Mantas Ciuksys - Podcast Details

Shows

Web3 CMO StoriesMarketing Strategies That Work in the Blockchain Space with Mantas Ciuksys | S3 E47Send us a textEmbark on a journey through the intricate world of Web3 with Mantas Ciuksys, VP of Content at Tatum, who brings a trove of knowledge from the summit of digital landscapes right to your ears. Our reunion with Mantas is more than just a nostalgic trip; it's an expedition to the cutting edge of blockchain technology and marketing innovation. Discover how Tatum is revolutionizing the way blockchain applications are developed and making strides with giants like Binance. We tackle the challenge of demystifying Web3 jargon, focusing on the real-world problems that blockchain can solve...2024-03-0128 min

Prague Marketing Meetup✏️ ✏️ The Building Blocks for ROI-Positive Content MarketingMantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this episode, he will share his building blocks for creating a content marketing strategy that delivers results. We cover topics such as: ✏️ Structuring content team ✏️ Setting up goals and KPIs ✏️ Preparing a data story ✏️ Getting buy-ins from all stakeholders 2021-07-2742 min

This Is Not a Marketing PodcastDo You Really Have What It Takes to Lead a Team?In this podcast episode, we are speaking to Bill Flynn about leadership. We touch on what it takes to lead a team or a business successfully, we speak about the errors leaders make, and how leadership changes in the context of a remote working environment. Bill Flynn has been coaching business leaders for decades. He’s helped a number of organizations get past their obstacles to growth and enabled them to reach their goals. His approach and best practices are summarized in Bill's best-selling book "Further, Faster: The Vital Few Steps That Take the Guesswork out of...2021-03-2532 min

This Is Not a Marketing PodcastUBI: A Mad Idea Becoming a Reality?In this episode, we’re speaking about Universal Basic Income with Scott Santens, a full-time advocate for UBI. We discuss if and how the events of 2020 impacted our progress towards UBI and we tackle key arguments used against the proposal like inflation and productivity. Scott Santens writes and speaks regularly about the topic and his website (www.scottsantens.com) is an invaluable resource for anyone needing to understand UBI in great depth. You can find every channel where you can follow or reach out to Scott on his Linktree page at https://linktr.ee/scottsantens 2021-02-2834 min

Social CastEP. 030- Marketing With EmpathyIf you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences. Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1m...2021-02-1142 min

Social CastEP. 029- Holiday Marketing: The Quarantine EditionToday’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals. You can download the eSports study referenced in the podcast here: www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020 Hosted by: Mantas Ciuksys Guest: Nardo Vogt Find our podcast on multiple platforms Apple Podc...2020-12-2232 min

Social CastEP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn JohnsonToday, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people. Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com Links Mentioned: https://messengerfunnels.com https://botacademy.com Ho...2020-11-2523 min

Social CastEP. 027- Data Intelligence in the Age of Data Privacy with Aurelien BlahaIn this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data. Key discussion topics include: Recent changes in data privacy Data Challenges CMOs #1 priority with data intelligence Impact of COVID-19 on data Links Mentioned - About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it - Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web - Digimind Resources Center: https://www.digimind.com/en/resources - Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19 Hosted by...2020-07-0749 min

This Is Not a Marketing PodcastBattlefield WorkplaceToday, we’re speaking to Liz Kislik about conflict at work. In our conversation, we deconstruct where conflict comes from, how to prevent it, and how to resolve it. Liz has 30 years of experience as a management consultant, executive coach, and facilitator. The companies she has helped in her career include many of the businesses and organizations everyone will know, like American Express, Orvis, The Girl Scouts, Comcast, Janssen Pharmaceuticals, and Highlights for Children. You can watch her TEDx talk “Why There’s So Much Conflict at Work and What You Can Do to Fix It” to...2020-06-2138 min

Social CastEP. 026- The State of Social Media in China with Alex DuncanIn this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China. Key discussion topics include: The role of KAWO How social media is different in China The wall business encounter when starting marketing in China Marketing Challenges https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf Hosted by: Mantas Ciuksys Guest: Alex Duncan Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast...2020-06-1048 min

Social CastEP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel EhrlichIn this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic. Key discussion topics include: How to enter LinkedIn marketing without the risk of failure How LinkedIn is changing Steps and processes you will need to start and scale One area businesses often overlook with B2B marketing Hosted by: Mantas Ciuksys Guest: Gabriel Ehrlich Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us...2020-06-0133 min

This Is Not a Marketing PodcastWe Stalled the Economy. Now What?Today we're speaking to Mark Blyth. We ask how do we bring our economy back and just how different will the model look once we do? Mark Blyth is a professor of Political Science and International and Public Affairs at Brown University, and he is also the Director of the William R. Rhodes Center for International Economics and Finance. You can preorder Mark's book "Angrynomics" coauthored with Eric Lonergan at: https://amzn.to/36yrOne You can follow Mark on Twitter at: https://bit.ly/2ZCZEG7 And here's his website...2020-05-2628 min

