Shows
Business and ManagementHOW TO SPEND MARKETING MONEY - Media Mix Choices - 064To learn more, visit https://www.marchellludy.com/
This episode talks about (1) where to spend the marketing budget money and (2) how much to spend on each of the platforms. Marketing Media Mix Choices have always been puzzling marketers, especially as the media landscape keeps on changing with so many options such as National TV, Social Media platforms, Print Magazines, Outdoor Billboards, Radio, and so many others. Therefore, understanding the principles of (1) not spreading ourselves too thin to ensure sufficiency of awareness generation in each platform, as well as (2) Cascading Choices prioritization, are extremely crucial to allocate the Marketing Media...2024-12-0804 minBusiness and ManagementHow to Generate Cash - Inventory Management for Business - 063This episode talks about preserving the Cash Flow in the business by smartly managing the inventory.
Because the inventory level directly impacts the cash flow. Too much inventory means too much cash being locked in the form of products, limiting the business' ability to pay for overhead costs, such as salaries, and capital expenditures, such as buying new machines.
We will talk about two methods of managing inventory to preserve the cash: (1) Product Segmentation and (2) Safety Stock settings. By understanding whether the product segmentation is strategic or non-strategic, we can apply the right inventory strategy...2024-09-2105 minBusiness and ManagementStimulating Creative Ideas - For Marketing Plans - 062To learn more, visit https://www.marchellludy.com/
This episode discusses the key principles to stimulate creative marketing ideas to support sustainable business growth. Based on the learning, it is important to balance data-crunching activities with getting inspiration by simply talking to the consumers, at their homes, at the stores, and while they are using the products. It is critical to differentiate and not to imitate when entering a category in which strong competitors are already in place. It may be good to be better, but it is always better to be different. These principles should guide business owners...2024-06-0903 minBusiness and ManagementHOW TO BE A VISIBLE LEADER - for Personal and Career Growth - 061To learn more, visit https://www.marchellludy.com/
This episode talks about Visible Leadership, why we need to be Visible Leaders, and how to be more Visible Leaders in a working environment for our career and personal growth. We will take examples of famous leaders in history, such as Julius Caesar, Alexander the Great, and Napoleon, and learn the importance of being a visible leader during battles. Next, we will talk about the psychological barriers for us to be visible leaders and what can we do to overcome them.2024-04-2204 minBusiness and ManagementMastering Advertising: Creating Connections Like a Perfect Date - 060Unlock the secrets of creating unbeatable advertising that's more than just a sales pitch – it's a captivating experience!
Join us on the Business and Management Podcast as we delve into the art of advertising, likening it to the nuances of a perfect date.
Discover the power of visualization, engage your audience with compelling narratives, and learn to empathize with their needs.
Just like in dating, it's about creating connections.
Share your thoughts in the comments below, and if you find this podcast valuable, hit Like, Subscribe, and share the wisdom with yo...2024-01-1906 minBusiness and ManagementBouncing Back Business: The Art of Rebounding - 059Bounce Back Stronger with Business Resilience!
Marchell Ludy brings you the Business and Management Podcast, unveiling the secrets to revive your troubled business.
Navigating the battlefield of entrepreneurship? Learn the art of honest crisis management - no sugarcoating allowed!
Discover how setbacks are not the end but a chance to learn, grow, and emerge even stronger.
Share your rebound strategies in the comments, Like, Subscribe, and spread the art of resilience!
Don't face challenges alone; success loves company! 2024-01-0304 minBusiness and ManagementWinning With Shoppers: Game-Changing Retail Marketing - 058To learn more, visit https://www.marchellludy.com/
Unlock the Secrets of Retail Magic! Join us on the Business and Management Podcast as we explore the game-changing art of selling to retail shoppers.
Is traditional retail fading away? Not at all! Discover how smart marketing can make retail thrive in the era of online giants.
Think Apple Store experience - it's not just shopping; it's an adventure.
Learn the new mantra: the store itself is a marketer's playground.
Dive into shopper psychology, leverage the power of product adjacencies, and master the art of in-store demos.
Share your retail wisdom...2023-12-1804 minBusiness and ManagementThe Secret Sauce of Brand Harmony: Managing Brand Portfolio - 057To learn more, visit https://www.marchellludy.com/
Dive into the Business and Management Podcast with us!
Today, we're demystifying the art of managing multiple brands in your business. Brands, like superheroes, each have a unique role.
Discover how to make them work together harmoniously without stepping on each other's capes.
Learn the importance of strategic prioritization and not putting all your eggs in one basket.
Your brand portfolio is like a chess game; strategically maneuver through ups and downs.
Share your brand management hacks in the comments!
