Shows
The Final FronTia with Tia Kofi82 - Marcus Collins: Standing Proud, Mrs Doubtfire & The X FactorWe have a delightfully camp - and unexpectedly profound - episode of The Final FronTia for you... singer, West End star and all-round ray of queer sunshine Marcus Collins is on the show!Marcus first broke through in the UK as a contestant on the eighth series of The X Factor where he became a runner-up in the finals, whilst little-known girl group Little Mix won! His cover of "Seven Nation Army" shot into the Top 10 UK Charts, as did his self-titled album.Since then, Marcus has taken the West End by storm - performing...
2025-12-0846 min
The CMO PodcastThe Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus CollinsFrom tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true bu...
2025-12-0559 min
The Brand Builder's PlaybookGetting Brand Buy In & Activating the Playbook // With David Aaker and Marcus CollinsFrom tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true bu...
2025-12-0259 min
WFA's Better Marketing Pod with David WheldonEp 38: Dr Marcus Collins on navigating culture, meaning and purposeWhat makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond their products create deeper connections with people. "They are not defined by what they do," Marcus explains, "They're defined by who they a...
2025-03-2629 min
Lead with StorytellingLead with Storytelling: Marcus Collins - Power of Culture in MarketingIn this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.What You’ll Learn:✅ How brands can leverage culture to build authentic connections✅ The...
2025-03-1939 min
Humans & Brands10. Why Most Brands Fail to Matter, with Dr. Marcus CollinsWhat makes a brand truly resonate with people? Why do some brands inspire deep loyalty while others struggle to stay relevant?
In this episode of Humans & Brands, host Lauren Douglass sits down with Dr. Marcus Collins, a marketing professor, best-selling author, and one of the brightest minds in the world of branding.
Dr. Collins takes us on a deep dive into how brands have evolved from simple marks of ownership to powerful identity markers that reflect who we are and what we believe. We explore why the most successful brands go beyond just selling products...
2025-03-1129 min
Heart to HustleMarcus Collins, The UnderdogIn this conversation, Marcus Collins shares his journey from being a product of Detroit to navigating various career paths, including engineering, music, and marketing, ultimately becoming a leader in cultural strategy. Drawing from his personal experiences, Marcus emphasizes the profound influence of culture on human behavior and the importance of understanding this dynamic in shaping effective marketing strategies. This discussion seamlessly ties into Marcus’s bestselling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, where he unpacks the critical role culture plays in driving consumer be...
2025-01-2832 min
Mitlin Money MindsetHarnessing the Power of Culture in Business and Beyond with Dr. Marcus CollinsEver wonder how culture shapes the way we view the world and influences our actions? In this episode, Larry Sprung chats with Dr. Marcus Collins, an award-winning marketer and cultural translator, about the unseen yet powerful force of culture in business. Dr. Collins shares insights from his career and explores how cultural understanding can drive success. With experiences working for iconic brands and figures like Beyoncé and Apple, Marcus unpacks the significance of translating cultural nuances into marketing strategies. Dive in to discover how culture can be the ultimate driver in shaping consumer behavior and e...
2024-12-1138 min
Agency#51 Breaking Down the Academics of Branding | Marcus CollinsAward-winning marketer, Dr. Marcus Collins unpacks how brands like Apple and Nike spark emotion, inspire loyalty, and drive action. From cultural insights to navigating evolving consumer expectations, Marcus reveals the secrets to making your brand culturally relevant and unforgettable.
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(00:00) Introduction
(02:00) The Startup Journey of Iconic Brands
(09:31) Building Connection Through Branding
(17:42) The Human Adaptability in Marketing and Technology
(25:21) Behind the Scenes of Writing a Book
(36:01) Comedy and Iteration in...
2024-11-281h 51
Mick UnpluggedDr Marcus Collins | Marketing that Matters: Dr Collins on Relationship Building and AuthenticityWelcome to another insightful episode of "Mick Unplugged"! Today, we're joined by the brilliant Dr Marcus Collins, a profound thinker in marketing and culture. In this episode, Dr Collins dives deep into shifting marketing strategies towards building authentic relationships and serving people, rather than just selling products. We explore his top hip-hop influences, with names like Kanye West, Tribe Called Quest, and Jay Z making the list, and discuss his top three hip-hop songs that have deeply resonated with him. Dr Collins shares invaluable tips for businesses focused on culture, emphasizing the need to understand and...
2024-11-2841 min
Shift by Alberta InnovatesUnveiling the power of culture: a conversation with Dr. Marcus CollinsSend us a textJoin us for an insightful exploration into the profound influence of culture on human behavior, featuring the brilliant Dr. Marcus Collins, a professor at the University of Michigan and esteemed author of "For the Culture." Discover how cultural artifacts act as mirrors to our internal beliefs and dictate how we interact with the world. Together with Dr. Collins, we unpack the concept of legitimation, where communities decide what deviations from norms are acceptable, and why understanding goes far beyond mere data when it comes to truly connecting with people. We challenge t...
2024-10-2816 min
That's What I Call MarketingS3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus CollinsIn this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan. This episode covers his work for Beyonce where he learnt so much about where the Queens tribe wanted to be to his work understanding and influencing culture today. We dive deep into Marcus's fascinating story, exploring how his early admiration for icons like Michael Jackson and Boyz II Men shaped his career aspirations. Marcus...
2024-10-1559 min
Fire Your Hiring HabitsFor the Culture: Reimagining Workplace Dynamics with Dr. Marcus CollinsJohn is joined by Marcus Collins, a leading expert on cultural contagion and meaning making. Dr. Collins, the best-selling author of "For the Culture" and a Clinical Marketing Professor at the University of Michigan, shares his profound insights on how culture shapes our workplaces and organizations. The conversation delves into the invisible forces that guide human behavior, both in society at large and within companies. Dr. Collins explains the concept of cultural meaning-making and its significant impact on employee engagement. He also discusses how leaders can leverage cultural insights to address workforce challenges and foster a more inclusive environment. Through...
