MarTech - Podcast Details

Shows

Conversations with MarTech The CMO role is evolving before our very eyesIs the CMO role truly dying, or are modern marketers just setting themselves up for failure? In this episode of Conversations with MarTech, host Mike Pastore sits down with Kyle Lacy, CMO at Docebo, to break down the real reasons major brands are eliminating executive marketing positions.Kyle exposes the biggest traps holding modern marketers back — from over-indexing on pipeline numbers to letting AI replace human connection — and outlines what it actually takes to build a brand that is impossible to ignore.Key TakeawaysThe Production House Trap: Why viewi...

2026-10-1420 min

Conversations with MarTech Classic Marketing Automation is Dead: What’s Next?Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing. We explore why a superficial "thin layer" of AI is no longer enough for modern marketers and look at how the next generation of tools must leverage deep customer context to remain relevant. If you've ever wondered whether AI content creation is actually saving you time — or just creating more clutter to clean up — this...

2026-10-0725 min

Conversations with MarTech B2B marketing attribution is messy. Can it be fixed?In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of attribution, and where demand generation is heading over the next five years.Mehul shares his perspective on why B2B marketing will always be a mix of art and science, how humans naturally complicate technology and measurement, and why Integrate recently acquired multi-touch attraibution platform CaliberMind. He also touches on why chasing a single "silver bullet" metric can ruin your strategy, how marketers can bal...

2026-09-3019 min

Conversations with MarTech AI search is changing e-commerce foreverThe way consumers search for products is fundamentally changing. Instead of the traditional, rigid six-word queries used on standard search engines, shoppers are now inputting detailed, 24-word "rambling" questions packed with context and use cases. In this episode of Conversations with MarTech, we sit down with Lucas Tieleman, co-founder of Opiversal, to explore the profound impact of AI search engines and large language models (LLMs) on online shopping.This conversation dives deep into how AI-native technology bridges the gap between natural language search and traditional retail catalogs, and what it means for the f...

2026-09-2323 min

Conversations with MarTech Does Anyone Understand the CDP Market Anymore?The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed implementations. Historically, many organizations were left scarred by traditional CDP rollouts — enduring multi-million dollar, multi-year projects that focused too heavily on features rather than actual customer outcomes. Today, the integration of AI is reshaping how businesses manage customer experiences, flipping the old-school implementation model on its head to focus entirely on growth and tangible outcomes. In this episode of Conversations with MarTech, we sit down wi...

2026-09-1515 min

Conversations with MarTech Your next CMO will come from marketing operationsIs the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership. Driven by the rise of AU, increasing revenue accountability, and the absolute demand for clear ROI, the CMO role is rapidly transitioning from a creative focus to a critical technology leadership position. Because marketing leaders can no longer delegate technical data and infrastructure decisions, the path to the top is changing. Valeria shares insights fr...

2026-09-0917 min

Conversations with MarTech What’s Next in Content Operations? Agents (What Else?)The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act, constant updates to copyright laws, and the pressure to maintain an authentic brand voice, marketers are caught in a permanent state of triage.In the season four premiere of Conversations with MarTech, we sit down with Misti Vogt, SVP of Engagement at Orange Logic, to discuss why the traditional ways of managing digital assets are failing, and why the future of content operations belongs to "agentic" systems.

2026-09-0319 min

Making Sense of Martech The Human Behind The Humans of Martech with Phil Gamache"AI-powered is one thing, but I feel like we're seeing this renewed focus on human-powered. Buying the tool is just a tiny little part of that journey, making the most of it, getting it implemented; there's a human story there." — Phil GamacheOne year of Making Sense of Martech, and for the anniversary episode, Jacqueline brought in her main competitor: Phil Gamache, host of Humans of Martech and one of the most honest voices in marketing operations.Six years in, Phil treats practitioners not as insight-dispensing experts but as ac...

2026-08-1956 min

Conversations with MarTech Practical advice for scaling start-up marketingStart-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.In this episode of Conversations with MarTech, Abby Strong, chief market officer and chief customer officer at Cribl, joins us to share her insights on the realities of scaling marketing for early-stage startups. Abby discusses the critical importance of clarity, earning founder trust, and building a technic...

2026-07-0114 min

Conversations with MarTech How Publicis Sapient transformed its marketing organizationIs your marketing organization still viewing AI as a simple cost-cutting tool?In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself. Teresa and her team shifted the focus from roles to tasks and redesigning workflows with an "AI-first" approach. This approach dramatically increased speed and capacity — reducing campaign go-to-market times from 20 days down to just three.Among the topics discussed in this episode:Why deploying technology to fix broken systems doesn't work and how to rethink wor...

2026-06-2419 min

Conversations with MarTech Managing marketing content in the age of AIAs brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.Among the topics we cover:Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven eraMoving beyond translation to localization to...

