Shows
Sustainable Coaching Podcast | How To Start A Coaching BusinessCan You Really Build a Coaching Business Without Social Media?In this episode of the Sustainable Coaching Podcast, we dive into one of the most powerful tools for establishing yourself as a thought leader, attracting your dream clients, and creating content that works for you around the clock. If you're a coach looking to build a strong personal brand while maintaining consistency without burning out, this episode is for you. Your goal should be to leverage an SEO-driven platform that allows you to reach your ideal audience without fighting social media algorithms in 2025.
Get ready to learn how to position yourself as an expert, expand on your...2025-05-2610 minSustainable Coaching Podcast | How To Start A Coaching BusinessWhy Every Coach Needs a Podcast: Build Authority, Attract Clients, and Grow with SEOIn this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you’re not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it’s self-doubt, unclear messaging, or an inconsistent strategy, we’re tackling the roadblocks that keep you from growing. I’ll share insights on what’s holding you back and the mindset shifts you need to confidently move forward.
By the end of this episode, you’ll have a fresh perspe...2025-03-0811 minSustainable Coaching Podcast | How To Start A Coaching BusinessFeeling Stuck in Your Coaching Business? Here’s How to Get Back on TrackIn this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you’re not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it’s self-doubt, unclear messaging, or an inconsistent strategy, we’re tackling the roadblocks that keep you from growing. I’ll be sharing insights on what’s holding you back and the mindset shifts you need to move forward with confidence.
By the end of this episode, you’ll have a fresh...2025-03-0408 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Leverage SEO to Attract Clients and Build Long-Term AuthorityIn this episode of the Sustainable Coaching Podcast, we dive deep into why SEO is a game-changer for coaches, consultants, and therapists looking to stand out in the crowded online space. If you've ever wondered how to attract your ideal clients, gain long-term visibility, and establish yourself as an industry authority, this conversation is for you. We'll explore how leveraging SEO can create a sustainable coaching business without the pressure of constantly showing up on social media. With the coaching industry evolving, now is the perfect time to position yourself strategically and build a business that lasts.
...2025-02-2413 minSustainable Coaching Podcast | How To Start A Coaching BusinessAvoid the Overwhelm: How to Invest Smartly in Your Coaching BusinessIn this episode of the Sustainable Coaching Podcast, I’m sharing why starting your coaching business can feel like stepping into a whirlwind of decisions, strategies, and shiny objects that all promise success. But not everything is necessary right away. In this episode, we’re talking about intentional investing—not just with your money but also your time and energy. Knowing what you truly need and how you want to show up in the coaching industry will help you make strategic choices that actually move the needle forward. From selecting the right coaching model to choosing a marketing platform that a...2025-02-1912 minSustainable Coaching Podcast | How To Start A Coaching BusinessPopularity vs. Profitability: The Coaching Shift in 2025In this episode of the Sustainable Coaching Podcast, I’m sharing my personal journey of navigating a challenging 2024, from balancing my business to managing my health while healing from topical steroid withdrawal. It wasn’t easy, but grace carried me through, and I’m back with renewed energy to pour into this podcast. If you’ve been with me since my Clubhouse days, you know I love to talk, but last year took a toll on me. Now, I’m ready to dive deep into what matters most: building a sustainable coaching business that aligns with your goals and values.2025-02-1212 minSustainable Coaching Podcast | How To Start A Coaching BusinessFrom Burnout to Breakthrough: Redefining Success through Rest and StrategyIn this episode of the Sustainable Coaching Podcast, Marilyn West tackles the burnout that coaches often face and offers insights into how to overcome it, reigniting your enthusiasm for your work and your mission. Marilyn shares her own burnout experience, balancing rebranding and staying active online, and explains how she found renewed energy through mindset shifts, abundance-thinking, and trust in her evergreen content. This episode is about building sustainable, low-stress growth by embracing strategy over hustle.
If you're a new or seasoned coach feeling stretched thin or questioning your passion, this episode will help you reframe burnout...2024-11-0411 minSustainable Coaching Podcast | How To Start A Coaching Business3 Common Mistakes New Coaches MakeIn this episode of the Sustainable Coaching Podcast, Marilyn West dives into the critical reasons why so many coaching businesses fail within their first two years. As we enter Q4, it’s the perfect time to reflect on where your business may be falling short and to take actionable steps for growth. Marilyn discusses common roadblocks coaches face, from lacking clarity in their niche to inconsistent marketing, and breaks down strategies to overcome these obstacles and drive business success. This episode is all about building a sustainable coaching practice that doesn’t just survive but thrives.
Listeners will...2024-10-2811 minSustainable Coaching Podcast | How To Start A Coaching BusinessMarketing Made Easy: How to Automate Your Client Journey and Free Up Your TimeIn this episode of the Sustainable Coaching Podcast, Marilyn West dives deep into the art of automating your coaching business, from attracting potential clients to nurturing them and making it easy for them to purchase your services. We'll discuss how to streamline your marketing efforts and free up your time so you can focus on what you love: coaching.
How can I attract potential clients without spending hours on social media?
What's the best way to nurture leads and build relationships with potential clients?
How can I make it easy for clients to book appointments and purchase my...2024-10-2409 minSustainable Coaching Podcast | How To Start A Coaching BusinessStrategies to Scale Your Coaching Business EfficientlyIn this episode of the Sustainable Coaching Podcast, Marilyn dives into the key strategies every coach needs to know when scaling a coaching business without sacrificing time, energy, or personal life. She shares insights from her journey, including how she reversed her summer slump by planning and leveraging systems to streamline operations. We’ll discuss how to effectively manage your time, automate processes, and delegate tasks so you can focus on what matters most: growing your business and living the life you love.
You’ll also learn the importance of setting boundaries, protecting your most valua...2024-10-0710 minSustainable Coaching Podcast | How To Start A Coaching BusinessRedefining Success & Aligning Your Business with Your Core ValuesIn this episode of the Sustainable Coaching Podcast, Marilyn diving deep into redefining success and setting powerful intentions that align with your core values. Over the past few months, I've been reflecting on the true meaning of success and how it feels to pursue growth that doesn’t align with your heart. I discuss my journey of stepping back from the constant pressure to perform on social media and shifting my focus toward creating a coaching business supporting my faith, family, and personal well-being. If you’ve been feeling overwhelmed, stuck, or like you’re not living up to your f...2024-09-2310 minSustainable Coaching Podcast | How To Start A Coaching BusinessSix-Figure Coaching Promises: Real Strategies for Real ResultsIn this episode of the Sustainable Coaching Podcast, Marilyn delves into the unrealistic promises many coaching programs make about achieving six-figure incomes quickly. Rather than chasing these often unattainable promises, Marilyn emphasizes the importance of creating a sustainable lead generation strategy.
New coaches can build a solid foundation for their businesses by focusing on long-term success and setting realistic expectations. Marilyn explains the significance of Key Performance Indicators (KPIs) and how they can help measure the effectiveness of a strategy. She also highlights the importance of understanding your target audience, creating valuable content, and establishing an authoritative p...2024-09-1607 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering SEO for Black Friday: Boost Your Coaching Business Visibility and SalesIn this episode of the Sustainable Coaching Podcast, Marilyn dives into the importance of maximizing your visibility as a coach through SEO strategies for Black Friday. Ensuring your coaching business stands out is crucial as we approach the peak shopping season.
