Shows
Staging Sips3 Powerful Ways Home Stagers Win More Business With Marianne ChericoEver wonder why some stagers seem to effortlessly attract high-end real estate agents while others struggle to get noticed? Or why certain staging businesses explode with growth while others stay stuck in the same patterns year after year? Meet Marianne Cherico, a personal and professional development coach for home stagers with 27 years in real estate and nearly two decades of staging under her belt. In this episode, Marianne pulls back the curtain on everything from developing your signature style that gets you remembered, to the exact messaging that makes agents see you as their secret weapon for w...
2025-08-3036 min
Home Stagers and Designers on FireSide Hustle to Staging PowerhouseEver wonder what it's like to go from a corporate career to a thriving Home Staging business? In this episode of Home Stagers and Designers on Fire I talk with Mitch Bage and Luis Santiago of MDC Fine Living about what it was like transitioning from "safe" careers in Aerospace and Oil and Gas to the world of entrepreneurship. You will learn: how Mitch and Luis overcame fears about starting their business and what they put in place in order to make the transition easier why Mitch had Imposter Syndrome and how he overcame i...
2025-07-0858 min
Home Stagers and Designers on FireStand Out as a Thought LeaderIn this episode of Home Stagers and Designers on Fire I talk about the importance of thought leadership and how it sets you apart as the "go to" stager. You will learn: how thought leadership builds the know, like trust factor the traits of a thought leader and how they set you apart from the others specific ways to become a thought leader an example on how to differentiate yourself as a thought leader when doing a proposal for a model home why thought leaders are chosen for their value instead of their price tag how...
2025-06-2319 min
Home Stagers and Designers on FireGen Xers-From Corporate to EntrepreneurshipIn this episode of Home Stagers and Designers on Fire I interview laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship and now business guide. You will learn: How Laura helps women leave a secure job in order to start a business Why Laura decided to specialize in Gen X women Why it is so important to define what success looks like to you How Laura recommends how to transition financially from a job to owning a business Why thought leadership and a network is important when building a business Where the first c...
2025-05-2744 min
Home Stagers and Designers on FireThe Million Dollar Stager's Pricing StrategiesIn this podcast episode of Home Stagers and Designers I interview Michelle Minch of Moving Mountains Designs, a sought after LA staging company. Michlle has developed a pricing calculator in order to help stagers make sure that they are being profitable. You will learn: What the biggest challenge is for Home Stagers when it comes to pricing How new stagers might price differently at the beginning in order to be competitive Why crunching your numbers is the difference between having a successful and profitable business or a hobby business When and how Michelle is willing to n...
2025-05-1342 min
Home Stagers and Designers on FireMusings on Creativity and Building 2 Seven Figure BusinessesIn this episode of Home Stagers and Designers on Fire I interview Whitney English, author, interior designer and entrepreneur. You will learn: the ups and downs of building 2 lucrative businesses how Whitney uses story in her design narratives (and how stagers may do this as well) how Whitney created a "cult like" following with her handmade journals that were sold at places like Target what the "slow styled" home is why Whitney loves the "messy middle" in her creative endeavors what Whitney's litmus test is for choosing items in a home how biophilic and wabi sabi d...
2025-04-2952 min
Home Stagers and Designers on FireBoss Babe Branding with the Ultimate Hype GirlIn this episode of Home Stagers and Designers on Fire I interview Laurie Graham of Boss Babe Creative and Visuals. Known as a vision caster and the ultimate hype girl, Laurie helps Home Stagers and Entrepreneurs build brands that reflect their value, attract dream clients and grow bold, beautiful businesses that they love. You will learn: how Laurie helps clients define their brand how Laurie helps clients choose brand colors how fashion and location inform branding decisions how to use the 5 pillars in your content marketing plan what Laurie would love to see Home Stagers do...
2025-04-151h 04
Home Stagers and Designers on FireOptimize Your Website- part 2In this podcast episode of Home Stagers and Designers on Fire I talk with Heather Cook of Social Stager about how to optimize your website and turn leads into customers. This is part 2. Part 1 was episode #142. You will learn: How to make your website user friendley What your home page should be about Why meta tags and descriptions are important What the main purpose is for your website How to convey pricing Why a website should be mobile friendley How to build trust with your website Why FAQ's are important What you should have...
2025-04-0142 min
Home Stagers and Designers on FireBuilding a Seven Figure Staging BusinessIn this episode I interview Natalie Lorenz. Natalie is an award winning stager, designer, speaker and TV contributor with features on NBC, CBS, Elle Decor and more. We discuss how Natalie built a seven figure staging business in the Seattle area. You will learn: Why it's important to know what it costs to keep your doors open when pricing your services How Natalie determined her pricing structure The tool that helped Natalie understand her numbers on a more granular level How Natalie makes sure her furniture and accessories are making money The importance of tracking KPI's W...
2025-03-1856 min
Home Stagers and Designers on FireConfidence is Currency- Charge What You're Worth Without FlinchingIn this episode of Home Stagers and Designers on Fire I discuss the importance of building your confidence muscle. Whether you are a new stager or have been in the business for awhile, pricing can cause uncertainty. In order to build a profitable, sustainable business it is extremely important that you know your numbers, know your market and own your value when setting your prices. In this episode you will learn: how to confidently relay your price how to determine your price based on the value you bring, your market and knowing your numbers what you n...