Like, Subscribe, and share the wisdom for collective success!2023-12-0205 minBusiness and ManagementUnlock the Growth Secrets: The Art of Growing Big Brands - 056Curious about how Big Brand giants like Coca-Cola and McDonald's keep thriving? Join us, on the Business and Management Podcast. Discover the magic behind driving consumption, learn to expand brand usage occasions, and amp up spending. Dive into the expansion game—opening new chapters like a pro! Explore the art of repositioning, unlocking new horizons for your brand. From Nike's athletic leap to Starbucks' community vibe, find inspiration for your brand's journey. Share your growth ideas in the comments! Don't miss out—Like, Subscribe, and Share. Success loves company! 2023-11-1605 minBusiness and ManagementThe Success Secret: Leading Cross-Functional Team Effectively - 055To learn more, visit https://www.marchellludy.com/
Welcome to the Business and Management Podcast, where we unravel the secrets of leading cross-functional teams and uniting diverse departments under a common goal!
As a Cross-Functional Project Leader, collaborating with various departments can be complex. Navigating conflicts and differing opinions is challenging but essential for success.
Key insights include empathy—and understanding each department's stakes. Involve all teams from the project's outset, share your vision, and ask for input. Recognize and celebrate every department's contributions, fostering a sense of value.
Don't fall into the blame game; focus on solutions. Setbacks ar...2023-10-2906 minBusiness and ManagementUnleashing the Power of Packaging: How to Create Irresistible Brand Packaging that Sells - 054To learn more, visit https://www.marchellludy.com/
Welcome to the Business and Management Podcast, where we unravel the art of creating irresistible packaging for your brand!
Picture packaging as your brand's face—the first impression consumers get when they see your product. It's not just a container; it's the whole experience.
So, how do you craft packaging that captivates and triggers consumers to choose your brand? It's all about standing out in a crowded market. Imagine a job interview—you've got limited time to impress. The same goes for packaging.
Tips: Understand consumer expectations in your category, establish a cl...2023-10-1405 minBusiness and ManagementManaging Your Boss: Taking Care Senior Management for Career Success - 053To learn more, visit https://www.marchellludy.com/
Welcome to the Business and Management Podcast, where we unravel the secrets to managing the most important relationship in your career: managing your boss effectively!
Your career journey is a maze of interactions, and navigating the boss-employee dynamic is crucial. We often wish that doing everything right will guarantee success, but it's not always that simple when real people are involved.
Today, we delve into strategies for managing your boss and gaining their support. Deeply understanding your business is paramount. Your boss needs to trust that you're on top of the...2023-10-0707 minBusiness and ManagementBrand Wars: How to Fight Back and Win Against Competitors - 052To learn more, visit https://www.marchellludy.com/
Welcome back to the Business and Management Podcast, where we tackle the burning questions in the world of commerce! Today we're venturing into the treacherous terrain of competitive warfare: how to respond when a rival launches an assault that threatens your brand's reputation.
In this world of business, we often find ourselves using war analogies – campaigns, attacking the competition, and defending market share. It's like being a strategic general, plotting victory in the business battlefield.
But here's the wisdom: While competition can be fierce, a knee-jerk reaction to every punch from a...2023-09-3005 minBusiness and ManagementFrom Zero to Hero: How to Revive Struggling Brand and Catapult It to Glory - 051
Welcome back, dear viewers, to another exciting episode of the Business and Management Podcast! Today, we're embarking on an exhilarating journey: how to resurrect a troubled brand and catapult it to glory!
We've all witnessed it – a once-thriving brand starts to lose its shine. But fear not! In this episode, we're unraveling the secrets of brand revival. It's not just about turning a ship around; it's about transforming it into a majestic flagship.
When your brand hits rocky waters, it's time to kick things into crisis mode. Denial won't cut it; you've got to confront the brutal truth he...2023-09-2308 minBusiness and ManagementMastering The Art of Pricing: How to Price Up Without Losing Consumers - 050To learn more, visit https://www.marchellludy.com/
Hey there, amazing viewers! Ready to unlock the secrets of pricing up your brands in times of inflation? I'm beyond excited to welcome you back to another insightful episode of the Business and Management Podcast!
Inflation got you feeling the pinch? You're not alone! Today, we're diving headfirst into the art of pricing up your brands without sending your customers running for the hills. As the cost of business rises, it's tempting to adjust those price tags, but how do you do it smartly? Stay tuned for the expert tips you...2023-09-1607 minBusiness and ManagementMastering the Triple Constraints for Successful Project Execution - 049To learn more, visit https://www.marchellludy.com/
Hey there, my awesome friends! Are you ready for another enlightening episode of the Business and Management Podcast? We will dive into a topic that every project manager, entrepreneur, and business enthusiast needs to master!
In today's episode, we're tackling the art of effectively managing the three critical project constraints: Scope, Time, and Resources. Ever faced the challenge of tight schedules, expansive goals, and limited resources? You're not alone!
