Shows
Talk Freelance To MeFrom Writing to Consulting: Freelance Success and Giving Back with Mara ShorrHow can you turn your creative passion into a thriving freelance business and still give back?In this episode host Ashley Cisneros Mejia sits down with long-time friend and expert consultant Mara Shorr to explore the intersection of journalism, business, and advocacy. Mara shares tactical tips for freelancers ready to expand their business, including how to hire your first virtual assistant or contractor and why documenting systems is key to scaling.But it’s not all business—Mara opens up about her inspiring advocacy work as a foster mom, guardian ad litem, and foster dog care...2025-01-1653 min
The Crowes NestThe Crowes Nest Podcast Episode 7: What contributes to BrinsonAnderson’s success?Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Listen in as Candace and TK are joined by Amy Anderson, aka The “Surgeon Whisperer” Co-Founder of BrinsonAnderson Consulting, and Mara Shorr, aka “The Group Project Girl” Consultant at BrinsonAnderson Consulting, as they share the success stories of some of their clients. We hope you enjoy and happy listening!
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“We are on a journey, whether we're starting a practice, building a practice, or growing a business; we're on a mission. And, by golly, something is going to trip us up...2024-08-3042 min
Legal 123s with ByrdAdattoScaling: Optimizing Your Practice for Growth with BrinsonAnderson ConsultingIn this episode, Brad and Michael are joined by medical practice management consultants Amy Anderson and Mara Shorr of BrinsonAnderson Consulting. Tune in as they share practical tips to optimize your practice and support ongoing growth. Learn about the importance of establishing solid processes, effective lead management, and adapting to industry changes. They also discuss the impact of culture on a practice’s growth and how to maintain a strong foundation amid expansion. Listen for valuable insights on building and growing a successful medical practice in today’s competitive landscape. Watch full episodes of our podcast on our YouTu...2024-07-2430 min
Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by NextechCompeting Against the Non-Compete with Amy Anderson and Mara ShorrA new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry’s most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team member to stay. Guests Amy Anderson, Co-FounderBrinsonAnderson Consulting...2024-06-2633 min
Mending Families67. Child advocacy and fostering teens with Mara ShorrOn today’s episode, Mara shares about being a child advocate and how that led her and her husband to being a kinship care provider for a teenage girl. We talk briefly about group homes and the “wish list” Mara has for the future of group homes. She gives us good things to think about when it comes to being involved in the lives of children in foster care, and provides us with resources, thoughts, and insights that are helpful to everyone!
Mara Shorr is a highly regarded national consultant, speaker, and writer, as well as a former...2024-06-1757 min
Doing This DifferentlyEPISODE 5: Child-free and Fostering a TeenImagine being very clear on the idea that you and your spouse will remain child-free, and then…you parent a teenager! Mara Shorr and her husband, Russell, did just that. This path began when Mara had a conversation with a good friend about becoming a volunteer advocate for a child in foster care. Between not being a parent and not knowing much about the foster care system, Mara wasn’t sure this was the right move for her. But Mara’s experience as a healthcare advocate for her grandmother and her brother, who struggled with substance abuse, actually prepared her we...2024-05-021h 26
Medical Spa InsiderGreatest Hits: Things Start Up Med Spas Need to KnowThis week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.
2024-03-1450 min
The Fearless Fostering PodcastAdvocating for Teens with Mara ShorrThis week, I'm speaking with my friend Mara again and this time we're chatting about how she got involved in the foster care system and what led her to now fostering a teenager. We also chat about foster care and group homes for teenagers and how you can get involved.Follow Mara on Instagram: www.instagram.com/marashorr2023-02-1622 min
Shorr Solutions: The PodcastEp. 78 - Top Signs There Could Be Theft in Your Aesthetic PracticeSend us a textWhile we wish it weren’t true, employee theft affects businesses every day, and unfortunately, your practice is not exempt from being susceptible. For this reason, we decided to share with YOU, our loyal podcast listeners, our experiences and expert advice, to help you detect and correctly deal with theft in your aesthetic practice. Tune in to this episode of Shorr Solutions: The Podcast, to learn how to prevent theft and avoid potential embezzlement scenarios through the use of protocols and processes including the implementation of cameras in key area...2023-01-2135 min
Shorr Solutions: The PodcastEp. 77 - How to Cross-Market to Existing Patients with Risa Goldman LuksaSend us a textDid you know that one of the easiest ways to increase sales in your aesthetic practice is to cross-sell to your existing patients? “Cross-selling” is selling additional products or services to current patients, and when done correctly, it can translate into significant profits and greater patient retention rates! However, how do you go about leveraging this strategy to skyrocket your growth? Tune in to this episode of Shorr Solutions: The Podcast, as our co-host and award-winning practice management expert, Mara Shorr, joins forces with CEO and founder of Goldman Marke...2023-01-0729 min
Shorr Solutions: The PodcastEp. 76 - Building a Strong Team: Processes, Protocols and Working Together Towards SuccessSend us a textThis episode of Shorr Solutions: The Podcast was originally recorded as a lecture for the Australasian Society of Aesthetic Plastic Surgeons 44th Annual Conference; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well! As award-winning practice management consultants, we want to equip you to operate your aesthetic practice successfully and build a strong team. Without effective processes/protocols in place and a dedicated team that follows them, your growth will be difficult to attain and even m...2022-12-201h 02