2026-06-1718 min

Making Sense of Martech Martech Tools Should Serve, Not Dictate with Bree Graham, ex-CashApp & AfterpayMost marketing teams have more tools than strategy, and now they're layering AI on top of that mess. When you scale fast in the wrong direction, fixing it requires more than just throwing AI at your existing martech sprawl. It demands architectural thinking, data governance discipline, and genuine cross-functional partnerships that most organizations simply haven't built yet.In this episode, Jacqueline Freedman sits down with Bree Graham, who spent seven years leading growth and marketing platform transformation at Afterpay, designing the composable infrastructure that powers engagement and retention across a multi-brand global system. Bree...

2026-06-1758 min

Conversations with MarTech How events are helping marketers cut through the noiseMarketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise. In this episode of Conversations with MarTech, we’re talking to Tara Corey, SVP of marketing at Optimizely, to explore how brands are cutting through modern content bombardment by prioritizing human connection and immersive storytelling by leaning on the value...

2026-06-1018 min

Making Sense of Martech Why Everyone in Martech Feels Behind Right Now with Scott Brinker"Content was king. Now context is the monarch." — Scott BrinkerScott Brinker has been mapping marketing technology longer than most practitioners have been in it. In this Hot Seat episode, Jacqueline puts the godfather of Martech in the chair to pressure-test the 2026 State of Martech Report, and what emerges is a surprisingly honest reckoning with where AI in marketing actually stands. The landscape has hit a historic plateau, the stack is stratifying into competing gravitational layers, and the organizations holding it all together are marketing ops teams that didn't sig...

2026-05-2740 min

Conversations with MarTech AI won't save a broken organizationMany marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology. Now, they find themselves at the evolving intersection of AI, data, and modern marketing strategy. In this episode of Conversations with MarTech, Ryan Warren, Chief CRM Officer at Razorfish Warren discusses why many organizations struggle to realize the full potential of their martech stacks and how to pivot for an AI-driven future.Among the topics we discuss:• Navigating the complexity of legacy applications and point solutions by focusing on eight essential technology domains.• Viewing the flow...

2026-05-2720 min

Conversations with MarTech What's the future of AI and RCS in mobile messaging?Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.Eric and I dive into how brands can move past the "quantity over quality" era of spam and leverage AI-driven personalization to build genuine customer loyalty. Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical "tightrope" brands m...

2026-05-2016 min

Conversations with MarTech A challenger brand takes on the stacksAs vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape.Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space. In this episode of Conversation with MarTech, we discuss the evolution of marketing technology and the "integration tax" companies pay when managing complex, brittle tech stacks that can lead to data loss and inefficient sales processes. Khan also shares ho...

2026-05-1319 min

Conversations with MarTech How to focus marketing on high-impact workAre your team's high performers disengaged? It could be burnout. But it could also be bore-out.Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring repetitive tasks that sap purpose and meaning from the work people do. AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun.In this episode of Conversations with MarTech, we’re ta...

2026-04-2918 min

Conversations with MarTech Lessons from a first-time CMOIt’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew.All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity.In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. ...

2026-04-1516 min

Conversations with MarTech What to expect from the next phase of retail mediaThere are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services.Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform. Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional...

2026-04-0815 min

Conversations with MarTech The agentic web meets the digital ad ecosystemAdtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights,which are flying under the radar but hold tremendous potential for both advertisers and publishers. In this episode of Conversations with MarTech, we’re talking to Karim Rayes, chief product officer at programmatic advertising platform Nexxen, about how the ad ecosystem uses AI now...

2026-04-0110 min

Making Sense of Martech Inside Paramount: March Madness & Martech Chaos with Ian ReismanMartech and data strategy promise control, personalization, and scale, but in practice, they often deliver technical debt, fragile systems, and operational chaos. In this episode, Ian Reisman brings a hard-earned perspective from 17 years inside Paramount, where he managed billions of emails across in-house platforms, enterprise tools, and high-stakes moments like March Madness war rooms that stretched well past midnight.From 3 AM warehouse refreshes to a Salesforce Marketing Cloud migration, this conversation breaks down the build vs. buy dilemma from both sides. Ian explains why no vendor demo survives real data, how DIY martech quietly accumulates risk...

2026-04-0145 min

Making Sense of Martech Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the perfect balance." – Eloise Personalization only works when the infrastructure beneath it is built for business reality, not hype.In this episode, Jacqueline sits down with Eloise Gillespie, Associate Director of Personalization and Martech at Optus, to unpack what it actually takes to make AI and personalization deliver at scale. Eloise brings hard-won experience from telecom, wagering, and hospitality, including managing a nine-figure bet budget and build...

2026-03-1851 min

Conversations with MarTech AI’s disruption of online commerce is just startingConsumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they’re adopting AI. While the use of AI agents to do your holiday shopping for you is still quite a ways off for many people, AI will still create si...

2026-03-1118 min

Conversations with MarTech Your technical debt is crushing your bottom lineDid you know technical debt costs global enterprises approximately $400 million annually?It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems. Technical debt can accumulate practically anywhere in an organization, and the martech stack is no exception.In this episode, we’re talking with Tara DeZao, senior product marketing director at Pegasystems, about technical debt, whether AI can help solve the problem and how all of this play...