2024-09-1944 min
Minority Report PodcastEp 179 -Dr. Marcus Collins, professor, best-selling author, and keynote speakerIn episode 179, Erik and Kerel had the pleasure of interviewing Dr. Marcus Collins, a renowned professor, best-selling author, keynote speaker, and chief strategy officer.
Dr. Collins offered a fascinating look at how culture, human behavior, and marketing intersect. His journey, combined with his academic and professional experiences, gives him a unique perspective on how businesses can better understand and connect with people. His book, For the Culture, offers valuable insights for anyone looking to tap into the power of culture to influence behavior—whether in marketing, leadership, or everyday life.
Timestamps
0:03 Dr. Collins shares that he grew up in Detroit, Mi...
2024-09-1832 min
rich & REGULAR with Kiersten and Julien SaundersEp 180: Decoding Consumerism | Dr. Marcus Collins on How Culture Impacts Our SpendingDo you ever wonder why you buy things you don't need? This episode explores the fascinating (and sometimes alarming) ways culture shapes our budgets. We’re talking to Dr. Marcus Collins, who is a scholar of the hidden messages of consumption, a marketing professor at University of Michigan's Ross School of Business, and the author of For The Culture. He takes us on a journey into the heart of consumerism, explaining how brands create religions, how the people we admire influence our spending, and how we can all become more conscious consumers. It's a hilarious, insightful, and may...
2024-09-1649 min
Breaking SchemasBelief as a Disruptor with Sheel MohnotThere’s a key component of venture capital that puts the soul in that kind of work: investing in people.Sheel Mohnot, founder of Better Tomorrow Ventures, understands this well when he’s picking which fintech companies to invest in. A University of Michigan graduate, Sheel has built his career on being able to identify founders who are willing to take risks and believe in themselves. Sheel joins Breaking Schemas co-hosts Marcus Collins and John Branch to chat about what investing in people looks like in action, Sheel’s philosophy for venture capital, and how a willi...
2024-09-0529 min
More Than A TitleCulture, Brands, and Influence: A Conversation with Dr. Marcus CollinsJoin hosts Jarrett and Chadeo as they dive deep into the world of brand strategy, cultural influence, and consumer behavior with Dr. Marcus Collins. Dr. Collins is a renowned marketer, cultural translator, and professor at the Ross School of Business, University of Michigan. With a distinguished career that includes roles at Wieden+Kennedy and Apple, Marcus has shaped how brands connect with diverse audiences through culturally contagious ideas.
In this episode of "More Than A Title," Dr. Collins shares insights from his award-winning career and best-selling book, "For The Culture," which explores the profound impact of culture on consumer choices...
2024-08-283h 28More Than A TitleCulture, Brands, and Influence: A Conversation with Dr. Marcus CollinsJoin hosts Jarrett and Chadeo as they dive deep into the world of brand strategy, cultural influence, and consumer behavior with Dr. Marcus Collins. Dr. Collins is a renowned marketer, cultural translator, and professor at the Ross School of Business, University of Michigan. With a distinguished career that includes roles at Wieden+Kennedy and Apple, Marcus has shaped how brands connect with diverse audiences through culturally contagious ideas.
In this episode of "More Than A Title," Dr. Collins shares insights from his award-winning career and best-selling book, "For The Culture," which explores the profound impact of culture on consumer choices...
2024-08-283h 28
Breaking SchemasEmpowerment as a Disruptor with Devin JohnsonAs an accounting major trying to break into the media and entertainment industry, Devin Johnson heard the word “no” a lot. But the now-president of Lebron James and Maverick Carter’s SpringHill Company found his way into the creative world through finance jobs. That versatility is sewn into the fabric of SpringHill’s mission; it’s a place where accountants can make creative content, too. Devin says that mindset and culture are built on empowerment. Empowerment from Lebron James gave him the confidence to step into his role, and he wants to instill that kind of empowerment in his empl...
2024-08-2232 min
Learning With LowellMarcus Collins: How to Understand Anyone, Market Like a Genius, & Secrets of Culture – 246Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike.
PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we’ll learn about leadership, science, and people building their change into the wo...
2024-08-131h 36
Breaking SchemasIkigai as a Disruptor with Devon LeahyThe Japanese phrase, ikigai, refers to one’s reason to live. Devon Leahy, the global head of sustainability at Ralph Lauren, found her ikigai at a young age on the ski slopes of Vermont: the outdoors and environmental issues. Devon took that passion, merged it with a business degree from Michigan Ross, and began crafting what these corporate sustainability roles could look like for major companies like Walmart and eventually Ralph Lauren. Breaking Schemas hosts Marcus Collins and John Branch sit down with Devon to discuss what a global head of sustainability does, why sustainability need...
2024-08-0821 min
Undercooled: A Materials Education PodcastMarcus Collins: Marketing Materials Science and EngineeringSummaryIn this conversation, Steve, Tim and Marcus discuss the challenges of attracting students to material science and engineering (MSE) programs. They explore the concept of jobs to be done, which includes the functional, emotional, and social aspects of a product or service. Marcus suggests that MSE programs should focus on the emotional and social jobs that potential students want to fulfill, such as their interests in fashion, sneakers, and tangible experiences. They also discuss the importance of conducting netnography to understand the cultural context and language of potential students. By engaging with influencers and communities in...
2024-08-071h 04
She's All Over the PlaceAward-Winning Marketer and Cultural Translator with Dr. Marcus Collins Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.
His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Ac...
