Shows
The Startup CEO ShowInside Canada’s Thriving Tech Scene with Marie ChevrierIn this insightful episode of the Startup CEO Show, host Mark McLeod sits down with Marie Chevrier Schwartz, former founder and CEO of Sampler, to discuss the challenging journey of entrepreneurship and the importance of community in the startup ecosystem. Marie openly shares her experience of Sampler's bankruptcy, offering valuable lessons on losing product-market fit and the need for founders to separate their identity from their business. She emphasizes the importance of being prepared for market shifts and understanding the type of company you're building. The conversation takes an inspiring turn as Marie discusses her transition to leading Tech2...
2025-08-2551 min
Founder Journey | The Untold Stories of the Founder JourneyFounder Journey ft. Marie Chevrier SchwartzOn the newest season of the Founder Journey Series, we catch up with more of today's top Founders and builders, one-on-one to learn more about their journey to building their current business. In today's episode, Marie Chevrier Schwartz, seasoned Entrepreneur and current CEO at TechTO gets candid about the hardships Founders face, juggling entrepreneurship and building a family, and shares honest takeaways for today's builders. If you or someone you know has a great Founder Journey to share, drop us a line at content@techto.org.
2025-03-071h 24
The MomentWhen One Door Shuts: The Story Behind Closing Sampler with CEO Marie Chevrier SchwartzThe journey to starting a business can be difficult, rewarding, exciting, stressful, and so much more. But what about the journey to closing a business? This often overlooked aspect of entrepreneurship is the focus of this week's episode. Jason and Fatima sit down with Marie Chevrier Schwartz, the current CEO in Residence of TechTO and former CEO of Sampler. Marie shares her unique experience of closing the chapter on Sampler after nearly 10 years of rapid growth and success. She delves into what contributed to her decision, the challenges she faced, and why it was ultimately the right choice. Marie...
2025-02-0533 min
The BetaKit Podcast ChannelWhy Sampler failed, according to its founder“I’m using failure with intent today, because I don’t want to be ashamed of saying ‘failure.’" Marie Chevrier Schwartz, founder and former CEO of Sampler, explains how her company lost product-market fit after a decade in business. Recorded live on the BetaKit Keynote Stage at SAAS NORTH 2024. The BetaKit Podcast is presented by The BetaKit Quiz. Think you're up to date on the world of Canadian tech? Test your knowledge with The BetaKit Quiz, proudly sponsored by GoDaddy.
2024-11-2433 min
Founder to MentorMarie Chevrier Schwartz: CEO & Founder of SamplerIn this episode, Mike is joined by Marie Chevrier Schwartz, CEO and Founder of Sampler.
Sampler is the leading Direct-to-Consumer product sampling platform helping brands like L'Oréal and Nestlé deliver samples online and gather the insights they need to build one-to-one relationships with consumers. Sampler has worked with over 900 brands in 24 countries, and has built a reach of over 59M consumers. Some of Sampler’s most notable clients include Unilever, Pepsi, Henkel, and L'Oreal.
Throughout this episode, Marie talks about building Sampler, the scrappy stories from building the company, her experience fundraising, the value that...
2023-02-0946 min
Bruce Singer Podcast# 43 Marie Chevrier Schwartz: Entrepreneurship, CPG, Retail & Consumer Trends, Tech & Marketing, DataMarie Chevrier Schwartz is the trailblazing Founder & CEO of Sampler. Sampler is one of The Globe & Mail's Fastest Growing Companies, and has recently been certified as a "Great Place to Work". Client's include Unilever, Pepsi, L'Oreal and many more.Maire has received numerous awards like Women of the Year DMZ and AMA Marketer on The Rise. Marie sits down with Bruce and shares her inspiring journey, unique insights into retail, consumer & media trends, and the success formula of Sampler. Follow Marie on LinkedInFollow Sampler on LinkedIn Website: Canada CFO’s; Bruce on Lin...
2023-01-1223 min
The Business Leadership PodcastGrowing as a Leader with Marie Chevrier SchwartzAre you enjoying the show? Consider buying a coffee to support the show.Marie Chevrier, is the Founder and CEO of Sampler, the leading platformhelping brands like L'Oréal and Nestlé deliver samples online and gather theinsight they need to build one-to-one relationships with their consumers. Forthe last decade, Marie, with the help of her team, has grown Sampler fromthe ground up to become the global leader in the product sampling space.Marie started Sampler with a vision to transform the way consumerpackaged goods companies di...
2022-11-2232 min
The Generation Hustle PodcastGHP #35 - How to Get Personalized Samples to Your Doorstep with Marie Chevrier Schwartz!Episode 35 is with Marie Chevrier Schwartz, Founder & CEO of Sampler!
A proudly Canadian, venture-backed technology company, Sampler is the leader in digital product sampling. Their software helps hundreds of brands like Nestlé, L'Oréal and Kimberly-Clark make their product sampling strategies targeted and measurable. Their approach builds a personalized product sampling experience that gets samples straight to your doorstep and continues to provide better products as they get to know you more.
We sit down with Marie to understand how her early days of handling out samples led to the business idea. She explains her bou...
2021-03-1037 min
The Go-To: For Entrepreneurs in the KnowÉP 2: Gagner avec Les Partenariats et Les ÈquipesAlimenter votre croissance en tant qu’entrepreneure peut souvent signifier d’accueillir des co-fondatrices, des partenaires, et de nouvelles membres de l’équipe. Dans cet épisode, nous découvrons comment une intégration intelligente, des processus efficaces, de bons partenaires d’investissement et un leadership fort ont soutenu Marie Chevrier Schwartz, fondatrice et PDG de Sampler, pour faire évoluer son entreprise et atteindre ses objectifs.
Ensuite, nous discutons des avantages de trouver des partenaires qui peuvent partager votre parcours entrepreneurial avec Vivian McCormick, Anna Heyd, et Oana Papuc, co-fondatrices de Flax Sleep. Nous abordons la façon dont elles ont...
2021-02-2842 minThe Go-To: For Entrepreneurs in the KnowEP 2: Winning with Partnerships and TeamsFueling your growth as an entrepreneur can often mean embracing Co-Founders, Partners and new team members. In this episode, we learn how smart onboarding, efficient processes, the right investment partners, and strong leadership has supported Marie Chevrier Schwartz, Founder and CEO of Sampler, in scaling her business and achieving her goals.
Then, we discuss the benefits of finding partners who can share in your entrepreneurial journey with Vivian McCormick, Anna Heyd, and Oana Papuc, Co-Founders of Flax Sleep. We touch on how they built their team, as well as the vows, coaching (and paperwork) they have put...
2021-02-2852 min