Whether you're just starting or looking to scale, we'll discuss why now is the perfect time to optimize your website, content, and keywords. We'll also cover practical steps to help you position yourself as the go-to expert in your niche. This episode is sponsored by Coaching with Confidence, my community for coaches looking to elevate their b...2024-09-0908 minSustainable Coaching Podcast | How To Start A Coaching BusinessBalancing Business and Health: A Personal Journey with Eczema and TSWIn this episode of the Sustainable Coaching Podcast, Marilyn shares her ongoing battle with eczema and Topical Steroid Withdrawal (TSW), sharing her journey of managing these health challenges while maintaining a sustainable business. Marilyn touches on her painful experiences, the treatments she has undergone, and how she balances her health and professional life to maintain a healthy work-life balance.
In this episode, you'll learn:
How do you navigate health challenges while running a business?
How can you build a business that aligns with your health and personal well-being?
How does prioritizing health affect your productivity and...2024-07-1512 minSustainable Coaching Podcast | How To Start A Coaching BusinessFrom Confusion to Clarity: A Six-Figure Lead Generation StrategyIn this episode of the Sustainable Coaching Podcast, Marilyn delves into the crucial elements of a six-figure lead generation strategy for coaches, emphasizing clarity, confidence, and consistency as key pillars for success. She highlights the importance of understanding one's niche, target audience, and unique value proposition, alongside the significance of building confidence through skill mastery and consistent action.
Marilyn also explores the role of SEO in maintaining visibility and relevance in the marketplace, offering practical insights for optimizing content and building credible links.
In this episode, you'll learn:
How can clarity and confidence impact th...2024-05-1708 minSustainable Coaching Podcast | How To Start A Coaching BusinessConfidence: Mastering Your Mindset for SuccessIn this episode of the Sustainable Coaching Podcast, Marilyn delves into the pivotal role of confidence in the journey of building a successful coaching business. Explore how mastering your mindset can be the game-changer you've been seeking. Listeners take a look into the heart of building a thriving coaching business.
Marilyn passionately explores the often-overlooked yet essential ingredient of confidence in entrepreneurial success, emphasizing its profound impact on personal and professional growth. Throughout the episode, Marilyn eloquently articulates the significance of mastering one's mindset, highlighting how self-belief and resilience are the cornerstones of a successful coaching business.2024-05-1308 minSustainable Coaching Podcast | How To Start A Coaching BusinessPodcasting for Profit: Strategies for Business GrowthIn this episode of the Sustainable Coaching Podcast, Marilyn discusses the importance of leveraging podcasts for business growth, specifically tailored to coaches, consultants, and therapists. She emphasizes how podcasts can help manage time effectively, position expertise, and reach a global audience.
In this episode, you'll learn:
How can marketing efforts be balanced with daily responsibilities, especially for those with limited time?
The advantages of podcasting over solely relying on social media algorithms to maintain visibility and client acquisition.
The significance of positioning oneself as an expert through podcasting, implementing sustainable marketing strategies, and investing in quality c...2024-05-0711 minSustainable Coaching Podcast | How To Start A Coaching BusinessSEO Secrets for Coaches: The Power to Attract Aligned LeadsIn this episode of the Sustainable Coaching Podcast, we dive into the critical role of SEO in starting and scaling your coaching business. Discover why SEO strategies are essential for attracting aligned leads and maximizing visibility on platforms like Google, YouTube, and social media.
Join us as we uncover the secrets behind SEO success and learn practical tips for positioning your expertise effectively. Plus, find out how to set realistic expectations and see results in as little as 30 days.
In this episode, you'll learn:
How can SEO help you attract the right clients for yo...2024-05-0408 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering Your Messaging: Building a Profitable Coaching Business Around Your OfferIn this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment.
Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal clients.
Through engaging discussions and practical advice, Marilyn shares strategies to elevate your coaching business's success.
In this episode, you'll learn:
What steps can you take to understand and define your unique coaching offe...2024-05-0111 minSustainable Coaching Podcast | How To Start A Coaching BusinessLead Generation: Strategies for Six-Figure GrowthIn this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and defining your unique value proposition.
She emphasizes the importance of mastering a specific skill set for lead generation, such as SEO, and shares insights on the significance of having meaningful conversations with potential clients. Additionally, Marilyn highlights the value of quality over quantity in b...2024-04-2412 minSustainable Coaching Podcast | How To Start A Coaching BusinessEmbrace Change: Starting Over and Slowing DownIn this episode, Marilyn West discusses the significance of embracing change and prioritizing self-care on the entrepreneurial path. As someone who has weathered the challenges of entrepreneurship since 2012, Marilyn shares her insights on starting over and slowing down, emphasizing the importance of aligning vision with values and cultivating resilience.
Through candid anecdotes and practical advice, listeners will discover how to define their vision, scale wisely, and adapt to setbacks in their coaching business journey.
How can defining your vision and values help you navigate the entrepreneurial landscape?
What strategies can coaches employ to start small and sca...2024-04-2209 minSustainable Coaching Podcast | How To Start A Coaching BusinessEmbrace the Journey: Becoming the Coach You Aspire to BeIn this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business.
Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a growth mindset, set smart goals, and overcome setbacks with determination
In this episode, you'll learn:
What mindset shift is essential for coaches aspiring to success?
How can setting smart goals accelerate your progress as a coach?
Wh...2024-03-2612 minSustainable Coaching Podcast | How To Start A Coaching BusinessStart Your Coaching Business With A Scalable and Sustainable StrategyIn this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads.
In this episode, you'll learn:
How can positioning yourself as an expert elevate your coaching business and attract the right clientele?
What are the key components of an effective marketing funnel, and how do they contribute to consistent sales flow?
Why is mastering SEO crucial f...2024-03-2110 minSustainable Coaching Podcast | How To Start A Coaching BusinessAttracting Aligned Leads From Instagram: The SEO Secrets for CoachesIn this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads.
Through a series of questions, Marilyn guides listeners to explore key insights, including understanding the Instagram algorithm's focus on psychographics, the importance of user experience in content creation, and the influence of AI on SEO and content quality.
...2024-03-1311 minSustainable Coaching Podcast | How To Start A Coaching BusinessStrategic Success: Mastering the Art of Client Attraction and SalesIn the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales.
Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and how to align your content strategy accordingly. From understanding the stages of the customer journey to implementing sustainable lead generation systems, she guides coaches in building a strong foundation for their businesses. Join Marilyn as she explores the strategic a...2024-01-2511 minSustainable Coaching Podcast | How To Start A Coaching BusinessMindset Mastery: Navigating Entrepreneurial ChallengesIn the Sustainable Coaching Podcast, host Marilyn West delves into crucial aspects of entrepreneurial success in 2024. She kicks off the new year with a focus on self-mastery, particularly addressing the significant impact of mindset on building a thriving coaching business.