2024-08-0647 min
Breaking SchemasAgility as a Disruptor with Mayer HawthorneWhen Ann Arbor rap darling Mayer Hawthorne first moved to LA, he thought his hip hop producing and DJing was going to launch him into stardom. But some honest feedback made him realize that maybe his real strength was waiting in a completely different direction.Mayer used his musical agility to put out several smash hit soul records that didn’t sound like anything else at the time. He dared to disrupt his own sound and the result was magic. Breaking Schemas co-hosts Marcus Collins and John Branch sit down with Mayer to talk about his...
2024-07-2533 min
2 Pages with MBS197. The Outsider on the Inside: Marcus Collins [reads] "Predictably Irrational."If you're an anglophile and of a certain age, then you'll know the comedic operettas of Gilbert and Sullivan, The Pirates of Penzance, Trial by Jury, The Mikado. They are all classics. I mean, I am an anglophile of a certain age, so I can sing the entirety of I Am a Very Model of a Modern Major General. I mean, really: “I am the very model of a modern major general. I've information, vegetable, and animal, and mineral. I know the kings of England, and I quote the fights historical, from Marathon to Wat...
2024-07-1650 min
Breaking SchemasAlignment as a Disruptor with Karima McDanielWho says prioritizing fun in your career isn’t a smart move? Marketing mogul Karima McDaniel has worked with every kind of beauty product under the sun. She made all the right moves to climb ladders at major companies and build a successful career. But at the top, she found herself wanting more. She wanted to find a job that aligned with her values, and on top of that – she wanted to have fun at work. That’s how Karima ended up in a meeting with actress Tia Mowry who was starting a hair care line centered around...
2024-07-1129 min
The Internal Marketing PodcastEpisode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for leaders on: the power of diversity as a strategic advantage; the need for authenticity in both internal and external representations of the company culture; and how to effectively integrate DE&I into the company's core values.The Internal Marketing Podcast is the unique podcast series that...
2024-06-2734 min
The Creative BlockFor The Culture: Navigating Brands and Audiences with Dr. Marcus CollinsSo thrilled to have the chance to chat with best-selling author and culture expert, Dr. Marcus Collins. He's a gifted communicator and educator whose point of view helped me shift my perspective on how to better connect with my community. We discussed important takeaways from his best-selling book, "For The Culture," diving into the relationship between culture and decision-making. But let me properly introduce Dr. Marcus Collins: He is a renowned marketing expert and cultural translator. As a clinical professor at the University of Michigan's Ross School of Business, he shares insights on how culture profoundly impacts human behavior...
2024-05-2946 minThe Creative BlockFor The Culture: Navigating Brands and Audiences with Dr. Marcus CollinsSo thrilled to have the chance to chat with best-selling author and culture expert, Dr. Marcus Collins. He's a gifted communicator and educator whose point of view helped me shift my perspective on how to better connect with my community. We discussed important takeaways from his best-selling book, "For The Culture," diving into the relationship between culture and decision-making. But let me properly introduce Dr. Marcus Collins: He is a renowned marketing expert and cultural translator. As a clinical professor at the University of Michigan's Ross School of Business, he shares insights on how culture profoundly impacts human behavior...
2024-05-2946 min
How To Sell MoreHow Your Culture Impacts Sales | Dr. Marcus CollinsIf you've been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out. In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the culture of their target customers and partners. Dr. Collins believes culture is the biggest influence on how we behave and that when connecting with customers, understanding their culture is more effective than identifying their demographics or personal preferences. ...
2024-05-2936 min
Breaking SchemasYes as a Disruptor with Dhani JonesIf you ask entrepreneur and former NFL player Dhani Jones what he does for a living, he’ll say he reads the Matrix. His insatiable curiosity and experience in a vast array of worlds has made him a conduit of information. Whether it’s through his investments, his TV shows, or his consulting work – Dhani likes to help people make sense of the world with his unique perspective. A perspective that is deeply rooted in his love for football. Dhani joins Breaking Schemas hosts Marcus Collins and John Branch to chat about his path from the Univ...
2024-04-2527 min
Bookey SummaryCultural Change: A Deep Dive Into 'Book For The Culture' by Marcus CollinsChapter 1:Summary of Book For The Culture"For the Culture" by Marcus Collins is a book that explores the intersection of culture, technology, and creativity in modern society. The author delves into the ways in which digital platforms and social media have reshaped how we interact, create, and consume content. Collins argues that in order to truly understand and harness the power of these platforms, we must first understand the cultural forces that shape them. He provides insights and strategies for marketers, business leaders, and individuals to effectively navigate and thrive in this rapidly evolving...
2024-04-1604 min
Breaking SchemasPerspective as a Disruptor with David MerrittMost business leaders with good sense would say starting a for-profit company and a nonprofit company at the same time is not going to be a successful business venture. You need to make the money first and then invest in the nonprofit later. But that’s exactly what David Merritt, former University of Michigan point guard, did.David was so invested in the mission of his company, Merit Goodness, he was determined to find a way to make his fashion brand work just enough to simultaneously fund his after-school college planning program for Detroit youth. Since starting th...
2024-04-1132 min
Lawyerist Podcast#498: Harnessing Cultural Engagement for Team & Client Success, with Marcus CollinsCulture. You’ve heard the word a million times. But what is it really and how can we influence the culture of our teams and our clients? In this episode, Stephanie dives in to learn more about culture with Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do; and Who We Want to Be. Links from the episode: Check out For the Cluture by Marcus Collins If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the firs...
2024-04-0433 min
Breaking SchemasBricolage as a Disruptor with Sowmya KrishnamurthyWhat happens when you combine a business degree, a passion for hip hop, and an expert lens on pop culture? Disruptive magic. Music journalist Sowmya Krishnamurthy is the author of Fashion Killa: How Hip-Hop Revolutionized High Fashion. After earning her business degree at Michigan Ross, she moved to New York but wasn’t looking for a typical finance job that many in her cohort were after. She was there for the music. Sowmya joins Breaking Schemas hosts Marcus Collins and John Branch to chat about the years she spent paying her dues in mailrooms and inte...
