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Behind the Brands: The Marketing PodcastMadhya Pradesh State Tourism Campaigns: A ReviewMadhya Pradesh State Tourism campaigns have captured the interest and attention of audiences for about 15 years now. The MP Ajab hai, MP Mein did hua Bacchae as, Sau Tarth me rang hai and more have positioned MP as a travel destination that offers myriad experiences. In this episode we’ll take a look at all this and more.2022-08-3113 minBehind the Brands: The Marketing PodcastGod’s Own Country- Kerala State Tourism Marketing and advertising campaignsIn this episode we take a look at Kerala, God’s Own Country and its marketing and advertising initiatives. The state of Kerala has been a pioneer in marketing and has left no stone unturned to position itself as a preferred tourist destination in India. It has used social media to its advantage and is all ready with its post covid promotional endeavours.2022-06-2621 minBehind the Brands: The Marketing PodcastRajasthan Tourism Campaign - Storytelling, experiential and digital marketingIn this episode we take a look at the Rajasthan tourism campaign from 1993 till date. We discuss the Padharo Mhare Des and Jane Kya Dinh Jayne campaigns and other marketing initiatives by the State2022-03-1314 minBehind the Brands: The Marketing PodcastThe Kumbh Mela: India’s Mega Outdoor Marketing OpportunityFor brands focused on small town and rural India, the Kumbh Mela offers the opportunity to engage with consumers directly. In this episode we take a look at what it takes for brands to tick at the Kumbh. What are the important questions that brands should ask. What should be their focus. Sales or Brand Building? Let’s consider these questions and some great examples.2022-02-0812 minBehind the Brands: The Marketing PodcastTata Steel advertising campaign: Steel and Social ImpactIn this episode we take a look at innovative, people centric advertising by Tata Steel2022-01-1510 minBehind the Brands: The Marketing PodcastTanishq: Marketing and brand building initiativesIn this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.2021-09-0221 minBehind the Brands: The Marketing PodcastBrand Bites : What Brands can learn from Red BullRed Bull gives you wings is an iconic tag line which is at the heart of Red Bull’s brand philosophy. in this episode we take a look at how this top selling energy drink carved its own niche to create high quality content for its target audience and grabbed eyeballs through the sponsorship of mega scale events.2021-07-1209 minBehind the Brands: The Marketing PodcastMarketing Nuggets : HappyDent IndiaMarketing nuggets is a series of short focused insights into brand building initiatives. Marketing mantras and wisdom from iconic brands in less than 10 minutes. In this episode I take a look at HappyDent’s marketing and advertising initiatives in India2021-06-3010 minBehind the Brands: The Marketing PodcastMarketing Myopia: Lessons from Nokia’s failureNokia a market leader in the mobile phone market plummeted to rock bottom. In this episode we understand the reasons for Nokia’s failure2021-06-2708 minBehind the Brands: The Marketing PodcastMarketing Myopia: What brands can learn from Kodak’s failureKodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.2021-06-1412 minBehind the Brands: The Marketing PodcastMarketing Nuggets: PETA advertising- a blend of colour, controversy and celebrity endorsementsPETA is known for its colorful, graphic imagery and controversial advertising. Join me as I take a look at this campaign and share my key takeaways2021-06-0514 minBehind the Brands: The Marketing PodcastMarketing Nuggets: Iconic Indian Mascots Fido DidoPepsiCo’s 7 UP mascot, was not limited to its marketing endeavours in India. However, Fido dido is the original cool guy, known to all 90’s kids. He made a brief comeback in 2018. Here’s a look at his journey2021-04-3007 minBehind the Brands: The Marketing PodcastMarketing Nuggets: Iconic Indian Mascots- Asian Paints GattuGattu, the boy with the paint brush, ragged in his appearance and full of impish charm was the mascot for Asian Paints from 1954 to 2002. Let’s take a look at his journey in this special episode on iconic Indian mascots.2021-04-2710 minBehind the Brands: The Marketing PodcastMarketing Nuggets: iconic Indian mascots- The Amul MoppetIn this episode we continue to take a look at some iconic Indian mascots. The Amul Moppet is an endearing mascot for Amul and features in many executions for Amul butter on a weekly basis.2021-04-1406 min
