Shows
Growth Marketing TodayWriting Content that Ranks #1 on Google with Marijana Kay (GMT050)Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is better for ranking on Google and how she got her first client as a freelancer (and how yo...
2019-07-181h 03
The Side Hustle ProjectHow to Build a Freelance Side Business with SaaS Content Marketer Marijana KayIn today’s episode, we’re talking to Marijana Kay, an experienced content marketer that works with massive Software-as-a-Service brands like Zapier, AWeber, and Pipedrive to name just a few.
2019-07-0300 min
The Content Love Podcast#32: Creating and Launching a Course as a Secondary Business With Hillary WeissIn this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies!
To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred brands over the past 7 years! Last year, she launched her course The Wordshops as a secondary part of her business, so I was super fortunate to get to ask her all about it in this episode.
Can’t wait for you...
2018-06-2035 minThe Content Love Podcast#31: How to Create Content True to Your Brand With Kaye PutnamIn this episode, we’re talking all about making your content sound and feel like *you*!
In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything you do in your business, including big-picture content, but also your vocabulary, voice, and so much more.
Ever wondered why some words sound really natural to you when you use them in your content, and others feel off? Thi...
2018-06-1331 minThe Content Love Podcast#30: Insider Tips on Creativity For Data-Driven Marketers With Allen GannettIn this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no idea how to do that or even where to get started?
To learn all about this, I brought Allen Gannett as my guest today! He is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home De...
2018-06-0635 minThe Content Love Podcast#29: Rethink Content Marketing With These 4 ExamplesIn this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.)
So what is it I’m chatting about? In the world of *so* much content out there, it’s hard not only to come up with ideas your audience will care about, but also to stand out while creating that content. Often times, because of the pressure to create a lot of content and do it in a way t...
2018-05-3123 minThe Content Love Podcast#28: Personalizing Copy & Content for More Conversions & Revenue With Brennan DunnHey all,
In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup!
To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the on-site personalization software on as my guest today. I’ve been following his journey with RightMessage on Twitter for a long time, and knowing he’s using his successes with past companies, including Double Your Freelancing, I knew he’d be the...
2018-05-2347 minThe Content Love Podcast#27: My Best 60-Second Content Marketing TipsIn today’s episode, I’m flying solo again!
Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number!
The result: a 30-minute episode with my top content marketing tips, each in 60 seconds or less—altogether 27 of them! Obviously, this means I couldn’t have gone very deep into any of them, so if you do want to chat further and into more depth about any of them, p...
2018-05-1629 minThe Content Love Podcast#26: The Blueprint to Not Failing With Content Marketing With Jimmy DalyHey all,
In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all!
This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end content marketing solutions to B2B SaaS businesses. If you’ve been into content marketing in recent months, you probably came across Jimmy’s work on Animalz’ blog, and I’m super excited to be able to interview him...
2018-05-0938 minThe Content Love Podcast#25: The Trap of Mirage Content & How to Fix It With Benji HyamHey all,
Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business?
It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam, the co-founder and the grow side of Grow and Convert, a fully done-for-you content marketing agency. Mirage content is a topic he’s been passionately talking about for a while now, and the good thing about it is that t...
2018-05-0340 minThe Content Love Podcast#24: The Mastery of Getting Sales With Content Marketing With Chris MarrHey all,
Looking to get more sales from your content? You’ll want to make sure to tune into this episode.
I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of its type. His work has helped countless businesses grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing—and I’m beyond thrilled to have been able to chat with him about con...
2018-04-2539 minThe Content Love Podcast#23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan RobinsonHey all,
In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers!
Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with fast-growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing. He also hosts The Side Hus...
2018-04-1834 minThe Content Love Podcast#22: The Art of Developing An Extraordinary Brand Voice With Kayla HollatzHey all,
You’re in for a treat! In this episode, you get to eavesdrop on my super fun chat with Kayla Hollatz, a Minneapolis-based copywriter, brand strategist, and content creator. I brought her to this episode to ask her all about her own brand voice, her approach to developing her clients’ brand voice, the value behind it (and the reasons it sometimes feels terrifying to go ahead and do that for your business!), and much more.
Kayla has her own story about why she’s super passionate about brand voice, and that’s my favorite...
2018-04-1243 minThe Content Love Podcast#21: What You Need to Know About Profitable Email Onboarding With Val GeislerHey all,
Welcome to session 21! In this one, I brought Val Geisler on as my guest for this episode. She is a super-smart email marketing optimizer, combining email marketing experience and skills with strategy.
Today, we’re talking all about email onboarding and its place in the overall customer experience and the big picture of a business. Thanks to Val’s background that centers exactly in customer experience, from events and retail to small businesses and tech startups, we went deep into the value and importance of having a well thought-out, strategic email onboarding sequence in pl...
2018-04-0437 minThe Content Love Podcast#20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-PowellHey all,
You’re in for a treat! In episode 20 (can’t believe we’ve crossed 20 weeks of Content Love already!), I’ve made it my mission to learn all about the community building that happens behind the scenes of one of the fast-growing startups very dear to my heart—Quuu!
