Shows
The Campaign | A Marketing Podcast by 97th FloorThe AI Reality Check: What's Actually Working vs. What's Just Hype w/Marie Haynes, SEO & AI ConsultantWhile everyone's talking about AI, very few are actually making it work. Marie Haynes, renowned SEO expert and AI experimentalist, is one of the rare practitioners who's gone beyond the hype—building 50+ custom AI tools (gems), testing workflows daily, and learning what actually ships versus what crashes and burns.
In this candid conversation, Marie shares the unglamorous reality of AI implementation: the deleted emails, the abandoned projects, the hours of frustration—and why pushing through that wall is the only way to gain an unfair advantage.
Key takeaways for marketing leaders:
The...
2026-01-1349 min
Local Marketing SecretsMarie Haynes: Google Is Becoming an AI Agent (What That Means for SEO)In this episode of Local Marketing Secrets, Dan Leibrandt interviews Marie Haynes, founder of Marie Haynes Consulting and one of the top names in SEO and AI search. Marie has spent more than a decade studying Google's algorithms, site quality, EEAT, and recovery from major traffic drops.Dan and Marie explore how AI is reshaping Google and what businesses need to do to win in 2026 and beyond. Marie shares her unique origin story as a veterinarian who became fascinated with Google's ranking systems and eventually became a leading SEO consultant after mastering penalty removal during the 2012 Penguin...
2025-12-221h 20
Search News You Can Use - SEO Podcast with Marie HaynesHow AI Will Change Our Lives Over the Next DecadeDr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income.
Marie details how AI is currently used for tasks like organizing thoughts and image generation, but its true potential lies in AI agents. These agents will research and complete tasks, changing how we interact with the web and businesses. She gives examples of...
2025-04-0456 min
The Campaign | A Marketing Podcast by 97th FloorAI & Search: What SEOs Need to Know (and Do) Right Now w/ Marie Haynes, AI & SEO ConsultantSearch is changing fast, and AI is at the center of the disruption.
With LLMs reshaping SERPs, Google's AI Mode on the horizon, and AI assistants claiming search share, SEOs have more to consider than ever before.
Marie Haynes is an expert SEO and AI Consultant known for her deep expertise in Google’s search algorithms and machine learning systems—including the intricacies of E-E-A-T. Marie is a fearless experimenter who thrives on exploring emerging tech. Now, she’s laser-focused on mastering Google's AI Mode and harnessing the power of LLMs like ChatGPT and Gemini to prep...
2025-03-2837 min
The Distractables - your ADHD friendsADHD Burnout - with special guest Trina Haynes (Ep. 3)What can we do to prevent burnout?In this episode of 'The Distractables,' Marie and Jesse are joined by guest Trina Haynes, founder of MyLadyADHD, to discuss their experiences with ADHD burnout. They explore the cyclical nature of overcommitment and exhaustion that people with ADHD often face, as well as Trina's personal journey dealing with burnout. The conversation includes practical tips for managing burnout, such as time management, self-awareness, and self-care strategies. They also discuss how to balance schedules, recognize warning signs of burnout, and how understanding ADHD-related challenges like rejection s...
2024-10-0836 min
Search News You Can Use - SEO Podcast with Marie HaynesAre Chrome user engagement signals used in Google's ranking systems? Cindy Krum & Marie HaynesAre Chrome engagement signals used in Google's ranking systems?
I'd recommend watching Cindy's video from last week:
https://youtu.be/txNT1S28U3M?si=uPi9nz61-1HfJefG
Cindy theorized that Google collects all sorts of information from our visits using the Chrome browser. In our talk we discuss whether and how this information could be used in ranking algorithms.
Reach Cindy:
https://mobilemoxie.com/
https://x.com/Suzzicks
Reach Marie:
https://mariehaynes.com/contact/
https://community.mariehaynes.com/ - The Search Bar
Links mentioned in this episode:
The Pandu Nayak testimony:
https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf
...
2024-10-0745 min
Search News You Can Use - SEO Podcast with Marie HaynesSite Improvement brainstorming session with Marie HaynesThank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients.
Watch on Youtube: https://youtu.be/K0FVlM7Xmc0
Links
Marie’s book, SEO in the Gemini Era, The Story of How AI Changed Google Search
https://amzn.to/3WPBg0Z
SEO in the Gemi...
2024-08-051h 41
Adventures in Local MarketingMarie Haynes on Embracing Search's AI Future, and Why We Should Be ExcitedIn this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O...It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI t...
2024-06-171h 27
Clearscope WebinarsSearch Generative Experience (SGE) Roundtable with Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, & Mike KingJoin guest speaker {speaker}, the {title} for {brand}, for a webinar on {topic}.
This week, we hosted a Search Generative Experience (SGE) roundtable with some of the brightest minds in SEO including Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, and Mike King.
And the conversation was top-notch!
We discussed what is SGE, the effects of SGE, future with SGE and AI content, and finally privacy concerns.
Links to additional resources & slides: https://www.clearscope.io/webinars/search-generative-experience-roundtable-discussion
2023-06-281h 03
Suds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 116 | Dr Marie Haynes, Owner of Marie Haynes ConsultingJoin us for this week's episode of Suds & Search, where we'll chat with one of the top SEO personalities in the world, Marie Haynes, about three specific services she offers at Marie Haynes Consulting Inc., the quality raters guidelines - which she literally wrote the book on - and algorithm changes like the Penguin update 🐧
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https://www.facebook.com/SearchLabDigital/
https://twitter.com/SearchLabAgency
https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
2022-12-2330 min
Search News You Can Use - SEO Podcast with Marie HaynesCharles Floate and Marie Haynes discuss breaking Google's guidelines, how PageRank has changed & AII interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices.
Our chat helped me reform my thoughts on links and their power to move the needle for rankings. Links are most definitely important in Google's algorithms and will likely remain the core for quite some time. But as Google develops new ways to identify quality content, most of which comes with AI innovations...
2022-12-0234 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSemantic Search Evolution with Marie HaynesToday on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google's Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. ...
2022-11-3037 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerRecovering from Algorithm Update Effects with Marie HaynesDr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update. With over 10 years of SEO experience, she's a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She's the owner...
2022-11-2240 min
Search News You Can Use - SEO Podcast with Marie HaynesAlan Kent from Google and Marie Haynes discuss tips for eCommerce and product review sitesIn this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm.
Links:
Google Search Central videos with Alan Kent
All things Google Merchant Center with Alan Kent
https://www.youtube.com/watch?v=0EMAqeyKYgk
How to improve your ecommerce websites presence in Search results (6 tips)
https://www.youtube.com/watch?v=YIUQolZDecM
How to...
2022-09-0153 min
Search News You Can Use - SEO Podcast with Marie HaynesDiagnosing a Drop in Google Traffic - Part 1Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more.
In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues.
Newsletter episode 240
https://www.mariehaynes.com/newsletter/episode-240/
Links mentioned in this episode:
Using...
