Shows
OnBase: Smashing Sales and Marketing MisalignmentsEp. 525 | The Future-Ready Martech Stack (and Mindset) You Need NowEpisode SummaryIn this episode of OnBase, host Chris Moody welcomes Brandon Ratliff for a compelling conversation about the evolution of Martech, the promise (and limitations) of AI, and the art of staying future-ready in an ever-accelerating landscape.Brandon shares his unconventional path from coding hobbyist to martech leader, while offering tactical advice for building scalable stacks, enabling data-informed personalization, and fostering innovation within teams. He unpacks what it means to shift from “T-shaped” to “I-shaped” marketers, the human side of AI-driven growth, and how organizations can maintain curiosity to avoid losing their competitive edge.Whe...2025-04-1627 min
The VA Simple™ PodcastTVAP #276: What is MarTech & Why Every Techie VA Should Know ItMarTech—ever heard of it? If not, you’re not alone! Most VAs don’t realize they’re already using it or that it’s one of the most profitable skill sets they can offer.
In this episode, I’m breaking down what MarTech is, why it’s essential for online businesses, and how you can start offering MarTech services to attract higher-paying clients.
Here’s what you’ll learn:
✔ What MarTech (Marketing Technology) actually means—and why it’s everywhere.
✔ How MarTech powers online businesses and directly impacts revenue.
✔ The top MarTech tools and skills...2025-03-2507 min
Conversations with MarTechShare of search is the marketing metric you need to be trackingShare of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data.Perhaps best of all, share of search is also a really good proxy for understanding your market share.Liam Moroney is the CEO of Storybook Marketing and a MarTech contributor...2025-03-1909 minConversations with MarTechIs the way we build and measure brands changing?Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations.Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev.Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.He sees three metrics that are leading indicators of how a brand is...2025-03-1216 minConversations with MarTechAI agents will infiltrate your martech stackThe past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology.While examples abound of AI agents being used in customer-facing applications, they’re making headway in martech stacks, where they can take requests for data, then reach out to various applications in the martech stack like the CRM and CDP to get th...2025-03-0513 min
Humans of Martech159: Ana Mourão: Privacy-first data literacy and modernizing legacy martech at a global enterprise with data templates and POCsWhat’s up everyone, today we have the pleasure of sitting down with Ana Mourão, CRM, Customer Data and CDP Advisor.About AnaAna started her career in the financial services sector before moving to field marketing and ecomm partnershipsShe then spent 5 years as a Marketing leader at 3MShe created the Experimental Marketer framework to help marketers take ownership of martech Today Ana is CRM, Customer Data and CDP Advisor working with Fortune 500 customers advising on data architecture, digital engagement and customer journeysMartech Leaders Must Become Systems ArchitectsIn theory, we a...2025-03-0453 minConversations with MarTechWhy it's harder to build an audience than ever beforeA good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.Today, when people put a question into a search engine, they often get back… the answer. That’s a great user experience for users, but not so great for organizat...2025-02-2612 minConversations with MarTechWant to really understand marketing ops? Talk to this guyMarketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.Alongside marketing ops in some revenue organizations, there are roles in revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops. In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pi...2025-02-1914 minConversations with MarTechHow influencer marketing became an essential marketing channelThere’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States.Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here?In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-form written content and the “Mommy Bloggers,” to the short-form video we associate with infl...2025-02-1212 minConversations with MarTechWhat do C-level execs think of their GTM strategies?Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies.In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand what works and what doesn’t work in GTM today. To...2025-02-0513 minConversations with MarTechVoice agents will change how you think about your brand and your websiteThe playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines.But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization is changing.As consumers become more comfortable talking to voice agents, however, online visibility strategies will undergo radical transformation.As marketers, we i...2025-01-2912 min
Conversations with MarTechWhat can marketers learn from the Savannah Bananas?It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudeville thrown in for good measure.It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for ye...2025-01-2314 min
Passle CMO Series PodcastEpisode 162 - Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and WinIn today's fast-moving digital world, having a well-organized MarTech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels.
In this episode of the CMO Series, Yasmin Zand talks with Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, about the importance of MarTech for law firms. They discuss key tools and the challenges and opportunities that adopting these technologies opens up.
