training Maggie ran. If lately you have been feeling:Exhausted and overwhelmed (or)Demotivated and purposeless (or)Questioning your current professional pathThen this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (and how to start recovering your energy first)3 science-backed tools to rebuild mental clarity and emotional resilience—so you can finally think straight about your careerHow to evaluate your options with confidence: Stay and thri...2025-06-1359 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 205 - The Mid-Year CEO Upgrade: Who You Need to BecomeSend us a textWe're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your second half.KEY TAKEAWAYS:• Why being "behind" on your 2025 goals might actually be an advantage• The difference between reviewing your business vs. reviewing yourself as a leader• How to identify the leadership gap between...2025-06-0903 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 204 - The 3-Step Process to Identify and Manage High-Maintenance ClientsSend us a textHow to spot red flags early, set boundaries, and turn challenging clients into growth opportunitiesEpisode Summary:Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares her proven 3-step process to identify, manage, and—when necessary—part ways with high-maintenance clients. Learn how to protect your boundaries, improve your services, and focus on clients who respe...2025-06-0629 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business GrowthSend us a textIn this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, we explore why seeking expert help isn't a sign of weakness—it's a strategic advantage.What You'll Learn:- Why the "do-it-all-yourself" mindset can become your biggest growth obstacle- The hidden cos...2025-05-3021 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 203 - Why Your Service Business Isn't Growing (The Silent Killer)Send us a textYou’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible.Key Takeaways:✅ The #1 myth solopreneurs believe (that’s holding them back)✅ Why “hard work” isn’t enough in a shifting economy✅ How to spot if you’re stuck in “old ways” thinking✅ The pivot question to ask yourself TODAY...2025-05-2603 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business GrowthSend us a textIn this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.What You'll Learn:The science-backed benefits of journaling for entrepreneursFour powerful journaling methods that boost business performanceHow handwritten journaling improves memory, creativity, and problem-solvingSimple techniques to incorporate journaling into your daily routineKey Benefits of Journaling Discussed:Emotional regulation and stress reduction - Process...2025-05-2321 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 202 - Why Your To-Do List is Failing You (Try This Instead)Send us a text🔊 Episode Summary:Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day.💡 Golden Takeaways:✅ The Big 3 Rule: Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks).✅ Time Block Like a CEO: Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Mo...2025-05-1903 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must KnowSend us a textAre you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.🎯 Perfect for you if:You're about to hire your first team memberYou've started building a team but leadership doesn't feel naturalYou want simple, proven leadership principles that actually workYou're looking to scale your service-based business with a team💡 In this episode, I share five essential leadership principles drawn from:2025-05-1628 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 201 - The Hidden Truth About Consistency (It's Not What You Think)Send us a textDiscover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts.🔑 Key Takeaways:Why having "enough time" isn't the real issue with consistencyThe crucial mindset shift that transforms sporadic action into consistent resultsHow to create systems that make success almost automatic💡 Client Story Highlight:Learn how one business owner went from struggling with newsletter consistency to making it a non-negotiable part of their business - withou...2025-05-1203 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RKSend us a text🎉 Celebrating 200 Episodes of Diamond Effect Podcast!In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life.Key Discussion Points:🎸 Building a Creative Business (0:00-5:00)Starting from zero network as an immigrant entrepreneurEvolution from YouTube channel to live performancesGrowing from one monthly gig to regular weekly bookingsInnovative approach to audience engagement through QR code song requests💼 Business Growth Strategie...2025-05-0932 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 200 - The Lie About Passive Income Everyone BelievesSend us a textIn today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype.Passive income isn’t real. Here’s why:Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about).Truth #2: Focus on leverage, not laziness (scalable vs. "set-and-forget").Truth #3: Your time is your best asset (skills > systems).