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Marcus Crigler
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Strength in Numbers with Marcus Crigler
Episode 36: The Real Cost of Running Your Own Property Management (It's Not What You Think)
Property management is one of the most misunderstood and most demanding businesses in real estate.In this episode of Strength in Numbers, Marcus Crigler breaks down what it really takes to manage your own properties or run a property management company profitably. He explains why most property management companies struggle and the hidden costs that investors often overlook.You’ll Learn How To:Decide whether managing your own properties makes senseUnderstand the real skill sets required to run property managementAvoid the common financial mistakes property managers makeKnow when a property management business be...
2026-01-30
12 min
Strength in Numbers with Marcus Crigler
Episode 35: Why Real Estate Investors Making $500K+ Always Feel Broke (The Cash System That Fixes It)
Why do real estate entrepreneurs always feel broke even if they are making money?In this solo episode of Strength in Numbers, Marcus Crigler breaks down why that feeling is so common among high-earning investors and how a simple cash management system can fix it.Marcus shares the mindset traps that keep investors stressed about money, even at $500K+ in income, and explains the exact structure he’s seen successful investors use to build wealth and peace of mind.Listen and enjoy!You’ll Learn How To:Build a ca...
2026-01-27
14 min
Strength in Numbers with Marcus Crigler
Episode 34: Start With Profitability, Not People - The Reverse-Engineering Framework - Matt Viebrock
Most real estate investors try to solve growth problems by hiring more people.Joining us in today's episode of Strength in Numbers is Matt Viebrock, real estate operator, founder of Let’s Grow COO, and owner of AcquisitionReps.com.Matt shares why profitability has to come first before you add headcount, and how reverse-engineering your financial goals creates clarity around hiring, operations, and growth. They also break down when to hire an assistant, why marketing should be protected early, how to structure your team in the right order, and what it takes to build a sc...
2026-01-23
44 min
Strength in Numbers with Marcus Crigler
Episode 33: Why Most CPAs Won't Tell You About Self-Directed IRAs (And How They Work)
Most investors are doing exactly what their CPA told them to do, and still paying far more in taxes than they should.In this episode of Strength in Numbers, Marcus Crigler joins the show to break down how self-directed IRAs and 401(k)s work, why most traditional CPAs never bring them up, and how real estate investors can use them to build long-term, tax-advantaged wealth.The conversation delves into real-world use cases, including private lending, real estate investing, Roth conversions, and the rules you absolutely cannot ignore.Listen and enjoy the show!
2026-01-20
34 min
Strength in Numbers with Marcus Crigler
Episode 32: If You're Not Getting 3X Return on People Cost, Your Business Won't Survive
If you have a position that is salary only, you are going to get salary-only effort. You have to provide an upside for each position; it is mission-critical.In this episode of Strength in Numbers, Marcus Crigler breaks down one of the most important rules in business: your people costs must generate at least a 3X return, or the business eventually breaks.Listen as he explains how to measure return on people, why sales roles must outperform that benchmark, and how bad compensation structures kill good companies.Enjoy the show!...
2026-01-16
19 min
Strength in Numbers with Marcus Crigler
Episode 31: How My Client's Tax Savings Paid for Their Entire $1.5M Car Wash Down Payment
What if your tax savings could cover the down payment on your next investment?In this episode of Strength in Numbers, Marcus Crigler breaks down a real client example where smart tax strategy, specifically cost segregation and bonus depreciation, generated over $300,000 in tax savings. Those savings didn’t just lower a tax bill; they paid for the entire down payment on a $1.5 million car wash.Listen as he explains why these assets work, how depreciation plays a role, and what real estate entrepreneurs should consider when looking beyond traditional property deals.You’ll L...
2026-01-13
15 min
Strength in Numbers with Marcus Crigler
Episode 30: The Urgent 2026 Warning Every Real Estate Investor Needs to Hear Right Now
Get better before you get bigger.Many real estate businesses are entering 2026 with numbers that don’t look promising, and are hoping things will improve magically a few months later. In this episode of the Strength in Numbers podcast, Marcus Crigler explains why that mindset is dangerous and what the data is already telling us.Listen as he walks you through a pattern he is seeing across pro formas from real estate businesses nationwide, how expanding too fast puts businesses back into survival mode, and why profitability in the slow months is the real test of...
2026-01-09
12 min
Strength in Numbers with Marcus Crigler
Episode 29: The 10 KPIs That Will Make or Break Your Real Estate Business in 2026
Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026.Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidity, and long-term decision-making.You’ll Learn How To:Track KPIs that drive decis...
2026-01-06
39 min
Strength in Numbers with Marcus Crigler
Episode 28: Your Turnover is Killing Your Profit (And Here's How to Fix It)
Most business owners think turnover is just part of the game. Most people don't know, this mindset is quietly destroying profitability.For this episode, Marcus Crigler shares a real, behind-the-scenes look at how core values drive hiring, firing, culture, and long-term retention inside his own company. He explains why peer-driven accountability is one of the most overlooked tools for reducing turnover, strengthening culture, and building a team that actually wants to stay.Listen and enjoy the show!You’ll Learn How To:Reduce employee turnover without overpayingBuild a culture your te...