2024-03-2832 min
Thinkers50 PodcastThe Provocateurs Episode 22: Marcus CollinsMarketer extraordinaire, Marcus Collins is a clinical professor at the Ross School of Business, University of Michigan. A former advertising executive who worked on iTunes + Nike sport music initiatives at Apple, Marcus contends that what we wear, what we eat, where we work, who we date, and just about every facet of our social living is informed by our underlying culture. And the primary goal of all industries is to “get people to move”, whether it is to buy, to click, to watch, vote, or subscribe.
In this intriguing conversation with Steve Goldbach of Deloitte and Stuart Crainer of Thinkers50, Marc...
2024-03-2745 min
The ProvocateursEpisode 22: Marcus CollinsCulture, Connections, and CommunityMarketer extraordinaire, Marcus Collins is a clinical professor at the Ross School of Business, University of Michigan. A former advertising executive who worked on iTunes + Nike sport music initiatives at Apple, Marcus contends that what we wear, what we eat, where we work, who we date, and just about every facet of our social living is informed by our underlying culture. And the primary goal of all industries is to “get people to move”, whether it is to buy, to click, to watch, vote, or subscribe.In this intriguing conv...
2024-03-2745 min
9natree[Review] For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (Marcus Collins) SummarizedThe book information. Buy on Amazon: https://www.amazon.com/dp/B0BJ41DX1T?tag=9natree-20 Read more: https://mybook.top/read/B0BJ41DX1T/ #CulturalInfluence #ConsumerBehavior #DigitalCulture #StrategicMarketing #CulturalTension #BrandIdentity #RepresentationinMedia #InnovationthroughCulture These are takeaways from this book. Firstly, The Definition of Culture and Its Influence, Marcus Collins starts by demystifying the concept of culture, positioning it as an invisible yet pervasive fabric that shapes societal norms, behaviors, and preferences. Culture encompasses the shared values, beliefs, and rituals that bind communities together, creating a collective identity. It's through these cultural...
2024-03-2507 min
Breaking SchemasRelationships as a Disruptor with Larry BrinkerThe relationships you build on your career journey can play a crucial role in your success. Whether it’s with mentors, peers in your industry, colleagues, clients, or all of the above – networking is key. But what does cultivating and leveraging those relationships look like in action? Larry Brinker, Jr. is the CEO of Brinker – a family-owned construction company in Detroit, Mich. that builds communities through projects like hospitals, corporate headquarters, sports facilities, stadiums, and arenas. Breaking Schemas co-host Marcus Collins chats with Brinker about his decision to start at the bottom of his fathe...
2024-03-1432 min
Breaking SchemasCourage as a Disruptor with Grace FrenchIn 2018, dancer, marketer, and nonprofit founder Grace French did one of the most courageous things a person can do. She came forward and reported the abuse she had endured as a child at the hands of an infamous USA Gymnastics and Michigan State University doctor. But that was just the beginning of her work that’s been shaped by courage. Grace went on to found the nonprofit organization, Army of Survivors, with a mission to bring awareness, accountability, and transparency to sexual violence against athletes.She chats with Breaking Schemas co-hosts Marcus Collins and John Bra...
2024-02-2931 min
Breaking SchemasChallenging the Dominant Logic With MrBeast’s Marc HustvedtHow do you get to be the second most subscribed YouTube channel of all time with a viewer count larger than some countries? By being bad at it for a long time. Marc Hustvedt is the President of MrBeast, a YouTube channel created by Jimmy Donaldson – who Hustvedt calls the “Kobe Bryant of YouTube.” But before the MrBeast team was racking up over 220 million subscribers, it was a lot of shooting free throws and hoping for the best. Hustvedt took his Michigan Ross education to Hollywood when the YouTube craze was just starting to bubble up. He’s...
2024-02-1531 min
Looking OutsideLooking Outside Culture: Dr Marcus Collins, Marketing Professor & Culture ScholarIn this episode of Looking Outside, we’re exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowed him to go deep on the theory and science of culture, while helping brands to understand those systems of cultural norms to activate their marketing strategies in a more relevant and impactful way. To be able to balance the theory an...
2024-02-1346 min
Surfacing LeadersThe Importance of Cultural Understanding for Today’s Leaders with Marcus CollinsIn this episode of the Surfacing Leaders podcast, host Marc Koehler sits down with Marcus Collins, an award-winning marketer, cultural translator, and author of the newly released book For The Culture. Marcus shares his remarkable story of surfacing as a leader, from music and tech to his current, prominent roles as Chief Strategy Officer at Wieden+Kennedy New York and marketing professor at the Ross School of Business.
Their conversation highlights Marcus's unique leadership perspective, which straddles both realms of academia and practical marketing experience. Drawing from his background as a startup co-founder, his work on...
2024-02-021h 01
Breaking SchemasAgency as a Disruptor With Mike MuseThe first step in breaking from the pack and disrupting the status quo is having the agency to do so. Mike Muse has made a career of doing just that at the intersection of politics and pop culture. He’s the co-founder of the record label, Muse Recordings, the founder and CEO of LawChamps, a TV personality and ABC News correspondent, and the host of the Mike Muse Show on Sirius Radio. Breaking Schemas hosts Marcus Collins and John Branch chat with Muse about his unique and accessible approach to talking about policy, how he ende...
2024-02-0139 min
Coaching for Leaders - Talent Management | Leaders664: The Reason People Make Buying Decisions, with Marcus CollinsMarcus Collins: For the Culture
Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business 40 Under 40 award and a recent inductee to the American Advertising Federation’s Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser’s Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm’s “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran d...