If you haven’t heard of Quuu, they are a small remote team whose core product revolves around hand-curated suggestions for social media. They also recently launched Quuu Scheduler and—literally this week!—they introduced and are soon launching a new plan, Craft by Quuu! I’ve been i...
2018-03-2831 minThe Content Love Podcast#19: Expert Resources and Tools For Creating Epic Content Every Single TimeHey folks,
Thanks for being here!
In today’s episode, I’m talking about a bunch of resources, like books, blogs, tools, PDFs and more, that help me do my job as a writer and a content marketing in an epic way every single day. I hope you’ll like my recommendations—make sure to let me know if you want to add any to the list or have a specific experience with any of the ones I’ve listed. Here we go!
Listen in to learn all about these content marketing...
2018-03-2125 minThe Content Love Podcast#18: The 4 Writing Frameworks For Instantly Better ContentHey everyone,
Welcome to another Content Love episode! In this one, I took some time to take you through some of my favorite chapters of one of the best books on writing out there—Roy Peter Clark’s Writing Tools: 55 Essential Strategies for Every Writer. I LOVE this book, and it has made a huge impact on how I approach my writing.
Even better, this episode will be helpful even to those of you that don’t necessarily write as a day-to-day job, but you’re maybe managing writers, hiring them, doing a lot of editing...
2018-03-1427 minThe Content Love Podcast#17: Brainstorming Content Topics Your Audience CravesHey all,
A quite unusual day here on the Content Love podcast! This is the second episode of the two that I’m releasing today.
Here’s the reason behind it: I’ve recently held my first ever public talk at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts.
Now, the session had three parts. It was a rela...
2018-03-0714 minThe Content Love Podcast#16: Uncomplicating Goal Setting For Your ContentHey all,
A quite unusual day here on the Content Love podcast! I’m releasing two episodes today, and this is the first one.
I’ve recently held a talk (my first ever public talk!) at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts.
Now, the session had three parts. It was a relatively short session (12 minutes...
2018-03-0716 minThe Content Love Podcast#15: How to Build a Highly Engaged Email List Using Quizzes With Josh HaynamHey all,
Time for episode 15!
If you know me, you know I’m always on the lookout for the best ways to build powerful, lasting relationships with a loyal audience. Interactive quizzes are one of the top fast-growing strategies to do so and to do it at scale, and the best thing about it is that you can do it even as a B2B business.
To learn all about them, I had a chat with Josh Haynam! Josh is a co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses inc...
2018-02-2127 minThe Content Love Podcast#14: You Are Your Content, And Your Content Is YouHey all!
This episode is just to remind you of the importance of adding your voice, story, and even downfalls into the way you do content. Not only is this episode the furthest from perfect it could be; it’s a very raw, uncut, and weakened product of my current circumstances.
While this may not make you crazy about my content marketing skills, I sure hope it will help me get a little bit closer to you as a person
Thanks for listening!
Make sure to tweet me in ca...
2018-02-1405 minThe Content Love Podcast#13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeréHey awesome people,
Time for episode 13! In this one, I had a brilliant chat with Nichole Elizabeth DeMeré all about aligning content marketing and product development and using this to empower the way you do business, educate your customers, retain them longer, turn them into brand advocates, and much more.
Nichole is a SaaS Consultant & Customer Success Evangelist. She works on Community Growth at Zest.is and she’s a moderator at Product Hunt & Growth Hackers. As a SaaS Consultant, she takes startups from problem/solution fit to product/market fit, all the way through gro...
2018-02-0727 minThe Content Love Podcast#12: Building Content That Withstands Social Media Changes With Brian PetersHey all,
Episode 12 is the one you won’t want to miss!
In case you’re annoyed/terrified/unsure about everything that’s been happening with updates from social media platforms—Facebook, I’m looking at you—it’s time to take a fresh look at how we approach content and social media as businesses.
And there’s no better person to have as a guest when it comes to social media than Brian Peters. Brian is a digital marketing strategist with Buffer and you probably know him from Buffer’s podcast, videos, and blog. He’s als...
2018-01-3133 minThe Content Love Podcast#11: How to Use Content & PR to Grow Your Reach, Authority, and Revenue With Brittney LynnHey all, welcome to session 11!
Here’s a confession: I never felt like I have enough skills to do PR. It’s a little bit intimidating to put yourself out there and face lots of potential rejections, and it’s also hard to really know where to get started and what to do first.
This is exactly why my guest in this episode is Brittney Lynn, a PR & online marketing strategist working with women entrepreneurs worldwide. She has almost 10 years of experience (how brilliant is that?!) working in the online marketing industry and has a passion...
2018-01-2441 minThe Content Love Podcast#10: 3 Steps to Create Content That Drives SEO and Brand With Hannah ThorpeWelcome to episode number 10. We’re in double digits now!
Have you ever wondered how does your brand relate to what your audience expects to see when they search for something? What is it that makes them want you in the results over anyone else? I was curious to learn about this, so I invited Hannah Thorpe to be my guest for this session!
Hannah is the managing director at White.net, an integrated digital marketing agency. She’s a super-smart woman and has the skills to produce multi-platform campaigns through every stage from ideation thro...