Social CastEP. 024- Paying Your Way Through a Recession with Michal NemcokIn this episode we talk with our own in house advertising expert Michal Nemcok about current ad spend and what the future could look like. Key discussion topics include: Current advertising trends on Facebook What advertisers are currently investing in Differences between paid platforms right now Paid advertising, essential or non-essential during these times Social Media Trends Report: The Effects of COVID-19 on Marketing https://www.socialbakers.com/blog/social-media-trends-report-q1-2020 Hosted by: Mantas Ciuksys Guest: Michal Nemcok Find our podcast on multiple platforms 2020-05-2236 min

This Is Not a Marketing PodcastThe Burnout PandemicThe topic is burnout and the guest today is psychologist and professor Michael Leiter. Michael has been researching organizational psychology for nearly twenty years now, and there’s naturally a large body of invaluable work he has produced - some listed below. His expertise today couldn’t be more relevant. Now is a time when we’ve all been facing economic uncertainty. For those who still remain employed, putting in extra hours to protect our businesses is to be expected. But there are consequences, and this is what we discuss. You can follow Michael’s work on...2020-05-1238 min

Social CastEP. 023- What Is Business as Usual Now? with Rand FishkinIn this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend. Key discussion topics include: New business models that have emerged Recommendations for planning and forecasting for the upcoming months Essential and non-essential parts of marketing during a recession The marketing department pre-covid vs post-covid SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup...2020-05-1131 min

This Is Not a Marketing PodcastHave We Lost Our Public Space Forever?Today, we’re asking Martin Barry how the COVID-19 pandemic will change our public spaces. Martin is the founder and CEO of the Manifesto Market, which is defined as a hospitality brand that brings together food vendors and restaurants into one shared outdoor space. He is also the founder and chairman of reSITE, a platform that connects urbanists, architects, developers, and the public, and part of the project’s agenda is discussing the development of our public spaces. You can follow what reSITE is doing or sign up to one of their now virtual even...2020-05-0937 min

Social CastEP. 022- A Strategy for the “New Normal” with Aaron Gomez of VaynerMediaIn this episode we speak with Aaron Gomez, VP and Head of Strategy at VaynerMedia, about the future of marketing. Aaron is an experienced digital strategist with 20 years of experience in digital business transformation, digital marketing, social media and advertising. We take a look at the current situation and how it will change the way we market in the future. Key discussion topics include: How market trends are changing Changes in the supply chain The current demand on digital marketing Take away lessons from the situation Aaron Gomez: https://www.linkedin.com...2020-04-3022 min

Social CastEP. 021- The Psychology Behind Crisis Marketing With Nathalie Nahai and Omri ErelIn this episode we are joined by two guests: speaker/author Nathalie Nahai and our own SVP of Marketing Omri Erel. Key discussion topics include: What is currently driving consumer behaviour Fear, panic, and what marketers should know about these emotions How we can relate to our customers better How consumer behaviour will change in a post-coronavirus world Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive techn...2020-04-2436 min

Social CastEP. 020- Influencer Marketing on Pause? Or Still Going?In this episode we speak with Monica Raszyk, Director of Product Marketing at Socialbakers. Monica has noticed how influencers have adapted to the current situation with a positive message, and how brands can learn from them during this time. Key discussion topics include: How influencers have responded to the crisis. How beauty and travel influencers are adapting. What brands can learn from influencers responses. Should your brand be looking to partner with influencers right now? Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple...2020-04-2428 min

This Is Not a Marketing PodcastYes, We're In a Total Communication CrisisIn this podcast episode, we’re speaking to Steven Mehringer. Steven has a particularly astute perspective on the unfolding crisis that comes from his unique experience heading up Communication Services at Nato and earlier directing Broadcast Operations in the US Embassy in Baghdad. We speak to Steven about the role communications and technology play in informing us during this time and maintaining social cohesion and we also speak about the issues surrounding privacy. You can connect to Steven on LinkedIn: https://www.linkedin.com/in/stevenmehringer/ And you can catch up with our previous conversation on...2020-04-2344 min

This Is Not a Marketing PodcastThis Is Not a Marketing Podcast, I SwearWhat is this podcast, if it isn't a marketing podcast? 2020-04-2301 min

Social CastEP. 019- The Impossible Challenge: Digital Transformation in Government with Steven MehringerIn this episode we speak with Steven Mehringer, former Head of Communications Services for NATO where he lead the digital transformation strategy. We talk about his many experiences in communications and the challenge of digital transformation in government. Key discussion topics include: Steven's role in transforming the digital communications at NATO How much transforming is technology and how much of it is people What gets in the way of transformations How you know when digital transformation is complete Hosted by: Mantas Ciuksys Guest: Steven Mehringer Find our...2020-04-0947 min

