Shows
The Captain Coder Podcast10 Ways to Get Better Engagement on Your WebsiteYou’re probably neglecting this big thing in your business.Website engagement.It’s not all about social media. In fact, social engagement is great, but what really leads to sales is how much your dream client interacts with your website.When your ideal customer is actually spending time on your website, you know that you’re providing something that they actually want to look at.But the average amount of time someone spends on a service-based business’s website is less than 2 minutes!Improve that and your sales with the...2023-06-0621 minThe Captain Coder PodcastHow to Create 90 Days of Content in MinutesThe real secret to marketing online isn’t really a secret at all. In fact, it’s what we all know is a best practice but is hard to do so we look for other shortcuts.But nothing can beat creating regular content that provides free and useful information to your audience. It not only helps to attract new clients, but it can also keep your current clients around for longer.And yet, who has time to create something new and fresh every week? Where even do you get your ideas for that content?We...2023-05-3017 minThe Captain Coder PodcastGrow Your Email List with a Lead Capture People Actually Want to DownloadWant to get one of the best ROIs you can get in marketing?I’m talking $42 back for every dollar you spend.The answer might surprise you - it’s email marketing!Having a healthy email list can be the key to growing your business online the easiest way possible.The key to growing your email list?A lead magnet your ideal customer can’t wait to download!Learn how to create a lead magnet that will actually get opt-ins in today’s episode of the #CaptainCoderPodcast.Lis...2023-05-2319 minThe Captain Coder PodcastHow to Create a Compelling About Page For Your WebsiteImagine this scenario: your ideal customer went to their fellow entrepreneurs and friends and asked if anyone knew a “good” accountant, graphic designer, lawyer, social media manager, etc (insert-your-service-based-business-here). That ideal customer was given your name and three other people that they were told were all excellent. To help them decide whom they might want to work with, they visit all of your websites to get a feel for who you are.The About Us page (or Our Story page, depending on your personal preference) is literally the place to show how you stand out among...2023-05-1616 minThe Captain Coder PodcastHow to Keep More of Your Income with Wendy Barlin, CPAYou started your business in part to make more money and remove that income cap a normal 9 to 5 job puts on you. And then tax time comes around and you have sticker shock.Been there, my friend.If you’re tired of having an unexpected IRS bill every April and want to learn how you can keep more of your income, then today’s episode of the #CaptainCoderPodcast is for you!I sit down with @wendybarlincpa to learn how we as business owners can keep more of our hard-earned money.Tune in o...2023-05-0937 minThe Captain Coder PodcastDo This to Get More Sales Leads in Your InboxWhen you work with clients one-on-one, you know that inevitably you’re always chasing that next sale. You need to keep that stream flowing so that you know that your business is going to keep growing.A steady source of leads helps you to know that you’re going to have some predictability in your business. This helps you to make better financial and hiring decisions and better predict your growth.Especially when you’re growing your service-based business online, you need to have something in your arsenal a bit more powerful and predictable than referr...2023-05-0213 minThe Captain Coder PodcastSupercharging Your Performance with AIDo you dream of spending more time growing your business and taking a vacation once in awhile?AI might just be your ticket to saving hours in your day and making those things a reality!You have far too much on your plate to not take advantage of time-saving products.In today’s episode, I talk you through a few of the most popular ways you can save time (and maybe even some money) using AI tools.Listen now at the link in my bio or on your favorite podcast app!...2023-04-2513 minThe Captain Coder PodcastThe Easiest Way to Get Media Coverage for Your Small BusinessHave you ever visited a competitor's website or another business in your industry and noticed that they have media mentions from prestigious organizations such as Forbes, Entrepreneur, and Mashable? You’ve probably sat there and wondered - how did they do that? And how can I get media coverage like that?In today's episode, I’m joined by Cahill Camden, the CEO of Press Jockey. He's not only gonna talk to us about the things that you need to know (and be prepared for) if you want to go out and get media and press for your smal...2023-04-1839 minThe Captain Coder PodcastMake Your Website Accessible from the Get-Go: A Guide to Web AccessibilityAre you cutting out 25% of your total possible audience?If you’re not