2026-02-2517 min

Conversations with MarTech The secret to happy customers is...your data layerMarketers who are building campaigns and thinking about the customer experience probably don’t often think about the data layer of their martech applications.But the data layer is the key to customer relationships, and according to Mike Anderson, co-founder and CTO at Tealium, we’re now in the fifth era of the data layer.Anderson says the data layer’s evolution goes back to early web analytics data, and it’s continued to evolve to real-time data and now an AI-powered data layer that helps deliver real-time conversations to customers. In this...

2026-02-1115 min

Conversations with MarTech Struggling with marketing measurement? You're not aloneMeasurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives.But how do marketers feel about their measurement?Research says many marketers are happy with their measurement, but that there’s still plenty of room for improvement.In this episode of Conversations with MarTech, we’re talking to Matt Spiegel, EVP of growth for TransUnion’s TruAudience business, about the state of marketing measurement, the role of AI and what’s ahead...

2026-01-2716 min

Conversations with MarTech It's time for AI to join your workflowsWe’ve all dealt with data silos and organizational silos, but as organizations struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.The real benefit of AI is integrating it in your workflows, where it can help ease the manual tasks associated with campaign creation, for example, and act like a partner for human marketers. On this episode of Conversations with MarTech, we’re talking to Jason Ing, CMO of Typeface, about integrating AI into workflows, managing hybrid teams of humans and AI agents...

2026-01-2114 min

Conversations with MarTech The CMO who blew up her company's websiteThe core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks. Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience. We're kicking off season three of Conversations with MarTech by exploring how to move past traditional text-and-image layouts to build a site that actually works as hard as your team does.Episode guideEpisode guide0:45: Meet Danika Wong & Satisfi...

2026-01-2014 min

Making Sense of Martech The 6 Pain Points Martech Leaders Face"We've seen companies locked into vendors for a decade with no way out." – JuanJacqueline and Juan kick off 2026 with a quick reality check: stepping away from screens feels great, but the Martech stack doesn't magically get simpler while you're gone. They get brutally practical, drawing on conversations with 300+ brand-side marketers to map the six biggest pain points emerging across enterprise teams right now.They dig into why "Customer 360" is still mostly a fantasy, how integration complexity turns stacks into brittle Jenga towers, and why AI pressure is creating mo...

2026-01-1455 min

Conversations with MarTech What’s the state of the enterprise B2B buyer?For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. All of that activity put buyers on the radar of the vendors and put into motion their sales and marketing efforts. AI has fundamentally changed the game of B2B buying for the enterprise. Not only is it easier to conduct research with LLMs, but AI’s ability to spawn companies quickly means the market is as crowded and noisy as ever.

2025-12-1016 min

Making Sense of Martech Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO"Marketing to marketers is the dream job, but it makes everything that much more high stakes." – JacquelineIn this Hot Seat episode, Jacqueline sits down with Jason, CMO at Customer.io, to ask a simple question: what would it actually take to make martech cool again? Drawing on stints at Dropbox, BetterCloud, and Microsoft, he unpacks how brand storytelling, design, and experience can turn forgettable software into something people genuinely want to be around, and why so many teams lost that plot after the early cloud-era glory days. From Bob Ross livestreams to "Raiders of the...

2025-12-1028 min

Making Sense of Martech Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK"Marketing engineers are the lovechild of marketers, product managers, and software engineers — they're the Avengers of your Martech stack." - Neha DadbhawalaJoin Jacqueline and Neha, Head of Martech at SEEK, to unpack how the role of the marketing engineer is reshaping the future of digital transformation. Neha shares her insights on bridging strategy and execution, building operational readiness, and applying systems thinking to deliver scalable marketing outcomes. From the rise of AI to managing legacy tech, Neha reveals what it takes to drive meaningful innovation across marketing, technology, and customer experience.

2025-10-2231 min

Conversations with MarTech Content and brand tips for the AI era with Drew BruckerAI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream.Among the tasks where I can help creatives:Atomizing long-form content.Assisting in draft and ideation.Helping keep content on brand. In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost...

2025-10-0824 min

Conversations with MarTech When and how to approach a brand refresh with Adam MorganBrand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts.But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bags fly free” started charging for checked bags. Cracker Barrel tried to update its logo and faced a backlash from its customer base that threw the brand into national politics....

2025-09-1013 min

Conversations with MarTech What’s keeping businesses from succeeding with first-party data?What’s keeping businesses from succeeding with first-party data?What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with first-party data isn’t as easy as it first appears. In today’s episode of Conversations with MarTech, we’re talking to Alexandra Theriault, CRO of Lotame, which is now part of Epsilon...

2025-08-2714 min

Conversations with MarTech How to lead marketing in the great big messy real world with Kathleen SchaubYou’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategist and MarTech contributor Kathleen Schaub about her new book, “Marketing in the (Great, Big, Messy) Real World: R...

2025-08-1322 min

Conversations with MarTech Who’s watching the security of your martech stack? with Rob StaceyWho’s watching the security of your martech stack?There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed SaaS app after SaaS app over the years, you have to wonder who was looking out for the security?In larger organizations, the IT and data teams wi...

