Shows
Unstoppable Success PodcastSay Goodbye to Cringe: How to Make Authentic Video ContentToday, we’re diving deep into the world of branding with the brilliant Mariana Henninger, an Emmy award-winning brand strategist. Our main takeaway? Branding is no longer optional for leaders who aspire to achieve unstoppable growth. Mariana shares her insights on how effective brand storytelling can accelerate trust and drive sales, especially through the powerful medium of video. We explore the importance of creating genuine connections and the four trust triggers that can help you become the undeniable go-to expert in your niche. So, whether you're a seasoned entrepreneur or just starting out, this episode is packed with golden nu...
2026-02-0533 min
The Visibility Impact Show: Marketing & Growth for Women EntrepreneursHow to Turn Cold Leads into Buying Clients (The Trust Triggers™)In this episode of The Visibility Impact Show, Crissy sits down with Emmy-winning filmmaker and brand strategist Mariana Henninger to explore how emotional storytelling builds trust faster and accelerates sales.Mariana shares how she transitioned from documentary filmmaking to entrepreneurship, why most brands are instantly forgettable, and how a single brand video can create deep connection at the top of the funnel.Grab your copy of the Instant Yes Machine here http://brandmagnetic.com/yesmachine and use discount code VISIBLECEO to save.OMNI is my full visibility system built...
2026-02-0336 min
Money Magnet MamaHow Brand Videos Build Trust, Pre-Sell Your Offers, and Shorten the Sales Cycle for Coaches & Online Entrepreneurs with Mariana Henninger, Emmy-Winning Filmmaker and Founder of BrandMagnetic [Ep. 83]Clarity first. Strategy second. Book a free Biz Breakthru Call.
What if your audience trusted you before you ever pitched an offer?
In this episode of Money Magnet Mama, I’m joined by Mariana, Brand Video Strategist and Founder of BrandMagnetic, to talk about one of the most powerful (and overlooked) tools in online business: the brand video.
This isn’t a sales video.
It’s not a funnel.
And it doesn’t rely on pressure or pitching.
Instead, it builds deep trust, emotional connection, and reson...
2026-02-0346 min
Online Marketing PodcastLaunch Interview Series: Showing Up as You in Business — with Mariana HenningerThe “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henninger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...
2026-01-1946 minOnline Marketing PodcastLaunch Interview Series: Authentic Marketing That Converts with Mariana HenningerThe “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...
2025-12-0846 min
My Weekly MarketingLet Your Story Sell For You with Mariana HenningerMost business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes.Mariana shares a practical approach to building a brand video that lives across your homepage, social media, and email sequences—quietly doing the work of selling for you. You’ll hea...
2025-11-1145 min
ill communication: copywriting tips & sales strategies for small businessesShould businesses skip out on Black Friday promos? And what to do instead!Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year. P...
2025-11-0525 min
91 Day AI Transformation PodcastThe Trust Hack That Sells Without Selling | 91 Day AI Transformation PodcastJonathan Mast talks with Mariana Henninger from BrandMagnetic about the power of genuine human connection in business and how to build trust with your audience long before you ever make an offer.
Topics covered:
• Why connection matters more than conversion in today’s market
• How to communicate as a human, not a salesperson
• The one simple technique that makes your audience want to buy before you sell
• How to attract loyal customers by leading with authenticity and empathy
Mariana shares insights from years of helping brands craft powerful, magnetic messaging that turns followers into fans and buyers into advocates.
If you want t...
2025-10-1034 min
Life After Corporate232. The New Era of Entrepreneurship: Why Intuition Is Your Greatest Business Strategy with Kim WoodsHave you ever wondered what truly happens when you step out of the corporate world and into the unknown territory of entrepreneurship? In this episode of Life After Corporate, host Deb Boulanger sits down with renowned business strategist and intuitive powerhouse, Kim Woods, to decode success in the new era of business. If you're struggling to find your footing after shedding your corporate identity or feeling lost in today's crowded online landscape, this conversation is your permission slip to reclaim your gifts, intuition, and authenticity. Discover how cultivating intuition in business isn't just a feel-good practice—it's an...