Join me as we unravel the intricate relationship between these constraints and how they shape project outcomes. The secret lies in balancing...2023-09-0905 minBusiness and ManagementUnlocking Commercial Innovation: Innovative Strategies to Transform Your Business - 048To learn more, visit https://www.marchellludy.com/
Greetings, my friends! Get ready for another enlightening episode of the Business and Management Podcast!
In today's discussion, we're tackling a common challenge faced by businesses: How to Launch Innovation on a Tight Budget? We all know that innovation is crucial for success, but what if resources are limited?
Join me as I uncover the concept of Commercial Innovation. Discover how to make innovative changes in communication and strategy, while keeping the product itself relatively unchanged. The best part? It's cost-effective and perfect for businesses strapped for cash!
Explore practical examples...2023-09-0206 minBusiness and ManagementThe Secrets of Powerful Advertising in Making Consumers Buy Brands - 047To learn more, visit https://www.marchellludy.com/
Welcome to the Business and Management Podcast, where we will take you on a captivating journey into the world of creating powerful and effective advertisements that trigger consumers to purchase your brand!
In today's episode, we'll uncover the secrets of crafting compelling ads that work wonders, regardless of the format - TV commercials, radio spots, billboards, online ads, social media posts, or flyers.
Learn how advertisements shape associations in consumers' brains, influencing their emotions and driving purchasing decisions. We'll explore the magic of appealing to consumers' functional and emotional needs consistently...2023-08-2605 minBusiness and ManagementRedefining Office Politics: Embracing Political Savviness for Career Success - 046To learn more, visit https://www.marchellludy.com/
Welcome to the Business and Management Podcast, where we will go through the intriguing world of office politics and the crucial skill of Political Savviness for career success!
In today's episode, we'll debunk the negative connotations often associated with Political Savviness and focus on its positive impact on your career growth. Drawing from my own experiences, I'll share valuable insights and advice that I wish I had received when I started my journey.
Political Savviness is not about being manipulative; it's about building strong relationships with key stakeholders and influential individuals...2023-08-1905 minBusiness and ManagementUnlocking Sales Growth: Strategies for Soaring Revenue - 045To learn more, visit https://www.marchellludy.com/
Are you ready to unlock the secrets to accelerate sales growth and skyrocket your revenue? Join us on the Business and Management Podcast with your host, Marchell Ludy, as we dive deep into the realm of sales and explore the strategies that can take your business to new heights!
Imagine you're a cosmetics entrepreneur with stable but stagnant sales. In this episode, we'll guide you on how to break free from the plateau and boost your business's sales volume.
There are two simple yet powerful ways to achieve sales growth: Penetration...2023-08-1304 minBusiness and ManagementWinning the Pricing War: Strategies to Outsmart Cheaper Brands - 044To learn more, visit https://www.marchellludy.com/
Are you ready to conquer the challenges of pricing wars and fend off cheaper competitors? Join us on the Business and Management Podcast, as we unveil the secrets to respond effectively to price competition.
We've all encountered those brands that offer significantly cheaper alternatives, leaving us wondering how to handle the situation. But fear not! In this episode, we'll equip you with the strategies and insights you need to overcome this challenge and emerge victorious.
Let's start by understanding our price competitors. We'll analyze their...2023-08-0505 minBusiness and ManagementUnveiling the Secrets of Volume Forecasting: How to set Sales Target - 043Are you ready to uncover the secrets of accurate volume forecasting and sales target calculation? Join us on the Business and Management Podcast with your host, Marchell Ludy, as we dive deep into the art of creating volume forecasts.
Imagine you're a skincare marketer about to release a new soap product. How do you determine your sales target? It all comes down to volume forecasting—an essential aspect of financial planning for your business.
A messy forecast can lead to supply issues and excess stockpile, while an accurate forecast ensures stability and success. In this episode, we break down th...2023-07-2906 minBusiness and ManagementCracking the Code of Brand Building: Brand vs. Product - 042Are you ready to uncover the secrets of building a brand that goes beyond just selling a product? Join us on the Business and Management Podcast, as we delve into the captivating world of "Product vs. Brand."
Have you ever wondered what sets a brand apart from a mere product? Why is building a brand essential rather than just selling a commodity? Today, we're unraveling the concept of a brand and its significance in the marketplace.
A brand is more than just a product—it's a product with a distinctive reputation. Building a brand helps your product stand out ab...2023-07-2204 minBusiness and ManagementThe Science Behind Advertising: Captivating Minds and Influencing Choices - 041Discover the secrets of advertising and how it truly works to trigger your purchase decisions! Join us on the Business and Management Podcast as we dive deep into the captivating world of "How Advertising Works."
