Shows
GW Integrative MedicineWill MoCRA Make Cosmetics & Grooming Products Safer?The cosmetics and grooming products industry is like the wild wild West. Until recently, the regulatory system failed to keep consumers safe from toxicants that likely increase their offspring’s “risks of cancer, fertility issues, neurological deficits, and immune dysfunction.”
And then came the Modernization of Cosmetics Regulation Act of 2022, or MoCRA.
Today, we talk about MoCRA with subject matter expert Dahlia Kelada, founder/CEO of TopicalFormulator.com and Salve Naturals & Native Earth. When Congress passed the new law, it did so with the goal to help ensure the safety of multiple cosmetic products many consumers use daily. MoCRA went into e...2025-01-2232 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE23 (Part 1) Cannabis and CBD Regulation from an Attorney's POV - Joseph SchilleciAre you in the hemp and cbd industry or a consumer of these products? In today’s episode, we’ll get some input from a cbd and hemp attorney who will answer some of your burning questions. Such as, how are the products that I’m making categorized and regulated according to the FDA? How can the pharmaceutical approved drug Epidiolex affect my cbd business? Are the products I’m making fit into the dietary supplement category? We’ll get all those questions answered and more. This episode is part of a 3-part series, you’ll want to check the...2023-08-1536 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE24 (Part 2) Creating a Private Label Supplement Brand - Joseph SchilleciAre you considering creating or selling supplements? Today’s episode is the second episode in a 3-part series, you’ll want to hear them all. We’re back with Joseph, aka Jody Schilleci, an attorney who specializes in dietary supplements, CBD/hemp, food/beverage, cosmetics and health and fitness industries. Today Jody will share some insights into things you probably haven’t heard about yet. He’ll answer questions like … How do you start a private label supplement brand? What products are classified as dietary supplements? And, what claims can I make? What are structure function claims? You’ve heard...2023-08-1528 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE25 (Part 3) Supplements as Food, Energy Drinks, CBD Drinks - Joseph SchilleciAre you thinking about creating supplements in the form of food or drink? Today’s episode is the last episode in a 3-part series. If you missed the first two, I highly recommend you go back to check them out. I’m back with Jody Schilleci, an attorney who specializes in dietary supplements, cbd/hemp, food/beverage, cosmetics and health and fitness industries. In this episode, we discuss supplements in the form of food and drinks, including energy drinks and CBD drinks. Jody shares insights into the FDA process for new-dietary ingredients, as well as adulterated and illeg...2023-08-1538 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE26 BONUS: Intellectual Property, Patentability, Reverse Engineering & Litigation - Joseph SchilleciWell, we’re back again with Jody Schilleci. He is the attorney that you need to know. He is the expert on cannabis and CBD regulation, and all things supplements, food and drinks, and topicals. Anyway, so you’ve got to check out episodes 23, 24 and 25, because Jody shares his insights on all these things, and man, have I learned a lot! I decided to pull this out as its own separate bonus episode; because well, it’s just important and necessary that we have this discussion. Because it’s all things intellectual property, patentability, reverse engineering. What happens...2023-08-1517 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE22 - The new FDA MoCRA regulations that will affect your personal care, cosmetic and topical business.[Description] Guest: Dahlia KeladaComments or Questions? 832-800-2144 or dahlia@makingittomarket.comSupport the Show! Show WebsiteHost: Dahlia KeladaCopyright 2023 Making it to Market - Dahlia Kelada 2023-07-2357 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE20 BONUS: Advice for Working with a Broker - Kaurina's Kulfi Ice Cream - Aman SinghAre you thinking of getting the help of a distributor to get faster and wider distribution of your brand? When is it the right time to get a broker/distributor involved? How do you choose one? Kaurina's Kulfi CEO, Aman Singh explains how he made the decision.Guest: Aman Singh, Kaurina's Kulfi Comments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See CriteriaOriginal Musical Artist Inquiries: Submit Entry ApplicationSupport the Show! Show WebsiteHost: Dahlia KeladaCopyright 2023 Making it...2023-04-2712 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE21 BONUS: Choosing a Copacker over In-House Production - Kaurina's Kulfi Ice Cream - Aman SinghTo make or not to make ... that is the question. When is it the right time to outsource manufacturing? Kaurina's Kulfi CEO, Aman Singh explains the drivers for his decision. Guest: Aman Singh, Kaurina's Kulfi Comments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See CriteriaOriginal Musical Artist Inquiries: Submit Entry ApplicationSupport the Show! Show WebsiteHost: Dahlia KeladaCopyright 2023 Making it to Market - Dahlia Kelada 2023-04-2711 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE19 CASE STUDY: Kaurina's Kulfi Ice Cream - From the Kitchen to Costco - Aman SinghBoy are we in for a treat with this episode. Today you’ll be hearing a real story of immigrants pursuing the American dream, and how an electrical engineering graduate and his family took his mother’s popular original kulfi recipe (that’s Indian style ice cream) from the home kitchen to Costco, Whole Foods, HEB and beyond.Our guest today is co-founder and CEO of Kaurina’s Kulfi out of Dallas. This show is his family’s story on how it all happened, his lessons learned and advice to other entrepreneurs. Two bonus episodes will follow with his a...2023-04-271h 14