2026-01-02
11 min
Strength in Numbers with Marcus Crigler
Episode 27: The Simple Rehab System That Frees Up Your Time (And Makes More Money) with Ryan (Rotty) Garcilazo
Most real estate investors don’t lose money on the deal; they lose it in the rehab.For today's episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Ryan “Rotty” Garcilazo to break down the simple rehab system he uses to save time, protect profits, and keep projects moving without constant supervision.Listen as he breaks down how to evaluate rehabs quickly, how to avoid getting crushed by contractors, and why understanding construction numbers is the real skill that protects your profits. Enjoy the show!You’ll Learn How To:
2025-12-30
46 min
The Collective Genius Podcast
Marcus Crigler: Hustle, Secure, Expand, Exit: The Fastest Path to True Scaling
In this CG Live episode from our Select and Elevate event in Dallas, I sit down with Marcus Crigler—accountant, educator, and host of the Strength in Numbers podcast. Marcus works with some of the top-performing real estate entrepreneurs in the industry, giving him a unique lens on what truly drives long-term profitability in any market. In this conversation, we break down his "Straight Line Wealth Formula," the pitfalls of skipping financial fundamentals, and why real estate investors must stop overcomplicating simple business truths. Whether you're early in your journey or hitting a ceiling, Marcus deli...
2025-12-26
14 min
Strength in Numbers with Marcus Crigler
Episode 26: Exclusive Training - The 4-Phase Formula That Gets You to $5M in 10 Years (Not 30)
Most business owners don’t fail because they don’t work hard. They fail because they grow in the wrong order.In this exclusive training, Marcus Crigler breaks down the exact 4-phase framework he uses to help real estate entrepreneurs and small business owners build real wealth.Listen as he shares why most investors get stuck grinding for decades, why revenue alone doesn’t create wealth, and how focusing on the right phases at the right time can compress a 30-year journey into 10. Enjoy the show!You’ll Learn How To:
2025-12-26
41 min
Strength in Numbers with Marcus Crigler
Episode 25: How Successful Investors Think Different About Profit and Structure with Brandon Rickman
Most people wait until they “know enough” before they start. But that hesitation is exactly what keeps them stuck.In this episode of Strength in Numbers, Marcus Crigler sits down with real estate investor and builder Brandon Rickman to unpack what drives long-term success in real estate.From flipping Brandon’s first house nights and weekends to scaling a high-volume operation and developing a 115,000 sq ft Class A self-storage facility, this conversation breaks down how experienced investors think differently about profit, risk, and growth. Listen and enjoy!You’ll Learn How To:Ta...
2025-12-23
44 min
Strength in Numbers with Marcus Crigler
Episode 24: Why Paying Zero Taxes is the Dumbest Thing You Can Do with Kaden Hackney
You save the money, you find the money, and then you invest it because we all owe it. But it's the opportunity to invest those savings that will ultimately generate long-term wealth through a tax strategy.In this episode of Strength in Numbers, Marcus Crigler sits down with BEC CFO tax partner Kaden Hackney to explain why the mindset of paying zero taxes can actually slow down wealth creation.Listen as they break down the real purpose of tax strategy. From depreciation and real estate investing to understanding when not to eliminate taxes, this conversation...
2025-12-19
41 min
Strength in Numbers with Marcus Crigler
Episode 23: His Bookkeeper Cost Him $300K in Taxes on Money He Never Made
It is the boring part of the business that has to be done, and has to be done successfully, as it could destroy every other part of the business: bookkeeping.In this episode of Strength in Numbers, Marcus Crigler explains why ignoring the “boring” side of your business can quietly destroy everything you’re building. He also walks us through a real client story where bad bookkeeping caused over seven figures of income to be reported incorrectly, leading to hundreds of thousands of dollars in unnecessary taxes and years of cleanup, amendments, and potential IRS scrutiny. This is a w...
2025-12-16
13 min
Strength in Numbers with Marcus Crigler
Episode 22: What My 12-Year-Old Taught Me About Running a Million-Dollar Business
Sometimes the clearest lessons come from right inside your own home.In this episode of Strength in Numbers, Marcus Crigler shares a story about his 12-year-old son, Carter, a tough, hard-working seventh grader who decided to try wrestling for the first time. What started as a new sport turned into a reminder about consistency, discipline, and doing the hard things even when they don’t feel good.Marcus breaks down how watching Carter grind through practices, get beat, show up again, and finally start winning mirrors what real estate entrepreneurs struggle with in their financials....
2025-12-12
11 min
Strength in Numbers with Marcus Crigler
Episode 21: He Built a Massive Rental Portfolio By Accident — Here’s What He Did Different with Jimmy Vreeland
Most real estate entrepreneurs chase cash flow, flip for quick money, and think a high bank balance means they are rich.In this episode, Marcus Crigler sits down with Jimmy Vreeland to unpack how he built his rental portfolio backward and why that wrong path taught him the most valuable lessons.Jimmy shares how he went from buying rentals while deployed in Iraq, to building 100 poorly structured lease-option rentals, to nearly wiping out his business during COVID, and finally transforming everything once he understood liquidity, balance sheets, tax planning, and smart rental acquisition....
