Shows
Amplify Your AuthorityEpisode #125: Why Choosing One Target Audience Is the Key to Business GrowthI know how tempting it is to serve everyone instead of one target audience.
When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar?
In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible.
Whether you’re religious or not, stick with me.
The Gospels, while part of a global message, were written to a specific audience with language, stories, and details that resonated uniquely with that gr...2025-05-1600 min
Amplify Your AuthorityEpisode #124 Business Strategy or Tactics: The #1 Reason Solopreneurs Get StuckYears ago, I believed that posting daily on social media and cranking out blogs meant I was executing a business strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive.It’s frustrating, especially when you’re working solo. I realized I was chasing tactics without a clear strategy, leading the way.In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics.You’ll know how to self-audit your marketing, avoid com...2025-05-0900 min
Amplify Your AuthorityEpisode #123 Persuasive Writing Tips to Make AI Content Sound HumanIf you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.In this episode of the Amplify Your Authority podcast, I’ll show you how...2025-04-3000 min
Amplify Your AuthorityPersuasive Writing Tips to Make AI Content Sound HumanIf you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.In this episode of the Amplify Your Author...2025-04-3018 min
Amplify Your AuthorityEpisode #122 Let ChatGPT Ask the Questions For Better AnswersLet ChatGPT Ask the Questions for Better AnswersWhen I started writing my book, I did what many of us do: I tried to think my way into clarity. I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked. I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.So, I decided to ask ChatGPT to conduct an interview with me. I provided context and told it to ask me questions without giving...2025-04-2400 minAmplify Your AuthorityGoogle AI: Learn Faster with NotebookLMGoogle AI tools are here to help you leverage information to learn and strategize faster. Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move. My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking an...2025-04-1630 min
Amplify Your AuthorityEpisode #121 Google AI: Learn Faster with NotebookLMGoogle AI tools are here to help you leverage information to learn and strategize faster.Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move.My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking and analyzes your content, enabling...2025-04-1600 min
Amplify Your AuthorityEpisode #120 Smart Content Moves Experts Recommend for Personal Branding in 2025Speakers: Michelle J. Raymond, Pat Flynn, Judi Fox, and Dan Sanchez (Danchez)I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025.One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.I brought home a notebook full of notes, and instead of letting all that sit in a folder, I uploaded my notes into ChatGPT to spot the patterns and priorities. Wh...2025-04-1000 min
Amplify Your AuthorityEpisode #119 Turn ChatGPT into Your Content Creation PartnerIf you’re tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient. A few years ago, I bought an Instant Pot during a Black Friday sale. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me question my intelligence.I was so intimidated that I moved it across two states before I ever used it. But once I final...2025-03-2800 min
Amplify Your AuthorityEpisode #118 Overcoming the Trust Deficit: Marketing Strategies for Solo BusinessesHow to Turn Skeptics into Loyal Clients in a Trust Deficit EraFeeling like your marketing’s not hitting the mark anymore? You’re not alone.The trust deficit in today’s market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.But don’t worry—there’s a way to pivot.In this Amplify Your Authority episode, I share five practical strategies to overcome the trust deficit, build real connections, and turn skeptics into fans—all without those outdated, high-pressure moves. Let’s make trust your...2025-03-2100 min
Amplify Your AuthorityEpisode #117 How to Book More Sales Calls Without Being PushyWant to book more sales calls without feeling like you’re constantly pitching?Today, we’re tackling a question I hear all the time—should we be selling all the time, or is there a better way to convert leads into buyers without exhausting your email list?I get it. You’re nurturing your audience, providing value, and trying not to come across as pushy. But if you’re not selling consistently, you’re likely missing out on opportunities to serve your audience at a deeper level. In this episode,I’ll share how you can book more...2025-03-1300 min