Ever wondered what goes on inside our minds when we see an ad? What triggers us to make a purchase after watching it? And why do ads keep repeating themselves? Get ready for some mind-bending insights that will transform your understanding of advertising!
Whether you're an entrepreneur or part of a company, effective communication through advertising is vital to reach your consumers. But how...2023-07-1506 minBusiness and ManagementUNLOCKING CAREER SUCCESS: Mastering the VIP Model - Visibility, Image, and Performance - 040To learn more, visit https://www.marchellludy.com/
In this exciting episode, we'll reveal the secrets to becoming a VIP in your office using the VIP Model - Visibility, Image, and Performance. If you're looking to fast-track your career progression, this VIP model is your ticket to success! We'll dive deep into each aspect, starting with Performance, the foundation of your journey. But remember, Performance alone is not enough! You must also master Visibility by stepping up, speaking up, and expanding your network to key stakeholders. And let's not forget about Image, the perception, and equity you hold in...2023-07-0805 minBusiness and ManagementTHE POWER OF CONSISTENT INNOVATION: Understanding Innovation Lifecycle Impact on Sales-Profit - 039To learn more, visit https://www.marchellludy.com/
In this episode, we explore the importance of consistent innovation in business and introduce the S-Curve model.
The S-Curve model illustrates the product life cycle, consisting of three phases: Startup, Scale Up, and Stagnation. Through this model, we understand the need for businesses to continuously launch new innovative products. Without innovation, a business becomes outdated and loses ground to competitors.
In the Startup phase, investments are high, and income is low, potentially leading to negative profits. However, successful acceptance by consumers propels the business into the Scale Up phase, where revenues...2023-07-0104 minBusiness and ManagementUNLOCKING YOUR HIGH POTENTIAL: Differentiating Performance vs. Potential - How To Be Promoted - 038To learn more, visit https://www.marchellludy.com/
Join Marchell Ludy, the host of the Business and Management Podcast, as he dives into the intriguing topic of "Performance vs. Potential" and its impact on promotions within companies.
Have you ever wondered why some colleagues are promoted ahead of others, despite similar performance and results?
In this episode, we explore the distinction between performance as measured by Key Performance Indicators (KPIs) and the critical factor of high potential. Discover the key indicators of high potential talent, including learning agility, emotional intelligence, and toughness. Find out why...2023-06-2404 minBusiness and ManagementFIGHTING BIGGER COMPETITORS: How Smaller Brands Win Market Share - 037To learn more, visit https://www.marchellludy.com/
In this episode, we delve into the challenges faced by smaller brands entering a market dominated by big competitors.
As an underdog, it's essential to fight strategically instead of being overwhelmed. Drawing inspiration from the timeless tale of David and Goliath, we explore how pinpoint accuracy and exploiting weaknesses can lead to significant victories.
Discover innovative ways to leverage your competitors' strengths against themselves and identify unmet consumer needs that your brand can fulfill.
By understanding...2023-06-1706 minBusiness and ManagementUSING CELEBRITIES FOR YOUR MARKETING CAMPAIGN: Strategies to Boost Your Brand - 036In this captivating episode of the Business and Management Podcast, host Marchell Ludy dives into the intriguing world of celebrity endorsements and shares essential insights on how to effectively utilize celebrities in your marketing campaigns.
Join us as we uncover the secrets behind successful celebrity partnerships and explore the key principles to consider when choosing a celebrity ambassador for your brand.
Discover why it's crucial to align the celebrity's image with your brand's character and how to ensure that your brand remains the star of the show, rather than being overshadowed by the celebrity.
2023-06-1005 minBusiness and ManagementCEO LEADERSHIP LESSONS - from Chip Bergh the CEO of Levi's and former P&G Grooming President - 035To learn more, visit https://www.marchellludy.com/
In this inspiring episode of the Business and Management Podcast, join host Marchell Ludy as he shares the remarkable CEO leadership lessons from Chip Bergh, the current CEO of Levi's and former Procter & Gamble President for the Grooming Business Unit.
Marchell recounts his personal experience with Chip Bergh during a challenging time and how the CEO's actions left a lasting impact. From the importance of putting your team's needs first to leading from the front lines, these valuable leadership principles are applicable in both military and business contexts.
2023-06-0307 minBusiness and ManagementHOW TO DEFEND AGAINST COMPETITIVE ATTACK - Developing Defense Strategy for a Brand - 034To learn more, visit https://www.marchellludy.com/
What to do if your brand is being attacked by strong competitors? Are we going to just sit back and watch, while your competitors are converting your users away, making you lose your market share, revenue, and profits?