2025-12-09
47 min
Strength in Numbers with Marcus Crigler
Episode 20: Why Most Real Estate Partnerships Fail (And How to Make Yours Succeed)
Partnerships are one of the most common ways real estate businesses get started and one of the biggest reasons they fall apart. In this episode, Marcus Crigler breaks down why most partnerships fail, what causes the friction, and how you can protect yourself before emotions get involved.Marcus explains why partnerships often work during the startup phase but break down once the business grows, money increases, and each partner’s goals start going in different directions.If you are currently in a partnership, thinking about starting one, or trying to exit one, this episode is fo...
2025-12-05
14 min
Strength in Numbers with Marcus Crigler
Episode 19: The Alternative Investments Generating $20K+ Monthly (Without Deals) with Chris Miles
It is not about working harder or smarter; it is about working right. Working hard is important, but if you are doing bad habits, it doesn't matter.In this episode of the Strength in Numbers Podcast, Marcus Crigler talks with Chris Miles, founder of Money Ripples, cashflow expert, and the man known as the Anti-Financial Advisor.Chris has retired twice and now teaches real estate investors how to build passive income through non-traditional paths like lending, land notes, oil and gas, and other alternative investments that outperform the typical 401(k) model.Listen as...
2025-12-02
1h 01
Strength in Numbers with Marcus Crigler
Episode 18: How He Built a Business That Closes 50 Deals Per Month with Adam Devine
What does it take to quietly build one of the most consistent, disciplined, and competitive real estate operations in the country without bragging, without noise, and without burning out your team? In this episode of Strength in Numbers, Marcus Crigler interviewed Adam Devine, founder of PurchRock, to unpack the mindset and mechanics behind a business closing 50 deals per month.Listen as Adam shares how humble competitiveness drives his daily habits, why he treats every month like a new season, and how top performers evolve before they’re forced to.Enjoy the show!
2025-11-28
33 min
Strength in Numbers with Marcus Crigler
Episode 17: Compound Effect – How Proper Tax Planning Can Add Six Figures (or More) to Your Bottom Line
Most real estate entrepreneurs underestimate how much money slips through the cracks simply because they don’t plan. In this episode of Strength in Numbers, Marcus Crigler breaks down why year-end planning, specifically tax planning, can easily be a $10,000-an-hour activity for anyone buying and selling real estate.The decisions you make right now directly shape your financial future in 2026, 2027, 2028, and beyond.Listen as he explains how the best operators create a financial plan, build “if/then” scenarios, and use the tax code to protect and redeploy more capital. Enjoy the show!You’ll...
2025-11-25
12 min
Strength in Numbers with Marcus Crigler
Episode 16: Why Your Business Growth Has Hit a Wall (And How to Break Through It) with Felipe Bossans
Most real estate entrepreneurs think they need more rentals, more revenue, or more marketing to break through. But often the real issue is hiding in their numbers.For today's episode of Strength in Numbers Podcast, Marcus Crigler sits down with Felipe Bossans, co-founder and head of sales at 8020 REI, to talk about why so many investors stall out.Felipe shares how 8020 REI went from wholesaling in Miami to building one of the most powerful predictive-data companies in the industry, what most investors get wrong about lead flow, and why understanding your numbers will determine your...
2025-11-21
37 min
Strength in Numbers with Marcus Crigler
Episode 15: The Tracking System That Built a Sellable Business (While He Was Having Heart Surgery) with Nathan Brooks
There are many CEOs with a big heart. They want their people to be successful, have this big vision, and drive within them, but they don't hold themselves accountable. There is a big difference between being a jerk and being accountable.In today’s episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Nathan Brooks, entrepreneur, investor, and co-founder of Arch Capital, to talk about the wake-up call that forced him to rethink everything: open-heart surgery.Nathan also shares how his community showed up massively, and why that experience pushed him to re...
2025-11-18
44 min
Strength in Numbers with Marcus Crigler
Episode 14: How to Transition From Wholesaling to Fix and Flip Without Going Broke with Caleb Pearson
When South Carolina shut down wholesaling overnight, many investors were caught off guard. Caleb Pearson was one of them. Practically overnight, he had to rebuild his entire business model and deal with the cash flow chaos that came with it.In this episode, Marcus Crigler talks with Caleb about what it took to survive that shift, the lessons learned from running multiple real estate companies, and how he built real security by focusing on liquidity, leadership, and lifestyle.You’ll Learn How To:Navigate sudden market or legal changes without losing everythingManage lo...
2025-11-14
41 min
Strength in Numbers with Marcus Crigler
Episode 13: How a $600K Loss Built One of Atlanta’s Biggest Homebuying Companies with Clint Cooper
Most entrepreneurs fear taking a loss. But for Clint Cooper, losing $600,000 became the turning point that helped him build Padly Real Estate, one of Atlanta’s top homebuying companies.In this episode, Marcus Crigler talks with Clint about how a massive setback forced him to rethink his business, strengthen his financial systems, and double down on what really works. They dig into why chasing shiny objects can destroy momentum, the power of cash reserves, and how the right partnership can accelerate growth.You’ll Learn How To:Turn failure into the foundation for...