2025-10-0743 minLife After Corporate231. Beyond Hustle: Building a Business on Self-Worth, Not Burnout with Lulu EsseyForget hustle. Forget external validation. The real foundation of a meaningful entrepreneurship journey is self-love. What if the key to a truly successful entrepreneurship journey isn't just hustle or external achievements, but rooted in something far deeper..... Self Love? In this episode of Life After Corporate, Deb Boulanger sits down with Lulu Essey to explore how mental health and entrepreneurship intersect, and why reclaiming your identity through daily resilience practices is essential for sustainable success. As their conversation reveals, the path to thriving after leaving corporate life isn't about climbing new ladders, but about building an unwavering...
2025-09-3033 minLife After Corporate230. Top 3 B2B Sales Mistakes New Consultants Make (and How to Fix Them) - with Leah NeaderthalAre you struggling to crack the code of landing B2B clients after leaving corporate, and worried that your consulting proposals are just collecting dust? In this episode of Life After Corporate, host Deb Boulanger dives deep into what truly separates successful consultants from the rest, welcoming sales strategist and business builder Leah Nederthal. Together, they unveil the hidden pitfalls new consultants face, from misunderstanding corporate decision-making to overestimating the power of referrals and not having enough pipeline coverage. If your consulting journey feels like a maze full of obstacles, this episode offers real-world strategies to help...
2025-09-2331 min
From Startup to WunderbrandHow This Emmy Winner Helps Brands Grow FastMariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.If y...
2025-09-2222 min
From Startup to Wunder BrandHow This Emmy Winner Helps Brands Grow FastMariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.If you want to pass t...
2025-09-2222 minLife After Corporate229. Building Trust with Clients through Your Personal Brand Story With Mariana HenningerWhat if the only thing standing between your business and rapid growth is the story you're telling—or not telling—about yourself? In this episode of Life After Corporate, Deb Boulanger sits down with Mariana Henninger, Emmy award-winning filmmaker and emotion-led marketing expert, to reveal how women entrepreneurs can leverage emotion-led marketing and brand storytelling to create a magnetic personal branding presence. Whether you're overwhelmed by social media marketing or wondering how to harness video marketing to build trust in a crowded market, this conversation unpacks actionable trust-building strategies that help entrepreneurs become instantly recognizable and unforgettable.
2025-09-1634 min
Deals with HeelsCrafting Emotional Connections Through Video- with Mariana Henninger Episode 79SummaryIn this episode of Deals with Heals, host Debra Bowers interviews Mariana Henninger, an Emmy-winning filmmaker and branding expert. They discuss the transition from filmmaking to branding, the importance of personal connection in marketing, and how storytelling can build trust with audiences. Mariana shares insights on creating authentic video content that resonates with viewers and the significance of understanding one's audience. The conversation also covers tips for finding the right branding agency and crafting effective calls to action in marketing strategies.TakeawaysMariana transitioned from journalism to branding to have...
2025-08-1939 min
That Will Nevr Work PodcastS6|G31 What Is a Brand Video? Mariana Henninger Explains It AllIn this visually inspired episode of That Will Nevr Work, Maurice Chism sits down with video producer and brand storyteller Mariana Henninger to answer a question more entrepreneurs are asking:“What is a brand video—and how can it actually help grow my business?”Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.This episode is a must...
2025-08-0634 min
Call The Damn LeadsEpisode 85 - How to Build Instant Trust and Stand Out Online with Mariana HenningerIn this episode of Call The Damn Leads, I sit down with Mariana Henninger, founder of Brand Magnetic, to talk about the overlooked secret to faster sales—building a magnetic brand that creates trust instantly. Mariana brings the 🔥 as we dive into why your About Page matters more than your sales funnel, how to stop being another block of shredded cheese in a wall of sameness, and why most marketers are blowing the most critical moment of the buyer's journey—the first impression. If you've ever wondered why people ghost you after opting into your lead ma...