Absolutely not! However, responding to competitive attacks requires us to stay calm and not be emotionally reactive. We need to think through the best defense strategy. In this episode, we will talk about the key principles of developing a defense strategy against a competitor's attack, such as right-sizing the response, protecting current loyal...2023-05-2706 minBusiness and ManagementIDEA BANK for INNOVATION - Developing Innovation Master Planning for Long-Term Brand Building - 033To learn more, visit https://www.marchellludy.com/
Brand building is not something we do in a month or even a few years. It takes consistency of effort and long-term thinking beyond the day-to-day urgency. Therefore, solid Innovation Master Planning is the secret of a successful brand, that is able to launch impactful innovation again and again to the marketplace over many years and decades. This is the kind of brand that is able to sustain a consistent effort of launching meaningful innovation for its consumers. We will also talk about the key principles of how to develop an...2023-05-2005 minBusiness and ManagementWHY BUSINESS PLANNING - Integrated Business Planning - 032To learn more, visit https://www.marchellludy.com/
In this episode, we will talk about the importance of the Integrated Business Planning process. One of the benefits is that Sales Planning and Operational Planning are in sync with one another. Without a solid Business Planning process, there will be a lot of problems - for example; the supply of products is not enough to meet the Sales Plan, and the produced inventory is too much compared to the sales target. Or the factory is making the wrong kind of products - not the products needed by the customers. We...2023-05-1305 minBusiness and ManagementHOW TO SET THE RIGHT PRICING - Pricing Strategy for a Brand - 031To learn more, visit https://www.marchellludy.com/
One of the biggest questions to answer for business professionals is how to set the right pricing for the brand and its product lineups. Overprice will drive the consumers away to competitors. On the other hand, setting the price too low will hurt our revenue and profit. Pricing decisions should not be driven only by cost and profit numbers only. Pricing should be set based on the overall brand strategy and business model. Pricing decisions should be strategically based on what kind of consumers we want to target and how we...2023-05-0605 minBusiness and ManagementTOP TALENTS - How to become Top Talents in your company - for Personal and Career Growth - 030To learn more, visit https://www.marchellludy.com/
Becoming a Top Talent in a company sounds so cool. But do you know what it takes to be identified as the Top Talent in your organization?
In this episode, we will talk about How to become Top Talents, a subset of employees that are identified as the top development candidate. They are prepared to be the Future Leaders of the company. The next Vice President, President, and even the future CEO. They are typically getting the most strategic projects, more crucible roles, and opportunities to get exposure and visibility to...2023-04-2906 minBusiness and ManagementINNOVATION PACE - Setting Speed Limit - How to Set the Right Rhythm for Innovation Programs - 029To learn more, visit https://www.marchellludy.com/
Running innovation programs in a business is like running a marathon. We must pace ourselves! Sprinting too fast, we will lose our breath, draining our manpower. Jogging too slow, we will be falling behind competitors. In this episode, we will talk about how to set the right speed limit, so that the innovation pace can follow the right rhythm following the category we play and the consumers we serve. We will also talk about the key principles of how to set the right innovation tempo for the business, what to do...2023-04-2205 minBusiness and ManagementHOW TO LAUNCH BRAND RESTAGE - Reinventing Existing Brands - 028To learn more, visit https://www.marchellludy.com/
This episode discusses the key principles of how to reinvent existing brands. There are many reasons why we want to do a Brand Restage of our current brands. such as the arrival of new technology to upgrade, refreshing outdated packaging designs, and competitive actions.
Brand restage can be done in several ways, such as packaging design changes, product formula upgrades, a new positioning, or a combination of those options. We will discuss what needs to be considered when launching a brand restage, to make sure that we do not alienate existing...2023-04-1504 minBusiness and ManagementCOURAGEOUS LEADERSHIP - Behaving Like Courageous Leaders for Personal and Career Growth - 027To learn more, visit https://www.marchellludy.com/
This episode talks about Courageous Leadership, why we need to be Courageous Leaders, and how to be more Courageous Leaders in a working environment for our career and personal growth.
For a business to win in the tough competitive market, each team member, from every level, must lead. Sometimes this means leading a team, project, or organization; other times it means taking the initiative to get things done. It even means following and supporting others when they are better positioned to lead.
We will discuss five examples of behaviors of Courageous...2023-04-0804 minBusiness and ManagementCOOKING INNOVATIONS - How to Launch Brand Innovation Programs - 026To learn more, visit https://www.marchellludy.com/
How to bring your great business ideas into reality? How do we turn Vision into real-life Innovation?
This episode discusses launching innovations, similar to cooking that special meal. It takes a lot of ingredients and people to work together to come up with delicious food that delights consumers.
So, the same is true, “it takes a village to launch an innovation.” We will need people from different specialties and functions, to make it work. For example, Research and Development, Marketing, Sales, Supply Chain, and Finance, to name the core functions.