Jaclyn, Jenny and Yasmin Cover:
Martech stacks and the tools their teams find...2025-01-1424 min
Conversations with MarTechCoffee Talk: Take your AI beyond content creationDuring the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences to optimizing operations.In this interactive coffee talk, they explored:AI-powered customer service: Learn how to leverage AI to provide personalized and efficient support to your customers.AI-driven data analysis: Discover how...2024-12-0649 min
Conversations with MarTechCoffee Talk: Having success with intent dataDuring the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.Personalize your marketing campaigns: Learn how to tailor...2024-11-2247 min
Conversations with MarTechCoffee Talk: First-party data strategiesDuring the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.In this discussion, Greg & AnnMarie explored:The importance of first-party dataHow it is collected effectivelyBest practices for using first-party data to personalize customer experiences2024-11-1515 min
Conversations with MarTechCoffee Talk: Navigating Modern Email MarketingDuring the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:Ensure your emails reach your subscribers' inboxesTailoring your emails to individual subscribers for maximum impactLeveraging automation to streamline your campaigns and save time.Tracking key metrics and analyze your email performance.Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing.2024-11-0829 min
Conversations with MarTechWhat's next for Google's third-party cookie saga?Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. Host: Mike Pastore, Editorial Director, MarTechGuest: Konrad Feldman, CEO and co-founder, Quantcast2024-11-0112 min
Conversations with MarTechMarketers are spending billions on data. How do they use it?Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. Host: Mike Pastore, Editorial Director, MarTech Guest: Tzvi Kopetz,VP of Marketing at Lusha2024-10-0912 min
Conversations with MarTechWhat are marketers' investment priorities as 2024 winds down?Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, Ditdigital2024-10-0912 min
Conversations with MarTechWhat's the role of marketing in a crisis?When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. Host: Mike Pastore, Editorial Director, MarTech Guest: Jessica Shapiro, CMO, LiveRamp 2024-10-0909 min
Conversations with MarTechHighlights of the 2024 MarTech Replacement SurveyThe 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.2024-09-2508 min
Conversations with MarTechCan you really build marketing tools with AI — even if you can’t code?On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI. This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today.2024-09-1911 min
C'è vita su MarTech?26 - Il fascino discreto della legge (con Giulia Sala)In questo episodio intervistiamo ancora una volta l'Avvocato Giulia Sala e parliamo di DMA e DSA a qualche mese dall'entrata in vigore e dell'AI Act appena approvato dal Parlamento Europeo.Affrontiamo anche la questione Google-Antitrust UK: una querelle appassionante che, tra il giorno della registrazione e quello della pubblicazione, è stata superata dai fatti...Il libro di Luciano Floridi citato da Giulia Sala è Etica dell'intelligenza artificiale. Sviluppi, opportunità, sfide (https://www.ibs.it/algolia-search?ts=as&query=luciano%20floridi&query_seo=luciano%20floridi&qs=true)Scrivici a cevitasumartech@gmail.com o seguici su linkedin https://www.lin...2024-08-0140 min
Conversations with MarTechWhat CX leaders do that laggards don'tJoin Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. Host: Mike Pastore, Editorial Director, MarTech Guest: Holden Bale, Global Head of Experience & Commerce, Merkle2024-07-3112 min
Humans of Martech129: Re: Why Martech is Actually for EngineersWhat’s up folks. We’ve got a fun episode today. If you’re a regular listener, you’ve heard me mention an article that’s been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I’ve asked a lot of recent guests what their thoughts were on some of the arguments raised in the article. So today we’re going to respond to his claims.Summary: Should yo...2024-07-2352 min
All Systems Go! Marketing Automation and Systems Building with Chris L. DavisWhat Is MarTech?Send us a textEp. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.What You...2024-06-2722 min
Conversations with MarTechLead gen vs. demand gen: Do we have a final verdict?Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.Hosted by:Mike PastoreEditorial Director at MarTech.orgTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org2024-06-0321 min
Conversations with MarTechGetting the most out of your martechJoin Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosted by:Tim HillisonFounder & CMO, Entry Point 1Mark OgneFounder & CEO, ABM ConsortiumTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org2024-05-2853 min
Conversations with MarTechRe-thinking B2B marketing tacticsJoin Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today. Hosted by: Mike Pastore, Editorial Director, MarTechLiam MaroneyCo-founder and CEO, Storybook MarketingJay MandelBrand coach and co-founder, Marketing Accountability Council2024-05-2029 min
Conversations with MarTechHow AI can impact the customer experienceJoin Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.Hosted by:Alicia ArnoldManaging Director, ak arnoldMike KaputChief Content Officer, Marketing AI InstituteTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org2024-05-1351 min
Conversations with MarTechCustomer identity without third-party cookiesJoin Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024.Hosted by:Angelina EngVP, Measurement, Addressability & Data Center, IABKen ZachmannCEO, Diverge Digital MediaTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org2024-05-0654 min
Conversations with MarTechModern email marketingJoin Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosts Natalie JacksonDirector of Demand Generation, CBIZBrian McKennaVP of CRM, DMi PartnersTo learn more about MarTech...2024-04-2952 minC'è vita su MarTech?26 - Dati ieri, oggi e domani (con Emiliano Bozzi)La seconda parte della nostra conversazione con Emiliano Bozzi (Digital Data Lead di Vodafone) parlando di come i dati siano ormai diventati un elemento centrale per tutte le attività di marketing, digitale e non solo, di una grande azienda.Scrivici a cevitasumartech@gmail.com o seguici su linkedin https://www.linkedin.com/company/c-%C3%A8-vita-su-martech-podcast/2024-04-1846 min
Humans of Martech114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substituteWhat’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innovator). Summary: Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech talent through self-awareness and curiosity, and how these traits play a crucial role in navigating the integration of martech with analytics and AI. We also focused on leveraging AI in marketing and the dangerous messaging of Co-Pilot’s Superbowl ad. By fostering a culture of continuous learning and cros...2024-04-0958 minC'è vita su MarTech?25 - Data full stack (con Emiliano Bozzi)La prima di due puntate in cui intervistiamo Emiliano Bozzi (Digital Data Lead di Vodafone) parlando di come i dati siano ormai diventati un elemento centrale per tutte le attività di marketing, digitale e non solo, di una grande azienda.Scrivici a cevitasumartech@gmail.com o seguici su linkedin https://www.linkedin.com/company/c-%C3%A8-vita-su-martech-podcast/2024-04-0446 minC'è vita su MarTech?24 - Ultim'ora!ULTIM'ORAIn questa puntata, registrata in ritardo e pubblicata ancor più in ritardo, parliamo di cookie deprecation, PAAPI e delle difficoltà che i buyer stanno riscontrando nel testare i nuovi strumenti di Google su DV360, dell'arrivo del DMA e del DSA e delle conseguenze che le nuove regole europee avranno sul nostro settore e dei progressi nell'approvazione dell'AI Act.Infine, quando stavamo per chiudere tutto, l'antitrust UK ha dato un duro colpo alla struttura della privacy sandbox dal punto di vista dell'equa concorrenza.Le cose di cui abbiamo parlato:Buyers Can't Test Privacy Sandbox APIs in Go...2024-03-1439 min