2025-11-11
45 min
Strength in Numbers with Marcus Crigler
Episode 12: From 60+ Employees Making Zero to 15 Employees Netting Six Figures Per Month with Tyler Evans
In this episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Tyler Evans, COO of Padly, to share how they went from a 60-person team making half a million a month but netting zero, to a 15-person operation consistently profiting six figures.Tyler walks through the turning points that forced him and his team to rebuild their business model. He also reveals how they cut overhead, shifted from cold outreach to inbound marketing, built a “finance bible” to guide every decision, and established the discipline that keeps them profitable month after month. Listen and enjo...
2025-11-07
48 min
Strength in Numbers with Marcus Crigler
Episode 11: They Made a Fortune in Real Estate - Then Lost Everything (The 10% Rule They Ignored)
When the market’s booming, it is easy to believe the good times will never end. But what happens when the music stops and your holding costs start eating you alive?In this episode, Marcus Crigler shares a hard lesson many real estate entrepreneurs are learning right now: the danger of ignoring the 10% Reserve Rule. He walks through the true story of a once-successful builder who went from making millions to losing it all, and the simple financial discipline that could have saved his business.Listen as he breaks down how to protect your company wh...
2025-11-04
13 min
Strength in Numbers with Marcus Crigler
Episode 10: How to Build a Real Estate Business That Runs Without You (Culture Blueprint) with Marck de Lautour
What if your real estate business could thrive even when you’re not there?In this episode, Marcus Crigler interviews someone who has transitioned from being a true hustler, buying houses on the Courthouse Steps and flipping them, to now serving as the CEO of a major organization in Kansas City.Marck de Lautour, CEO of SBD Housing and Best Offer Kansas City, unpacks what it really takes to build a business that runs from the owner’s box and why culture, not just strategy, is the secret weapon behind his success. Listen and enjoy the...
2025-10-31
46 min
Strength in Numbers with Marcus Crigler
Episode 9: It's Not Leads, Not Deals, Not Revenue - This ONE Thing Keeps You in Business
You can have the best marketing, a steady flow of deals, and big revenue months, but if you don’t manage your cash, your business won’t last.For today's episode, Marcus Crigler breaks down the real key to staying in business: mastering cash flow. Drawing from years of experience, Marcus shares his five most practical and proven strategies for managing cash so you won't live from deal to deal and finally take control of your finances.You’ll Learn How To:Manage your cash like a pro, no matter your revenue sizeSe...
2025-10-28
17 min
Strength in Numbers with Marcus Crigler
Episode 8: The Purpose-Driven Business Model That Creates Real Wealth (Not Just Revenue)
Most entrepreneurs start a business to generate income. But what if your business could do more, serve your family better, strengthen your marriage, and create real impact in the world?In this episode, Marcus Crigler sits down with Mika Self, founder of American Home Buyer in Houston, Texas, to talk about how purpose, faith, and financial clarity come together to build lasting wealth.Mika shares how he stayed in business for over 25 years, the crucial role his wife played in that journey, and how his company uses profits to support causes. You’ll also hear pr...
2025-10-24
34 min
Money Ripples Podcast
What the Most Successful Real Estate Investors Do with Their Money That Others Don’t
Start making passive income here: https://bit.ly/3IUR4M5 Am I actually financially prepared to create real financial freedom with my real estate portfolio or could I already be there and just not know it yet? In this episode, I sit down with repeat guest Marcus Crigler, CPA and founder of BEC CFO & CPA (becfo.com), to break down the practical math, systems, and mindset that separate investors who think they’re winning from those who truly achieve work-optional freedom. Marcus’ background is rare: at just 22, he was inside a CPA firm serving ultra-successful operators with tens of th...
2025-10-22
33 min
Real Estate FastPass
From Tax Trap to Wealth Plan: How to Build Real Estate That Pays You Back
In this special crossover episode of The Real Estate Fast Pass Podcast, Jimmy shares a powerful conversation from his guest appearance on The Strength in Numbers Podcast with his longtime CPA and financial strategist, Marcus Crigler. Together, they dive deep into how high-earning real estate professionals can stop getting crushed by taxes and finally build real wealth—without slowing down their active income machine. If you’re a flipper, wholesaler, or agent stacking deals but frustrated by your year-end tax bill, this episode will open your eyes to how the wealthy use bonus depreciation, cost segregation, and smart liquidity planning to k...
2025-10-21
47 min
Strength in Numbers with Marcus Crigler
Episode 7: How a 200-Door Investor Operates From the Owner’s Box (Full Business Breakdown) with Corey Reyment
Most real estate entrepreneurs stay stuck working in their business instead of leading from it.For today's episode of Strength in Numbers Podcast, Marcus Crigler talks with Corey Reyment, investor, business owner, and host of The Wisconsin Investor Podcast.Listen as Corey shares how he built a 200-door portfolio, how he structured his team, manages cash flow across good and bad months, and balances business growth with personal finances. He also shares the system he and his wife use to keep their business and household money separate. Enjoy the show!You’ll Le...