Then, we w...2023-04-0103 minBusiness and ManagementFIGHT INFLATION - PROTECTING PROFIT with Cost Saving Programs - 025To learn more, visit https://www.marchellludy.com/
This episode talks about how to fight inflation and other external headwinds, to make our business remains profitable. Cost of Goods Sold (COGS) is directly impacting the profit and the balance sheet of a business. Therefore, it is imperative to have robust Cost Saving and Cost Control programs in a business, to protect the profitability against inflation caused by oil price increases and commodities price increases. The key is to develop sustainable and ongoing Cost Saving Programs that will offset any commodities price increases. We will talk about examples o...2023-03-2504 minBusiness and ManagementHOW TO SPEND MARKETING MONEY - Media Mix Choices - 024To learn more, visit https://www.marchellludy.com/
This episode talks about (1) where to spend the marketing budget money and (2) how much to spend on each of the platforms. Marketing Media Mix Choices have always been puzzling marketers, especially as the media landscape keeps on changing with so many options such as National TV, Social Media platforms, Print Magazines, Outdoor Billboards, Radio, and so many others. Therefore, understanding the principles of (1) not spreading ourselves too thin to ensure sufficiency of awareness generation in each platform, as well as (2) Cascading Choices prioritization, are extremely crucial to allocate the M...2023-03-1804 minBusiness and ManagementCASH IS KING - Inventory Management for Business - 023To learn more, visit https://www.marchellludy.com/
This episode talks about preserving the Cash Flow in the business by smartly managing the inventory. Because the inventory level is directly impacting the Cash Flow. Too much inventory means too much cash being locked in the form of products, limiting the business' ability to pay for overhead costs, such as salaries, as well as capital expenditures, such as buying new machines. We will talk about two methods of managing inventory to preserve the cash, which are (1) Product Segmentation and (2) Safety Stocks settings. By understanding whether the product segmentation i...2023-03-1105 minBusiness and ManagementHOW TO GENERATE MARKETING IDEAS - Creative Marketing Campaign for Business Growth - 022To learn more, visit https://www.marchellludy.com/
This episode discusses the key principles to generate creative marketing ideas to support sustainable business growth. Based on the learning, it is important to balance data-crunching activities with getting inspiration by simply talking to the consumers, at their homes, at the stores, and while they are using the products. It is critical to differentiate and not to imitate when entering a category in which strong competitors are already in place. It may be good to be better, but it is always better to be different. These principles should guide b...2023-03-0403 minBusiness and ManagementWHY VISIBLE LEADERSHIP - for Personal and Career Growth - 021To learn more, visit https://www.marchellludy.com/
This episode talks about Visible Leadership, why we need to be Visible Leaders, and how to be more Visible Leaders in a working environment for our career and personal growth. We will take examples of famous leaders in history, such as Julius Caesar, Alexander the Great, and Napoleon, and learn the importance of being a visible leader during battles. Next, we will talk about the psychological barriers for us to be visible leaders and what can we do to overcome them.
Disclaimers
The Business and Man...2023-02-2604 minBusiness and ManagementMENYEIMBANGKAN SCOPE - TIME - RESOURCES - Project's Triple Constraints - 020To learn more, visit https://www.marchellludy.com/
In this episode, we will talk about Project Management's Triple Constraints, which are Scope, Time, and Resources. We will discuss in detail how one component influences the others, and how to balance those triple constraints so that the project can be successfully done. More importantly, we will discuss how to manage clients' unrealistic expectations, by prioritizing the most important component - may it be scope, time, or resources.
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is bas...2023-02-2403 minBusiness and ManagementKENAPA CERDAS POLITIK - Politically Savvy in the Office - Career Tips - 019To learn more, visit https://www.marchellludy.com/
In this episode, we will talk about the importance of being Politically Savvy in the office. To be politically intelligent does not mean being manipulative to achieve your personal interest at all costs. It means the ability to assess the situation and then build strong relationships with the most powerful people, which can help you achieve your organization's goal, as well as helping to propel your career forward. One specific example is by developing a strong and sincere relationship with the CEO's Secretary, the most informally powerful person in t...2023-02-2205 minBusiness and ManagementKENAPA HARUS BRANDING - Why Branding - Product vs. Brand - 018To learn more, visit https://www.marchellludy.com/
This episode discusses why you need to build the brand, versus just selling products. Otherwise, your products will soon become just a mere commodity. Because a brand is a product with a soul. We will talk about the characteristics of a strong brand, such as being Decisive, Distinct, and Desirable. An example of how to build a strong brand with unique characteristics will be given.
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own...2023-02-2004 minBusiness and ManagementPERKIRAAN TARGET PENJUALAN - How to Forecast Sales Volume Target - 017To learn more, visit https://www.marchellludy.com/
This episode will dive deep into Volume Forecasting. We will discuss in depth the components of Volume Forecasting, which are Awareness, Trial, and Repeat. An example of calculation will be given to apply the concept.