2025-03-0530 min
Home Stagers and Designers on FireThe Evolution of a Chicago Home StagerIn this podcast episode I interview David Cieslak, owner if Signature Staging in Chicago, a boutique luxury staging company. David's talks about how his business has evolved over 20 years. You will learn: How David built his staging business during the housing crash What David learned about business after being incredibly busy and what he learned about preventing burn out How vulnerability and asking for help impacted David's life and business How David shifted his mindset on money How David executes a stage without being at the install What is happening with staging trends
2025-02-1838 min
Home Stagers and Designers on FireBusiness Insights from Staging Veteran and TrainerIn this episode of Home Stagers and Designers on Fire I interview Christine Rae founder of CSP International Staging and Decorating BUSINESS Academy. You will learn: What Home Stagers struggle with the most What Christine learned about selling in the corporate world How working with Michael E. Gerber (author of the E Myth) helped Christine create a long term business strategy Why social media is not enough to get a steady stream of business How to differentiate your business so that you aren't competing on price Why we should stop talking about staging and what we s...
2025-02-0453 min
Home Stagers and Designers on FireOptimize Your Website to Attract CustomersIn this podcast episode of Home Stagers and Designers on FireI talk with Heather Cook of Social Stager. You will learn: what intuitive website platform Heather recommends and why why an optimized home/landing page is important what to place "above the fold" on your lhome/landing page how your brand impacts how you tailor your website copy what to do before you start creating your website why showcasing transformations and case studies are so important how to write copy that is engaging and keeps the viewers interest how to speak to different ideal clients on...
2025-01-2142 min
Home Stagers and Designers on FireBuilding a Solid Staging Team CultureIn this podcast episode of Home Stagers and Designers on Fire I interview Alisa Sparks of Linden Creek. Alisa's experience and business acumen has enabled her to create a Franchise model for a well oiled staging business. In this episode Alisa talks about how she has managed to build a solid team culture and how you can too! You will learn: how Alisa has systemitized her hiring process and her 3 step process for finding the best candidates how Alisa develops employees into a robust team culture that works together Alisa's core values for her team and h...
2025-01-0749 min
Home Stagers and Designers on FireDesign Trends 2025In this episode of Home Stagers and Designers on Fire I talk with Debbe Daley, a 40 year veteran in the Interior Design world. You will learn what is trending for 2025 and what is going out. We talk about: how antiques are big right now and how to incorporate them into your design how sustainability is changing the way furniture is being made what colors, patterns and surfaces are trending what is new and innovative in light fixtures how traditional is making a comeback (only different) what is happening in kitchens and baths how texture is playing...
2024-12-2457 min
Home Stagers and Designers on FireWin Lots of Business by Making it Easy to Work with YouIn this episode I talk with Jeff Martin of Mint Home Staging in California. Jeff has developed a system that enables him to easily do 2-3 stagings a day. He is a Real Estate Agent/Stager who has built his business by offering quick turn around time and great results. You will learn: Jeff's simple "load and go" formula that allows hime to do multiple stagings in a day Why investors especially love working with Jeff How Jeff handles the client who wants to have input in the staging Jeff's elevator pitch How Jeff combines his...
2024-12-1036 min
Home Stagers and Designers on FireMarianne's Musings on 2025 Life and Business Plan and DatingIn this podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin' Hot 2025 Life and Business Plan and musings about how venturing out into the dating world can parallel building a business- at least when it comes to having an empowered mindset. I also share a time sensitive, highly affordable opportunity to coach with me in order to set up a strategy to make 2025 your best year ever.
2024-11-2625 min
Home Stagers and Designers on FireInside the World of Top LA Home Stager and HGTV PersonalityIn this podcast episode I talk with Kevin Htain of Identity Home Staging. Kevin is not only a top LA Home Stager, he has also had a 10 year career on HGTV's hit show "Flip or Flop" as well as other HGTV shows. Listen in and learn: how Kevin landed the job on "Flip or Flop" how Stagers get paid for doing work on HGTV what it is really like working for HGTV how Kevin keeps his pricing model simple why Kevin offers different staging packages, targetting different segments of the market what I love about Kevin's...
2024-11-1255 min
The Real Women Real Business PodcastBuilding Success Through Client Connections With Marianne ChericoDiscover how to target and connect with your ideal client in the home staging industry with Marianne Cherico, a coach for home stagers and our insightful guest on this episode of The Real Women Real Business Podcast. Marianne shares her transformative journey from a thriving 27-year real estate career to becoming a leader in home staging and mindset coaching. Marianne recounts her path from self-doubt to embracing diverse opportunities, using her experiences to highlight the power of collaboration and continuous learning for entrepreneurs everywhere.Join Shauna Lynn as Marianne discusses the importance of understanding the unique characteristics and values...
2024-10-2941 min
Home Stagers and Designers on FireBusiness Tips from a Multi Dimensional EntrepreneurIn this episode of Home Stagers and Designers on Fire, I talk with Shauna Lynn Simon, a multi award winning Stager and Designer, owner of SLS Academy and coach for busy female entrepreneurs. You will learn: how Shauna Lynn went from corporate to creating multiple businesses why stress management should be a daily habit for busy entrepreneurs how Shauna Lynn puts habits into her life that cause her to be happier and more resilient Shauna Lynn's advice on marketing and dialing in your messaging How to "not" compete on price What Shauna recommends is the fastest...
2024-10-2948 min
Home Stagers and Designers on FireA Real Estate Broker/Home Stager's Advice on Winning BusinessIn this episode I interview Shawn Varwig, the dynamic CEO of Home Staging Northwest and Real Estate Broker for Heritage Home Team Real Estate. You will learn: What Shawn's role is in both his Real Estate Business and Home Staging Business and how his team supports him Shawn's advice on how to win business from Real Estate Agents How Shawn offers 3 different staging packages in order to make it easier for Agents to "sell" his services to their Sellers Shawn's super smart networking strategy to stay top of mind with local Real Estate Agents Why Shawn...
2024-10-1539 min
Home Stagers and Designers on FireFrom a Banking Career to a Staging and Design DynamoIn this podcast episode I talk with Red Barrinuevo, a successful Home Stager and Designer in the Toronto area. We discuss the challenges Red faced when transitioning from a banking career to owning Redisigne4more. You will learn: how Red built his business while working full time in banking how Red prepared for the transition of being an employee to being self employed both financially and emotionally how Red overcame obstacles (like not having a car) while growing his business how Red grew his business organically for the first 7 years what helped Red take calculated risks w...