2025-07-3009 min

Conversations with MarTech How to use video to bolster your GTM strategy with Korina EdwardsCould your revenue team use better open rates? How about improved reply rates? Or faster deal velocity?The key to better engagement with prospects and customers might be all around you.Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.If you hear “video” and think of the time required to shoot and edit a message, we’ve got news for you: Toda...

2025-07-1612 min

Conversations with MarTech Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach VidiborIn this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing. Vidibor shares insights on the future of marketing, emphasizing the necessity of adaptive, real-time strategies to stay competitive. This episode is a must-watch for anyone looking to...

2025-07-0935 min

Conversations with MarTech Share of search is the marketing metric you need to be trackingShare of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data.Perhaps best of all, share of search is also a really good proxy for understanding your market share.Liam Moroney is the CEO of Storybook Marketing and a MarTech contributor...

2025-03-1909 min

Conversations with MarTech Is the way we build and measure brands changing?Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations.Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev.Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.He sees three metrics that are leading indicators of how a brand is...

2025-03-1216 min

Conversations with MarTech AI agents will infiltrate your martech stackThe past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology.While examples abound of AI agents being used in customer-facing applications, they’re making headway in martech stacks, where they can take requests for data, then reach out to various applications in the martech stack like the CRM and CDP to get th...

2025-03-0513 min

Conversations with MarTech Why it's harder to build an audience than ever beforeA good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.Today, when people put a question into a search engine, they often get back… the answer. That’s a great user experience for users, but not so great for organizat...

2025-02-2612 min

Conversations with MarTech Want to really understand marketing ops? Talk to this guyMarketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.Alongside marketing ops in some revenue organizations, there are roles in revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops. In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pi...

2025-02-1914 min

Conversations with MarTech How influencer marketing became an essential marketing channelThere’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States.Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here?In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-form written content and the “Mommy Bloggers,” to the short-form video we associate with infl...

2025-02-1212 min

Conversations with MarTech What do C-level execs think of their GTM strategies?Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies.In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand what works and what doesn’t work in GTM today. To...

2025-02-0513 min

Conversations with MarTech Voice agents will change how you think about your brand and your websiteThe playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines.But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization is changing.As consumers become more comfortable talking to voice agents, however, online visibility strategies will undergo radical transformation.As marketers, we i...

2025-01-2912 min

Conversations with MarTech What can marketers learn from the Savannah Bananas?It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudeville thrown in for good measure.It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for ye...

2025-01-2314 min

Conversations with MarTech Coffee Talk: Take your AI beyond content creationDuring the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences to optimizing operations.In this interactive coffee talk, they explored:AI-powered customer service: Learn how to leverage AI to provide personalized and efficient support to your customers.AI-driven data analysis: Discover how...

2024-12-0649 min

Conversations with MarTech Coffee Talk: Having success with intent dataDuring the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.Personalize your marketing campaigns: Learn how to tailor...

2024-11-2247 min

Conversations with MarTech Coffee Talk: First-party data strategiesDuring the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.In this discussion, Greg & AnnMarie explored:The importance of first-party dataHow it is collected effectivelyBest practices for using first-party data to personalize customer experiences

2024-11-1515 min

Conversations with MarTech Coffee Talk: Navigating Modern Email MarketingDuring the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:Ensure your emails reach your subscribers' inboxesTailoring your emails to individual subscribers for maximum impactLeveraging automation to streamline your campaigns and save time.Tracking key metrics and analyze your email performance.Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing.

2024-11-0829 min

Conversations with MarTech What's next for Google's third-party cookie saga?Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. Host: Mike Pastore, Editorial Director, MarTechGuest: Konrad Feldman, CEO and co-founder, QuantcastThis podcast is produced by MarTech, a Third Door Media property.

2024-11-0112 min

Conversations with MarTech Marketers are spending billions on data. How do they use it?Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. Host: Mike Pastore, Editorial Director, MarTech Guest: Tzvi Kopetz,VP of Marketing at LushaThis podcast is produced by MarTech, a Third Door Media property.

2024-10-0912 min

Conversations with MarTech What are marketers' investment priorities as 2024 winds down?Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, DitdigitalThis podcast is produced by MarTech, a Third Door Media property.

2024-10-0912 min

Conversations with MarTech What's the role of marketing in a crisis?When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. Host: Mike Pastore, Editorial Director, MarTech Guest: Jessica Shapiro, CMO, LiveRamp This podcast is produced by MarTech, a Third Door Media property.

2024-10-0909 min

Conversations with MarTech Highlights of the 2024 MarTech Replacement SurveyThe 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.This podcast is produced by MarTech, a Third Door Media property.

2024-09-2508 min

Conversations with MarTech Can you really build marketing tools with AI — even if you can’t code?On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI. This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today.This podcast is produced by MarTech, a Third Door Media property.

2024-09-1911 min

Conversations with MarTech What CX leaders do that laggards don'tJoin Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. Host: Mike Pastore, Editorial Director, MarTech Guest: Holden Bale, Global Head of Experience & Commerce, MerkleThis podcast is produced by MarTech, a Third Door Media property.