Marilyn explores three key challenges faced by entrepreneurs: fear of failure, imposter syndrome, and resistance to change, and she provides actionable insights on overcoming these hurdles.
Listeners will gain valuable strategies to navigate the complex journey of entrepreneurship, ensuring they build a resilient mindset for sustained success. Listen in while Marilyn discusses the importance of em...2024-01-2211 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering Instagram Growth in 2024: SEO Strategies Unveiled!In the Sustainable Coaching Podcast, host Marilyn West delves into the dynamic world of Instagram growth in 2024, unveiling the crucial role of SEO strategies in boosting visibility and business visibility.
Marilyn passionately guides listeners through actionable tips to leverage SEO on Instagram, emphasizing the importance of profile optimization, keyword-rich captions, and engaging content creation. Discover how to enhance your Instagram presence and accelerate your business growth by implementing Marilyn's expert insights.
In this episode, you'll learn:
How can optimizing your Instagram profile lead to significant follower growth?
Why is incorporating relevant keywords in captions a...2024-01-1712 minSustainable Coaching Podcast | How To Start A Coaching BusinessNavigating Marketing in 2024: AI, SEO, and Self-Mastery for Sustainable Business GrowthIn the Sustainable Coaching Podcast, host Marilyn West shares her marketing predictions for 2024. She talks about AI, the importance of the customer journey, and how these are crucial to future marketing strategies.
She also discussed the significance of mindset development and the power of self-mastery in building a successful business. She gives tips on using AI effectively, the impact of SEO and diversifying content, and the shift towards sustainable strategies. Marilyn predicts many business leaders will move away from Instagram towards more SEO-driven platforms like YouTube. She advises listeners to be adaptable to ever-changing online marketing trends.2024-01-0112 minSustainable Coaching Podcast | How To Start A Coaching BusinessOrganic Marketing Strategies for Coaches Working a 9-to-5In the Sustainable Coaching Podcast, host Marilyn West delves into strategic methods for aspiring coaches looking to grow their business while managing a 9-to-5 job. She emphasizes the importance of building authority and trust in your niche and provides insights on hosting engaging webinars and workshops as effective organic marketing techniques. Marilyn also highlights the significance of developing a strong online presence through SEO optimization, offering practical advice on conducting keyword research and incorporating SEO strategies across various platforms.
Listeners will discover how to maximize their reach by leveraging strategic partnerships and co-hosting events, ultimately gaining exposure...2023-12-1506 minSustainable Coaching Podcast | How To Start A Coaching Business2023 Reflections and 2024 Revelations: Scaling with SEO, Instagram Virality, and Client-Centric StrategiesIn the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality.
Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and unveils her decision to focus more on client-centric strategies in the coming year. Listen to discover the lessons she learned in 2023, the balance she seeks in her professional life, and the evolution of her coaching community. Get ready f...2023-12-1411 min
Ivory Tower Boiler Room(ITBR Rewatches) "The Cost of Art,” SMASH S1 Ep4 w/ Elizabeth Winder & Dr. Andrew Rimby (Hosted by Christian Garcia)Watch/Listen to this and all episodes ad free by joining the ITBR Patreon for only $10 a month! patreon.com/ivorytowerboilerroom
Welcome to the "The Cost of Art" episode of ITBR Rewatches the iconic "Smash" 2012 American TV show! Hosted by Christian Garcia (Host of That Ol' Gay Classic Cinema). American author and poet, Elizabeth Winder enters the ITBR to provide insight on the life of Marilyn Monroe and how Marilyn would’ve felt seeing a Broadway musical about her life. In this episode of ITBR, Christian talks about the humor between the ensemble and how they help one another despite a...2023-12-131h 13Sustainable Coaching Podcast | How To Start A Coaching BusinessElevate Your Coaching Business Growth With Organic Marketing StrategiesIn the Sustainable Coaching Podcast, host Marilyn West provides tips on how to grow a coaching business organically by focusing on creating compelling content, leveraging social media, utilizing testimonials, and focusing on collaboration and referrals. Marilyn emphasizes the importance of the buyer's journey in creating content and the value of consistently engaging with your audiences.
The episode also highlights the significance of maintaining a strong online presence. Marilyn concludes with the idea that small, everyday efforts can significantly scale your coaching business.
In this episode, you will learn:
What strategies can significantly impact your c...2023-11-1010 minSustainable Coaching Podcast | How To Start A Coaching Business90 Days to Transform Your Coaching Business: The Power of Focus and ActionIn the Sustainable Coaching Podcast, host Marilyn West dives into the transformative power of 90 days of focus in your coaching business can make a difference. You'll discover the psychology behind why a 90-day timeframe can lead to significant progress because of our minds. You will also learn how to tailor your marketing strategies to maintain consistent visibility to your ideal client.
We also explore the benefits of positioning yourself as a trusted source and how showing up is essential for building know, like, and trust with your audience. Don't miss this episode if you want to start y...2023-10-3012 minSustainable Coaching Podcast | How To Start A Coaching BusinessAccelerating the Buyer’s Journey: How to Build Know, Like and Trust with SEO and Email MarketingIn the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations.
The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers.
In this episode, you will learn:
How has the b...2023-10-2715 minSustainable Coaching Podcast | How To Start A Coaching BusinessStruggling to Attract Clients: Master Client Attraction by Niching DownIn the Sustainable Coaching Podcast, host Marilyn West discusses the importance of defining and focusing on your niche for effective client attraction. This episode explores the strategies and tactics to attract the right clients to your coaching practice.
Listen to discover the "secret sauce" of starting and scaling your coaching business with the power of targeting your ideal clients through compelling content and the significance of crafting an unique value proposition in alignment with your niche. The episode also provides insights on strategically positioning yourself as an expert and showcases your expertise effectively. In this journey from c...2023-10-2609 minSustainable Coaching Podcast | How To Start A Coaching BusinessNailing Your Niche: Attracting Clients Made EasyIn the Sustainable Coaching Podcast, host Marilyn West discusses why it is essential to Nail Your Niche" in your coaching business. Are you struggling to attract the right clients and feeling overwhelmed by your marketing efforts? In this enlightening discussion, we explore the challenges of not having a clear niche, the benefits of niching down, and practical steps to help you identify your coaching niche.
You'll discover how narrowing down your niche can reach and align your expertise with your passion. Plus, we emphasize the importance of understanding your audience's needs, differentiating yourself in the market, and r...2023-10-2310 minSustainable Coaching Podcast | How To Start A Coaching BusinessFrom Overwhelm to Thriving: Setting Goals and Taking ActionIn the Sustainable Coaching Podcast, host Marilyn West addresses feeling overwhelmed by not achieving your goals, particularly in your coaching business. She shares insights and strategies on how to shift from feeling overwhelmed to taking effective action.
Marilyn emphasizes the need for action, measurable progress, and a clear vision for your coaching business to create momentum and success. She invites listeners to join her community and commit to building a profitable and sustainable coaching business.
In this episode, you will learn:
What are KPIs, and why are they essential for your coaching business?