Shorr Solutions: The PodcastEp. 75 - How to Keep Patients Coming Back for More Treatments & ProceduresSend us a textThis episode of Shorr Solutions: The Podcast was originally recorded as a webinar for the Aesthetic Multispecialty Society; however, we thought the content was so important we wanted to make sure you, our loyal podcast listeners, heard it as well!Did you know the average cosmetic patient costs $400 to obtain? Yes, it is far more expensive to attract new patients than retain current ones, so don’t neglect an effective way to drive sales and increase profits by keeping patients coming back for more! Tune in to t...2022-12-101h 00
Shorr Solutions: The PodcastEp. 74 - The Dos and Don’ts of Dealing with Negative Online ReviewsSend us a textWe know you work relentlessly in your aesthetic practice to provide only the best customer service and procedures to keep patients happy, build their trust and build a strong brand image. When it comes to online reviews, there’s no doubt they have the power to help accomplish these goals, however, how do you deal with a negative review that has the ability to do the complete opposite? Tune in to this episode of Shorr Solutions: The Podcast to learn what to do and what to avoid when handling nega...2022-11-2624 min
Shorr Solutions: The PodcastEp. 73 - How to Recession Proof Your Aesthetic Practice & Prepare for the Upcoming Storm with Samuel Peek, JDSend us a textDon’t let the upcoming recession affect your aesthetic practice. Join us as our award-winning practice management experts, Jay Shorr and Mara Shorr, join forces with CEO and founder of Incredible Marketing, Sam Peek, JD to discuss the steps every practice should take to weather the storm.Learn the benefits of finding your target audience, marketing tactics to implement and how to rise above the crowd and make your practice stand out so you can keep patients coming in. Don’t wait and see. Be prepared and ready!Sc...2022-11-1252 min
Shorr Solutions: The PodcastEp. 72 - Top 5 Protocols Your Aesthetic Practice Is MissingSend us a textOftentimes our clients express their desire for more policies, protocols, and procedures to help them take their aesthetic practices to new heights! For that reason, we want to share with you the top 5 protocols you need to know and begin applying TODAY!Tune in to this episode of Shorr Solutions: The Podcast to learn how to improve organization, order and consistency in your practice’s operations including, how to set up an effective social media policy for your team, implement paid-time-off request forms, create a successful inventory management process and ho...2022-11-1115 min
Shorr Solutions: The PodcastEp. 71 - Working From Home and Tracking Your Team: The Good, Bad and PossibleSend us a textDo you ever wonder about the productivity of your team while working from home? While aesthetic practices just like you implemented working from home prior to the pandemic, the game changed in 2020… and we don’t see it changing back any time soon in regard to the flexibility team members are looking for. Are you unsure whether or not this is possible for those who are answering your phones? Join us to make sure you set up your team up for success, including how to track each team member’s product...2022-10-2134 min
Shorr Solutions: The PodcastEp. 70 - Preparing for a Successful Holiday Season in Your Aesthetic PracticeSend us a textThe most wonderful and exciting time of the year is peeking over the horizon. Soon, you and your loved ones will gather ’round to eat pumpkin pie, drink marshmallow hot chocolate, exchange gifts and sit cozily by the crackling fire. But, even more, your practice’s business will boom as patients and potential patients want to glam up and look their best for the merry season! Are you prepared?Tune in to this episode of Shorr Solutions: The Podcast to learn quick tips to prepare for a successful and smooth holiday seas...2022-10-0711 min
Shorr Solutions: The PodcastEp. 69 - What Do I Need to Know About 90-Day Probationary Periods for New Employees?Send us a textWe’ve all heard the term "probationary period” used to describe the first few months of a new employee at a job. However, what does it mean, how does it benefit your aesthetic practice and should you implement it in your office? In this episode of Shorr Solutions: The Podcast, co-hosts and practice management experts, Jay Shorr and Mara Shorr, talk about 90-day probationary periods, including what exactly is a probationary period? What is their purpose? What happens after the period is over? What does pay look like...2022-09-0939 min
Shorr Solutions: The PodcastEp. 68 - Harnessing the Power of Mindset in Your Aesthetic PracticeSend us a textDo you often find that you get in the way of your own success just by believing in limiting beliefs? Do you have trouble reframing your mindset when you talk yourself down?In this week’s episode of Shorr Solutions: The Podcast, "Harnessing the Power of Mindset in Your Aesthetic Practice" host and practice management expert, Mara Shorr is joined by the incredible Katie Martin PA-C, to help you explore a side that will bring you more awareness to mindset and energy in yourself, your practice, and the world ar...2022-08-1237 min
Shorr Solutions: The PodcastEp. 67 - I'm Afraid to Give My Employees Feedback Because They'll QuitSend us a textMany clients and aesthetic practice owners often come to us with the same concern: how should they effectively give feedback to their team members without the fear of losing them?In this episode of Shorr Solutions: The Podcast, co-hosts and practice management experts, Jay Shorr and Mara Shorr, talk about effective ways to provide feedback, in a constructive and professional manner, to team members. They also discuss how not to let perfection get in the way of "good,” when setting and achieving your team goals. This is a must-listen.2022-07-2924 min
Shorr Solutions: The PodcastEp. 66 - Can I Say No to PTO?Send us a textWith summer now in full swing, children off from school, and vacation time looking as appealing as ever, you as an aesthetic practice owner may be making some tough decisions about time off for your employees. If you're wondering if you can say "no" when an employee asks for PTO, don’t worry you're not alone. In this episode of Shorr Solutions: The Podcast, co-hosts and practice management experts, Jay Shorr and Mara Shorr go over the meaning of PTO, the importance of being compliant with state laws, if...2022-07-0124 min