2022-06-231h 01
Search News You Can Use - SEO Podcast with Marie HaynesLily Ray and Marie Haynes Discuss the Early Impact of the May Core Update!In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!
Newsletter episode 238
https://www.mariehaynes.com/newsletter/episode-238/
Subscribe to the newsletter:
https://www.mariehaynes.com/seo-newsletter/
Links mentioned in this episode:
How Google generates titles for documents with language or script misalignment
https://developers.google.com/search/blog/2022/06/title-script-misalignment
Lily’s recent article on E-A-T
https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/
Youtube’s use of knowledge graphs
https://www.youtube.com/watch?v=D-bTGefJj0A
Google’s announ...
2022-06-0947 min
Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth224 - [PEP TALK] Getting Your Spouse on Board with Investing in Your Business with Scott HaynesReady for your PEP TALK? In this episode, Scott and I chat about how getting him involved in the vision of the business was a huge catalyst for our growth,We Chat About:My story of sharing my vision of the business with ScottHow having Scott's support helped us grow the businessAdvice on how to start getting your spouse involvedAPPLY FOR THE MASTERMIND: https://www.hollymariehaynes.com/crushtherushcollectiveTEXT HOLLY: 614-810-4236 or click hereTAKE THE CEO WEEK CHALLENGE: https://www.hollymariehaynes.com/ceoweekI...
2022-05-2720 min
Search News You Can Use - SEO Podcast with Marie HaynesWhat is Semantic Search?In this episode, Marie shares her thoughts on semantic search. Semantic search is search that’s based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. Semantic search could possibly explain how Google can algorithmically tackle the questions they give us in their article on what site owners should know about core updates. This episode discusses how SEOs can use a knowledge of semantic search to improve the quality of th...
2022-04-2839 minSearch News You Can Use - SEO Podcast with Marie HaynesGlenn Gabe & Marie Haynes Discuss Google Core Algorithm Updates, Traffic Drops and Much MoreIn this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas:
Relevancy adjustments
Intent shifts
Overall site quality problems
Glenn and Marie share examples of the types of problems they have encountered when analyzing traffic drops and what lead to sites recovering after making changes.
Glenn’s post on traffic drops: https://ww...
2022-04-1456 minCrush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth210 - [PEP TALK] Setting Financial Boundaries in Business (he said / she said) with Scott HaynesReady for your PEP TALK? In this episode, Scott and I share how to set boundaries in business with your spouse but more importantly financial ones.We Chat About:Deciding when to talk about business and when to disconnectWhy we have weekly meetings with each other and what they includeReiterating the importance of open communicationTEXT HOLLY: https://bit.ly/TextHollyJOIN THE CRUSH THE RUSH CLUB: https://www.hollymariehaynes.com/plannerI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.c...
2022-04-0819 min
The Freelance PodclassThe Fully Booked Business Class with Holly Marie HaynesHow do you build a fully booked VA or freelance business when you only have a part-time schedule? Today we’re joined by Holly Marie Haynes, a productivity coach and business strategist who is living that experience right now. She shares tips to help you take back control of your time so you can create a long-term business strategy and pursue your ideal schedule and lifestyle! Podcast Outline: [0:73] Introduction to Holly Marie Haynes and the topic of building a fully booked freelance or VA business when you only have a part-time schedule - Holly tells the...
2022-03-1623 minSearch News You Can Use - SEO Podcast with Marie HaynesDawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUMIn this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links.
Links mentioned in this episode:
Dawn’s slideshares on Passage Based Indexing and Zipf's law
https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think
https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson
Reach Dawn at Bertey...
2022-02-171h 08Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth192 - [PEP TALK] Behind the Scenes of Running a Family Business with Scott HaynesReady for your PEP TALK? In this episode, we are discussing what it's like to work together in business and navigating leaving my corporate job as a family.We Chat About:What Scott thought when I first started this business When Scott knew it was time to let go of the corporate dependency Advice to those currently working with their spouseTEXT HOLLY: https://bit.ly/TextHollyJOIN THE CEO WEEK CHALLENGE: https://www.hollymariehaynes.com/ceoweekI hope these tips help! Keep in tou...
2022-02-0422 minSearch News You Can Use - SEO Podcast with Marie HaynesLily Ray & Marie Discuss Google’s Biggest Winners/Losers, Product Reviews, Title Tag Rewrites & MoreIn this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include:
- Lily’s articles on the winning and losing sites in Google’s 2021 updates
- Some sites affected by Product Reviews update don’t review products
- Manual actions for Discover and News sites and what they can tell us about the direction search is heading
- Title tag rewrites - Cyrus Shephard’s study
Links mentioned in this episode:
Lily’s article on SEO winners of 2021:
https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/
Lily’s article on SEO losers o...
2022-02-0348 minSearch News You Can Use - SEO Podcast with Marie HaynesWhat is Your Money or Your Life (YMYL) and does it matter to SEOs?What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google’s algorithms treat sites differently depending on whether or not their content contains YMYL information. And ev...
2022-01-2037 minSearch News You Can Use - SEO Podcast with Marie Haynes2021 Year End Recap, Google's Product Reviews Update and the Vicinity Local Search UpdateIn this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update.
This episode corresponds with newsletter episode 215:
https://www.mariehaynes.com/newsletter/episode-215-light-version/
Links mentioned in this episode:
Glenn Gabe's product reviews article:
https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/
Google’s blog post on the Product Reviews Update:
https://developers.google.com/search/blog/2021/12/prod...
2021-12-2332 minSearch News You Can Use - SEO Podcast with Marie HaynesInvestigating Google’s November Core and December Product Reviews Algorithm UpdatesThe podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing.
This episode corresponds with newsletter episode 213:
https://www.mariehaynes.com/newsletter/episode-213-light-version/
Links mentioned in this episode:
Google’s November core update announcement
https://twitter.com/googlesearchc/status/1460970568128385031
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/se...
2021-12-0936 min
Search News You Can Use - SEO Podcast with Marie HaynesDetails on Google’s June Core Update, Page Experience Update and SEO Q&A - Ep. 188In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes.
Links mentioned in this episode:
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/search/blog/2019/08/core-updates
MHC’s advice on E-A-T
https://www.mariehaynes.com/resources/eat/
Marie’s article on Needs Met and Understanding User Intent
https://www.marieh...
2021-06-1731 min
Search News You Can Use - SEO Podcast with Marie HaynesJune 2021 Core Algorithm Update Announced, Discussing Needs Met and More SEO News - Ep. 186Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers.
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/search/blog/2019/08/core-updates
MHC’s advice on E-A-T
https://www.mariehaynes.com/resources/eat/
Marie’s article on Needs Met and Understanding User Intent
https...