Social CastEP. 018- Virtual Events - The Crash Course with Juraj HolubIn this episode we speak with Juraj Holub, Head of Communications at Slido, all about hosting virtual events. How do you move your event online and still maintain the same experience? Juraj has been helping event organizers with audience engagement for years and shares his experience with us. Slido is the Ultimate Q&A and Polling Platform for Company Meetings and Events. Key discussion topics include: The difference between a virtual event and a webinar. What often goes wrong with virtual events. How to keep an audience engaged virtually. Will the remote event trend stick around aft...2020-04-0218 min

Social CastEP. 017- The All-Remote Team Management RealityIn this live episode we had Christina Mann join again to discuss how she manages a remote team. Christina has years of experience managing a team that is spread out all over the world and we talk about the ins and outs of doing this. Key discussion topics include: Has the pandemic changed the trend of remote working for years to come? Where errors most likely happen? The most difficult part of managing a remote team Tips for clear online communication Hosted by: Mantas Ciuksys Guest: Christina Mann 2020-03-3136 min

Social CastEP. 016- The State of Marketing in Asia with Charles TidswellIn this episode we speak with our JAPAC VP of Sales Charles Tidswell about the state of marketing in Asia. Keep in mind this episode was recorded before COVID-19 had expanded outside Asia. Key discussion topics include: How Asia is different from the rest of the world when it comes to marketing and the industry’s maturity What works in Asia that just wouldn’t work in other parts of the world. How the regions are divided when it comes to the most prevalent channels 2020 predictions Hosted by: Mantas Ciuksys Gues...2020-03-2617 min

Social CastEP. 015- How to Focus Your Marketing for the Long Run with Rand FishkinIn this episode we speak with former CEO & Co-Founder of Moz Rand Fishkin. Rand has since founded SparkToro and is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Key discussion topics include: The role of social media marketers and how its found its role in business Changes in the way marketing departments are structure How will the marketing mix of paid and organic change in the next couple years What is the next big deal for SEO SparkToro https://sparktoro.com Lost and Founder: A Painfully...2020-03-1932 min

Social CastEP. 014- The Real Way to Track Organic Growth with Fernando AnguloIn this episode we speak with SEMrush Head of Communications Fernando Angulo about all the ways your brand can truly track organic growth. Don't waste any more time or man power on lopsided data. Key discussion topics include: How to accomplish short- and long-term goals with PPC How to keep up with Google updates What is the future of SEO and organic traffic? How to avoid common tracking insight mistakesWhat are the key factors in creating an international website? How is voice search evolving and can it be tracked? What role...2020-03-1235 min

Social CastEP. 011- Marketing Psychology - What’s Behind Customer Decisions?In this episode we talk with Omri Erel, our SVP of Marketing about Marketing Psychology. Erel shares his insights on human psychology and how that plays a big role in a marketer’s job. This includes getting into the different functions of the reptilian brain, the mammalian brain, and the neocortex, as well as which one you should be targeting. Hosted by: Mantas Ciuksys Guest: Omri Erel Some interesting takeaways from the conversation: Studies have found that the human brain makes an unconscious decision seven seconds before an action is taken On...2020-02-2139 min

Social CastEP. 010- Your Dating Life Is Exactly Like Your Marketing FunnelHappy Valentine's Day! To celebrate the special day we sat down with our Director of Field Marketing, Christina Mann, to discuss how your dating life is exactly like your marketing funnel. We dive into this analogy comparing the stages of dating with stages of the marketing funnel. This was a fun topic for us with a lot of great takeaways. Hosted by: Mantas Ciuksys Guest: Christina Mann Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com F...2020-02-1227 min

Social CastEP. 009- Matt Shealy: How to Build a Top-Notch Remote TeamIn this episode, we talked with President of ChamberofCommerce.com Matt Shealy about what it takes to build a remote team. We recorded this episode live on LinkedIn. Check out his guest blog post on How to Build a Top-Notch Remote Marketing Team. Hosted by: Mantas Ciuksys Guest: Matt Shealy President of ChamberofCommerce.com Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com Facebook Twitter Instagram LinkedIn 2020-02-0318 min

Social CastEP. 007- Brian Solis: Rethinking the Brand ExperienceIn this next podcast episode, we bring you Brian Solis, an industry-leading analyst, an author of books on technology, and a thought leader in the space of everything digital. Brian is one of the most future-thinking thinkers that we’ve spoken to. We briefly touch on his book, Lifescale: How to Live a More Creative, Productive, and Happy Life and our discussion is exactly on this topic - how can we actually create brand experiences that lead to happier lives for our customers. Hosted by: Mantas Ciuksys Guest: Brian Solis Find our podcast on...2019-11-2821 min

Social CastEP. 005- Influencer Marketing with Mike Blake-CrawfordWe caught up with digital strategist Mike Blake-Crawford of Social Chain and discussed the current state of influencer marketing. Want to hear more from Mike? Check out his talk from this years Engage event about social media and influencers. Mike-Blake Crawford on the State of Social Media Find him on the Social Minds podcast and other platforms. Hosted by: Mantas Ciuksys Guest: Mike Blake-Crawford Find our podcast on multiple platforms Apple Podcasts Stitcher Spotify Connect with us socialbakers.com Face...2019-10-2338 min