Shows
Amplify Your AuthorityHow to Use Bonus Psychology to Win More BuyersSmart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.”When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers.In this podcast episode, I’m sharing the psychology behind effective bonuses, and when you understand how bonuses influence decision-making, your offers will become instantly stronger.Whether you sell services, courses, or coaching programs, this episode provides actionable steps for your next product launch. What You'll Discover in This EpisodeWhy bon...
2025-09-2516 min
The Health & Wellness Marketing Show056: Creating Connection Through Copy With Marisa ShadrickIn a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling to connect with their audience?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with award-winning branding and copywriting expert Marisa Shadrick to explore how to create genuine human connection through written communication.
As a former ministry leader turned international speech champion and copywriter, Marisa reveals the psychology behind why stories release endorphins and create emotional bonds that facts and features simply cannot.
From overcoming h...
2025-09-2430 min
Top Voice Podcast with Michael J. LópezTransitioning from Personal Brand to Business Brand with Marisa ShadrickJoin us for an insightful episode of Top Voice Tuesday as we sit down with Marisa Shadrick to explore the journey from being the brand to building the brand. Discover how Marisa transitioned through writing, copywriting, and public speaking to become a certified brand expert and productivity professional. We delve into the importance of empathetic marketing, the power of AI in personal branding, and strategies for solopreneurs looking to scale their business without losing their unique touch. If you are ready to grow your business and leverage the latest tools and insights, this episode is a must-watch. Tune in...
2025-07-0835 minAmplify Your AuthorityGoogle AI: Learn Faster with NotebookLMGoogle AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking an...
2025-04-1629 minAmplify Your AuthorityThe 7 Limiting Beliefs That Could Sabotage Your BusinessMany entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed seven limiting beliefs that could sabotage their businesses. In this episode, we'll uncover the seven most common limiting beliefs that hinder many entrepreneurs. More importantly, you'll walk away with powerful mindset shifts that will help you break free from self-doubt, fear, and mental roadblocks—so you can finally build a business positioned for growth. What You'll Discover in This Episode:Unmasking Limiting Beliefs: Based on a survey of 30 solo busi...
2025-02-2621 min
happy healthy hustleHow to Overcome Fear w/ Marisa ShadrickWhat's the secret to overcoming fear?How to break free from being a prisoner in your own mind?Today's episode is all about conquering fears and using gratitude as a superpower to achieve both personal and professional success.My guest, Marisa Shadrick, an online marketing consultant and certified copywriter, shares her journey from living in fear to becoming one of the top 100 speakers in the world and a successful entrepreneur.🔍 In this episode, you'll discover:➡️ The power of gratitude in overcoming fear and building a thriving business.➡️ How to iden...
2024-12-0720 minAmplify Your AuthorityWebinar Strategies that Build Trust, Authority, and SalesTrust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales. Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales. In today's episode, I'm sharing a private coaching session I held with my list-building community. You'll get an inside look at webinar strategies, not just as a lead-generation tool but also as a way to prese...
2024-11-2037 min
The Aspiring Solopreneur102. How Solopreneurs Can Foster Human Connection in the Age of AI with Marisa ShadrickDo you feel like technology is advancing at warp speed, while human connection struggles to keep pace? For our solo businesses, there’s such a fine line between technological progress, like AI, and the timeless need for genuine human connection, which is so important to reach your audience! So, how do we bridge the gap? Well, today we’re joined by Marisa Shadrick who coaches people on finding their voice in this noisy digital world. She recognizes that being heard in a crowded space is more than volume; it's about communicating with clarity, purp...
2024-04-0229 minAmplify Your AuthorityAI VS Human Touch: Striking the Right BalanceAI VS Human Touch. How Do Content Creators Strike the Right Balance?We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch.Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content? It can unless you use my 12-step workflow that shows you how to use AI in your content creation without losing that warm, heart-to-heart connection we all crave. Here's What You'll Discover In This EpisodeUse AI tools as a s...
2024-02-2828 minAmplify Your AuthorityInfinite Content Possibilities with AI Assistance: Guest Greg WassermanDiscover Infinite Content Possibilities with AI AssistanceContent creation can lead to fatigue and burnout. If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode.Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience. Here's What You'll Discover In This Ep...
2024-02-2141 min
Amplify Your AuthorityEpisode #81 Level Up Your B2B Marketing with LinkedIn: Guest Michelle J RaymondAre you curious about how to level up your B2B marketing using LinkedIn?
Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages.
With a wealth of experience and a track record of success, she’s ready to share a treasure trove of insights far beyond the basics.
While she’s on her way to making a splash at Social Media Marketing World 2024, in this interview, she’s pulling back the curtain to reveal strategies that can truly transform your LinkedIn game.
2024-02-0700 min
Amplify Your AuthorityEpisode #80 Turn Podcast Dread to Delight with Riverside: Guest Kendall BreitmanWhether you’re a seasoned podcaster or just starting, finding the right tool to create high-quality podcast content can be a game-changer for your brand.
In this episode of “Amplify Your Authority,” I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.
In this episode, Kendall and I discuss the following:
1. My love/hate relationship with podcasting and why I’ve decided to go all in and create more content.
2. How Riverside’s features simplify the podcasting process, including AI-generated content.
3. Advice on podcast...
2024-02-0100 min
Amplify Your AuthorityEpisode #79 From Skills to Influence: Recognize Your AuthorityMany talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment. It’s time to go from skills to influence.
Authority is not a destination but a journey—one marked by continuous growth, overcoming self-doubt, and breaking through preconceived notions about what it means to be a leader.
In this podcast episode, you’ll discover:
The Essence of Authority: Discover a deeper meaning of authority and how it goes beyond conventional definitions.
Signs of Leadership: Recognize your subtle yet powerful signs of leadership that will help you becom...
2024-01-2300 min
Amplify Your AuthorityEpisode #78 Three Needed Changes When Working Hard Is Not EnoughAre you tired of feeling like you’re working hard but not seeing the results you desire? When working hard is not enough, it’s time to make changes.