2021-06-0333 minSearch News You Can Use - SEO Podcast with Marie HaynesSignificant Algorithmic Turbulence, Meeting Users Expectations and More SEO News - Ep. 185Links mentioned in this episode:
What the Quality Raters’ Guidelines say about scientific consensus
https://www.mariehaynes.com/resources/scientific-consensus/
MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes
https://www.mariehaynes.com/product/scientific-consensus-whitepaper/
MHC’s advice on E-A-T
https://www.mariehaynes.com/resources/eat/
Marie’s article on Needs Met and Understanding User Intent
https://www.mariehaynes.com/understanding-user-intent/
Register for SMX Advanced (June 15-16, 2021) - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A
Past episo...
2021-05-2727 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle’s New AI Tool MUM (Multitask Unified Model), Google I/O and More SEO News - Ep. 184In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content.
In this episode:
SERP turbulence seen May 13-15
More on Google’s blog post on core updates
Info on improving E-A-T based on this blog post.
Links mentioned in this episode:
Google’s blog post on core updates
https://developers.google.com/search/blog/2019/08/core-updates
Google’s announcement on MUM
https://blog.google/products/search/introducing-mum/
MHC’s recent article...
2021-05-2021 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle’s Product Review Update, Changes to Core Web Vitals and More SEO News - Ep. 179In this episode Marie discusses:
What creators should know about Google’s product reviews update
https://developers.google.com/search/blog/2021/04/product-reviews-update
Google Has Changed Cumulative Layout Shift Metric
https://www.seroundtable.com/google-cumulative-layout-shift-metric-update-31233.html
Improved data filtering and comparison on Performance reports
https://developers.google.com/search/blog/2021/04/performance-report-data-filtering
John Mueller on disavowing old spam links
https://twitter.com/Marie_Haynes/status/1380168516557537282?s=20
This episode corresponds with newsletter episode 179:
https://www.mariehaynes.com/newsletter/episode-179-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_
2021-04-1551 min
Search News You Can Use - SEO Podcast with Marie HaynesLily Ray joins Marie to discuss Google’s New Badge Icons and More SEO News - Ep. 169In this episode Marie Discusses:
Bot traffic messing with Google Analytics
Google Discover
Discussion with Lily Ray Google Badge Icons
Show Support for Hamlet Batista
https://gofund.me/ddcb4bf4
Follow Lily Ray on Twitter:
https://twitter.com/lilyraynyc
This episode corresponds with newsletter episode 169:
https://www.mariehaynes.com/newsletter/episode-169-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Ma
2021-02-0337 minSearch News You Can Use - SEO Podcast with Marie HaynesMarie and Rand Fishkin discuss the Current State of SEO, Inferred Links, Link Building and Much MoreIn this episode:
Marie and Rand Fishkin discuss his recent post on inferred links & mentions
https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/
Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish
Bill Slawski's Article on Entity Extractions
https://gofishdigital.com/entity-extractions-knowledge-graphs/
This episode corresponds with newsletter episode 168:
https://www.mariehaynes.com/newsletter/episode-168-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Submit a question...
2021-01-2755 minSearch News You Can Use - SEO Podcast with Marie HaynesThe History of Marie Haynes Consulting and More Thoughts on the December Core Update - Ep. 165This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well.
This episode corresponds with newsletter episode 165:
https://www.mariehaynes.com/newsletter/episode-165-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
2021-01-0649 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle’s Request Indexing Tool, More on the December Core Update and SEO Q&A - Ep. 164In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
Our latest observations on the December core update
The request indexing tool is back!
How long does it take for Google to recognize quality improvements?
Is passage based ranking live?
Q&A: Would you disavow these old resource page links?
Also in the newsletter:
Google’s year in review
How does Google handle inconsistencies between content and structured data markup?
Success with Core Web Vitals
Episode #1 of Sustainable Monetized Websites
Content migration Guide from Bing
Great tip for coming up with content ideas
Interesting study that sh...
2020-12-2343 minSearch News You Can Use - SEO Podcast with Marie HaynesLatest News on the December Core Algo Update, Authoritative Links and Rankings + SEO Q&A - Ep. 163In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
The latest on the December core update
A message from Sitebulb
Google speaks out on the future of the Structured Data Testing Tool
Early issues with the WordPress 5.6 release
Using Ahrefs keyword rankings tool
Interesting study that shows correlation between authoritative links and ranking
Come work with us!
Q&A: Can you use schema for a contributing expert who is quoted in an article?
Also in NL:
GSC API changes
How to conduct and prioritize actions for a speed and Core Web vital analysis
John Mueller...
2020-12-1633 minSearch News You Can Use - SEO Podcast with Marie HaynesEarly Thoughts on December Core Algorithm Update and Much More SEO Q&A - Ep. 162In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
What we know so far about the December core update
A review of Google’s blog post on core updates and the questions asked
How to use Ahrefs’ Content gap tool to improve your content relevancy
Have the local SERPS changed with the December core update?
Q&A: Our newly made city TLD domains are outranking our main site. What should we do?
Also in the newsletter this week:
What the QRG say about monetization
Google testing the Page Experience indicator in the SERPS
FAQ on Core...
2020-12-0954 minSearch News You Can Use - SEO Podcast with Marie HaynesDisavowing Low Quality Links, Google’s Conversational Search and More SEO Q&A - Ep. 161In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
SERP Turbulence in November and December
Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T
Google’s conversational updates to search will mess with keyword research
Theorizing why Google may be taking longer to index new content
Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands?
Q&A: Is paginated content duplicate content in Google’s eyes?
Also in newsletter:
Say Goodbye to Google’s AI created AMP stories
Comparing GSC crawl da...
2020-12-0237 minSearch News You Can Use - SEO Podcast with Marie HaynesManual Actions Temporarily Disappear, A New GSC Crawl Report and More SEO Q&A - Ep. 160In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
Turbulence in the SERPS in November
What we noticed when manual actions disappeared
New GSC crawl stats report
Using Ahrefs link intersect tool
Insight into Passage Based Ranking, coming soon
You should switch to HTTPS now!
Continuing spike in GMB suspensions
Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc?
Q&A: Mini site review for nonprofitinformation.com
Also in Newsletter:
Unveiling the new Google Webmaster Blogs
Excellent link building tip
Interesting tip from Gary Illyes re crawling
...
2020-11-2552 minSearch News You Can Use - SEO Podcast with Marie HaynesPossible November Algorithm Updates, Changes to Google's Disavow Tool and Much More - Ep. 159In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
November 8, 2020 SERP turbulence
Possible update happening now, Nov 17 and 18
Google may not release a core update for a while
Ahrefs tip of the week - looking at link anchors
Google announces changes to the disavow tool
Changes to the remove outdated content tool
What Google’s product-related subcategories can tell us about how Google looks at intent
Local SEO: Possible small update?
Local SEO: Google’s Small Business Advisors program
Local SEO: Unpublished review issue likely fixed
Q&A: Is it better to consolidate 3 sites into one...
2020-11-1849 min
Search News You Can Use - SEO Podcast with Marie HaynesNovember SERP Turbulence, Core Web Vitals and How the Search Quality Raters Work - Ep. 158In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Early November SERP turbulence
How do Google’s search quality raters work?
