Shows
The Podcast Interview Marketing ShowHow to Find Your Voice: Storytelling Techniques That Resonate with Marc GutmanWhat is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to strategically use storytelling in podcast appearances, avoid common pitfalls, and align your story with your business goals. Throughout the episode, Marc emphasizes that your audience cares more about who you are than what you do, and he breaks down a practical framework for crafting stories that captivate and convert. He discusses how to mine your experiences for impactful, re...2025-03-1938 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE300: The Acquisition of UGURUS - With Marc Gutman and Brent WeaverBrent Weaver leads the vision for UGURUS and creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life. He built his first website at 15 and created his first web-design business at 17. That company grew into a successful, 14-person web agency that was acquired in 2012. Brent has helped thousands of other web professionals master business skills and has made more than $10mm as an entrepreneur. He published the best-selling book, Get Rich In The Deep End, in 2020.
Brent is interviewed by his good friend, fellow entrepreneur Marc Gutman.2023-05-0231 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE287: AI and ChatGPT Roundtable - With Marc Gutman, Jarrod Harman, and Liam HigginsMarc Gutman is the founder and owner of Wild Story. They’re a brand strategy agency and they also do delivery and copywriting. He’s a brand strategy wizard, storytelling sorcerer, and business-building ninja. Today he’s here to spill the beans on his secret weapon: Chat GPT. (By the way - this intro was written by ChatGPT)
Jarrod Harmon runs a company in Western Australia. They help business owners to generate leads, inquiries, and most importantly bookings to help them grow their business.
Liam Higgins is a small digital agency owner. They serve businesses in Sydney.2023-01-3136 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE274: Working Within a Fascinating Niche With Ideal Clients - With Marc GutmanMarc Gutman is the founder of Wildstory, a brand strategy and design studio agency. He’s done a lot of amazing work in the outdoor and adventure space, and recently a lot of B2B tech, including his recent client, Cold Quanta.
Marc is a storyteller, entrepreneur, adventurer, and idealist. Marc has held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. He has worked on movies with Sean Penn, Jennifer Lopez, Al Pacino, Jamie Foxx, the Farrelly Bros...2022-11-0136 min
Backcountry MarketingBuilding a Creative Manifesto | Marc Gutman | WildstoryMarc Gutman is an award-winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. He is the founder of Wildstory, a storytelling agency dedicated to helping visionary entrepreneurs and businesses get crazy clarity on their story. In this episode, Cole and Marc chat about how to build a creative manifesto. They chat about: client engagements are always opportunities to learn demanding collaboration leveraging the success of past relationships brand strategy and much, much more! You can follow Marc on Instagram or LinkedIn. The Backcountry M...2022-05-2548 min
Between Two Friends with Brett TremblyFrom Hollywood 🎬 to Colorado: Branding and the art of creating stories - Brett talks to Marc GutmanThis week, Brett talks to storyteller and entrepreneur Marc Gutman. Besides being the founder of Wildstory, the marketing agency that helps companies build powerful brands by crafting customer experiences, he has written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
He shares his Hollywood experience, as well as how he traded all that when he felt seduced by the entrepreneurial boom in Colorado and found out he could continue telling great and engaging stories, this time for brands. Both host and guest discuss the importance of branding, strategies, and customer experiences, for big a...2021-12-2919 min
You're the BossMarc Gutman | Founder, Brand Strategist and Chief Storyteller at WildstoryMarc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wild...2021-12-0740 min
Sketchnote Army PodcastMarc Gutman tells stories with words and images - SE10/EP12In this episode, branding and storytelling expert Marc Gutman shares how he uses images and words together to tell the stories of brands for entrepreneurs and businesses.Learn about Marc’s unique visual task list and how sketchnotes have integrated themselves into his life, in this interesting interview.Sponsored by ConceptsThis episode of the Sketchnote Army Podcast is brought to you by Concepts. An infinite canvas sketching app built for tablets with a stylus, like the iPad Pro, Microsoft Surface, and Samsung Galaxy Tab.Concepts’ infinite canvas lets you...2021-11-2242 min
The Business Power Hour with Deb KrierMarc Gutman From the moment we wake up, to the moment we go to bed, we are influenced by branding. What shirt am I going to wear? What car do I drive? What deodorant, marketing firm, beer, and on and on. There’s a lot of noise out there and standing out isn’t easy. Starting his career in screenwriting with Academy Award winning director Oliver Stone, Marc Gutman blends storytelling, psychology, and design to help brands outmaneuver their competition. An entrepreneur, speaker, and Instagram social media influencer, Marc helps build brands that stand out and get you noticed. 2021-11-181h 00
The Loyalty MinuteEpisode 102 - (Interview) with Marc Gutman - Founder of WildstoryWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Gutman the founder of Wildstory. From the moment we wake up, to the moment we go to bed, we are influenced by branding. What shirt am I going to wear? What car do I drive? What deodorant to use, beer to drink, and on and on. There’s a lot of noise out there and standing out isn’t easy.
Starting his career in screenwriting with Academy Award winning director Oliver Stone, Marc G...2021-11-0537 min
The Sales EvangelistMarc Gutman | Why Businesses That Invest in Branding Will Win Out Over Those That Don’tBranding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out over those that don’t. Marc’s branding journey started because of the power of storytelling: Marc worked in the movie business, working with award-winning director Oliver Stone. It was in this field where he learned what the power of storytelling could do for an organization. He moved to b...2021-10-2926 min
The Play Big MovementHow to Tell a Story in Your Brand with Marc GutmanMarc Gutman is the founder of Wildstory, a company that helps businesses create authentic stories by generating buyers and brand loyalty. They help solve big business problems and create a plan for long-term success by considering everything from story, strategy, culture brand, and content equally. Starting out in the film industry, Marc moved on to working as an entrepreneur but realized his inner drive to work as a writer. Through his business, Marc was able to combine his two interests allowing him to build success while also following his passions. Sharon speaks with Marc about his career...2021-10-1221 min
Engage Video Marketing PodcastWhat is Branding Anyway with Marc GutmanBranding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is?A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means.So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest toda...2021-10-1244 min
Revenue Growth PodcastMarc Gutman-How Story Drives RevenueAre you struggling to differentiate from your competition? Do you find it challenging to hold margins? Maybe the key is telling your story more effectively. That's what today's guest, Marc Gutman believes. He's the host of the Baby Got Backstory podcast and the founder of Wildstory, a brand strategy studio for companies that want to outmaneuver their competition. Starting his career in screenwriting with Academy Award-winning director Oliver Stone, Marc now helps companies drive results by blending storytelling, psychology, and design to help brands outmaneuver their competition. In this episode, we discuss how the story creates a...2021-10-0637 min
The Biz Bros PodcastThe Dirty Content Secret No One is Telling You (hint, you have to pay to play) With Marc GutmanToday the Biz Bros chat with Marc about the dirty content secret no one is telling you. From the moment we wake up, to the moment we go to bed, we are influence by branding. What shirt am I going to wear? What car do I drive? What deodorant, marketing firm, beer, and on and on. There’s a lot of noise out there and standing out isn’t easy. Starting his career in screenwriting with Academy Award winning director Oliver Stone, Marc Gutman blends storytelling, psychology, and design to help brands outmaneuver their competition. An entrepreneur, speaker, and Inst...2021-09-1628 min
#PirateBroadcastCatch Marc Gutman on the #PirateBroadcast™From the moment we wake up, to the moment we go to bed, we are influenced by branding. What shirt am I going to wear? What car do I drive? What deodorant, marketing firm, beer, and on and on. There’s a lot of noise out there and standing out isn’t easy. Starting his career in screenwriting with Academy Award winning director Oliver Stone, Marc Gutman blends storytelling, psychology, and design to help brands outmaneuver their competition. An entrepreneur, speaker, and Instagram social media influencer, Marc helps build brands that stand out and get you noticed.Connect with...2021-09-0231 min
Brand Retro with CyberdogzStoryteller, Adventurer, and Idealist: Marc GutmanMike welcomes storyteller, adventurer, and idealist, Marc Gutman! A career that started with screenwriting with Academy Award-winning director Oliver Stone to now helping brands outmaneuver their competition. This entrepreneur, speaker, and Instagram social media influencer is all about helping brands stand out and get noticed! Highlights Prioritizing marketing efforts - 1:24 Brand vs. Marketing - 2:17 We need to slow down and ask more questions - 6:52 Sometimes it’s hard to know what a brand is - 8:14 The investment process - 13:17 The idea of investing in our brand - 15:38 Building your brand - 18:25 Marc’s journey - 23:50 Bran...2021-08-0334 min
Baby Got BackstoryBGBS 073: Lauren Gropper | Repurpose | It's More About the MissionBGBS 073: Lauren Gropper | Repurpose | It's More About the Mission
Lauren Gropper is the founder and CEO of Repurpose, the leader in plant-based tableware. An eco-entrepreneur and green architecture pioneer, Lauren began her career in sustainable design.