Transformative Shifts for Sustainable Business Growth
As we transition into the new year, I’ve been reflecting on the pivotal changes needed when working hard isn’t working anymore. One crucial shift I’ve learned is to tear down negative beliefs and fears and build on a healthy foundation. It’s not about working harder or pushing through; it’s about working strategically.
In this special ep...
2024-01-0500 min
Amplify Your AuthorityEpisode #77 2023 Marketing Shifts and Recommendations for Future SuccessAs we stand on the threshold of 2024, I’ve gathered my thoughts on 2023’s marketing shifts with recommendations for future success. What lies ahead is a different era in online business.
Technology continues to reshape marketing.
Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today’s AI evolution is another pivotal change, signaling a new era in online marketing.
It’s a crucial wake-up call for businesses to fully equip themselves in the face of AI, as their...
2023-12-1100 minAmplify Your Authority2023 Marketing Shifts and Recommendations for Future SuccessAs we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business.Technology continues to reshape marketing.Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today's AI evolution is another pivotal change, signaling a new era in online marketing.It's a crucial wake-up call for businesses to fully equip themselves in the face...
2023-12-1139 min
Amplify Your AuthorityEpisode #76 Top Email Marketing Tips for Business Growth with Kathy FarahYou don’t want to miss these top email marketing tips for business growth.
Email marketing remains to be a powerful business strategy for turning warm leads into customers.
In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients achieve remarkable results.
In this podcast, you’ll discover the importance of
Subscriber Engagement: Discover why subscriber engagement is the key to a thriving email marketing strategy.
Reengaging a Cold Email List: Understand how brea...
2023-11-2900 min
Amplify Your AuthorityEpisode #75 Leaders Never Underestimate the Power of GratitudeIn a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude.
But what if I told you that gratitude could be the key to personal fulfillment and business success?
We’ll explore the connection between gratitude and prosperity. From building solid relationships to reducing stress and attracting opportunities, we can’t underestimate the power of gratitude.
In this episode, you’ll discover
Transforming Business Relationships: Discover how a simple act of kindness can revolutionize your professional relationships and foster a...
2023-11-2100 min
Amplify Your AuthorityEpisode #74 Flourishing After Adversity: Laura Broome’s Journey to Resilience and HopeIn today’s episode, the remarkable Laura Mangum Broome is joining us, sharing her journey to resilience and hope.
Laura has overcome tremendous adversity, including facing breast cancer, heart failure, the tragic loss of her adopted son, divorce, and loss of her home and business.
Despite these challenges, she embodies resilience and transformation and has even written a book, “Flourishing After Adversity,” to share her coping strategies and resilience tools with others.
She has also leveraged her experiences to become a successful public speaker. Laura’s story is one of strength, faith, and grace, and her jour...
2023-11-1400 min
Amplify Your AuthorityEpisode #73 The Fortune is STILL in the Follow-Up: Maximize Your Marketing EffortsAre Your Marketing Strategies Falling Short? Discover the Power of ‘Follow-Up’ for Maximizing Sales
Are you struggling to convert leads into profitable sales?
You’re not alone, and the issue may not be your strategy but your follow-up—or lack thereof. As industry thought leader Jim Rohn eloquently said, “The fortune is in the follow-up.”
In today’s podcast broadcast, we’ll unpack the mechanics of increasing ‘touchpoints’—those critical moments of interaction before and after someone joins your email list—to improve your conversion rates.
In This Podcast Episode, You’ll Discover:
The C...
2023-10-3100 min
Amplify Your AuthorityEpisode #72 Golden Hustle: Passion and Profit After 55Seniors Break Barriers And Embrace the Golden Hustle to Pursue Passion And Profit After 55!
The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their worth, are hesitant by societal age biases, or are intimidated by technology.
In this episode of Resilient Faith Online Podcast, I dive into online entrepreneurship, particularly for those in their golden years. I tear down the prevailing myths and mindsets that could sabotage the path to success after age 55.
In this podcast, you’ll discover:
Discover the Competitive Edge...
2023-10-1100 minAmplify Your AuthorityGolden Hustle: Passion and Profit After 55Golden Hustle: Passion and Profit After 55The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their intrinsic worth, daunted by societal age biases, or intimidated by technology. In this episode of Resilient Faith Online, host Marisa Shadrick delves into online entrepreneurship, particularly for those navigating their golden years. She tears down the prevailing myths and restrictive mindsets that could sabotage the path to success after age 55.In this podcast, you'll discover: Disc...
2023-10-1119 minAmplify Your AuthorityClients, Connections, and Collaborations on LinkedInWe're diving into a topic many of you have been asking about LinkedIn.LinkedIn isn't a stuffy, suit-and-tie platform. It's a professional and engaging platform that has given me more success than any other social media platform. If you're a B2B business, check out this episode. In this podcast episode, you'll discover how to: ✅ Make authentic connections on LinkedIn✅ Find specific professionals using the search bar and filtering words ✅ Enhance your profile's branding so you're searchable✅ Find more time to prospect using AI tools for day-to-day writing
2023-09-2039 minAmplify Your AuthorityPersuading Yourself to a Better Life [Guest Ray Edwards]A Sales Letter Can Transform Your Inner Dialogue and Save Your LifeBook Release: "Read This or Die"In this episode, I introduce an extraordinary guest who harnessed the power of persuasion to ignite a profound transformation, ultimately rescuing his existence. Prepare to hear a captivating conversation with the esteemed Ray Edwards, a renowned copywriter, author, speaker, and marketer, as he recounts his arduous struggle with Parkinson's. He reveals his victorious triumph during one of his darkest moments. Ray generously imparts invaluable insights on dismantling emotional obstacles th...