2024-07-3112 min

Conversations with MarTech Lead gen vs. demand gen: Do we have a final verdict?Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.Hosted by:Mike PastoreEditorial Director at MarTech.orgTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.orgThis podcast is produced by MarTech, a Third Door Media property.

2024-06-0321 min

Conversations with MarTech Getting the most out of your martechJoin Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosted by:Tim HillisonFounder & CMO, Entry Point 1Mark OgneFounder & CEO, ABM ConsortiumTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org...

2024-05-2853 min

Conversations with MarTech Re-thinking B2B marketing tacticsJoin Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today. Hosted by: Mike Pastore, Editorial Director, MarTechLiam MaroneyCo-founder and CEO, Storybook MarketingJay MandelBrand coach and co-founder, Marketing Accountability CouncilThis podcast is produced by MarTech, a Third Door Media property.

2024-05-2029 min

Conversations with MarTech How AI can impact the customer experienceJoin Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.Hosted by:Alicia ArnoldManaging Director, ak arnoldMike KaputChief Content Officer, Marketing AI InstituteTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.orgThis podcast is produced by MarTech, a Third Door...

2024-05-1351 min

Conversations with MarTech Customer identity without third-party cookiesJoin Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024.Hosted by:Angelina EngVP, Measurement, Addressability & Data Center, IABKen ZachmannCEO, Diverge Digital MediaTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.orgThis podcast is produced by MarTech, a Third Door Media

2024-05-0654 min

Conversations with MarTech Modern email marketingJoin Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosts Natalie JacksonDirector of Demand Generation, CBIZBrian McKennaVP of CRM, DMi PartnersTo learn more about MarTech...

2024-04-2952 min

Conversations with MarTech Jen BurnsIn this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech, explore crucial factors impacting commercial operations and how businesses adapt to stay competitive. Tune into the podcast and learn:● Dun & Bradstreet's secret to ensuring they are doing everything they can to improve the client experience.● Three ways to improve operations with data-driven strategies.● How to best support the changing business needs happening around you.This podcast is produced by MarTech, a Third Door Media propert

2023-09-0616 min

Conversations with MarTech Karlos PalmerIn this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.Tune into the podcast and learn:● The importance of a solid data foundation for customer experience.● Marketing's evolving role in shaping CX.● How to keep up with emerging technologies like generative AI like ChatGPT.This podca...

2023-08-2912 min

Conversations with MarTech Sally SlarkeBusinesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.In this episode of the MarTech.org podcast: Data Makes the Difference, Sally Slarke, Dun & Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, discuss how brands connect directly with customers – regardless of whether they are buying for themselves or on behalf of t...

2023-08-1612 min

Conversations with MarTech Jenn AtkinsIn this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.Tune into the podcast and learn:● The importance of a solid data foundation for customer experience.● Marketing's evolving role in shaping CX.● How to keep up with emerging technologies like generative AI like ChatGPT.This podcast is produced by MarTech...

2023-07-1713 min

Conversations with MarTech Chris GarzaWhat do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. In this installment of the MarTech.org podcast, Kim Davis, editorial director at MarTech, and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer's journey has transformed significantly in recent years, forcing marketers/sellers to reach buyers in new ways.In this new reality, there is an intelligence aspect of ensuring marketers work smarter on top of working harder that will help drive s...

2023-05-1517 min

Big Martech BMT 018 | Generative AI: A new frontier in marketing innovation (Part 3)This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers. Juan and Scott talk about the rapid growth of ChatGPT, OpenAI creating an AI channel with the plugin release, how they have challenged existing channels such as Google search, autonomous agents in the customer experience, and the ways in which generative AI can offer new possibilities for marketing, and more. 02.43 Advantages of generative AI over traditional search. ...

2023-04-2627 min

Big Martech BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2)This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology. Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more. [01:04] Overview of Generative Software [02:56] Capabilities and Opportunities [05:48] Our Relationship with Software [10:04] Challenges AI Could Overcome [15:28] Generative AI In...

2023-04-1927 min

MarTech Well Done PL Badania satysfakcji - Jak zrobić to dobrze? Wywiad z Piotrem Sadowskim.W kolejnej audycji MarTechWellDone, gdzie zgłębiamy kwestie związane z technologiami marketingowymi, moim gościem jest mistrz polski w monopoly roku 2019, były CEO a obecnie Co-Founder, Evangelist oraz osoba, która nie boi się żadnych wyzwań, wszechojciec firmy GetFeedback - Piotr Sadowski. Jest to osoba, której wiedza w moim odczuciu na temat zbierania feedbacku, customer experience oraz w temacie kluczowym dzisiejszej rozmowy, czyli NPS jest największa w Polsce. Sponsorem kanału jest ➡️ https://user.com/pl/ Linkedin Piotra: https://pl.linkedin.com/in/piotr-sadowski Webankieta: https://www.webankieta.pl ---------------------------------------------------- Przedstawienie gościa. Co wywołało Twój uśmiech w...