Her early success led to a surprising career in Hollywood, working as a consultant to the industry with customers like Discovery Networks.
Confronted with the waste generated by craft services, Lauren had an aha moment on-set. She founded Repurpose to extend the disposable lifespan of single use products and reduce waste.
Today, Lauren leads Repurpose on its que...2021-07-2838 min
PERSONAL BRAND TALK Cam Roberts Podcast ShowBrilliant Branding with Marc Gutman #201Podcast Episode: 201 Brilliant Branding with Marc Gutman - PERSONAL BRAND TALK with Cam Roberts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/personal-brand-talk/message2021-07-2726 minBaby Got BackstoryBGBS 072: Chad Hutson | Leviathan | The Business of CreativityBGBS 072: Chad Hutson | Leviathan | The Business of CreativityAs Leviathan's co-founder and CEO, Chad facilitates creative strategy and all key business developments for the specialized creative agency, including managing the company's overall operations. His efforts have led to client relationships with Nike, Disney, Amazon, T-Mobile, Kohler, Universal, McDonald’s, and Airbus among others.
Chad previously co-founded the digital creative agency eatdrink in 2002, which merged with Leviathan in 2012. Over the years, that firm produced breakthrough broadcast and interactive work for an amazing roster of brands and agencies. His prior experience includes highly productive stints with experiential mar...2021-07-1451 minBaby Got BackstoryBGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of PlayBGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. Prior to this, he served principal and creative director at Lunch, an award-winning multidisciplinary studio he created in 2008 that helps creative brands craft messages and tell stories for their targeted audiences, including fostering relationships with underrepresented communities. Past clients and collaborators included Facebook, Mailchimp, Vox Media, NIKE, Mediabistro, Site5, SitePoint, and The City of Atlanta.
Maurice is a pioneering digital creator who is most well-known for Revision Path™, an award-winning podcast wh...2021-06-091h 06Baby Got BackstoryBGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human PaceBGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human PaceGregg founded Adventure Scientists in 2011 with a strong passion for both scientific discovery and exploration.
National Geographic named Gregg an Adventurer of the Year in 2008 when he and a friend completed a 7,800-mile trek along the spine of the Andes Mountain Range. He was included on the Christian Science Monitor’s 30 under 30 list in 2012, and the following year became a National Geographic Emerging Explorer for his work with Adventure Scientists. In 2013, he was named a Backpacker Magazine “hero”, in 2015, a Draper Richards Kaplan Entrepreneur and one of Men’s...2021-06-0249 minBaby Got BackstoryBGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?Don Wenner is the founder and CEO of DLP Real Estate Capital, a multi-faceted company that leads and inspires the building of wealth and prosperity through the execution of innovative real estate solutions. DLP Real Estate Capital is the parent company to 7 subsidiary companies with the purpose to “Dream. Live. Prosper.” They are located in Pennsylvania and Florida and conduct business throughout the United States.
DLP has been ranked in the Inc. 5000 fastest growing companies in the US for 8 consecutive years. They have earned the #3 spot...2021-05-2653 minBaby Got BackstoryBGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing?BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing?Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. Jimmy’s unique skill is helping his clients to seamlessly connect their personal stories to their product or service, creating a strong “know, like, and trust factor.”
Using his 20+ years of experience as a stage and film performer, he has shared his own personal story of being a former 100-pound overweight 3x college dropout to successful entrepreneur to create a 7-figure business and now dedicates his life to helping profes...2021-05-191h 00Baby Got BackstoryBGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?
Margaret Hartwell is an innovation and strategy leader on a mission to empower purpose-driven change at the intersection of design, brand & culture, and technology. Her diverse accomplishments range from co-founding and establishing the innovation practice for Cognition Studio, a subsidiary of Certus Solutions, to authoring Archetypes in Branding: A Toolkit for Creatives and Strategists. She uses a transformative approach to everyday innovation and employs skills and best practices from a range of disciplines: archetypal branding, transpersonal psychology, sustainable management, and design thinking.
Her experience spans 20+ years dev...2021-05-101h 09Baby Got BackstoryBGBS 066: Gregg Bagni | Alien Truth Communications | Only the Clever SurviveBGBS 066: Gregg Bagni | Alien Truth Communications | Only the Clever SurviveGregg Bagni is the founder of Alien Truth Communications. He works behind the scenes with organizations in the outdoor, bike and natural food worlds where he offers up energy, direction and expert business strategy around branding, marketing & product development.
He is also a partner with White Road Investments and claims to be the luckiest being on this planet.
In this episode, you’ll learn…Define your goals and keep them somewhere you can see so when you’re discouraged, you can always r...2021-05-0558 minBaby Got BackstoryBGBS 065: Marlo Vernon | CarePenguin | You Just Have to Go For ItBGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For ItMarlo Vernon is a recent graduate from CU’s Leeds School of Business and the CEO of CarePenguin, an IoT business created to aid in the care of older adults living independently. After doing time as an international model and squirrel caregiver, she found her true passion in entrepreneurship.
As Marlo’s father is her co-founder and CTO, Marlo has delighted in the fact that now the tables are turned, and she can finally order him around.