Shorr Solutions: The PodcastEp. 65 - Optimizing Staff Performance: How to Hire, Train & Manage Your Team Strategically with Charlie WinnSend us a textHiring, training, and managing staff in a strategic way can be challenging. You may wonder, "How do I know which positions I need to hire and when? Where do I even start when it comes to measuring staff performance?"In this episode of Shorr Solutions: The Podcast, "Optimizing Staff Performance: How to Hire, Train & Manage Staff Strategically” hosts and practice management experts, Jay Shorr and Mara Shorr, join forces with Charlie Winn, co-founder of Liine and patient lead management expert, to help YOU, make smart staffing decisions for your aesthetic pr...2022-06-171h 08
Shorr Solutions: The PodcastEp. 64 - Should I Hire a Marketing Intern?Send us a textDeciding if hiring a marketing intern for your aesthetic practice will benefit you or not can be a tough decision. Many questions may come to mind, such as: is it even worth it? Should the internship be paid or unpaid? What number of hours the intern will work? How much training and teaching time will be involved? In this episode of Shorr Solutions: The Podcast, “Should I Hire a Marketing Intern?” host and practice management expert, Mara Shorr, shares her knowledge and expertise, as well as her own experience of hirin...2022-06-0316 min
Shorr Solutions: The PodcastEp. 63 - Why Your Leads Aren't Converting and How to Fix It with Charlie WinnSend us a textThis episode of Shorr Solutions: The Podcast was originally recorded as a webinar with Charlie Winn, co-founder of Liine and patient lead management expert. We thought the content was so important we wanted to make sure YOU, our loyal podcast listeners, heard it as well!Your marketing efforts only go so far. While it’s essential to have effective marketing initiatives that get your phone to ring, inbox to “ding” and social media channels to “ping,” what your staff does next is key.In this episode of Shorr Solu...2022-05-201h 08
TECHxplorationThe Future of Social Podcasting AND Is Netflix Dead?!This episode might be the "meta" episode because we're talking about podcasting on our podcast! Stu Goffman tells us about his new social podcasting app, Picked Cherries. Say "podcasting" again, we dare you! The podcasting industry is growing rapidly, and Picked Cherries is an intriguing app that allows users to share and connect over podcasts like never before. We think that's awesome and you might, too! You know what else is awesome? Netflix's stock dropped 30% in a single day, which is awesome if you were looking to buy some at a discount! (Not Financial Advice) We kid, but really...2022-05-1039 min
Florida Podcast Network's All Shows FeedTECHx - The Future of Social Podcasting AND Is Netflix Dead?!This episode might be the "meta" episode because we're talking about podcasting on our podcast! Stu Goffman tells us about his new social podcasting app, Picked Cherries. Say "podcasting" again, we dare you! The podcasting industry is growing rapidly, and Picked Cherries is an intriguing app that allows users to share and connect over podcasts like never before. We think that's awesome and you might, too! You know what else is awesome? Netflix's stock dropped 30% in a single day, which is awesome if you were looking to buy some at a discount! (Not Financial Advice) We kid, but really...2022-05-1039 min
Shorr Solutions: The PodcastEp. 62- When & How to Fire an EmployeeSend us a textAs a business owner, you face many tough decisions, but none is tougher than having to let an employee go. Although very uncomfortable and not easy to do, that difficult conversation to terminate an employee who is not the right fit for your aesthetic practice is needed. But when is it necessary and how do you do it?In this episode of Shorr Solutions: The Podcast, "When & How to Fire an Employee” hosts and practice management experts, Jay Shorr and Mara Shorr, describe signs of when to fire an employee, how to...2022-05-0647 min
TECHxplorationBuilding a Business in a Niche Market and BMW Becoming the New Tesla?!In this episode, we interview Mara Shorr, an award-winning operator, podcast host, and partner in Shorr Solutions, a nationwide consulting agency that specializes in helping aesthetic medical practices grow their business. She's expanded her team these past few years and explains how she continues to help new businesses by offering amazing information...completely free! We also dive into BMW throwing down the gauntlet in the electric vehicle space, coming hard at Tesla's dominance. Will they topple Elon's electric vehicle monopoly? Hosts: Craig Brooks (CEO) and David Forman (COO) of Clarity Creative Group in Orlando, FL ...2022-04-2651 min
Florida Podcast Network's All Shows FeedTECHx - Building a Business in a Niche Market and BMW Becoming the New Tesla?!In this episode, we interview Mara Shorr, an award-winning operator, podcast host, and partner in Shorr Solutions, a nationwide consulting agency that specializes in helping aesthetic medical practices grow their business. She's expanded her team these past few years and explains how she continues to help new businesses by offering amazing information...completely free! We also dive into BMW throwing down the gauntlet in the electric vehicle space, coming hard at Tesla's dominance. Will they topple Elon's electric vehicle monopoly? Hosts: Craig Brooks (CEO) and David Forman (COO) of Clarity Creative Group in Orlando, FL ...2022-04-2651 min
Shorr Solutions: The PodcastEp. 61 - Employee Retention: How to Keep Your Rockstars from Joining "Another Band"Send us a textHigh turnover rates are expensive, inconvenient, and prevent you from reaching your revenue goals. That's why developing an effective employee retention strategy helps to increase your success and keep your rockstars from joining another band (i.e., practice!)As consultants helping aesthetic medical practices across the country, we see just how much of an impact employee benefits can have on retention, now more than ever.In this episode of Shorr Solutions: The Podcast, "Employee Retention: How to Keep Your Rockstars from Joining ‘Another Band’”, host and pr...2022-04-2418 min