Ahrefs.com tip of the week
Core Web Vitals and other UX signals will be ranking factors as of May 2021
Google Webmasters now has a new name
Latest info from Search Off the Record - info on canonicalization
Tip for sites hit by broad core updates
Great tip for Youtube video ranking optimization
Local SEO: Poss mild update?
Local SEO: GMB call tracking is rolling out
Local SEO: Hijacked GMB listings are on the ri...
2020-11-1141 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle’s DeepRank, Possible Algorithm Update and More SEO Q&A - Ep. 157In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
October 26-28 possible Google update
Marie summarizes info from Google’s How Search Works video
The latest WordPress Update (5.5.2 has issues)
Local SEO: GMB showing cases statuses
Local SEO: Don’t edit your GMB right now!
Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update
Also in the newsletter this week:
Google removing data-vocabulary.org markup soon
How to rank on Google: 25 step master checklist
Deadly sins of link building
How does Google treat capitalization in HTML attribute names
How to get the...
2020-11-0449 min
Search News You Can Use - SEO Podcast with Marie HaynesPassage Based Ranking, Tips for Google Discover and SEO Q&A - Ep. 156In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
October 20, 2020 - possible minor update
Request indexing problems in GSC not connected to indexing bugs
Marie’s current thoughts on how passage based ranking will change SEO
Tips from Google on getting more discover traffic
Chrome 86 to block abusive notification requests
Things we learned about how Bing values content
Bing has indexing issues too now
Local SEO: Missing product descriptions in GMB seem to be resolved
Local SEO: Restaurant wait times now fixed
Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on i...
2020-10-2850 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle’s SearchOn Event, Changes to the Quality Raters Guidelines and More SEO News - Ep. 155In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The latest on the September indexing issues (including September 21)
October 13 - possible update (but probably not)
What we learned from the SearchOn event
What has changed in the updated QRG?
MHC’s updated textbook on removing manual actions is out
How to schema has fully rolled out on desktop
Google discusses EAT and how it relates to health and medical sites
Could slower URLs negatively impact your entire site?
Request indexing in GSC not working
Possible data anomalies in GSC re web stories
The Justice Department ha...
2020-10-2151 minSearch News You Can Use - SEO Podcast with Marie HaynesNew Google Analytics, Understanding Query Intent and More SEO Site Audits - Ep. 154In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
September and October Google SERP turbulence
October 5, 2020 - possible small update
Our link auditing webinar is this week!
New Google Analytics is coming
Understanding transactional vs informational intent
What we learned from Search off the Record’s discussion on Google Caffeine
Q&A: Why can we not get review stars in the SERPS?
Q&A: Mini site review for sometimessailing.com
Also in NL
Web Stories being introduced to Discover
How does Google autocomplete work?
Google podcast manager
Why is Google preferring Pinterest for many adult se...
2020-10-1446 minSearch News You Can Use - SEO Podcast with Marie HaynesUnraveling Google's September Indexing Issues, Syndicating Content and SEO Site Reviews - Ep. 153In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Unraveling the indexing issues from September 2020
Can syndicating content hurt Google’s assessment of quality for your site?
WordPress now lets you add rel=“sponsored” to links
Would you ask for a link from a friend who owns an unrelated website?
Local SEO flux
New metrics in GMB
New info on whether you can have multiple GMB listings
Mini site review: ladyleeshome.com
Mini site review: prettypurpledoor.com
Q&A: Should you noindex your terms and conditions and privacy policy pages?
Also, in newsletter:
Google shopping is goi...
2020-10-0747 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle Mishandling Canonicals, Indexing Issues and More SEO News - Ep. 152In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
September 21-24 - significant Google update is likely
Google is mishandling canonicals and causing serious indexing issues
MHC link auditing webinar coming up soon
Problems with Google News Indexing
Local SEO: Some algo turbulence
Q&A: How to better optimize category pages
Q&A: Why am I seeing more impressions this year but fewer clicks?
Q&A: Mini site audit for ilovemychi.com
Also in newsletter:
Should you use exact match anchors for internal links?
Tips for getting better reviews
How to set up scroll depth...
2020-09-3051 min
Search News You Can Use - SEO Podcast with Marie HaynesSept 14 Algorithm Update, Does Shared Hosting Affect Rankings and More SEO News - Ep. 151In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
September 14 algorithm update
Possible September 24 algorithm update
Upcoming link auditing webinar with Marie Haynes
Google has a new blog to teach us about quality
Can shared hosting with low quality sites hurt your ability to rank?
Local SEO: More reviews can help improve rankings
Updates to GMB guidelines
Ahrefs webmaster tools - why are some SEO’s upset that this tool is now free?
Q&A: Are local sponsorship links a good idea?
Q&A: Mini site review for inspireditaly.com
Q&A: Mini site review fo...
2020-09-2349 minSearch News You Can Use - SEO Podcast with Marie HaynesCMS Platforms Ranked by Speed and Quick SEO Site Audits - Ep. 150In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
No significant algorithm updates this week
Do you need to wait for another core update in order to see recovery?
Another delay in GSC index coverage data
How an impression triggers in GSC
Sistrix analysis of the slowest CMS platforms
Local SEO: New coronavirus attributes in GMB
Q&A: Mini site review for greenbabydeals.com
Q&A: Mini site review for sewasoftie.com
Also in Newsletter:
Was your Google Discover traffic affected by the August 10 Google glitch?
Google on how they keep information trustworthy in search
...
2020-09-1648 minSearch News You Can Use - SEO Podcast with Marie HaynesRecovering from a Google Core Algorithm Update, Disavowing to Improve Rankings and More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Ranking turbulence early September 2020
Can Google penalize a site without notification?
Using SEMrush to find and repair mixed content issues
Can disavowing improve rankings?
Do you need to wait for a core update in order to see recovery?
How do each of the backlink tools compare?
Possible local update
Q&A: Site review for a home security site
Also in Newsletter:
Great illustrations to use to teach SEO concepts
Steps for migrating to https
Do images in the image:loc tag count towards the 50,000 XML sitemaps...
2020-09-0950 minSearch News You Can Use - SEO Podcast with Marie HaynesAugust 24th Update, Bing Ranking Factors and SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible update August 24, 2020 - might be related to SERP features
Search Off the Record - info on indexing waves, the sandbox and crawl budget
Google has a new system for reporting bugs
How to see if a page has won or lost SERP features with SEMrush
Moz’s title tag experiments
Google ignores affiliate links
Also in Newsletter:
SEO Mythbusting on site migrations
Interesting info on whether you should change the “last updated date” when making minor changes
WordPress publishing a maintenance release to stop sites from b...
2020-09-0248 minSearch News You Can Use - SEO Podcast with Marie HaynesPossible Aug 17th Algorithm Update, the Value of a Wikipedia Page and More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
August 17, 2020 - possible Google update
Do keywords in your url help with rankings?
The value of being in Wikipedia
SEMrush site crawls
Some nofollowed links may be passing signals now
Is it cloaking if you hide tracking pixels?
