Shows
UXLx TalksContent strategy for slow experiences with Margot BloomsteinOnline experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong! Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable web engagements employ “slow content strategy,” content speed bumps, and surprising content types that aid interaction. We’ll examine examples of content strategy in action that demonstrates how to identify and control the pace of user experience, adding value for both our users and the busine...2024-12-1237 min
The UX Consultants LoungeLynne Polischuik & Justin Davis - Navigating the Evolution of UX Consulting: Adapting to Industry ShiftsIn this episode of The UX Consultants Lounge, host Kyle Soucy welcomes Lynne Polischuik and Justin Davis, two seasoned UX consultants, to discuss the evolving landscape of UX consulting. From the challenges of today’s market to the exciting opportunities presented by AI and emerging work models, this episode dives deep into the current state of UX consulting and where it’s headed.At the top of this episode, Kyle shares a personal update about navigating the unexpected cancellation of a big project and the lessons she learned about asking for help, trusting her...2024-11-211h 18
Uncharted JourneyEpisode 65 - Margot Bloomstein, Trust BuilderMargot Bloomstein is a true powerhouse in the content strategy industry. With her notable publications, including "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap" and "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project," Margot has become a prominent voice in the field. As the principal of Appropriate, Inc., a renowned brand and content strategy consultancy based in Boston, Margot has worked with industry giants like Harvard University, Fidelity, Mailchimp, and Timberland, showcasing her breadth of expertise. She is known for her development of the message architecture-driven approach to c...2024-02-0640 min
Sprints & MilestonesThe Divorce[1:00] Meet Margot Boomstein[3:00] Margot's story kicks off with a new project[5:00] She's falling in love[8:00] Things start getting Gilligan's Island bad[9:00] More red flags[12:00] She's falling out of love[13:00] How do you try to turn a situation around?[20:00] Keeping your heart in it About our guestMargot Bloomstein, Brand and content strategist, author, speaker, and facilitatorMargot is one of the most prominent voices in the content strategy industry. She is the author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at W...2023-06-3024 min
97 UX ThingsMargot Bloomstein - Content - Designing and Content Strategizing for TrustMargot Bloomstein, author of the 2012 book Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, and her 2021 book Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, discusses how we can build trust with our users through design.2023-05-3023 min
AIGA Design PodcastDesign Adjacent with Margot Bloomstein, Author, Principal of Appropriate, Inc. on interpersonal relationships, leading with the human side, what a company can do to demonstrate trustMargot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content s...2022-08-2336 min
The Long GameRe-Building Trust in Your Brand with Margot BloomsteinHow can brands build trust with an increasingly cynical audience? Margot Bloomstein believes you can win over any audience by creating consistent, high-quality content. But in order to cut through the noise, you need to build a clear content strategy and be vulnerable. As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, a speaker, and an author, Margot has experience partnering with a range of organizations to deliver quality messaging, including Sallie Mae, Lovehoney, Scholastic, Fidelity, Harvard University, and the American Montessori Society.She talked to us about the nu...2022-04-0645 min
Human TechEpisode #126: Margot Bloomstein Visits The ShowWe talk to Margot Bloomstein about how companies can foster trust and content across their different branches, and how to develop that important consistency of communication.2022-03-301h 01
The Informed LifeYear in ReviewIn observance of the winter holidays, this episode doesn’t feature a guest interview. Instead, I reflect on five themes that emerged in the diverse conversations we hosted on the podcast during 2021. I wish you and yours happy holidays!Cover photo by Waldemar Brandt on Unsplash.If you’re enjoying the show, please rate or review it in Apple’s Podcasts directory:https://podcasts.apple.com/us/podcast/the-informed-life/id1450117117?itsct=podcast_box&itscg=30200Show notesThe Informed Life episode 53: Jason Ulaszek on Healing Social RiftsT...2021-12-1948 min
The B2B Revenue Executive ExperienceEpisode 233: How Content Strategy Shapes Your Customer Relationships w/ Margot BloomsteinIt’s the mid-70’s and you’ve just purchased your first new car — a Ford Pinto. The commercials convinced you that this car was built to survive a demolition derby, while the salesman in the lounge suit convinced you it didn’t matter that you couldn’t drive stick. Now you don’t know what’s worse — grinding the gears and stalling every 200 yards or that the bike messenger who bumped into your fender last time you did sent the entire car up in flames. Could anything make you trust a brand’s content (or yourself) again?