In this episode, you’ll learn…What it’s like to...2021-04-2838 minBaby Got BackstoryBGBS 064: Bill Creelman | Spindrift | You Have to Be a Little Hardheaded
BGBS 064 | Bill Creelman | Spindrift |You Have to Be a Little Hardheaded
Bill Creelman is the Founder and CEO of Spindrift Beverage Co., Inc. and serves as its Chief Executive Officer. Prior to Spindrift, Bill co-founded Stirrings which sold to Diageo in 2009.
Bill grew up on a farm in Western Massachusetts where all the food was unprocessed, seasonal, and fresh. In 2010, he began making his own sparkling beverages to help him kick his soda habit. He wanted something refreshing, with real ingredients he could pronounce and enjoy with his young family. After much trial and error, he achieved...2021-04-211h 01Baby Got BackstoryBGBS 063: Douglas Davis | The Davis Group | Decide to Learn Something NewBGBS 063 | Douglas Davis | The Davis Group | Decide To Learn Something NewBrooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. Douglas’ integrated point of view has enabled his natural evolution from designer to strategist, author, and professor.
His expertise spans advertising, design, and business education and has found an international audience through presenting his tools on combining the three to produce more effective creative business solutions. Douglas enjoys interacting with creative people and regularly pr...2021-04-141h 04Baby Got BackstoryBGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??Dr. Sarabeth Berk is the leading expert in hybrid professional identity, and a hybrid professional herself. She was featured in Forbes and is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work.
Through a decade of research and coaching, Sarabeth developed a one-of-a-kind approach that takes personal branding to a whole new level. Her hybrid title is Creative Disruptor because she blends her artist/researcher/educator/designer identities together to lead and create innovative strategies that radically...2021-03-3150 minBaby Got BackstoryBGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its SeasonBGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season
Beau Haralson has over a decade of experience launching products and building brands both big and small including Google, Traffic & Conversion, DigitalMarketer, OfficeMax, and many others.
Over the years he’s worked with celebrities such as Lebron James and Arnold Schwarzenneger, and entrepreneurs that deserve to be celebrities, doubling over 15 businesses along the way.
As the co-founder of ScaleThat, Beau is the creative force behind all campaigns that ScaleThat Select works with. He regularly consults for brands and speaks surrounding his unique approach to marketing strategy, campaign archit...2021-03-2446 minBaby Got BackstoryBGBS 060: Tim Parr | CADDIS | Own Your AgeBGBS 060: Tim Parr | CADDIS | Own Your Age
Aging.
Most of us try our best to slow it down.
But can you blame us? How do we learn to embrace our age in a society that trains us to want to feel 15 years younger than we are?
Tim Parr’s company, CADDIS, is challenging those standards and redefining what it is to “age” in contemporary culture. CADDIS has a refreshing take on aging, rallying around the notion that it is absolutely right to be the age that you are, and beyond that, they demand that y...2021-03-0355 minBaby Got BackstoryBGBS 059: Chris Kirby | Ithaca Hummus | It's Simple.BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple.Ithaca Hummus. America’s fastest-growing hummus brand founded by Chris Kirby: CEO, trained professional chef, and mustache aficionado. Chris’s career identity began in the restaurant world before he gained the courage to declare that he had a different path to follow, and returned to school. It was a tough decision to make, but this pivot lead to Chris stumbling upon a certain, special chickpea dish that needed his help. Did Chris Kirby find hummus or did hummus find him? We may never find out. From here we learn about the birth...2021-02-2443 minBaby Got BackstoryBGBS 058: Kris Fry | Smartwool | It’s an ExperimentBGBS 058: Kris Fry | Smartwool | It’s an Experiment
Kris Fry is a brand pro in love with the magic of ideation and storytelling, armed with the awareness that nothing is more powerful than a well-planned strategy. He is currently the Global Creative director at Smartwool, but has had the opportunity to lead concept, design, and experience for incredible brands like Oakley, Wheel Pros, HEAD, SCOTT Sports, Coors, Eddie Bauer, Punch Bowl Social, and The North Face.
As you'll hear in the episode, Kris is fascinated by finding the connection points between consumers and branding in order to find the right br...2021-02-101h 11Baby Got BackstoryBGBS 057 - BONUS: Jay Ferracane | Storytellers Are Bullsh*tBGBS BONUS 057: Jay Ferracane | Storytellers are Bullsh*tBaby Got Backstory host Marc Gutman partners up with good friend and past guest Jay Ferracane on a special bonus episode about the complexity of defining yourself as a storyteller based on the video, You Are Not a Storyteller by Stefan Sagmeister.
Want to see it on video?Quotes[10:26] There is a fallacy that people think, “I have a conversation with you and I come back a week later, and you give me this thing that will be on a gas station, billboard, or on a wall.” And to me...2021-02-0327 minBaby Got BackstoryBGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being HeardBGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being Heard
Tamer Kattan is an internationally touring stand-up comedian who performed for U.N. Troops in Afghanistan, for protestors at the American University in Cairo (during the Egyptian revolution) and for the really dangerous crowds at The Edinburgh Fringe in Scotland. He’s won many comedy accolades over the years, has TV & radio credits on the BBC, SkyTV, Fox, HULU, Netflix, Amazon, and truTV, and was even featured on Seth Rogen’s Hilarity for charity event with Todd Glass and Hannibal Bures. Tamer is currently the co-host of Nice2Marr...2021-01-2700 minBaby Got BackstoryBGBS 055: Mike Rohde | Sketchnotes | No One Has Your Persnickety-nessBGBS 055: Mike Rohde | Sketchnotes | No One Has Your Persnickety-ness
How can you dare to do something you previously thought you couldn’t do?
Mike Rohde, designer and author of two bestselling books: The Sketchnote Handbook and The Sketchnote Workbook, helps everyday people overcome just that. Through simplifying the art of drawing and providing a judgement-free space, Mike empowers his students to realize their Sketchnoting capabilities. Mike defines Sketchnoting as a communication device that is first for you, then for other people. Whether you make scribbly drawings or masterpieces, the importance is that you engage with what you’ve retained to find...2021-01-061h 00Baby Got BackstoryBGBS 054: Andy Starr | Level C | Different Is So ImportantBGBS 054: Andy Starr | Level C | Different Is So ImportantAndy Starr is a provocateur in the niche landscape where education, business, and brand co-exist. He sees the value in being different and finds comfort in creating change. Even as a kid, he liked being the black sheep. He didn’t identify with the lead singer in a band or the striker making goals in soccer, he always wanted to be the drummer in the back or the goalie with a different uniform.
With 17+ years of agency experience, Andy continues to move the needle forward with co-founder/brand ma...2020-12-301h 06Baby Got BackstoryBGBS 053: Shawn Parr | Bulldog Drummond | How Can We Make a Difference?BGBS 053: Shawn Parr | Bulldog Drummond | How Can We Make a Difference?Shawn Parr is the Guvner and CEO of Bulldog Drummond, a design and innovation company with the purpose of helping leaders unlock the best in their organization, solve a series of challenges, and define opportunities through the lens of brand. Shawn brings 20+ years of business-building experience to the table and ensures there’s an “Uncommon Sense” methodology at the center of everything the business does to assist executive teams at companies including Adidas, Hilton, Taco Bell, Samsung, and H&R Block, among many others.
