Shows
Collectively - Purpose-led business and marketingUsing AI ethically and effectively in your marketingThere’s a lot of chatter out there about AI and how to use it in your marketing.While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly. Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required. In this episode we explore the incredible ways that AI can assist you in your marketing - from gener...2025-07-1635 min
Collectively - Purpose-led business and marketingDigital sustainability & the ethics of AILet’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use ev...2025-07-0237 min
Collectively - Purpose-led business and marketingProductivity - more impact, less burnoutWhat if productivity isn’t about doing more — but doing what matters?In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs.We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful momentum.Whether you’re stuck in output mode or craving...2025-06-1839 min
Collectively - Purpose-led business and marketingEmbracing seasons and cycles in businessCaught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think.What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen?In this episode, we explore the natural rhythms of business and what it looks like to work with your creative energy instead of against it. We talk about rest as strategy, marketing without burnout, and the guilt that can come from slowing down...2025-06-0434 min
Collectively - Purpose-led business and marketingHarvesting more time, money & freedom in your marketingHarvesting more time, money and freedom in your marketingFeeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with no guarantee of results), and what to do instead. From clarifying your goals and choosing the right channels, to building systems that give you breathing room — this is a conversation about doing less, by doing it smarter.We talk about:- The real reason marketing feels so exhausting- How to focus on what actually moves the ne...2025-05-2136 minCollectively - Purpose-led business and marketingFamily Business - When It's PersonalIn this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and family-run teams.Released around the International Day of Families, this conversation explores why healthy relationships are the foundation of resilient, successful businesses and communities.We cover:How to lead without burning out (or bringing work stress home)What clarity, boundaries and emotional safety look like inside a businessWhy your relationship with yourself is the starting point for everything elseIf you’re in busi...2025-05-0741 minCollectively - Purpose-led business and marketingEthical investing, transparency and business impact with PathfinderIn this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a framework, based on their principles, to filter out which investments to avoid and which to select.Pathfinder is a great B Corp example of trailblazing in an industry often defined by profit yet outperforming through purpose.Lily shares more with us about ethical investing and helping Kiwis grow their wealth and well-being in a way that is beneficial to all - people, planet and an...2025-04-2337 minCollectively - Purpose-led business and marketingGeneration B: The journey to B Corp with Tim Jones from Grow GoodIn this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world simplify and fast-track their B Corp Certification. He has since helped more than 70 businesses from around the world successfully navigate the B Corp Impact Assessment.We recorded this episode during B Corp month, the theme of which was Generation B, celebrating the movement towards better business. Tim shares more about what it means to be a B Corp certified business, the ce...2025-04-0937 minCollectively - Purpose-led business and marketingThe Value of BrandWhat is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s what people believe about you. So, what are people saying about your brand, when it’s not in the room?Visit this link for...2025-03-2622 minCollectively - Purpose-led business and marketing15 Years of Charity FoundershipWhat you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support other organisations in creating their own impact.For more information about Dara Children’s Trust visit www.darachildren.comFor more information about us visit, www.them...2025-03-1237 minCollectively - Purpose-led business and marketingEmbracing neurodiversity in marketing and the workplaceWhen we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD).Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting.As neurodivergent professionals themselves, we asked them to share more about how organisations can make sure that neurodivergence is considered when they talk about diversity and inclusion in the workplace, the steps businesses can take towards inclusion in their culture and...2025-02-2645 minCollectively - Purpose-led business and marketingBuilding an authentic personal brand that connectsPersonal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer.You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do).Today we’re talking about how to step into your role as a thought leader, how to showcase yo...2025-02-1228 minCollectively - Purpose-led business and marketingWhere to start with strategic marketing planningFor many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way.Planning can feel daunting though, so in this episode we’re break...2025-01-2939 minCollectively - Purpose-led business and marketingA new paradigm in business with Libby RobertsonThis episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to Libby Robertson, a coach who helps entrepreneurs manifest their next level by mastering their strategy, mindset and energetics.Her business is called Parradiigm, and she’s on a mission to pave the way for a whole new paradigm in business. She believes businesses have the power to transform lives, families and communities in ways which will be felt for generations to come. Libby shares more about her own...2025-01-1537 minCollectively - Purpose-led business and marketingYour relationship with your business - by design or default?It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought it would be timely to chat to Kim Houdebine Benjamin, a coach who uses Human Design to help us understand ourselves and those we care about on a much deeper level so that we can have more fulfilling relationships.Whether it’s with your partner, your kids, your colleagues, or even your business, we know it often starts with...2024-12-1832 minCollectively - Purpose-led business and marketingConnecting with your audience through emotionIn our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know about your audience to communicate in a way that really resonates with them and helps them connect what they need with what you’re selling?Brands grow through emotional resonance. At the heart of great brand messaging is a true empathy for the humans you’re here to help. When you start with empathy, you can offer relevant solutions (not sales spin), alleviate rather than agitate a problem, connect rather than coer...2024-12-0432 minCollectively - Purpose-led business and marketingDefining your target audience without bias or stereotypesWithout knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing to no one. Really understanding your audience goes beyond demographics - especially in an increasingly diverse world. In this episode we’re talking about how to craft effective, inclusive brand persons (or buyer personas) by digging into the psychographics that drive decisions and avoiding bias and stereotypes.And if you want to grab that free persona workbook we mentioned in this episode, visit www.markmywords.co.nz an...2024-11-2032 minCollectively - Purpose-led business and marketingSustainability reporting for SMEsIn this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG stands for environmental, social issues and governance, and is all about how an organisation can understand, and manage, its environmental and social impacts. Sometimes reporting like this can be hard to start, because we’re not actually sure where or how to begin. Gina shares some simple first steps that we can do as businesses to actually make a start when it comes to measuring and understanding our impact.Hel...2024-11-0635 minCollectively - Purpose-led business and marketingAgencies - how to get the best and avoid the worst of themWe’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It happens everywhere, not just in marketing. In every industry, there are people who do what they do well and others who let their clients and the industry down. Paying for creative skills for your brand is an investment. How can you be sure you’re getting a good return for your business? In this episode we’re talking about red flags and green flags to look out for when it comes t...2024-10-2335 minCollectively - Purpose-led business and marketingBuilding brand credibility with certifications & standardsGreenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certifications and standards the solution to keeping brands accountable to their claims?Certifications and standards are more than just marketing tools, in fact they take some serious commitment to operational KPIs, but they can become a helpful tool to leverage when it comes to sharing your story and differentiating your brand. But ‘labels’ can also be misleading when they are simply self-certified and less-than transparent! This w...2024-10-0927 minCollectively - Purpose-led business and marketingAre you an antisocial entrepreneur?We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the most effective means of reaching the right audience. Social media can be an incredibly powerful tactic within your marketing strategy, but the pressure to show up a certain way can stop you from showing up at all.In this episode we consider the answers to these questions (and more):Does your business NEED to be on social media? What’s the deal with faceless accounts?How do you build conf...2024-09-2524 minCollectively - Purpose-led business and marketingCan cause marketing help you further your own brand’s impact?Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you.Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected to your business is something you’ve considered. Either way, how can you be transparent and authentic with how you talk about your partnership, ensuring that it’s a genuine part of your story...2024-09-1142 minCollectively - Purpose-led business and marketingHow intentional are your values?So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?We uncover all this and more inside Episode Three:- What are values and why do they matter?- How do you define meaningful brand values that become more than just a poster on a wall?- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in the market?...2024-08-2730 minCollectively - Purpose-led business and marketingThe purpose of purposeJust another marketing buzzword? We don't think so...Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that...2024-08-1329 minCollectively - Purpose-led business and marketingWelcome to Collectively - meaningful marketing for ethical entrepreneursWelcome! We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more prosperous future for people and planet. If you're starting a business or wanting to inject more purpose into an existing one, join us in these chats and online at www.themarketingcollective.co.nz. For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz. 2024-07-3000 minCollectively - Purpose-led business and marketingDoes the first time always suck?We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to get started with anything in business, and in life. Imperfect action, imposter syndrome, stepping out of your comfort zone AND tips and tricks for doing some of those marketing things for the first time. It's all in here!Did we suck first time? You decide...For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz. 2024-07-3028 min
Purpose Driven FinTech11 tips to make your FinTech better to move the needle | 2023 Compilation PodToday, we have a compilation episode with my favorite question. I always ask this question at the end of the episode, which is, Hey, if you were to change one thing in fintech that could have the most impact to customers, colleagues, and investors, what would that be?The immediate response from almost everyone is. That's a tough question, Monica. So today let's hear what our guest had to say in 2023. Here you go! The top 11 from 2023 💥👉Put customers at the Heart of what you do, not the centre, by Gregor Mowat at Loqbox👉 Get rid of acronyms to be more inclusive and help people under...2024-01-1621 min
Purpose Driven FinTechNavigating FinTech Success: Insights on solving SME's painpoints, US market expansion, product strategy and psychological safety | Marijke Koninckx, Chief Product Officer at BankifiMy guest today is Marijke Koninckx, Chief Product Officer at Bankifi. We talk about the challenges of SMEs managing their payments flow, getting financing and managing their money, the importance of creating a safe environment to innovate and run successful FinTech's, the difference between product strategy and roadmap, and how to go about market expansion as per Bankifi’s success story.“The question would probably be what would life and work be without purpose, right? Then it's just spending time. Everyone's looking for meaning in their life, but also in their work, because you spend a significant port...2023-07-2552 min
De VerhalenGOTHRECHTAflevering 4 HET KOPIEERAPPARAATHet Management-Leger en de Directrice zelf verschijnen ten tonele. De Directrice heeft niet zo heel lang geleden ontdekt hoe het zit met het kopieerapparaat en het exact daarom uit de berging naar boven laten halen, maar wensen is bij de Directrice ook niet gelukt. Dries laat Brinta’s object van heimelijke verliefdheid Liya aanrukken door zijn ondergrondse IT onderlingen en dwingt op die manier Brinta zijn zombie-leger voor hem te laten wensen. De grauwe gangen stromen vol met kersverse kantoor-zombies en Dries lacht maniakaal. Nu heeft hij alleen de laatste wens in het apparaat nog no...2020-11-2933 minDe VerhalenGOTHRECHTAflevering 2 DIRECTIE HANDBOEK BUITENGEWONE BETREKKINGEN Het kopieerapparaat gaat precies nergens naar toe zegt het Management-Leger van de Directie. Brinta moet zich een weg door hen heen vechten en baant zich met behulp van het kopieerapparaat een weg door de Management Medewerkers heen. Ze moet naar beneden via het trappenhuis en langs de lichamen van de Management Medewerkers. Als Brinta volledig uitgeput is geraakt verstopt zij zich samen met het kopieerapparaat in een donkere ruimte. Waarom wil iedereen ineens dat apparaat hebben? vraagt zij zich af en steekt de stekker in het stopcontact. Het apparaat begint mysterieus te...2020-11-2231 minDe VerhalenGOTHRECHTAflevering 1 EEN ZALIGE WERKWEEK!!In het grauwe kantoor gebouw dat de naam ‘Pierre Bokma Complex’ draagt, staat een Japanse Koffie-automaat. Brinta is de enige die het gebruikt, totdat zij één bekertje afkomstig uit het apparaat op het bureau van haar stiekeme kantoorcrush Liya ziet staan. Op de dag dat Brinta de moed bij elkaar geschraapt heeft om met een bekertje koffie naar Liya toe te gaan hoort ze via Slicktalking Systeembeheerder Dries dat Management de automaat naar de kelderopslag heeft laten verschepen omdat hij leeg was en niemand begreep waarom hij überhaupt hier was. In de kelderopslag is vervolg...2020-11-2237 min