If anyone could, i...2021-11-3028 min
Timeless LeadershipEpisode 21: Realism with Kate O'NeillThis week on Timeless Leadership, the topic is Realism. As we blast into the future together on Spaceship Earth, what awaits us? Everywhere we turn, there are examples of future states that are alternatively cheery or hopeless. But Kate O’Neill argues that the future is not binary. In fact, there are many futures that await us; it depends on how we look at it. That’s the premise of her book A Future So Bright: How Strategic Optimism and Meaningful Innovation Can Restore Humanity and Change the World. We can’t assume that t...2021-10-2850 min
Timeless LeadershipEpisode 20: Trust with Margot BloomsteinThis week on Timeless Leadership, the topic is Trust. What’s the shortest distance between cynicism and hope? If you said trust, then you’re aligned with Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. Trust also happens to be, in our opinion, the basis of any kind of relationship — and certainly of leadership. Without trust, you’re a boss, not a leader. Margo Bloomstein joins us to talk about the trust gap, how building trust is about consistency and context, and how voice, volume, and vuln...2021-10-2153 min
Designdrives#56 | Margot Bloomstein | Driving Content StrategyIn EP56 we have the chance to learn from Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.With Margot chat about the driving content design and strategy.During the episode we explore:The three-legged stool of content design.How to collaborate with stakeholders in content design.The upside of shared ownership to push ideas forward.2021-10-2000 min
The Business Storytelling Podcast411: Author chat: Trustworthy: How the Smartest Brands Beat CynicismMargot Bloomstein joins me to discuss the topic. Join us.
Check out her book here: https://amzn.to/3xKM0hA2021-10-0228 min
A Lens A Day - Conversations about Information ArchitectureA Lens A Day #21 - Accountability with Margot BloomsteinConversations about Information Architecture
Dan Brown talks with Margot Bloomstein about the Lens of Accountability2021-09-2734 min
Content Strategy InsightsMargot Bloomstein: TrustworthyAfter showing up in the content strategy world and generously sharing her expertise for more than 20 years, Margot Bloomstein has earned the trust of this community. Margot's new book, Trustworthy, shows you how to earn the trust of your customers and users. As reliance on experts fades and is replaced with crowd-sourced trust, the work of content strategists has to evolve to account for these new dynamics. https://ellessmedia.com/csi/margot-bloomstein/2021-08-1130 min
Marc KramerMargot Bloomstein author of "Trustworthy"Margot Bloomstein author of "Trustworthy" by Marc Kramer2021-08-101h 01
Six Pixels of Separation PodcastSPOS #785 - Margot Bloomstein On Trust And Beating Consumer CynicismWelcome to episode #785 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #785 - Host: Mitch Joel. Margot Bloomstein spends her time in the content strategy industry. She's the author of Content Strategy at Work and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, she has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help their clients clarify their communication...2021-07-2553 min
Sales Strategy & Enablement by Revenue.ioHow the Smartest Brands (and Salespeople) Beat Cynicism and Bridge the Trust Gap, with Margot BloomsteinMargot Bloomstein is a brand and content strategy consultant. And author of an interesting book titled, "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap." Now hearing that title you might think that this episode is about branding and marketing. As I read Margot's book it struck me that the same techniques that brands use to connect and build trust with their buyers applies to B2B sellers as well. And building your own personal brand as a trusted advisor. We dive into the 3 main elements of trustworthiness that Margot describes: (1) Voice; (2) Volume; and (3) Vulnerability. And...2021-07-2248 min
Saving UX6. Saving UX with Margot Bloomstein Pt 2In part 2 of my conversation with content strategist and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, Margot Bloomstein, Margot talks about accuracy vs precision, clear language, getting buy-in, design literacy and much more.--- Send in a voice message: https://anchor.fm/savingux/message2021-07-1422 min
The Successful Pitch with John LivesayTrustworthy: How The Smartest Brands Beat Cynicism With Margot BloomsteinWith competition getting tougher by the day, how can you make your brand stand out in the market? John Livesay has the perfect guest who can tell you which brands are doing it right and which ones are doing it wrong. He sits down with the creator of BrandSort, Margot Bloomstein. Bringing her book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, she highlights the importance of regaining the trust of cynical consumers through empathy and authenticity. While having the ability to understand and share the feelings of your customers is key, understanding yourself should come...2021-07-0724 minSaving UX5. Saving UX with Margot Bloomstein Pt 1In this first part of my conversation with content strategist and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, Margot Bloomstein, Margot talks about balancing user needs and brand needs, helping orgs evolve by finding what is culturally appropriate, saying no and pushing back, and much more. Tune into the next episode for the rest of the conversation.--- Send in a voice message: https://anchor.fm/savingux/message2021-07-0735 min