Google might need to reveal info about algo updates
Q&A: If a site that links to me gets sold and used as spam, will that hurt me?
Q&A: Why isn’t my site regaining rankings after removing an unnatural links manual action?
Q&A: Is it ok...
2020-08-2649 minSearch News You Can Use - SEO Podcast with Marie HaynesAnother Indexing Glitch, Search Console Insights and More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Odd turbulence in the algo continues - Aug 15/16 glitch?
SEMrush Sensor tips
Fast pages to be labelled in Chrome
Search Console Insights beta
ScrollToText Fragments now appearing in GSC
What you need to know about using machine translated content
Does Google monitor sites that file a disavow?
Do outbound unnatural links manual actions hurt a site’s ability to rank?
Here’s why you may have lost rich snippets after the May 2020 Core Update
Possibly some local algo turbulence?
Some GMB listings are missing the website link...
2020-08-1948 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle Indexing Glitch, Guest Posting and More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The great outage that looked like a massive Google update
What do we know about the algo turbulence July 21/27, 2020?
Important news if you use the GSC API
Did Google really say that guest post links have zero value?
Important thing to know about Cumulative Layout Shifts (CLS)
How many sites would pass Google’s Core Web Vitals right now?
Local SEO: Call buttons in local Knowledge Panels on desktop
Q&A: Does MHC use the Google Knowledge Graph Search API?
Also in Newsletter:
Deeper thoughts on th...
2020-08-1240 minSearch News You Can Use - SEO Podcast with Marie HaynesHow Google Values Comment Quality, Algorithmic Manual Actions and More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Two minor Google updates recently (most likely)
Using SEMRush to analyze Pinterest in the May core update
New info from Google on how comment quality can hurt or help your site
Manual actions may be handled differently at Google now
Local SEO: No significant updates
Local SEO: New GMB attribute - “black owned”
Local SEO: What we know about those $50/month upgraded GMB plans
Also in Newsletter:
More on the government update June 2020
Google career certificates
New structured data for image licensing
Discussion on the reasonable surf...
2020-08-0553 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle Web Stories, User Generated Content, Plus more SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible small update July 23
Web stories
Page Speed info we learned from Martin Splitt and Eric Enge’s talk
Important info for sites with ugc
Q&A: How to trim down a massive disavow file
Q&A: Should you put dates on your blog posts and articles?
This episode corresponds with newsletter episode 143:
https://courses.mariehaynes.com/search-news-you-can-use/episode-143
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
2020-07-2939 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle and Scientific Consensus, Mobile First Deadline Changed + More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
No significant algorithm updates this week
Google discover documentation updated to show that E-A-T is important
Google’s latest move to block content that contradicts scientific consensus
Mobile first indexing deadline has been moved
Site: issues at Google
Issues with FAQ markup appearing less frequently
Local SEO: Q&A and reviews are reappearing
Q&A: We have two product pages ranking, but the wrong one is winning
Q&A: What does Google mean when they ask about exaggerating or shocking headlines or page titles?
This episode co...
2020-07-2240 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle Discover & E-A-T, Minor Algorithm Changes and More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible small update July 6, 2020
New reference to E-A-T in Google’s documentation on Discover
Image search drawing entity info from Knowledge Graph
What we learned from Sistrix’s study on CTR
Should you disavow links from scraped articles?
What if a captcha is slowing your site down?
Is one site better than two?
Are category pages considered duplicate content?
How Google handles singular vs plural words
Is valid HTML a ranking factor?
What should you do if a site copies your content?
More evidence to explain the...
2020-07-151h 03Search News You Can Use - SEO Podcast with Marie HaynesJune “Government” Algo Update, Bing's Webmaster Guidelines and More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Detailed discussion on the June 22/23 “government” update
The Rich Results tool is replacing the Structured data testing tool (and SEOs are not happy about it)
Clarification from Google on what happens when you file a spam report
We learned a LOT from Bing’s updated webmaster guidelines
Google may be making more changes to affect sites with self serving reviews
Gary Illyes robots.txt question. Here is why so many SEOs answered incorrectly
Difference between discovered, not indexed and crawled, not indexed
John Mueller comments on a site...
2020-07-081h 00Search News You Can Use - SEO Podcast with Marie HaynesPossible June 22/23 Algorithm Tweak, Google updates ‘How Search Works’ Doc and More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible update June 22/23 promoting authoritative sites?
Google updates their How Search Works documentation
More on Google’s free product listings
How to leverage your competitors’ scroll to text results
Can irrelevant links hurt you?
Will adding hreflang help you rank better?
More on the Disqus comments not being indexed.
Why isn’t IBM’s structured data returning review stars?
Local SEO: Google sending notices when reviews are removed
Local SEO: Business messaging is expanding
Tips on improving author E-A-T
Q&A: Can a popular posts section help imp...
2020-06-3052 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle Indexing Disqus Comments, HARO Links and More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible Google update June 23?
Google glitch with indexing Disqus comments
How To Schema producing rich results again
Why did this site see no uplift after building 109 links through HARO and other methods?
Could Google be selectively choosing which links to pass PageRank through?
How to verify if your site has been moved to mobile first indexing
What can happen if your site goes unverified in GSC for a while
Does the order of urls in your sitemap matter?
Tips for optimizing eCommerce category pages
You can...
2020-06-2452 minSearch News You Can Use - SEO Podcast with Marie HaynesChanges in Search Patterns, Getting Content Indexed and More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
June 7-9 algorithm turbulence
Another hint from Google that might explain why you’re struggling to get content indexed
More from Google on the nofollow changes
Recent manual action removals at MHC
How to monitor performance of Recipe Structured Data
How-To schema testing appears to be over
Can rel=sponsored and rel=ugc be used for ranking purposes?
Are all links in guest posts unnatural?
Interesting case where two similar sites could not rank at the same time
Are old quality issues still seen by Google?
Ca...
2020-06-1758 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle's Webspam Report, A Possible Algorithm Update and Much More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
A Possible algorithm update today?
What does it mean now that Prabhacker Raghavan is the new head of search at Google?
What we learned from the Google webspam report
Bing has a new backlink tool
Bing site scan
Google is now highlighting text on a page that was in the featured snippet you clicked - you can disable this apparently
Are homepages now eligible for rich results?
Should we be optimizing for user intent?
Is a link still a good link if it points to a 404...
2020-06-1057 minSearch News You Can Use - SEO Podcast with Marie HaynesMarie interviews Google's John Mueller, Discussing Link Quality, Thin Content, E-A-T and Much MoreIn this special episode of Search News You Can Use, Marie Interviews Google Webmaster Trends Analyst, John Mueller!
Just prior to their conversation, Marie discusses some SEO new including:
- Core web vitals announced as a future ranking factor
https://www.mariehaynes.com/core-web-vitals/
- Was there a tweak to the Google core update?