2023-04-121h 29

Big Martech BMT 014 | The End of Third Party Cookies (Part 2)Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the most critical Martech topics over the span of three episodes. In the last episode, we examined the history of cookies and how our transition away is transforming the Martech industry. This week, we examine how marketers respond, what replacements are out there, the ethical, privacy and data quality risks and challenging the common wisdom in third party cookie replacements. [01:33] Replacing o...

2023-03-2920 min

MarTech Well Done PL Czynniki marketingowego sukcesu PayPo. Wywiad z Piotrem Szymczakiem.Dzisiaj moim gościem jest Dyrektor Marketingu roku 2022 w kategorii e-commerce. Osoba, która od wielu lat pracuje w branży technologicznej, obecnie jako dyrektor operacyjny w spółce PayPo, specjalizującej się w odroczonych płatnościach. Osoba, która zna perspektywę marketingu i technologii i realizuje bardzo ciekawe projekty - Piotr Szymczak. Sponsorem kanału jest ➡️ https://user.com/pl/ Linkedin Piotra: https://pl.linkedin.com/in/szymczak-piotr ---------------------------------------------------- Przedstawienie gościa Co wywołało Twój uśmiech w ostatnim czasie? PayPo co stoi za sukcesem najszybciej rosnącej spółki w Europie? Czym jest Pa...

2023-03-291h 00

Big Martech BMT 013 | The End of Third Party Cookies (Part 1)Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech with three episodes at a time. Our first theme is about how our shift away from third party cookies is changing the Martech landscape. This week we’ll look at the history of the cookie, next week will be about how marketers are responding, and the third looks ahead into future opportunities and innovation. Today, we're talking about the history of third-party cookies.

2023-03-2128 min

MarTech Well Done PL Wskaźniki sukcesu wdrożenia marketing automation. Wywiad z Pawłem KędzioremDzisiaj moim gościem jest ekspert marketing automation, jak również w obszarze CDP w jednej z największych grup reklamowych w GroupM Poland. Osoba, która swoje doświadczenie zawodowe zbierała również po stronie klienta jak i w innych agencjach takich jak Wavemaker a początki kariery w grupie mediowej Polska Press Group. Informatyk i marketer, specjalista w obszarze MarTech - Paweł Kędzior. Sponsorem kanału jest ➡️ https://user.com/pl/ Linkedin Pawła: https://pl.linkedin.com/in/paweł-kędzior-a626398a -------------------------- Co czym rozmawiamy? --------------------------

2023-03-151h 12 $C\'è vita su MarTech?$

C'è vita su MarTech?12 - DMA e DSA: i nuovi spauracchi? (con Giulia Sala)L'avvocato Giulia Sala è di nuovo nostra ospite per spiegarci cosa sono i due nuovi regolamenti europei che entreranno in vigore nel 2024 e quale sarà il loro impatto in ambito MarTech/AdTech.In coda discutiamo del nuovo paywall adottato da molti editori italiani e di quanto sia aderente - nella forma e nella sostanza - alle linee guida del Garante su cookie e altri strumenti di tracciamento.I link agli argomenti di questa puntataCos'è il Digital Markets Act: https://tinyurl.com/coseilDMAIl testo del DMA: https://tinyurl.com/DMAtesto

2023-03-0233 min

MarTech Well Done PL Dobry Product Owner - czyli kto? Wywiad z Maciejem MaćkowiakiemDzisiaj moim gościem jest biegacz, kucharz, ojciec, wielbiciel Prachetta. Specjalista od technologii, od produktu, osoba, która przez ostatnie 3 lata układa układankę marketingowo-technologiczną i produktowo-technologiczną w jednej z najpopularniejszych drogerii internetowych, farmaceutycznych, główny produktowiec w SuperPharm - Maciej Maćkowiak. Każdy kto pracuje w digitalu i zarządza produktem wyciągnie na pewno bardzo dużo z tej rozmowy. Sponsorem kanału jest ➡️ https://user.com/pl/ Linkedin Maćka: https://pl.linkedin.com/in/maciejmackowiak/pl SuperPharm: www.superpharm.pl ---------------------------------------------------- 00:01:09 Przedstawienie gościa...

2023-03-011h 52

MarTech Well Done PL Hakuj wzrost jak ekspert - Wywiad z Adamem WesołowskimDzisiaj moim gościem jest specjalista od wzrostu, CEO Growth Officer at Edvoy. Osoba, która w internecie i tematach wzrostowych projektów internetowych jest od wielu lat. Rozpoczynał karierę w takich projektach jak Nasza Klasa, Pizza Portal, mentor dla startapów w projektach googlowych, obecnie Growth Strategy Builder w projektach międzynarodowych - Adam Wesołowski. Sponsorem kanału jest ➡️ https://user.com/pl/ Linkedin Adama: https://www.linkedin.com/in/adamwesolowski/ Linki do firm wspomnianych w artykule: Edvoy: https://edvoy.com/ Ladder.io: https://ladder.io/ Nasza-klasa: https://pl.wikipedia.o...