Digging DeeperHow Can Your Brand Bridge The Trust Gap?There's a trust gap between consumers and brands that has been growing for decades. For some, social media has helped close the gap, but only for those who truly understand the dynamics of social media. For others, the spray-and-pray, blast messages just push consumers farther away.Margot Bloomstein is a well-known content marketing strategist who has written a new book about closing that gap. It's called Trustworthy. She joined us on Digging Deeper to help brands understand the gap, how to close it and how to ultimately earn trust from your audiences.This episode of...2021-06-1534 min
Joseph Jaffe is Not FamousBeating Cynicism and Bridging the Trust Gap with Trustworthy’s Margot BloomsteinTrust me, you’re going to love tonight’s Joseph Jaffe is not Famous, because I have Trustworthy’s Margot Bloomstein on the show. And if you don’t trust me, I hope you’ll trust her.Don’t be cynical. We won’t let you down.Join us LIVE at 9pm EDT, where we’ll discuss why it’s bad for trust to dumb down information, how to come back from errors, missteps and challenges with humility….and….Minoqua Brewing Company!Plus another performance from a talented creator, Prince AyindeJoin us!As I co...2021-06-111h 07
Business of Story#307: How You Build Trust With Your Brand StorytellingMargot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch. 2021-05-1751 min
Rockstar CMO FMThe Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail EpisodeThis week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content. If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein, internationally acclaimed speaker, author, and one of the most prominent voices in the content strategy industry. She’s the principal of Appropriate, Inc., a brand and content strategy consultancy, and...2021-05-081h 05
UX radioIs Your Digital Voice Trustworthy? with Margot BloomsteinUX-radio.com is a podcast about Information Architecture, User Experience, and Design. Hosts Lara Fedoroff and Chris Chandler talk with industry experts with the purpose to educate, inspire and share resources. In this episode, we dive in deep to understand how trust is impacted by our design decisions.2021-04-3041 min
UXRadioIs Your Digital Voice Trustworthy? with Margot BloomsteinUX-radio.com is a podcast about Information Architecture, User Experience, and Design. Hosts Lara Fedoroff and Chris Chandler talk with industry experts with the purpose to educate, inspire and share resources. In this episode, we dive in deep to understand how trust is impacted by our design decisions.2021-04-3041 min
The Downtown Writers JamMargot BloomsteinAuthor Margot Bloomstein isn't a typical guest here in the Bunker. She works in content strategy and advising. But two things brought her to Brad's attention: the first was her work with technology, and—more importantly—the second was Margo's focus on trust and inclusion, two slippery ideals in the world of technology. So, stop by for our talk about her latest book Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, and stay for their rumination on life, the universe, and everything. Learn more about your ad choices. Visit megaphone.fm/adch...2021-04-211h 24
Becoming Your Best | The Principles of Highly Successful LeadersEpisode 277 - Cracking the Code of Brand Trust, Strategy and AwarenessWe live in times of heightened cynicism, where people don't believe things at first blush anymore. People, in general, tend to resist new information in a protective response to the countless lies without consequences from politicians or the feeling that behind every conversation, someone is hiding, trying to sell them something. As people feel they can't trust any external sources, they only accept the truth that resonates with them; they adopt the facts that match their identities. Joining us today is Margot Bloomstein, Author, Keynote Speaker, and Content Strategist at Appropiate, Inc. She is a Lecturer i...2021-04-2032 min
LGOtv: Big TalkS2E14 Margot Bloomstein - Rebuilding Trust in a Post-Fact WorldIn an era of doubt, how do you establish and hold trust, and why does it matter anyway?Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Margot Bloomstein - Optimist, Designer, Ventriloquist.Timestamps:1:44 - Laura Grassfed Otter.9:24 - "They feel confident in themselves, then they can feel confident in you too. That's how we operationalize trust."12:25 - "Know who you are before you can attempt to engage, help, or empower others."14:10 - "In order to respect someone else, we don't have to have had the same liv...2021-04-1556 min