In the full interview with Google’s John Mueller they dive into topics like link quality, content quality, thin content, manual actions, E-A-T and much more.
This episode corresponds with newsletter episode 135:
https://courses.mariehaynes.com/search-news-you-can-use/episode-135
Submit a question for the next Q&A: ht...
2020-06-0354 min
Search News You Can Use - SEO Podcast with Marie HaynesA Theory on Ranking After the May Core Update, Plus More SEO News and Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The latest on the May core update
Have search results improved since the May core update? And an interesting theory that could help you rank really well.
**John Mueller is our guest next week!**
New podcast from Google Webmasters
Was there a Google update tool
Are robots.txt directives case sensitive?
Do unlinked brand citations help?
Marie’s thoughts on the SEMRush post on manual actions
SERP autocomplete research tip
How to remove “uploaded by” attribution in SERPS
A possible non-technical reason for pages to drop out of...
2020-05-2752 minSearch News You Can Use - SEO Podcast with Marie HaynesThe Latest on the May 2020 Core Update and More SEO Q&AIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The latest on the May 2020 core update
Exciting guest joining the MHC podcast soon!
Chrome to block resource heady ads
Support for Guided Recipes has arrived
Pages with minimal text can still rank well
Index selection is closely associated with space and content quality
Infinite scroll can cause indexing issues
Google on user generated content
How long does it take for Google to revisit a 410 page?
How many url parameters are too many?
How does Google handle a site with multiple meta descriptions or title tags?
...
2020-05-2055 minSearch News You Can Use - SEO Podcast with Marie HaynesEarly Thoughts on the May Core Update and Much More SEO NewsIn this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
MHC’s early analysis of the May 2020 Core update
New - Rising Retail Categories by Google
Google is displaying date and creator of Youtube videos rather than the article itself
Robots.txt is always obeyed by Google
Updating your title tag to the current year is not enough
Geotargeting does not restrict a site to only be shown in that region
Being on the first page is a sign you’re doing things well
Slow declines over time may mean that your website is becoming less rele...
2020-05-1355 minSearch News You Can Use - SEO Podcast with Marie HaynesMay 2020 Google Core Algorithm Update and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
Early thoughts on the May 2020 core update
How to stay up to date on algorithm changes
How to determine whether your traffic changed due to an update or Coronavirus
Web Vitals from Google
GSC now supports Special Announcement structured data
Gary Illyes on the importance of page speed
Does old, out of date content bring down Google’s perception of quality for your site?
Don’t resubmit a second reconsideration request if you have one still pending
How long does it take for Google to deindex pages if your site...
2020-05-061h 04Search News You Can Use - SEO Podcast with Marie HaynesContent Silios, How-to Schema and Much More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
No significant algorithm updates this week (but many changes due to covid-19)
GSC adds copy to clipboard button
New how-to schema appearing in SERPS
Should you link internally across topic silos
Tips for using Google trends
Http images could be harming your site
Can non-owners submit indexing requests in GSC?
Using html and CSS to show different images in dark mode
Can hrefllang help you rank better?
Missing GSC data again - what impact are we seeing at MHC?
Cloudflare more fully integrated with Shopify now
Moz released their...
2020-04-2945 minSearch News You Can Use - SEO Podcast with Marie HaynesSERP Changes in Times of Crisis, E-A-T Webinar and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
The current impact of COVID-19 on the SERPS
Google can move to prefer authoritative sites in times of crisis
Google shopping free for all merchants
Google had another indexing issue - Apr 21
We’re seeing more YouTube videos in featured snippets
Study: Does removing featured snippets result in less traffic?
Do all of your hreflang attributes need to be correct in order for it to work properly?
Does Google follow links from a 404 page
Does Google always give out example links with a manual action?
How BingBot works
What do...
2020-04-2236 minSearch News You Can Use - SEO Podcast with Marie HaynesHow Bing Ranks Websites, Is E-A-T a Ranking Factor and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
Does user search behavior during COVID-19 impact rankings?
More from Google on whether E-A-T is a ranking factor
How Bing ranks websites
Google launching journalism relief fund
Google started a blog series featuring case studies
Bing has max-snippet and other features now
More from Google on whether guest posts are unnatural
More from Google on the importance of being unique
Amazon cutting affiliate commission rates
Chrome 81 is now rolling out
If you are missing keyword ranking data for some keywords, this could be why
France has ordered Google to...
2020-04-1555 minSearch News You Can Use - SEO Podcast with Marie HaynesMore Major Search Pattern Changes, Hidden Content and Other SEO NewsIn this episode Marie discusses the latest in SEO news, including:
In depth look at how Coronavirus is continuing to affect search patterns
Will Google stop pushing core updates during this crisis?
New ways to highlight COVID-19 announcements in Google Search
Google is temporarily rolling back same site cookie labelling
Some SERPS have featured snippets lower down on the page now
Google is testing review star placement and colour
More discussion on whether content behind tabs is given less weight
Should your most popular pages be linked to from your navigation?
Does old school link building hold any merit?
More...
2020-04-0834 minSearch News You Can Use - SEO Podcast with Marie HaynesChanges in Search Trends or Possible Algo Update and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
Possible Google update March 23, 2020 (and maybe March 27?)
Weekly poll - how is Coronavirus impacting your search traffic?
Are you seeing a drop in leads due to Covid-19?
How to pause your business online in Google Search
New info from Google for health sites re Covid-19 content
Update on Chrome release timeline
New GSC features
Interesting case of a site hurt by odd robots.txt issue
Google may be using author vectors to determine who wrote your content
If your site is down, how long will it take for rankings...
2020-04-0140 min
Search News You Can Use - SEO Podcast with Marie HaynesCoronavirus and Organic Traffic, Reconsideration Requests and Much More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
The current impact of the Coronavirus on SEO
Examples of businesses that are adapting in this hard time
Chrome 81 is delayed
Insecure images now blocked by Chrome
New Google resource for Covid-19
Right sided featured snippets have mostly all been moved
Important info for sites using urls with anchor fragments
Hosting companies may have issues in this hard time
New guide from Youtube about hosting virtual events
How manual actions are handled
Reasons for your AMP carousels to not rank
Will Google hide search results that require a paywall...
2020-03-2542 minSearch News You Can Use - SEO Podcast with Marie HaynesCoronavirus and the Impact on the SEO Industry, Possible Algo Updates and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
Possible small update March 10, 2020
Discussion on the impact of COVID-19 on businesses, SEO companies and more
Bing may be pushing out more algorithm updates lately
GMB and Google Ads support may be unavailable for a while
New schema for COVID-19 info sharing
Increase to AMP CSS limit
Youtube video review is all machine learning for now
If have multiple product variations, should you create pages for each?
Does Google hate affiliate sites?
You can filter and sort Google sheets by colour now
Reddit is using rel=ugc nofollow for...
2020-03-1831 minSearch News You Can Use - SEO Podcast with Marie HaynesCoronavirus Traffic Fluctuations & Discussion, Security Certificates and Much More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
Do you need an SSL certificate on a site that you are going to redirect?