Humans of Martech109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaosWhat’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech.Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra includes clear processes, open lines of communication, and giving her team the reins to shine. She walks us through why she’s big on the whole marketing-meets-IT vibe, pushing for teamwork that taps into the best of both. And how her...2024-03-0546 min
Humans of Martech104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AIWhat’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems.Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freelancing in martech during the dawn of marketing automation and how there are similar opportunities today with harnessing the Force of generative AI. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex co...2024-01-3055 min
RevOps FMA Glimpse Into the Future of Martech - Phil GamacheMartech continues to expand and shift at breakneck speed. Hot startups from five years ago have become legacy incumbents. Some platforms consolidate into monolithic suites while other categories break apart into specialized point solutions. AI looms over everything, with potential to disrupt virtually every established paradigm. Who better to guide us through this landscape than Phil Gamache, one of the humans behind the awesome Humans of Martech podcast? Join us for a deep dive into the future of Martech and a behind-the-scenes glimpse at how Phil and Jon produce their show using the...2024-01-2254 min
The Marketing AI SparkCast with Aby VarmaExploring the Impact of AI in MarTechIn an ever-evolving digital landscape, the Marketing AI Sparkcast looks inside AI’s transformative role in MarTech (marketing technology). Host Aby Varma, a B2B marketing leader, engages with Anita Brearton, Founder & CEO of CabinetM, to discuss the seismic shifts AI is triggering in MarTech.The episode promises an in-depth exploration of AI's burgeoning role in MarTech, with insights from Anita Brearton's rich experience in high-tech marketing and CabinetM’s extensive data on MarTech innovations. Brearton shares her expertise on AI's explosive growth in 2023, particularly in generative AI across various mediums, and its implications for organizations managing MarT...2023-11-1527 minConversations with MarTechJen BurnsIn this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech, explore crucial factors impacting commercial operations and how businesses adapt to stay competitive. Tune into the podcast and learn:● Dun & Bradstreet's secret to ensuring they are doing everything they can to improve the client experience.● Three ways to improve operations with data-driven strategies.● How to best support the changing business needs happening around you.2023-09-0616 minConversations with MarTechKarlos PalmerIn this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.Tune into the podcast and learn:● The importance of a solid data foundation for customer experience.● Marketing's evolving role in shaping CX.● How to keep up with emerging technologies like generative AI like ChatGPT.2023-08-2912 min
Humans of Martech86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insightsA Two Decade Journey Through the Whirlwind of Tech When asked about her impressive tenure at Acquia and Widen, spanning nearly 20 years, Deanna offered a wealth of insight. Unlike many professionals in the tech industry who frequently switch roles, Deanna has remained at Widen, continuing with the organization even after its acquisition by Acquia. The secret to her long-term commitment, she explained, is the opportunity for growth and the freedom to evolve without stagnation. In search of what she referred to as the 'Goldilocks' of companies, she found the perfect balance at Widen. The organization...2023-08-2949 minConversations with MarTechSally SlarkeBusinesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.In this episode of the MarTech.org podcast: Data Makes the Difference, Sally Slarke, Dun & Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, discuss how brands connect directly with customers – regardless of whether they are buying for themselves or on behalf of t...2023-08-1612 min
Lenny's Podcast: Product | Growth | CareerThe ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)Brought to you by OneSchema—Import CSV data 10x faster | Mixpanel—Event analytics that everyone can trust, use, and afford | Brave Search API—An independent, global search index you can use to power your search or AI app—Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations at Runway, the VP of Growth at mParticle, and the fourth employee at the unicorn Branch Metrics. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the f...2023-08-131h 24
Humans of Martech82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martechWhat’s up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent co...2023-08-0147 minConversations with MarTechJenn AtkinsIn this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.Tune into the podcast and learn:● The importance of a solid data foundation for customer experience.● Marketing's evolving role in shaping CX.● How to keep up with emerging technologies like generative AI like ChatGPT.2023-07-1713 minConversations with MarTechChris GarzaWhat do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. In this installment of the MarTech.org podcast, Kim Davis, editorial director at MarTech, and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer's journey has transformed significantly in recent years, forcing marketers/sellers to reach buyers in new ways.In this new reality, there is an intelligence aspect of ensuring marketers work smarter on top of working harder that will help drive s...2023-05-1517 minC'è vita su MarTech?16 - Benvenuti nella clean roomLe Data Clean Room sono la (relativa) novità sulla bocca di tutti nel mercato AdTech/MArTech.Strumenti che promettono di fare di nuovo grande l'audience targeting - messo a dura prova dalla progressiva sparizione dei cookie di terza parte - e di dare agli advertiser una capacità di analisi e di estrazione di insight fino ad oggi sconosciuta.Ma cosa sono, esattamente, le data clean room? Come funzionano? Chi può utilizzarle e quali sono i limiti di questi strumenti? La definizione di data clean room: https://tinyurl.com/datacleanroomdefinitionLa Svizzera dei dat...2023-05-1125 min
The Strategic Marketing ShowMaximize the Impact of Your MarTech Investments | With Kerry DawesHow many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep?That’s what we're discussing today with a seasoned marketing professional who's led multifaceted teams of customer experience, data, CRO, and technology experts to deliver amazing customer experiences.She currently helps brands to define their optimum martech architecture as the Martech Director for digital agency Digitas.A warm welcome to the Strategic Marketing Show, Kerry Dawes.Yo...2023-05-0218 min
Big MartechBMT 018 | Generative AI: A new frontier in marketing innovation (Part 3)This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers.