2025-07-2927 min
Catalytic LeadershipCold Leads Aren’t the Problem; Here’s How to Build Trust FastSend a textStruggling to stand out online? Pouring energy into content that barely moves the needle? You’re not alone — and the issue isn’t leads. It’s trust.In this episode, I sit down with Emmy-winning filmmaker and founder of Brandmagnetic.com, Mariana Henninger, who helps online business owners build trust fast through emotionally resonant brand videos. Known as the queen of brand videos, Mariana reveals why the “long sales cycle” isn’t a law — it’s a myth — and how to use story, emotion, and psychology to convert cold traffic in 3 minutes or less...
2025-07-1038 min
Empire Secrets of Digital Marketing with Mariana HenningerWant to Be Unforgettable In Your Digital Marketing? Forget Your Origin Story And Make Your People FEEL This Instead | Ep. 98Text me!I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).In this episode:📌 Why your origin stories are a waste of space📌 The story structure I teach instead (and why connecting with your audience is not about you)📌 What...
2025-07-0316 min
Million Dollar Flip Flops138 | The Brand Video You Didn’t Know You Needed — with Emmy-Winner Mariana Henninger In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.They break down:Why top-of-funnel trust is broken—and how to fix itThe 4 Trust Triggers that move cold leads to warm buyersWhy “About Me” pages still matter—and how to do them rightThe psychology behind narrative transportation (and why it’s marketing gold)How to lead with emot...
2025-06-1724 min
Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI ToolsDone-With-You White Glove Offers with Custom GPTs with Mariana HenningerSend us a textWhat happens when you mix powerful brand storytelling, emotional video, and a custom team of GPTs? You get a wildly thoughtful offer that saves your students time and builds real trust — without losing the personal touch.In this episode, Mariana Henninger of Brand Magnetic shares how she’s using custom GPTs to upgrade her hybrid group program, speed up delivery, and help students get un-stuck faster (without overwhelming them with bots or instructions).👀 This one’s for the solopreneur who wants to scale without sacrificing soul.Hit Play...
2025-05-2930 min
Personal Brand BlueprintFrom Emmy-Winner to Brand Storytelling Expert | Mariana Henninger's Personal Brand BlueprintMariana is the Brand Video Queen at Brand Magnetic, where she helps coaches, consultants, and personal brand-driven business owners who struggle to build trust with their audiences to create magnetic brand videos that accelerate trust and convert curious viewers into loyal clients.In this episode, you’ll learn: → How to use intentional storytelling in your brand video to build instant trust and emotional connection → The concept of the “magical curiosity moment” and strategies to maximize it for client conversion → Step-by-step frameworks for creating a brand video that makes you memorable, credible, and irresistible in your niche📝 Get your next 30 days of content...
2025-05-2756 min
Marketing in the Age of AI🎥 Unleashing Human Connection through Brand Videos in AI Era | Featuring Mariana Henninger 🌟Episode Overview:In this insightful episode of "Marketing in the Age of AI," host Emanuel Rose converses with Emmy Award-winning filmmaker and Brandmagnetic founder Mariana Henninger. Dive deep into the transformative power of brand videos and discover how they build trust and accelerate sales by connecting on a human level. 🌐🧠What You'll Learn:The essence of creating a magnetic brand video that accelerates trust and sales. 🚀How to leverage empathy, care, authority, and personality—the four trust triggers—in your marketing.Mariana’s framework for crafting compelling brand storytell...