focusing on web accessibility you are!Web accessibility basically means that we design and build websites so that everyone can access and navigate them, no matter what their abilities are.Not only is providing an accessible website to your customers just the right thing to do but it’s also required by law in many countries.Why aren’t all websites accessible if it’s required by law? Well, the short answer is that building a website to be acces...2023-04-1122 minThe Captain Coder PodcastHow You Can Stay a Step Ahead of Website HackersGot a WordPress website? You may be a target for hackers.WordPress powers 43% of the internet, which makes it a huge target for bad people.If you have a WordPress website, you need to be thinking about security, full stop.Luckily for you, there are some simple steps you can take to make your website more secure and keep those hackers out!Head to your favorite podcast app and listen to the latest episode of the #CaptainCoderPodcast to discover how to keep your WordPress safe.2023-04-0422 minThe Captain Coder PodcastMaximize Your Productivity by Using this SkillAs a solopreneur and especially as a service provider who created your business because you’re good at what you do, you might feel like it’s impossible to delegate out your main job functions.I know how you feel. I code websites a very specific way and know that it could be hard to teach that.But not delegating out tasks and trying to wear all of the hats is a quick trip to burnout city.If you’re new to delegating and just thinking about bringing on your first team member, or sim...2023-03-2819 minThe Captain Coder PodcastMarketing “Hacks” You Should Never UseI get it - you want quick results.. You just want to grow your business so that your income is stable, you get that freedom you’ve been looking for, and you can have better control over your time.I know that it’s easy for a DIY business owner to get suckered into some marketing “hacks” that they think will solve all their problems. Shiny Facebook Ads or posts in groups tell you that they made THOUSANDS of dollars following these systems!But what can actually happen when you use any of these tactics? You can...2023-03-2118 minThe Captain Coder PodcastAre You Ready to Run Ads on Instagram (and Other Platforms)?Only about 10% of your followers will actually see that newest Instagram post.Want to get your content in front of a larger audience? You might be ready to run some ads on Instagram!Ads can be a great way to get in front of more people - and more people who really want to hear from you.In today’s episode, I’m going to walk you through whether or not you’re actually ready to run ads on Instagram, the decisions you need to make before starting an online advertising campaig...2023-03-0717 minThe Captain Coder PodcastSave Time by Using ChatGPT for Blog WritingIf you want to make blog writing a better habit (and improve your website in your search rankings), then there is a new tool on the market that you’ve probably heard a lot about.Chat GPT.I know, I’m a bit of a creation purist. Why am I talking about ChatGPT? Because I recognize that it can be a tool to help you write on a schedule and higher-quality content without having to go hire someone to do it.Especially if you’re in the DIY part of your business, ChatGPT could...2023-02-2814 minThe Captain Coder PodcastIs it Time to Refresh Your Website?How do you know when the time is right for you to rebuild or even refresh your website?Refreshing your website doesn’t have to be a huge overhaul. It can literally be a bit of a “spring cleaning” that you take in stages to make it more manageable (and a better fit for your budget).In today’s episode, I’m going to take you behind the scenes of these two website refresh projects and tell you exactly why we decided to make the switch, how we got to that conclusion, and even what steps we t...2023-02-2118 minThe Captain Coder PodcastAttract More Clients to Your BusinessYou started your service-based business because you’re amazing at what you do. Doing the job you love isn’t what makes being an entrepreneur difficult. It’s finding the clients to work with you and pay your rates.The biggest trap that I see a lot of new business owners fall into is thinking that they’re going to find all of their clients through Instagram or other social media channels.While it’s possible to build a decent base of clients that way, you’re running a lot of risks.So how do you a...2023-02-1418 minThe Captain Coder PodcastProtect Your Online Service Provider Business Legally - with Mairin of Solivagant LegalEven if you’re a solopreneur now, do you have a goal to grow and scale your business? You’ve got to protect that business!In this week’s episode of the Captain Coder Podcast, I talk with Mairin of Solivagant Legal. An expert in crafting the right contracts for online businesses (and their websites), Mairin is not your typical attorney. A digital nomad who loves to travel (which we talk about in this episode), she’s truly living the type of