2023-02-211h 39

MarTech Well Done PL Wartościowe dane - jak je znaleźć? Wywiad z Marcinem RadeckimMam dzisiaj przyjemność gościć osobę, która specjalizuje się w danych i patrzy na nie z różnych perspektyw. Analityk baz danych rozumiejący domenę marketingową. Wywodzi się z firm doradczych, przeszedł pracę po stronie klienta enterprisowego jak i ecommersowego. Przedsiębiorca w tematyce analityki internetowej - Marcin Radecki Dataverse-Pro. Sponsorem kanału jest ➡️ https://user.com/pl/ ---------------------------------------------------- Przedstawienie gościa Czym zajmujesz się w Dataverse-Pro? Jaka jest Twoja droga zawodowa do praktyka - analityka? Jaką wartość dostarczasz swoim klientom i kim oni są? Opowiedz więcej o k...

2023-02-141h 24

MarTech Well Done PL Buduj relacje z klientem jak ING - Wywiad z Pawłem SzczepańcemMam dzisiaj przyjemność gościć osobę, która doskonale rozumie czym jest MarTech. Marketera technicznego w branży od kilkunastu lat, osobę odpowiedzialną za komunikację - czyli obszar marketingu w banku ING, który lubi zarządzać działką o upraszczaniu tej komunikacji i na tym skupimy się podczas dzisiejszej rozmowy - Paweł Szczepaniec z ING Sponsorem kanału jest ➡️ https://user.com/pl/ ---------------------------------------------------- O czym rozmawiamy: Od koszykówki do branży marketingowo-technologicznej, czyli o doświadczeniach zawodowych Pawła. Co robisz teraz w ING, za co jesteś odpowiedzialny? Jakie projekty, pojedyncze z...

2023-02-071h 21

MarTech Well Done PL Idealne wdrożenie - czy istnieje? Wywiad z Kacprem Gilarowskim.Dzisiaj moim gościem jest ekspert od MarTechu, wieloletni pracownik agencji i różnego rodzaju dostawców. Osoba, która bardzo aktywnie działa w obszarze marketingu efektywnościowego oraz od jakiegoś czasu, układanek marketingowo-technologicznych - Kacper Gilarowski z Agencji K2 Sponsorem kanału jest ➡️ https://user.com/pl/ ---------------------------------------------------- 00:01:12 Przedstawienie gościa 00:02:18 Co wywołało uśmiech na Twojej twarzy w ostatnim czasie? 00:04:10 Jaka była Twoja ścieżka kariery i z jakimi firmami współpracowałeś? 00:17:05 Jak obecnie wygląda Twoja praca i obowiązki? 00:19:50 Z jaki...

2023-01-311h 15 $C\'è vita su MarTech?$

C'è vita su MarTech?09 - La poesia delle macchine (Chat GPT)In questa puntata cerchiamo di capire quali possano essere le applicazioni di un agente conversazionale come Chat GPT nell'ambito del MarTech, tra poesia, power point, singolarità tecnologica, stereotipi di genere, cattive compagnie, ortografia da terza elementare e risultati di ricerca più o meno soddisfacenti.I link agli articoli di cui abbiamo parlato:La reazione di Google alla popolarità di Chat GPT: https://tinyurl.com/googlevschatgptChat GPT e la perpetuazione degli stereotipi: https://tinyurl.com/chatgptsessistaIl dibattito sulla coscienza di LaMDA (l'IA conversazionale di Google): https://tinyurl.com...

2023-01-1930 min

MarTech Well Done RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPSThe InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage. One can consider how the “recommendations” were defined in the study and what was the methodology of collecting this data. However, their great popularity should come as no surprise. According to an Accenture study, 91% (ninety one percent) of consumers say they are more likely to interact with brands that can offer them relevant offers and recommendations. In this episode you will learn: • how to endorse products using product...

2023-01-0518 min

Big Martech BMT 012 | Everything that didn't happen in Martech in 2022Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martech over 2022? What were we wrong about? Dive into our last episode of Big Martech this year and find out! Watch this show on Youtube Get the transcript and resources mentioned on the show Subscribe to get Big Martech updates Follow Big Martech on LinkedIn and Twitter

2022-12-0933 min

Big Martech BMT 011 | Embracing Martech ComplexityIs having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity than a lack of it. We also touch on how Martech maps to the complexity of marketing, the impact of chaotic human behavior on marketing, and why marketers should be experimenting with and deprecating tech often and frequently. Watch this show on Youtube Get the transcript and resources mentioned on the show Subscribe to...

2022-12-0226 min

Big Martech BMT 010 | Partner Ops: Slowly, then suddenly"Gradually, then suddenly.” These words from Ernest Hemingway are a perfect way to describe the growing category of partner operations and how it's influencing the Martech industry. In this episode, Scott and Juan dive into a recent report on the category of partner ops and look at how the technology is changing, who's harnessing it well, the lack of talent in the space, and why it's one of the most challenging categories in Martech to pin down. Watch this show on Youtube Get the transcript and resources mentioned on the show ...