The Volume Forecasting case study discussed in this podcast is as follows:
- Target Population: 100 million people
- Awareness Level: 10% or 10 million people
- Trial Rate: 50% of those who are aware or 5 million people
- Trial Consumption: 1 unit x 5 million people = 5 million units
- Rep...2023-02-1706 minBusiness and ManagementSTRATEGI MENAIKKAN PENJUALAN - Penetration and Consumption for Sales - 016To learn more, visit https://www.marchellludy.com/
This episode introduces the main strategies to increase the Sales volume of your business and company. We will deep dive into the Penetration Strategy, mostly suited for new brands entering the market, focusing on gaining new consumers. And then the Consumption Strategy, on how to make your existing loyal customers consume more of your products. Examples are given for each strategy, so you can immediately apply the concept to your business.2023-02-1504 minBusiness and ManagementCOMMERCIAL INNOVATION - Inovasi Hemat Anggaran - Innovation on Budget - 015To learn more, visit https://www.marchellludy.com/
This episode introduces Commercial Innovation, a much more economical alternative to Product Innovation. Commercial Innovation is innovation on budget. Because while we know that continuous innovation is important, not all companies and businesses have all the funding and human resources needed to execute product innovation. We will provide examples of Commercial Innovations, such as Packaging Design Refresh, Conceptual Innovation, and Seasonal Packs. All these examples are readily applicable to your own business and company.2023-02-1304 minBusiness and ManagementCARA JADI VIP DI KANTOR - Visibility Image Performance - VIP Career Model - 014To learn more, visit https://www.marchellludy.com/
In this Part 2 episode, we will dive deep into the "Image" section of the VIP Model - Visibility, Image, and Performance. This is the tool to accelerate your career progression. So, if you want to become a VIP, use this VIP Model. It is important to understand that Performance is just the ticket to the game. No matter how good your performance is, if your Image is generally negative in your organization, then it will become a barrier to career progression. Therefore, we will talk about how to identify w...2023-02-1005 minBusiness and ManagementCARA JADI VIP DI KANTOR - Visibility Image Performance - VIP Career Model - 013In this Part 1 episode, we will introduce the concept of VIP - Visibility, Image, and Performance. The tool to accelerate your career progression. So, if you want to become a VIP, use this VIP Model. Specifically, we will talk about the Visibility part of the model. It is important to understand that Performance is just the ticket to the game. No matter how good your performance is, if you are not visible, then nobody really knows that you are a strong performer. We will also talk about the psychological barriers to being more Visible and what we can do...2023-02-0804 minBusiness and ManagementCARA MENDAPATKAN PASANGAN - Marketing Strategy to Get Your Desired Spouse - 012To learn more, visit https://www.marchellludy.com/
In this Part 2 episode, we proceed to the last stages of implementing a Marketing Strategy for getting your ideal spouse. This is just an example to make the concept easy to understand by applying it to everyday situations. We will follow the Marketing Strategy steps of (3) WHAT Positioning and (2) HOW Execution. Examples are given of how you position yourself, what kind of brand image you want to highlight, and what are your strengths compared to the other male competitors. And most importantly, how are you going to fulfill her U...2023-02-0605 minBusiness and ManagementCARA MENDAPATKAN PASANGAN - Marketing Strategy to Get Your Desired Spouse - 011To learn more, visit https://www.marchellludy.com/
In this Part 1 episode, we will implement Marketing Strategy on how to get your ideal spouse. This is just an example to make the concept easy to be understood, by applying it to an everyday situation. We will follow the Marketing Strategy steps of (1) Market Research and (2) WHO Understanding. Examples are given on what kind of questions we need to get data; what type of ideal woman are you targeting, who are the other men's competitors, and what are her dreams, hopes, and wishes. And most importantly, what are h...2023-02-0304 minBusiness and ManagementMENGAPA PERLU PLANNING - Why We Need Sales & Operations Planning (S&OP) - 010To learn more, visit https://www.marchellludy.com/
In this episode, we will discuss Sales & Operations Planning process, popularly known as S&OP. This is a common process in multinational companies and professionally managed businesses, to synch between Sales Planning and Operations Planning. We will discuss the benefits of having a solid S&OP process, as well as the potential problems that will occur if such a process does not exist or is not solid. We will dive deep into examples of business scenarios, in with how the S&OP process can be used to identify gaps i...2023-02-0108 minBusiness and ManagementKENAPA BELUM NAIK PANGKAT - Why Not Got Promoted - Performance vs Potential - 009To learn more, visit https://www.marchellludy.com/
In this episode, we will discuss the concept of Performance vs. Potential. In your career, you may feel that you have performed well, but you have not been promoted yet. This podcast will deep dive into other factors on top of Performance, that will determine the decision to promote you. Because Performance is just the ticket to the game. We will talk in detail about the High Potential Indicators and what behaviors are to be demonstrated. After watching this podcast, you will get some insights on what actions can y...2023-01-2810 minBusiness and ManagementRAGAM INOVASI PRODUK - Product Innovation Types - 008To learn more, visit https://www.marchellludy.com/
In this episode, we will discuss the various types of Product Innovation. We will dive deep into each product innovation type, for instance, New to the world innovation, Line Extensions, Product Upgrades, and Cost Innovation. Examples will be given to practically implement this concept step by step in your line of business. To wrap up, it is understood that Product Innovation requires large capital investments and huge human resources. Hence, there are other types of innovation too, which require less capital and resources.
