Shows
The Digital Marketing Mentor073: The Risks of AI-Generated Content at Scale: How One Business’s Strategy Led to Traffic Declines (Office Hours)Send us a textIn this special episode, Senior SEO Strategist Mandy Politi reveals key strategies for mastering SEO in the age of AI, focusing on Google's EEAT guidelines. Through the compelling case study of a real Optidge client, Mandy and Danny highlight the risks of relying too heavily on AI-generated content for the sake of ramping up quantity, emphasizing the importance of aligning content with user intent. The conversation shares expert insights on on-page and local SEO, comprehensive content audits, addressing technical challenges, and best practices to ensure long-term success in search rankings....2024-11-0642 min
The Digital Marketing Mentor005: Office Hours | Applying Linguistics to SEO Content Strategy with Mandy PolitiSend us a textWe discuss the purpose, benefits, and process of a solid SEO content writing strategy with Mandy Politi, a Senior SEO Strategist at Optidge. Her career journey began as a child in the Greek education system with a strong focus on written content, continued with a degree in linguistics, and has led to a passionate approach to creating ever-evolving content briefs for writers and valuable content for consumers. Get ready for SEO Content Writing 101 in this episode of the Digital Marketing Mentor. An Optidge "Office Hours" EpisodeOur O...2023-02-1541 min
Taking StockBiden's Second ComingThis week on Taking Stock Mandy Johnston chats to James Politi of the Financial Times about the current state of President Joe Biden's political career and his potential bid for a second term.
As the tech industry continues to make headlines announcing worldwide layoffs it reminds us that losing your job can be a difficult and stressful experience. So Career Consultant Sinead English talks about how to deal with redundancy and getting back on track.
Finally Mandy chats to Martin Lipton Chief Sports reporter with the Sun about all that's going on with the Economics of the Premier League.2023-02-1048 min