business she helps her customers create.Throughout this episode, we cover...2023-02-071h 17The Captain Coder PodcastHow To Get More Traffic To Your WebsiteWant your website to generate leads and revenue for your business?You need to bring the right people to it!Facts: even the biggest companies in the world have to continuously work to bring new people to their websites and keep their traffic numbers high.In today’s episode, I’m sharing my 7 favorite (and free!) ways to drive traffic to your website.2023-01-3115 minThe Captain Coder PodcastGood Web Design Starts with Digital AccessibilityA few months ago, a friend tagged me in a post requesting website professionals to be interviewed for a live show.I responded back to the author and noted that my favorite thing to talk about in those opportunities was digital accessibility.He messaged back to politely say that they were “focused on more standard web design topics and not something that niche.”Niche?Making an accessible website for everyone to use is niche?I’m about to go on a rant today, but all web design should start with d...2023-01-2415 minThe Captain Coder PodcastScaling Your Service-Based Business with These 5 AutomationsHey service-based business owner - do you often wish you had more hours in the day?Have you hit an income cap because you simply don’t have time to take on other clients?Are you wondering whether or not it’s time to hire?You’ve probably hit what many of us service providers do. I like to call it a “time ceiling.”It IS possible to scale your service business and grow it - without having to hire a huge team. In fact, you should implement these things before you hire a...2023-01-1720 minThe Captain Coder PodcastHow to Get a Real ROI on Your WebsiteCan your website actually make you money?It better!Whether you DIY’d your website on your own or hired a professional to do it for you, you’ve invested time and money into it.It’s your home online, after all.If you feel like your website just isn’t turning a profit for you though, I’ve got a few things you can change to make it better and see that real ROI.2023-01-1013 minThe Captain Coder PodcastSave Days of Time on Your Marketing in 2023Have you ever tried to drive someplace new and not use Google Maps?I’m going to guess that’s a negative.You know that if you want to actually end up at your destination that you have to have a guide to get you there.That’s the same way it is for your business!If you want to grow – and scale – at a steady rate, you cannot wing it. You need a map to get you there.Creating a digital marketing plan only takes a few hours of your ti...2023-01-0333 minThe Captain Coder PodcastUsing Marketing Data to Make Profitable ChoicesI have a quick question for you. When I say the phrase “using marketing data” do you get a little scared?Do you kind of want to hit back and not think about it?Hey, I get it!I may be a coder but my natural skillset is heavily creative, not logic. I joke to my accountant mom all the time that I don’t understand why she actually likes her job.But something she’s said to me a few times over the years holds true for marketing data, too.2022-11-2915 minThe Captain Coder PodcastHow to Ditch Marketing OverwhelmDo you want to stop spending all of your time trying to market your business?Frankly, trying to market your business can feel very overwhelming.There are so many platforms to worry about, so much content to create, and just the general feeling like you’re missing something if you’re not following the latest trends.But I promise that it doesn’t have to be that way!Creating your marketing content can be a far more seamless process than you might think.In today’s episode of the Captain...2022-11-1543 minThe Captain Coder PodcastYour Number One Marketing ToolLooking for that latest magic marketing shortcut?I’ve got bad news for you.It doesn’t really exist.You may be missing out on the number one marketing tool for your business, though.This marketing tactic is so powerful that it can even drive as much as two thirds of your marketing efforts forward.Want to know what it is?Check out today’s episode!2022-11-0815 minThe Captain Coder PodcastWhere to Find Images for Your Marketing (Legally)One hurdle in creating digital marketing pieces for a lot of business owners is finding images they can use - and that they actually like.It can be expensive to have photos shot for you by a professional, and maybe you need an image of a cityscape or something nowhere near you.The problem with just going to Google Images?You’re probably violating copyright laws and you’re putting your business and your content at risk.There are better ways to source images to use throughout your marketing - legally!...2022-10-2516 minThe Captain Coder PodcastAdding Online Courses to Your WordPress WebsitesHave you thought about adding a digital course to your business?As a service provider, chances are you'd like to add some steady, recurring revenue to your bottom line so you're not always chasing that next sale, that next