2024-10-0130 min
Home Stagers and Designers on FireFunding Home Staging InventoryIn this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory. You wil llearn: the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory what Rod's company will finance and what it will not finance the turn around time for financing what Rod 's company looks for in candidates for financing
2024-09-1751 min
Home Stagers and Designers on FireMillion Dollar StagerIn this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA. You will learn: What it takes to be a million dollar stager What prompted Michelle to stop renting furniture and own her own inventory instead How owning her own inventory impacted Michelle's business model and profitability What numbers to look at to make sure you are being profitable The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing dollars on Why competing with low priced srtagers is a "race to the b...
2024-09-0356 min
Home Stagers and Designers on FireTransitioning from Corporate to a Successful Staging BusinessIn this episode of Home Stagers and Designers on Fire, I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a lucrative 30 year job in corporate to pursue a Home Staging Business. You will learn: how Ellen handled the emotional challenges of being laid off and building a staging company from scratch what Ellen told herself at the beginning of her staging business in order to "keep her head in the game" what commitment Ellen made every day in order to move her business forward how Ellen built her Social Media strategy in order...
2024-08-1954 min
Home Stagers and Designers on FireTakeaways from RESACON 2024In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception! In this episode you will learn: how to fill your client pipellne with quality customers "go to" trade and retail sources what biophilic and fractal design is how to easily add design to your menu what d...
2024-08-0628 min
Home Stagers and Designers on FireGet Top Dollar for Your Staging BusinessIn this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know. This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell. In this episode you will learn: how to get top dollar for your Home Staging Business what business advisors look for when deciding on the value of a staging company the difference between a Buyer who wants to own a job and one wh...
2024-07-0956 min
Home Stagers and Designers on FireSuccess and the Business Building JourneyWhat does success mean to you? Are you looking to build a 7 figure business with a team? Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart? Success means different things to different people and it is so important that you create your business and life on your terms, not by what others are doing. In this episode I explore what success is and how you can create your vision of success-your way. I also...
2024-06-2530 min
Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching92\\ How Adding Home Staging Can Boost Your Design Business With Marianne ChericoIf someone asks if I do staging, I would reply, "No! Only with your existing furniture. I don't have an inventory of furniture."
One of the setbacks keeping me from offering a staging service is the investment and inventory, specifically managing and storing it.
In today's episode, Marianne, a home stager's coach, enlightened me that staging doesn’t require a large inventory or warehouse. She reveals how adding staging to my design services can open up new opportunities. Huh?! All along, I was leaving money on the table!
This episode promises to show you how sta...
2024-06-1026 min
Home Stagers and Designers on FirePinterest as a Marketing StrategyIn this podcast episode of Home Stagers and Designers on Fire, I interview Heather Cook of the Social Stager. We discuss the benefits of using Pinterest as a marketing strategy. You will learn: What is really hot right now on Pinterest Why Pinterest is not like Social Media What types of content you should be posting on Pinterest How to drive traffic to your lead magnet How Heather schedules pins How often you should be posting on Pinterest How to make sure that local Real Estate Agents can find you on Pinterest How to optimize your p...
2024-06-0435 min
Real Estate Staging AssociationMarianne Cherico Home Staging Coach Talks to RESA about Helping Stagers Grow Their BusinessWelcome to another exciting episode of Stager Talk with RESA CEO Shell Brodnax!
In this episode, Shell sits down with the incredible Marianne Cherico, a renowned home staging coach and newly announced education partner of RESA. Join Shell and Marianne as they delve into Marianne's journey in the home staging industry, her transition from a successful real estate agent to a top-notch coach, and the unique coaching strategies she employs to help stagers thrive.
In This Episode:
Marianne shares her experience in both real estate and home staging, providing a holistic view of the...
2024-06-0134 min
Home Stagers and Designers on FireBookkeeping Basics for Home StagersIn this episode of Home Stagers and Designers on Fire I interview Lani Savvidis of Brightspot Bookkeeping. You will learn: Common tax deductions that Home Stagers often overlook What financial data to look at in order to make better business decisions How to handle fluctuating and seasonal business When you should think about going from an LLC to an SCorp (check with your CPA) What a BOI is and who has to file this The difference between Independent Contractors and Employees and why it is important to check with your CPA on this Who should be g...
2024-05-2145 min
Home Stagers and Designers on FireDesign Curious? This Episode is for YOU!In this episode of Home Stagers and Designers on Fire, I talk with Rebecca Ward, Interior Designer and mentor. You will learn: The big "aha" that Rebecca learned about making money in the Interior Design business How Rebecca offers different services for different budgets Rebecca's thoughts on charging a flat fee vs. hourly What Rebecca would recommend to those starting an Interior Design Business Current Design trends in flooring, kitchens, walls,metals, colors, etc. Rebecca's favorite software for running her business How Rebecca "sifts out" clients Why understanding data in your business is important
2024-05-0742 min
Home Stagers and Designers on Fire10x Your Real Estate Agent ReferralsIn this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents. You will learn: why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals
2024-04-2214 min
Home Stagers and Designers on FireFrom Home Staging to Wellness DesignIn this episode I interview Kristyn Perriera of Reforma Interiors. Krysten began her career as a Home Stager in a family owned business. When she decided to go out on her own, she was drwan to "wellness design" and has built her design company by creating spaces that are an oasis for her clients. In this episode you will learn: What wellness design is and how it impacts Kristyn's clients What biophilic design is How Kristyn transitioned from a career in Home Staging in order to build her Design business Where Krisyn has found her clients a...