2025-05-1222 min
Life & Business BalanceBuild Trust Faster with Brand Video Queen Mariana HenningerSend us a textLearn how to do the number one thing that make client's say YES! to working with you, building trust faster.On today's episode we chat with Mariana, she is a former Emmy-winning filmmaker and founder of Brandmagnetic.com. Her Emmy-winning work has been featured on the homepage New York Times, Wall Street Journal, Inc, TIME and TODAY Show and she’s worked with brands like Microsoft, Hulu, Wells Fargo and HP. Now she focuses on helping coaches and online business owners stand out, build trust faster and accelerate sales wit...
2025-04-2935 min
Mind Your Own Biz with Alycia Yerves016 • Lights, Camera, Clients: The Power of a Brand Video with Mariana HenningerIf the idea of putting yourself on video makes you sweat… this one’s for you.This week on Mind Your Own Biz, I’m joined by Mariana Henninger—Emmy award-winning filmmaker and founder of Brandmagnetic.com. We’re breaking down the power of brand videos, why visuals matter more than ever in this digital age, and what it really means to show up as yourself on camera.We talk about the why behind brand videos, what makes a great one, and how you can begin even if you don’t have...
2025-04-0754 minOnline Marketing PodcastLaunch Interview Series: Why Authenticity Wins in Business with Mariana HenningerThe “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...
2025-03-2445 min
Employee To Boss: Entrepreneurship, Side Hustles, and Business Growth Tips from Experts139. Using Emotional Marketing to Make Your Brand Stand Out with Mariana Henninger, BrandmagneticIn today's crowded online space, your story is your most powerful marketing tool. But how do you craft a brand video that emotionally connects with your audience and helps you stand out?In this episodeI sit down with Mariana Henninger, founder of Brandmagnetic, to explore the power of emotional marketing and storytelling in business. With a background in documentary filmmaking for major outlets like Time Magazine, The Wall Street Journal, and NBC, Mariana shares how entrepreneurs can leverage their personal stories to build trust, establish authority, and attract the right clients.
2025-03-1844 min
9 TO 5 MOM WITH A PODSTOP Ignoring This Branding StrategyWhy is no one paying attention to your brand? Because you’re missing the one thing that makes people instantly trust, connect, and buy from you—emotional branding.In this episode of 9 to 5 Mom With a Pod, I sit down with Emmy Award-winning filmmaker Mariana Henninger, founder of Brand Magnetic, to reveal the secrets behind powerful storytelling that sells.💡 What You’ll Learn:✔️ Why emotional branding is the key to standing out online✔️ The BIGGEST mistake brands make that kills engagement✔️ How to make your audience obsessed with your content✔️ The...
2025-02-2742 min
Remarkable Marketing PodcastThe Power of Brand Videos and Emotional StorytellingEmmy award-winning documentary filmmaker Mariana Henninger shares her extraordinary transition from collaborating with media giants like the New York Times and NBC to becoming a trailblazing entrepreneur. We promise you'll come away with deep insights into crafting unforgettable brand videos that build trust and forge emotional bonds with your audience. Mariana opens up about her journey, founding Brand Magnetic, and the transformative power of video in creating compelling marketing strategies. Discover the secrets of her high-end brand video services and the Brand Video Accelerator program, which empowers individuals to tell their stories with authenticity and impact.Emotional v...
2025-02-2123 min
Entrepreneur School (In the AI Era)How to Get Your Audience to Trust You InstantlyWhat if you could instantly build trust with your audience—without a single coffee chat, sales call, or endless hours of content creation?That’s exactly what Emmy Award-winning documentary filmmaker Mariana Henninger helps entrepreneurs do through the power of storytelling and brand videos. In this episode, we dive deep into the psychology of trust, the secret to curating the right story, and why your brand needs more than just an “impression”—it needs a connection.We’re talking about:The biggest mistake entrepreneurs make when trying to tell their brand story (and what to do instea...