client. Taking your unique expertise and wrapping it up in an online course is a great way to add a different kind of service to your business.Before you say you can't do that or there are too many digital courses out there, the online education industry is expected to boom to $198.9 BILLION by 2030. Now is...2022-10-1814 minThe Captain Coder PodcastWebsite Launch Checklist: 6 Things You Have to do For a Successful LaunchIf you don’t follow the right steps, launching a new website can actually cause you a lot of problems.Suddenly things can be broken that worked before, Google may not reflect the updated information, and worse, you can lose customers because something doesn’t work right.How do you protect yourself against the common mistakes that can happen during a site launch?Checklists my friend!The Captain Coder team utilizes a 3 page checklist of things that we check on every single website we take live.In today’s episod...2022-10-1120 minThe Captain Coder Podcast3 Quick Ways to Build Trust in Your Online BusinessHave you been trying to grow your online business and have struggled?You need to build up that trust factor, girl!Building trust online is very different from how you build trust with your local community. Think about it. You’re trying to not only get people to believe you can help solve their problems, you’re just trying to get them to believe that you’re actually real.There are some shortcuts to help you build up that Trust factor quickly, even if you're just starting out. In today’s...2022-09-2718 minThe Captain Coder PodcastShortcut Your Business GrowthWorking with clients one on one can be tough.Does this situation sound familiar to you?You’re maxed out. You’re not making the money you thought you would and you’re not necessarily getting the freedom you pictured when you started your business either.Is there any hope for that to be better?One of the best things you can do for yourself and your business’s growth is to do something I honestly struggle with all of the time.Find some help.What does that loo...2022-09-2017 minThe Captain Coder Podcast6 Questions to Ask Your Web DesignerReady to upgrade your DIY website to one someone else builds for you?Hiring a web designer can be great because you no longer have to worry about making those updates yourself and you can finally get a website you’re proud of.But how do you pick the right web designer from the seemingly endless supply of them on the internet?I put together 6 vital questions you should ask any web design agency you are thinking about hiring to ensure that they’re looking out for the most important part of the proc...2022-09-1320 minThe Captain Coder PodcastYour Best Personal Investment in Your BusinessWhy did you start your business?Have you ever stopped to write this out - or even fully flesh out your answer?And no, the answer probably isn’t for more money, flexibility, and freedom, because let’s be real - it can take years to get to that point in your business.Today, I’m going to take you through why discovering your why can be one of the most powerful investments you can make in your own business and I’ll even give you the questions to ask yourself to find your ans...2022-09-0614 minThe Captain Coder PodcastThe Best Way to Build an Online Presence that LastsWhen you build a website, especially when you spend money to have a website professionally built, you want it to last.You don't want to spend thousands of dollars just to turn around and spend the money again in just a couple of years and do it all over again. In today's episode, you'll learn how to future-proof your website by using the best platform you can possibly use for that purpose. Mentioned Resources:Yoast SEOWP Engine2022-08-2322 minThe Captain Coder Podcast5 Ways to Increase Paid Ads ROIRunning paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation.Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to.But here's the secret - you can do everything on your ads to optimize them, set up everything the way that Facebook or Google loves, but unless you've done the work on your website first, it won't matter much.Today, I'm going to...2022-08-1616 minThe Captain Coder PodcastPart 2 - How I'm Reinvigorating My BusinessI did it! I took my week remote and the time away from my standard day to day.I feel like my week disconnected from my norm was 100% effective.But did I actually hit the goals of everything I planned?Listen in to see how I improved my boundaries, created better habits, and got my business groove back.2022-08-0920 min