MAKING IT TO MARKET - WITH DAHLIA KELADAE18 Neuroscience (Part 2) - Drivers of Emotion & Brand Loyalty | Creating Focus Groups | Product Experience Through Memes & Virtual Cocktails - Michelle NiedzielaWe're back again with PhD behavioral neuroscientist, Michelle Niedziela. She is an expert at psychology, neuropsychology and consumer science. Last time she was on the show, she shared her experience working for Mars Chocolates and Johnson & Johnson's R&D teams doing consumer research. She also shared how electroencephalograms work, that's the EEG brain scans and how they use them during consumer research. So excited to talk about emotions and taste and smell, and all how all those experiences can drive consumer behavior.Failure is not getting that second purchase. #PepsiChallenge #virtualcocktail #brandcolors #colortheory #focusgroups #emotions...2023-03-1244 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE17 Neuroscience (Part 1) - Consumer Perception & Decision Making From Sensory Experiences / Brain Scans - Michelle NiedzielaHave you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception. Guest: Michelle NiedzielaVP of Research & Innovation at HCD ResearchComments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See CriteriaOriginal Musical Artist Inquiries: Submit Entry ApplicationSponsor: Salve Naturals S...2023-02-2157 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE16 (Part 2) Considering Biomimicry & Artificial Intelligence in Creating Flavors / Organic vs GMO Ingredients - James StephensIn the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance.In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients. He’ll drop in some insights about functional trends in developing both consumable and topical products. We'll get the question answered, "Do consumers really associate value with the sensation they experience with your product?"Guest: James Stephens, Microbiologist, Biomimicry Chemist & EngineerSinful Beverages an...2023-01-2427 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE15 (Part 1) Artificial vs Natural vs Biomimicry: Flavor & Fragrance - James StephensHave you ever wondered how flavors and fragrances are made? Are artificial flavors safe to eat? Should we be concerned about essential oils?Today, we'll be peeking into the mind of a microbiologist and chemist as he explains the good, bad and ugly about flavors and fragrance.Guest: James Stephens, Microbiologist, Biomimicry Chemist & EngineerSinful Beverages an Iron Light LLCMusical Guest: Sabrii "Deserve a Little More"Comments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See CriteriaOriginal Musical Artist Inquiries: Submit...2022-10-2136 min
MAKING IT TO MARKET - WITH DAHLIA KELADASeason 2 Teaser with Dahlia KeladaComments or Questions? Call or Text 832-800-2144 or dahlia@makingittomarket.comTranscriptSupport the Show! Show WebsiteHost: Dahlia KeladaCopyright 2023 Making it to Market - Dahlia Kelada 2022-10-2001 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE14 (Part 2) Overcoming Rejection - Hugo VrsalovicThis is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection.While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey.What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to ta...2022-08-1945 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE13 (Part 1) Overcoming Rejection - Hugo VrsalovicThis is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection.While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey.What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to ta...2022-08-1947 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE12 (Part 4) Making the Pitch - Overcoming Anxiety - Kevin PaylowDo you ever experience a rapid heart beat or ever get choked up right before giving a presentation? What do you do to overcome that anxiety?In the last episode, we talked about building confidence through body language. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire.This is the last episode in our 4 part series for Making the Pitch through Storytelling. If you missed the previous episodes, you may want to go back, as these 4 episodes are sequential. There's so much to learn from...2022-08-0544 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE11 (Part 3) Making the Pitch - Body Language - Kevin PaylowWe can't help, but to love the psychology around body language and the use of voice. On the last episode you learned how to customize your pitch to the right audience and began preparing your conversation while we're back again, with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller, and speaker coach extraordinaire.This is the third episode in our four-part series for making the pitch. If you miss the previous episodes, you may want to go back as these four episodes are sequential. There's so much to learn from Kevin. So stick around...2022-07-2532 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE10 (Part 2) Making the Pitch - Presenting to the Right Audience - Kevin PaylowHave you ever given a presentation and the listener became disengaged and disinterested? Maybe it's your delivery, maybe it's your presentation...How do you craft a presentation that will elicit fast decision making? In the last episode, we talked about how to create effective and memorable messages through storytelling.We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire. This is the second episode in our 4 part series for Making the Pitch through Storytelling. If you missed the first one, Creating a...2022-07-1154 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE9 (Part 1) Making the Pitch - Driving Decision Through Storytelling - Kevin PaylowHow many sales pitches have you made? How did you know they were effective and memorable? Do you know the formula to create an impactful and deliberate pitch? This topic will be a 4 part series. You'll