2024-01-2938 min
Coaching for LeadersThe Reason People Make Buying Decisions, with Marcus CollinsMarcus Collins: For the Culture
Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business 40 Under 40 award and a recent inductee to the American Advertising Federation’s Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser’s Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm’s “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initia...
2024-01-2938 min
Breaking SchemasSeason 2 TrailerThe only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable steps. But oftentimes, change is revolutionary, causing disruption of the status quo, and those who are able to navigate these changes typically win, while those who are unprepared and unaware, well, they typically don't fare so well. And that's why we created this podcast, Breaking Schemes—to talk with change makers, category challengers, and idea generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Now, in each episode, we'll uncover the decisions they ma...
2024-01-2501 min
Leveraging Thought LeadershipCulture in Marketing | Marcus Collins | 544Why do we do what we do and buy what we buy?What invisible forces drive those actions - and how can they be seen? Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus shares how there is no greater external force more influential to human behavior than culture! However, if...
2024-01-1820 min
Stories from the RiverWBF NYC 2023: Marcus Collins Says Culture is the Ultimate Cheat Code, with Stacey McCormickWorld Business Forum NYC 2023 Series from Stories from the River, Charlie welcomes back Stacey McCormick, the River's Senior VP of Retail Performance as they debrief Dr. Marcus Collins' presentation. Dr. Marcus Collins is a professor at the Ross School of Business. He's an expert on the relationship between culture, consumer behavior, and brand identity. His ideas revolve around how brands evolve, how culture influences decision-making, and how branding could become more tribal. Charlie and Stacey explore how attracting individuals who share a company's culture could build a sense of community and lead to loyal customers and employees. They discussed...
2023-12-1418 min
Finneran's WakeWhat is Culture? | Marcus CollinsMarcus Collins is a marketer, cultural translator, professor, and an author. His first book, For the Culture: The power behind what we buy, what we do, and who we want to be is now available for purchase. I strongly recommend it! In this episode, Marcus and I discuss: The definition of “culture”; The difference between “fast” and “slow” culture; Is our culture good? Cultural Icons: Michael Jackson, Beyonce, et al; “Go Woke, Go Broke”--Is it true?; Multiculturalism; The University of Michigan; Business School; Songwriting; Fashio...
2023-12-1059 min
The Master Marketer ShowEp. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B MarketingJoin us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core strategies, cultivating a positive internal culture, and the influence of brands as cultural signifiers. Don't miss this enlightening conversation with Dr. Marcus Collins, where mindset, skill sets, and tool sets converge for B2B marketing success.
2023-11-0659 min
In Good CompaniesNurture your Culture: Dr Marcus Collins on the Power of Culture in BusinessA recent Deloitte survey shows that our professional expectations have shifted in the past decade. In 2023, our youngest workers want jobs aligned with their values, where they have a purpose and find a sense of belonging. Increasingly, our workforce looks for good company culture, first and foremost. So how does culture drive strategy? And how can it help your business thrive? We ask Dr. Marcus Collins, an award-winning marketer, professor and author of the best-selling book “For the Culture”.Culture is the cornerstone of Marcus’s career. Back in 2009, he worked in the music indust...
2023-10-3129 min
Hello Monday with Jessi HempelMarcus Collins breaks down the power of cultureMost of us have brands we’ve always been loyal to. Maybe you stick to one brand of paper towels, or have a pair of shoes that you swear by. What drives this loyalty? Today’s guest would say that, beyond quality or familiarity, this tendency is most influenced by culture. Dr. Marcus Collins is a lecturer at the University of Michigan and a digital strategist who has run campaigns for Google, Apple, and even Beyoncé. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want unpacks the power of culture. He si...
2023-10-1632 min
Ben Reinberg: I OWN ITEP95: The Power of Culture with Marcus Collins💼 Check out Ben's firm here: https://alliancecgc.com/ From the quiet nudges of societal norms to the vast ecosystem of shared values, Marcus Collins sheds light on how culture is the silent governor of humanity. As the digital strategist behind Beatz and a prominent figure in deciphering the true nature of virality, Marcus has journeyed from merely examining the phenomena of going 'viral' to delving deep into the governing system of humanity itself: culture. In this episode, Marcus Collins highlights: ✅ Culture operates as a system of conventions and expectations that govern our behavior, determining our perception...
2023-10-1238 min
Lancefield on the LineMarcus Collins: Creating your cultureWhat dictates meaning?Cultural engagement plays a critical role in influencing people to think and act differently. It can be the difference between meaningful or transactional relationships. To be successful in marketing we need to understand people's values and beliefs more deeply, and how we can then appeal to them.My guest in this episode is Marcus Collins, someone who has done this for a living for years working with some of the world's top brands, including Apple and Beyoncé. He argues that if a brand wants people’s custom it requires trust, intimacy, and bei...
2023-10-1144 min
Thinking With Mitch JoelSPOS #897 - Marcus Collins On Brands, Culture And The Path ForwardWelcome to episode #897 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #897. Meet Dr. Marcus Collins, a dynamic brand and marketing figure who has immersed himself in understanding the profound influence of culture on human behavior. Leveraging a rich background that spans roles as a clinical professor at the University of Michigan's Ross School of Business and he's the head of strategy at Wieden+Kennedy, New York, Marcus utilizes his deep insights to bridge the gap between theory and practice, helping individuals leverage cultural...
2023-09-171h 11
Comfort Peace & Freedom with Ken RuskCreate A Culture Worth Joining | Marcus Collins Ep. 14Comfort Peace and Freedom Podcast
I'm Ken Rusk, and during each episode, I speak with a world-class personality about what made them successful and about their experiences with my three favorite words: Comfort, Peace, and Freedom!
Today I am interviewing Marcus Collins, Award winning marketer and cultural translator. He's the Chief Strategy Officer at Wieden & Kennedy New York and a Clinical Assistant Professor of Marketing at the University of Michigan
Prior to advertising Marcus began his career in music and tech working at Apple and r...