Over time, Shawn...2020-12-2349 minBaby Got BackstoryBGBS 052: Tanner Krause | Kum & Go | We Must Be the Force of ChangeBGBS 052: Tanner Krause | Kum & Go | We Must Be the Force of Change
Tanner Krause is the President of Kum & Go, a fourth-generation family-owned business headquartered in Des Moines, Iowa with 400 stores spanning 11 states. And boy, does he have a story for you. You'll learn that Kum & Go is more than just a convenience store. On top of being a fun place with a die-hard fandom, the service mentality that the company embodies is exemplary, and you'll be sure to feel Tanner's passion through the mic as he expresses his mission to improve greater equality and kindness for humanity.
In this...2020-12-1657 minBaby Got BackstoryBGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard!BGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard!
Ariel Rubin, Director of Communication for Kum & Go, is a Webby Award-winning digital strategist with over 10 years of experience in social media and content creation in Uganda, Sudan, Turkey, Switzerland, and the United States. Ariel is a master at Twitter, bringing progressive, fun, and human content to Kum & Go, a fourth-generation convenience store chain with its headquarters based in Iowa.
As Ariel puts it, brands have a responsibility to be good corporate citizens. He uses Kum & Go’s signature humor to bring an audience large enough to amplify the voices of marginalized com...2020-12-0953 minBaby Got BackstoryBGBS 050: Cory Bayers | Patagonia | Success Looks More Like ActivistsBGBS 050: Cory Bayers | Patagonia | Success Looks More Like Activists
If there are two things Cory Bayers does exceptionally well, it's buying a lot of sushi and having a big heart. As the Vice President of Global Marketing at Patagonia, Cory leads storytelling for the higher purpose of saving our home planet. Cory's humble disposition, fervor to learn, and respect for the standard Patagonia is held to as an environmental leader makes it all too easy to rally behind his success. His passion for growth propels him to leap towards risk and adapt to the moment (including that time on the...2020-12-021h 00Baby Got BackstoryBGBS 049: Chris Do | The Futur | Type Is LifeBGBS 049: Chris Do | The Futur | Type Is Life
Chris Do is the founder of two seven-figure businesses, the first being Blind, an Emmy Award-winning motion design studio with over $80 million in total billings. The second is The Futur, an online education company whose mission is to teach 1 billion people (yes billion!) how to make a living doing what they love.
We immerse ourselves in Chris’s design journey, from picking skateboards based off of their hypnotic decks, to passionately combing through the same comic books over and over again, to even trying an early hand at editing by manually fixing his...2020-11-251h 10Baby Got BackstoryBGBS 048: Jeff Harry | Rediscover Your Play | See Where Your Curiosity GoesBGBS 048: Jeff Harry | Rediscover Your Play | See Where Your Curiosity Goes
Jeff Harry is a positive psychology play speaker and founder of Rediscover Your Play, with a mission to work with businesses to address their deepest issues such as toxicity at work, creating an inclusive work environment, and dealing with office politics through the experience of play. Jeff explains that adults are limited by their expectation of results and calculations of the future. By encouraging play, Jeff crafts an environment where adults can live in the present moment, think outside the box, and in turn, take risks and tackle issues...2020-11-181h 00Baby Got BackstoryBGBS 047: Jamba Dunn | Rowdy Mermaid | Welcome to the KombuchaverseBGBS 047: Jamba Dunn | Rowdy Mermaid | Welcome to the KombuchaverseJamba Dunn is the proud founder and CEO of Rowdy Mermaid, the first kombucha company to reimagine the 2000-year-old beverage as a plant-based medicine that is safer and fitted to anyone’s palate. Yes, even a toddler. You’ll soon see that the awesomeness of this company stemmed from Jamba’s roots in the punk rock scene, his passion for Egyptology, and most importantly, his love for his daughter.
Jamba’s path to being rowdy actually looked much more musical than it does today. Jamba traveled across the US with...2020-11-111h 07Baby Got BackstoryBGBS 046: Tim Williams | Ignition Group | Stand for Something and Get Paid for ItBGBS 046 Tim Williams | Ignition Group | Stand for Something and Get Paid for ItTim Williams is the founder and managing director of Ignition Consulting Group, noted author of several books, the latest being Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, and international speaker for business organizations worldwide. His popular blog Propulsion is regularly featured on LinkedIn Today, and he has been interviewed and quoted by The New York Times, The Wall Street Journal, Huffington Post, and so many more.
Although Tim is very insightful and respected in the business world, we...2020-11-0455 minBaby Got BackstoryBGBS 045: David Barnett | Popsockets | Surprisingly UsefulBGBS 045: David Barnett | Popsockets | Surprisingly Useful
From “after-school sports dork” to CEO of Popsockets, David Barnett left a ripple in the world with an invention that revolutionized how we hold phones. And to think it was originally made out of glued clothing buttons. By accomplishing his purpose of increasing people’s happiness, even if just a little everyday, David teaches us that no impact is too small. That “doodad” that he built in his living room has reached unimaginable heights, selling well over 200 million units and jump-starting a movement worldwide.
Above all, you’ll learn in this episode that David has an intui...2020-10-281h 04Baby Got BackstoryBGBS 044: Mark O'Brien | Newfangled | I'll Do AnythingBGBS 044: Mark O'Brien | Newfangled | I'll Do Anything
Mark O’Brien may currently be the CEO of Newfangled, but you’ll soon learn that he is a man of many passions. Growing up, Mark had his sights set on pursuing a career in the Catholic Church. As a young adult, he landed his dream job at a restaurant he idolized while working toward a degree in poetry. Finally, he worked his way up from an HTML intern position at Newfangled to find his true calling as the owner. Fascinated? Us too.
And of course, we can’t forget the patented Mark O’Brien...2020-10-2155 minBaby Got BackstoryBGBS 043: Laura and Peter Ramsden | Foley Fish | Fresh Off the Boat for 114 YearsBGBS 043: Laura and Peter Ramsden | Foley Fish | Fresh Off the Boat for 114 Years
Laura and Peter Ramsden are proud fourth-generation owners of Foley Fish, a seafood processing company founded by Laura’s great grandfather in 1906. (That’s 114 years!) Laura and Peter are sure to keep you captivated with Foley Fish’s rich history from its roots at the Faneuil Hall Marketplace in Boston, Massachusetts to the differentiated pivots that are being made today.
We talk about how the effects of COVID-19 became an opportunity for a new, yet familiar form of business, the process of keeping fish 100% natural and sustainable, and the...2020-10-1455 minBaby Got BackstoryBGBS 042: Ron Tite | Church + State | Everyone Loves a Funny Business GuyBGBS 042: Ron Tite | Church + State | Everyone Loves a Funny Business GuyWith experience writing books about branding and creativity, founding Church+State, and headlining his own comedy show, we think it’s safe to say that Ron Tite is a well-rounded guy. Luckily for us, he doesn’t stop there. Ron has written, produced, and performed a hit play, been a creative director for some of the world’s most respected brands such as Volvo and Intel, and created a branded art gallery. Ron also inspires us with the skillset to blend his experience with art and commerce to speak...2020-10-0753 minBaby Got BackstoryBGBS 041: Jay Ferracane | Angry Bovine | Design Is Not About the DesignerBGBS 041: Jay Ferracane | Angry Bovine | Design Is Not About the Designer
Jay Ferracane is a former skateboard punk, current gentleman rancher, and most importantly, a gifted graphic designer. Jay launched the design consultancy, Angry Bovine, with an honor for placing brand authenticity at the forefront of design and decision making. As you may be able to tell so far, Jay is a multi-talented man. He taught design for over 8 years at the University of Colorado’s grad program formerly known as BDW and founded the creative speaking series, “Caffeinated Mornings”, which ran for almost 7 years.