Strong FeelingsBeing Vulnerable with Margot BloomsteinMargot Bloomstein wanted to find out how companies can beat cynicism and build trust in this moment. Years of research and a new book later, she has the formula: voice, volume, and—the scariest for all of us—vulnerability. Margot Bloomstein is a brand and content strategy consultant, speaker, and the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, just out this spring. As the principal of Appropriate, Inc., she has helped organizations ranging from Harvard to Timberland engage their audiences with transparency, consistency, and clarity. Now, in Trustworthy, Margot opens up about...2021-04-0846 min
Retail RemixHow Sephora and BuzzFeed Close the Trust GapMargot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. During this episode of Retail Remix, Margot shares why she felt a book like this was needed, and real-life examples of brands that have successfully tackled audience cynicism and built powerful content engines. Listen to learn: Why th...2021-04-0543 min
The Strategy Inside EverythingYou can trust Margot BloomsteinI spoke with the author of Trustworthy, How The Smartest Brands Beat Cynicism and Bridge the Trust Gap, Margot Bloomstein about how some brands design their communication and UX around building and maintaining trust, so their customers don't feel icky. In the book, she uses a collection of great examples to make her points, and goes pretty deep on the work they did to identify the point of trust and keep improving on that front.
Links:
https://appropriateinc.com/trustworthy/
Here is a transcript of the episode: http://adampierno.com/you-can-trust-margot-bloomstein/
The St...2021-03-3145 min
The Self-Employed Life671: Margot Bloomstein - Having a New Conversation Around TrustThere was a time when businesses thought they needed to stay completely neutral and not ever take a side or have any opinion at all. Times have changed, and consumers now like and trust businesses that they can relate to and have opinions they support. It's really about looking for ways to build trust with potential customers and consumers by building them up and giving them information that is empowering. Margot Bloomstein is a content strategist, author, and keynote speaker. She's been a content strategist for more than 20 years, and she's consulted with clients from a...2021-03-2453 min
Good Morning, Indy Hall!Thursday March 18, 2021Join us today at 12pm EST for Show & Tell Spotlight with author Margot Bloomstein. We'll be discussing her new book Trustworthy, and why investing in trust is worth the effort! http://indyhall.org/spotlight2021-03-1800 minGood Morning, Indy Hall!Wednesday March 17, 2021Happy hump day! You're halfway through the work week, if you observe that kinda thing. Don't forget to rsvp for tomorrow's Show & Tell Spotlight with author Margot Bloomstein. We're discussing her new book Trustworthy tomorrow at 12pm EST. See you there! http://indyhall.org/spotlight2021-03-1700 min
Just a Moment for Marketing Video Podcast - Linda PopkyMarketing Thought Leadership: Who Can You Trust? Building Credibility in an Age of CynicismLinda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism.2021-03-0922 min
The Informed LifeMargot Bloomstein on TrustMargot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy. Over a twenty year career, she has consulted in a wide range of industries. Margot is the author of Content Strategy at Work and of a new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, which is the subject of our conversation today.Show notesAppropriate, Inc.@mbloomstein on TwitterTimberlandPublicis SapientTrustworthy: How The Smartest Brands Beat Cynicism and Bridge The Trust Gap by Margot BloomsteinMistrust: Why Losing Faith in Institutions Provides the Tools to Transform...2021-02-2831 min
The Gifters: Your Story is a Gift to the WorldEp. 1156: Regain Trust with Margot BloomsteinMargot Bloomstein is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston, through which she creates brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity.
https://www.linkedin.com/in/mbloomstein/2021-02-2417 min
UX AustraliaUX Australia Episode 17: Margot BloomsteinMargot Bloomstein is one of the leading voices in the content strategy industry. She is the author of "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap" and "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project" and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate...2021-02-0321 min
UX Podcast#255 Trustworthy with Margot BloomsteinDo you trust brands? What created that trust and how is it maintained? We look at designing for trust together with content strategist Margot Bloomstein, author of Trustworthy. How does brand personality impact the user experience and how it influences our design decisions and content strategies.2021-01-2900 min
UX Podcast#255 Trustworthy with Margot BloomsteinDo you trust brands? What created that trust and how is it maintained? We look at designing for trust together with content strategist Margot Bloomstein, author of Trustworthy. How does brand personality impact the user experience and how it influences our design decisions and content strategies. Our discussion starts off by looking at our trust...