Illuminate : Insights for Personal Growth8 building blocks of Self developmentLots of times in life, we feel like we are stuck or unable to grow. In this episode I share 8 building blocks that will equip anyone who wants to grow with the tools they need to make that move. Evolving as a person requires rethinking and revisiting some limiting ideas and beliefs. As all great thinkers have said, inner work is necessary to see results in the outer world. Presenting 8 building blocks to help you rebuild your inner world and reinvent the external world.2021-04-0522 minBehind the Brands: The Marketing PodcastMarketing Nuggets: Indian mascots special series- The Maharajah of Air IndiaAir India’s Marajah is one of India’s most recognised and endearing mascots. The Maharajah turns 75 this year. Let’s take a look at his journey as a pillar of Air India’s advertising strategies and marketing campaigns.2021-04-0510 minBehind the Brands: The Marketing PodcastMarketing Nuggets: Mysore Sandal SoapMysore sandal soap is a 105 year old heritage, beauty soap brand that enjoys immense brand loyalty in southern India. In this episode we take a look at its journey, its marketing, brand communication and brand building initiatives.2021-03-3011 minBehind the Brands: The Marketing PodcastMarketing Nuggets: The Tanishq Ekatvam Ad campaignTanishq is a market leader in the Indian branded jewellery market. It has always challenged stereotypes in its advertising campaigns. The Ekatvam campaign became a controversial topic and was withdrawn. In this episode we take a look at what brands can learn and do better when weaving brand conversations2021-03-2408 minBehind the Brands: The Marketing PodcastMarketing Nuggets: Dove Stop the Beauty Test campaignDove has been redefining beauty and challenging stereotypes. The most recent #stopthebeautytest campaign is another endeavour by Dove to build a conversation around stories of judgement and rejection faced by women during the matchmaking process. Dove has not stopped at talking about the issue but is walking the talk to engineer social change.2021-03-1410 minIlluminate : Insights for Personal GrowthDaily Direction: Time is LifeAll of us have the gift of 24 hours every day. The difference is how we use that time. Time is life and the best way to use time is in learning2021-03-1104 minIlluminate : Insights for Personal GrowthDaily Direction: You Can Have Results or Excuses; Not BothIf you want to produce Results then Confidence is essential. Two of my students taught me this important lesson through different approaches to the same thing. One produced results the other only had excuses.2021-03-1006 minIlluminate : Insights for Personal GrowthDaily Direction: the importance of having a vision for your lifeMany of us are fortunate to be blessed with sight but we go through life with blinkers on. We don’t leave our comfort zones and resist opportunities to learn and grow. In this episode I share the importance of vision, a lesson I learned from a student who is visually impaired2021-03-0905 minIlluminate : Insights for Personal GrowthDaily Direction: Loss, Grief and Courage in AdversityAs part of the human experience all of us must encounter grief’ loss and the finality of death. The sooner in life we learn to deal with these challenges, the better it is for us. Join me as I share a short story of grief and courage from my student2021-03-0806 minIlluminate : Insights for Personal GrowthDaily Direction: Nothing can stop you if you have the Right AttitudeDaily direction is a special series of episodes in which I invite you to join me as I share life’s simplest and most profound lessons. Lessons I learned from my students. The first lesson- attitude is indeed everything.2021-03-0706 minBehind the Brands: The Marketing PodcastMarketing Nuggets: Brand story MTRMTR is perhaps the most well recognised brand in the ready to cook instant breakfast foods in the traditional Indian foods segment. In this episode we take a look at its brand building initiatives.2021-03-0310 minBehind the Brands: The Marketing PodcastMarketing Nuggets: The Boroline campaignBoroline is a multipurpose cream that has been holding its own in the skin care segment in India. Consistent in its packaging, design and quality, steering clear from adding too many variants, it has successfully engineered its transition from a regional brand to a national brand. In this episode we take a short, focused look at its marketing strategies2021-02-1611 minBehind the Brands: The Marketing PodcastMarketing Nuggets: The Parle G campaignParle G is one of India’s most enduring and iconic brands. This home grown brand is associated with magical tea times. Simple, affordable, the common man’s biscuit has positioned itself well. It has reinvented itself and evolved into a millennial brand. In this episode we explore its marketing journey2021-02-0909 minBehind the Brands: The Marketing PodcastMarketing Nuggets: The Frooti advertising campaign by Parle AgroMango fruity fresh and juicy- an iconic tag line from the 80’s. in this episode we take a short, focused look at the Frooti advertising campaign by Parle Agro2021-02-0309 minBehind the Brands: The Marketing PodcastMarketing Nuggets : Got Milk campaignIn this episode we take a look at the Got Milk? campaign that promoted milk as a category and ran the very successful Milk Moustache campaign2021-01-1909 minIlluminate : Insights for Personal GrowthSkills for a purposeful 2021As we enter 2021 we need to shift our focus to ourselves, work more on our own self