Shorr Solutions: The PodcastEp. 60 - Tips for Successful Employee Onboardings: Streamlining Your ProcessSend us a textAs businesses and aesthetic practices struggle to decrease employee turnover amidst "The Great Resignation," employee retention has become extremely important (it always has been!), and a successful employee onboarding is one of the best ways to have fewer employees quit or leave, shortly after being hired.In this episode of Shorr Solutions: The Podcast, "Tips for Successful Employee Onboardings: Streamlining Your Process", host and practice management expert Mara Shorr shares tips to have an organized, well-coordinated and well-executed employee onboarding process!To sign up for our Conversion Cascade online...2022-04-1119 min
Shorr Solutions: The PodcastEp. 59 - Top 5 Resume Red FlagsSend us a textAs many aesthetic medical practices continue to struggle with the mass exodus plaguing companies around the world, the need for new staff members, and the pool of applicants deepens as well. You may find yourself sorting through what feels like countless resumes in hopes of finding your next dream employee.In almost every case, there are hidden clues throughout a resume that allow you to determine if a candidate is a great fit for your company or a terrible one. In this episode of Shorr Solutions: The Podcast, our award-winning practice...2022-03-2913 min
Shorr Solutions: The PodcastEp. 58 - 5 Proven Strategies to Grow Your Aesthetic Practice with Nik Rana, MDSend us a textThis episode of Shorr Solutions: The Podcast was originally recorded as a webinar with the Aesthetic Multispecialty Society (AMS), and is sponsored by Weave. However, we thought the content was so important we wanted to make sure YOU, our loyal podcast listeners, heard it as well! To listen to more powerful content just like this AND earn continuing education credits, check out the AMS On-Demand library and upcoming events on their website.Whether you are looking to elevate your practice's efficiency, enlarge your practice's team, or increase your practice's profit, we...2022-02-2651 min
Shorr Solutions: The PodcastEp. 56 - Top 10 Missed Marketing Opportunities in Your Aesthetic PracticeSend us a textThis episode of Shorr Solutions: The Podcast was originally recorded for the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) 2021 annual meeting; however, we thought the content was so important that we wanted to make sure you, our loyal podcast listeners, heard it as well!Marketing is one of the most important investments you can make for your aesthetic medical practice. You may have the best talents, skills, equipment, staff, and even patient experience in the world, but if you don't know how to properly promote that, it's all in...2022-01-1821 min
Shorr Solutions: The PodcastEp. 55 - What Makes a Successful Practice Administrator?Send us a textPractice administrators help with the big picture and goals of the practice. They are the medical director’s or practice owner's right-hand person and are responsible for contributing to the business improvement plans of the practice, supervising administrative staff, overseeing the practice's financials, and maintaining legal compliance.The practice administrator's top priorities include helping the practice grow and increase profitability. But, not just ANY person or staff member can make an outstanding practice administrator. So what does it take?In this episode of Shorr Solutions: The Podcast, you'll learn fr...2021-12-3125 min
Shorr Solutions: The PodcastEp. 54 - Legal Talk: Employee Vaccinations & the Effects of the Great Resignation with ByrdAdattoSend us a textThe “Great Resignation” is a phenomenon occurring right now, where at an incredibly rapid rate, people are leaving and transitioning in and out of the workforce. This is due to many reasons with the main cause being the COVID-19 pandemic and all sorts of matters that have come from quarantining, federal and state laws surrounding vaccinations, and more.This is not happening in just one state, or even the United States, it’s occurring on an international level, hence we wanted to bring you expert insight and address any of your questi...2021-12-1636 min
Shorr Solutions: The PodcastEp. 53 - Price Transparency, Industry Trends & Patient COVID Policies with Jonathan Kaplan, MD, MPHSend us a textPricing is the number one question aesthetic practices get, why not give out pricing in return for a LEAD? In this episode of Shorr Solutions: The Podcast, learn how price transparency for your services can not only be a primary driver to capturing and converting more patient leads, BUT unlocking access to industry trends that can help you make powerful business decisions for your aesthetic practice.Join our co-host and award-winning practice management expert, Mara Shorr, as she welcomes back Dr. Jonathan Kaplan, board-certified plastic surgeon and CEO/Founder...2021-12-0425 min
Shorr Solutions: The PodcastEp. 52 – Top Tips to Reduce Provider and Staff BurnoutSend us a textLet’s be honest: we now live in a world where we have to be “on” 24/7. Social media has taken over, staff drama prevails, patients expect a response instantly and work-life balance is a topic of daily conversation in most social circles and media outlets. This has led to a higher-than-ever level of early physician and staff burnout from a career you’ve trained so hard to achieve.In this episode, host Mara Shorr offers tips on how to avoid provider and employee burnout or, if you’re on the tipping point (or...2021-11-0620 min
Shorr Solutions: The PodcastEp. 51 - Important Management Lessons Learned from COVIDSend us a textThe COVID-19 pandemic gave room for a lot of management mistakes we can all learn from. These mistakes became valuable lessons that make us smarter and wiser practice owners and administrators for the future.In this episode of Shorr Solutions: The Podcast, "Important Management Lessons Learned from COVID", co-hosts Mara Shorr and Jay Shorr discuss how to successfully navigate a future crisis including, putting a "what if" strategy ahead of time, planning the steps that need to be taken if you CAN/CAN'T reopen after a sudden...2021-10-2730 min