💡 Key Takeaways:✅ There’s no such thing as 100% passive incom...2025-05-0503 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service ProvidersSend us a textIn this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today💡 Actionable Frameworks:Marketing & Sales ApplicationsProposal writingCont...2025-05-0222 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service BusinessSend us a textIn today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.Key Points:Indirect Contributions to SalesTime and cost efficiency through proper delegationValue of outsourcing administrative tasksROI calculation on CEO timeDirect Customer Contact OpportunitiesReception and front desk staff's role in salesImportance of asking questions and active listeningIdentifying additional service opportunitiesCustomer Journey...2025-04-2512 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 198 - The Unsexy Truth About Business SuccessSend us a textToday, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US.Key Points:• Why political drama and exciting news can pull us away from business fundamentals• The real, "boring" activities that consistently generate revenue• How habits and systems create sustainable business successQuotable: "Your business grows in the quiet moments between the excitement."Resources Mentioned:• T.O.P. CEO Framework - Maggie's signature system for sustainable business...2025-04-2103 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must MasterSend us a textIn this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success.What You'll Learn:Personal Development as a Human Entrepreneur• Mindset foundations: embracing failure, making fast decisions, and maintaining focus• Physical wellbeing: nutrition, movement, and rest for sustained energy• Spiritual growth: building faith and self-belief in entrepreneurshipBusin...2025-04-1826 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 197 - 3 Life-Changing Principles I Wish I Knew in My 20sSend us a textIn Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey.Key Takeaways:• Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning• Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress• Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success🎯 Action Step:Choose on...2025-04-1403 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure BusinessesSend us a textIn this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout.Key Highlights:The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her businessWhy does the program run for 12 months, and what is the strategic reasoning behind each quarter's focusThe four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from...2025-04-1133 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring CleaningSend us a textIn this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth.Key Points Covered:• Why your calendar might be as cluttered as an overstuffed closet• The 30-minute block tracking method for time audit• Three main time-clutter culprits to watch for• Real client success story: How reallocating 5 hours led to doubled consultation callsAction Steps:Track all activities in 15-minute blocks for one weekIden...2025-04-0704 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 195 - Your Limitations Aren't Limiting - They're Your SuperpowersSend us a textIn this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages.Key Points:• Starting a business in your 40s can be your advantage, not a setback• How being an immigrant with an accent became a memorable brand feature• Converting introvert tendencies into authentic connection strategies• Transforming limited social media experience into a genuine approach🔑 Key Takeaway:There's always a solution to achieving the goals you truly want and commit to. Your perceived limitations aren't stopping you—they're settin...2025-03-3104 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina WaledSend us a textJoin Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth.Key Highlights:• Lina's unique journey from a psychology degree to becoming a sought-after hairstylist• How she developed her signature razor-cutting technique and "sculpted hair" concept• Strategic approach to content creation across YouTube, Instagram, and TikTok• Tips for relocating a service-based business internationally• Ma...2025-03-2127 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your ScheduleSend us a textThe Time On Demand Formula: How Successful CEOs Create More Hours in Their DayTired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout.Key Points Covered:• Why everyone has the same 24 hours but different results• The mindset shift from "being busy" to "being in control"• The 5 components of the...2025-03-1426 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story)Send us a textIn this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition.Key Points Covered:• The pivotal moment that transformed Maggie's approach to her business• Why traditional business strategies aren't always the first step to success• How embracing a CEO identity while still in corpora...2025-03-1003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom BusinessSend us a textJoin Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America.Key Highlights:• How an accidental project sparked a successful business idea• The transition from secure employment to full-time entrepreneurship• Overcoming fears and mindset challenges in business• The importance of networking for introverted entrepreneurs• Building confidence...2025-03-0728 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-RoundSend us a textIn this Maggie's Moment:• Why seasonal fluctuations don't have to mean financial uncertainty• Real examples of service-based businesses that overcame seasonal challenges• 3 actionable strategies to create consistent revenue streamsWant to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a discovery call with Maggie - https://stairwaytoleadership.com/: 2025-03-0303 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 190 - Mastering Business Consistency: From Side Hustle to Successful EnterpriseSend us a