Amplify Your AuthorityEpisode #116 The 9 Irresistible Offers With AI Copy PromptsDiscover the top 9 irresistible offers with AI copy prompts that can help you create urgency, scarcity, and ethical persuasion to boost conversions.An offer is more than just a price tag—it’s the invitation to take action in your promotional content. How you position that ask shapes the buyer’s decision and directly impacts your conversions. The way you frame, package, and present an offer can be the difference between a quick yes and a lost opportunity.In this episode, we’re diving into nine powerful offer types that copywriters use to boost sales, but that many sol...2025-03-0600 minAmplify Your AuthorityThe 7 Limiting Beliefs That Could Sabotage Your BusinessMany entrepreneurs focus on external challenges—marketing, sales, or strategy—but a recent survey revealed seven limiting beliefs that could sabotage their businesses. In this episode, we'll uncover the seven most common limiting beliefs that hinder many entrepreneurs. More importantly, you'll walk away with powerful mindset shifts that will help you break free from self-doubt, fear, and mental roadblocks—so you can finally build a business positioned for growth. What You'll Discover in This Episode:Unmasking Limiting Beliefs: Based on a survey of 30 solo busi...2025-02-2620 min
happy healthy hustleHow to Overcome Fear w/Marisa ShadrickWhat's the secret to overcoming fear?How to break free from being a prisoner in your own mind?Today's episode is all about conquering fears and using gratitude as a superpower to achieve both personal and professional success.My guest, Marisa Shadrick, an online marketing consultant and certified copywriter, shares her journey from living in fear to becoming one of the top 100 speakers in the world and a successful entrepreneur.🔍 In this episode, you'll discover:➡️ The power of gratitude in overcoming fear and building a thriving business.➡️ How to iden...2024-12-0720 minAmplify Your AuthorityWebinar Strategies that Build Trust, Authority, and SalesTrust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales. Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales. In today's episode, I'm sharing a private coaching session I held with my list-building community. You'll get an inside look at webinar strategies, not just as a lead-generation tool but also as a way to prese...2024-11-2038 minAmplify Your AuthorityHow to Hustle with Health and Happiness with Dr. Christiane SchroeterMany ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness.In this episode, you'll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals.Christiane shares insights from her journey, highlighting the importance of self-discovery, mindset shifts, and actionable steps for achieving goals while staying true to yourself. Here's What You'll Discover in This Episode:Redefining the Hustle: L...2024-10-1727 min
Author to AuthorityEp 523 -From Fear to Freedom: Unleashing Your Writing and Speaking Power with Marisa ShadrickMarisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and speaking...2024-08-3035 min
The Aspiring Solopreneur102. How Solopreneurs Can Foster Human Connection in the Age of AI with Marisa ShadrickDo you feel like technology is advancing at warp speed, while human connection struggles to keep pace? For our solo businesses, there’s such a fine line between technological progress, like AI, and the timeless need for genuine human connection, which is so important to reach your audience! So, how do we bridge the gap? Well, today we’re joined by Marisa Shadrick who coaches people on finding their voice in this noisy digital world. She recognizes that being heard in a crowded space is more than volume; it's about communicating with clarity, purp...2024-04-0229 minAmplify Your AuthorityAI VS Human Touch: Striking the Right BalanceAI VS Human Touch. How Do Content Creators Strike the Right Balance?We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch.Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content? It can unless you use my 12-step workflow that shows you how to use AI in your content creation without losing that warm, heart-to-heart connection we all crave. Here's What You'll Discover In This EpisodeUse AI tools as a s...2024-02-2829 minAmplify Your AuthorityInfinite Content Possibilities with AI Assistance: Guest Greg WassermanDiscover Infinite Content Possibilities with AI AssistanceContent creation can lead to fatigue and burnout. If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode.Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience. Here's What You'll Discover In This Ep...2024-02-2142 min
Amplify Your AuthorityEpisode #81 Level Up Your B2B Marketing with LinkedIn: Guest Michelle J RaymondAre you curious about how to level up your B2B marketing using LinkedIn?
Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages.
With a wealth of experience and a track record of success, she’s ready to share a treasure trove of insights far beyond the basics.
While she’s on her way to making a splash at Social Media Marketing World 2024, in this interview, she’s pulling back the curtain to reveal strategies that can truly transform your LinkedIn game.
2024-02-0700 min
Amplify Your AuthorityEpisode #80 Turn Podcast Dread to Delight with Riverside: Guest Kendall BreitmanWhether you’re a seasoned podcaster or just starting, finding the right tool to create high-quality podcast content can be a game-changer for your brand.
In this episode of “Amplify Your Authority,” I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.