Shorr Solutions: The PodcastEp. 50 - 5 Easy & Effective Engagement & Marketing Strategies with Geoffrey BrownSend us a textIn this episode of Shorr Solutions: The Podcast, learn smart ways to attract new business with up-to-date technology, keep your schedules full and build loyalty with returning patients/clients!Brought to you by Weave and presented by our Shorr Solutions team and GoDaddy, you'll learn from our experts, Jay Shorr and Mara Shorr, and successful social media and online reputation management guru, Geoffrey Brown, how to leverage reviews and appointment requests as well as creative digital marketing strategies in order to attract new business. You'll also learn effective engagement...2021-08-271h 07
Shorr Solutions: The PodcastEp. 46 - Navigating the Risk and Reward of Selling Your Medical Practice with Brad AdattoSend us a textIn this episode of Shorr Solutions: The Podcast, co-hosts and award-winning practice management consultants Jay Shorr and Mara Shorr speak with Brad Adatto, co-founder and partner of ByrdAdatto healthcare law firm to lend you their expertise on the pros and cons of selling your medical practice and recap what happened inside the medical industry in Q1 of this year. Together, they touch on the different perspectives of the buyer vs. seller and discuss how a provider can sell their practice at the highest dollar value possible, what is an effective timeline...2021-06-2558 min
Shorr Solutions: The PodcastEp. 44 - Boosting Your Sales Conversions: The Tips & Systems You Need to Implement NOWSend us a textIn this episode, co-hosts Jay Shorr and Mara Shorr teach you tips and systems to boost your sales conversions by attracting patients to your practice using effective marketing and brand awareness strategies, converting leads into patient consults, converting patient consults into scheduled treatments and procedures, and ultimately how to keep patients coming back, time and time again!To sign up for our Conversion Cascade online course, click here. Don't forget to enter code WEBINAR at checkout for 20% off!As a team of award-winning practice management consulting experts, we’re...2021-05-2152 min
Shorr Solutions: The PodcastEp. 42 - Buying or Selling a Practice: Increasing the Chances it's a Positive Experience with Jonathan Kaplan, MD, MPHSend us a textIn this episode, co-hosts Mara Shorr and Jay Shorr are joined by board-certified plastic surgeon Jonathan Kaplan, M.D., M.P.H., owner and medical director of Pacific Heights Plastic Surgery and founder of BuildMyBod. Together they discuss Dr. Kaplan's experience purchasing his now successful aesthetic medical practice and address why he chose to buy a practice that already existed instead of opening up one from scratch, what he would do differently if he bought a practice now, what happened to the existing employees of the practice once he bought it, and more!2021-04-031h 01
Shorr Solutions: The PodcastEp. 41 - Top Mistakes Providers Make When Opening Up a New OfficeSend us a textNo matter how long you’ve been in practice, or how much experience (or cash!) you bring to the table, going out on your own is never easy. From selecting a space to selecting your equipment, hiring your staff to figuring out how to provide benefits, the creation of your business plan is just the tip of the iceberg. Tune in as co-hosts Mara Shorr and Jay Shorr explain how to make the transition on your own as effortless as possible!2021-03-1944 min
Shorr Solutions: The PodcastEp. 40 - What's New? New Year, New President, New Vaccine, New Policies with Brad AdattoSend us a textWith so much "newness" comes a lot of questions and uncertainty. So what do medical leaders need to know about how the new administration plans on addressing COVID and the medical industry?In this episode of Shorr Solutions: The Podcast, "What's New? New Year, New President, New Vaccine, New Policies", co-hosts Mara Shorr and Jay Shorr speak with Bradford Adatto, Partner of ByrdAdatto Health Care Law Firm, to inform you of the new rules the administration has pledged to initiate. Tune in for updates on extremely relevant...2021-03-0552 min
Shorr Solutions: The PodcastEp. 39 - Who We Are and What We DoSend us a textIn this episode, co-hosts Mara Shorr and Jay Shorr explain what it’s like working with Shorr Solutions. Tune in to learn about what services we provide, who our typical clients are, and how we work with practices remotely!Click here to listen to our company's origin story in our very first episode, "Founding Shorr Solutions"!2021-02-1929 min
Shorr Solutions: The PodcastEp. 38 - A Cautionary Tale With ByrdAdattoSend us a textIn this episode of Shorr Solutions: The Podcast, “A Cautionary Tale with ByrdAdatto”, co-hosts Jay Shorr and Mara Shorr are joined by Michael Byrd and Brad Adatto, partners of the ByrdAdatto health care law firm. Jay and Mara were able to share their own “dumpster fire” story (a poorly mismanaged situation that leads to a disaster) and something so profoundly important to what led to the start of our company: the passing of Jay’s late wife and the loss of their multi-million dollar practice which he was a partner and practice adm...2021-02-0535 min
Shorr Solutions: The PodcastEp. 37 - Bridging the Age Gap: Working with Baby Boomers and Millennials in the Same Bussiness with Co-Host Jay ShorrSend us a textLet’s face it: today’s baby boomers are working longer than ever, and they’re nothing like today’s millennial generation. With that, there are now more generations working together than ever before, and with that comes a difference of opinion on everything from best practices in sales and customer service to how to handle technology and new media in the workplace.Join co-hosts Mara Shorr and Jay Shorr in this episode of Shorr Solutions: The Podcast, “Bridging the Age Gap: Working with Millennials and Baby Boomers in the Sam...2021-01-2252 min
Legal 123s with ByrdAdattoA Cautionary Tale with the Dynamic Duo Jay and Mara ShorrIn business and in life, “bleep” happens. Michael and Brad are joined by the dynamic duo, Jay and Mara Shorr of Shorr Solutions as they share their story of mixing business with family and how this affected the way they help their clients. In the second part of the episode, Michael and Brad discuss the 4 C’s of business planning: Cost, Compensation, Control and Contingencies.To learn more about Shorr Solutions Visit https://shorrsolutions.com/ Visit our website www.byrdadatto.com to learn more and to subscribe to the ByrdAdatto newsletter. Follow us on social media to sta...2021-01-2035 min