Here you’ll hear Jay’s beginning...2020-09-301h 08Baby Got BackstoryBGBS 040: Greg Mazu | Singletrack Trails | Trails Don't Magically HappenGreg Mazu is the Chief Encouragement Officer of Singletrack Trails, a self-proclaimed nomad and misfit, and an all-around passionate guy. Singletrack Trails is an outdoor recreation developer of trails for hiking, biking, and equestrian use all throughout the United States. Before Singletrack Trails became a national company, it was just Greg and the excitement he felt within the escape of the great outdoors.
Greg teaches us that trails are in fact not magically built by fairies and elves, but through an equally magical experience of transforming the environment in an artistic way. We dive deep into why force engineering land...2020-09-2359 minBaby Got BackstoryBGBS 039: Denise Lee Yohn | Branding Expert | Some Jobs Are Too Small for Some SpiritsDenise Lee Yohn is best known as the go-to branding consultant for Silicon Valley’s top companies. But Denise is not your average branding expert. She is a helicopter-flying, passion-seeking, servant leader with the authenticity and insight to blow you away. Denise cultivated her brand-building approaches through her sought after career in consumer research analytics and brand strategy with companies including Spiegel Catalog, Burger King, and Jack In The Box. Denise later amassed major accolades for heading Sony Electronics’ first brand office, which encouraged her to embark on a journey as an independent brand advisor. Impressed yet? Well, she doesn’t stop...2020-08-191h 02Baby Got BackstoryBGBS 038: Steve Savage | 1908 Brands | A Legacy of EnvironmentalismToday we go back to environmentalist, Steve Savage’s roots (pun intended) as we explore the windows that were opened for Steve to form Eco-Products and 1908 Brands. Steve grew up with a lifelong passion for the environment that sprouted when recycling at a young age with his dad. That passion truly blossomed on a life-changing 14er hike (mountain peak exceeding 14,000 feet) where Steve realized the wondrous beauty of nature and vowed to protect it.
Even so, Steve’s path wasn’t always as clear as you’d think. It was a winding road of competitive tennis, international finance, and a couple of...2020-08-1249 minBaby Got BackstoryBGBS 037: Cambria Jacobs | EGYM | Fit for LifeJoining us today is Cambria Jacobs, Chief Marketing Officer of EGYM, a global fitness technology leader that uses smart gym equipment to support their members’ fitness journey by providing data-based guidance for motivation and measurable results. Have you wanted to live a healthier lifestyle but felt immediately intimidated by what to do when entering a gym? Maybe you’ve walked over to a big hunk of gym equipment and thought to yourself, “How do I adjust the speed?” or “Where does this pin go?” If you’ve ever felt this way, EGYM was created to strengthen people just like you.
Not only is Ca...2020-08-051h 01Baby Got BackstoryBGBS 036: David Baker | ReCourses | The Business of ExpertiseDavid Baker stumbled into the role of the “expert’s expert,” but he ran with it and hasn’t looked back. Not only has David written 5 books, but he’s also a keynote speaker on the global stage, as well as a podcast host! He joins us to share positioning and marketing gold. His work has been talked about by major titles such as NY Times, Fortune, Inc., Today, Business Week, and the Wall Street Journal. His early days living in a Mayan Indian village with his medical missionary family taught him fundamental lessons that he has carried with him, and relied...2020-07-2954 minBaby Got BackstoryBGBS 035: Sarah Kauss | S'well | What Would You Do If You Could Not Fail?Founder and Chairwoman of S’well, Sarah Kauss created a new product category when she fused fashion and water bottles. Her business was birthed from a passion to find a way to combat single-use plastics and has now sold over 20 million products since launching. S’well is a brand that my family and I use and as I interviewed Sarah, I had my sleek white S’well on my desk. Sarah has been recognized as a Fortune 40 under 40 honoree and EY Entrepreneurial Winning Woman, while S’well has been named the #1 fastest growing women-led company by Women Presidents Organization. S’well has a...2020-07-2253 minBaby Got BackstoryBGBS 034: Steve "Stix" Nilsen | Liquid Death | I Do Cool Sh*t, With Cool PeopleJoining us today is Steve “Stix” Nilsen, the vice president of lifestyle marketing at Liquid Death Mountain Water. He has some bold strategies that have proven effects on branding, brand loyalty, marketing, and generating profits for Fortune 500 companies. When asked how he does it, he said “I do cool shit, with cool people, that makes people buy things.” You won’t want to miss this fun and lively interview with a down to Earth guy that has some serious moxie!
What we’re talking about
Epiphany on a Beach
Tenacity and Forging His Own Path
Trying New Things, But Knowing Your Boundar...2020-07-151h 16Baby Got BackstoryBGBS 033: Erik Boles | Gearmunk | What's Your Favorite TV Show?Erik Boles, founder of Gearmunk, is a serial entrepreneur that has built five companies, exited three, and is now gearing up to host the biggest outdoor industry virtual trade show in the world. As a successful entrepreneur, Erik always has his finger on the pulse of how to build a brand but also realizes that while the fundamentals are the same, the game is always changing. He is taking risks, following his heart, solving problems, and looking for opportunities.
Prepare yourself to learn from one of the most successful entrepreneurs!
What we’re talking about
From Childhood Fun to Digital Expe...2020-07-0857 minBaby Got BackstoryBGBS 032: Chad Mellen & Keith Bristol | Knack | What Would We Give to a Friend?Chad Mellen, co-Founder, and Keith Bristol, Chief Digital Officer, of Knack Bags join us to talk about how they took a pain point and frustration, turned it into an idea, and then developed an entire company around it. They share what they did, the steps they took, and the sheer determination it took to get the prototype made, and the final product flying off the shelf! This is the story of how two career executives broke ranks & built a product that no one else would.
If you like stories of trial & error, and ultimate success of the American dream, this...2020-07-0158 minBaby Got BackstoryBGBS 031: Marty Neumeier | Level C | Let Yourself Imagine Greater ThingsWhat if you were given the ability to learn from one of the leading brand experts in the country? Pull up a seat because we get to do just that in our episode with Marty Neumeier! Marty is a world-renowned author and leading experts on how to build your business & brand strategy. He has worked with big-name companies such as Apple, Netscape, Symantec, Kraft Foods, Adobe, Google, Microsoft, Riot Games, and Capital One to help advance their brands and cultures. Today he is sharing some of his tactics and wisdom with us in Episode 31 of Baby Got Backstory.