2023-05-1236 min
Your Passion, Purpose and Personal BrandBuilding a Resilient Brand: Entrepreneurial Tips with Marisa ShadrickCommunication is at the core of our world. It impacts our communities, relationships, and how we do business. When the world shifts, so must we. Marisa Shadrick is an internationally published writer, an award-winning speaker, a certified copywriter, and personal brand expert. She is also the founder of Copy Connection, an online copywriting program that helps business owners promote like a pro while increasing their sales. If that wasn't enough, she's also a host of her own podcast, Resilient Faith Online. In today's episode you'll learn: >>> The common challenges many entrepreneurs face when...
2023-05-0243 minAmplify Your AuthorityFinding Fulfillment in Helping Others through Business and Meaningful WorkRefocusing our energy and rearranging how we spend our time can help us find more fulfillment as an entrepreneur.Today's guest, Dan Cumberland, created The Meaning Movement to support entrepreneurs in finding fulfillment and connection.In this episode, you'll discover:✅ Learn the benefits of bridging the gap between ambition and the realities of running a business.✅ Ask yourself reflective questions to evaluate your current business situation.✅ Focus on four key areas to find deeper meaning in your business. ✅ Find the one true driving force to creat...
2023-04-0441 minAmplify Your AuthorityHow to Create a High-Value OfferCreating a high-value offer helps scale revenue growth and serves customers with our best resources for success.Many entrepreneurs assume that increasing their marketing efforts will increase sales. However, the reality is that the offer itself plays a significant role in the success of any promotion.While many entrepreneurs think information alone is enough for a compelling offer, the truth is that value encompasses so much more.In this week's podcast episode, I'll share five essential elements of a compelling high-value offer.
2023-03-2926 minAmplify Your AuthorityStrategies for Achieving Greater Work-Life BalanceW E L C O M E T O R E S I L I E N T F A I T H O N L I N E P O D C A S T Building a business doesn't mean compromising your faith, family, and personal well-being. There's a way to achieve work-life balance.I N T H I S E P I S O D E Y O U ' L L D I S C O V E R: ✅ Celebrating the small wins can help build a supportive partnership.✅ Collaborating to...
2023-03-2240 min
The Ambitious Bookkeeper Podcast89 ⎸ Leverage Your LinkedIn Marketing Strategy for Effective B2B Growth with Marisa ShadrickSend us a textIn this interview episode, I am chatting with one of my clients, Marisa, about how she’s been leveraging LinkedIn and relationship marketing to book clients and grow her audience. Grab your notebook, because we have lots of actionable tips and advice around LinkedIn!In this episode you’ll hear:How to connect with B2B on LinkedInWhat kind of content works wellHow often to post & engage5 tips for growing your authority on LinkedInAbout our guest:Marisa is a Ray Edwards Certified Copy...
2023-03-1543 minAmplify Your AuthorityGrowing Your Online Business With 12 Non-Automated ActivitiesOnline entrepreneurs often focus on automated sales funnels, lead magnets, and email campaigns, believing they are the only keys to success. While these tactics certainly have their place, don't overlook the value of non-automated activities that can positively impact your business and personal fulfillment. In this episode, you'll ✅ Discover the 12 non-automated activities to growing your online business.✅ Create the personal habits that will become foundational for your business and life.✅ Understand why mindset shifts will help you create the habits your need to sus...
2023-03-1423 minAmplify Your AuthorityReducing the Mortality Rate through Patient AdvocacyToday's guest, Steve Reiter, founder of the NEVER Alone Project, will discuss why screened family members are the best option for patient advocacy.He'll share the patient advocates' role for family members needing hospital care. In this episode, you'll discover the following:✅What is the value of mentors in your personal life and business?✅How can an emotional support system help your life and business?✅What can you learn from trauma and tragedy to help you?✅ What's the impor...
2023-03-0755 minAmplify Your AuthorityBest SEO Practices for Online EntrepreneursAs an online entrepreneur, your website is the face of your business and must be discoverable to potential customers. One way to achieve this is through Search Engine Optimization (SEO), a technique that helps improve the visibility of your website in search engine results.Guest expert Nick Jeong will share helpful information that will help increase your discoverability.In this podcast episode, you'll discover the following:✅ What is SEO, and how can it help me as a blogger, podcaster, or video creator?✅ What are the...
2023-02-2133 minAmplify Your AuthorityCopywriting is Your Business BFFCopywriting is not just for direct-response sales pages. Copy is a fundamental skill for coaches, speakers, authors, and every type of business. It's all about effective communication. In this episode, you'll discover:✅ How copy helps nonprofits lead volunteers, grow communities, and secure donations. ✅ How copy helps effective communicators get paid to speak. ✅ Why successful authors use copy principles to write must-read books ✅ How copywriting can help coaches attract more clients. ✅ Why copywriting gives online businesses a leading edge in a competitive market. Copywriting...
2023-02-0830 minAmplify Your AuthorityWill AI Tools Take Over Our CommunicationWhether a blogger, marketer, or business owner, you've probably heard about the benefits of using AI tools to generate quick and easy content. ❓ Should you write your content or rely on AI tools? ❓ Are there drawbacks to using AI tools? ❓ How do you know if AI-generated content is effective? In this podcast episode, we're going to take a look at AI tools. ✅ The evolution of technology and its effect on our culture.✅ Why do entrepreneurs feel pressured to create excessive content?✅ Can AI tools write your promoti...
2023-01-2624 minAmplify Your AuthorityChoose the Activity That Will Turn Your Vision Into a Thriving BusinessSetting business goals is part of starting and running a business. Plans provide direction and help keep you on track. But how do you know you've picked the right goals? Before setting goals for the new year, I suggest carefully choosing your priorities. Then, consider the big picture and use tried-and-true activities to help you grow your business exponentially in 2023. In this podcast episode, you'll discover the following: Why it's essential to get out of the weeds and periodically look at the macro and micro plan to disc...
2023-01-0430 minAmplify Your AuthorityComplexity Doesn't Equal ValueIf you believe complexity equals value, that's an unhealthy perspective. I spent excessive hours complicating my marketing and feeding a social media algorithm that controls my free content. Here's what I realized.Your skills, experience, and knowledge have unique value and should be seen and heard by many.Your time should be invested in a few options rather than exhausted in many trends. Repeating a process with a low return of time or money is insanity. In this podcast episode, I'll share my marke...