Shorr Solutions: The PodcastEp. 36 - How Much is My Practice Worth with Co-Host Jay ShorrSend us a textYou may ask yourself why you need to worry about a valuation of your aesthetic practice. But the truth is, EVERY practice owner will need a valuation of their practice at some point in their career. Whether you've just wrapped up your residency or fellowship and are looking to buy a practice from another provider, are merging your practice with another practitioner, or are selling your practice to another provider (at the time of your retirement or due to another cause), its essential you are knowledgeable about how to assess the value of...2021-01-0847 min
Shorr Solutions: The PodcastEp. 35 - How to Relate to Millennial Patients in Your Practice with Co-Host Jay ShorrSend us a textIn this episode, co-hosts Mara Shorr and Jay Shorr dive into how to attract more millennial patients to your aesthetic practice and how to relate to them through effective marketing. Tune in now to learn more about creating marketing content, repurposing content on multiple channels, and leveraging social media...all while adhering to HIPPA.2020-12-181h 01
Shorr Solutions: The PodcastEp. 34 - How to Book More Appointments Through 2020 and Into 2021 with Kelly SmithSend us a textIn this episode, host Mara Shorr teams up with Kelly Smith, the founder and CFO of Projected Growth Consulting, to provide insight into how you can increase your medical spa sales in any economy.Tune in to get our proven method to earn sales from existing patients now, fill appointment schedules, and create an influx of revenue through the end of the year and into 2021!To access the sales coaching package referenced in this episode, please click the link below. The package is 2020-12-1151 min
Shorr Solutions: The PodcastEp. 33 - Top 10 Tips to Becoming a Better Leader in Your PracticeSend us a textIn this episode, host Mara Shorr dives into how to handle conflict amongst your team, how to further improve your leadership skills, and what you as a leader could be doing wrong that could be costing you quality team members in your aesthetic practice. Listen now to learn more!2020-12-0416 min
Shorr Solutions: The PodcastEp. 32 - Why Your Patient Care Coordinator is Losing Your Practice MoneySend us a textIn this episode, host Mara Shorr describes what your patient care coordinator may be doing wrong that is costing you revenue, how to fix these mistakes, and how to improve their communication and sales skills! Listen now to learn more!2020-11-2725 min
Shorr Solutions: The PodcastEp. 31 - How to Keep Your Patients Coming Back for More with Proper Follow-upSend us a textHost Mara Shorr discusses how to ensure your team is following-up properly with patients by verifying your receptionist has extensive training in welcoming and scheduling patients and continuing to reach out when they may need a follow-up appointment. Tune in now to learn more about how your practice can build a more meaningful connection with patients, and keep them coming back for more!2020-11-2021 min
Shorr Solutions: The PodcastEp. 30 - Looking Ahead to 2021 with Co-Host Jay ShorrSend us a textIn this episode, co-hosts Jay Shorr and Mara Shorr share immediate processes for improving revenue momentum in Q4 2020 and foundations for running your practice efficiently in Q1 2021 (and beyond). Tune in to learn how to fine-tune the art of closing MORE LEADS (even in today's new landscape)!2020-11-1342 min
Shorr Solutions: The PodcastEp. 29 - How to Prevent Employee Theft in Your Aesthetic Practice with Co-Host Jay ShorrSend us a textIn this episode of Shorr Solutions: The Podcast, “How to Prevent Employee Theft”, host Mara Shorr is once again joined by none other than her business partner - and father - Jay Shorr. Tune in as they discuss the warning signs of theft and what to do when you've caught a staff member stealing, as well as how to stop theft in its tracks and prevent it from happening in the first place. Tune in now to learn more!2020-10-301h 05
Shorr Solutions: The PodcastEp. 28 - How to be a Master Negotiator in Your Aesthetic PracticeSend us a textHost Mara Shorr sheds light on helpful negotiation tips that will serve your practice for a lifetime such as how to discern if you’re getting the best price, how to understand the other party’s objective, and how to find a happy medium - just to name a few! Tune in now to sharpen your skills and learn more about how to become a master negotiator!2020-10-2323 min
Shorr Solutions: The PodcastEp. 27 - Influencer Partnerships: Top Tips for Your Aesthetic PracticeSend us a textHost Mara Shorr delves into how to find the best influencer to partner with your practice, and inciteful tips to ensure you both understand each other’s needs. Tune in to learn about steps you can take to ensure you both get the most out of your partnership!2020-10-1718 min
Shorr Solutions: The PodcastEp. 25 - 5 Tips for Using the Xeomin Partnership with Gwyneth Paltrow in Your PracticeSend us a textIn this mini-episode, host Mara Shorr discusses the role of a celebrity spokesperson in aesthetic companies by examining Xeomin’s recent partnership with Gwyneth Paltrow and evaluating how you should adjust marketing in your practice. Tune in now to learn more!2020-09-2510 min
Shorr Solutions: The PodcastEp. 24 - When We're OVER the Word 'Unprecedented'Send us a textIt may seem as though there is only one word to perfectly describe the difficult times we are in and that is ‘unprecedented.’ We found ourselves seeing the word over and over again and even using it in most of our emails, website updates, social media posts, blog posts, etc. But we are over it, and chances are, your patients are too! Tune in now as host Mara Shorr lists nine creative alternatives you can use in your marketing copy!2020-09-1706 min
Shorr Solutions: The PodcastEp. 23 - How to Hire Your Next Rockstar EmployeeSend us a textJoin Mara Shorr in her solo episode as we walk through how to hire your next amazing team member, where to find them... and which tell-tale resume red flags to stay away from!2020-09-1121 min
Shorr Solutions: The PodcastEp. 22 - Understanding the Psychology of Your Patient with Greg Lewen, MDSend us a textGreg Lewen, M.D., a double board-certified oculofacial plastic surgeon in Aventura, FL, joins host Mara Shorr to chat about evaluating your patient's needs from a psychosocial standpoint, the tactics behind a strong sales strategy, and what personal habits he swears by daily to make him the best surgeon and provider possible. PLUS, tune in to learn why he chose to go into such a niche specialty!2020-09-0437 min