This is...2020-06-241h 09Baby Got BackstoryBGBS 030: Geoff Smart | ghSMART Part 2 | Who: Hiring TipsBGBS 030: Geoff Smart | Part 2: Who: Hiring Tips
Founder of ghSMART & Co, Geoff Smart is sharing how he studied under Peter Drucker and found his calling to help businesses solve their number one problem; who to hire and how to bring them on the team. As the creator of a Fortune 500 company that is regularly voted one of the top businesses to work for, Geoff tells us his step by step process of hiring with a 90% success rate. Prepare yourself to learn crucial information in how to build your dream team.
What we’re talking about
The Number One Pr...2020-06-1734 minBaby Got BackstoryBGBS 029: Geoff Smart | ghSMART Part 1 | Part 1: Yes, You Can Have It AllBGBS 029: Geoff Smart | Part 1: Yes, You Can Have It All
Geoff Smart, founder and chairman of ghSMART & Co is sharing how his dream of having a fulfilling job and great life turned into one of the most successful hiring firms in the world. Geoff routinely advises Fortune 500 CEOs, billionaire entrepreneurs, and heads of states and discusses the importance of being a servant leader along with the companies he has looked up to over the years. Geoff shares how failure led to his own business launch and how you can sustain job satisfaction within your company. This conversation was so...2020-06-101h 01Baby Got BackstoryBGBS 028: Rob Angel | Pictionary | Game ChangerBGBS 028: Rob Angel | Game Changer
In 1985, Rob Angel, at only 23 years old, took his simple idea and created the wildly popular and phenomenally successful board game Pictionary using only a Webster’s paperback dictionary, a #2 pencil, and a yellow legal pad. Rob and his partners put together the first 1,000 games by hand before selling the game to a major toy company in 2001. Rob’s story is one of passion, optimism, and perseverance. Prepare yourself for a game-changer of a story. You’ll be inspired and motivated to make your own dreams a reality.
What we’re talking about
Rob Ange...2020-06-0356 minBaby Got BackstoryBGBS 027: Justin Moss | The Pineapple Agency | Bringing People Together and Making Them SmileBGBS 027: Justin Moss | Bringing People Together and Making Them Smile
The Pineapple Agency’s founder, Justin Moss is a passionate marketer whose love for events and music festivals merged to create an experiential marketing company that has worked with Proctor & Gamble, Google, Insomnia, Under Armor, Converse and more. Justin is sharing his story of producing raves as a teenager to creating one of the largest music festivals before they were popular, with the NY Times calling Justin “ahead of his time.” Today, he’s helping brands create memories for their consumers with big bold activations, while giving them a better R...2020-05-271h 01
the artisan podcastep10| the artisan podcast | marc gutman | storyteller & entrepreneurMeet Marc Gutman, founder and storyteller at Wild Story the marketing agency for
arts, recreation, and entertainment, helping companies provide refreshment of strength
and spirit, after our work day, and build powerful brands by crafting customer experiences
that create delight and differentiate their brand.
You can find Marc on social at @marcgutman
Check out Marc's own podcast Baby Got BackStory: https://www.wildstory.com/wildstory-podcast/
2020-05-2440 minBaby Got BackstoryBGBS 026: Laurence Spiewak | Suerte Tequila | It's Good to Be LuckyBGBS 026: Laurence Spiewak (Suerte Tequila)Co-founder, Laurence Spiewak, is sharing how Suerte Tequila came to be. While it may not have been the most direct route, Laurence is happy with all the adventures his heart has led him on. Find out how a kid from Philly left the family business for occupational therapy, only to again follow his heart and build his own tequila brand.
Learn what’s possible when you follow your heart.
What we’re talking aboutThe American Dream and A Call For Adventure
How the Knowledge of Consumer Packaged Goods Led To Great Tequi...2020-05-2059 minBaby Got BackstoryBGBS 025: Alec Stern | Constant Contact | I'm Not a QuitterBGBS 025: Alec SternAlec Stern was a kid from New Jersey who had a dream of moving to Boston one day. With his passion for customers and his drive to pursue the life he wanted, Alec co-founded the most well-known email software in the world, Constant Contact. He is sharing how his focus on customers, solving customer problems, and creating value for others helped propel his business to eventually sell for $1.1 billion. Alec is a founder, investor, mentor, and specializes in scaling companies. His story is one of perseverance, resilience, and the true reward of giving back.
...2020-05-1353 minBaby Got BackstoryBGBS 024: Marc Gutman | Wildstory | Masterclass: How to Name or Rename a BusinessBGBS EP024: Naming Master Class Episode
Today we’re talking about the funnel process of naming or renaming a business or product. A name is the first introduction to your product. The right brand name becomes an asset. It can signal differentiation and lock into the consumer’s mind instantly. The right name creates an emotion in us that triggers a buying decision. The wrong name can end up costing the business millions. It's a process that is a combination of the magical and the logical. Learn how to effectively apply this process to your business, whether you're starting fres...2020-05-061h 08Baby Got BackstoryBGBS 023: Callie Christensen and Kelly Oriard | Slumberkins | Believe In YourselfBGBS: 023: Callie Christensen and Kelly Oriard Founders and CEOs of Slumberkins, Callie Christensen and Kelly Oriard share how they started as two best friends telling stories of sloths and Bigfoot for fun and turned it into a multimillion-dollar business. This business is based on all-around storytelling. Stories have the power to provide meaning and clarity around some of life’s most challenging moments. These moms used their natural skills and expertise to equip parents with invaluable resources. Find out how the two found themselves deconstructing plush blankets to pitching their business idea on Shark Tank, and everything in between.
...2020-04-2953 minBaby Got BackstoryBGBS 022: Hap Klopp | The North Face | Origin Of The Brand, Disruption, Quality, & 3x Bottom LineBGBS 022: Hap KloppFounder of The North Face, Hap Klopp shares how it was created and what this company represents to him. During his 20 years as president and CEO, The North Face was recognized for being one of the best-managed companies in its industry, for both the quality of its products and the investment in its employees. Hap has found that success comes from disrupting the status quo. Find out how a kid from Spokane sold his family window business, moved to San Francisco, and founded one of the world’s largest and most recognizable adventure brands.
Dis...2020-04-2258 minBaby Got BackstoryBGBS 021: Frank Shankwitz | Make-A-Wish Foundation | Wish ManBGBS: 021: Wish ManCreator and Co-Founder of the Make-A-Wish Foundation, Frank Shankwitz is sharing how he went from humble beginnings and living in a campground as a child to becoming an Arizona State Trooper and having a near-death experience to becoming one of Forbes Top Ten Keynote Speakers and helping grant wishes of terminally ill children. Frank’s story is like no other you have heard and is filled with inspiration and motivation to do good. The recipient of numerous awards and now the basis for the motion picture “Wish Man,” Frank has been changing the lives of children around...2020-04-151h 00
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits130: How to find clarity and do what you love with Marc GutmanMarc Gutman is a storyteller, entrepreneur, adventurer, and idealist. Marc has held several positions in the story business. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. He has worked on movies with Sean Penn, Jennifer Lopez, Al Pacino, Jamie Foxx, the Farrelly Bros, Bill Murray, Chris Rock, Mark Whalberg, and Jennifer Aniston.