Coronavirus is likely affecting your site’s traffic
March 3-7 possible Google update
Mobile first indexing soon to be rolled out to 100% of websites
Google assistant can now read articles aloud on your browser
More “in this video” in the SERPS
PDFs in mobile SERPS
Training info from Google re sitemaps
How does Google process hreflang?
How does Google use H tags?
Google analytics bug causing people to not be able to switch accounts
Don’t...
2020-03-1146 minSearch News You Can Use - SEO Podcast with Marie HaynesFebruary Algo Turbulence, Google’s Nofollow Changes Go Live and Much More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
More on the February algo turbulence
Google’s new nofollow changes are live
People are still having trouble getting new content indexed
Google planning to switch all sites to Mobile First Indexing soon
New tips from Google on best practices for News coverage
Free access to Google’s advanced Hangouts Meet video conferencing
New Youtube Liaison
New icons on Google images
Has there been an increase in manual actions for outbound unnatural links?
Google has updated their FAQ guidelines
Googlebot will not click a “load more” button
Google has a new co...
2020-03-0452 minSearch News You Can Use - SEO Podcast with Marie HaynesIncreasing Your Featured Snippets, New Google Search Console Exports and More SEO Q&AIn this episode Marie discusses the latest in SEO news, including:
Continuing ranking shifts throughout February
Is Coronavirus interfering with your client’s traffic patterns?
You can now export more data from GSC
New options for displaying licensing badging on Google Images
Great content idea - X vs Y
How to increase your odds of getting a featured snippet
Can you see Discover traffic in Google Analytics?
Are H1 tags necessary for ranking?
How does Google use E-A-T?
Ahrefs keyword data is a little different now
New Bing Webmaster Tools
Safari no longer accepts https certificates valid for more than 398 da...
2020-02-2648 minSearch News You Can Use - SEO Podcast with Marie HaynesLatest on the February 7th-14th Google Update, Local Update and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
The latest on the February 7-14(ish) Google update
Local Search update February 14-18
Nofollow changes go live soon
Changes made to the GSC change of address tool
Interesting observation about E-A-T and knowledge graphs
How long does it take Google to process your disavow file
Internal linking advice
More on affiliate link disclosure
You can now add more images to Google posts
Google changed their advice on adding keywords to your GMB description
Q&A: Why is this site getting more than 2 organic listings for this search?
Q...
2020-02-1948 minSearch News You Can Use - SEO Podcast with Marie HaynesFebruary 7th Algorithm Update, Indexing Issues and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
If you have two noindex tags on a page, which one will Google honour?
Early thoughts on the February 7 Google update - it’s a big one!
More discussion on the issue where pages are dropping out of the index
New GSC report for review snippets
Interesting comments from Gary Illyes on the future of nofollow
Chrome to block intrusive ads Aug 2020
Google mistakenly issued GSC verification notices for sites verifying with GTM
Problem with GMB images
Many LA law firms being reported as permanently closed
Don’t list urls...
2020-02-1248 minSearch News You Can Use - SEO Podcast with Marie HaynesGoogle Indexing Theory, Affiliate Links and More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
Possible minor updates on January 27 and February 3, 2020
Is Google dealing with low quality content even before it gets indexed?
More info from Google on the use of affiliate links
Is Google suppressing sites that give potentially harmful information about coronavirus
GTM verification in GSC is fixed
Right sided featured snippets no longer deduplicated
If you lose a featured snippet, you’ll likely lose voice queries
How long does it take for Google to index site changes?
What does the closure of Jumpshot mean for SEOs?
SEO is listed as th...
2020-02-0537 min
Search News You Can Use - SEO Podcast with Marie HaynesMajor Featured Snippet Changes, Google Core Updates and More SEO News and Q&AIn this episode Marie discusses the latest in SEO news, including:
The latest on the January 2020 core update
January Featured Snippet changes
Reconsideration requests are taking a long time
URL removals are back in GSC
Favicon changes in the SERPS
Can a missing favicon be a sign of a core update hit?
Google maps slows down page speed
Can you use Javascript 301’s?
Do links in PDFs pass PageRank?
Potential dangers for people playing around with favicons
Was Forbes penalized by Google?
Do links in profiles help with ranking?
Q&A: Should a blog be on a subdomain or a fo...
2020-01-2949 min
Search News You Can Use - SEO Podcast with Marie HaynesMore on January Core Update, Structured Data and Much More SEO NewsIn this episode Marie discusses the latest in SEO news, including:
https://courses.mariehaynes.com/search-news-you-can-use/episode-116/
The latest on the January 13, 2020 Core update
Many affiliate sites were hit by the January Core update
Was spam deindexed with the January Core update?
Important info for recipe sites
Legacy mobile app properties for GA shutting down
Changes to online shopping
Changes to cookies
Is structured data necessary in order to rank for recipe sites?
A common reason for a disavow file to not upload - and how to fix it
Discussion on whether widget links are unnatural
Should you noindex tag...
2020-01-2231 min
Search News You Can Use - SEO Podcast with Marie HaynesJanuary 2020 Core Algorithm Update, Disavow Study & More SEO NewsMarie discusses the latest news in the world of SEO, including:
January 13, 2020 Core Algorithm update
Chrome will still block push notifications
Improvements to the rich results tester
New features for Google Travel
Is Google handing out more manual actions lately?
Desktop results are going to look different soon
What your headlines say about your content
Interesting Disavow case study
Link building inspired by Gwenyth Paltrow
Will noindexing tag and search pages affect your rankings?
What happens when you exploit a link building tactic
Should you disavow links from sites that send no traffic?
Pinterest Trends
Google maps now showing “in be...
2020-01-1555 min
Search News You Can Use - SEO Podcast with Marie HaynesPossible Holiday Algorithm Update, Penalty Reconsideration Requests and Much More SEO NewsMarie discusses the latest news in the world of SEO, including:
December 26, 2019 - possible minor algorithm update?
Conclusion of the Wix SEO competition
MHC now has a company Twitter handle
Issues with the url parameter tool in GSC
New Data Studio released
Why do we sometimes see >2 results for one company on Page 1 now that we are supposed to have diversity?
Reconsideration requests are taking longer than usual lately
Linking in the Google Discover feed
Users now commenting about live TV in the Google SERPS
You always need text on a page
You can mute individual GSC messages
Is E-A-T...
2020-01-081h 00
Search News You Can Use - SEO Podcast with Marie HaynesSEO Tips, Knowledge Graph Discussion and More NewsMarie discusses the latest news in the world of SEO, including:
No obvious algorithm updates
Interesting thoughts on changes to the Knowledge graph
What’s happening in our Wix SEO competition
BERT affects 10% of queries world wide
How Google uses machine learning in search
Google is using machine learning in Google News
Site: not working in Google news
Doorway page info
Quotes from Aleyda Solis’ interview with the webmaster trends analysts
Interesting reason for GMB reviews to disappear
Win a free paid newsletter subscription!
https://www.wixseolovers.com/post/wix-seo-contest-wrap-up
Submit a question for the next Q&A: Mariehaynes.com/qa-w...