In this episode, Kendall and I discuss the following:
1. My love/hate relationship with podcasting and why I’ve decided to go all in and create more content.
2. How Riverside’s features simplify the podcasting process, including AI-generated content.
3. Advice on podcast...2024-02-0100 min
Amplify Your AuthorityEpisode #79 From Skills to Influence: Recognize Your AuthorityMany talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment. It’s time to go from skills to influence.
Authority is not a destination but a journey—one marked by continuous growth, overcoming self-doubt, and breaking through preconceived notions about what it means to be a leader.
In this podcast episode, you’ll discover:
The Essence of Authority: Discover a deeper meaning of authority and how it goes beyond conventional definitions.
Signs of Leadership: Recognize your subtle yet powerful signs of leadership that will help you becom...2024-01-2300 min
Amplify Your AuthorityEpisode #78 Three Needed Changes When Working Hard Is Not EnoughAre you tired of feeling like you’re working hard but not seeing the results you desire? When working hard is not enough, it’s time to make changes.
Transformative Shifts for Sustainable Business Growth
As we transition into the new year, I’ve been reflecting on the pivotal changes needed when working hard isn’t working anymore. One crucial shift I’ve learned is to tear down negative beliefs and fears and build on a healthy foundation. It’s not about working harder or pushing through; it’s about working strategically.
In this special ep...2024-01-0500 min
Amplify Your AuthorityEpisode #77 2023 Marketing Shifts and Recommendations for Future SuccessAs we stand on the threshold of 2024, I’ve gathered my thoughts on 2023’s marketing shifts with recommendations for future success. What lies ahead is a different era in online business.
Technology continues to reshape marketing.
Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today’s AI evolution is another pivotal change, signaling a new era in online marketing.
It’s a crucial wake-up call for businesses to fully equip themselves in the face of AI, as their...2023-12-1100 minAmplify Your Authority2023 Marketing Shifts and Recommendations for Future SuccessAs we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business.Technology continues to reshape marketing.Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today's AI evolution is another pivotal change, signaling a new era in online marketing.It's a crucial wake-up call for businesses to fully equip themselves in the face...2023-12-1140 min
Amplify Your AuthorityEpisode #76 Top Email Marketing Tips for Business Growth with Kathy FarahYou don’t want to miss these top email marketing tips for business growth.
Email marketing remains to be a powerful business strategy for turning warm leads into customers.
In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients achieve remarkable results.
In this podcast, you’ll discover the importance of
Subscriber Engagement: Discover why subscriber engagement is the key to a thriving email marketing strategy.
Reengaging a Cold Email List: Understand how brea...2023-11-2900 min
Amplify Your AuthorityEpisode #75 Leaders Never Underestimate the Power of GratitudeIn a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude.
But what if I told you that gratitude could be the key to personal fulfillment and business success?
We’ll explore the connection between gratitude and prosperity. From building solid relationships to reducing stress and attracting opportunities, we can’t underestimate the power of gratitude.
In this episode, you’ll discover
Transforming Business Relationships: Discover how a simple act of kindness can revolutionize your professional relationships and foster a...2023-11-2100 min
Amplify Your AuthorityEpisode #74 Flourishing After Adversity: Laura Broome’s Journey to Resilience and HopeIn today’s episode, the remarkable Laura Mangum Broome is joining us, sharing her journey to resilience and hope.
Laura has overcome tremendous adversity, including facing breast cancer, heart failure, the tragic loss of her adopted son, divorce, and loss of her home and business.
Despite these challenges, she embodies resilience and transformation and has even written a book, “Flourishing After Adversity,” to share her coping strategies and resilience tools with others.
She has also leveraged her experiences to become a successful public speaker. Laura’s story is one of strength, faith, and grace, and her jour...2023-11-1400 min
Amplify Your AuthorityEpisode #73 The Fortune is STILL in the Follow-Up: Maximize Your Marketing EffortsAre Your Marketing Strategies Falling Short? Discover the Power of ‘Follow-Up’ for Maximizing Sales
Are you struggling to convert leads into profitable sales?
You’re not alone, and the issue may not be your strategy but your follow-up—or lack thereof. As industry thought leader Jim Rohn eloquently said, “The fortune is in the follow-up.”