The post #255 Trustworthy with Margot Bloomstein appeared first on UX Podcast.2021-01-2942 min
B2B Marketing ExchangeTackling B2B’s Big Trust ProblemWhether B2B or B2C, all brands need to focus on building customer trust. This is especially true as more people grow cynical of media, political figures and businesses. Margot Bloomstein has helped organizations like Canon, Harvard University, Fidelity and Sallie Mae develop their brand messaging and content strategies. She has taken these experiences, and her study of the evolving media and business climate, to author a new book: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. During this episode of the B2BMX Podcast, hosts Klaudia Tirico and Alicia Esposito dig in...2021-01-2041 min
This Must Be The PlaceEpisode 11: Margot Bloomstein on TrustMargot Bloomstein is a freelance content strategist and the author of Content Strategy At Work as well as the upcoming Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. In this episode we talk about how trust has failed in the modern day, a framework for organizations to build trust, and how trust can empower your community. Special Guest: Margot Bloomstein.2020-12-2842 min
The Cognitive Bias PodcastMargot BloomsteinIn this episode, I talk with content strategist, speaker, and author Margot Bloomstein about her upcoming book Trustworthy and how brands and even governments can build trust in a cynical time by leaning into their values and showing vulnerability at scale.2020-10-0555 min
Greater Than Code191: Sitting Down Together with Amy Tobey02:14 - Amy’s Superpower: Looking at a mess and seeing the potential for what it could be.
03:40 - Generalists vs Specialists
071: Brein Power with Rein Henrichs
T-Shaped Skills
“The job description should describe the capabilities that the team needs, not that the individual needs.”
15:28 - Finding a “Beautiful” Mess in Technical Systems
“The biggest impediment to change is your users.” – Jessica
Richard Dawkins Demonstrates Laryngeal Nerve of the Giraffe
22:40 - Artisanal and Industrial Modes of Production
Systems are indelibly stamped by the experience of the people who built them
28:25...2020-07-151h 08
Omnichannel by OmnichannelXEp. 3 – Interview with Margot Bloomstein on Trust and Digital Transformation – Margot BloomsteinMargot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter:@OmniXconf Margot:@mbloomstein
2019-10-2042 min
UX Discovery Session… by Gerard DolanUXDS067 :: Margot Bloomstein of AppropriateSubscribe to the podcast using: iTunes | Stitcher | SoundCloud This episode features an interview with Margot Bloomstein of Appropriate. Brought to you by our sponsor: Fluxible 2018 00:00 Intro Theme 00:11 Introductions/Interview with Margot Bloomstein of Appropriate. Links / topics mentioned: Carnegie Mellon Sapient Timberland Content Strategy Forum 2014 Building a Brand-Driven Message Architecture […]2018-09-1831 min
UX Discovery Session… by Gerard DolanUXDS067 :: Margot Bloomstein of AppropriateSubscribe to the podcast using: iTunes | Stitcher | SoundCloud
This episode features an interview with Margot Bloomstein of Appropriate.
Brought to you by our sponsor:
Fluxible 2018
00:00 Intro Theme
00:11 Introductions/Interview with Margot Bloomstein of Appropriate.
Links / topics mentioned:
Carnegie Mellon
Sapient
Timberland
Content Strategy Forum 2014
Building a Brand-Driven Message Architecture
Designing Trust in an Era of Self-Validating Facts
2016 US Presidential Election
Gaslighting
Thirteen Days
The Vietnam War by Ken Burns
Critical Reading
Media Bias Chart
Banana Republic
31:11 End
Contact Information:
Margot Bl...2018-09-1831 min
UX Discovery Session PodcastUXDS067 :: Margot Bloomstein of AppropriateSubscribe to the podcast using: iTunes | Stitcher | SoundCloud https://soundcloud.com/uxdiscoverysession/uxds067-margot-bloomstein-of-appropriate-inc This episode features an interview with Margot Bloomstein of Appropriate. Brought to you by our sponsor: Fluxible 2018 00:00 Intro Theme 00:11 Introductions/Interview with Margot Bloomstein of Appropriate. Links / topics mentioned: Carnegie Mellon Sapient Timberland Content Strategy Forum 2014 Building a Brand-Driven Message Architecture Designing Trust in an Era of Self-Validating Facts 2016 US Presidential Election Gaslighting Thirteen Days The Vietnam War by Ken Burns Critical Reading Media Bias Chart Banana Republic 31:11 End C...2018-09-1831 min
UXLx: User Experience LisbonContent strategy for slow experiencesSpeaker: Margot BloomsteinOnline experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong! Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable web engagements employ “slow content strategy,” content speed bumps, and surprising content types that aid interaction. We’ll examine examples of content strategy in action that demonstrates how to identify and control the pace of user experience, adding value f...2016-03-2400 min
Non Breaking Space ShowMargot Bloomstein — Brand & Content StrategyMargot Bloomstein joins Christopher and Sam to talk about content strategy for your brand, website, or new corporate marketing white papers.