textIn this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough.Key Highlights:• Why consistency must come before mastering marketing and sales• The difference between basic consistency and strategic consistency• How consistency creates valuable data for business decisions• Real client success stories showcasing the power of strategic consistency💡 The Four Pillars of Strategic Consistency:Building a consisten...2025-02-2819 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught MeSend us a text🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios.Key Highlights:How an Instagram casting call led to a TV documentary opportunityThe show's nominations including Cannes Short Film Festival and New York Orion Film AwardsBehind-the-scenes insights from the Miami filming experienceKey Business & Leadership Lessons:Authenticity in BusinessWhat true authenticity means vs. common misconceptionsHow to adapt while staying true to yourselfThe power of being yourself as a competitive advantageThe Power of Planning & PreparationWhy pre...2025-02-2123 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI SuccessSend us a textIn this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry.Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a competitive edge through innovation is non-negotiable • Practical ways to leverage AI tools for business growth • The power of resourcefulness over resources🎯 Perfect For: Service-based bu...2025-02-1003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable AssetSend us a textIn this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business.Key Topics Covered: • The 10 critical components of a sellable business• How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to c...2025-02-0726 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business SuccessSend us a textDiscover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven.🔑 Key Takeaways:Why do some businesses consistently grow while others struggle with basic to-do listsThe importance of strategic alignment from monthly activities to annual goalsHow to implement effective monthly GPS check-insThe power of quarterly vision alignmentReal success story: How a lease audit business doubled its revenue using this system📋 Impleme...2025-01-3115 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out)Send us a textIn this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours.⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - Pillar 1: Systems for Sustainable Growth 1:00 - Pillar 2: Building Your Brand Authority 1:30 - Pillar 3: Strategic Delegation 2:00 - Action Steps & Implementation 2:30 - Closing Thoughts🔑 KEY TAKEAWAYS:Systems for Sustainable GrowthThe importance of working smarter, not harderHow to identify and document repeatable processesReal client example: Professional organiz...2025-01-2005 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive GrowthSend us a textIn this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-performing teams.Key Topics Covered:• Why team building requires more than just hiring talented individuals• The crucial difference between leading and managing teams• Essential recruitment strategies for service businesses• How to build trust and avoid micromanagement• Keys to effective team performance managementKey Ta...2025-01-1725 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 184 - The Heart of Business Growth: Simple Leadership Principles That WorkSend us a textEver caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business owners • The power of clarity in business vision • How to move from perfectionism to decisive action • The importance of self-leadership🎯 Action Step: Take 15 minutes today to write down your business vision. Make it clear, compelling, and exciting. Share one aspect with your...2025-01-1303 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurshipSend us a textIn this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player.⭐ Key Benefits of Scaling:Create a sellable business assetBuild a lasting legacyExpand your mission and impactCreate positive ripple effects beyond direct clients🎼 The Orchestra Effect Framework:Understanding Your Business FoundationKnow your business inside outMaster your numbers (financial & operational)Track key metrics and conversion ratesBe able to teach others your processesCEO Role EvolutionShift from solo...2025-01-0336 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetMM 182 - Powerful Ways to Attract New Clients in 2025Send us a textAre you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend!Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on successful marketing channels beats trying everything The power of strategic partnerships in client acquisition How to implement these strategies without overwhelming yourselfConnect with Maggie: T.O.P. CEO Winn...2024-12-3003 minDiamond Effect - Strategies to Scale Your Service Business as a Sellable AssetEP # 181 - 5 Marketing Lessons from 2024 That Will Supercharge Your 2025 GoalsSend us a textIn this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025!Key Highlights:The 5 crucial marketing lessons from 2024 that can shape your 2025 successHow to strategically implement the 20-40-40 formula in your social mediaPersonal branding evolution and authenticity in businessBuilding a stronger email community and exclusive valueLeveraging social media analytics for better engagementStrategic partnerships for business growthResources Mentioned:Episode 130 (Jan 5, 2024): How to Achieve Your Goals in 2024Episode 178 (Dec 5, 2024): Best Practices for Social Media fo...2024-12-2729 min