2023-09-1250 min
Building A Better Brand®Dr. Marcus Collins: On Being Beyoncé's Digital Strategist, and the Impact of Culture on Brands and ConsumptionDr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a r...
2023-09-0751 min
Curious Leadership with Dominic MonkhouseE263 | The Cultural Phenomenon: How To Influence Human Behaviour Through Culture with Marcus CollinsIf you're feeling frustrated and overwhelmed by your inability to effectively influence behaviour, despite your best efforts, then you are not alone! You may be tirelessly implementing marketing strategies, leadership tactics, or political campaigns, only to witness minimal impact on the desired outcomes. Instead of influencing behaviour, you find yourself facing resistance, indifference, or even backlash from the very individuals you are trying to engage.Drawing from his experience in the advertising world and his academic background, Marcus Collins stands as a beacon in understanding and influencing human behaviour through culture. He’s put his theories to pr...
2023-09-0539 min
Brand StoryThe Impact of Culture featuring Dr. Marcus CollinsCulture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a podcast celebrating the stories of real people who are ma...
2023-08-1044 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyRebranding Major League Baseball -- Marcus Collins // Wieden +Kennedy New YorkMarcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer interest. While McDonald's found success by focusing on their fans, MLB had to make significant changes to reinvigorate the love for the game. Today, Marcus discusses rebranding major league baseball. Show NotesConnect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...
2023-08-0314 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyThe Power Behind What We Buy -- Marcus Collins // Wieden + Kennedy New YorkMarcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Consumers often associate products with personal expression and values, making consumption a reflection of who they are. Brands that can align with cultural perspectives and tap into the desire for authenticity and self-expression influence purchase decisions and shape consumer behavior. Today, Marcus discusses the power behind what we buy. Show NotesConnect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California...
2023-08-0220 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsFinding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus CollinsTo build authentic brand connections with customers, it is essential for marketing professionals to understand the unique cultural context within which their target audience exists. This encompasses not only the cultural values and beliefs of the intended market but also the broader societal context within which these individuals reside. By accurately identifying their congregation (NOT target market) and their specific cultural attributes, marketers can create tailored messaging that communicates more effectively with the intended consumer base. In the podcast, Dr. Marcus Collins discusses his experience working with various brands, such as Beyoncé, Budweiser, and the Brooklyn Nets, t...
2023-07-1450 min
The Sports Marketeer by Amar SinghThe Sports Marketeer E1: How Hip Hop Became the Storytelling Vehicle for Sport with special guest Marcus CollinsWelcome to the very first episode of The Sports Marketeer podcast.
My name is Amar Singh and I am in the business of sports marketing.
I work for an agency called MKTG Sports + Entertainment as SVP for Content and Comms, helping some of the world’s biggest brands activate their partnerships in sport. I’m also professor for the Football Business Academy, teaching masters students principles of marketing and content strategy in the context of working in the football industry.
As such, I am constantly learning myself and on the look out for the trends and i...
2023-07-1252 min
Sounds About Right: Audiobooks to Help Us Understand the World#59: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé with Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions...
2023-07-1227 min
The Speed of Culture PodcastAt the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of MichiganDr. Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan and best-selling author of For the Culture, joins Matt Britton again on a new episode of The Speed of Culture podcast brought to you in collaboration with Adweek. Join Matt and Marcus in a fascinating discussion about the role of culture in our everyday lives and its impact on consumer behavior and brands.Follow Suzy on Twitter: @AskSuzyBizFollow Marcus Collins on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you...
2023-06-2748 min
On Brand with Nick WestergaardTranslating Culture with Marcus CollinsMarcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning marketer and cultural translator, he also teaches marketing at the University of Michigan’s Ross School of Business. We discussed all of this and more this week on the On Brand podcast.About Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator. He currently serves as the head of strategy at Wieden+Kennedy New York and as a clinical assistant professor of...
2023-06-2636 min
Let's Talk About BrandLet's Talk About Branding and Culture with Dr. Marcus CollinsDo you know what Beyonce, Jesus Christ, and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. In today’s branding conversation, I am talking to Dr. Marcus Collins. We talk about what your brand needs to do if you want to fit into a certain cultural framework, and especially if you want to smash it and really forge your own path within the culture. Today’s guest is Dr. Marcus Collins, he studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for...
2023-06-1234 min
The Business of GivingA Deep Dive into Cultural Marketing: Insights from my Conversation with Dr. Marcus Collins
The following is a conversation between Dr. Marcus Collins, Chief Strategy Officer at Wieden+Kennedy New York & author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and Denver Frederick, the Host of The Business of Giving.
My next guest argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
He is Dr. Marcus Collins, an award-winning marketer an...
2023-06-0935 min
The Bakari Sellers Podcast‘For the Culture’ With Marcus CollinsBakari Sellers is joined by CSO at Wieden+Kennedy New York and professor at the University of Michigan Marcus Collins to discuss working digital strategy for Beyoncé (:57), the art of cultural translation (6:26), and his new book, “For the Culture” (13:37).Host: Bakari SellersGuest: Marcus CollinsProducer: Donnie Beacham Jr.Executive Producer: Jarrod Loadholt Learn more about your ad choices. Visit podcastchoices.com/adchoices
2023-06-0826 min
Work BetterPop, Tech + Culture with Marcus Collins (S2:E5)We’re all trying to influence how people behave, according to Dr. Marcus Collins, whether it’s what people buy, how they interact with one another or how they work. Marcus calls culture the biggest cheat code ever to influence human behavior. His work as an engineer, music maker and advertising guru with cultural influencers like Beyonce and Apple have put him on a path to become a leader in understanding how to harness the power of culture within organizations. His stories from the world of pop and tech will change how you see culture in the workplace.
Marcus now work...