2025-10-21
38 min
Strength in Numbers with Marcus Crigler
Episode 6: How He Does 200+ Deals Per Year (And Redeploys Every Dollar to Scale His Business)
Most real estate investors dream of doing 200 deals a year. In this episode, Marcus Crigler interviews Chad Young, founder and CEO of The Easy Home Buyer, on building a business through clarity, discipline, and smart strategy.Chad describes his journey from janitorial work to running a top real estate company. He covers the importance of knowing your numbers, reinvesting profits wisely, and adopting a mindset that turns stress into confidence.You’ll Learn How To:Scale your real estate business without losing control of your cash flowReinvest profits to create long-term growthBuild a...
2025-10-17
43 min
Strength in Numbers with Marcus Crigler
Episode 5: How to Build a NET Million Dollar Real Estate Business
Most investors want to make a million dollars, but few know how actually to keep it. In this episode, Marcus Crigler talks with Benmont Locker, founder of Ramp REI, about what it really takes to build a lean, profitable real estate business that nets seven figures.Benmont walks through the real numbers behind a million-dollar business, from how much to spend on marketing and people, to how to build profit into your operations from day one. If you’ve ever wondered what a healthy, scalable real estate business should look like, this episode breaks it down step by...
2025-10-14
43 min
Strength in Numbers with Marcus Crigler
Episode 01: Why Working Harder Won’t Make You Wealthy (The 4-Stage Framework That Will)
Most entrepreneurs believe that hustling harder is the path to wealth. The truth? Hard work alone won’t make you financially free. Without the right framework, you’ll stay stuck in the cycle of hustle and stress no matter how many deals you close.In this episode, Marcus Crigler breaks down the Wealth Framework he developed after a decade of working with real estate entrepreneurs. Listen as this simple but powerful 4-stage process shows you where you are right now in your wealth journey, what’s holding you back, and how to move forward without wasting years in sur...
2025-10-06
18 min
Strength in Numbers with Marcus Crigler
Episode 02: 5 Reasons Your Real Estate Books Are a Disaster (And How to Fix Each One)
If you don’t have books or financial statements, that’s a big problem. No records usually means your books are a mess, and it’s time to fix it.For today's episode, Marcus Crigler breaks down the five biggest red flags that show your books are in trouble. From missing reports to inconsistent categorization, he shares real examples and practical steps to clean things up so you can run your business with confidence.You’ll Learn How To:Spot the five warning signs your books are a messCatch costly errors before they dra...
2025-10-06
12 min
Strength in Numbers with Marcus Crigler
Episode 3: The Financial Secrets Behind Those Instagram Mansions and Private Jets
Ever scrolled through Instagram and wondered how those “entrepreneurs” flying private and posing in front of mansions really afford it? In this episode, Marcus Crigler shares powerful lessons learned from working with real estate moguls who own thousands of units, revealing what truly separates those who stay wealthy from those who merely appear wealthy. It’s not about the jet, it’s about how you structure your finances to afford one.Listen as we will dive deep into the mindset and money habits of real entrepreneurs who have built long-term wealth. Enjoy the show!You’ll l...
2025-10-06
18 min
Strength in Numbers with Marcus Crigler
Episode 4: The Warren Buffett Quote That's Keeping Real Estate Entrepreneurs Broke
Most real estate entrepreneurs love quoting Warren Buffett’s rule: “Don’t lose money.” It sounds smart until it keeps you stuck.In this episode, Marcus Crigler breaks down why this advice, while great for investors, can hurt entrepreneurs who make their living trading assets. He shares a real story about “Jim,” a client who held onto a property for too long in the name of “not losing money” and ended up losing way more by locking up his capital.Listen as he reveals the mindset shift every real estate entrepreneur needs to grow faster, move smarter, an...
2025-10-06
09 min
Strength in Numbers with Marcus Crigler
Why This Podcast Exists – The Truth About Real Estate Wealth No One Tells You with Marcus Crigler
A lot of real estate entrepreneurs are making money but still feel broke. Deals are closing, revenue looks strong, yet the stress never goes away, and the bank account always feels empty.In this teaser episode, host Marcus Crigler, CPA, CFO, and founder of Beck CFO & CPA, pulls back the curtain on why so many real estate entrepreneurs stay stuck in survival mode and what to do about it. He reveals why mastering your numbers is the foundation of financial freedom, and how this podcast will help you turn your real estate business into a true wealth-building...
2025-10-03
03 min
The Collective Genius Podcast
Tripled Team Output by Firing Himself From Day-to-Day Operations featuring Marcus Crigler
In this energizing episode of the Collective Genius Podcast, I sit down with Marcus Crigler—CEO of ProudHouse and CG member turned team lead—to unpack the hard-earned lessons behind building a business that doesn't break you. Marcus gets candid about the early chaos of solopreneurship, the emotional toll of poor systems, and the turning point that helped him shift from hustling operator to confident CEO. We dive into the mindset, systems, and leadership transformations that helped Marcus scale a team of 16 and close deals consistently without sacrificing his peace of mind. If you're feeling stuck...
