Shows
Engage3: Trends in Retail TechnologyEngage3: Insider Track with Bill Bishop2021-03-0212 minEngage3: Trends in Retail TechnologyNielsen Prediction Personalized Pricing With Personalized Health Will Create a Race to the TopKen and Marcia talk about the opportunities in combining personalized pricing with personalized health to appeal to consumers’ health and wellness goals. The two predict that a renewed focus on consumers will create a race to the top, instead of a race to the bottom for retailers. This is Part 3 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen at GroceryShop in September, 2019.2020-01-1503 minEngage3: Trends in Retail TechnologyNielsen Only 10 Items Determine 50 of Consumers' Price Image of a RetailerMarcia Webb, VP of Specialty Retail at Nielsen, cited research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Listen to Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb at GroceryShop in Las Vegas in September, 2019.2020-01-0807 minEngage3: Trends in Retail TechnologyNielsen's Marcia Webb Talks to Ken Ouimet About the New Role of Fresh in PersonalizationKen Ouimet and Marcia Webb discussed the new role of fresh in personalization, how variable weight products now account for 75% of deli and produce sales, how health can be a differentiator, and why “data without insights is just overhead.” This is Part 1 of 3 videos of Ken Ouimet’s conversation with Marcia Webb, VP of Retail at Nielsen, at GroceryShop in September 2019.2020-01-0307 minEngage3: Trends in Retail TechnologyUsing Private Label to Improve Price Image an Organizational Structure that Puts Customer FirstKen Ouimet of Engage3 and Wesley Bean of Catalina Marketing talk about providing customers more value not only by carrying healthier-for-you products, but also helping them navigate through store assortments by highlighting product attributes that are specific to their health requirements. They also discussed how retailers should think about their Price Image in terms of their private label offerings. Wes mentions how other retailers can learn from the success of Kroger’s Simple Truth, now a $2B organic health and wellness brand. Ken brings up the rise of attribute loyalty vs. brand loyalty and Wes discusses a new approach to or...2020-01-0109 minEngage3: Trends in Retail TechnologyAI as the New Store Manager & Premium Shelf Placement for Healthy FoodsSome retailers in Europe are experimenting with giving healthier-for-you items premium shelf placement in stores. Ken Ouimet of Engage3 and Wes Bean of Catalina Marketing discuss how companies can leverage data science to know the customer better, and the challenges of balancing competitive positions with price investments.2019-12-2305 minEngage3: Trends in Retail TechnologyKnown Value Items, Drivers of Price ImageTraditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains why the analysis needs to come down to the store and shopper levels, with items coming in and out of the KVI lists.2019-12-1902 minEngage3: Trends in Retail TechnologyHow a Simple Change in Pricing Changed the Supermarket GameIn this episode, Tim Ouimet, President and Co-founder of Engage3, discusses the beginnings of modern pricing strategy and the rise of the supermarket in America, including how Michael Cullen came to be known as "the world's greatest price-wrecker." By rethinking how prices were structured, grocery stores changed how consumers everywhere shopped.2019-11-1903 minEngage3: Trends in Retail TechnologyAt GroceryShop 2019 with Jon Springer, Executive Editor of Winsight GroceryFrom the evolving relationship between retailers and brands, to how Aldi’s efficiencies are keeping Walmart and Amazon on their toes, Ken Ouimet and Jon Springer discuss some of the hottest topics at last week’s GroceryShop 2019 conference in Las Vegas.2019-10-0109 minEngage3: Trends in Retail TechnologyUsing the Efficient Frontier Theory in Retail PricingIn retail, you’re managing a portfolio of products. Instead of an investment decision, however, it is a pricing decision of how much you will be investing into each product to lower the price. Markowitz's Efficient Frontier allows you to boil that pricing decision down into 2 dimensions – Price Image and Profit Goals. Listen to how you can make the tradeoff in retail pricing – where you have to manage thousands of pricing decisions to achieve your desired return.2019-08-0904 minEngage3: Trends in Retail TechnologyBill Bishop With Ken Ouimet Using Product Attributes to Determine Assortment GapsKen Ouimet, CEO and Founder at Engage3, sat down with Bill Bishop, Chief Architect at Brick Meets Click, at the NGA 2019 Conference in San Diego. Ken and Bill discuss how recent studies on the gut microbiome will realize true 1:1 personalization. They also talk about the need for master data management for product attributes, and how retailers should start planning for a future where consumers use product attributes instead of brands to make purchase decisions. Ken and Bill predict that attributes will be the basis of consideration sets to help retailers serve up relevant products to consumers. The same trending attributes...2019-05-1512 minEngage3: Trends in Retail TechnologyEarth Fare on Profitable Growth Using Price ImageFrank Scorpiniti, CEO of Earth Fare, talks to Ken Ouimet, CEO of Engage3, about the benefits of using Price Image as a metric over Price Index and how retailers can use it to their advantage. The retailer also announced plans to increase its store count, allowing them to continue their pricing success on a larger scale.2019-04-1501 minEngage3: Trends in Retail TechnologyIncreasing Profitability While Growing Price ImageFrank Scorpiniti, CEO of health and wellness store, Earth Fare, talks to Ken Ouimet about how they came up with a unique food philosophy of “Live Longer With Earth Fare,” and how they have been able to grow their price image while increasing enterprise profitability using data science.2019-03-1505 minEngage3: Trends in Retail TechnologyBill Bishop Talks to Ken Ouimet About Price Image and the Challenges of Personalization in RetailKen Ouimet, CEO and Founder of Engage3, sat down with Bill Bishop, Chief Architect at Brick Meets Click, at the National Grocers Association (NGA) Show in San Diego to discuss how retailers can compete with hardline discounters like Aldi and Lidl. They exchanged views on the critical role of a store’s price image and offer insights about how personalized offers will replace mass market promotions. From custom e-mails to bots and electronic shelf tags, find out how Ken and Bill are envisioning personalization in retail in the next 5-10 years.2019-03-0108 minEngage3: Trends in Retail TechnologyCEO of Earth Fare Talks Shop With Ken OuimetCEO Frank Scorpiniti of Earthfare opens up to Ken Ouimet of Engage3 about hiring a Chief Medical Officer for his stores, bringing more value to his health and wellness shoppers, and how he envisions a future of 1:1 customer-centric marketing using loyalty data in the very near future.2019-02-1506 minEngage3: Trends in Retail Technology5 Big Predictions for Retail Price OptimizationCEO Ken Ouimet of Engage3, credited for pioneering the category of retail price optimization, shares his long-term predictions for the retail industry.2019-02-0802 minEngage3: Trends in Retail TechnologyEngage3 Strategic Pricing and Comprehensive VisibilitySome large U. S. retailers are making their price adjustments based on a single competitor location in a region. "This is not a very good way to get your pricing right for your customers," Lyle Walker, VP of Strategic Enablement at Engage3, says. "Without adding to existing competitive shop budgets, we can give you a window into your competitors' reaction to new prices. We can track this over time and measure it, and then report against it."2019-01-2801 minEngage3: Trends in Retail TechnologyGrocery Shop 2018 Wrap Up with Tim OuimetGroceryshop launched its inaugural event at the Aria Hotel last month, attracting more than 2,200 people to Las Vegas. With grocery being the last segment in retail to go online, conference speakers, retailers, investors, and solution providers addressed shared challenges and opportunities for how to tackle this rapidly developing environment. From offers that will become hyper-relevant and voice becoming the new battleground, to the need for high quality data to power Artifical Intelligence, Tim Ouimet, Engage3 Co-Founder, shares his insights on some of the innovations and best practices that he saw there.2019-01-1502 min