In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory—a strategic brand...2019-12-1738 minBaby Got BackstoryBGBS 020: Michael Ventura | Founder of Sub Rosa | Someday I’ll be an Idea ManBGBS 020: Someday I’ll be an Idea Man
How adopting other people’s perspectives allowed Michael Ventura to discover that empathy is the secret to success and build a world class strategy and design studio serving the world’s biggest brands.
Michael Ventura is the founder and CEO of the strategy and design firm, Sub Rosa based in New York City. He is also an expert on empathy and practicing empathy in business in order to produce real innovation. Later in the show we’ll hear Michael’s definition of empathy… how most people get it wrong and...2019-07-241h 02Baby Got BackstoryBGBS 019: Chip Conley | Founder of Joie de Vivre | Becoming A Modern ElderBGBS 019: Becoming a Modern ElderHow a passion for hospitality, writing, and business fueled Chip Conley to start (and eventually sell) the global boutique hotel group, Joie de Vivre, only to find himself as the “Modern Elder” at a crazy, high growth startup called AirBnB, and rediscover what it was he was always meant to do…
At 52 after selling the cool and rebel hotel brand he had started at 26, he could have retired. By today’s standards he should have retired… but the young founders of Airbnb came calling. He served as Airbnb’s Head of Global Hospitality...2019-06-121h 01Baby Got BackstoryBGBS 018: Frank and Jacqueline Bonanno | Bonanno Concepts | Creating Happy PeopleBGBS 018: Creating Happy People | Frank and Jacqueline Bonanno | Bonanno ConceptsToday’s story features the husband and wife team behind Bonanno Concepts, Frank and Jacqueline Bonanno.
Frank and Jaqueline Bonanno have built a restaurant group in Denver on the values of Pride, Family, and Excellence. If you talk to any of their hundreds of employees they’ll all tell you the exact same thing. Not only with they tell you this but they believe it with all their hearts. They believe they are family. They have tremendous pride in what they do and know that the product they...2019-05-291h 42Baby Got BackstoryBGBS 017: Mike Arzt | Co-Pilot of The Public Works | Born To ShredBGBS Episode 017: Born to Shred (EXPLICIT)“One of my favorite sayings about entrepreneurship is: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I’m going to do my own thing.” Since I had never wanted to be a businessman, I needed a few good reasons to be one. -Yvon Chouinard
In this episode you’ll hear a story of how a passion for snowboarding, photography, and entrepreneurship positioned Mike Arzt to travel the world, chase snow and become one of the most successful photographers in the snow i...2019-05-012h 01Baby Got BackstoryBGBS 016: Barney Waters | KSWISS | CEOs Wear SneakersBGBS Episode 016: CEOs Wear Sneakers…Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand position around entrepreneurship and brand transparency. Barney has also been Vice President of Marketing for heritage boot brand Palladium, overseeing the brand’s global re-launch and all aspects of brand communication. Prior to Palladium Barney was based in Boston as Vice President of Marketing for PUMA North Amer...2019-04-2456 minBaby Got BackstoryBGBS 015: Maxine Clark | Build-A-Bear Workshop | Everyone Needs A Teddy BearBGBS Episode 015: Everyone Needs A Teddy BearMaxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop®, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide.
Maxine Clark is the founder of Build-A-Bear Workshop & Chief Executive Officer of Clark-Fox Family Foundation. She’s made many impressions with her skills and abi...2019-04-1759 minBaby Got BackstoryBGBS 014: Luis Benitez | CO Outdoor Recreation Office | Sometimes Your Path Chooses YouBGBS Episode 014: Sometimes Your Path Chooses YouOver the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. Throughout his career, Luis has summited the top of the famed “Seven Summits” a cumulative 32 times, including being a six-time summiteer of Mt. Everest.
Between managing expeditions on some of the most remote peaks in the world, while consulting with a deep and varied group of clientele, Benitez works to tie the lessons available from the...2019-04-101h 01
Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...Copy & Content with Jon Cook - 013 // Marc Gutman, WILDSTORYWhat if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of life with the silver screen into a brand story-focused adventure. Marc and his team now help brands of all backgrounds build powerful, authentic conversations that change the way people feel about you and your brand.
Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify...2018-12-2556 minBaby Got BackstoryBGBS 013: Kerry Gilmartin | Bamboobies | Business as an Agent to Make Positive ChangeBGBS Episode 013: Business as an Agent to Make Positive ChangeHave you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including breastfeeding and nursing pads. Millions of mothers who nurse their babies experience some unpleasant realities, including breast milk leaking and soaking their attire. It’s not only embarrassing, but inconvenient. Years ago, breast pads were invented to address this kind of situation, but they were...2018-12-1256 min
The Impact EntrepreneurShare Your WILDSTORY - with Marc Gutman“You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift.” ― Erin Morgenstern Marc Gutman has always been captivated by stories, especially the movies he watched with his father. He learned about life through the likes of Ferris Bueller, and he eventually found himself in Hollywood. But, like many of us, Marc was bit by the entrepreneurial bug. He wanted...2018-12-1059 minBaby Got BackstoryBGBS 012: Ross Powers | Olympic Gold Medalist | Take Three Deep Breaths and Go For It!BGBS Episode 012: Take Three Deep Breaths and Go For It!Ross Powers was a kid from a small town in Vermont who dared to dream big and defy the odds. As a result, at 19 years old, he won the first U.S. medal in snowboarding. Ross may appear humble and soft spoken, but when he has a snowboard under his feet, he’s a stone-cold competitor and sets the standard for what it means to be a pro.
You’ll Learn…
In 1998, before Ross dropped into the halfpipe, he envisioned a perfect run; he tried not to ove...2018-12-0552 minBaby Got BackstoryBGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?BGBS Episode 011: What Will It Cost You to Be Successful?In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar email marketing powerhouse. Eventually, Aaron sold his company, iContact. Despite such success and being at the top of his career, Aaron’s world came crashing down. He discovered the importance of self care and not losing sight of what’s really important. After all, if we don’...2018-11-281h 12Baby Got BackstoryBGBS 010: Chris Warner | Earth Treks | Hardwired to Stop and Make Things BetterBGBS Episode 010: Hardwired to Stop and Make Things BetterChris Warner is a quattro threat – mountain adventurer, leader, entrepreneur, and all-around great dude. He sketched out a business on toilet paper and ended up building the nation’s largest indoor climbing gym company – Earth Treks. It’s where people challenge themselves and love what they are doing – just like Chris. His mountaineering philosophy focuses on teamwork and looking out for partners. Coming home safe and alive is always more important than summiting. Chris’s live-and-breathe fascination with building teams has turned him into a student of leadership and leadership teacher for...2018-11-141h 02Baby Got BackstoryBGBS 009: Ari Weinzweig | Zingerman’s | Manifesting a Shared Vision of Anarchy, Philosophy, Beliefs, Pastrami, and Social GoodBGBS Episode 009: Manifesting a Shared Vision of Anarchy, Philosophy, Beliefs, Pastrami, and Social GoodWe all have our own thoughts, beliefs, and problems. But it’s how we handle them that makes a difference in the world. Everyone should be able to pursue the life of their dreams. And, everyone should be treated as an intelligent, creative human being. It’s about having respect for one another. That’s how Ari Weinzweig turned Zingerman’s into a $70-million-dollar, socially conscious business community.