2025-02-1138 min
Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)Why Your Story Matters: Using Brand Videos to Attract Dream Clients with Mariana HenningerAbout our guest:Mariana is a former Emmy award-winning filmmaker, founder of Brandmagnetic.com. She's obsessed with Emotional Marketing and specializes in helping online business owners create instant personal and emotional connection and increase conversions using a 2-3 minute Brand Video.Connect with Mariana Henninger:Follow her on Instagram: http://instagram.com/brandmagnetic Connect with her on LinkedIn: http://linkedin.com/in/marianahenninger Email her: hello@brandmagnetic.comResources mentioned in this episode:📄 The Ultimate Cheat Sheet for a Brand Story That Converts 📹 Watch...
2025-02-1133 min
Cubicle to CEO284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%A single video was the secret sauce to a 600% revenue surge for this entrepreneur.In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.This isn’t your average storytelling strategy. It’s about c...
2025-02-031h 05
Digital Trailblazer PodcastUsing a “Brand Video” to Get High-Ticket Clients to Buy Faster with Mariana HenningerEpisode 117: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIt’s a well-known saying in marketing that people only buy from those that they know, like, and trust.It doesn’t matter how good your product or service is, or what results you get for people… if a prospect doesn’t feel like they know, like, and trust you, they will never buy from you.Building that “know, like, trust” factor is essential in landing high-paying clients, and the faster you can do that, the sooner your prospec...
2025-01-0630 min
7-Figure Leap with Dustin RiechmannWhy Story-Driven Brand Videos Convert with Mariana HenningerDustin welcomes Mariana Henninger, an Emmy-winning filmmaker turned brand video strategist, who shares how she went from documentary storytelling to helping entrepreneurs create impactful brand videos. She discusses the unique power of story-driven content, explaining how it builds trust, resonates with audiences, and drives business growth. Mariana breaks down her approach to capturing authentic brand stories that convert, revealing how her process equips entrepreneurs to engage deeply with their audience through meaningful, memorable videos.Chapters00:00:00 - The Power of Emotional Impact in Brand Videos00:00:52 - Meet Mariana Henninger: Artist Turned Entrepreneur00:01:43 - From Journalism to Filmmaking...
2024-11-0541 min
This Mother Means Business: Strategy, Advice, and Support for Mom EntrepreneursHow to Use Your Brand Story to Build Trust and Increase Sales with Mariana HenningerIn this episode, host Laura sits down with Mariana Henninger, the visionary founder of BrandMagnetic, to delve into the art of creating a powerful brand video that connects deeply with your audience. With a rich background in documentary filmmaking, Mariana shares her journey into entrepreneurship and the valuable lessons she's learned along the way.Mariana emphasizes the critical role of a brand video in building trust quickly—a crucial element in today's noisy marketplace. She explains how a brand video not only tells your story but also amplifies every other marketing effort you make. Mariana of...
2024-10-2429 min
The Proffitt PodcastSecrets to Video Podcasting Success: Behind the LensSend Krystal a Text Message.Emmy award-winning filmmaker Mariana Henninger takes center stage as she shares her insights into the business world through the lens of video storytelling. We talk about the secrets of creating brand videos that not only capture attention but also forge powerful emotional connections and build trust with new audiences. Mariana shares her fascinating journey from Brazil to bustling New York City and how this vibrant backdrop shaped her career in brand storytelling, ultimately leading to her role as the founder of Brand Magnetic.Venturing further, Mariana helps us navigate the...
2024-10-221h 04
Social Media Marketing PodcastBrand Video Strategy: Building Instant Connections With Your Future CustomersWant to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts, I interview Mariana Henninger.Guest: Mariana Henninger | Show Notes: socialmediaexaminer.com/631Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...
2024-09-1245 min
Grow Your Video Business with Ryan Koral395. Becoming Magnetic with Mariana HenningerIn this episode, Ryan interviews Mariana Henninger, the brilliant mind behind Brandmagnetic. Mariana shares her unique journey from being a decorated documentary filmmaker to becoming an entrepreneur focused on creating impactful brand videos. She emphasizes the importance of storytelling and emotional connection in differentiating oneself in the crowded online market. Mariana discusses her approach to business, including the development of her course and membership program that helps entrepreneurs create their own brand videos. She also touches on her strategies for pitching to high-profile clients and the value of leading with personal connection and authenticity. This episode is...