2023-05-2249 min
LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza LichtDr. Marcus Collins on How to Define and Use Culture Effectively in Marketing and Why Brands Should Stop Putting People in BoxesDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.
Marcus's understanding of brand st...
2023-05-2140 min
I Wish They Knew(Ep. 132) Marcus Collins: Stay close to the cultureIN EPISODE 132:
You can't reach the consumer unless you understand the culture. In Episode 132, Marcus Collins shows us how effective marketing stays close to the culture by embracing the stories, values and beliefs of the people inside it. Marcus explains why it's better for products and ideas to be "culturally contagious," not viral; why marketing to specific demographics misses the point; and how to infuse marketing with ethical purpose. Regardless of your job, persuasion and marketing is everyone's business -- and after listening to Marcus, you'll know how make your message land and last.
ABOUT...
2023-05-1615 min
TrapitalHow Brands Become Ideologies (with Marcus Collins)It’s never been easier for brands to push their message out. But building true connections is in today’s fragmented landscape.Dr. Marcus Collins has advice for cutting through the noise. His new book, “For The Culture”, is full of insights. Marcus has worked with Beyonce, Apple, Nike and more. He’s the Head of Strategy at Wieden+Kennedy, and a marketing professor at the Michigan Ross School of Business (Go Blue!).Marcus believes people use brands to express who they are. To win now and in the future, the...
2023-05-1133 min
Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerCulture and Growth: How to Win More Business by Communicating Your Values with Marcus CollinsThere is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we'll find opportunities, ideas, products, and experiences that we may not have found on our own. Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the worl...
2023-05-0949 minReal Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your CareerCulture and Growth: How to Win More Business by Communicating Your Values with Marcus CollinsThere is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we'll find opportunities, ideas, products, and experiences that we may not have found on our own. Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the worl...
2023-05-0949 min
Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your CareerCulture and Growth: How to Win More Business by Communicating Your Values with Marcus CollinsThere is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we'll find opportunities, ideas, products, and experiences that we may not have found on our own. Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the...
2023-05-0949 min
Listen To The Transformative Full Audiobook Now, Busy Professionals!For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus CollinsPlease visithttps://thebookvoice.com/podcasts/1/audiobook/623547to listen full audiobooks.
Title: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Author: Marcus Collins
Narrator: Cary Hite
Format: Unabridged Audiobook
Length: 9 hours 32 minutes
Release date: May 2, 2023
Ratings: Ratings of Book: 5 of Total 1
Ratings of Narrator: 5 of Total 1
Genres: Mental Health & Psychology
Publisher's Summary:
In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is...
2023-05-029h 32Discover This Addictive Full Audiobook And Feel The Difference.For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus CollinsPlease visithttps://thebookvoice.com/podcasts/1/audiobook/623547to listen full audiobooks.
Title: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Author: Marcus Collins
Narrator: Cary Hite
Format: Unabridged Audiobook
Length: 9 hours 32 minutes
Release date: May 2, 2023
Ratings: Ratings of Book: 5 of Total 1
Ratings of Narrator: 5 of Total 1
Genres: Career Development
Publisher's Summary:
In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is the...
2023-05-029h 32
BookThinkers: Life-Changing Books114. Dr. Marcus Collins | Author of For The CultureThe World’s #1 Personal Development Book Podcast!
In today’s episode we have the pleasure to interview author of “For The Culture” Marcus Collins
Marcus is the Head of Strategy at Wieden+Kennedy New York, clinical marketing professor at the University of Michigan, a TEDx speaker, he has contributed to campaigns like Nike’s “Just Do It” and the “Cliff Paul” state farm campaign among many more. Prior to advertising he worked in music and tech as a startup co-founder, and led the iTunes + nike sport initiative at Apple before working with Beyonc...
2023-05-0252 min
Listen To The Full Audiobook Everyone Is Talking About — So Ground-Breaking!For the Culture by Marcus CollinsPlease visithttps://thebookvoice.com/podcasts/2/audible/95307to listen full audiobooks.
Title: For the Culture
Author: Marcus Collins
Narrator: Cary Hite
Format: mp3
Length: 9 hrs and 32 mins
Release date: 05-02-23
Ratings: 4.5 out of 5 stars, 58 ratings
Genres: Decision-Making & Problem Solving
Publisher's Summary:
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on App...
2023-05-029h 32Get Hooked On The Must-Listen Full Audiobook Now, Curious Minds!For the Culture by Marcus CollinsPlease visithttps://thebookvoice.com/podcasts/2/audible/95307to listen full audiobooks.
Title: For the Culture
Author: Marcus Collins
Narrator: Cary Hite
Format: mp3
Length: 9 hrs and 32 mins
Release date: 05-02-23
Ratings: 4.5 out of 5 stars, 58 ratings
Genres: Decision-Making & Problem Solving
Publisher's Summary:
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on App...
2023-05-029h 32Discover Top Full Audiobooks in Self-Improvement, Career DevelopmentFor the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus CollinsPlease visithttps://thebookvoice.com/podcasts/1/audiobook/623547to listen full audiobooks.
Title: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Author: Marcus Collins
Narrator: Cary Hite
Format: Unabridged Audiobook
Length: 9 hours 32 minutes
Release date: May 2, 2023
Ratings: Ratings of Book: 5 of Total 1
Ratings of Narrator: 5 of Total 1
Genres: Career Development
Publisher's Summary:
In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is the...
2023-05-029h 32
Full Audiobooks in Self-Improvement, Career DevelopmentFor the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus CollinsPlease visit https://thebookvoice.com/podcasts/1/audiobook/623547 to listen full audiobooks. Title: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be Author: Marcus Collins Narrator: Cary Hite Format: Unabridged Audiobook Length: 9 hours 32 minutes Release date: May 2, 2023 Ratings: Ratings of Book: 5 of Total 1 Ratings of Narrator: 5 of Total 1 Genres: Career Development Publisher's Summary: In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is...