2022-12-1426 min
The Health & Wellness Marketing Show012: Creating Connection Through Copy With Marisa Shadrick“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today’s episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically.
When we’re writing a copy, we often put way too much information in it to get our point across. Unfortunately, this makes our message harder to comprehend for our audience and can seem insecure. By ensuring that we only include the most resonati...
2022-12-1329 min
Getting To YES012: Creating Connection Through Copy With Marisa Shadrick“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today’s episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically.
When we’re writing a copy, we often put way too much information in it to get our point across. Unfortunately, this makes our message harder to comprehend for our audience and can seem insecure. By ensuring that we only include the most resonati...
2022-12-1329 minAmplify Your AuthorityHow a Ministry Background Equips Online StartupsI thought ministry and work were separate, and I never mixed the two. 🤔Years later, I realized I didn't have to separate work and ministry because my work is an extension of my heart. 😊➡️ Mindset is an extension of faith.➡️ Coaching is an extension of love and service.➡️ Marketing is an extension of gifts and skills.As an online marketing coach and certified copywriter, my business means I bring all of myself to the table to help others succeed.I believe there's a movement of emerging online leaders that...
2022-10-2118 minAmplify Your AuthorityBest Productivity Tip for Online CreatorsOne morning, I grabbed my toothbrush, squeezed some paste, and brushed my teeth.Immediately, the foul taste pulled me away from the webinar I was watching on my phone.I mistakenly grabbed my facial scrub tube, identical to my toothpaste tube.Yes, I exfoliated my teeth.Trying to fill every moment of your day can backfire. Similarly, creating an online business means managing many tasks. The question is, are you managing them well? You realize you're not making progress, yet you're busy. B...
2022-09-2126 minAmplify Your AuthorityThe Pros and Cons of Starting a Membership SiteAs social media changes, our public platforms become vulnerable. When my Facebook Ads Manager got hacked, maxing out my credit card, I knew I could get it resolved, but it was such a pain. Then I was locked out of my Facebook account--twice! My Instagram account ended up with a copycat account pretending to be me. Okay, I'm slow, but the writing on the wall became obvious. I needed a different way to be social without social media--or less of it. My solution was to launch a membership site. Owni...
2022-09-1421 minAmplify Your AuthorityHeart-to-Heart Marketing Using StoriesMany believe the only way to get clients is to make your promotional content ooze with hype and sales gimmicks. Stories help improve the content in several ways.The copy can become more relatable, engaging, and memorable. It can create a deeper connection with the reader and even persuade them to believe what seems impossible.A story builds trust and naturally lowers resistance. ... the single best way to reach into the reader's heart, soul, and mind? The answer: a story, ~ David Garfinkel In...
2022-08-3030 minAmplify Your AuthorityRedefined to Live Your Best Life: Guest Ray EdwardsSometimes, hope is all you have, but the struggle to keep hope alive is real.It's easy to let negativity seep into your heart and mind.It's easy to allow uncertainty to consume you.It's easy to become apathetic.The truth is that life can be heartbreaking. Life can be lonely. But if we are open to it, life can also be fulfilling.In this podcast episode:Ray Edwards candidly speaks about his cycles of depression and living with Parkinson's for over a decade. ...
2022-08-1622 min
Legacy Roadmap PodcastMarisa Shadrick Transform Your Ideas Into Marketable Messaging
Marisa Shadrick and Robert discuss building a business, facing fear and telling stories that matter. In a world full of noise it is important that entrepreneurs be willing to share their unique story and find their people. The people they can serve naturally and easily and help get the most effective results.
1:24 Started writing
1:50 Writing led to speaking
3:20 Fears
4 Very insecure
4:50 Cut a vein and let it bleed
6:20 Thoughts stir emotion
8 What I know was true
13 Mind/body/spirit
16 The value o...
2022-08-1155 minAmplify Your AuthorityHow to Market in a Fragile EconomyHow to Market in a Fragile EconomyEvery year, marketing performance can vary. Currently, the threat of a recession is brutal for marketers. It leaves them frustrated and wondering what their next steps should be. While this is challenging for online entrepreneurs, there is a hidden opportunity. It's a chance to reevaluate their market's needs and adapt. Season two begins addressing the elephant in the room--marketing in a fragile economy. In this podcast episode, you'll discover: Life after...
2022-08-0926 minAmplify Your Authorityhe Journey to Development and Growth: Guest Joseph BojangMany begin online marketing with a funnel, ad money, and social media promotions. Unfortunately, this seldom works.My guest, Joseph Bojang, is a marketing-funnel expert helping large companies market their businesses.Joseph will be the first to tell you, that a funnel is not enough. Success comes with development and growth. In this podcast episode, you'll discover: What it means to "James Bond" your business for a sustainable futureWhy skills aren't enough and how to position yourself for successHow you can avoid mixed messages with your marketingWhy marketing is...
2022-06-2136 minAmplify Your AuthorityRising Above Unexpected Situations: Guest Blake BeusThere will be times in your business when you face unexpected situations. It is how you handle these situations that will determine your future. It's not always easy, but it is essential to stay healthy and prosperous. My podcast guest Blake Beus understands unexpected challenges, and how they can make you and your business even stronger. In this podcast episode, you'll discover: When Revenue Creates False SecurityHow to Bulletproof Your Business While It's YoungRemove Excuses Because the Best Ideas Come While Moving ForwardGet Past Imposter Syndrome and...
2022-06-0639 minAmplify Your AuthorityTurn Obstacles Into Opportunities: Guest Becky ZingaleTreacher Collins syndrome awareness has increased since the book and movie Wonder.Becky Zingale's husband, Duane, and their younger daughter have the same syndrome. Becky searched for children's books featuring children who have facial differences and wear Bone Anchored Hearing Aids. Unable to find any such books, Becky's husband Duane encouraged her to create the solution by writing children's books to share the stories of their family and friends.Becky was inspired to write Wonderfully Different, Wonderfully Me for her daughter. All children can see themselves represented in a story - whether they...