This episode of Non Breaking Space Show is sponsored by:
Feed.Press
Christopher Schmitt
Christopher Schmitt on Twitter
Margot Bloomstein on Twitter
Appropriate, Inc.
Amazon.com: The Master Switch: The Rise and Fall of Information Empires
Snowpiercer on iTunes
Non Breaking Space Show #42: Karen McGrane
When They Zig, You Zag Amazon.com: Books
2016 Intelligent Content Conference Las Vegas, Nevada
Now What? Conference 2015
Central - Confab Events
Intensive - Confab Events
...2015-10-091h 21
Non Breaking Space ShowMargot Bloomstein — Brand & Content StrategyMargot Bloomstein joins Christopher and Sam to talk about content strategy for your brand, website, or new corporate marketing white papers.2015-10-0900 min
Non Breaking Space ShowMargot Bloomstein — Brand & Content StrategyMargot Bloomstein joins Christopher and Sam to talk about content strategy for your brand, website, or new corporate marketing white papers.2015-10-091h 21
Tent Talks by Chicago Camps205 - Margot BloomsteinChicago Camps interviews Margot Bloomstein, Principal at Appropriate, Inc. and author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement. Margot is also a Speaker Mentor at Speaker Camp Boston on October 11th, 2014.
==========
About Margot Bloomstein
Margot is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with...2014-10-0427 min
The SpoolCastMargot Bloomstein - Controlling the Pace of UX with Content StrategyIn some scenarios, getting a user to convert or react to a call to action is the desired outcome. It means your design and experience work. But if users are coming to and then quickly leaving your site, what are they really experiencing? If they don’t take the time to explore and discover they may not have any loyalty to you or the experience. And if you’re dealing in complex decisions, you want your users to take the time they need to fully understand and commit to their choice.2013-08-2121 min
Insert Content HereMargot Bloomstein on Design Thinking for ContentContent isn't just an output: It's a tool for solving problems2013-06-2152 min
Content Marketing 360Develop A Message ArchitectureHost Pamela Muldoon talks with Margot Bloomstein, Appropriate, Inc.2013-01-1643 min
The Big Web ShowEpisode 78: Margot BloomsteinIn Episode No. 78 of The Big Web Show ("everything web that matters"), Jeffrey Zeldman interviews Margot Bloomstein, author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012), about her professional transition from design to content strategy; the vagaries of the consulting life; how mentoring and non-traditional academic backgrounds can fit into a web career; how to write a content strategy book for people who are not content strategists; and the beauties of Pittsburgh.
Links for this episode:http://appropriateinc.comhttp://appropriateinc.com/book/https://twitter.com/mbloomstein2012-11-2944 minThe SpoolCastDriving a Multichannel Experience from a Single Message - A 2012 IA Summit Podcast with Margot BloomsteinE pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.2012-11-2042 min
Non Breaking Space ShowKristina Halvorson — Content StrategyKristina lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter. She is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy. She’s also the author of Content Strategy for the Web (2009)– recently out in its 2nd Edition, and is the founder of “Confab The Content Strategy Conference”. Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. Today, Kristina speaks regularly to audiences around the world and is well known...2012-05-1555 minThe SpoolCastMargot Bloomstein - Combining Curation with Your Content StrategyWith the amount of content coming at you from all sides, it can be difficult to make sense of it all and present it in a logical fashion. Curation allows you to create order out of all the chaos. Borrowed from the world of museums, curating your content allows you to form a narrative, showing your users what they can and should do with your content. Margot showcases lessons she has adopted from museum curators. She shows what content strategists take from these lessons and apply to their practice.2011-09-1522 min