Shows
The MargeteersEpisode 9: Look Out for Waste - Creating Smarter, Leaner BudgetsIn the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups. They also discuss how to recycle and scale content, the importance of setting realistic expectations for ROI, and how partnerships can help stretch your budget further.Key Takeaways:Small companies often waste m...2025-04-0429 minThe MargeteersEpisode 8: Bigger Budget DiscussionIn this episode of The Margeteers, tune in to understand how to make the most of big budgets while staying agile and aligned with business goals!This episode is all about how larger, more mature companies utilize their marketing budgets. Margaret Bouse and Margaret Sherer discuss the opportunities and challenges of managing multimillion-dollar budgets, balancing brand-building activities with lead generation, and ensuring cross-functional coordination. They also share stories of creative campaigns, managing complex Martech stacks, and the lessons learned from h...2025-04-0432 minThe MargeteersEpisode 7: Marketing Budget Concepts for Startups and Scale-UpsIn this episode of The Margeteers, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on critical foundational activities like defining the ideal customer profile (ICP) and working toward product-market fit. The Margarets also share insights on how to educate stakeholders about the significance of investing in early foundational work and how to frame marketing budgets for maximum impact.Key Takeaways:2025-04-0431 minThe MargeteersEpisode 6: Scaling Marketing Strategies for Series B and BeyondIn this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and business objectives, and preparing for potential exits like IPOs or acquisitions. Learn how to adapt your marketing strategies for global expansion and maximize ROI as your company grows. Key Topics: The importance of scaling marketing operations and team specialization Aligning marketing strategies with business growth and exit plans Adapti...2025-01-1033 minThe MargeteersEpisode 5: The Role of Fractional CMOs in Startup GrowthMargaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages. From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals. Whether you're a founder or a marketer, this episode offers valuable advice on scaling your marketing function effectively. Key Take-aways: The value of fractional CMOs for early-stage startups...2025-01-1034 minThe MargeteersEpisode 4: The Power of Emotive StorytellingIn this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact. Using a Nike ad as a case study, they discuss the power of nonverbal storytelling, the importance of playfulness, and how great marketing can connect with audiences globally. Tune in to learn how to craft campaigns that inspire and engage on a deeper level. Key Take-aways: The universality and emotional impact of storytelling is...2025-01-1019 minThe MargeteersEpisode 3 - Acceptance CriteriaKey Takeaways:Introduction to Acceptance Criteria: The episode focuses on establishing and managing acceptance criteria within the creative brief process, emphasizing the importance of clear communication and setting expectations.Differentiating Project Types: Discussion on how different types of projects like video production and PR campaigns have clear-cut acceptance criteria compared to more subjective areas like design and copywriting.Handling Subjective Feedback: Strategies for managing subjective feedback on creative projects, emphasizing the importance of aligning with client expectations and the original project brief.Navigating Client Dynamics: Insights into adapting...2024-10-3132 minThe MargeteersEpisode 2 - Managing Changes in the Creative ProcessKey Takeaways:Introduction to Episode Two: The Margateers, Margaret Sherer and Margaret Bouse, continue their discussion on marketing processes, focusing on the challenges and solutions of rebriefing.Adventures in the Rebrief Process: They explore the dynamics of needing to rebrief projects due to various internal and external changes, such as mergers, acquisitions, or shifts in strategic goals.Managing Rebrands and Rebriefs: Insights into managing major rebrands during mergers and the emotional and operational shifts required.Strategic Considerations: The importance of anchoring marketing efforts in strategic outcomes, ensuring every...2024-10-3129 min
The MargeteersEpisode 1 - Introduction to the Creative BriefKey Takeaways:Introduction to the Margeteers: Margaret Sherer and Margaret Bouse introduce themselves and their backgrounds in marketing and entrepreneurship and startups.The Evolution of the Creative Brief Process: They discuss how the briefing process has changed over the years, with insights on adapting these to meet current business and media landscapes.Challenges in Meeting Client Expectations: Both Margarets talk about the difficulties they've faced in aligning client expectations with marketing outcomes and the importance of defining success early in the project.Strategic Marketing Advice: They emphasize the...2024-10-3124 min
Books on the BedGlenis RedmondGlenis Redmond is the First Poet Laureate of Greenville, South Carolina. She is a Kennedy Center Teaching Artist, and a Cave Canem alumni. She has authored six books of poetry: Backbone (Underground Epics, 2000), Under the Sun (Main Street Rag, 2002), and What My Hand Say (Press 53, 2016), Listening Skin (Four Way Books), Three Harriets & Others (Finishing Line Press), and Praise Songs for Dave the Potter, Art by Jonathan Green, and Poetry by Glenis Redmond (University of Georgia Press).
Glenis was born on Shaw AFB in Sumter, South Carolina. She presently resides in Greenville. She was the founder of the G...2024-10-041h 58
Startup Recruitment FailuresEpisode 41: Growth vs. fixed mindsetWhat separates the great leaders from the rest?
For Margaret Sherer, my guest on this week’s episode of Startup Recruitment Failures, it comes down to having a growth mindset instead of a fixed one. Margaret is a fractional CMO and entrepreneur and formerly worked at both Google and Microsoft. She has so much wisdom to offer when it comes to building out a great early team and scaling it successfully.
Early-stage founders, this is an episode not to miss! 2024-09-2734 min
Policy for the PeopleOn strike! Hope and challenges for the labor movementAll of the strike activity we’re seeing right now is a hopeful sign for those who want to see an economy that works for everyone. In this episode, we speak with Margaret Poydock and Jennifer Sherer of the Economic Policy Institute, co-authors of the recent report What to know about this summer’s strike activity. We discuss what’s driving the recent wave of strikes, the challenges workers encounter when seeking to strike, and the policy changes that would strengthen workers’ ability to act collectively. 2023-09-0727 min
Alumni Podcast SeriesMarketing in a crisis and the future of digital marketingWhat challenges and opportunities has the Covid-19 crisis created for digital marketers? What does the future look like for the industry? Jenny Lucas-Hill interviews Margaret Sherer2020-10-0125 minAlumni Podcast SeriesEntrepreneurship and nurturing growthHow can we break our goals down into steps, to nurture growth while still acknowledging the small successes along the way? What are the key activities for entrepreneurs to be investing their time in right now? Jenny Lucas-Hill interviews Margaret Sherer2020-10-0124 minAlumni Podcast SeriesTaking a leap and managing risks - the journey to becoming a solopreneurWhen it comes to solopreneurship, how can you overcome your fears and manage risks? How can you make going it alone feel less like doing it alone? Jenny Lucas-Hill interviews Margaret Sherer.2020-10-0127 min
From Inside the HiveFrom Inside the Hive with... Margaret ShererMargaret Sherer is the Founder and CEO of Cittadine Marketing, has been recognised as an f:entrepreneur ialso100 (awarded to the most inspiring businesses in the UK run by women) and is, as I discovered, a really fascinating and fun woman to talk to.
You can find Margaret at www.cittadina.co.uk and you can follow her on instagram at @cittadinamarketing and join her community at @cittadinamarketing
You can also reach her personally via LinkedIn at Margaret Sherer or link in with her business via cittadina-marketing
Some of the things we talked a...2020-07-1757 min