want to hear them in order.There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. Today we'll be discussing how to drive decision and behavior through storytelling. Whether you have 5 minutes to make a pitch or an hour, you don't want t...2022-06-2757 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE8 4 Reasons Why Businesses Fail - Ragan PattersonWe’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the seven keys to a winning team, and fear versus faith. Today we’re back for our fourth episode in the 4-part series to talk about why businesses fail. If you haven’t heard the first 3 episodes, I recommend you listen to those first. If you’re not sure if your businesses is on a track to fail, you must listen to this episode! You don't want to miss Ragan’s key takeaways...2022-06-0639 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE7 7 Keys to a Winning Team - Ragan PattersonWe’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture.Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith. This episode is part of a 4-part series. You'll want to hear them in order. You don't want to miss Ragan’s key takeaways!Guest: Ragan Patterson, CEO, Business & Executive Coach2022-05-301h 00
MAKING IT TO MARKET - WITH DAHLIA KELADAE6 Creating Your Company's Culture - Ragan PattersonWe’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business.In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, and building your company to attract the employees you want.This episode is part of a 4-part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can...2022-05-2336 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE5 BONUS: Are You an Employee in Your Own Business? - Ragan PattersonBONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed:What's better, being a business owner or being an employee? Are you setting your business up for failure? Are you building you business to be like a franchise?Creating continuous improvement in your company.Are you training people for succession?Guest: Ragan Patterson, CEO, Business & Executive CoachActionCOACH Mid-Central TexasRagan on LinkedInComments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See Criteria...2022-05-1633 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE4 Working on Your Business versus in Your Business - Ragan PattersonAre you spending countless hours working in your business, making that widget or making the sale? When was the last time you took a vacation? What happened to your business the last time you got sick? Did everything come to a complete stand still?Do you think you’ve set your business up for growth and scalability?The next 4 episodes will be part of a series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. To...2022-05-1641 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE3 Brand Erosion - Jonathan FisherWe're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program.Guest: Jonathan Fisher, Chairman at BrandExtractGuide to Brand Strategy Jonathan on LinkedInBrand InsightsView Show Transcript Comments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See CriteriaOriginal Musical Artist Inquiries: Submit Entry Application2022-05-0252 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE2 Branding 101 / Is your baby ugly? - Jonathan FisherAre you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want? How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101. Guest: Jonathan Fisher, Chairman at BrandExtractGuide to Brand Strategy Jonathan on LinkedInBrand InsightsView Show Transcript Comments or Questions? 832-800-2144 or dahlia@makingittomarket.comSpeaker Inquiries: See Criteria...2022-05-0258 min
MAKING IT TO MARKET - WITH DAHLIA KELADAE1 Relationships, Personal Brand and Goal Setting - Sherry EichbergerWhat happens if you start a business, then for whatever reason, you have to shut it down? What do you do next? Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Both of which were instrumental as she successfully transitioned from a store owner to her next project, business consulting. She’ll also share some lessons learned.Guest: Sherry Eichberger, Creative Busine...2022-05-021h 04
MAKING IT TO MARKET - WITH DAHLIA KELADA"Making it to Market" Podcast Trailer"Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.Support the Show! TranscriptSpeaker Inquiries: See CriteriaOriginal Musical Artist Inquiries: Submit Entry ApplicationHost: Dahlia KeladaShow Website Copyright 2023 Making it...2022-04-1804 min
GW Integrative MedicineBotanical Skin Care & COVID-19Today we’re talking skin care, natural vs. synthetic ingredients, and COVID-19 with Dahlia Kelada, founder and formulator at SALVE NATURALS, a national all-natural and organic topical medicine company that was the first to make 100% natural, plant-based topical medicines that are registered with the FDA as OTCs.
SALVE’s mission is to promote healthier and sustainable living by creating clean and cruelty-free plant-based topicals that actually work. SALVE also provides community education on disease prevention. She encourages you to be kind to yourself and listen to your body—it's trying to tell you what it needs.
Dahlia is a graduate of the...2021-02-0123 min
GW Integrative MedicineBotanical Skin Care & COVID-19Today we’re talking skin care, natural vs. synthetic ingredients, and COVID-19 with Dahlia Kelada, founder and formulator at SALVE NATURALS, a national all-natural and organic topical medicine company that was the first to make 100% natural, plant-based topical medicines that are registered with the FDA as OTCs. SALVE’s mission is to promote healthier and sustainable living by creating clean and cruelty-free plant-based topicals that actually work. SALVE also provides community education on disease prevention. She encourages you to be kind to yourself and listen to your body—it's trying to tell you what it needs. Dahlia is a graduate of the...2021-02-0123 min