2022-11-2528 min

Big Martech BMT 009 | Martech in AsiaMartech is a global phenomenon. But we don't hear much about the innovation, challenges, and tech in the Asian marketing technology landscape. In this episode, Scott and Juan unpack what we don't know about Martech in places like China and India, the growth in the region, and the unique conditions creating a new kind of Martech entrepreneur in Asia. Watch this show on Youtube Get the transcript and resources mentioned on the show Subscribe to get Big Martech updates Follow Big Martech on LinkedIn and Twitter

2022-11-1922 min

Big Martech BMT 008 | Reverse ETL: Hype or trend?Over the past two weeks major CDP companies like Segment Twilio and mParticle have announced warehouse native data activation features, commonly known as "Reverse ETL." This week, Scott and Juan break down this growing category in data orchestration and figure out if there's a serious trend happening or if it's all hype. We also touch on the problem of customer identity management, the challenges with breaking down data silos in companies and new ways to think about data management in the enterprise. Watch this show on Youtube Get the transcript and resources...

2022-11-1424 min

Big Martech BMT 007 | Chaos at TwitterIt's been a big week for social media platform Twitter. With Elon Musk taking over and all the chaos that ensues we talk about how marketers and advertisers are reacting, the general downturn in the social media market, the Catch-22 of balancing content moderation and free speech on Twitter, and new start-ups building decentralized social networks. --- Watch this show on Youtube Get the transcript and resources mentioned on the show Subscribe to get Big Martech updates Follow Big Martech on LinkedIn and Twitter

2022-11-0328 min

Big Martech BMT 006 | Martech gobbledygookThis week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain what their technology does, and how it helps customers. What we call "Martech gobbledygook." We tackle the problem of overstating Martech benefits, aspirational messaging, the issue of homogeneity in technology design and branding, explaining Martech to executives plus a new feature of the show - A question of the week: --- Watch this show on Youtube Get the transcript a...

2022-10-2627 min

Big Martech BMT 005 | The martech downturnIs Martech heading toward a prolonged downturn? Valuations are down, funding is drying up and Martech and Adtech are at historical lows even after the pandemic tech boom. This week, Juan and Scott discuss the unique opportunities for the next round of category creators to ride out of the Martech downturn. This, and no code innovation, Spotify and podcasting, Google's growing workplace ecosystem, and a good marketing automation joke! --- Watch this show on Youtube Get the transcript and resources mentioned on the show Subscribe to get Big Martech updates

2022-10-2026 min

Big Martech BMT 004 | What is data?This week Juan and Scott take a philosophical discussion on the role of data in business. Data-driven obsession is influencing spending on cloud platforms that are forecasted to reach more than $1 trillion in spending by 2026, but privacy and security problems are changing perspectives on the value and liabilities of data collection. Juan and Scott also touch on metaverse spending and VR hardware, Martech stack reviews, generative AI, and cloud innovation. --- Watch this show on Youtube Get the transcript and resources mentioned on the show Subscribe to get Big Martech updates

2022-10-1322 min

Big Martech BMT 003 | The rise of ecosystemsEcosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion. In this episode Juan and Scott unpack the rise of ecosystems, the winner takes all dynamics and the tradeoffs and benefits of a web that's increasingly organized around platforms. We also touch on the continued growth in the retail media space, Slack and Salesforce product announcements, and the challenges of data anonymization. --- Watch this show on Youtube Get the transcript and resources mentioned on the show ...

2022-10-0528 min

MarTech Well Done PL Król krzywego ogórka: rozmowa z Kamilem PorembińskimW tym odcinku moim gościem jest nurek, żeglarz, jak samo o sobie mówi, informatyk rodzinny, przedsiębiorca, podcaster, osoba od twardego IT, która zastanawia się pójściem w MarTech, współtwórca QLOS - Kamil Porembiński. Będziemy rozmawiać o serwerach i technologii w marketingu.

2022-09-301h 03

Big Martech BMT 002 | Adobe and FigmaWith the $20 billion acquisition of Figma, and the recent announcement of Canva's productivity suite, there has been some major moves in the creative corner of Martech. In this episode Scott and Juan talk about the Figma acquisition, the growth in B2B software marketplaces, the recent Snowflake and Salesforce partnership and AI prompt engineering. --- Watch this show on YouTube Get the transcript and resources mentioned on the show Subscribe to get Big Martech updates Follow Big Martech on LinkedIn and Twitter

2022-09-2828 min

Big Martech BMT 001 | Is Martech Heading Towards Its 2nd Age?The 2nd age of Martech, marketing technology black holes, China and data sovereignty, and stopping your friends from buying a CDP. Welcome to the first ever edition of Big Martech - a weekly show from Scott Brinker and Juan Mendoza about the biggest stories, ideas and topics in the marketing technology industry. --- Watch this show on YouTube Subscribe to get Big Martech updates Follow Big Martech on LinkedIn and Twitter

2022-09-2121 min $C\'è vita su MarTech?$

C'è vita su MarTech?01 - HandshakeChi siamo? Cosa facciamo? Dove stiamo andando? E perché?Davide Di Blasi e Thierry Bignamini si presentano e presentano C'è vita su martech?Scrivici a cevitasumartech@gmail.com e seguici su Twitter @cevitasumartech

2022-09-1525 min