Marc Bitanga - Podcast Details

Shows

Pathmonk Presents PodcastApplying B2B Marketing Strategies for Growth | Marc BitangaMeet Marc Bitanga, a seasoned B2B marketing leader and fractional CMO, with experience working with top companies like SAP and Hootsuite. Marc shares his insights on developing effective marketing strategies, building high-performing websites, and the importance of continuous testing and optimization. He also discusses the power of qualitative insights, the role of a website as a "silent salesperson," and practical advice for aspiring marketers.2025-01-1424 min

B2B GrowthHow to Establish a Growth Marketing Team, with Marc BitangaIn this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio. We discuss: - The differences between traditional marketing strategy vs growth marketing strategy - Applying the sprint planning process to marketing - Turning everything into a funnel to identify growth marketing priorities - Making the best decisions with murky data - Is AI & automation the answer? - What to look for when hiring growth marketing team members 2022-07-1527 min

This is Content.#19 - Launching a Successful DTC Ecommerce Brand | Ronnie TejaOn the show we have Ronnie Teja. Ronnie is a prolific entrepreneur who has run a number of ecommerce companies over the years. He has recently launched a fashion brand called Branzio. On the episode we discuss the ins & outs of launching a new watch brand, running a direct to consumer (DTC) ecommerce company, why brand is so important in consumer marketing and Ronnie's relentless customer focus.2019-10-1500 min

This is Content.#18 Conversion Copywriting Tactics | Joel KlettkeJoel Klettke is is on the show today to share his approach to conversion copywriting and tactics you can use to improve conversion rates.2019-10-0800 min

This is Content.#17 - Advice for Startup Founders from a Successful VC | Semil ShahIn this episode, we are getting a behind the scenes look into the thought process of a VC. This is the perfect episode for young entrepreneurs and startup founders. Today we have Semil Shah, the founder of Haystack a seed stage VC fund. Semil was an early investor in DoorDash, Instacart, HelloSign, Giphy and others. He’s also known for being a prolific writer, sharing his thoughts on VC and tech. During this interview we dig into what he looks for in startups & founders. And some of his successes and some investments that didn’t pan out. If y...2019-10-0300 min

This is Content.#16 How to Achieve Double-Digit Growth Consistently | Cameron HeroldToday on the Growing Pains Podcast you are in for a masterclass from an accomplished executive and thought leader Cameron Herold. Cameron is the founder of COO Alliance - The World’s Leading Network for Chief Operating Officers. He’s also a best selling author of books such as Free PR, Vivid Vision, Meetings Suck, Double Double, The Miracle Morning. Cameron has also spoken at TedX events, so you can check him out there as well. I asked Cameron to join the show to teach us the strategic secrets that lead to growth. He shares how he persuades founders to take...2019-07-0200 min

This is Content.#15 Executive Leadership Fundamentals | Mic BermanToday on episode 15 of the Growing Pains podcast we have Mic Berman. Mic is a highly sought after leadership coach & strategic advisor, who works with a multitude of companies. She’s coached founders, new CEO’s and aspiring executives on how to grow as a leader, and teaching them the building blocks that’s required to successfully scale an organization. Prior to being a leadership coach Mic has over 20 years experience working in tech companies like Mozilla, Yahoo & firms like McKinsey & Company. Her last executive role was as the COO of Freshbooks a popular small business accounting SaaS p...2019-05-3100 min

Crazy WisdomMarc Bitanga - What is marketing and how does it work?I sit down with Marc Bitanga, the host of the Growing Pains podcast, and talk to him about the first principles of marketing and how he views the relationship between stress and creativity.2019-05-3150 min

This is Content.#14 How to Succeed as a Serial SaaS Entrepreneur | Hiten ShahThis is episode 14 and today I have Hiten Shah. I invited Hiten because he is a true serial entrepreneur. Hiten Shah is the co-founder of numerous successful SaaS companies, including FYI (helps you find your documents in 3 clicks or less), Crazy Egg (creates heatmaps for your website), Product Habits (content and education for Product teams), KISSmetrics, and others. He has also advised or invested in over two dozen technology startups. In this candid conversation, Hiten touches on: How he is able to start, juggle and be successful with multiple companies How his marketing teams operate How to compete as a...2019-05-2400 min

This is Content.#13 This Savvy Entrepreneur had More at Stake than Most Founders | Nicole SmithOne of the things I love about doing this podcast is meeting super interesting people. And learning about how they got to where they are today. That’s why today I invited Nicole Smith. Nicole Smith is the founder & CEO of Flytographer a personal photography service when you travel abroad. It’s a really great concept, you should check out their site. I invited Nicole because she didn’t fit the stereotypical startup founder mold. She’s a mother of two boys. She was a successful marketing executive with Microsoft. And Nicole launched her startup in the middle of a succes...2019-05-1700 min

This is Content.#12 Getting Your Product Positioning Right the First Time | April DunfordIf your company is having difficulty growing past your first 100 customers. Or... Your sales people are struggling to get past the first call. Ornnn Your ideal customers seem disinterested or at worst confused…this is the show for you. All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales. Today I had a very informative and absolutely hilarious conversation with April Dunford. April is the author of a new book: Obviously Awesome: How to Nail Product Posi...2019-05-0800 min

This is Content.#11 How to Run a High Performing Ecommerce Marketing Program | Geoff HenshawToday I invited Geoff Henshaw. Geoff is the VP of Marketing for O2E Brands. He was previously a marketing leader at Clearly.com the innovative ecommerce company that was a pioneer in selling contact lenses & eyeglasses online that rapidly grew to over $300M in revenue. Clearly.com eventually was sold to Essilor International for $445 million. Geoff was also the head of marketing for a short-lived ecommerce shoe retailer shoes.com. Geoff shares how operational excellence set apart Clearly.com and the tough lessons he learned at Shoes.com before they folded operations. If you’re looking to...2019-05-0100 min