2024-04-0837 min
Home Stagers and Designers on FireUnpacking the NAR Settlement and it's Effect on the Home Staging IndustryIn this episode of Home Stagers and Designers on Fire I break down the settlement that the National Association of Realtors has recently agreed to. You will learn: how this may or may not impact the Staging Industry why I believe that home prices will not be effected why positioning and messaging is even more important to win the business of Real Estate Agents how top Real Estate Agents set themselves apart (and why this may be to your advantage) how I coach my clients in order to position their servicesas a "value add" to Agents
2024-03-2617 min
Home Stagers and Designers on FireTen Mistakes New Stagers Make When Growing Their BusinessAs a new Home Stager it can be overwhelming to decide what to focus on when growing your business. And it can get easy to get caught up doing things that can wait and not doing enough of the things that get business in the door. Let's face it.... we all want to do things that feel comfortable and shy away from things that get us outside of our comfort zone. The truth is....without getting business in the door ,you won't have a business and I want you to succeed. In this...
2024-03-1221 min
Home Stagers and Designers on FireHow to Explode Your Business Using AIHave you ever wondered how AI might help improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes? Have you heard about Chat GPT but aren't really sure about ways that you could incorporate it into your business? If this is you, you're going to be blown away by the insight my guest, Jenna Gaidusk provides in this episode. You will learn: Jenna's "go to" AI tools and how she uses them The difference between the paid and free version of Chat GPT What tools Jenna u...
2024-02-2730 min
Home Stagers and Designers on FireGolden Nuggets of Wisdom from the CEO of RESAHave you ever wondered what the most common struggles of new Home Stagers are? Or seasoned Stagers? Are you curious about how the Home Staging business has evolved and what is in the cards for the future? Join Shell Brodnax and I as we discuss all of this as well as: Shell's top strategies for hiring team members The difference between data driven decisions and gut instinct How RESA is educating the public about the benefits of Home Staging How the Staging business has evolved in the last 20 years How to compete with low priced Staging companies And...
2024-02-1341 min
Home Stagers and Designers on FireThe Importance of Email MarketingHave you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business. You will learn: How to strategically build an email list of Ideal Clients Why segmentation is where the money is How to personalize your emails What the industry standard is for open rates and how to optimize your open rates How to create compelling subject lines Why you should cleanse your emil list How o...
2024-01-3035 min
Pro Organizers Coach * Business Coaching for Entrepreneurs#74 ELEVATE YOUR BUSINESS BY HELPING REALTORS with Marianne ChericoIn today's episode, Samantha talks to Marianne Cherico about how to present yourself to Realtors to help grow your Professional Organizing Business. They talk about community, networking and ideas of ways to work with Realtors that you will not hear about anywhere else. Marketing our business to Realtors needs to help the Realtors, then that will help us get clients but make sure to focus on the Realtors ROI if they use you, then the rest will come.
POC LINKS:
🎙️ Calling all professional organizers! Elevate your business with our amazing Group Coaching Commu...
2024-01-1739 min
Home Stagers and Designers on FireTop 10 Marketing Strategies for Stagers and DesignersIf you are confused about where to put your marketing efforts for optimal results, you'll love this podcast episode. I interview Heather Cook of the Social Stager and she talks about her top 10 marketing strategies. You'll also learn: Free resources to market your business online Heather and Marianne's favorite email CRM platform Heather's #1 tip for finding out what content will resonate with your Ideal Clients Marianne's tip for creating compelling subject lines and get a higher open rate for emails
2024-01-1652 min
Home Stagers and Designers on FireHow to Streamline Your Business with Chat GPTHave you ever gotten stuck writing content for emails, your website, blog or social media posts? Or maybe you don't send out emails to your Ideal Clients or market your business on social media because you don't have the time. If this is you, you'll want to tune into this episode. You'll learn: Different ways to use Chat GPT in your business so that you leverage your time Pros and cons of using Chat GPT Why the prompts you give Chat GPT are so important Why it is important to tweak the results you...
2024-01-0222 min
Home Stagers and Designers on FireBring on 2024 and Reflections on 2023In this podcast episode I discuss how to start a business and life plan for 2024 and why it is so important to reflect on 2023. It gets personal and transparent as I reflect on what gave me purpose, what I did better in 2023 and what I will do moving forward into 2024. You'll learn: Compelling questions to ask yourself when planning for 2024 What I did differently the year I doubled my income in my Home Staging Business Why it is important not to have too many big goals Why a sense of purpose is like jet fuel for...
2023-12-1922 min
Home Stagers and Designers on FireHow to Collaborate with a Pro OrganizerIn this episode of Home Stagers and Designers on Fire, I speak with Samantha Brown, Pro Organizer Coach. You will learn: Different ways you can work with organizers What a "decluttering specialist" does that sets her apart Why Samantha trained as a life coach in order to serve her clients better What is different about working with "disorganized people" Where most of Samantha's business comes from and Samantha's tips for SEO Why setting up client expectations is so important How Stagers and Organizers might work together or refer each other
2023-12-0541 min
Home Stagers and Designers on FireCreate a Menu of Services You LoveHome Stager- have you ever thought about offering a "menu of services" to your business model but you weren't sure how? Do you wonder if you can sell services that are aligned with your innate talents? In this podcast episode I interview Julea Joseph and we discuss how she built a thriving Chicago business by offering a progressive menu of services. You will learn: How Julea has curated a menu of services that fills her pipeline while only doing the types of jobs she loves How public speaking has helped Julea build...
2023-11-2154 min
Home Stagers and Designers on FireCreate a Compelling Brand and Attract Your Ideal ClientsIn this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart. You will learn: Why a mission statement is foundational and serves as a litmus test for your brand How to dig into the details of your Ideal Client so that your brand message is on point Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived How to bring out your personaility with your brand while appealing to your Ideal Clients How to determine your business's...