How...2023-10-1910 minSustainable Coaching Podcast | How To Start A Coaching BusinessAttracting High-Ticket Clients Through Strategic Brand PositioningIn the Sustainable Coaching Podcast, host Marilyn West dives into the critical role of brand positioning for coaches and how it directly impacts attracting the right clients. Discover the secrets to effective brand positioning and understand how it's more than just a logo or a website. It's about creating a strong, irresistible brand identity that resonates with your target audience.
Listen in to learn the essential elements that set you apart from your competition, making your coaching offer stand out and leveraging your authentic story to establish authority and attract clients in alignment with your coaching mission.2023-10-1611 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering the Entrepreneur Mindset: Building Your Coaching Business with ConfidenceIn the Sustainable Coaching Podcast episode, host Marilyn West delves into cultivating an entrepreneurial mindset for success. Listeners will discover how to embrace innovation, take calculated risks, and develop resiliency in the ever-changing coaching world.
Marilyn also discusses the importance of self-mastery and the value of clear goal-setting and action-planning. Listen to practical tips on overcoming common challenges for long-term coaching success.
In this episode, you will learn:
What is the key to building an entrepreneurial mindset for your coaching business?
How can self-assessment help you break free from past experiences and failures?
What are...2023-10-1312 minSustainable Coaching Podcast | How To Start A Coaching BusinessCoaching with Confidence: Navigating the Transition from 9 to 5 to Full-Time CoachIn the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential steps and considerations when transitioning from a traditional 9-to-5 job to a full-time coaching practice. She shares personal experiences and expert insights to guide you through this significant career shift, emphasizing the importance of thorough financial planning, skill development, and emotional preparedness.
In this episode, you will learn:
What are the key financial aspects before leaping into coaching full-time?
How can you strategically position yourself as a specialized coach to attract clients?
What strategies can help manage emotions and overcome common challenges during this t...2023-10-0912 minSustainable Coaching Podcast | How To Start A Coaching BusinessConsistency and Credibility: Building Trust and Authentic Connections as a CoachIn the Sustainable Coaching Podcast episode, host Marilyn West dives deep into the coaching world. She discusses a critical aspect of your coaching journey: building trust and credibility as a new coach. Have you ever wondered how to make potential clients believe in your expertise? Are certifications and credentials enough?
Marilyn discusses the importance of aligning your marketing strategy with your strengths and building a professional online presence, as well as why it's crucial to lead people back to your website and email list to foster meaningful conversations and convert leads into clients.
Marilyn also t...2023-10-0612 minSustainable Coaching Podcast | How To Start A Coaching BusinessStrategies to Elevate Your Coaching Business in 2024: Proactive, Adaptive, and ProfitableIn the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential strategies to prepare your coaching business for success in 2024. Discover how to adapt and thrive in the evolving coaching landscape while remaining profitable and client-focused.
Throughout the episode, we explore key areas, including updating your services and offers, enhancing your online presence, staying informed about industry changes, expanding your network through collaborations, and smart financial planning. By the end of this episode, you'll have valuable insights on how to position your coaching business for the future, ensuring it remains relevant, profitable, and client-centered.
I...2023-10-0209 minSustainable Coaching Podcast | How To Start A Coaching BusinessLaunching a Podcast in 2024: Building Authority, Repurposing Content, and Growing Your BrandIn this episode of the Sustainable Coaching Podcast, in an exciting episode released on International Podcast Day, host Marilyn West delves into the compelling reasons why coaches should seriously consider launching their own podcast in 2024. We explore the strategic advantages of podcasting to enhance your authority, repurpose high-performing content, and amplify your personal brand in ways that social media platforms can't match.
Listen in to discover how podcasting enables you to connect with a global audience and how it provides a unique opportunity to get vulnerable and build trust with your ideal clients. We also share insights i...2023-09-3009 minSustainable Coaching Podcast | How To Start A Coaching BusinessBuilding a Meaningful Connection With Your AudienceIn this episode of the Sustainable Coaching Podcast, host Marilyn West dives into the power of cultivating meaningful connections with your audience, even when you have a smaller following. Marilyn shares personal insights and strategies to make the most of your small audience to establish yourself as a trusted source to succeed in your coaching business.
Tune in to find out how to engage effectively with your audience, provide valuable content without giving away your secret sauce, and leverage your personal story to build trust and relatability. Join us as we explore how a smaller audience can b...2023-09-2909 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering Your Mindset To Build An Impactful BusinessIn this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the transformative power of mastering your mindset, focusing on personal and entrepreneurial growth. We'll explore the psychology behind success, the importance of a growth mindset, and how to combat self-doubt effectively.
Join us as we introduce "Coaching with Confidence," a membership program designed to help you declutter your mind, build self-awareness, and supercharge your journey toward success. Are you struggling with self-doubt? Wondering how to develop a growth mindset? Ready to unlock your full potential?
In this episode, you will learn:...2023-09-2814 minSustainable Coaching Podcast | How To Start A Coaching BusinessFeeling Overwhelmed? Mastering Productivity With Clear GoalsIn this episode of the Sustainable Coaching Podcast, host Marilyn West talks about the common challenge faced by many coaches feeling overwhelmed. She addresses how being overwhelmed impacts productivity.
Since content is everywhere, more entrepreneurs are finding themselves stressed. So, it is critical to reduce information overload by having a healthy balance between consuming and creating content. Implementing clear business goals and marketing strategies is the key to long-term success in the coaching industry.
In this episode, you will learn:
How can setting clear boundaries help you navigate the demands of your coaching business e...2023-09-2110 minSustainable Coaching Podcast | How To Start A Coaching BusinessBuilding a Coaching Business for Your Future SelfIn this episode of the Sustainable Coaching Podcast, host Marilyn West talks about hitting a milestone in her podcast journey. She reflects on the incredible journey of her 50th episode and discusses the vital concept of building a coaching business with an eye on the future.
Marilyn discusses the importance of building a business with your future self in mind to help manage your energy effectively, make disciplined choices for sustainable growth, and strategically hire mentors for skill development. She also discusses the power of taking action to gain clarity and confidence in your coaching journey that a...2023-09-2010 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering Your Messaging: Building a Coaching Brand With AuthorityIn this episode of the Sustainable Coaching Podcast, host Marilyn West delves deep into the art of "Mastering Your Messaging" for coaches, uncovering its pivotal role in building a thriving coaching brand. You'll discover the power of crafting a Unique Value Proposition (UVP) tailored to your ideal clients, allowing you to attract and engage with the right audience while repelling those who aren't the right fit.
Aligning your messaging with key areas such as health, wealth, and relationships to expand your reach, credibility, and specialization is essential to positioning yourself as an authority in your niche. Are y...2023-09-1408 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow To Stand Out and ThriveIn this episode of the Sustainable Coaching Podcast, host Marilyn West discusses how to stand out by building authority as a coach and how it can set you apart in the coaching industry. We explore the quickest way to start standing out as a coach and discuss practical strategies for establishing yourself as an expert. You'll learn how to choose your niche effectively, the importance of niche specialization, and its long-term benefits to your coaching business.