Juan and Scott talk about the rapid growth of ChatGPT, OpenAI creating an AI channel with the plugin release, how they have challenged existing channels such as Google search, autonomous agents in the customer experience, and the ways in which generative AI can offer new possibilities for marketing, and more.
02.43 Advantages of generative AI over traditional search.
...2023-04-2627 minBig MartechBMT 017 | Generative AI: A new frontier in marketing innovation (Part 2)This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.
[01:04] Overview of Generative Software
[02:56] Capabilities and Opportunities
[05:48] Our Relationship with Software
[10:04] Challenges AI Could Overcome
[15:28] Generative AI In...2023-04-1927 min
MarTech Well Done PLBadania satysfakcji - Jak zrobić to dobrze? Wywiad z Piotrem Sadowskim.W kolejnej audycji MarTechWellDone, gdzie zgłębiamy kwestie związane z
technologiami marketingowymi, moim gościem jest mistrz polski w monopoly
roku 2019, były CEO a obecnie Co-Founder, Evangelist oraz osoba, która
nie boi się żadnych wyzwań, wszechojciec firmy GetFeedback - Piotr
Sadowski.
Jest to osoba, której wiedza w moim odczuciu na temat zbierania
feedbacku, customer experience oraz w temacie kluczowym dzisiejszej
rozmowy, czyli NPS jest największa w Polsce.
Sponsorem kanału jest ➡️ https://user.com/pl/
Linkedin Piotra:
https://pl.linkedin.com/in/piotr-sadowski
Webankieta:
https://www.webankieta.pl
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Przedstawienie gościa.
Co wywołało Twój uśmiech w...2023-04-121h 29Big MartechBMT 014 | The End of Third Party Cookies (Part 2)Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the most critical Martech topics over the span of three episodes. In the last episode, we examined the history of cookies and how our transition away is transforming the Martech industry. This week, we examine how marketers respond, what replacements are out there, the ethical, privacy and data quality risks and challenging the common wisdom in third party cookie replacements.
[01:33] Replacing o...2023-03-2920 minMarTech Well Done PLCzynniki marketingowego sukcesu PayPo. Wywiad z Piotrem Szymczakiem.Dzisiaj moim gościem jest Dyrektor Marketingu roku 2022 w kategorii e-commerce.
Osoba, która od wielu lat pracuje w branży technologicznej, obecnie jako dyrektor operacyjny w spółce PayPo, specjalizującej się w odroczonych płatnościach.
Osoba, która zna perspektywę marketingu i technologii i realizuje bardzo ciekawe projekty - Piotr Szymczak.
Sponsorem kanału jest ➡️ https://user.com/pl/
Linkedin Piotra:
https://pl.linkedin.com/in/szymczak-piotr
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Przedstawienie gościa
Co wywołało Twój uśmiech w ostatnim czasie?
PayPo co stoi za sukcesem najszybciej rosnącej spółki w Europie?
Czym jest Pa...2023-03-291h 00Big MartechBMT 013 | The End of Third Party Cookies (Part 1)Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech with three episodes at a time. Our first theme is about how our shift away from third party cookies is changing the Martech landscape. This week we’ll look at the history of the cookie, next week will be about how marketers are responding, and the third looks ahead into future opportunities and innovation. Today, we're talking about the history of third-party cookies.
2023-03-2128 minMarTech Well Done PLWskaźniki sukcesu wdrożenia marketing automation. Wywiad z Pawłem KędzioremDzisiaj moim gościem jest ekspert marketing automation, jak również w obszarze CDP w jednej z największych grup reklamowych w GroupM Poland. Osoba, która swoje doświadczenie zawodowe zbierała również po stronie klienta jak i w innych agencjach takich jak Wavemaker a początki kariery w grupie mediowej Polska Press Group. Informatyk i marketer, specjalista w obszarze MarTech - Paweł Kędzior.
Sponsorem kanału jest ➡️ https://user.com/pl/
Linkedin Pawła: https://pl.linkedin.com/in/paweł-kędzior-a626398a
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Co czym rozmawiamy?
--------------------------2023-03-151h 12C'è vita su MarTech?12 - DMA e DSA: i nuovi spauracchi? (con Giulia Sala)L'avvocato Giulia Sala è di nuovo nostra ospite per spiegarci cosa sono i due nuovi regolamenti europei che entreranno in vigore nel 2024 e quale sarà il loro impatto in ambito MarTech/AdTech.In coda discutiamo del nuovo paywall adottato da molti editori italiani e di quanto sia aderente - nella forma e nella sostanza - alle linee guida del Garante su cookie e altri strumenti di tracciamento.I link agli argomenti di questa puntataCos'è il Digital Markets Act: https://tinyurl.com/coseilDMAIl testo del DMA: https://tinyurl.com/DMAtesto2023-03-0233 minMarTech Well Done PLDobry Product Owner - czyli kto? Wywiad z Maciejem MaćkowiakiemDzisiaj moim gościem jest biegacz, kucharz, ojciec, wielbiciel Prachetta. Specjalista od technologii, od produktu, osoba, która przez ostatnie 3 lata układa układankę marketingowo-technologiczną i produktowo-technologiczną w jednej z najpopularniejszych drogerii internetowych, farmaceutycznych, główny produktowiec w SuperPharm - Maciej Maćkowiak.
Każdy kto pracuje w digitalu i zarządza produktem wyciągnie na pewno bardzo dużo z tej rozmowy.