2023-11-0751 min
Home Stagers and Designers on FireThe Pricing Conundrum for Home StagersIn this episode I talk about the struggle that many Home Stagers have when they feel as though they are losing jobs because of price and what to do instead. You will learn: How to prequalify online leads so that you make sure they are "real players" before wasting time on a preview How to easily calculate what you are making on each job so that you base your prices on profitablility Why you shouldn't worry about losing some cold leads The questions you should be asking yourself when you don't win the job based on p...
2023-10-2433 min
Home Stagers and Designers on FireCreate an Effective Instagram StrategyIn this episode I interview Heather Cooke. Heather's marketing firm, The Social Stager, caters to Home Stagers to help them simplify their Social Media marketing so that they boost their engagement online and get more sales. You will learn: what to do on Instagram if you are brand new the strategy behind posting reels, stories or posts how to gain a following of potential Ideal Clients why Heather loves Instagram stories what to do if you have more than 1 ideal client how to build brand awareness when and how to post about your personal life what t...
2023-10-1048 min
Home Stagers and Designers on FireMoney Stories that Impact ProfitabilityIn this episode I interview Danielle Hayden , CEO of Kickstart Accounting, Inc. where she helps business owners with book keeping, financial analysis and education. You will learn: How our money "stories" impact our financial decisions The 4 money type personalities The importance of looking at the story the numbers are telling you when making business decisions How the power of 1% helps you to take small strategic steps in order to grow your business What to do if you are not being profitable The simple practice you can implement immediately to identify your money stories How forgiveness helped...
2023-09-2637 min
Home Stagers and Designers on FireHow Your Subconscious Mind Effects the Results You GetIn my latest podcast episode I talk with David Neagle. David is a speaker, best selling author and founder of the multi million dollar glocal consulting company, Life is Now, Inc. David also hosts the podcast The Successful Mind. In this episode you will learn: how your subconscious beliefs and values impact the results you get why affirmations don't work and what to do instead what beliefs and values repel money and which ones attract money why David believes that everything you go through in your life and business is "for your own good" the number 1 ar...
2023-09-1151 min
Home Stagers and Designers on FireLessons Learned Making Six Figures in the First Year of Home Staging BusinessIn this episode I interview Joke Durojaiye of Genesis Home Staging. Prior to launching Genesis Joke was a licensed Real Estate Broker. Jokes's work ethic was formed in her early years, growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence. You will learn: How Joke made six figures the first year in business What prompted Joke to take time off when her business was thriving How Joke won the business of Real Estate Agents How being in the Real Estate business helped Joke market her staging business How to...
2023-08-2937 min
Home Stagers and Designers on FireFrom Teacher to Investor to Home StagerIn this podcast episode of Home Stagers and Designers on Fire I interview one of my coaching clients, Andrea Bryant. Andrea went from a 20 year career in teaching to flipping houses to running a successful Home Staging Company in Tampa, Florida. In this episode you will learn: How Andrea wins business from Investors and how she landed a big Florida Investor who was resistant to staging The mindset shift Andrea used to raise her prices in order to be more profitable What Andrea has done differently since we worked together What systems Andrea is putting into...
2023-08-1532 min
Home Stagers and Designers on FireHow Yoga Impacts Life and BusinessIn this episode of Home Stagers and Designers on Fire I speak with my Yoga teacher, Donna Morin. Donna is a 500 hour certified Yoga instructor trained in the Tantra lineage. She also holds additional certifications in meditation instruction and somatic therapeutic techniques You will learn: the physical, emotional and spiritual benefits of yoga How yoga helps you release tension in your body and create abundant energy How yoga helps you become more intentional in your focus, decision making and actions What somatic therapy is and how it helps you become aware of certain behavioral patterns Why...
2023-08-0154 min
Home Stagers and Designers on FireHow to Run a Staging and Organizing BusinessIn this episode I talk with Ashley Rapp of Hello Staging and Organizing. Ashley discusses how offering both Staging and Organizing services has helped her business grow. You will learn: What types of questions Ashley asks on her intake form How being a member of the Key Guild has helped serve her clients better The software tool Ashley uses that helps her business exponentially Where most of Ashley's Staging and Organizing business comes from Resources that Ashley recommends to her clients for "re homing" their items How Ashley handles clients who are having a tough time...
2023-07-1834 min
Home Stagers and Designers on FireMusings on Marketing and SellingIn this episode of Home Stagers and Designers on Fire I discuss my thoughts and strategies for marketing your Home Staging or Interior Design Business. You will learn: How to stand out in a noisy online market How Social Media typically warms people up online but it is not typically where you make the sale Why building an email list is important Why it is easier to "sell" your services to someone who has been following you online What I'm doing with my Instagram experiment and what I notice is working best Why knowing your marketing...
2023-07-0427 min
Home Stagers and Designers on FireBusiness is an Inner Game JobIn this episode of Home Stagers and Designers on Fire, I discuss why inner game alignment is foundational for success. As you grow your business, you grow as a person. You will learn: Why taking action is great but it is not enough for you to get the best results Examples of how your mindset can sabotage your success or empower you to reach your goals How to handle your emotions in business How and when to set business boundaries How to look at things through a business lens so that you don't take things personally Ho...
2023-06-2028 min
Home Stagers and Designers on FireGet Great Results with Staging ConsultationsIn this episode of Home Stagers and Designers on Fire I discuss how I built my staging business by doing consultations for Real Estate Agents. After 18 years in the staging business I still love doing consultations! You will learn: How I get great results with my staging consultations and enlist Sellers to do more than they might have in order to prepare their home for sale How consultations have led to all kinds of staging and design jobs through the years How I prepare Sellers to keep an open mind How I handle Sellers who are...
2023-06-0625 min
Home Stagers and Designers on FireReflections on the Dance of Life and Business - 100th episodeIn this 100th episode of Home Stagers and Designers on Fire, I reflect on both the good and bad in life and business. I share what personal development looks like to me and how it creates success from the inside/out. I also share how I have made choices that keep me moving forward in spite of how I might feel. And I talk about how I am intentionally living "full out" in order to create a life and business that is bigger than my grief (most of the time)..... This episode is for you if you are struggling in...