2022-05-2921 minAmplify Your AuthorityHow to Distill Many Ideas into One Profitable Reality PART IIHow to Distill Many Ideas into One Profitable Reality PART IILast week, we talked about a problem many entrepreneurs have--too many ideas. In this podcast episode, we continue with some practical tips you can implement today! Silence Distraction and Amplify ActionsHow to implement one idea and minimize commitment anxiety Three common distractions that keep you from reaching your goals 30-min habits that will propel you and your business forward Why you shouldn't be a company of one, but be in the company of many We ende...
2022-05-2425 minAmplify Your AuthorityDistill Many Ideas into One Profitable Reality (Part I)How to Distill Many Ideas into One Profitable Reality (Part I)Do you suffer from too many ideas? Maybe your business needs a better system, program, or a tighter niche.Sometimes it's hard to decide with so many choices.In part one of this two-part podcast, you'll discover:How to Develop a Successful Business From the Inside Out Normal Isn't Permanent and Why It Must Become a MemoryBusiness is Less About Building and More About Tearing DownHow Comparison Can Make Your Business Feel Like a 10,000 Piece J...
2022-05-1720 minAmplify Your AuthorityA New Docuseries for Entrepreneurs Sharing Authentic Stories of Success (Guest Paul Klein)A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success"How did you become so successful?"It's a question many of us would love to ask our favorite authors, influencers, and successful entrepreneurs.Did they struggle? What did they learn? How long did it take?This week, my guest Paul Klein talks about a new docuseries that provides an authentic look inside the lives of everyday successful entrepreneurs, BizableTV. In this podcast episode, you'll discover: Paul's early journey from a long-haired band me...
2022-05-0338 minAmplify Your AuthorityHow to Overcome the Fear of Failure and Succeed with an Online BusinessHumans are complex. We fear the unknown and resist the unfamiliar. Fear has its purpose, but chronic anxiety limits our potential and success. Nevertheless, we can overcome the fear of failure. In this podcast episode, you discover:The external triggers that can lead to the "fear of failure" in your business and what you can do about it Recognize the internal triggers that can lead to procrastination and how you move past the lies. How to overcome the "fear of failure" and build a successful, sustainable business.Simple steps you ca...
2022-04-2728 minAmplify Your AuthorityAttract An Audience Even in a Distracted WorldAttract An Audience Even in a Distracted WorldYou know you have to attract a large online audience before you can create an impact.But how do you get people to pay attention to your content in a world of constant distractions?In this week's podcast episode, you'll discover The three types of attention in today's distractive world (lessons from a yellow lab)What is the Reticular Activating System, and why does it become a master switch for filtering informationBecome more relevant to an a...
2022-04-1221 minAmplify Your AuthorityMoney Mindset Begins With Self-Discovery: Guest Jill WrightSometimes we struggle in business, yet we're unsure what we're doing wrong. We encounter resistance. We're critical of our weaknesses.We stress over unmet goals. How do we break the cycle? This weak, my podcast guest Jill Wright shares valuable insights about self-discovery. The process provides a deeper understanding of our value and a healthy perspective on money. In this episode, you'll discover:How resistance doesn't discriminate, and it presents itself in different ways. When we lean on our strengths, we can manage...
2022-04-0536 minAmplify Your Authority3 Tips to Get Your Virtual Business Up To ParAnalogies help us understand a topic. It usually takes what's complex and simplifies it. Today, we're looking at the game of golf and extracting some fundamental principles. Although I'm not a golfer, I've lived with an avid golfer for over 35 years. So often, I'm amazed that playing the game well has nothing to do with motivation but dedication. It's a dedication to improve one thing, how you hit the ball. These principles found in a highly competitive game are relevant for today's online entrepreneurs. In this episode, you'll discover:
2022-03-2922 minAmplify Your AuthorityFearless Authenticity Will Unleash Your PotentialDid you know that circumstances can't limit your potential, but toxic thinking can lead to regrets?In this podcast episode, my guest Michelle Margaret Marques openly shares her journey to mindset mastery.What led Michelle to begin her online adventure.Take what you have and create a new vision for your business.Turn losses into a foundational message for your business.From Scotland to New York City to begin an exciting and "delicious discovery year."Make sense of your inner longing to find a new purpose and a fulfilling life.Discover how a healthy...
2022-03-2150 minAmplify Your AuthorityDon't Self-Sabotage Your Online BusinessOnline entrepreneurship means we face a weekly ebb and flow of success, disappointments, decisions, and endless unexpected obstacles. To be proactive and not reactive, we need to recognize areas where we may unintentionally self-sabotage our business. In this podcast episode, you'll discover, Self-Sabotage #1: Resistance to LeadSelf-Sabotage #2: Fear of Criticism Self-Sabotage #3: Lack of ChangeSelf-Sabotage #4: Never Taking Risks Self-Sabotage #5: Avoiding Confrontation Pick up the mantle of entrepreneurship. We are continuing the work of those who came before us and paving the way for those who will come after us.
2022-03-1524 minAmplify Your AuthorityWork Fueled by FaithIs it appropriate to share your faith in a business environment?Here's what you'll discover in this podcast episode.How does faith play out in business and within a team culture?Why "ministry" in business doesn't have to be weird or preachy.How to open the door to spiritual opportunities. Why people are more receptive when we practice discernment and respect for others.How married couples who are also business partners maintain spiritual intimacy.When we should hit pause and wait on God before executing a plan. How making the most ou...
2022-03-0841 minAmplify Your AuthorityPros and Cons of Copywriting AI ToolsThe rise of artificial intelligence (AI) suggests we have new tools to help us produce more written content. But, can we trust our writing to machines?Let's check out the pros and cons of copywriting AI tools. In this podcast episode, you'll discover:How to use AI tools without jeopardizing sales.How AI tools work and why they could dilute your brand message.When to use artificially-generated content.What tools and technology can’t replace.How much time can AI tools save, or are they time-suckers?