2018-01-1725 minThe Content Love Podcast#9: The 5-Step Editing Formula to Supercharge Your ContentHey all,
Did you ever wish you could write and edit your posts and other pieces of content quicker? I’ve been struggling with the process of writing/editing and use to spend many hours trying to understand the reasons I’m being so slow.
Luckily, I figured it out, and I’m sharing my tips and my 5 ways of easy and efficient editing with you today in this solo episode (P.S. we’re almost at double digits)! This will be of great help to you if you create any kind of online content, if you’re...
2018-01-1027 minThe Content Love Podcast#8: Captivating Content and Using Google Search to Understand Your Audience With Dan ShureHey all, episode 8 is a treat for all the writers out there!
I’m chatting with Dan Shure, an SEO with many years of experience and a wide expertise in all things search. We had a super in-depth conversation about ways you can use Google search to understand your audience’s needs so that you can create content they actually want to read and that fulfils the need they started their search for.
This is your opportunity to learn all about ways to find missed ranking opportunities, create content even if you think there aren’t enou...
2018-01-0339 minThe Content Love Podcast#7: How to Create Epic Content That Converts Millennial and Gen Z Market With Kate TalbotHey all, time for episode 7!
In this edition of the Content Love podcast, I’m chatting with Kate Talbot, a writer, entrepreneur, marketer and speaker with a superb track record helping brands engage millennials. She wrote a best-selling book, Oh Snap! You Can Use Snapchat for Business, that focuses on how to best implement an effective Snapchat strategy for businesses, and includes case study insights from Airbnb, NPR, Stanford University, Vox Media, and ShopStyle.
She’s also a growth marketing consultant for early stage startups, so you can see how she fits perfectly into this topic...
2017-12-2025 minThe Content Love Podcast#6: 3 Steps to a Brilliantly Efficient Content Creation ProcessHey all,
So glad to have you here again for episode #6! In this one, I’m switching things up and I’m completely on my own. I liked recording this way! I’d love to hear your thoughts on this.
This episode covers the ins and outs of the three key steps you need to take to build a solid, bulletproof, efficient content creation process that will stand the test of stress, pressure, change of plans, lack of prioritization, and many other challenges. I’m not giving you a process that you should follow in your cre...
2017-12-1429 minThe Content Love Podcast#5: Crazy Productive Content Marketing Using Repurposing With Brittany BergerWelcome to the fifth episode! This has been SO much fun so far.
This episode is so ridiculously actionable that I kind of can’t wait for you to get started. I’m chatting with Brittany Berger, a content unicorn over at BrittanyBerger.com, a brilliant writer, content strategist, and one of the few productivity bosses for when my attention and focus get lost. So if you’re often feeling like you don’t have enough time to create your content, I really hope you tune it to this one, because Brittany’s tips will give an instant con...
2017-12-0627 minThe Content Love Podcast#4: How to Create Copy That Brings The Right People Into Your Funnel With Jacob McMillenTime for the fourth episode of the Content Love podcast!
In this episode, I chat with Jacob McMillen, a freelance copywriter who’s been working with industry-leading law firms, marketing agencies, SaaS companies, massive startups, small businesses, and many more. This chat was a goldmine of insights and resources for me and I can’t wait for you to hear all that we cover and all the actions you can take.
We particularly focused on using super-focused copy to bring people whose problems you can solve better than anyone else. To do this, you need to r...
2017-11-2936 minThe Content Love Podcast#3: How to Use Storytelling to Empower Your Content Marketing with Kaleigh MooreWelcome back to the Content Love podcast!
In this third episode, I had a super in-depth chat about storytelling in content marketing. I loved talking to Kaleigh about this because storytelling seems to be something that many brands ignore and they tend to chase numbers and rankings and impressions, while forgetting that there is a whole bigger story about them that makes them relatable, honest, and real.
Kaleigh Moore is a freelance writer for SaaS and eCommerce brands. She’s the creator of some of the most value-packed content you’ll find out there, and she’...
2017-11-2130 minThe Content Love Podcast#2: How to Create Your First Ever Content Marketing Strategy With Julia McCoyHey folks, welcome to the second episode of the Content Love podcast! This whole show is probably one of the most outside-of-my-comfort-zone things I’ve done in a while (okay, except for the fact I left my full time job to be a freelance writer just 5 months ago!), and it’s SO exciting.
In this episode, I had the incredible opportunity to chat with Julia McCoy, a remarkable woman who founded Express Writer, a content marketing agency that has worked with over 5,000 clients all over the world. She’s also a published author with a new book out ve...
2017-11-2131 minThe Content Love Podcast#1: Let’s Talk About Content Marketing + Get to Know Each Other!Hey everyone!
This is a really short episode for me to introduce myself and let you know what’s my plan with the Content Love podcast. I’m so excited to be doing this and get this wonderful opportunity to really connect with those of you who are as crazy about content marketing as I am.
Below is a quick summary of what I mentioned in this 8-minute introductory episode. I’d love to hear from you and get to know you better, so please feel free to email me or tweet me with any feedba...
2017-11-2107 min