development and create meaning and purpose in our lives. In this episode I share my reflections on practical ways to advance in the direction of our growth.2021-01-0830 minBehind the Brands: The Marketing PodcastCoca Cola India advertising campaignsThanda matlab Coca Cola is perhaps the most memorable advertising campaign by Coca Cola India. In this episode we take a look at how Coke as a brand has evolved in India. From targeting youth to becoming a brand for the masses join Mariam Noronha as she takes a look at their epic journey2020-12-0218 minBehind the Brands: The Marketing PodcastThe Incredible India campaignThe incredible India campaign is a simple, impact full effort at building brand India. Launched to boost tourism in India, it has evolved over time. From positioning India as a destination for yoga and spirituality to colourful travel experiences, safety for tourists, it has depicted India in all her richness and grandeur.2020-11-2216 minBehind the Brands: The Marketing PodcastNECC EAT MORE EGGS CAMPAIGNIn this episode we take a look at the very popular Sunday ho ya Monday row khao ande ad campaign which was crafted by the NECC ( national egg coordination committee). The campaign changed Indian society and a new class of eggitarians was born2020-11-0812 minBehind the Brands: The Marketing PodcastAdvertising during the Covid19 crisis - a special episodeThis is a special episode which takes a closer look at how brands are reinventing themselves as far as marketing and advertising go. Has advertising increased? What conversations are being woven around the crisis? If advertising is a mirror of society, how is the crisis reflecting in ad campaigns? Join me as I attempt to answer these questions2020-11-0121 minBehind the Brands: The Marketing PodcastThe IPL (Indian premiere league) advertisingA special episode on the IPL India’s very own home grown brand. A look at brand associations and sponsorships, some examples from the tournament’s history.2020-10-1519 minBehind the Brands: The Marketing PodcastHero MotoCorp advertising campaigns- riding ahead in automobile advertisingHero MotoCorp has been an aggressive advertiser in the Indian automobile sector. This episode takes a look at its early advertising till 20202020-10-0115 minIlluminate : Insights for Personal GrowthGetting your words right- 8 tips everyone can use for masterful communicationWords are what we use to inform, to influence and persuade. Words can empower us to influence others, words can weaken our stand or strengthen it, they can enrich the quality of our interactions and relationships. In this episode I share 8 simple tips everyone can use to master communication2020-09-2014 minBehind the Brands: The Marketing PodcastRaymond The Complete Man advertising campaignLet’s explore how the iconic brand Raymond has positioned itself at the top of the market. It’s premium products, dedicated retail store and sensitive advertising have helped the brand to stay relevant so far. What does the future hold. Let’s take a look2020-09-1512 minBehind the Brands: The Marketing PodcastPrestige Pressure cooker and kitchen ware advertising campaignPrestige pressure cookers,s tagline Jo Biwi se Kare pyaar who Prestige she kaise Kare inkaar” is one of Indian advertising’s famous taglines. Prestige has built a robust product line and has matched this effort with a strong retail network. It’s advertising has evolved in time. Let’s take a look at its journey in advertising and marketing since 19822020-08-2609 minBehind the Brands: The Marketing PodcastAriel Share the Load campaignA look at Procter and gamble’s Ariel detergent’s history, marketing and advertising. Special focus on the share the load campaign.2020-08-1818 minIlluminate : Insights for Personal GrowthSharing in the Digital WorldLet’s explore the dimensions of sharing in the digital world. Before you share or forward information consider the impact it could have. Be responsible and think before you hit the like, share or forward button. Sharing on social media is a privilege not a right2020-08-1708 minBehind the Brands: The Marketing PodcastThe Vicks advertising campaignVick’s is known for its mother’s touch of care. Over the years the brand has redefined family by advocating transgender and adoptive parenting. Join me as I take a look at its advertising journey2020-08-0813 minIlluminate : Insights for Personal GrowthHow to harness your potentialYour potential is nothing without you driving it ahead. Let’s talk about how we hold back and never realise our potential and what we can do to harness our potential.2020-08-0613 minBehind the Brands: The Marketing PodcastDrinks and Memories: Paper Boat advertising campaignPaper boat a breakthrough brand in the Indian beverages market has blended nostalgia with story telling. Childhood memories are the focus of its initiatives. Their consistent approach and willingness to experiment has made them a high recall brand for all Indian consumers. In this episode we take a look at their journey2020-07-2918 minIlluminate : Insights for Personal GrowthHow to take better decisionsDecision making is an intrinsic and inseparable part of this journey called life. In this episode I talk about some simple things to consider and improve the quality of your decisions. Let’s learn how to make better decisions2020-07-2607 minBehind the Brands: The Marketing PodcastThe Flipkart advertising campaign- a decade of transitionThe Flipkart kids campaign is among India’s best known and loveable campaigns. In this episode I take a look at the brands transition from awareness to education about online shopping and shipping to establishing a human connect. Join me as I trace its journey2020-07-2211 minIlluminate : Insights for Personal GrowthThe importance of saying No and how to say NoMany of us are caught in the trap of other people’s demands and expectations of us. We say yes to please others, keep them in good humour and seek their approval. In this episode we look at the importance of saying no, no isn’t a bad word and how we can say no2020-07-2010 minBehind the Brands: The Marketing PodcastBrooke Bond Red Label Tea Advertising campaignA look at Brooke Bond Red Label Tea advertising campaign which weaves storytelling and inclusiveness in an impactful and engaging way2020-07-1412 minBehind the Brands: The Marketing PodcastSurf Dirt is Good advertising campaignPart 2 of the surf detergent advertising campaign takes a look at the refreshing narratives of the brand. From Dirt is Good to colours are good surf has marketed itself while refreshing its product offerings2020-06-2411 minIlluminate : Insights for Personal GrowthHow to improve your self awarenessInner work is difficult but it must be done. In this episode I share some ideas that will help you to become more self aware and joyful2020-06-2423 minIlluminate : Insights for Personal GrowthPasswords for personal and professional successPasswords are like keys that open doors in the digital world. In this episode I am sharing some passwords to help you lead richer and better lives2020-05-0514 minBehind the Brands: The Marketing PodcastSurf Lalitaji advertising campaignI take a look at how surf waged a detergent brand war not on low prices but value for money. Let’s discover the who, what, why and how of the surf Lalitaji ad campaign2020-05-0113 minIlluminate : Insights for Personal GrowthHow to achieve phenomenal growthWe want to grow but often find growth difficult and frustrating. Let’s explore why. Let’s see how phenomenal growth is yours right where you are.2020-04-2318 minBehind the Brands: The Marketing PodcastThe Maggi noodles advertising campaignIn this episode I take a look at how Nestle’s Maggi noodles achieved a cult like following. Let’s decipher the advertising campaigns since ithe brands launch in 19832020-04-2119 minBehind the Brands: The Marketing PodcastCadbury Dairy Milk advertising campaignDeciphering how Cadbury dairy milk has reinvented itself through its advertising and brand propositions and has come out on top each time2020-04-1421 minIlluminate : Insights for Personal GrowthHow you influence others every dayYou are an influencer. An influencer doesn’t just exist on social media. Join me in understanding how each one of us is an influencer2020-04-1413 minBehind the Brands: The Marketing PodcastFevicol the adhesive that forges unbreakable bonds advertising campaignA look at the Fevicol advertising campaign. Humorous, Indian at heart and bonding with customers.2020-04-1117 minBehind the Brands: The Marketing PodcastVodafone pug and zoozoos advertising campaignAn analysis of and insight into the Vodafone pug and zoozoos advertising campaign2020-04-0716 minIlluminate : Insights for Personal GrowthRenew Refresh and Reshape lessons and observations from the corona virus crisisThe corona virus crisis has turned the world tipsy turvy. In this episode I share my learning and observations from this. I think the crisis has given us the opportunity to renew, refresh and reshape our life and relationships2020-04-0413 minBehind the Brands: The Marketing PodcastThe Amul utterly butterly delicious campaignIn this episode I take a look at what goes in to the making of the Amul butter ad campaign2020-04-0312 minIlluminate : Insights for Personal GrowthHow to become more confidentI think a lot of people struggle with the lack of confidence. In this episode I am sharing 6 essentials I feel will help you become more confident2020-03-2815 minIlluminate : Insights for Personal GrowthLife lessons from natureMother Nature is teaching us every day from dawn to dusk. In this episode I am sharing my perspectives and learning’s from nature2020-03-2325 minIlluminate : Insights for Personal GrowthChoose your interactions with careOur frequent interactions are our biggest influencers. Our mindset and moods can improve phenomenally when we have the right interactions and influences2020-03-2204 minIlluminate : Insights for Personal GrowthHow to balance the real world and virtual worldNavigating the path on the web. The real persona and virtual persona2020-03-2107 min