2022-02-2118 minAmplify Your AuthorityHow To Start Earning Money From HomeHow To Start Earning Money From HomeIf you're in the beginning stages of your business, revenue seems like it's somewhere in the far future.Maybe you're planning to launch a product or service, but you're not quite there yet; freelancing, however, is an ideal way to earn money.Hit the ground running with freelancing and tap into this optional low-hanging fruit while you build your online business. In this episode, you'll discover:When and why you may consider a side-hustle as yo...
2022-02-1418 minAmplify Your AuthorityQuiet Distractions and Increase Mental FocusCan we Improve Mental Focus and Quiet Distractions?Absolutely!If you want to be more productive in your business, you need to prioritize mental focus.It's not easy, but I have a few tips that may help you quiet distractions, so you have more margin in your life. In this podcast episode, you'll:Discover what focus means and how we can begin to improve our focusWhy it's hard to focus and efficiently use our timeThe mental and physical benefits of mental focusThe sneaky distractions t...
2022-02-0926 minAmplify Your AuthorityHow to Live Your Purpose and Find Daily FulfillmentHow to Live Your Purpose and Find Daily FulfillmentPurpose gives life meaning.We want to feel like we're doing something that matters, something that makes a difference, something that's meaningful. In this podcast episode, you'll discover:The physical and emotional benefits of living your purpose.Discover the secret to finding your purpose and living a fulfilling life.How to begin a purposeful life amid a changing world.Why priorities and habits are crucial to living your purpose.An acronym that will help you start a j...
2022-02-0118 minAmplify Your AuthorityHow to Turn a Homepage into a Business AssetA website represents you or your business brand online.That's why your homepage should provide a helpful experience and a great first impression.But, if your homepage is your business's storefront, what should it say? In this podcast episode, I'll provide tips for your homepage. Why design is not enough and five ways to improve your audience's experience.The purpose of your homepage and why it's importantFive copy tips that will turn your website into a lead-generating machine. Suggested Podcast EpisodeEpis...
2022-01-2517 minAmplify Your Authority3 Reasons Why Webinars Fail and How Copy Can Help[GRAB THE FREE COMPANION RESOURCE!] It's the time of year when online entrepreneurs get ready to launch a product or service. Typically, they'll get the buzz out by offering a free event like a Bootcamp or Live training. These Live presentations are called webinars.They're excited and full of hope. Until...Registration is thinAttendance is lowConversion is non-existantI want to make sure that doesn't happen to you. Here's What You'll Discover In This PodcastThe Types of Cop...
2022-01-1820 minAmplify Your AuthorityDebt Explosion, Even After Owing Six FiguresAn accident, unexpected situation, or the subtle accumulation of credit equals debt. How will you pay it back? It would take decades to pay for everything. WRONG! Marie Sonneman paid off $106,000 in debt in just under two years. She believes you can do it too! Here's what you'll discover in this podcast. ✅ It's the unconventional addictions that often lead to debt. ✅ How mindset turned $106,000 of debt to Zero in under two years. ✅ When unresolved personal challenges bleed into financial debt. ✅ Uncovering the myth...
2022-01-0937 minAmplify Your AuthorityFocus On Your Greatest ContributionWhat comes to mind when you hear the phrase "greatest contribution?"Like most of us, you may think it's related to someone's life achievement. But what if you could offer your greatest contribution every day? Here are a few takeaways from the podcast: Schedule a periodic debrief-even if it's with yourself, and you'll understand yourself and your world better.Leverage how you're wired, and it will help you make better decisions with fewer regrets. Get to the bottom of what's holding you back...
2022-01-0417 minAmplify Your AuthorityThe Inner Work Needed for External SuccessPursuing an online business can seem like a huge mountain to climb when you struggle with insecurity. Relationship InsecurityBody InsecurityAge InsecurityCareer InsecurityFinancial insecurityWorld InsecurityValue/Worth InsecurityAllowing insecurity to live in your heart will make your climb harder as you drag old beliefs with you. Discover the inner work needed for external success. In this podcast episode, you'll discover:The subtle consequences of insecurity. How insecurity can create unhealthy habits. Implement a process that helps separate truth from a lie.A poem about inner beautyTough love that worked...
2021-12-2018 minAmplify Your Authority7 Ways To Earn Passive RevenueIf you're not sure how to start earning revenue online, consider passive income while you build your program. And...you can begin without a website! In this podcast episode, you discover:7 Ways to Earn Passive RevenueHow to Tap Into Low-Hanging (Revenue) FruitThe Problem with Being a Few Steps Ahead of Your AudienceUnderstanding Where Your Audience Lives in the Buyer's JourneyWhy Audience Obsession is a Good ThingSuggested Episodes You May EnjoyEpisode #21 How to Turn Features Into BenefitsEpisode #19 How to Wr...
2021-12-1325 minAmplify Your AuthorityUnderstand and Fix Passive Voice in Your CopyWhen it comes to writing promotional content, there's a lot to consider: market research, headlines, benefits, and so on. But style is tricky, too. Let's talk about a common mistake in copywriting--passive voice. Why? It can hurt your results. In this podcast episode, you'll discoverWhat is Passive Writing and Why It's Important The Difference Between Active and Passive VoiceHow to Spot Passive Writing in Your Copy Simple Steps to Correct Passive Writing When It's Okay to Use Passive Writing Suggested Epis...
2021-12-0617 minAmplify Your AuthoritySlam Dunk Your Product FunnelFunnels are a proven process for getting a visitor to take action. They are the reason why social media campaigns, webinars, and email campaigns are so effective.When you set up a funnel, you guide your visitors to take the next logical step. These micro-commitments help them reach their desired outcome. A funnel is a strategy. You can have more than one funnel, depending on your objective. In this podcast, you'll discover:✔️A look at the traditional sales funnel and the formula that leads to...