Shorr Solutions: The PodcastEp. 21 - Working with the Aging Face Patient with Jonathan Grant, MDSend us a textJonathan Grant, M.D., joins host Mara Shorr to talk about how he's grown his aging face population, trends he's seen through COVID, and that time a patient bargained with him using... salmon. Listen and learn to find out about dealing with negotiators... and whether or not he took the barter. 2020-08-3146 min
Shorr Solutions: The PodcastEp. 20 - Back From the Archives: Founding Shorr Solutions with Co-Host Jay ShorrSend us a textWe are bringing our very first episode back from the archives!! Tune in once more as host Mara Shorr interviews none other than her business partner - and father! - Jay Shorr to cover the very beginning of how they founded Shorr Solutions and how they grew it from a side hustle to a national, award-winning practice management company. PLUS the two discuss what it's like working together with family.2020-08-1549 min
Shorr Solutions: The PodcastEp. 19 - The Science Behind Skincare with Carl Thornfeldt, MDSend us a textGrowing up on a farm, Dr. Carl Thornfeldt learned early on how the healing power of vitamins proved vital. Listen as he talks with host Mara Shorr about how that translated to his work launching the Epionce skin care line, why he still treats patients in his clinic five days a week now... and how his love of science led him to read the entire encyclopedia (not comic books!) when he was young. Finally, this is one of our more scientific episodes. Dr. Carl dives DEEP into the science behind why and how he...2020-08-0743 min
Shorr Solutions: The PodcastEp. 18 - How to Sell Skincare in Your Practice with Josh DeBlasioSend us a textIn this episode of Shorr Solutions: The Podcast, host Mara Shorr welcomes special guest, Josh DeBlasio! As the Executive Vice President of ClarityRx, Josh discusses why you should sell skincare in your practice, the importance of tailoring a specific regimen to each individual, and putting the focus on meeting your patients’ expectations!2020-08-0230 min
Shorr Solutions: The PodcastEp. 17 - How to Make Money While You Sleep with Sam PeekSend us a textIn this episode, host Mara Shorr chats with Sam Peek! As the founder and CEO of Incredible Marketing, he dives into how you can generate quality leads through an online chat, autoresponders, and a monthly membership program. ALSO, tune in to learn all about what goes into a successful marketing campaign!2020-07-2757 min
Shorr Solutions: The PodcastEp. 16 - How to Grow Your Practice's Local Presence Through Digital Efforts with Kaitlyn StudySend us a textHost Mara Shorr connects with Kaitlyn Study, founder and creative director of South Street & Co., a marketing agency that offers a variety of services through a custom-tailored approach. Join us for bite-size tips on where to focus your efforts when you want to increase your local digital presence. In other words, learn the best ways to be found by your target audience!2020-07-1948 min
Shorr Solutions: The PodcastEp. 15 - BLM - Why Representation Matters to Your Patients with Anjail MitchellSend us a textIn this episode, host Mara Shorr has an open discussion with Anjail Mitchell. As a customer success manager for a major medical education event company, Anjail talks about how lack of representation, proper education on treating skin of color, and inclusive marketing all play a role in patient perspective, and may collectively act as a barrier to entry.2020-07-1123 min
Shorr Solutions: The PodcastEp. 14 Building a Niche Empire Through an Injectable-Only Practice with Alexa Costa, NP and Alexandra Rogers, NPSend us a textIn this episode, host Mara Shorr is joined by Alexa Costa, NP and Alexandra Rogers, NP. As the co-founders of LexRx, they talk about what it’s like having an injectable only practice, how they have increased their skincare sales by 86%, and how proper branding can make or break your practice. 2020-07-0543 min
Shorr Solutions: The PodcastEp. 13 - Running Your Practice by the Data with Alex Eshaghian, MD, PhDSend us a textJoin your host, Mara Shorr as she speaks with Alex Eshaghian, M.D., Ph.D., the founder of A E Skin. Learn more about his most effective marketing initiatives, and how he worked to brand his celebratory-driven cosmetic medical practice while still being the sole provider. Tune in now!2020-06-2237 min
Shorr Solutions: The PodcastEp. 12 - Working With Partners to Build Your Local Brand with Erica PaolicelliSend us a textJoin your host Mara Shorr as she chats with Erica Paolicelli, partner of Three Brothers Wineries and Estates and host of the TenaciousWe podcast. Learn about growing your business while working with a business partner, when to grow your team... and when it's time to pivot.2020-06-1240 min
Shorr Solutions: The PodcastEp. 11 - BLM: Bias and Disparity in the Medical Community and How to Change the Future with Brittny Howell, MDSend us a textIn this episode of Shorr Solutions: The Podcast, host Mara Shorr has an honest, open discussion with board-certified vascular surgeon and coach Dr. Brittny Howell. Always an open advocate for change, the two discuss what it's like to be a black female surgeon in our medical space, the lack of representation of BIPOC, how she’s had those conversations with her children… and the next steps for change. 2020-06-0949 min
Shorr Solutions: The PodcastEp. 09 - Let's Talk Feminine Health with Paula Di Marco Young, BS, RN, CLO/ASend us a textIn this episode, host Mara Shorr is joined by Paula Di Marco Young, CEO of VSPOT Medi Spa Philadelphia and host of her very own podcast: It’s a Young Thing. They discuss the importance of normalizing discussions of feminine health, effective marketing strategies for women’s health, and always making time for your passions - stay at home order or not.2020-05-2647 min
Shorr Solutions: The PodcastEp. 08 - Leveraging Media Relations During a Crisis with Denise MannSend us a textHost Mara Shorr is joined by industry veteran Denise Mann, editor at large for Practice Dermatology and Modern Aesthetics magazine. We dive into how to leverage public relations to attract media attention during a crisis, social media do's and don'ts during a crisis and the best way to connect with the press to grow your business. 2020-05-2041 min