2024-07-2250 minOnline Marketing PodcastLaunch Interview Series: The Power of Authenticity in Business with Mariana HenningerThe “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...
2024-07-0345 min
Podcast(H)er325. How to Ditch Social Media with Jan Ditchfield325. How to Ditch Social Media with Jan DitchfieldAre your social media efforts translating into actual clients, or are they consuming valuable time with little return? Today, our guest expert, Jan Ditchfield, shares her strategies for redirecting your business focus away from social media and toward channels that convert followers into clients more effectively.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 336. Stop Relying on Social Media to Market Your Business Episode 308. Leveraging Video to Grow Your Busin...
2024-06-0720 minPodcast(H)er319. Why I Stopped Using a Popular Visibility StrategyThere’s a super popular business visibility and list building strategy that I don’t actually leverage anymore in my business. Curious? Listen in and find out why I stopped and whether it might be time for you to reevaluate its effectiveness for your business too.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 344. STOP Making This Mistake in Your Business! Episode 308. Leveraging Video to Grow Your Business with Mariana Henninger Episode 294. Stop Overthinking Content Creation with Sarah Weis...
2024-05-2208 min
Into The Wild269. Simple Authority Building Tips if You've never Done PR Before The world of public relations has gone through some massive changes. Today I'm sharing with you my appearance on the Empire Secrets podcast, hosted by Mariana Henninger. The two us are focusing on the transformational power of PR and why it's the mother of all marketing. We also talk about how you can use PR to create brand awareness, exposure, and build relationships that help your business flourish and grow. Understanding how the industry works these days and what the media is looking for can help you gain the momentum and opportunities you really want.
2024-05-0949 min
MAPPED OUTEP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana HenningerEver wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Mariana online:http://brandmagnetic.comhttp://instagram.com/brandmagnetichttp://linkedin.com/in/marianahenningerTimestamps:Mariana's background and Brand Magnetic (00:03:23)The...
2024-05-0140 minPodcast(H)er308. Leveraging Video to Grow Your Business with Mariana HenningerThere’s an easy way to connect with your ideal clients even faster. What is it? It’s a brand video. In this episode you’ll learn why this is such a powerful tool to grow your business and how to leverage a brand video to grow your business. 🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 346. The Unplugged Challenge Day One: Reset Episode 321. Choosing to Thrive with Lisa Hansen Episode 303. Establishing Trust Through Personal Branding with Ati Grinspun...
2024-04-2622 min
The Metrics Maven: Simple Data Driven Business Growth Strategy for Solopreneurs308. Leveraging Video to Grow Your Business with Mariana HenningerThere’s an easy way to connect with your ideal clients even faster. What is it? It’s a brand video. In this episode you’ll learn why this is such a powerful tool to grow your business and how to leverage a brand video to grow your business.
Connect with Mariana on Instagram @brandmagnetic
Get your FREE guide for Coaches and and Course Creators here.
DM: Drop in my DM’s over on Instagram @amytraugh and say hi! Yes, it’s actually me responding!
GET MY BOOK: The CEO Method: An Entrepreneur’s Guide to Business Success is an Amazon bests...
2024-04-2622 minThe Metrics Maven: Simple Data Driven Business Growth Strategy for Solopreneurs308. Leveraging Video to Grow Your Business with Mariana HenningerThere’s an easy way to connect with your ideal clients even faster. What is it? It’s a brand video. In this episode you’ll learn why this is such a powerful tool to grow your business and how to leverage a brand video to grow your business.
Connect with Mariana on Instagram @brandmagnetic
Get your FREE guide for Coaches and and Course Creators here.