2021-11-2224 minAmplify Your AuthorityHow to Create a Winning Online ProductOnline courses and programs are not going away soon, and many entrepreneurs dream of launching their first product. Yet, they delay. Here's The ProblemIt's a huge undertaking, so where do you begin? Your overwhelming thoughts are enough to trigger profuse perspiration. In This Podcast, You'll DiscoverHow to choose a marketable topic that others clamor to buy. Why a framework is important and how it can provide amazing clarity. What are deliverables, and how do they add value? 3 essential elements of a winning online prod...
2021-11-1523 minAmplify Your AuthorityHow to Write Attention-Grabbing BulletsThere's a lot of advice available on how to write long sales copy. But the length of your promotional material is irrelevant. Here's The ProblemLarge blocks of text won't get read. So instead, consider writing emotionally-charged bullets that will lead people to the rest of your promotional material. In This Podcast, You'll DiscoverThe Purpose of Bullets and Why They WorkWhy Bullets Are So Compelling, If You Write Them CorrectlyThe Five Proven Bullet Formulas Marketers Use and LoveThe Seven Secret Places For Bullet Optimization How...
2021-11-0125 minAmplify Your AuthorityThe #1 Reason Copy ConvertsThe goal of promotional campaigns is to write engaging and high-converting copy that sells products. Wrong! Here's The ProblemWe need to first connect with our audience, and offer something far more valuable. In This Podcast, Episode You'll Discover...✅ How to Connect With Your Audience✅ Debunking the Myth That Copywriters Sell Products✅ Lessons From the Auto Industry✅ Why the Market Isn't Saturated✅ The Principle of One FREE COACHING: Join...
2021-10-2517 minAmplify Your AuthorityPromote Your Podcast Using YouTube Video ClipsGUEST SPEAKER: Chris Shadrick Sharing a podcast episode on YouTube is a great way to reach more people.But here's the problem...Most entrepreneurs repurpose the entire podcast episode to YouTube and limit their reach. Posting once isn't enough, and uploading one long piece of content will limit your efforts. Instead, discover how you can promote your podcast using short YouTube video clips. In this podcast, you'll discover...✅ What is a YouTube podcast clip?✅ Why do YouTube po...
2021-10-1828 minAmplify Your AuthorityHow Problems Lead to Purpose [Guest: Veronica Williams]GUEST SPEAKER: Veronica Williams | Have you noticed that much of what we determine to do in life originated from our brokenness? It becomes our message. But here's the problem... Some never overcome the challenges that keep them from fulfilling their true potential. We need to recognize the difference between challenges and long-lasting adversity. Speaker, Relationship and Empowerment Coach Veronica Williams shares insights about human behavior and overcoming adversity. In this podcast, you'll discover...✅ Adversity Can Keep Us From Becoming Our...
2021-10-0342 minAmplify Your AuthorityThe Stories Behind 5 Top Instagram QuotesIf you need a little inspiration, this is for you. On Sept 29th I'll celebrate my birthday. So I wanted to do something different for this podcast episode. No, I'm not offering a "flash" sale. I decided to share the stories behind my top 5 Instagram quotes at @marisashadrick. Many of my Instagram quotes come straight out of my journal. Some are old, and some are new, but their truths have served me well. Heck, maybe I'm feeling a bit...
2021-09-2715 minAmplify Your Authority7 Must-Haves for An Online BusinessThere is so much to learn about owning and operating a profitable internet-based business. We get excited about the possibilities but don't know where to start.I created a short, sharp checklist that will cut through the clutter and get you moving in the right direction. At the very least, it will give you a game plan.In this podcast, you'll discover the seven must-haves for an online business. Business License (Check your local city and state)Business Insurance (Check online and compare. Example: Hiscox) Ch...
2021-09-2025 minAmplify Your AuthorityHow to Turn Features Into BenefitsA common copywriting mistake when writing promotional material is to focus on the features instead of benefits. Instead, concentrate on telling your reader why they should buy from you. What benefits do they gain when they buy your product instead of buying from a competitor?In this episode, you'll discover: What is a benefit? Examples of benefits? A look at "Clear & Classy Glassware." How to turn features into benefitsThe ultimate goal of any saleReferences:Matthew 11:28Isaiah...
2021-09-1316 minAmplify Your AuthorityThe Difference Between Rest and Being RestfulWe know how important sleep is for health, but getting enough sleep is easier said than done. Even if we can get a few extra hours of sleep, some people still feel tired and anxious. Is there a solution? In this episode, you'll discover: Can You Be Physically Rested and Still Need Rest? Benefits of Physical RestWhy Periodic Rest May Not Be Enough The Difference Between Rest and Being RestfulWhat Does It Mean to Have a Restful Soul?How Being Restful Can Change Your PerspectiveAn Ancient Song for the Weary
2021-09-0616 minAmplify Your AuthorityHow to Write Engaging Headlines for Increased ResultsYou only have a few seconds to catch someone's attention online, so you need one important piece of copy--a well-crafted headline. In This Episode, You'll Discover:What is CopywritingWhy Headlines Matter What a Headline Should Always Contain The Purpose of a Headline How Audience Awareness Determines a HeadlineTips for Crafting a HeadlineTools That Can Help Write Stronger HeadlinesReferences: Hemmingway EditorGrammarlySwiped.coRate, Review, & Subscribe on A...
2021-08-3025 minAmplify Your AuthorityPricing with ConfidenceWe need to have a healthy perspective between work, faith, and money when thinking of pricing. Is work a grind, or is it part of our spiritual DNA?In this episode, you'll discover The part we play in a market-based economyWhat does the Bible say about work? Is it true that the rich get richer and the poor get poorer?Are businesses creating a materialistic culture? Is it wrong to pursue wealth? References: Genesis 2Genesis 3Dr. Scott Rae, Author Jose...