Discover why trust and credibility are vital, how to maintain authority over time, and the power of client testimonies and case s...2023-09-1110 minSustainable Coaching Podcast | How To Start A Coaching BusinessSelling the Transformation, Not Just the FeaturesIn this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the art of coaching. She discusses why relying on your coaching program's features won't guarantee its success. We explore the importance of selling the transformation and the emotional journey your clients desire.
Discover how to build a strong personal brand that sets you apart in the coaching industry and why consistency in your presence and engagement is key to creating a loyal following. Learn how to connect with your audience on a deeper level, tapping into their emotions and effectively marketing your coaching b...2023-09-0707 minSustainable Coaching Podcast | How To Start A Coaching BusinessScaling Your Coaching Business: Mastering the Art of Solution Selling and Sustainable GrowthIn this episode of the Sustainable Coaching Podcast, host Marilyn West talks about her unique strategy regarding solution selling and sustainable growth for aspiring coaches. Join us as we explore the key strategies and insights that can help you build a thriving coaching practice, attract online leads without feeling salesy, and leverage various marketing channels effectively.
You'll discover how to identify your unique selling proposition, craft a compelling signature offer, and sell your coaching services authentically. Plus, we'll walk you through the step-by-step process of optimizing your marketing campaigns for SEO across your website, podcast, and Pinterest. R...2023-09-0507 minSustainable Coaching Podcast | How To Start A Coaching BusinessNavigating the Coaching Industry As A Woman of ColorIn this episode of the Sustainable Coaching Podcast, host Marilyn West embraces a thought-provoking episode. Join us as we delve into a candid and unscripted discussion on a recent business meetup experience.
Marilyn reflects on being the only woman of color in the room and dissects the complex interplay of diversity, inclusion, and authenticity within the coaching industry. Tune in to explore the power of representation, the significance of cultivating inclusive coaching spaces, and the impact of showing up authentically.
In this episode, you'll learn:
How does the presence of diverse voices contribute to mo...2023-08-3107 minSustainable Coaching Podcast | How To Start A Coaching BusinessThe Entrepreneurial Mindset: Navigating Growth and ResilienceIn this episode of the Sustainable Coaching Podcast, host Marilyn West for an insightful discussion as we explore the significance of building a sustainable coaching business, emphasizing its benefits and long-term impact on you and your clients.
Discover the critical role of visibility in your coaching journey and the strategies for maintaining a consistent flow of leads. Discover the secrets of sustaining growth, fostering resilience, and overcoming self-doubt as you navigate the challenges of entrepreneurship. Learn how to shape a coaching legacy that leaves an enduring imprint on the industry.
In this episode, you'll learn:2023-08-2814 minSustainable Coaching Podcast | How To Start A Coaching BusinessEffective Strategies For Lead Generation For CoachesIn this episode of the Sustainable Coaching Podcast, host Marilyn West discusses the importance of lead generation. As a coach, your content marketing strategy must align with your strengths and preferences of how you want to give away valuable content online. Marilyn also discusses the significance of website optimization and how it can help build credibility and trust among potential leads while driving organic traffic.
Scaling a coaching business will need a consistent and effective lead-generation strategy. Marilyn also talks about the power of podcasting to boost visibility and attract leads. Tune in to gain insights on c...2023-08-2412 minSustainable Coaching Podcast | How To Start A Coaching BusinessSustainability: Positioning Your Coaching Business for Long-Term SuccessIn this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the sustainability phase of a coaching business. New coaches often burn out quickly, struggling to balance income-producing activity and value creation. In this insightful discussion, we explore the concept of sustainability, focusing on how it can empower coaches to amplify their impact while enjoying the fruits of their labor.
You can learn the signs indicating that you've achieved sustainability and the importance of knowing when to shift priorities to cut unnecessary expenses and focus on enhancing the client experience.
In this ep...2023-08-2313 minSustainable Coaching Podcast | How To Start A Coaching BusinessScaling Your Coaching Business: From Foundations to FlourishingIn this episode of the Sustainable Coaching Podcast, host Marilyn West takes you on the journey of how to scale your coaching business. Join us for Part Two of our five-day series as we delve into a coaching business's "scaling" phase.
Discover how to standardize processes, solidify a winning methodology, and seamlessly transition from one-on-one coaching to high-impact group programs. Marilyn West shares insights from her experience of why she decided to implement a boot camp to launch the open cart of the Sustainable Coaching Society program.
In this episode, you'll learn:
How does t...2023-08-2214 minSustainable Coaching Podcast | How To Start A Coaching BusinessStarting Your Coaching Business: Building Relationships, Authority, and Implementing ProcessesIn this episode of the Sustainable Coaching Podcast, host Marilyn West guides aspiring coaches through the essential steps of launching a successful coaching business. As a seasoned expert in coaching, Marilyn shares insights and actionable advice for those ready to leap into the coaching industry.
Listeners will learn how to strategically build genuine relationships to cultivate an audience of potential clients, how to establish their authority in their niche by focusing on a specific problem they can solve, and the importance of developing efficient processes and systems for a seamless client experience. Tune in to discover how t...2023-08-2112 minSustainable Coaching Podcast | How To Start A Coaching BusinessOvercoming Imposter Syndrome and Building Confidence as a CoachIn this episode of the Sustainable Coaching Podcast, host Marilyn West delves into the critical aspects of building a thriving coaching business. Through her engaging discussion, listeners will discover the key elements necessary for crafting an authoritative presence in the coaching industry while cultivating sustainability.
Marilyn shares insights on attracting problem-aware leads, maintaining marketing momentum, and positioning oneself effectively. She highlights the significance of embodying social, emotional, intellectual, and physical confidence as a coach. Tune in to learn how to strategically navigate platforms, manage emotions, master messaging, and prioritize self-care for lasting success.
In...2023-08-1740 minSustainable Coaching Podcast | How To Start A Coaching BusinessThree Essentials for Launching Your Coaching PodcastIn this episode of the Sustainable Coaching Podcast, host Marilyn West delves into the fascinating world of podcasting, equipping listeners with the knowledge needed to kickstart their podcast as a coach.
Marilyn shares insights on navigating the process of recording the first episode while leveraging your coaching expertise. She emphasizes that starting a podcast isn't just about recording episodes, it's about strategically positioning yourself as a thought leader and maximizing your reach.
In this episode, you'll learn:
How to record quality content without all the bells and whistles.
How to gain topical aut...2023-08-1612 minSustainable Coaching Podcast | How To Start A Coaching BusinessFrom Corporate to Coach: Unleash Your Expertise for a Thriving Coaching BusinessIn this episode of the Sustainable Coaching Podcast, host Marilyn West takes listeners on a journey from the corporate world to the coaching realm, demonstrating how to leverage their corporate knowledge and experience to kickstart a successful coaching business. As an experienced coach, Marilyn shares valuable insights on building authority, positioning expertise for profit, and embracing growth in the coaching industry.
She highlights the importance of confidence and believability, encouraging new coaches to draw upon their corporate background to establish themselves as trusted sources of guidance and advice. Listeners are guided through translating their skills and experience...2023-08-1410 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Turn Your Passion into a Profitable Coaching BusinessAre you passionate about helping others achieve their goals and unlock their full potential? It's time to turn your passion into profit by starting your coaching business!