Shorr Solutions: The PodcastEp. 07 - From ICU to Passionate Aesthetic Educator with Lori Robertson, MSN, FNP-CSend us a textJoin Mara Shorr as she speaks with Lori Robertson, MSN, FNP-C, co-founder of the new Aesthetic Immersion school and co-owner of Skin Perfect Medical Aesthetics in Brea, CA. Lori shares how she went from the ICU to working on ABC's "General Hospital"... and becoming one of the aesthetic industry's most trusted educators.And, thank you to Lori and The Aesthetic Immersion for providing our listeners with a BONUS discount! Use the promo code SHORR2020 to receive $50 OFF of their webinar bundles! For more information on The Aesthetic Imm...2020-05-1934 min
Shorr Solutions: The PodcastEp. 06 - Getting Real About Reopening Post-COVID-19 with Jérômine PantanacceSend us a textIn this candid episode, Jérômine Pantanacce, practice administrator for Michael Persky, M.D., joins Mara Shorr to discuss the difficult decisions administrators must make in reopening a surgical practice. From differing thoughts on PPE and safety to the importance of a united form to your team, get an insider's view into the tough decisions.2020-05-1439 min
Shorr Solutions: The PodcastEp. 05 - Running Your Digital Media Strategy by the Numbers with Chad EricksonSend us a textIn this episode, host Mara Shorr is joined by Chad Erickson, Vice President of Strategy for Advice Media. They talk about running your business by the numbers, lead generation, and your go-to digital marketing tips post-COVID-19.2020-05-1151 min
Shorr Solutions: The PodcastEp. 04 - The Power of Positivity with Rich Castellano, MDSend us a textUsing the power of positivity, host Mara Shorr chats with Rich Castellano, M.D., medical director of ImageLift, and founder of Practice Profitability MD. Learn how he went from the brink of bankruptcy to a $4.5M practice and has not just survived, but THRIVED during COVID-19.2020-05-051h 03
Shorr Solutions: The PodcastEp. 03 - Price Transparency with Jonathan Kaplan, MDSend us a textHost Mara Shorr speaks with board-certified plastic surgeon Dr. Jonathan Kaplan, medical director of Pacific Heights Plastic Surgery in San Francisco and founder of BuildMyBod. We talk about what he learns, whether he made a good investment... and how he turned his need for price transparency software into a must-have for elective medical practices and surgery centers. And, thank you to Dr. Kaplan for giving our listeners a BONUS discount! If you use the promo code #squadgoals when purchasing an annual subscription for Buildmybod, you'll receive 10% OFF, along with a BONUS 13th...2020-04-2942 min
Shorr Solutions: The PodcastEp. 02 - Compliance Issues in Telemedicine with Brad Adatto, JDSend us a textHost Mara Shorr is joined by Brad Adatto, a partner in the healthcare law firm ByrdAdatto. Listen as they discuss compliance in the age of telemedicine... and what you can be doing to prepare for life after COVID-19 in your medical practice or small business.2020-04-2744 min
Coffee & ConversationE03 - How COVID-19 Has Changed the Talent Pool for the Aesthetic SpaceChuck Adams (Bell Healthcare Marketing) interviews Mara Shorr (Shorr Solutions) about how COVID-19 has changed the talent pool for the Aesthetic space.2020-04-2209 minCoffee & ConversationE02 - Maximize Practice Revenue with Effective Lead ManagementChuck Adams (Bell Healthcare Marketing) interviews Mara Shorr (Shorr Solutions) about how to Maximize Practice Revenue with Effective Lead Management.2020-04-2215 min
Shorr Solutions: The PodcastEp. 01 - Founding Shorr Solutions with Jay ShorrSend us a textHost Mara Shorr is joined by none other than her father (and business partner!) Jay Shorr in their first episode TOGETHER! They dish about what it’s like working together, how they turned tragedy into triumph AND if they still think working with family is a good idea.2020-04-1950 minShorr Solutions: The PodcastWelcome to "Shorr Solutions: The Podcast" with Mara ShorrSend us a textMeet Mara Shorr, host of the brand new “Shorr Solutions: The Podcast” and founder of Shorr Solutions, one of the cosmetic and aesthetic medical industry's leading practice management consulting companies. Learn what you can expect, what makes this show different, and what you’ll come to love about in upcoming episodes. 2020-04-1906 min
True to FormDon't Let Perfect Get in the Way of Good2020-04-1648 minTrue to FormDon't Let Perfect Get in the Way of Good2020-04-1648 min
How I Scaled My Aesthetic ClinicMara and Jay Shorr: Treat your clinic like a business, not a medical practiceSo whether you’re opening a brand new practice and need help securing financing, or whether you have an established clinic that needs sharper hiring practices or better marketing, or whether you think it’s time to develop your exit plan, they can help. In this podcast episode Mara and Jay discuss why long-term planning is crucial to the success of your practice, and how to extricate yourself from the day-to-day running of your business and concentrate on growth instead. As a father and daughter team, they also share some unique insights...2020-03-311h 08
It's A Young ThingEp 060 - Baby Boomers, Gen X, Millennials and the Physicians Who Treat ThemNurse Paula Young talks with Jay Shorr and Mara Shorr of ShorrSolutions.com about Baby Boomers, Gen X and Millennial patients. Having owned a medical practice themselves, Jay and Mara are now professional consultants for aesthetic professionals, sharing their experiences and give some much needed advice. Whether you are a prospective patient or the aesthetic provider that is treating them you need to listen to this episode!http://youngmedicalspa.com2017-11-0825 min
It's A Young ThingEp 060 - Baby Boomers, Gen X, Millennials and the Physicians Who Treat ThemNurse Paula Young talks with Jay Shorr and Mara Shorr of ShorrSolutions.com about Baby Boomers, Gen X and Millennial patients. Having owned a medical practice themselves, Jay and Mara are now professional consultants for aesthetic professionals, sharing their experiences and give some much needed advice. Whether you are a prospective patient or the aesthetic provider that is treating them you need to listen to this episode! http://youngmedicalspa.com2017-11-0825 min