In today’s podcast broadcast, we’ll unpack the mechanics of increasing ‘touchpoints’—those critical moments of interaction before and after someone joins your email list—to improve your conversion rates.
In This Podcast Episode, You’ll Discover:
The C...2023-10-3100 min
Amplify Your AuthorityEpisode #72 Golden Hustle: Passion and Profit After 55Seniors Break Barriers And Embrace the Golden Hustle to Pursue Passion And Profit After 55!
The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their worth, are hesitant by societal age biases, or are intimidated by technology.
In this episode of Resilient Faith Online Podcast, I dive into online entrepreneurship, particularly for those in their golden years. I tear down the prevailing myths and mindsets that could sabotage the path to success after age 55.
In this podcast, you’ll discover:
Discover the Competitive Edge...2023-10-1100 minAmplify Your AuthorityGolden Hustle: Passion and Profit After 55Golden Hustle: Passion and Profit After 55The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their intrinsic worth, daunted by societal age biases, or intimidated by technology. In this episode of Resilient Faith Online, host Marisa Shadrick delves into online entrepreneurship, particularly for those navigating their golden years. She tears down the prevailing myths and restrictive mindsets that could sabotage the path to success after age 55.In this podcast, you'll discover: Disc...2023-10-1118 minAmplify Your AuthorityClients, Connections, and Collaborations on LinkedInWe're diving into a topic many of you have been asking about LinkedIn.LinkedIn isn't a stuffy, suit-and-tie platform. It's a professional and engaging platform that has given me more success than any other social media platform. If you're a B2B business, check out this episode. In this podcast episode, you'll discover how to: ✅ Make authentic connections on LinkedIn✅ Find specific professionals using the search bar and filtering words ✅ Enhance your profile's branding so you're searchable✅ Find more time to prospect using AI tools for day-to-day writing2023-09-2039 min
Author to AuthorityEp 401 - Marketing Basics For Entrepreneurs with Marisa ShadrickDescription: Marisa Shadrick, one of the world's top 100 speakers, shares her journey of overcoming fear and finding freedom in writing and speaking on this episode of the Author to Authority podcast. She discusses her early struggles with writing and how she transformed ordinary writing into magnetic writing by attending classes and conferences. Marisa's insights on marketing, personal growth, and adaptability in a changing market offer valuable advice for entrepreneurs and professionals. The conversation also highlights the importance of prospecting and selling, proofreading and copywriting, and simplifying business strategies. Overall, this episode provides inspiration and practical strategies for enhancing writing and s...2023-08-1834 min
Your Passion, Purpose and Personal BrandBuilding a Resilient Brand: Entrepreneurial Tips with Marisa ShadrickCommunication is at the core of our world. It impacts our communities, relationships, and how we do business. When the world shifts, so must we. Marisa Shadrick is an internationally published writer, an award-winning speaker, a certified copywriter, and personal brand expert. She is also the founder of Copy Connection, an online copywriting program that helps business owners promote like a pro while increasing their sales. If that wasn’t enough, she’s also a host of her own podcast, Resilient Faith Online. In today’s episode you’ll learn: >>> The common challenges many ent...2023-05-0243 min
Author to AuthorityEp 340 - Marketing Basics For Entrepreneurs With Marisa ShadrickHave you ever felt lost when it come to marketing for your small business? Most do. In today’s episode Kim and Marisa share about marketing fundamentals and you market confidently knowing that you are heading in the right direction.Highlights Include: · Having you finger on the pulse of your target market· How to be aware of where a person is in the buying cycle· The research you need to do· The common mistakes that are made When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me...2023-03-2730 min
The Ambitious Bookkeeper Podcast89 ⎸ Leverage Your LinkedIn Marketing Strategy for Effective B2B Growth with Marisa ShadrickSend us a textIn this interview episode, I am chatting with one of my clients, Marisa, about how she’s been leveraging LinkedIn and relationship marketing to book clients and grow her audience. Grab your notebook, because we have lots of actionable tips and advice around LinkedIn!In this episode you’ll hear:How to connect with B2B on LinkedInWhat kind of content works wellHow often to post & engage5 tips for growing your authority on LinkedInAbout our guest:Marisa is a Ray Edwards Certified Copy...2023-03-1545 min