2025-08-12
1h 02
The Freedom Founders Podcast - Practice Freedom For Dentists
Distress and Opportunity in Real Estate Today: Cash-In Refinancing, Rising Rates, and Smart Investing - Chris Litzler: Ep #537
Joining us today is Chris Litzler, Senior Managing Director at Marcus & Millichap, for an insider look at the current state of real estate capital markets. We dive into the world of refinancing and acquisition lending. With interest rates significantly higher than just a few years ago, most refinancing today is "involuntary." Listen in to hear Chris explain what passive investors should be looking for in real estate deals, the growing role of private credit funds, and more! If you like this episode, here are more episodes we think you'll enjoy: Ep #534 - Russ Morgan – Becoming a Bet...
2025-05-23
41 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Distress and Opportunity in Real Estate Today: Cash-In Refinancing, Rising Rates, and Smart Investing - Chris Litzler: Ep #537
Joining us today is Chris Litzler, Senior Managing Director at Marcus & Millichap, for an insider look at the current state of real estate capital markets. We dive into the world of refinancing and acquisition lending. With interest rates significantly higher than just a few years ago, most refinancing today is "involuntary." Listen in to hear Chris explain what passive investors should be looking for in real estate deals, the growing role of private credit funds, and more! If you like this episode, here are more episodes we think you'll enjoy: Ep #534 - Russ Morgan – Becoming a Bet...
2025-05-23
41 min
Disruptors
Inside Secrets From CPA Who Oversees 100s Of Millions
Unlock the Secrets of Millionaire Finances with Marcus Crigler. Ever wondered how top real estate investors save millions in taxes and build wealth? Join us as Marcus Crigler, CPA, to hundreds of millionaires, reveals the insider strategies that can transform your financial game. Inside Secrets From CPA Who Oversees 100s Of Millions | Video Replay https://www.youtube.com/watch?v=1d_jBGtqDs8 Review and Score Your Sales Calls for FREE! https://objectionproof.ai/ To Close More Sales Faster: https://objectionproofselling...
2025-05-18
1h 58
The Wisconsin Investor
When Paying Zero Taxes Isn't Always the Right Goal With Marcus Crigler, CEO of Bec CFO
Send us a textCan you legally pay zero taxes as a real estate investor? Should that even be your goal? CPA Marcus Crigler challenges conventional wisdom in this eye-opening conversation about navigating the post-bonus depreciation landscape in real estate investing.As the 100% bonus depreciation benefit phases out (down to 60% in 2024), investors need to rethink their tax strategy. Marcus offers a refreshing perspective: sometimes paying some taxes is smarter than spending your last dollar trying to avoid them completely. His practical advice focuses on staying below the critical 24% tax bracket threshold rather than aiming for...
2025-05-13
40 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Recession and Reindustrialization: Investing Wisely in a Time of Transformation - David McAlvany: Ep #532
David McAlvany, CEO of McAlvany Financial Companies, joins us for a deep dive into today's volatile economic environment. He shares his insights into the growing risks tied to overleveraged hedge funds, private equity, and private credit markets, which are increasingly unstable in the face of rising interest rates. We also discuss the need for active management, increased cash allocations, the importance of liquidity, and how time, not net worth, is the true measure of wealth. If you like this episode, here are more episodes we think you'll enjoy: Ep #527 - Marcus Crigler – Real Estate Investing and Pro...
2025-04-18
37 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Recession and Reindustrialization: Investing Wisely in a Time of Transformation - David McAlvany: Ep #532
David McAlvany, CEO of McAlvany Financial Companies, joins us for a deep dive into today's volatile economic environment. He shares his insights into the growing risks tied to overleveraged hedge funds, private equity, and private credit markets, which are increasingly unstable in the face of rising interest rates. We also discuss the need for active management, increased cash allocations, the importance of liquidity, and how time, not net worth, is the true measure of wealth. If you like this episode, here are more episodes we think you'll enjoy: Ep #527 - Marcus Crigler – Real Estate Investing and Pro...
2025-04-18
37 min
Storage Wins
EP790: The Four-Category Approach to Understanding Your Business Finances - Marcus Crigler
Big changes are happening, and we're kicking off this next chapter with a game-changing conversation. Marcus Crigler joins us to break down the financial strategies every entrepreneur needs to know—why passive income isn't really passive when investing too soon can kill your business growth, and how to make better decisions with your money. If you're ready to rethink your approach to wealth and scale smarter, this is the perfect episode to start fresh with us! Here's What You'll Learn in This Episode Why a successful business is the fastest way to passive income Bigg...