2019-12-1829 min
Search News You Can Use - SEO Podcast with Marie HaynesQuality Updates & Subdomains, Multi-Language BERT and More SEO NewsMarie discusses the latest news in the world of SEO, including:
Algorithm updates - nothing obvious this week
Quality updates can affect different subdomains
More on the Nov 8 update and outbound links
BERT live in many more languages now
BERT is used by Google to analyze page content
Robots.txt experiment - can a page be indexed if blocked in robots.txt?
Updated Quality Raters’ Guidelines - here is what changed
Disavow case study
Why would Google crawl with Gbot for desktop when a site has been moved to mobile first indexing?
Update to Google assistant based on your diet
Up...
2019-12-1142 min
Search News You Can Use - SEO Podcast with Marie HaynesGoogle’s Local Search Algorithm Update, Disavowing Links and More SEO NewsIn this episode, Marie discusses the latest news in the world of SEO, including:
Was there a Google update this week?
More info from Google on the November Local Search Update (Bedlam)
The latest on our Wix SEO competition - https://www.wixseolovers.com
Sundar Pichai now CEO of both Alphabet and Google
New message interface in GSC
Google often ignores links from spammy sites
When Google picks the wrong canonical
Can BERT cause pages to drop out of the index?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Ma...
2019-12-0427 min
Search News You Can Use - SEO Podcast with Marie HaynesAlgorithmic Turbulence, Recipe Sites & Rich Results Plus More SEO NewsIn this episode, Marie discusses the latest news in the world of SEO, including:
November algorithm turbulence
The November 8 update: Should you disavow?
New GSC reporting for product pages
Recipe sites suffering due to new rich results previews
Can you remove a link by blocking the target page in robots.txt?
More on “indexed, though blocked in robots.txt”
If you have an AMP and non-AMP version which is used when Google determines page speed?
Should you use internal links for references, or a list at the end of your article?
Why do links removed with the URL removal tool some...
2019-11-2747 min
Search News You Can Use - SEO Podcast with Marie HaynesNovember 8th Google Update, Author E-A-T and More SEO NewsIn this episode, Marie discusses the latest news in the world of SEO, including:
More on the November 8, 2019 Google algorithm update
Possible update on November 11, 2019
The latest on the Bedlam update (local update November 5)
Google may remove your organic listing if you have a featured snippet
Rendering counts against your crawl budget
Tip re structured data use
What to do with mixed content
Does Google penalize for duplicate content?
Marie’s thoughts on the Wall Street Journal article damning Google
You can now report spammy GMB users
Q&A: Should authors have multiple pages to extol their different areas of au...
2019-11-2038 min
Search News You Can Use - SEO Podcast with Marie HaynesAn Unannounced Google Algorithm Update + A Bunch More SEO News, Tips and TricksIn this episode, Marie discusses the latest news in the world of SEO, including:
November 8, 2019 algorithm update - quite possibly a link quality update
November 4-5 local update
Recipe sites still having issues getting images indexed
We’re hiring!
More from Google on Page Speed
Google adding locations in title tags
How to know when to use the disavow file
Does Geo-targeting in GSC mean you won’t rank outside of our targeted areas?
Project Nightingale - big news in the health industry
GMB limits how many service areas a business can have
GMB discontinuing toll free numbers
Q&A: Shou...
2019-11-1341 min
Search News You Can Use - SEO Podcast with Marie HaynesSEO & the BERT Algo, Google Webmaster Conference Highlights and Much More NewsIn this episode, Marie discusses the latest news in the world of SEO, including:
November 3, 2019 - possible quality tweak
The most recent BERT info that is important to SEOs
Summary of Dawn Anderson’s post on BERT - What SEOs need to know
https://searchengineland.com/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding-324522
Does Google have a BERT score?
Does Google use Bert to understand pages?
Site Kit by Google available for all WordPress users
The new speed report in GSC - is it accurate?
What Fitbit being acquired by Google could mean for SEO
Highlights from the Google Webmaster Conference
Controversy over how Google parses ro...
2019-11-0652 min
Search News You Can Use - SEO Podcast with Marie HaynesGoogle's BERT Algorithm Update and More SEO News + Q&AMarie discusses the latest news in the world of SEO, including:
October 21, 2019 update - is it connected to BERT?
Examine’s partial recovery
What you need to know on BERT
What are the effects of losing rich result enhanced searches?
Is Google still pushing more image thumbnails on desktop?
Youtube’s “in this video” timestamps are appearing now
Google chooses the timestamps for your pages
New FTC ruling: selling followers/likes is now illegal
How many SEOs have purchased links in the last 5 years?
Microsoft no longer supporting flash
Google maps bug can affect sites using tracking parameters
Q&A: how to i...
2019-10-3039 min
Search News You Can Use - SEO Podcast with Marie HaynesGoogle’s Gary Illyes Q&A discussion, Pubcon/Search Love Recap and Much More SEO NewsIt's been 2 weeks since the last podcast, so there is lots to discuss in the episode. This week Marie covers:
-Many tips Marie learned at Pubcon Vegas and SearchLove Boston
-New user strings used by Googlebot
-New change of address tool in GSC
-Poss small Google update October 14-19, 2019
-Indexing issues October 16, 2019
-Structured data for Google Assistant
-Tips for winning featured snippets
-Is content behind tabs still being devalued?
-How to tell if your Google Analytics data is being sampled
-How valuable is your About page content?
-How to find competitors’ GMB categories
-Tip for ranking better on Apple maps
-C...
2019-10-2356 min
Search News You Can Use - SEO Podcast with Marie HaynesPossible Link Related Algorithm Update, Analytics for AMP Stories, and More SEO Tips & TricksMarie discusses the latest news in the world of SEO, including:
Aug 22-29 - possibly a big link related update
100th episode is coming soon - free paid version for everyone, contest and live podcast next week
Auto DNS verification with Google
Reminder - no index no longer supported in robots.txt
Analytics for AMP stories
How to check GSC to see if you have been moved to Mobile First Indexing
Google can still crawl with Googlebot for Desktop after being moved to MFI
When will the robots.txt tools be available in new GSC?
Update on Dejan SEO manual...
2019-09-0431 min
Search News You Can Use - SEO Podcast with Marie HaynesGoogle’s Announcement on Core Algorithm Updates, Measuring Scientific Consensus and SEO Q&AMarie discusses the latest news in the world of SEO, including:
More on the June/July algorithm turbulence
https://Mariehaynes.com/algo
How could Google measure scientific consensus?
Info from Google on Core Updates
Marie’s take on the SEO Twitter drama that followed after Google linked to several SEO’s (including us!)
Evergreen rendering in Googlebot
Fresh Featured Snippets
Disavow case study
Q&A: How often should you file a disavow?
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
2019-08-0741 min