Sponsorem kanału jest ➡️ https://user.com/pl/
Linkedin Maćka: https://pl.linkedin.com/in/maciejmackowiak/pl
SuperPharm: www.superpharm.pl
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00:01:09 Przedstawienie gościa...2023-03-011h 52MarTech Well Done PLHakuj wzrost jak ekspert - Wywiad z Adamem WesołowskimDzisiaj moim gościem jest specjalista od wzrostu, CEO Growth Officer at Edvoy. Osoba, która w internecie i tematach wzrostowych projektów internetowych jest od wielu lat. Rozpoczynał karierę w takich projektach jak Nasza Klasa, Pizza Portal, mentor dla startapów w projektach googlowych, obecnie Growth Strategy Builder w projektach międzynarodowych - Adam Wesołowski.
Sponsorem kanału jest ➡️ https://user.com/pl/
Linkedin Adama: https://www.linkedin.com/in/adamwesolowski/
Linki do firm wspomnianych w artykule:
Edvoy: https://edvoy.com/
Ladder.io: https://ladder.io/
Nasza-klasa: https://pl.wikipedia.o...2023-02-211h 39MarTech Well Done PLWartościowe dane - jak je znaleźć? Wywiad z Marcinem RadeckimMam dzisiaj przyjemność gościć osobę, która specjalizuje się w danych i patrzy na nie z różnych perspektyw.
Analityk baz danych rozumiejący domenę marketingową.
Wywodzi się z firm doradczych, przeszedł pracę po stronie klienta enterprisowego jak i ecommersowego.
Przedsiębiorca w tematyce analityki internetowej - Marcin Radecki Dataverse-Pro.
Sponsorem kanału jest ➡️ https://user.com/pl/
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Przedstawienie gościa
Czym zajmujesz się w Dataverse-Pro?
Jaka jest Twoja droga zawodowa do praktyka - analityka?
Jaką wartość dostarczasz swoim klientom i kim oni są?
Opowiedz więcej o k...2023-02-141h 24
The Marketing Book Podcast422 The Martech Handbook by Darrell AlfonsoThe Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso About the Book: Increase customer attraction, acquisition, and retention by using technology to create seamless, effective, and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of m...2023-02-101h 13MarTech Well Done PLBuduj relacje z klientem jak ING - Wywiad z Pawłem SzczepańcemMam dzisiaj przyjemność gościć osobę, która doskonale rozumie czym jest MarTech.
Marketera technicznego w branży od kilkunastu lat, osobę odpowiedzialną za komunikację - czyli obszar marketingu w banku ING, który lubi zarządzać działką o upraszczaniu tej komunikacji i na tym skupimy się podczas dzisiejszej rozmowy - Paweł Szczepaniec z ING
Sponsorem kanału jest ➡️ https://user.com/pl/
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O czym rozmawiamy:
Od koszykówki do branży marketingowo-technologicznej, czyli o doświadczeniach zawodowych Pawła.
Co robisz teraz w ING, za co jesteś odpowiedzialny?
Jakie projekty, pojedyncze z...2023-02-071h 21MarTech Well Done PLIdealne wdrożenie - czy istnieje? Wywiad z Kacprem Gilarowskim.Dzisiaj moim gościem jest ekspert od MarTechu, wieloletni pracownik agencji i różnego rodzaju dostawców. Osoba, która bardzo aktywnie działa w obszarze marketingu efektywnościowego oraz od jakiegoś czasu, układanek marketingowo-technologicznych - Kacper Gilarowski z Agencji K2
Sponsorem kanału jest ➡️ https://user.com/pl/
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00:01:12 Przedstawienie gościa
00:02:18 Co wywołało uśmiech na Twojej twarzy w ostatnim czasie?
00:04:10 Jaka była Twoja ścieżka kariery i z jakimi firmami współpracowałeś?
00:17:05 Jak obecnie wygląda Twoja praca i obowiązki?
00:19:50 Z jaki...2023-01-311h 15C'è vita su MarTech?09 - La poesia delle macchine (Chat GPT)In questa puntata cerchiamo di capire quali possano essere le applicazioni di un agente conversazionale come Chat GPT nell'ambito del MarTech, tra poesia, power point, singolarità tecnologica, stereotipi di genere, cattive compagnie, ortografia da terza elementare e risultati di ricerca più o meno soddisfacenti.I link agli articoli di cui abbiamo parlato:La reazione di Google alla popolarità di Chat GPT: https://tinyurl.com/googlevschatgptChat GPT e la perpetuazione degli stereotipi: https://tinyurl.com/chatgptsessistaIl dibattito sulla coscienza di LaMDA (l'IA conversazionale di Google): https://tinyurl.com...2023-01-1930 min
MarTech Well DoneRECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPSThe InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage.
One can consider how the “recommendations” were defined in the study and what was the methodology of collecting this data.
However, their great popularity should come as no surprise.
According to an Accenture study, 91% (ninety one percent) of consumers say they are more likely to interact with brands that can offer them relevant offers and recommendations.
In this episode you will learn:
• how to endorse products using product...2023-01-0518 minBig MartechBMT 012 | Everything that didn't happen in Martech in 2022Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martech over 2022? What were we wrong about? Dive into our last episode of Big Martech this year and find out!
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Follow Big Martech on LinkedIn and Twitter2022-12-0933 minBig MartechBMT 011 | Embracing Martech ComplexityIs having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity than a lack of it. We also touch on how Martech maps to the complexity of marketing, the impact of chaotic human behavior on marketing, and why marketers should be experimenting with and deprecating tech often and frequently.