This is Content.#10 How to Convince Leadership to Experiment & Make Big Bets | David McIninchToday on the Growing Pains podcast we have David McIninch. David is the Sr. VP, of Strategy & Marketing at Fiserv a successful B2B Fintech Startup. He was also the VP of Marketing for Jobber where he grew customer acquisition by 300% annually David was also the Chief Revenue Officer at Acquisio an SEM ad management platform that was acquired by Web.com I invited David to the show today, not only because he’s one of the savviest marketers I’ve spoken to, but also because he has a deep understanding of how to persuade leadership teams to m...2019-04-2400 min

This is Content.#9 The Surprising Marketing Channel That's Contributing to Freshbook's Growth | Chris SiscoToday on Growing Pains, I invited Chris Sisco the Associate Director of Digital Acquisition at Freshbooks. Chris and I share war stories and compare notes on all things digital. We touched on a number different areas of digital marketing from recruiting, experimentation, marketing attribution and the one channel that Chris was surprised to find out was contributing to Freshbook's new customer acquisition. Links: Chris Sisco on LinkedIn I'd like to hear from you: What topics should we cover? Send me an email or reach me on Twitter @marcbitanga Did you like...2019-04-1700 min

This is Content.#8 How Clio Got Funding During the 2008 Recession | Jack NewtonJack Newton is the Co-Founder and CEO of Clio a leading legal practice management platform. I met Jack a few years ago and immediately noticed how Clio was quite different than a lot of cut-throat, growth at all costs startups. I invited Jack to Growing Pains to share the early days of Clio and why he's so passionate about building a workplace he can be proud of. In this episode we learn why bootstrapping your way to a lifestyle SaaS business can be misguided and why VC funding is necessary in order to become the market leader.2019-04-0900 min

This is Content.#7 How to Evolve Your SEO Strategy in 2019 | Eli SchwartzEli Schwartz is the Director of Growth & SEO at SurveyMonkey. Eli is a solid SEO with very practical advice on how to succeed in SEO today. On top of that he's a super cool professional and was a pleasure to have on the podcast. Lots of strategic tips in this episode if you want to get your SEO right. Would love to hear what you think. I'm on Twitter @marcbitanga or you can email marc@agencio.ca Links: Eli on LinkedIn Eli's blog I'd li...2019-04-0200 min

This is Content.#6 How to get Free PR with Zero Experience | Adrian SalamunovicAdrian Salamunovic is on the show today and he shares with us a do-it-yourself blueprint to get free PR without agency and with zero experience. Adrian shares a ton of actionable tips to get your PR efforts off the ground and delivering results. Links: Buy Adrian's book here: Free PR - How to Get Chased by the Press without Hiring a PR Firm Adrian on LinkedIn I'd like your feedback: What topics should we cover? Send me an email Did you like the episode? Rate it or s...2019-03-2600 min

This is Content.#5 From Startup to Profitable Online Business | Sahil LavingiaSahil Lavingia is the Founder & CEO of Gumroad. A simple to use ecommerce platform crafted for Creators. Sahil shares his experience as the second hire at Pinterest. He also dives into his venture funded startup journey that ultimately led to cultivating a profitable online business. Sahil shares the ups & downs of startup life as a founder. Plenty of startup and life lessons in this one. Enjoy! Links: Sahil's Essay on Medium: Reflecting on My Failure to Build a Billion-Dollar Company Sahil on LinkedIn Sahil on Twitter 2019-03-2000 min

This is Content.How Story & Industry Analysts are Key to Enterprise Marketing - with Lori Bush ShepardLori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify. She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo. And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year. Today we'll learn: How your marketing story will set you apart in the enterprise market What a startup should look for in its first marketing executive How to align marketing...2019-03-1100 min

This is Content.How content marketing contributed to Unbounce doubling their MRR - with Jeremy WallaceJeremy Wallace is the former CMO of Unbounce. Jeremy shares his marketing roots including his role as VP of marketing for an online gaming company where he was responsible for a $50M marketing budget. We’ll also discuss how content marketing was fundamental to Unbounce nearly doubling their MRR. During our talk, we learn about: His Jedi mind trick on how to create amazing content The research he conducts before doing any landing page testing His experience having both marketing & sales under one leader. And How the Unbounce Call to Action conference evolved fr...2019-02-2600 min

This is Content.Steve Johnson - Rocketship Growth & Leadership Lessons from Hootsuite | Ep. #2Steve Johnson has led sales, partners, growth & revenue for a number of SaaS companies such as Constant Contact, Hootsuite, Vidyard & more Steve shares: Lessons from his first startup venture where he partnered with Salesforce & Microsoft The early days at Hootsuite and exponential growth from $500K ARR to $100M ARR in just a few years Advice from Mark Benioff on industry events to generate sales Strategies to make your product stick and difficult to replace How to evaluate business for viability What he looks for in leaders to help him scale His advice for...2019-02-0900 min

This is Content.How Cross-Department Collaboration Led to Lavalife & Freshbook's Growth - with Mitch SolwayMitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others. He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO. During our talk, we learn about: What it takes to be successful as the first marketing executive His viewpoints on how to use goals to improve alignment The one product change that drastically improved revenue for Lavalife How culture and brand are synonymous I'd like your feedback: What topics should we cover? S...2019-01-3000 min