Wichita Chamber Business AcceleratorWebsite Building Superhero (Marisa VanSkiver - Captain Coder)From a lover of comics to creating her own business, Marisa VanSkiver (aka Captain Coder) has been on the forefront of everything digital marketing. She talks with Don and Ebony about how a great website is the foundation of marketing a successful business. On this episode we discuss:Building cool websites, the foundation of marketing a businessThe nickname her love of comics createdDriving traffic to your website and businessThe importance of effective copywritingFocusing on your customers with your websiteCoding since the age of 13Being a female developer amongst teams of menBuilding an e-mail listThe danger of focusing solely on...2022-07-2732 minThe Captain Coder PodcastHow I'm Reinvigorating My Business Part 1Tell me - do you actually treat your business the way you should?Focusing on your business's growth and health should be your number one priority, but when you're a service provider, you're often getting caught up in your clients' businesses instead.These last few weeks especially have been a doozy for me. I have goals and visions that I want to enact in my business, but I don't take the time.So this week, I'm doing something slightly drastic and I'm sharing what it is with you.2022-07-2611 minThe Captain Coder Podcast5 Best SEO Tips for 2022Where are your warmest leads coming from?They’re coming from Google!When someone is searching for your services through Google, they’re actively looking for a solution to their problems. They want to find someone just like you.Is your website optimized to be included in those search results?In today’s episode, get my 5 best tips to improve your ranking on Google.Mentioned Resources:WPEngineYoast SEO2022-07-1923 minThe Captain Coder PodcastStop Excluding Customers from Your ContentBy not making your online content accessible, you're excluding 25% of the population in the U.S. alone.Today's episode of The Captain Coder podcast is incredibly special to me. I have one of my best friends from college on to talk about her journey with the disability community and how she's learned how important it is to make the Internet accessible. Fair warning - this is a longer episode. But I promise you, if you tune in, you're going to be moved, you may tear up a little, and you're definitely going to learn exactly what you...2022-07-121h 03The Captain Coder PodcastHow Introverts Can Succeed as EntrepreneursCan you be a business owner and be an introvert?When you think of famous entrepreneurs, you might think they’re all extroverts. They have no problems talking to people, going out and selling their products and services, and getting to know more people who can push their business forward.But I promise you, you don’t have to be an extrovert to succeed in business.In fact, some hugely successful entrepreneurs are self-declared introverts - Bill Gates, Elon Musk, even digital marketing experts like Amy Porterfield.It is totally possible to b...2022-07-0515 minThe Captain Coder PodcastThe Biggest Mistake I See Service Providers MakeWhen you first started your service business, you were mostly worried about getting clients and keeping your costs low. Right?One of the great things about starting a done-for-you service business is that you can start your own business with little to no overhead.Keeping costs low and business simple often means a lot of business owners start with creating social media accounts and don’t prioritize getting a website.Why is that a problem?In today’s episode, I’m going to show you why this is the number one mistak...2022-06-2817 minThe Captain Coder PodcastGrow Your Business with the Right SystemsHas your business stagnated? Do you feel like you’ve gotten to a certain point where you just don’t know how to grow your business?You probably have great ideas for your business, but without the right systems in place, they remain just ideas.If you want to start scaling your business without the overwhelm, let me introduce you to my own secret weapon - Erin Taylor of Lunimae Strategies.In this episode of the podcast, Erin and I got deep into systems and how they help your business grow.Thro...2022-06-2136 minThe Captain Coder PodcastYou Should Care About Digital AccessibilityOne in four adults in the US have some sort of disability and control $500 billion in disposable income.Does your online content reach them - at all?Chances are, there are some tweaks you need to make to the content you’re creating on social media and within your website to be inclusive to everyone.Ensuring your digital content is inclusive is also called digital accessibility.In today’s episode, I’m going to teach you exactly what digital accessibility is, why it matters to you and your business, and a few si...2022-06-1428 minThe Captain Coder Podcast8 Steps to Improve Your SEO NowYour ideal customer lives on Google. In fact, that’s where they’re at when they’re the most ready to buy. The most ready to sign up for a discovery call or even a service directly.How do you capture the attention of your dream customers when they’re on Google searching for someone to help them? You know you’d be the perfect fit, but how do you even get your foot in that SEO door?In today’s episode, we’re going to learn 8 easy steps you can take to improve your SEO now. SEO i...2022-06-0731 minThe Captain Coder PodcastAttracting Your Ideal Customer by Using Their LingoStop creating content no one reads or listens to.If you consistently