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Subscribe to...2022-12-0226 minBig MartechBMT 010 | Partner Ops: Slowly, then suddenly"Gradually, then suddenly.” These words from Ernest Hemingway are a perfect way to describe the growing category of partner operations and how it's influencing the Martech industry. In this episode, Scott and Juan dive into a recent report on the category of partner ops and look at how the technology is changing, who's harnessing it well, the lack of talent in the space, and why it's one of the most challenging categories in Martech to pin down.
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...2022-11-2528 minBig MartechBMT 009 | Martech in AsiaMartech is a global phenomenon. But we don't hear much about the innovation, challenges, and tech in the Asian marketing technology landscape. In this episode, Scott and Juan unpack what we don't know about Martech in places like China and India, the growth in the region, and the unique conditions creating a new kind of Martech entrepreneur in Asia.
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Follow Big Martech on LinkedIn and Twitter2022-11-1922 minBig MartechBMT 008 | Reverse ETL: Hype or trend?Over the past two weeks major CDP companies like Segment Twilio and mParticle have announced warehouse native data activation features, commonly known as "Reverse ETL." This week, Scott and Juan break down this growing category in data orchestration and figure out if there's a serious trend happening or if it's all hype. We also touch on the problem of customer identity management, the challenges with breaking down data silos in companies and new ways to think about data management in the enterprise.
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Get the transcript and resources...2022-11-1424 minBig MartechBMT 007 | Chaos at TwitterIt's been a big week for social media platform Twitter. With Elon Musk taking over and all the chaos that ensues we talk about how marketers and advertisers are reacting, the general downturn in the social media market, the Catch-22 of balancing content moderation and free speech on Twitter, and new start-ups building decentralized social networks.
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Follow Big Martech on LinkedIn and Twitter2022-11-0328 minBig MartechBMT 006 | Martech gobbledygookThis week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain what their technology does, and how it helps customers. What we call "Martech gobbledygook."
We tackle the problem of overstating Martech benefits, aspirational messaging, the issue of homogeneity in technology design and branding, explaining Martech to executives plus a new feature of the show - A question of the week:
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Get the transcript a...2022-10-2627 minBig MartechBMT 005 | The martech downturnIs Martech heading toward a prolonged downturn? Valuations are down, funding is drying up and Martech and Adtech are at historical lows even after the pandemic tech boom. This week, Juan and Scott discuss the unique opportunities for the next round of category creators to ride out of the Martech downturn. This, and no code innovation, Spotify and podcasting, Google's growing workplace ecosystem, and a good marketing automation joke!
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2022-10-2026 minBig MartechBMT 004 | What is data?This week Juan and Scott take a philosophical discussion on the role of data in business. Data-driven obsession is influencing spending on cloud platforms that are forecasted to reach more than $1 trillion in spending by 2026, but privacy and security problems are changing perspectives on the value and liabilities of data collection. Juan and Scott also touch on metaverse spending and VR hardware, Martech stack reviews, generative AI, and cloud innovation.
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Subscribe to get Big Martech updates2022-10-1322 minBig MartechBMT 003 | The rise of ecosystemsEcosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion. In this episode Juan and Scott unpack the rise of ecosystems, the winner takes all dynamics and the tradeoffs and benefits of a web that's increasingly organized around platforms. We also touch on the continued growth in the retail media space, Slack and Salesforce product announcements, and the challenges of data anonymization.
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...2022-10-0528 minMarTech Well Done PLKról krzywego ogórka: rozmowa z Kamilem PorembińskimW tym odcinku moim gościem jest nurek, żeglarz, jak samo o sobie mówi, informatyk rodzinny, przedsiębiorca, podcaster, osoba od twardego IT, która zastanawia się pójściem w MarTech, współtwórca QLOS - Kamil Porembiński. Będziemy rozmawiać o serwerach i technologii w marketingu.2022-09-301h 03Big MartechBMT 002 | Adobe and FigmaWith the $20 billion acquisition of Figma, and the recent announcement of Canva's productivity suite, there has been some major moves in the creative corner of Martech. In this episode Scott and Juan talk about the Figma acquisition, the growth in B2B software marketplaces, the recent Snowflake and Salesforce partnership and AI prompt engineering.