2021-08-2220 minAmplify Your AuthorityAdapt Your Copy to Your Marketing Strategy and Improve ResultsWriting is problematic for most online marketers, even experienced ones, but copywriting is an essential piece of any marketing strategy.It's important to remember whether you're writing for brand awareness, building trust, or selling a product or service.Remember to ask yourself, "what do I want them to believe, feel, or do?" In this episode, you'll discover... What is copywriting?Insights to Brand MarketingCreating Content Marketing The Purpose of Direct-Response Marketing Why You Need All ThreeWhat All Three Have in CommonWisdom from Copy Expert Eugene Swartz Copy...
2021-08-1520 min
Ordinary To BadassWhy Marisa Shadrick is so Badass!In this episode you'll hear three reasons why Marisa Shadrick is so Badass! Marisa is a Copywriter & Business coach and she was on episode 136.
If you're looking to gather with other Badasses and plan out 2021 this is for you. There's no feeling like gaining momentum prior to the new year. Check out the Gather and plan retreat @ https://ordinarytobadass.lpages.co/gather-and-plan/
2021-08-1219 minAmplify Your AuthorityWhy "Done is Better than Perfect" is Not the Right MindsetHave you been labeled perfectionist because you have meticulous or detailed-oriented strengths? Hmmm, would you want your surgeon, pharmacist, accountant, pilot, or doctor to provide "good enough" work? In this week's episode, we'll unpack why "done is better than perfect" is not the right mindset for an online entrepreneur, with examples of leaders who practice excellence. In this episode, you'll discover... The Difference Between Perfectionism and Excellence The 7 Consequences of Doing Good-Enough WorkThe Origin of "Done Is Better Than Perfect" The Confusion Between Productivity and Per...
2021-08-0824 minAmplify Your AuthorityHow to Recover and Prevent Entrepreneurial BurnoutBurnout is painful.If you've ever experienced burnout, you know it's a dark place. It's a slippery slope that affects every area of our lives. As entrepreneurs, we need to guard against burnout. Here's what you'll discover in this podcast episode.The Signs of BurnoutThe Consequences of Burnout7 Practices That Helped Me Recover From BurnoutHow to Begin a Healthy Work Rhythm How to Prevent BurnoutHelpful QuotesWorry does not empty tomorrow of its sorrow; it empties today of its strength. ― Corrie...
2021-08-0232 minAmplify Your AuthorityDon't Be Busy; Be IntentionalIt seems that we're busier than ever before. Yet, we push ourselves to achieve more. We work harder, and we seem to view our over-extended lives as a sign of success. Then there is the other end of the spectrum: being intentional with your time. But intentional living requires awareness and a conscious choice. Here's what you'll discover in this podcast episode.Why we're such a busy cultureHow God views busyThe difference between busy and intentionalWhat to manage to avoid becoming too busyHow to become more intentional References:
2021-07-2619 minAmplify Your AuthorityThe Difference Between Marketing & SalesMarketing and sales are often used interchangeably, but are they the same? If you want to sell products and services online, you need to understand the difference. In this episode, you'll discover... The Difference Between Marketing & Sales Why a Sales Page Isn't EnoughTypes of Online Marketing Why You Need BothHow to Start MarketingReferences:Proverbs 16:11 New Living TranslationRate, Review, & Subscribe on Apple Podcasts"This is wha...
2021-07-1916 minAmplify Your AuthorityFrom Doodles to DollarsGuest Speaker Anne LaFolletteAre you too old to start an online business? Meet Anne Lafollette, an unknown superstar. After a 25+ year career climbing the corporate ladder, Ann unexpectedly lost her job and found herself at a total loss. Exploring her creativity at the age of 55 was an adventure, and she quickly found that years of built-up expression emerged. Then, she discovered surface pattern design. Anne was HOOKED and still can't wait to jump out of bed each morning to learn more and hon...
2021-07-1231 minAmplify Your AuthorityThe Soft Skills You Need to Run an Online BusinessCan Soft Skill Help You Succeed? A business brings opportunities and challenges.Most of us buy courses to develop our hard skills.But, we often overlook one skill that…Cultivates a healthy mindset. Helps you thrive in today’s competitive market. Gives you the courage to face obstacles. You need soft skills.These skills can help you make the most of your working time. As a result, you improve productivity and develop a solid online business.In this episode, you'll discove...
2021-07-0419 minAmplify Your AuthorityIs The Great Resignation A Spiritual Shift?The Great Resignation has many speculating why so many people are quitting their jobs. Are people looking for more money? Perhaps they're looking for more meaning in their lives. Maybe this isn't a career shift but a spiritual shift. In this episode, you'll discover... What Is The Great ResignationEvents That May Have Led to This ShiftOur New Normal Demands MoreThings To Consider If You're Planning To Start An Online BusinessWork From Home Benefits and ChallengesIf you're considering an online business, make sure you build i...
2021-06-2821 minAmplify Your AuthorityHow to Publish Your First Book Quickly and With Audience ClarityGuest Speaker: David Martin Writer, Publisher, and Online EntrepreneurDavid published almost 600 books, and he's built a seven-figure business from book royalties.About David MartinDavid helps Christian authors, artists, and entrepreneurs transform their ideas into online publications, courses, and digital products.He believes your message needs to be heard; your value needs to be shared. After 20+ years in full-time ministry as church planters and pastors, David and his wife burn with a call to “equip the saints for works of ministry.” They...
2021-06-2041 minAmplify Your Authority10 Types of Emails You Can Boost For Engagement10 Types of Emails to Create and How to Boost Them For EngagementFor online entrepreneurs, when it comes to emails, you have to write many of them. How do you mix them up and not let your copy become redundant? In this episode, you'll discoverAn average email open rateWhy focusing on email copy is important.10 types of emails you can createBoost your emails with six essential elements using the acronym E.M.A.I.L.S. The ultimate goal of an email that should inspire y...
2021-06-1420 minAmplify Your AuthorityWhat It Takes to Build a Thriving Personal BrandGuest Speaker: Mike KimMike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.As Mike would say, "Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Must Realize — YOU ARE THE BRAND." In this episode, brand strategist Mike Kim gives us a glimpse of what we can expect in his new book, "You Are The Brand
2021-06-0737 min