2023-05-2329 min
Home Stagers and Designers on FireThe Key to Profitability for Interior DesignersWant to make sure that you are being profitable in your Interior Design Business? In this episode I interview Nancy Ganzekaufer. Nancy is a sought after Interior Design Coach, Certified Body Language Training Specialist, Keynote Speaker and Author. We discuss The Key a tool that Nancy created to help Designers look at each job from a measurable profitability point of view. You will learn: The #1 thing Designers struggle with when pricing their services How The Key helps Designers price their jobs for different business models Nancy's thoughts on charging hourly vs, flat fee How T...
2023-05-0937 min
Home Stagers and Designers on FireHow I Get Over 95% of My Business from RE AgentsIn this episode I talk about how I have gotten over 95% of my Staging business from Real Estate Agent referrals. You will learn: Why Real Estate Agents are in incredible source of repeat business How getting business from Real Estate Agents leverages your time How I started my business by having Agents pay for my consultations and how it led to all kinds of staging and design jobs The reasons many Stagers think they aren't getting business from Agents (and the real reasons they aren't) How to articulate your value to Real Estate Agents in a...
2023-04-2623 min
Do LessUsing ChatGPT to 2x Your Income in 1 Year with Marianne ChericoMany business owners fear taking the leap from a steady job with a consistent paycheck to the unknown of owning their business, but you can have that consistent income, do less, and make your business less dependent on you with the help of ChatGPT and AI.
This week’s guest is home staging business owner and coach, Marianne Cherico. Marianne shares her journey going from full-time employee to full-time entrepreneur including being stuck and battling the fear of taking the leap. This conversation is sure to be inspiring and informative for anyone who wants to take their bus...
2023-04-1826 min
Home Stagers and Designers on FireThe Social Savvy StagerIn this episode I interview Heather Cook, a multi award winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada. Today, Heather runs a marketing firm to help stagers simplify social media marketing, boost engagement and win more sales.
2023-04-0440 min
Home Stagers and Designers on FireRunning an LA Home Staging BusinessIn this episode of Home Stagers and Designers on Fire I interview Robin DeCapua, owner of the LA based Home Staging Company Madison Modern Home. You will learn: how Robin integrated her marketing, PR and visual experience into building her staging businmess how Robin has structured her family team so that each of their talents are optimized how Robin makes sure that her company is staying profitable what Robin thinks about being competitive how Robin is thinking of diversifying her income how Robin developed her signature style and how she adapts it to the trends and...
2023-03-2245 min
Home Stagers and Designers on FireCreate a Business that is in Alignment with Your Core ValuesIn this episode I interview Dawn Drew, a successful Home Stager, Designer, House Flipper and Real Estate Agent. Dawn will soon be releasing her first book Joy and Ease: Are You Ready to Change Your Life. We discuss: what it means to be in alignment with your core values and how this impacts business how the business you build reflects who you are how Dawn's core values have impacted her pricing, marketing, messaging, etc. in her business how to determine the "highest and best" use of your time how Dawn prices jobs based on value instead of competing on...
2023-03-0145 min
Home Stagers and Designers on FireBusiness Productivity ConsultantIn this episode I talk with Shanice Miller- a business productivity consultant. You will learn: what a business productivityconsultant does how a business productivity consultant helps you grow and scale your business why systems and processes are so important in hiring, training, selling, marketing and client delivery how a business productivity consultant can help you leverage your marketing with metrics ideas for automating sales how Shanice helps you identify operational deficiencies in order to leverage your time and streamline your processes how to make more money when selling your business (with solid systems and processes)
2023-02-1635 min
Home Stagers and Designers on FireCape Cod Designer/Stager on Work/Life BalanceIn this episode I interview Donel Beals about how her business has evolved from being a visual merchandiser to a sought after Home Stager and Interior Designer on Cape Cod. Donel talks about how she has built her business her way while honoring her life's top priorities- her 2 sons and husband.
2023-02-0245 min
Home Stagers and Designers on FireTeam Collaboration Business Model-Staging CompanyIn this episode of Home Stagers and Designers on Fire I interview Monica Murphy of Preferred Staging LLC. You will learn what it is like to build a dedicated team of talented Home Stagers who help you win business, collaborate with each other on jobs and honor your company culture.
2023-01-1951 min
Home Stagers and Designers on FireDesigning Model ApartmentsIn this episode of Home Stagers and Designers on Fire I talk with Jodie Evans of Envision Staging and Design about what is involved with designing model apartments. You will learn: how Jodie won the business from Property Managers and Regional Managers different services you can offer for model apartments how Jodie determines pricing Jodie's advice for Home Stagers and Designers who would like to add model apartments to their business model the software Jodie uses for design boards and how she uses them as part of her process
2023-01-0538 min
Home Stagers and Designers on FireHow to Win the Business of RE Agents and Broker/OwnersIn this episode of Home Stagers and Designers on Fire I interview Jennifer Mello, Broker Owner and top producing Real Estate Agent. You will learn: What Jennifer would say to Broker/ Owners when reaching out to them (if she were a Stager) Clear ways that you can add value to Real Estate Agents that win them over Why Real Estate Agents need you to be specific and obvious about the services you provide The #1 thing to do before you make a sales (service) call How to use Social Media to gain attention from select Agents or Brokers How A...
2022-12-2252 min
Home Stagers and Designers on FireLeading a Fulfilled Life and BusinessIn this episode of Home Stagers and Designers on Fire I talk about what it means to be fulfilled in your life and business. A fulfilled life is sometimes described as being perfectly alive, filled with purpose and satisfaction, involving vision and requiring intensive alignment with what you value most- a highly meaningful life. You will learn: why it is so important to choose a business model that fulfills you and optimal ways to create your business model by design why it is so important to make life and business decisions that are in alignment with wihat you...