Whether it's life coaching, career coaching, fitness coaching, or any other niche, Sustainable Coaching Society can help you jumpstart your business. If you have the idea of starting your coaching business but don’t understand how to put this into action, and you’re feeling a little overwhelmed as if you’re even qualified to call yourself a coach, this program is for you.
I’m here to teach yo...2023-07-2409 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to attract your first client within 90 days with simple strategiesAre you ready to start your coaching business but feeling overwhelmed? 😕
Sustainable Coaching Society is a program for aspiring and new coaches. This program is designed to leverage your knowledge to sign your first client within 90 days.
We understand your challenges and want to ensure you have all the knowledge and tools necessary to build a successful, sustainable, and profitable coaching business. You will build an impactful coaching business and attract your first client within 90 days.
Are you ready too?
✅ Identify your ideal client and create an irresistible signature offer they can't r...2023-07-1707 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to build a sustainable coaching business even when social media failsInstagram is down! Yes, you read that right! But before panic sets in, let me assure you that I've got an ace up my sleeve that will keep you ahead of the game, even in the midst of this unexpected challenge.
You see, I'm right in the middle of a highly anticipated launch, and Instagram's downtime could have thrown a wrench in our plans. However, I refuse to let it stress me out, and neither should you. Why? Because the strategy I teach is designed to overcome obstacles and keep you on track, no matter what comes...2023-07-1305 minSustainable Coaching Podcast | How To Start A Coaching BusinessHere’s what happens when you implement an effective marketing campaignKnowing how to increase brand awareness organically and build genuine connections with your audience is a sustainable strategy to implement as a new coach. Taking the time to cultivate an audience of highly engaged buyers who resonate with your coaching business's mission.
In this episode, we'll discuss the significance of engagement from your target audience is important. When you implement an effective marketing strategy tailored to their needs, you can attract individuals genuinely interested in your coaching services. This leads to higher-quality leads and meaningful interactions, which are crucial for conversions.
Topics covered in this e...2023-07-1116 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to sign your first coaching clients without paid marketingSigning your first coaching client doesn't have to be complicated. Building connections organically will allow you to build an audience of buyers that trust you. To scale your coaching business, you need to be able to sell your services effectively and consistently.
In this episode, we'll discuss the importance of understanding that everything you do in your business is part of a funnel. Whether potential clients discover you on social media or other means, you can still attract clients without paid advertising and convert.
Topics covered in this episode include:
How to leverage your e...2023-07-1011 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Increase Your Visibility and Convert More Clients As A New CoachImplementing and maintaining an organic marketing strategy allows you to have control over your brand's messaging and positioning as you learn and understand your ideal customer. By using organic marketing, you can adapt and evolve your strategy as needed, ensuring that it aligns with your business goals and stays relevant to your target audience.
In this episode, we'll talk about your offer as a coach. When you discuss your offer, you build authority in your industry and reaffirm your passion for your work. You also create a genuine connection with potential leads, which can lead to more...2023-07-0311 minSustainable Coaching Podcast | How To Start A Coaching BusinessHere’s why it may be hard signing your first coaching clientLearning how to embrace your season of being uncomfortable and learning how you want to show up in the coaching space is essential. Many coaches commonly experience Imposter syndrome, but it doesn't have to hold you back.
In this episode, we'll discuss overcoming imposter syndrome and how it may stop you from signing your first client as a new coach. We'll talk about the three most prominent limiting beliefs that hold coaches back, how to get into the right safe spaces, and the clarity formula for taking action and getting the results you want.
Topics c...2023-06-3007 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Build Your Confidence as a CoachMany coaches commonly experience Imposter syndrome, but it doesn't have to hold you back. First, it's essential to identify the root causes of your imposter syndrome. What are the thoughts and beliefs that are holding you back? Once you've identified these, you can start to challenge them.
For example, you might believe you need to be qualified to be a coach because you lack experience. However, if you take a step back and look at your skills and knowledge, you'll likely have much to offer your clients.
Another common cause of imposter syndrome is comparing...2023-06-2911 minSustainable Coaching Podcast | How To Start A Coaching BusinessOvercoming Limiting Beliefs As A CoachTo be a successful coach, you need to have the right mindset. This means believing in yourself, your abilities, and your ability to help others. It also means overcoming limiting beliefs about money, success, or your worth.
Many coaches have limiting beliefs about money that hold them back from success. These beliefs might include "I'm not good enough to charge a lot of money" or "Money is hard to come by." If you have these beliefs, it's important to challenge them and start working on overcoming them.
In this episode, we discuss the four key...2023-06-2815 minSustainable Coaching Podcast | How To Start A Coaching BusinessMastering Your Mindset and Unleashing Your PotentialWhen starting your coaching business, it's essential to understand the importance of a growth mindset to overcome limiting beliefs and imposture syndrome. We explore the impact of a fixed mindset and how it influences decision-making, action-taking, and attracting clients.
In this episode, we delve into the power of mindset while building a successful coaching business. Marilyn West discusses how imposter syndrome and negative self-talk can hinder your ability to show up as your most authentic self as an expert. Listen in as we discuss how to uncover the secrets to unlocking your coaching potential by mastering your m...2023-06-2614 minSustainable Coaching Podcast | How To Start A Coaching BusinessCrafting Authentic Coaching Content With AIAI is a powerful tool, but it's crucial to be aware of the pros and cons of utilizing AI to soon in your coaching business. It's essential to be the director of your coaching business and effectively guide AI to achieve quality content with personalization. AI can be your brainstorming bestie, but knowing your brand messaging, values, and voice is essential before you dive in.
In this episode, we explore how AI can assist in generating content ideas and creating personalized content that aligns with your coaching goals and serves your audience.
Topics covered in t...2023-06-2307 minSustainable Coaching Podcast | How To Start A Coaching BusinessThe 4 Types of Confidence Every Coach NeedsIt’s time to discover strategies to boost self-assurance, overcome fears, and develop a growth mindset. As coaches, we often face risks, stagnation, and self-doubt. But fear not! Finding the most authentic way that aligns with you to interact comfortably with others is essential.
In this episode, we discuss the four types of confidence that every coach needs: social confidence, emotional confidence, intellectual confidence, and physical confidence. We explore how these types of confidence can help coaches build their businesses and achieve their goals.
Topics covered in this episode include:
Why is to choose th...2023-06-2210 minSustainable Coaching Podcast | How To Start A Coaching BusinessYour Coaching Client is Everywhere: Nurturing Your Audiences and Building TrustBy understanding your ideal clients, you can easily create content including their needs and desires to build a deep connection in which they will perceive they can trust you and will be more likely to have conversations with you.
In this episode, we dive into the idea that your client is everywhere and explore how you can leverage different platforms to build an audience of buyers. As a coach, it's essential to understand the needs and desires of your ideal clients to create content that resonates with them. We'll debunk the notion that you must...2023-06-1909 minSustainable Coaching Podcast | How To Start A Coaching BusinessStarting, Scaling, and Sustaining Your Coaching BusinessLearning to embrace the Optempo of starting a coaching business is imperative. As a coach, embracing sustainability and developing a business that can be maintained and scaled effectively is crucial.