2023-05-0203 min
The Growth CollectiveFor the Culture: A conversation with people-mover Marcus Collins Dr. Marcus Collins is back on the podcast to talk about his new book For the Culture: the power behind what we buy, what we do, and who we want to be. Listen in a Marcus highlights why it’s essential to be clear on what you stand for as an organization and the importance of being intentional about building culture; why we buy the things including why we buy including the idea that showing up to a job every day is a worthwhile endeavor beyond a paycheck; and, the power of the too often neglected role of...
2023-04-3048 min
The Bold LoungeMarcus Collins: Boldly Breaking Conventions & Cultural NormsSend us a textAbout This EpisodeMarcus Collins has been breaking conventions since the very beginning. With a background in engineering, music, and business, Marcus enjoys connecting things that are normally disparate. Through his work, he aims to bring people together to create collective meaning-making that ultimately leads to real change. Building from his own personal and professional experiences, Marcus describes how we can leverage our own agency to break expected conventions. His new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to...
2023-04-2737 min
For The (sub)CultureEP 1 (Meet Marcus Collins & Will Cady) Marcus & Will dive into their ever-growing curiosity for the trends, ideologies, and beliefs of subcultures which continue to permeate culture at large. Timestamps:(02:15) The Difficulty of Defining Culture(06:25) The Eddie Murphy Story (07:00) Marcus and Will Open Up(10:18) Beyonce, The BeyHive, and Building Community(13:45) What Governs Our TruthFollow Will: @willcadyFollow Marcus: @marctothecCheck out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.
2023-04-2522 min
The Student CounselMarketing with Professor Marcus CollinsMarcus Collins, a phonemail marketer, professor, and now author, joins the podcast to discuss his experiences studying for both undergraduate and masters at The University of Michigan, how a windy path led from engineering, to songwriting, to publishing a book and culture and its influences, and his experiences in Phi Beta Sigma Fraternity Incorporated! Dr. Collin's book releases May 2nd and is available for pre-order now! Check it out at the link below:
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For The Culture - https://www.amazon.com/Culture-Power-Behind-What-Want-ebook/dp/B0BD4H3SPX
Dr. Marcus Collins's Website...
2023-04-2441 min
More Than A TitleUnpacking the Power of Marketing with Dr. Marcus CollinsWe're back this Thursday 4/20 at 5:30 PM EST with special guest Dr. Marcus Collins, Chief Strategy Officer at Wieden and Kennedy.Marcus Collins is a marketing expert, award-winning advertiser, former Head of Digital Strategy for Beyonc, and a Marketing Professor at the Ross School of Business, University of Michigan.His work helps bridge the academic-practitioner gap for both degree-seeking students and business executives. Over the last decade, Marcus has helped blue-chip brands (like McDonalds, Google, AB-InBev) navigate the challenges of digital transformation to create contagious marketing ideas that extend across both the online and offline worlds...
2023-04-2032 minMore Than A TitleUnpacking the Power of Marketing with Dr. Marcus CollinsWe're back this Thursday 4/20 at 5:30 PM EST with special guest Dr. Marcus Collins, Chief Strategy Officer at Wieden and Kennedy.Marcus Collins is a marketing expert, award-winning advertiser, former Head of Digital Strategy for Beyonc, and a Marketing Professor at the Ross School of Business, University of Michigan.His work helps bridge the academic-practitioner gap for both degree-seeking students and business executives. Over the last decade, Marcus has helped blue-chip brands (like McDonalds, Google, AB-InBev) navigate the challenges of digital transformation to create contagious marketing ideas that extend across both the online and offline worlds...
2023-04-2032 min
UnstuckEP16 - Dr Marcus Collins (Chief Strategy Officer at Wieden & Kennedy)Dr Marcus Collins is the Head of Strategy at Wieden + Kennedy, Assistant Professor at Stephen M. Ross School of Business, and curator of Check the Rhyme. Marcus' career has always revolved around 'connecting things' which led him down the path of marketing and the pursuit of translating insights into actionable data. Among Marcus' passions is the study of cultural contagion wherein Marcus introduces his fascinating doctoral research of hip hop lyrics and their use in understanding marketing.
2022-05-1732 min
Saville Productions Purpose PodcastDr. Marcus Collins on motivating people to actionRupert Maconick sits down with Dr. Marcus Collins to chat about the psychology behind motivating people to action and how to avoid getting bogged down by data. Dr. Marcus Collins is the Head Of Strategy, Wieden+Kennedy New York. He is also a marketing professor at the Ross School of Business, University of Michigan.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.
2022-05-1025 min
What's Your Story?Helping People Be Dope - Dr. Marcus CollinsDr. Marcus Collins, Head of Strategy at Wieden+Kennedy New York & Clinical Associate Marketing Professor at the Ross School of Business, University of Michigan, was born and raised in Detroit. Before sharing anything else, he is proud to share that everything he is today is a product of being from the D. Even though he didn't reach his early dream of becoming the fifth member of Boyz II Men, many brands, marketers and students have benefited from the stellar career journey he has blazed. His story is a must listen from being described as a unicorn by Matthew Knowles...
2022-03-2751 min
Bout that Life (AAU Life and basketball talk) Podcast” Bout that Life ” AAU Basketball and Life talk Episode 36 (Marcus Kirkland Part 2)Coach C. Collins is ready to talk more AAU basketball, life and everything in between. In this episode, the coach has the opportunity to sit down with Marcus Kirkland for Strive Above Others training and coach of the EG royals AAU club. He is back for a part 2 and he has come with a list of things to talk about in the crazy AAU world. Marcus has made some big moves since his first episode such as, going viral from Tik Tok, creating vlog content on his YouTube channel, becoming a coach, growing his training brand and being a s...
2022-01-021h 22