2022-12-0822 min
Home Stagers and Designers on FireConcierge Home Staging, Estate Sale and Real Estate BusinessIn this episode of Home Stagers and Designers on Fire I interview Tracy Molendi. Tracy started her business as a Professional Organizer. She then added Staging Services, Design Work, Senior Downsizing, Estate Sales, and a Retail Store to her menu of services. Recently Tracy added Real Estate Sales to her offerings.Tracys willingness and ability to pivot based on the needs of her clients has been one of her secrets to creating a profitable business in Midwestern Ohio.
2022-11-2140 min
Home Stagers and Designers on FireTaking on a Year Long New Build Design Project on the Coast of MaineIn this episode I talk with Debbe Daley about what it was like to work on a new build design project from exterior to interior. Debbe shares the trials and tribulations of working on this oceanfront property and what it was like working with a project manager and subcontractors who were new to her. You will also learn about Debbe's just released book- Interior Motives-Designing a Career with Passion.
2022-11-1057 min
Home Stagers and Designers on FireCreate a Successful Home Staging Business by VolunteeringAre you a Home Stager who doesn't want to cold call Real Estate Agents in order to win business? Do you dread doing open house "pop bys" but aren't sure how you can gain business without doing them? If this is you, you are going to love this podcast episode. In this episode I interview Cathy Lee Cibelli of C.L. Designs in the Bay area of California. You will learn how she built her highly successful business by volunteering in her community.
2022-10-2734 min
Home Stagers and Designers on FireWhat You Must Know Before Hiring a Website DesignerAs a Home Stager and/or Interior Designer building a website can feel daunting. And to top it off, you "don't know what you don't know". In my latest podcast episode , web designer Judy Bigham talks about: why the back end of your website is so important what you need to know about security and privacy issues, backing up your site google analytics why Judy favors wordpress and so much more!
2022-10-1442 min
Home Stagers and Designers on FireFrom Home Stager to Short Term Rental SpecialistIn this episode I talk with Amy Powers about how to add Short Term Rentals to your Home Staging or Interior Design Business. You will learn the difference between staging a home for sale and presenting a home for guests. Amy also shares the software tools and resources that have helped her create a nationwide STR business and her #1 tip for those who are thinking of adding this to their menu of services.
2022-09-2843 min
Home Stagers and Designers on Fire3 Ways Mindset Impacts Your SuccessIn this episode I talk about one of my favorite subjects-mindset and 3 ways it effects your success. And I also talk about how your brain is wired and how important it is to understand this so that you can reframe your mindset in order to achieve your goals.
2022-09-2326 min
Home Stagers and Designers on FireMarketing Career to Home Staging/Deign BusinessIn this episode I talk with Leah Jones of LJ Interiors. Leah spent over 12 years in a marketing career before she started her award winning staging and design company in Chaska MN. Her marketing expertise has proven invaluable in growing her following and building her company and she shares her best tips in this episode.
2022-09-0653 min
Home Stagers and Designers on FireRaw Unfiltered Grief, Doing Tough Things and BusinessOn March 15, 2022 I lost my husband to cancer and, in all honesty, I am heartbroken. I never realized how tough it would be and how profoundly everything would change. And in spite of this, I have a fierce resolve to choose life.....to find hope......to experience new things, to live in the moment and plan for the future. We will all experience grief at some point in our life. It is part of the human experience. And although we can't deny the feelings that come up, we can choose how we move forward. I h...
2022-08-2531 min
Home Stagers and Designers on FireMoney Management and MindsetIn this episode I talk with Erin Bridgman about money management and mindset. We discuss the biggest limiting belief that stops women business owners from dealing with financial aspects of their business, the six personal and professional bank accounts you should have, P&L numbers that you should be familiar with and so much more.
2022-04-2147 min
Home Stagers and Designers on FireUse Instagram Effectively to Grow Your BusinessWelcome to episode #79 of Home Stagers and Designers on Fire. In this episode I talk with Andress Eichstadt about how to use Instagram effectively to grow your Home Staging or Interior Design Business.
2022-03-0857 min
Home Stagers and Designers on FireBenefits of Using Mydoma for Your Staging or Design BizIn this episode I talk with Dixie Willard about how Mydoma helps Home Stagers and Interior Designers streamline their systems and processes. Learn how this all-in-one business management tool helps you onboard clients, generate proposals and invoices, source and procure items and so much more.
2022-02-2449 min
Home Stagers and Designers on FireOptimize Your Sales Funnels, Newsletters and Social MediaWhen Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their "go to Gal". Join Kate and I in this value packed episode as Kate dishes on best practices to create an effective marketing strategy that compels your ideal clients to want to work with you.
2022-02-1252 min
Home Stagers and Designers on FireKnow Your FinancialsOne of the things that creatives would rather not deal with is the financial aspect of the business. I often hear "but I am not a numbers person". Like it or not, knowing your numbers is imperative in order to make sure that you are being profitable in your business. In this episode I talk with Danielle Hayden of Kickstart Accounting and we discuss how knowing your numbers helps you make better business decisions.
2022-01-3137 min
Home Stagers and Designers on FireGood bye 9-5 Starting a Staging or Design BusinessIn this episode I talk about how to leave a 9-5 job and start a staging and/or design business. You will get actionable step as as well as tips on how to reframe your mindset so that the transition is smooth and you can start creating a business that makes your heart sing.
2022-01-2531 min
Home Stagers and Designers on FirePrice Your Services with an Empowered MindsetIn this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with. Whether you are new to the business or want to grow and scale, the prices that you set effect the way you feel about your business. They can help you feel great about your business or cause you to feel burnt out and resentful because you are working too much for too little. Pricing can be tricky and it is important that you do the work to define...