In this episode, we discuss how to avoid burnout while starting your coaching business. Marilyn shares her expertise in building a coaching business that thrives through sustainability and simplicity. Marilyn brings a strategic approach to entrepreneurship with her Military Leadership and HR Operations background. Tune in as she breaks down the phases of starting a coaching business and emphasizes the importance of sustainability.
To...2023-06-1213 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Establish Yourself as a Person of Authority as a New CoachWhen starting as a coach, it is essential to build an audience of buyers by establishing yourself as a person of authority in your coaching industry. In the beginning, you have to share your knowledge, and don't be afraid to write blog posts and give talks. The more you share, people will see you as an expert.
In this episode, we discuss establishing yourself as a person of authority, even if you're starting. There are a few key things you can do to develop yourself as an expert in your field:
Topics covered in this ep...2023-05-2913 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Leverage Your Uniqueness to Attract More Coaching ClientsIn today's crowded coaching market, standing out from the competition is more important than ever. You need to articulate what makes you unique to attract more clients and grow your business. Your experience, expertise, personality, or approach to coaching can make you memorable as a coach.
In this podcast, we will discuss identifying what makes you unique and why you need to create a unique selling proposition (USP). An USP statement clearly articulates what you offer and how you differ from other coaches. Your USP should be clear, concise, and persuasive.
To...2023-05-0809 minSustainable Coaching Podcast | How To Start A Coaching BusinessThe Secrets to Outselling Your Competition As A CoachMany coaches struggle with messaging and connecting to their ideal clients when starting. That's why it's essential to understand the power of one as a new coach. Understanding your unique selling proposition allows you to develop a marketing strategy your target audience can relate to.
In this podcast, we will discuss why it is essential to reverse engineer your coaching business. The first step to outselling your competition is knowing the problem you can solve and knowing their needs and wants. What are they doing well? What are they doing poorly? What are their strengths an...2023-05-0108 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow to Stop Procrastinating and Start Taking Action In Your Coaching BusinessProcrastination is a common problem that can hold coaches back from achieving their goals. Many factors cause procrastination, including fear of failure, perfectionism, and a lack of motivation. However, there are several things that coaches can do to overcome procrastination and start taking action.
In this podcast, we will discuss the common problem of procrastination and how to overcome stagnation and start taking action in your business. We will also share tips on staying focused and motivated to create a routine so you can focus on the most critical tasks.
Topics covered in t...2023-04-2510 minSustainable Coaching Podcast | How To Start A Coaching Business3 Reasons Why Coaches Struggle With Consistency and DisciplineImplementing consistency and discipline inside your coaching business will allow you to achieve your goals faster. There will be times when you don't feel like showing up. Identify why you started the coaching business and determine what consistency looks like for you.
In this podcast, we will discuss the importance of consistency and discipline. We will also share some tips on how to stay motivated and on track. You need to have the discipline to show up to build the marketing momentum you need.
Topics covered in this episode include:
2023-04-1709 minSustainable Coaching Podcast | How To Start A Coaching BusinessFaith and Entrepreneurship: A Journey of Faith My First Year As A Full-Time CoachStarting your coaching business is a journey that is full of ups and downs, but it is also incredibly rewarding. There will be times when you feel like you are on top of the world, and there will be times when you feel like you are drowning. If you are willing to put in the effort, you can build a profitable and sustainable coaching business.
In this episode, we will discuss balancing and releasing unrealistic expectations and timelines in your first entrepreneurial year. We must trust that God has a plan for our lives and t...2023-04-1212 minSustainable Coaching Podcast | How To Start A Coaching BusinessThe Burnout Solution: How to Build Your Coaching Business Without Feeling OverwhelmedAs a new coach, your visibility and consistency will be more critical than your certifications. People are more likely to hire someone they know and trust. You can build trust and credibility with potential clients by increasing your visibility and showing up online.
In this episode, we will discuss the importance of increasing your visibility and building a strong online presence. There are a number of ways to increase your visibility as a coach, and it is important to pick a marketing channel you enjoy being on.
Topics covered in this epi...2023-04-1009 minSustainable Coaching Podcast | How To Start A Coaching BusinessThe Momentum: Overcoming Burnout In Your Coaching BusinessBeing in a season of feeling overwhelmed and exhausted because of unrealistic expectations as a New Coach isn't the business you probably had in mind. You may feel pressure to succeed, please your clients, and stop bootstrapping your business. It's important to remember that taking things slow and asking for help when needed is okay. It's also essential to take care of yourself physically and mentally.
In this episode, we will discuss the importance of taking care of yourself personally and professionally as a New Coach. It's time to build a business around your desired l...2023-04-0307 minSustainable Coaching Podcast | How To Start A Coaching BusinessAttract Coaching Clients Who Are Searching For You: Unlock the Secrets to 24/7 VisibilityThe hardest thing you will have to do as a new coach is building awareness and the demand for your signature offer. How do you go from being the subject matter expert in your field to being a trustworthy coach now charging for your expertise? As a new coach, you must build the demand for your offer with marketing. Brand awareness and consistency link to building the know, like, and trust as a Coach.
In this episode, we will discuss the importance of being a new coach and how to maintain visibility to reach your ideal client. It...2023-02-2708 minSustainable Coaching Podcast | How To Start A Coaching BusinessStart Attracting Coaching Clients By Dominating the Search Engine With EaseLearning how to increase your visibility and brand awareness when starting your coaching business is essential. Marketing your coaching business is a task you will have to do forever, so finding a marketing channel that aligns with your personal and professional life is essential. It's time to learn how to leverage strategies that increase brand visibility and build authority as a Coach.
In this episode, we will discuss how to implement SEO as your primary marketing strategy. We will cover how SEO can help you improve your credibility as a thought leader and gain instant a...2023-02-2011 minSustainable Coaching Podcast | How To Start A Coaching BusinessBuilding a Profitable and Sustainable Coaching Business While Working a Nine to FiveBootstrapping your coaching business with your 9-5 income can be overwhelming and scary. As someone who leveraged their 9-5 income to build a coaching business, I understand what you're going through.
In this episode, we will discuss the importance of focusing on long-term strategies rather than short-term trends when building a successful coaching business while working a nine-to-five.
You'll hear me talk about:
How seeking validation through certification will have you overspending
The importance of investing in courses and coaches to gain knowledge of marketing and sale skills
How to budget in a start-up as a...2023-02-1310 minSustainable Coaching Podcast | How To Start A Coaching BusinessBuilding A Coaching Business The Strategic WayWhen starting your coaching business, you probably believe coaching clients would be easy to find and convert consistently. However, finding the right coaching clients interested in your services and willing to invest can be challenging.
This episode will discuss the benefits of strategically building a coaching business and why it is essential to focus on the foundation instead of creating the signature offer without a strategy or plan. You can build a successful coaching business with the right marketing strategies and dedication.