Disclaimers
The Bus...2023-01-2506 minBusiness and ManagementWHO WHAT HOW - MARKETING STRATEGY - Strategi Pemasaran Sistematis - 007To learn more, visit https://www.marchellludy.com/
In this episode, we will discuss how to build a systematic, structured, and well-planned Marketing Strategy. We will discuss the four aspects of the Marketing Strategy in detail: Market Research, WHO Understanding, WHAT Positioning, and, HOW Execution. We will elaborate on what kind of questions we need to get the answers through quantitative or qualitative data. Examples are provided to give a better understanding of the concept. The benefit of this episode will be that the viewers will understand the specific steps to build the structured marketing strategies in t...2023-01-2112 minBusiness and ManagementRANTAI SUPLAI - PENGARUH UNTUNG RUGI - Supply Chain Impacts Profit & Loss - 006To learn more, visit https://www.marchellludy.com/
In this episode, we will discuss how Supply Chain is impacting the Profit and Loss Statement of a company. We will dig deep into the key Supply Chain metrics, which are Customer Service, Inventory, and Cost. The importance of product availability impacts Revenue and Sales. How Inventory Management is crucial to set the right level of stocks, hence preserving the Cash without jeopardizing the Customer Service Level. The criticality of building sustainable Cost Saving programs hence creating a resilient Supply Chain structure to withstand the high inflationary period.
...2023-01-1810 minBusiness and ManagementKENAPA HARUS INOVASI - Why Innovate - S-Curve Innovation Model - 005To learn more, visit https://www.marchellludy.com/
In this episode, we will discuss the importance of innovation using the S-Curve Model and why sustaining continuous innovation is the key to business growth. We will talk about the Product Life Cycle of Start Up, Scale Up, and Stagnation, including the importance of anticipating revenue drop. A few examples from the world's top brands are provided to show how they are driving sustainable growth through continuous innovation using the S-Curve Model.
Disclaimers The Business and Management Podcast is for general informational purposes only. All of the con...2023-01-1408 minBusiness and ManagementCARA BIKIN IKLAN EFEKTIF - Create Effective Ads - 004To learn more, visit https://www.marchellludy.com
In this episode, we will discuss how to make effective advertisements. We will reapply the knowledge we learned from the past episode on how Ads work to implement the principles of effective advertisements. We will talk about why the look and feel of the Ads must be consistent and repeated again and again. As a result, you will have guidelines and principles to follow as you are creating effective Ads in your workplace or the business you are owning.
Disclaimers
The Business and Management Podcast is...2023-01-1107 minBusiness and ManagementCARA KERJA IKLAN - How Ads Works - 003In this episode, we will discuss how advertising works. What happens in our brains when we see advertisements? What triggers us to buy the products after seeing the advertisements? The two schools of thought on advertisements, i.e. between functional and emotional needs. The importance of building emotional connections between the advertisements and the consumers' brains. The reason why advertisements must be consistent, and repeated again and again. And how to make consumers' purchase decision feels just right on a subconscious level.
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of...2023-01-0708 minBusiness and ManagementCULTURE SHOCK! Budaya Indonesia "For Members Only" - Gegar Budaya - 002In this episode, we will discuss the "Culture Shock" phenomenon. Specifically, we will reveal some parts of the Indonesian culture in which paradigm change is needed to be more suitable for a multinational working environment context. And we will talk about what specific actions to be taken to adjust the cultural style of the "Indonesian born and bred" to be more successful in a multinational working environment.
Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity...2023-01-0110 minBusiness and ManagementIntro: Mulailah Dari Niat Baik - Start From Good Intention - Why Podcasting -001Welcome to the Business and Management Podcast, where we discuss best practices to help professionals and entrepreneurs achieve success as they defined it.
This podcast is essentially responding to this common request, “I wish someone would mentor me and advise me on these tips, when I just started my professional career or when I run my own business.”
This podcast is hosted by Marchell Ludy, a seasoned business and management professional with over two decades of experience across multiple functions of Marketing, Supply Chain, Manufacturing, and Innovation Program Management in one of the largest multi-national compan...2022-12-2202 min