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Follow Big Martech on LinkedIn and Twitter2022-09-2828 min
X-IMPACT職場前輩來作客 S2EP18 - MarTech 台灣新星-awoo科技帶你導覽產業動態，還搞不懂DMP/CDP/CRM/PDP的粉絲們絕對要收聽本集！MarTech帶來新的產業發展機會及各類行銷解決方案，台灣產業也因為多年的研發投入，讓我們可以創造出許多迎刃世界級的行銷技術方案，MarTech與你息息相關，舉凡臉書看到的動態廣告、電商網站的側邊廣告、公司信件上的促銷廣告和LINE官方帳號推文都可以看到MarTech應用的身影。這次邀請到長期推廣OMO 全通路行銷awoo阿物科技的Agelline來帶你剖析各種艱深的技術詞語 awoo資深行銷總監Agelline的工作經歷非常多元，曾擔任PM、Sales、Strategy、Marketing等職能，本集將跟大家分享從硬體產業跳轉到MarTech產業做行銷的經歷，並結合自身技術與行銷應用的經驗，剖析市場上的行銷解決方案差異之處，以及用高層主管的思考架構從商業目標出發到實際行銷落地應用的規劃該如何執行！ 最後也透過Agelline自己的職涯經驗讓大家思考自己的職涯規劃， 什麼才是好的工作？ 到底跳槽是不是件好事，跳槽前的決策方法又是什麼？ 對於產業動態或是豐富職場人生有興趣的絕對不要錯過這集！ ▶ 本集重點： 0:10 主持人開場 0:25 MicMind Podcast 場地介紹 0:58 來賓介紹 4:05 對 MarTech 的發展與觀察 6:45 MarTech 是什麼？DMP、CDP、CRM、PDP一次搞懂 13:35 為什麼多數 MarTech 會往日本佈局？ 16:20 觀察 MarTech 從「碎片化」往「整合化」發展 19:15 MarTech 的人才需求有哪些？ 25:40 如何向品牌方提出好提案？ 29:35 MarTech 案例分享-如何做好策略行銷？ 36:29 MarTech 案例分享-數位轉型的核心是什麼？ 37:40 如何評估是否該跨領域轉職？ 41:30 職涯選錯怎麼辦？ 45:45 Awoo 成長駭客年會活動&徵才資訊 48:35 3 點 takeaway ▶ 哉編(主持人)：Eric Kuo 來賓：Awoo資深行銷總監 Agelline Chen ▶ Awoo宣傳資訊 ▶ MicMind Studio，紀錄美好生活的自媒體空間、MicMind 為台北最美的 podcast錄音室 ；除了提供完善且優質的錄音設備外，也提供六種不同主題的錄音空間租借。 不論您是錄製Podcast 、Youtube、直播、線上課程、商品拍攝…等，一間錄音室，就能多 元的使用！ MicMind 用聲音傳遞美好理想 用空間品味質感生活 使用折扣碼「xchange」即可享有租借錄音室9折優惠唷! https://www.micmind.studio/ ▶ 每雙週三晚上 10:00 準時上架，小週末配點小酒邊喝邊聽吧 ▶ 歡迎關注「XChange」社群獲得最新資訊與活動 Facebook: https://www.facebook.com/XChange.tw Instagram: https://www.instagram.com/xchange.tw/ LinkedIn: https://www.linkedin.com/company/xchange-tw/ Medium: https://medium.com/xchange ▶留言告訴我你對這一集的想法： https://open.firstory.me/user/ckajd6r9dge2l0873370ey9qa/comments Powered by Firstory Hosting2022-09-2850 min
Big MartechBMT 001 | Is Martech Heading Towards Its 2nd Age?The 2nd age of Martech, marketing technology black holes, China and data sovereignty, and stopping your friends from buying a CDP. Welcome to the first ever edition of Big Martech - a weekly show from Scott Brinker and Juan Mendoza about the biggest stories, ideas and topics in the marketing technology industry.
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2022-09-2121 minC'è vita su MarTech?01 - HandshakeChi siamo? Cosa facciamo? Dove stiamo andando? E perché?Davide Di Blasi e Thierry Bignamini si presentano e presentano C'è vita su martech?Scrivici a cevitasumartech@gmail.com e seguici su Twitter @cevitasumartech2022-09-1525 min
MarTalks- The #1 Ecommerce and MarTech application podcastHow to scale a martech sales function, w/ Tod KlubnikWhat makes a great leader in martech sales? The yardstick I have always used is the ability to scale a successful team by attracting, and getting the best out of, the most talented professionals in the market.For that reason, I hold Tod Klubnik in the very highest regard. His success as a head of sales, and latterly a CRO, at SaaS businesses made him a natural fit for the first episode of The Martalks Podcast.You can listen to the full podcast here, or visit the Rosenstein Group blog to read an article based...2022-06-2829 min
B2B Hero Podcast#67 Die Bedeutung von MarTech im modernen B2B MarketingDer digitale Wandel ist gerade in Traditionsunternehmen oft mit Hindernissen verbunden. So ziehen sich die Transformationsprozesse oft über Jahre. Nichtsdestotrotz sind sie jedoch nötig, funktionieren aber nur mit guter und langfristiger Kommunikation. Auch im Marketing ist digitale Technologie nicht mehr wegzudenken, egal ob Social Media, Marketing Automation oder CMS – all das fällt in den Bereich von MarTech.
In dieser Folge sprechen Henryk Börngen, Global Head of Marketing Smart Mobility bei Continental Automotive, und marconomy Redakteurin Alicia Weigel über MarTech als Zukunft des B2B Marketings. Henryk hat bereits mehr als 15 Jahre Erfahrung im B2B Marke...2022-06-1726 min
The Hard Corps Marketing ShowMapping Out MarTech - Scott Brinker - Hard Corps Marketing Show - Episode # 288The solutions available to marketers are always evolving through new innovation and integration and finding the right tool can seem like an immense chore. Thankfully, Scott Brinker, the creator of the MarTech 5000 and VP of Partner Ecosystem at HubSpot, has literally created the map of the MarTech wilderness and is here to guide you through it. Get ready to learn about how MarTech is both expanding and consolidating at the same time, why marketers revolve through the same channels over and over, and where the buyer’s emotions in B2B sales come from.
Busted Myt...2022-06-091h 23
B2B Marketing PodcastEpisode 57: The State of Martech with Clevertouch Marketing’s Adam SharpIf Clevertouch, the first purely martech-focused consultancy in Europe, doesn't know their martech, then who does? David Rowlands, head of content at B2B Marketing, sat down with their CEO and founder Adam Sharp to discuss the results of their latest report: The State of Martech 2022.
David and Adam discuss the changes, movements and dynamics within the martech sphere - and what this means for you.