You'll hear me talk about:
Why it is essential to cr...2023-02-0609 minSustainable Coaching Podcast | How To Start A Coaching BusinessMarketing To Everyone Leads To No One: So Market To Your Ideal ClientKnowing your ideal client allows you to customize your marketing approach to deliver the right message in a way that creates an emotional connection through your content as a Coach.
Marketing to everyone leads to no one, so you must market to the audience you can serve very well. When creating content as a Coach, you want to ensure you add value to an audience best suited to your offer.
In this episode of Sustainable Coaching Podcast, we will discuss the importance of why you need to market to your ideal cli...2023-01-3009 minSustainable Coaching Podcast | How To Start A Coaching BusinessAttract Your Ideal Client With Problem-Aware Content: The Benefits of Attracting Aligned ClientsCreating problem-aware content for your ideal clients allows you to speak directly to their needs by giving them a solution to a problem they are trying to solve. A problem-aware client is actively searching for content online.
Learning to create compelling content for your ideal client as a coach will help you stand out from the competition when you understand their needs and desires.
When creating problem-aware content, it is vital to ensure that it is well-written, engaging, and relevant to your audience. By creating content tailored to your ideal client's need...2023-01-2310 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow To Gain Clients Without Social Media As A CoachLearning how to gain clients without social media is imperative. We often overlook strategies and people that can help us with a successful long-term marketing strategy and default to social media because it is accessible. Quality content is essential in any marketing strategy; however, leveraging quality relationships can help build the know, like and trust even faster and change the trajectory of your business.
In this episode of Sustainable Coaching Podcast, we will discuss how to gain coaching clients without social media.
You'll hear me talk about:
How to find net...2023-01-1610 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow To Market Your Business As A New CoachThe overall objective for marketing is to increase brand awareness and maintain visibility to your ideal client as a new coach. Learning how to market your coaching business effectively will allow you to reach more people, build your brand awareness, and generate more leads and sales with sustainability as you scale. Marketing is a learned skill and you will get better over time.
In this episode of Sustainable Coaching Podcast, we will discuss how to market your business as a new coach effectively.
You'll hear me talk about:
How to crea...2023-01-0906 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow To Attract Clients As A New CoachChoosing the best marketing channel for your coaching business will empower you to sustain consistency when marketing your services and program. Learning how to leverage online marketing will increase your marketing efforts and brand visibility quickly and easily.
In this episode of Sustainable Coaching Podcast, we will discuss how to attract clients online as a new coach.
You'll hear me talk about:
How to leverage social media platforms to connect and convert your ideal client
How to leverage Search Engine Optimization (SEO) to increase your brand awareness
How to utilize onli...2023-01-0208 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow To Create Sustainability In Your Coaching BusinessNot all marketing channels will be a good fit for your coaching business when starting. When you choose your marketing channel, please make sure it aligns with your strongest skillset and make sure it's where your ideal client research information to solve their problem. Save time and money building on a platform that you will enjoy building a community on.
In this episode of Sustainable Coaching Podcast, we will discuss three important reasons you should align your marketing efforts to your strongest skillset.
You'll hear me talk about:
Aligning your pl...2022-12-2607 minSustainable Coaching Podcast | How To Start A Coaching Business3 Reasons To Niche Down As A CoachFeeling stressed with the growth of your coaching business will have you questioning your abilities to build a profitable and sustainable coaching business. Nailing your niche is the first step in building a successful coaching business. Once you have identified your niche, you can create content that speaks directly to your ideal client that will attract and convert.
In this episode of Sustainable Coaching Podcast, we will discuss three important reasons you should niche down.
You'll hear me talk about:
Connecting to your ideal client
How to create a competitive advantage in the marketplace
...2022-12-2006 minSustainable Coaching Podcast | How To Start A Coaching BusinessHow To Start A Coaching BusinessBuilding a thriving coaching business is possible. Taking the time to understand a marketing plan for you and your business is the key. Your visibility will be more important than your ability in the beginning. As a new coach, continue to work on your mindset and confidence to gain the clarity to build a sustainable coaching business.
In this episode of Sustainable Coaching Podcast, we will discuss the factors to consider when starting a coaching business to ensure you attract your ideal clients into your sales funnel. When starting your coaching business, knowing what problem you can s...2022-12-2006 minSustainable Coaching Podcast | How To Start A Coaching BusinessIntroduction & My StoryIn this episode of Sustainable Coaching Podcast, I’ll share my story of how I went from serving in the military to now serving Coaches. I’ll share some of the most traumatic events in my life over the past five years. I am beyond grateful to be in this season of my life to inspire others that are ready to transform others’ lives. I hope this podcast blesses and serves you.
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2022-12-1907 minSustainable Coaching Podcast | How To Start A Coaching BusinessWelcome To Sustainable Coaching Podcast!Welcome!
Hey, I’m Marilyn West. A wife, a girl-mom, and an Army Veteran. I believe in impact before income! The more significant impact you make, the more income you will too. This podcast will teach you how to start your coaching business with sustainable strategies.
I aim to help aspiring and new coaches step into their passion and start their online coaching business confidently, knowing your experiences and skills are enough. I help coaches create their signature offers and show them how to use their unique experiences to create a successful coaching bus...2022-12-1900 min
Moments With MarilynMisconceptions About Homeschooling: Setting You Free Part 2Have a Question? Click hereApostate: The Men Who Destroyed the Christian West by Kevin Swanson https://amzn.to/3L8NpH2Character Qualities to Teach your Kids https://lp.constantcontactpages.com/su/49sqN14/CharacterQualitiesSupport the showMwM Theme Song: Cheery Monday Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/2022-09-2228 minMoments With MarilynMisconceptions About Homeschooling : Setting You FreeHave a Question? Click hereApostate: The Men Who Destroyed the Christian West by Kevin Swanson https://amzn.to/3L8NpH2Support the showMwM Theme Song: Cheery Monday Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/2022-09-1522 minMoments With MarilynI’m Done Homeschooling: 10 Things I Would Do DifferentlyHave a Question? Click hereLast time, Marilyn discussed some things she would do again if she was to homeschool again. Today, she discusses 10 things that she would NOT do again. Material mentioned in this episode: Apostate: The Men Who Destroyed the Christian West (by Kevin Swanson):https://www.amazon.com/dp/0985365153/ref=cm_sw_r_cp_api_i_n.VOFbBC0JJAYCharacter in Action: https://characterconcepts.com/store/index.php?id_product=3571&controller=productParenting From the Heart:https://characterconcepts.com/store/index.php?id_p...2020-11-0418 min
Justice. Mercy. Faith.Reclaiming the historic understanding of religious liberty for allBrian Kaylor is editor and president of Word&Way. He joins the podcast this week to discuss “reclaiming the historic understanding of religious liberty for all.” More from Rev. Dr. Aidsand Wright-Riggins III can be heard in Kaylor’s interview with him in episode 69 “Baptist Without An Adjective,” on the Word&Way podcast.
Eden Carlton leads the Language Arts Ministry at St. Paul’s Baptist Church, West Chester, Pennsylvania, she joins the podcast with her essay, “Love your neighbor, learn their language.”
David W. Peters served in the United States Marine Corps and in Iraq as an Army chapl...2019-05-2120 min