2025-03-24
51 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Real Estate Investing and Profit Retention For 2025 - Marcus Crigler: Ep #527
Is now the time for smaller and more strategic moves when investing? This episode is both for investors and business owners. Joining me today is Marcus Crigler, Founder, CEO, and CFO of BEC (Accounting, Tax, and Finance Experts For Real Estate Investors.) We explore how market cycles affect investment strategies, the rising cost of capital, and why many real estate investors need to adjust their models to maintain profitability and more! If you like this episode, here are more episodes we think you'll enjoy: Ep #525 - Dr. Victoria Peterson – Investment Grade Practice – The Business Principles Every Dent...
2025-03-14
40 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Real Estate Investing and Profit Retention For 2025 - Marcus Crigler: Ep #527
Is now the time for smaller and more strategic moves when investing? This episode is both for investors and business owners. Joining me today is Marcus Crigler, Founder, CEO, and CFO of BEC (Accounting, Tax, and Finance Experts For Real Estate Investors.) We explore how market cycles affect investment strategies, the rising cost of capital, and why many real estate investors need to adjust their models to maintain profitability and more! If you like this episode, here are more episodes we think you'll enjoy: Ep #525 - Dr. Victoria Peterson – Investment Grade Practice – The Business Principles Every Dent...
2025-03-14
40 min
Collective Clicks: Digital Marketing for Real Estate Investors
Financial Strategies Every Real Estate Investor MUST Know | With Marcus Crigler
Real estate investing, financial strategies, cash flow management, scaling a business, wealth-building, tax strategies, market trends, and data-driven real estate decisions are essential to building long-term success. In this episode of Collective Clicks Podcast, Marcus Crigler, CPA and real estate-focused CFO, joins Brandon Bateman to expose the biggest financial mistakes investors make and how to build a profitable, scalable business without cash flow issues. 🚀 Whether you’re struggling with debt, tax planning, or financial strategy, this episode will help you protect your profits and maximize your investments.📖 What You Will Learn:The #1 fi...
2025-03-04
44 min
Burn Your Boats Wealth
Episode 40: Real Estate Cost Segregation & Bonus Depreciation with Marcus Crigler, CEO of BEC Accounting
In this enlightening conversation, Burn Your Boats welcomes the esteemed Marcus Crigler, who masterfully unravels the complexities of bonus appreciation and its myriad benefits for real estate professionals. He underscores the necessity of grasping real estate professional status, delves into the mechanics of cost segregation, and elucidates the profound effects of recent tax law changes on depreciation strategies. This engaging discussion not only equips high earners with powerful investment strategies, including the remarkable advantages of 1031 exchanges, but also emphasizes the critical importance of investing in high-quality real estate. Furthermore, Clark, David, and Marcus shed light on t...
2024-11-04
35 min
Burn Your Boats Wealth
Episode 39: Special Guest: Marcus Crigler- How To Use Retirement accounts to Invest in Real Estate
In this highly anticipated episode, join hosts Clark and David as they embark on a journey into the world of wealth-building strategies, featuring the expert insights of Marcus Crigler, CEO of BEC CFO & CPA. Together, they shine a spotlight on the critical importance of proactive tax planning, revealing how it can empower both novice and seasoned investors to make informed financial decisions. The conversation delves into the advantages of self-directed IRAs, making these powerful financial tools relatable and accessible for everyone. Listeners will also discover the essential role of financial literacy for entrepreneurs, positioning Burn Your B...
2024-10-28
37 min
Storage Wins
EP728: This Is How You Start Making Better Business Decisions
Confidently grow your RE empire with Marcus Crigler, CPA, as he guides you through the intricate world of real estate. Learn the art of making wise business decisions, increasing revenue, and optimizing marketing all in one episode when you hit that play button right now! KEY TAKEAWAYS Why a successful business is the fastest way to earn passive income Importance of maintaining your entrepreneurial drive Return on equity: What it is and how you can maximize it 4 things business owners must consider for better decision-making T...
2024-01-15
46 min
Real Estate Investing for Cash Flow with Kevin Bupp
FBF #522: Tax Cuts and Jobs Act Benefits for RE Investors + How to Gain Value from a Fractional CFO Service - with Marcus Crigler
Today's Flash Back Friday Episode is from Episode #192, which originally aired on August 15, 2018. Marcus is a senior associate with the Missouri based firm, Duckett & Ladd CPA's and advisors. After developing relationships with some of the biggest leaders in real estate investing, Marcus began to notice a problematic trend in many real estate portfolios; accounting and tax issues were being approached reactively instead of proactively. Utilizing his firm's extensive experience in real estate as his platform, Marcus has developed a strategic approach to increasing cash flow and reducing tax liability for his clients, representing over $300 million in...
2022-12-02
57 min
Real Estate Investing for Cash Flow with Kevin Bupp
FBF #522: Tax Cuts and Jobs Act Benefits for RE Investors + How to Gain Value from a Fractional CFO Service - with Marcus Crigler
Today's Flash Back Friday Episode is from Episode #192, which originally aired on August 15, 2018. Marcus is a senior associate with the Missouri based firm, Duckett & Ladd CPA's and advisors. After developing relationships with some of the biggest leaders in real estate investing, Marcus began to notice a problematic trend in many real estate portfolios; accounting and tax issues were being approached reactively instead of proactively. Utilizing his firm's extensive experience in real estate as his platform, Marcus has developed a strategic approach to increasing cash flow and reducing tax liability for his clients, representing over $300 million in...
