Shows
eCom Capital PodcastThe NEW Way to Run Facebook Ads in 2025Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleIn this game-changing episode, Sasha sits down with Marin Istvanic, Head of Performance at Inspire agency, to break down his exact $100+ million Meta advertising strategy that's helped scale ecommerce brands from startup to 8-figures.Marin shares the tactical playbook he's used across 8 years of media buying, revealing how creative-based targeting has replaced traditional interest targeting, and why your ad creative is now doing the heavy lifting in audience selection. This episode is packed with actionable insights on...
2025-07-3146 min
Mastering eCommerce Marketing161. Facebook Ads: You're Doing It Wrong with Marin IštvanićIn today’s episode of Mastering eCommerce Marketing, host Eitan Koter chats with Marin Istvanic, Head of Performance Marketing at Inspire. Inspire is a boutique agency known for turning Facebook ads into serious growth for direct-to-consumer brands.Marin spent over $100 million on Facebook advertising, so he has firsthand knowledge of what actually works and what doesn’t. He’s also successfully grown his own brands, reaching impressive milestones like $30 million in revenue in just three years.In their conversation, Marin gives listeners a straightforward breakdown of recent changes happening on Facebook ads. He explains clearly how Fa...
2025-05-1529 min
The Ecom Show#292 Marin Istvanic From Inspire Brands Group: Scaling Ecom Brands with $100M in Meta Ad SpendHey, Budai Nation! Welcome back to The Ecom Show—the place where e-commerce entrepreneurs, marketers, and agencies share the best strategies to scale online brands. Before we dive in, don’t forget to subscribe and share this episode with a friend. As you know, we don’t run ads, so your support means the world!In today’s episode, I’m sitting down with Marin Istvanic, founder of Inspire Brands Group, a performance marketing agency that has managed over $100 million in Meta ad spend. Marin has worked with major e-commerce brands like The Oodie, Nick Shackleford, Ford, and...
2025-03-2534 min
Super Entrepreneurs PodcastScale Facebook Ads: Marin Istvanic InterviewIn this episode of the Super Entrepreneurs Podcast, host Shahid Durrani interviews Marin Istvanic, a leading expert in Facebook advertising. Marin shares his strategies for scaling brands to nine-figure revenues, including his work with brands like Udi and Vessi. Learn how to optimize your Facebook ad campaigns for maximum ROI and discover the secrets to successful performance marketing Chapter Stamps: 01:29 Marin's Journey into Digital Marketing 03:36 Scaling Brands with Facebook Ads 05:39 Strategies for Different Brands 14:29 Running a Boutique Agency 17:10 Innovative Media Buying Techniques Pullout...
2025-01-0121 min
2X eCommerce PodcastScaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin IštvanićIn this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers...
2024-12-1052 min
eCommerce Marketing PodcastHow to Structure your Facebook Ads for Maximum Efficiency - with Marin IštvanićIn this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads. Key Episode Takeaways:
2024-09-2434 mineCommerce Marketing PodcastHow to Structure your Facebook Ads for Maximum Efficiency - with Marin IštvanićIn this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads. Key Episode Takeaways:
2024-09-2434 min
Ecom Gold2024 Media Buying Masterclass - Marin IstvanicEcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Summary:Marin, a partner at the Inspire agency, shares insights on me...
2023-12-191h 07
The Deal Closers PodcastPerformance Marketing in Ecommerce, with Marin IstvanicToday we're talking about new trends in performance marketing. Simply put, performance marketing is advertising that can be measured in real time, so that means Google Ads, Facebook, Instagram - anything that gives you quick information that allows you to make the right decisions for spending your marketing dollars. Spending money effectively is imperative to success in Ecommerce, and we have one of the best to tell us how - Marin Istvanic from Inspire Brands Group.This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by...
2023-03-2128 min
Make Each Click Count Hosted By Andy SplichalBeing Successful Running Facebook Ads In The New Year with Marin IstvanicThis episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients.Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own.Andy and Marin discuss regarding conversion rates between videos and static images and the types of products for eCommerce that do better on Facebook than others.Listen to Marin’s...
2022-12-3027 min
21st Century EntrepreneurshipMarin Istvanic: The Power of Facebook Ads and How to Make an Impact with Your Marketing StrategiesThis episode will explore the power of Facebook Advertising and discuss strategies to make an impact. We'll hear from Marin Istvanic, head of performance at Inspire Agency, about his journey in the field and how he has achieved success. We will also talk about the challenges that come with managing a large-scale ad campaign, as well as tips on how to maximize your impact. Marin Istvanic explains how businesses leverage digital advertising, tracking results and targeting users to increase their reach with Facebook. Learn how to make your ads more relevant to your audience for tremendous success. Additionally, he...
2022-12-0722 min
Screw The Commute PodcastSpend money on the right ads: Tom interviews Marin IstvanicFor the past seven years, Marin Istvanic has gone from a freelance contractor to head of performance at Inspire Agency, and he's also a partner in a few of their in-house brands that he helped to scale. And he's also a two time geek out speaker and a one time affiliate World Asia speaker. Now, in the past 12 months, listen to this, he spent over $30 million on Facebook ads, and today he's going to share some of his go to Facebook ads, strategies and learnings, as well as some additional tips and tricks to help you do the same.
2022-11-1127 min