DM: Drop in my DM’s over on Instagram @amytraugh and say hi! Yes, it’s actually me responding!
GET MY BOOK: The CEO Method: An Entrepreneur’s Guide to Business Success is an Amazon bests...
2024-04-2622 min
Startups in StilettosMaking Your Brand Magnetic with Mariana Henninger“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I've introduced myself in. I've met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest in these groups… Investing in those relationships has paid off immensely.”Mariana Henninger had a highly successful career in filmmaking but she considered herself a “closeted entrepreneur” until 2022, when she realized that there was an opportunity to capitalize on her brand...
2024-04-2338 minPodcast(H)er293. The Power of Intentional Audacity with Hayley LuckadooAchieving success as an entrepreneur requires a certain amount of audacity that others don’t always understand. In this episode we’re exploring the concept of intentional audacity as a way to break through business plateaus and achieve the results we desire.🎙️Did you love this episode? Check out these episodes packed with even more strategies to help you shatter your sales plateau! Episode 343. Mastering the Art of Connection with Hilary Gadsby Episode 316. How to Get Seen by Aligned Clients Episode 308. Leveraging Video to Grow Your Business with Mariana Henninger📕 Grab your...
2024-03-2231 min
Embrace Your BrandEp. 21 - Brand Storytelling and Creating Emotional Connections with Your Audience with Mariana Henninger
Mariana Henninger is a seasoned EMMY Award-winning documentary filmmaker who has taken her passion and experience in intimate and emotion-driven personal storytelling to help coaches, course creators, speakers and authors hone in on their story and create ONE single video that will revolutionize their sales process.
Laura and Mariana discussed the importance of brand storytelling and creating emotional connections with the audience. Mariana, a seasoned documentary filmmaker, shared her journey into brand storytelling and her mission to bring the transformative power of storytelling to the online business world.
The conversation touched on the...
2024-03-0428 min
The Bill Caskey Podcast: High Impact Sales Training for Sellers and LeadersStories That Sell: How to Use Video to Build Trust with Mariana HenningerIn this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the "passion story" or "overcome story." She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers. If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana's pro tips to make...
2024-02-2830 min
The Profitable Play Podcast275: How To Create a Compelling Brand Story That Works As A Lead Machine For Your BusinessHow to tell your brand story on social media and on your website with Mariana Henninger from Brand Magnetic!
Oftentimes when I am researching other indoor playground businesses, I find that ONE thing is sorely lacking from many websites and social media channels--
And that is a captivating and intentional BRAND story.
Now I know you may be watching and thinking, I don’t want to put my personal business out there- I prefer to be behind the scenes. And that is absolutely OK. You...
2024-02-2656 minInto The Wild236. The Superpower of a Brand Video with Emmy Award-Winning Filmmaker Mariana Henninger Hey you wild women! This time around we're joined by Emmy Award-winning filmmaker Mariana Henninger. Mariana is also the founder of Brandmagnetic, the place where she channels her strengths as a filmmaker to help businesses turn their stories into sales. She hosts the Empire Secrets podcast as well. Brand videos are powerful, especially when it comes to accelerating trust with your audience and emphasizing your authority. A great brand video makes your audience's life easier and takes the burden off them to get to know you, which can help you close the deal even faster.
2024-01-1641 min
Imperfect Marketing148: Unleashing the Power of Brand Videos: A Masterclass with Emmy Award Winner Mariana HenningerSend a textEver wonder why some brands stick with you more than others? What if I told you it's not always about the product or service, but rather the story behind it? Emmy award-winning documentary filmmaker, Mariana Henninger, joins us to unveil the incredible power of brand videos, and how they can be your secret weapon in building trust and rapport with your audience. Learn to transform your brand's narrative into a meaningful connection that moves beyond the mundane client-business relationship, and nurtures a sense of camaraderie.Key Takeaways:Resonating...