2022-12-02
57 min
Raising Private Money with Jay Conner
Marcus Crigler on Improving Businesses and Profitability
Marcus Crigler joins this episode of Real Estate investing with Jay Conner.After developing relationships with some of the biggest leaders in the United States in real estate investing, Marcus began to notice something that was rather problematic. It was a trend in many of the real estate investment portfolios. And that was accounting and taxes. Basically, this is being approached reactively instead of proactively. So Marcus made it his mission in the firm where he's at; Duckett ladd He used his firm's extensive experience in real estate as the platform. Marcus and his partners specialize in working directly with...
2020-12-02
23 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Ep #302: Marcus Crigler - Real Estate Tax Advantages for Passive vs. Active Investors
This is the second part of my conversation with Marcus Crigler, founder and CEO of BEC CFO. This episode is can be listened to on its own, but I still recommend that you check out our previous episode because it has some great information. In this second part of the conversation, we focus on the differences between active and passive real estate investors, as well as the implications that has on your taxes. You can find show notes and more information by clicking here: https://bit.ly/3mYqssH
2020-11-13
16 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Ep #302: Marcus Crigler - Real Estate Tax Advantages for Passive vs. Active Investors
This is the second part of my conversation with Marcus Crigler, founder and CEO of BEC CFO. This episode is can be listened to on its own, but I still recommend that you check out our previous episode because it has some great information. In this second part of the conversation, we focus on the differences between active and passive real estate investors, as well as the implications that has on your taxes. You can find show notes and more information by clicking here: https://bit.ly/3mYqssH
2020-11-13
16 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Ep #301: Marcus Crigler - How to Pay Taxes Like Donald Trump
You may have seen Donald Trump in the news recently for more than just election coverage. It turns out he paid very little taxes in 2017-2018, and we're diving into how that is even possible in part one of my interview with Marcus Crigler. Marcus is the founder and CEO of BEC CFO, a tax expert, and a mentor, and he also runs a CFO Organization for high-income and high-net-worth businesses and individuals. You can find show notes and more information by clicking here: https://bit.ly/3kP1BXw
2020-11-06
29 min
The Freedom Founders Podcast - Practice Freedom For Dentists
Ep #301: Marcus Crigler - How to Pay Taxes Like Donald Trump
You may have seen Donald Trump in the news recently for more than just election coverage. It turns out he paid very little taxes in 2017-2018, and we're diving into how that is even possible in part one of my interview with Marcus Crigler. Marcus is the founder and CEO of BEC CFO, a tax expert, and a mentor, and he also runs a CFO Organization for high-income and high-net-worth businesses and individuals. You can find show notes and more information by clicking here: https://bit.ly/3kP1BXw
2020-11-06
29 min
Money Ripples Podcast
Tax Advantaged Investing with Marcus Crigler | 374
Are there tax advantages to owning real estate?What does the US government incentivize you to invest in or buy?Should you invest with an IRA?On today's show, CPA Marcus Crigler shares why Syndications and other real estate investments are bad news for IRA's, and where you get the biggest tax breaks.Reach out to Marcus: https://duckettladd.com/marcus-crigler/ Chris Miles, the "Cash Flow Expert and Anti-Financial Advisor," is a leading authority on how to quickly free up and create cash flow for thousands of his clie...
2020-02-14
21 min
Real Estate Investing for Cash Flow with Kevin Bupp
Ep #192: Tax Cuts and Jobs Act Benefits for RE Investors + How to Gain Value from a Fractional CFO Service - with Marcus Crigler
Marcus is a senior associate with the Missouri based firm, Duckett & Ladd CPA's and advisors. After developing relationships with some of the biggest leaders in real estate investing, Marcus began to notice a problematic trend in many real estate portfolios; accounting and tax issues were being approached reactively instead of proactively. Utilizing his firm's extensive experience in real estate as his platform, Marcus has developed a strategic approach to increasing cash flow and reducing tax liability for his clients, representing over $300 million in assets. He and the Duckett Ladd team have a unique "partner-focused approach" tha...
2018-08-16
57 min
Real Estate Investing for Cash Flow with Kevin Bupp
Ep #192: Tax Cuts and Jobs Act Benefits for RE Investors + How to Gain Value from a Fractional CFO Service - with Marcus Crigler
Marcus is a senior associate with the Missouri based firm, Duckett & Ladd CPA's and advisors. After developing relationships with some of the biggest leaders in real estate investing, Marcus began to notice a problematic trend in many real estate portfolios; accounting and tax issues were being approached reactively instead of proactively. Utilizing his firm's extensive experience in real estate as his platform, Marcus has developed a strategic approach to increasing cash flow and reducing tax liability for his clients, representing over $300 million in assets. He and the Duckett Ladd team have a unique "partner-focused approach" tha...
2018-08-16
57 min