You’ll Learn…
As a child, Ari wasn’t thinking about food and business; he was dealing...2018-11-071h 06Baby Got BackstoryBGBS 008: Marc Hyman and Zak Penn | Writing Hollywood Blockbuster Movies by OsmosisBGBS Episode 008: Writing Hollywood Blockbuster Movies by OsmosisDo you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, are not only well-known Hollywood screenwriters, but friends who have shaped my life and of course my view on story. So, I’m glad you’re listening as we stroll down Memory Lane to share their backstory about stories they write that resonate with millions of people.
You’ll Learn…
Becoming writers at a young age and their first breaks in the movie business
W...2018-10-311h 06Baby Got BackstoryBGBS 007: Brian Smith | UGG | Living Joyously As a TadpoleBGBS Episode 007: Living Joyously As a TadpoleWhat do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by 70-year-old Brian Smith, who has a youthful spirit and infinite wisdom. Brian’s success in building a brand is a mix of philosophy, mysticism, business acumen, and emotion.
You’ll Learn…
Growing up in Australia, Brian was into surfing and sports, not shoes; never thought he...2018-10-2447 minBaby Got BackstoryBGBS 006: Ryan Evans | Inboard Technology | Stoked! From Kitebro to Electric Vehicle CEOBGBS Episode 006: Stoked! From Kitebro to Electric Vehicle CEODynamic, charismatic, intelligent, passionate, storyteller, athlete, leader, and futurist are words that describe Ryan Evans of Inboard Technology. It’s a transportation company that strives to have fewer cars on the road and replace them with short-range, electric vehicles. Ryan and his partner, Theo, are two passionate action sports athletes looking to redefine electric vehicles and urban transportation by offering an e-transportation suite of innovative, safe, and fun vehicles.
You’ll Learn…
Marc’s first memory of Ryan: Kiteboarding in the middle of the Pamlico Sound where it’s rai...2018-10-1746 minBaby Got BackstoryBGBS 005: Matt Kazam | Laughing At BusinessBGBS Episode 005: Laughing At BusinessMatt Kazam is a headlining comedian in Las Vegas. With 29 years of experience, he has performed more than 6,000 shows in 42 states and seven countries. Matt founded They Laugh You Win which leverages his experience and the power of humor to provide the highest level of corporate entertainment, innovative and entertaining training programs, and face-to-face marketing content. Matt’s energetic style, witty observations, and unassuming charm are the driving forces behind his unique and hilarious comedy and learning events. Through humor, Matt has taught thousands of people and helped hundreds of companies accomplish their goals. Af...2018-10-101h 01Baby Got BackstoryBGBS 004: Aaron Draplin | Draplin Design Company | Get It Done: Work Hard & Figure Things OutBGBS Episode 004: Get It Done: Work Hard & Figure Things OutIf you’re a graphic designer, snowboarder, and/or skateboarder, then you probably know about preeminent designer Aaron Draplin of Draplin Design Company based in Portland, Ore. He tours the world to speak about his career, family, and even politics. He has created logos and done other work for major companies, including Patagonia and Nike. Aaron is a branding world celebrity now, but it wasn’t always that way.
You’ll Learn…
Background on Draplin Design Company
How Aaron’s upbringing affects how he approaches his work and v...2018-10-031h 18Baby Got BackstoryBGBS 003: Jedd Rose | Topo Designs | Anywhere On Your MapBGBS Episode 003: Anywhere On Your MapDo you wear outdoor-inspired clothing while spending time in the great outdoors? Then, you may be familiar with Topo Designs, which is known for “backpacks, bags, and apparel for anywhere on your map.” In a day and age where we love to over-engineer everything, Topo Designs’ classic and retro-style products feel just right and perform flawlessly. Jedd Rose, Topo Designs co-founder, strives for such flexibility in each of his company’s products. Topo Designs is one of the fastest growing outdoor brands in America.
You’ll Learn…
Do you remember the first ba...2018-09-2649 minBaby Got BackstoryBGBS 002: Brad Ludden | First Descents | Out Living It…Fighting the Cancer Epidemic with AdventureBGBS Episode 002: Out Living It…Fighting the Cancer Epidemic with AdventureWhen you’re in your 20s, time is spent on holding down a job, making friends, and paying rent. On top of all that, could you imagine having to fight cancer at that age? About 70,000 young adults are diagnosed annually with cancer. Fortunately, Brad Ludden, a professional kayaker, created an organization called First Descents (FD). It leverages the healing power of adventure to help young adults diagnosed with cancer. The physical, social, and emotional transformation for participants is real and powerful.
You’ll Learn…
Quality...2018-09-1843 minBaby Got BackstoryBGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big BackstoriesBGBS Episode 000: I Like Big Backstories (TRAILER)Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Wh...2018-09-1405 min
Stay Grounded with Raj Jana8. Marc Gutman - Walking Away From Millions“You are the author of your own story.You can create any reality you want.” Nearing the peak of his Hollywood screenwriting career, Marc Gutman walked away from it all. This decision wasn’t in the life plan! In love with stories and the movies, Marc had a shot most writers only dream about. Working for the likes of Disney and Oliver Stone, Marc rubbed shoulders with some of Hollywood’s greats. But looking down the road, he was shocked at the people f...2018-01-2045 min
Stay Grounded with Raj Jana8. Marc Gutman - Walking Away From Millions“You are the author of your own story.You can create any reality you want.” Nearing the peak of his Hollywood screenwriting career, Marc Gutman walked away from it all. This decision wasn’t in the life plan! In love with stories and the movies, Marc had a shot most writers only dream about. Working for the likes of Disney and Oliver Stone, Marc rubbed shoulders with some of Hollywood’s greats. But looking down the road, he was shocked at the people further ahead. 30-year-old s...2018-01-2045 min
Stay Grounded with Raj Jana8. Marc Gutman - Walking Away From Millions“You are the author of your own story.You can create any reality you want.” Nearing the peak of his Hollywood screenwriting career, Marc Gutman walked away from it all. This decision wasn’t in the life plan! In love with stories and the movies, Marc had a shot most writers only dream about. Working for the likes of Disney and Oliver Stone, Marc rubbed shoulders with some of Hollywood’s greats. But looking down the road, he was shocked at the people f...2018-01-2045 min
The Truth About MarketingEp 131: Marc Gutman - Better Storytelling From The Guy Oliver Stone Trusted To Find The Best OnesMarc Gutman shows you how you can sharpen your storytelling chops with his unique Hollywood experience and what you absolutely must focus on to deliver YOUR authentic story.2017-09-0334 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits27: The Power of Storytelling with Marc GutmanToday we’re going to be talking to Marc Gutman, who is a storyteller, entrepreneur, and a lover of life. He helps entrepreneurs who are stuck, and his chosen tool is the power of story. We are going to talk about using stories to transform your business. Having formerly worked as a screenwriter for Disney, Warner Bros., and more, he’s qualified to give us a lot of great advice on the power of story.2017-07-2544 min