2023-11-0930 min
The Jillian Murphy Showep. 123 Standing Out in a Sea of Sameness: How to Connect with Your Audience w/ Emmy Award Winner Mariana Henninger
My guest today is the incredible Mariana Henninger. Mariana is a national Emmy award-winning documentary film director, producer and DP. Her work focuses on intimate and visual character-centric documentary films, and exploring the vast range of the human experience, with a focus on stories of emotional crossroads.
Find her on Instagram (@marianahenninger) and occasionally Twitter (@thisismariana) and LinkedIn here.
Reach her by email at marianahenninger-at-gmail.
We are talking all about the importance of connecting with your audience on a human level, rather than following a script or template. It's all about showing up...
2023-11-0623 min
The Thoughtful Entrepreneur1714 - Crafting Compelling Brand Videos with Brandmagnetic’s Mariana HenningerIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Brandmagnetic, Mariana Henninger.
Mariana believes in the power of video as a medium because it allows for non-verbal communication through facial expressions and visuals. She has made it her mission to teach entrepreneurs how to create brand videos that resonate with their audience and evoke the desired emotions.
According to Mariana, compelling visuals and understanding the core story are key components of a brand video. She shared an example of a student who used the metaphor of a jigsaw puzzle to convey her m...
2023-10-3120 min
Paul Green's MSP Marketing PodcastEpisode 207: How ordinary clients talk about their MSPEpisode 207
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 An MSP horror story you’ll want to avoid
05:14 The advice that could save your marriage
10:05 Creating a brand video to win new clients
Featured guest:
Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand video to appeal to prospects and get the edge over their local competition.
Ma...
2023-10-3131 min
Pregnancy & Postnatal Entrepreneurs Collective PodcastCreating a Brand VideoWelcome to another insightful episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, the go-to resource for birth and postpartum workers looking to elevate their business game! In todays episode we're diving deep into the world of visual storytelling with a special guest who knows the power of video like no other.In this episode, I had the privilege of sitting down with the remarkable Mariana Henninger of BrandMagnetic. Mariana is not your average storyteller – she's an EMMY® Award-winning documentary filmmaker who has seamlessly transitioned her skills into helping online businesses thrive.With many years of exp...
2023-10-2530 min
Online Marketing PodcastLaunch Interview Series: The Power of Authenticity in Business with Mariana HenningerThe “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of getting out of the stud...
2023-09-2045 minEmpire Secrets of Digital Marketing with Mariana Henninger0. IntroductionText me!Welcome to the INTRO episode of "Empire Secrets" with Mariana Henninger! I'm Mariana Henninger, your host - EMMY-award winning documentary filmmaker turned online entrepreneur OBSESSED with all things emotional and magnetic marketing, owning and crafting your personal story to stand out from the crowd and... building an online EMPIRE. Here on "Empire Secrets" I'm going to share my journey as I build my business "Brandmagnetic" from the ground up. Building an online business is hard, but it's also fun as heck. Let's do this together!I hope you enjoy this intro ep...
2023-08-3112 min
Marketing with PurposeCreating A Single Brand Video That Will Build Trust Faster with Guest Mariana Henninger
What if there was a way you could jump start the getting to know you process?
A way to draw people in and introduce ourselves that didn’t include a string of 20 onboarding emails and something people might really enjoy experiencing?
****Drum roll please!!****
TURNS OUT THERE IS!!!!!
And Mariana Henniger, a 15 year veteran documentary filmmaker turned brand marketing video maestro is going to tell us all about it in this week’s podcast episode.
She’s perfectin...
2023-08-2545 min
Wise Guy TalksWGT EP 68 Bridging the Gap with Ronell SmithWGT EP 68 "Bridging The Gap" With Ronell Smith. In this episode, Ronell Smith, journalist and current city councilman, talks about his new blog, ronellsmith.substack.com and how NBC producer Mariana Henninger and journalist, Mike Hixenbaugh keep repeating the fake story of racism in Southlake.
2021-10-2231 min