You can check out the report here: https://clever-touch.com/pre-order-state-of-martech-2022?&utm_source=editorial&utm_medium=cta&utm_campaign=state_of_martech_report&utm_term=episode_57:_the_state_of_martech_with_clevertouch_marketing%E2%80%99...2022-05-0627 min
Making Sense of Martech#022 | The state of Martech educationIn this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech education firm based in the UK. He’s was the 2020 Marketing Technology Business Leader of the Year in the United Kingdom and is an international speaker in the marketing technology industry. The Martech Alliance has trained companies like TikTok, McKinsey, and Facebook in the various disciplines of Martech through their online courses, training events, book clubs, and their online community. When I first met Carlos we talked about his vision for education in marketing technology, as multivariate, cont...2022-03-2741 min
Reimagine Marketing: A podcast from SASMatch MarTech with Customer Experience GoalsToday, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It’s less about changing what marketing does and more about transforming how the work is done. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of oper...2021-10-1232 minReimagine Marketing: A podcast from SASMarTech Perils and PromisesMarketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how...2021-09-2831 min
Digital Marknadsföring med Tony HammarlundMartech och att bygga den perfekta martech-stacken #73Marknadföringssteknologi eller martech blir en allt viktigare del inom marknadsföring och vårt arbete som marknadsförare.
Det blir därför viktigt att ha en tydlig strategi för martech om man ska kunna bygga en väl fungerande sammansättning av verktyg, martech-stacken. Jag bjöd därför in marknadsföraren och martech-specialisten Niklas Nikolaidis.
Och för att fråga om går det att bygga den perfekta martech-stacken.
Då vilka verktyg, tjänster och plattformar man ska använda är en av de vanligaste frågorna så hoppas och tror jag att du kommer att gilla det h...2021-09-1300 min
Metrics that Measure UpPodcasts + MarTech Metrics that Matter - with Ben Shapiro, Host of the MarTech PodcastBenjamin Shapiro started his internet marketing career at eBay, one of the first, largest and most data-driven marketplaces in the world. Ben's 7 years at eBay provided him the foundation of being a great digital marketer, including SEO and content marketing.Ben caught the Silicon Valley start-up bug, and spent the next 8 years in marketing leadership at B2C early-stage companies, and then he started the MarTech podcast in 2015.Ben's initial experience with podcasting was "an experiment that went wrong". In this case, wrong meant it was more successful than he could have even dreamed, and qu...2021-04-2027 min
Humans of Martech26: Melissa Ledesma: Women of MartechToday's episode features a call-to-action for our listeners: take a few moments, check out Women of Martech, and share it with someone you think could benefit. We're joined by Melissa Ledesma, Executive Director of Women of Martech. Here's an overview of her bio: Melissa Ledesma Director Of Content & Comms at DMS (Digital Media Solutions), a leading global ad-tech enabled performance advertising companyShe's also Executive Director of Women of MartechBefore the ad world, she spent several years in real estate, mortgage and entertainment playing different PR/event, email marketing roles.she works out...2021-03-2341 min
Marketing and Tech Book ClubMarketing & Tech Book Club: Customer Data Platforms by Martin Kihn & Chris O'HaraIn our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms.
We catch up with Chris and Martin on:
- Breaking down CDPs in simple terms
- Why there is so much confusion in the space surrounding CDPs
- Pinpointing which CDP promises deliver and why some are falling short
- CRMs, DMPs and CDMPs
- The competitive advantage a CDP can bring to your business
- The importance of the growing role of a Data Scientist
- M&A pr...2021-01-2145 min
The Martechno Beat: Decoding Martech!Martech Adoption Insights From Middle East’s Top Martech Media Company, Martech Vibe2020 has been a watershed year for digital transformation. The prevailing conditions have compelled numerous B2C and D2C brands across industries to prioritize the use of marketing and technology together to engage with their customers.With a sea change being observed in the marketing space as brands go digital, it’s also important for brands and marketers to keep up with the latest trends. To learn about the biggest and latest martech trends in the emerging markets of the Middle East and Africa, we caught up with Sanjay Swamy, Co-Founder and Director of Partnerships at MarTech Vi...2020-11-1919 min
Humans of Martech07: Brian Leonard: Be friends with engineering with open source MartechYou reached out to us to come on and talk about the world of open source martech and other than knowing that Mautic was an OS automation tool, I didn’t really know much else about the space.So I’ve gotten down some rabbit holes prepping for this episode so pumped to dive in with you today. Why don’t we start with the big differences between martech and open source martech.I know that normal software does not include the source code while open source does and modifications and customizations are encour...2020-11-1037 min
Marketing and Tech Book ClubThe MarTech Landscape Part 2: Chris Wickson from IntegrateThere are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast Carlos chats to Chris Wickson, founder and CEO of Akkroo and now GM at Integrate about his journey from start up to acquisition.
Check out part 1 featuring Scott Brinker, godfather of martech and producer of the Marketing Technology Landscape2019-12-1322 min
Marketing and Tech Book ClubThe MarTech Landscape Part 1: Scott BrinkerIn this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's grown over the years and what it's come to mean to marketers everywhere.
Check out part 2 featuring Chris Wickson from Integrate2019-12-1320 min
The Martech EffectSuper Massive Martech GraphicIn this episode of The Martech Effect Frans and Roel talk about Martech definition a little bit more. On the same day as astronomers have taken the first ever picture of a super massive black hole, we thought it to be no more than logical to introduce the Martech Supergraphic to our listeners. The graphic divides different types of Martech into Red Martech, Orange Martech, Yellow Martech, Green Martech, Blue Martech and Dark Grey Matt...Martech. Frans connects the Supergraphics to the AIDA model by distinguishing marketing tasks: I like what you tell, tell me more, I like what you...2019-04-1027 min