2022-01-1732 min
Home Stagers and Designers on FireRaise Prices and Set Better BoundariesIn this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie is beautifully transparent about what she has learned about herself and her business. She shares golden nuggets of wisdom on gaining courage to raise prices, set better boundaries, gain the respect of Real Estate Agents and, most importantly, self respect while building her thriving staging and design business.
2022-01-0928 min
Home Stagers and Designers on FireConquer Fears and Gain Clarity to Build a Business You LoveIn this episode of Home Stagers and Designers on Fire, I interview one of my coaching clients. When Melpo and I started working together a year ago, she had only been in business for a few months. She wanted clarity around what to focus on , what types of jobs she should be going after and how to get those jobs. As we worked together a lot has changed. She has added design services to her menu, become way more confident about reaching out to Real Estate Agents, created a lead magnet, updated her website with new offerings and worked o...
2022-01-0140 min
Home Stagers and Designers on FireBring on 2022-getting personalIn this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow. Many of us have personal stuff going on in the background and it can be tough so I hope this inspires you to "stay the course". I also talk about hope, setting goals for 2022 and the mindset that will get you there. And I challenge you to set a theme for the year. Let's make this your best year ever!
2021-12-1931 min
Home Stagers and Designers on FireBring the "Woo" into Your Systems and ProcessesWanna bring some "woo" into your systems and processes? In this episode I talk with Mary Williams, Chief Technology Therapist at Sensible Woo. Learn how to put more of you into your systems and processes so that they are tailor made to fit you like a worn pair of jeans.
2021-12-1154 min
Home Stagers and Designers on FirePinterest Strategies to Grow Your BusinessIn this episode I am delighted to talk with Kate Ahl of Simple Pin Media, a Pinterest management and marketing company. Pinterest is an often overlooked marketing asset and Kate discusses how to use this platform to build your staging or design business.
2021-12-0647 min
Home Stagers and Designers on FireWhy Real Estate Agents Need Stagers Now More Than EverIn this episode I discuss why Real Estate Agents need to work with Home Stagers in order to stay competitive and get those listings. This is true now more than ever. When stagers understand this on a deep level, they become more confident and can articulate their value more clearly.
2021-11-3026 min
Home Stagers and Designers on FireGet Great Design and Staging Photos with Your SmartphoneIn this episode I talk with Linda Holt of Linda Holt Creative. Linda is a certified color and interior decorating consultant with an extensive background in professional photography. Linda has put aside her heavy DSLR camera and now shoots exclusively with her iphone and Samsung. Today she uses her photographic eye and smartphone expertise to teach interior designers, stagers and creatives the tips, tricks and tools to get great photos, using your smartphone. Get on the waitlist for her next class here (cart opens Nov. 26th and closes Nov. 30th , 2021) Smart Phone Photography for Interior Designers*
2021-11-1444 min
Home Stagers and Designers on FireOvercoming Self Sabotaging FearsIn this episode I would like to talk with you about how fear impacts success in our business (and life) and why it is so important to understand the fears that are not always conscious.
2021-11-0140 min
Home Stagers and Designers on FireHow a Veteran Home Stager Adapts to the Needs of her Ideal ClientsIn this episode Michelle and I discuss why Michelle loves to be known as the "go to girl" and how her staging and design business has evolved since she began in 2007. You will learn how Michelle pivoted due to the pandemic, how she makes sure that she remains profitable and her "words of wisdom" for stagers beginning their business. Michelle also shares information on 2 niches she serves- Military and Senior moves.
2021-10-241h 03
Home Stagers and Designers on FireCreating Multiple Streams of IncomeIn this episode Bridget and I discuss how to create multiple streams of income in your staging and decorating business so that you create depth and stay profitable no matter what outside circumstances are thrown your way (like a pandemic). Join us as we discuss how Bridget generates business in ways that you may or may not have thought of and how she enjoyed her best year ever!
2021-10-151h 03
Designed by Wingnut Social | Interior Design BusinessHow to Market Your Home Staging Business with Marianne Cherico
Marianne Cherico has owned and operated a home staging company in New England for more than 20 years. She’s also a professional development coach who has helped countless entrepreneurs level up their businesses. She is also a bona fide ginger, making this week’s episode a little dangerous for Darla as she faces two soulless gingers for the first time.
What You’ll Hear On This Episode of Wingnut Social
[1:25] There’s a breakout of gingervitis
[6:45] Sorry/not sorry about the whole gingervitis thing
[7:34] Marianne’s ideal client
[9:11] Target market for stagers
[14:22] How to connect with potential c...
2019-03-2051 min
Design+StyleEpisode 55 - Visibility and Home Staging with Marianne ChericoWhether you are already a home stager, are thinking about offering a staging service, or just want to know what the fuss is about, this episode is perfect for you. Marianne Cherico is sharing her business and visibility advice with us today!
2018-01-2330 min
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingTBBO 363: Marianne Cherico – How to Grow a Smokin’ Hot Business OnlineMarianne Cherico helps other Baby Boomer women create a life filled with joy, passion, and purpose so that they can create a Smokin’ Hot Business Online. She enjoys helping these women work through limiting and self- sabotaging beliefs, and step into their own brand of magnificence.
2015-09-2823 min
Today's Leading Women with Marie Grace Berg ~ Real Stories. Real Inspiration. Real Take-aways. 7-Days A Week!434: MARIANNE Cherico of Smokinâ Hot Second Half: Helping Baby-Boomers Create A Smokin' Hot Second HalfMARIANNE Cherico, helps the Baby Boomer Woman create a life filled with joy, passion and purpose so that she can create a Smokin Hot Second Half.
She passionately believes that every 50+ female has it within her to create an amazing, exciting and joyful life, no matter what her circumstances are.
Her mission is to help you create the life that you wantâin a way that is designed uniquely for you, so that you feel excited to get up in the morning and live your best life, full out and on fire.
See her...
2015-05-0700 min