put out content but feel like it falls on deaf ears - well, it probably is.You can’t get consistent leads and revenue when you talk to no one, so start attracting your ideal customer now!How do you do that?By speaking their lingo - not your own technical jargon.In today’s podcast, learn how you can go from 0 downloads to a list of raving fans that keep coming back for more content. ...2022-05-3121 minThe Captain Coder PodcastDo This One Thing to Get Booked with Discovery CallsDo you provide high ticket offers? As a coach or consultant, you know that you need to get people on the phone (or a video call) in order to turn that lead into a sale.Filling up your calendar with discovery calls can be the key to exploding your online business. It’s the best way to introduce someone to your business, build a relationship with your leads, and make sure you’re the right fit to help them.And yet your calendar stays pretty empty.How do you turn that around?Yo...2022-05-2419 minThe Captain Coder Podcast5 Lead Generation Strategies Your Website Homepage is MissingDoes your ideal customer visit your website and yet do nothing once they’ve landed there?I’m talking - don't fill out a single form, schedule a call, or even make it off of your homepage.If you feel like your website does nothing for your business, it’s because you’re not actually telling the people who visit your website how to work with you.Today, we’re going to learn the strategies that keep customers on your website and actually get them to take action.Hint: it’s all about cl...2022-05-2216 minThe Captain Coder PodcastNot Having a Marketing Foundation is Costing You MoneyHas your business run comfortably on referrals but now those leads are starting to dry up?You can’t capture leads when they don’t have anywhere to go and learn more about you and your business - in a single easy place.They don’t want to hunt for that information through your Instagram feed.When you run your business online, your business needs a home online.This week, I’m going to teach you exactly how you can capture those leads and not miss out on a huge revenue stream w...2022-05-2207 minThe Captain Coder PodcastHow to Charge for a Website in 2022Have you been banging your head against your desk wondering how to charge for a website? After all, customers don't see the value, right?In our world, we're often feeling like we're fighting for the lowest bid and yet we know that that is not the way to build a profitable business.You know the customer, you understand what they need, and you know you can help them, but we often get caught up in price."We should charge this, but will they pay it?"In this episode, we're going to...2022-04-2013 minThe Captain Coder PodcastMy Favorite Hack to Creating Habits that Improve My Business (and Life)Have you been wanting to add new habits to your daily routine and you're just absolutely struggling?I've always been a routine person. I've been taking daily asthma medications since I was 16 and if I don't follow the same basic routine every day, I might forget to take that medication.But even though I like routines, adding new habits that I know will help me can be hard.Creating healthy daily habits can aid in growing your business, getting your mindset right, and even improving that little thing we all neglect - work...2022-04-1314 min
The Captain Coder PodcastRunning a Web Design Business - 6 Things You're Doing WrongHave you been running your web design business for a while, but you don't know why your customers don't stick with you for years after years?A lot of businesses seek out a new company when it's time to redo their website right?It doesn't have to be that way! You can delight your customers to a point that they'll be unable to imagine going anywhere else. When they need that redo, you can be the first one they talk to.While you can do a lot to keep your customers happy after...2022-04-0616 min
The Captain Coder Podcast5 Steps to Batch and Create Digital Marketing ContentReady to make creating your marketing content feel like a breeze?There is a way to make it all easier, I swear!Last week, we broke down your other options for digital marketing beyond social media.In today’s episode, I’m going to walk you through how to put that plan into action the easiest way possible by batching your content and breaking it up into multiple pieces.There’s no reason for you to be asking yourself on a daily basis what you’re going to talk about. I...2022-03-3011 min
The Captain Coder PodcastFind New Clients Outside of Social MediaDon't miss the freebie!Today, we're going to step away from talking about helping clients and focus on building your own website agency.You do your own marketing right? You're working hard to find new clients, attract people to you, and land those high-dollar clients.While you might be going to job boards or answering RFPs, I know a lot of agency owners will work on building up their own digital marketing.When that's not your area of expertise, I find that a lot of people default to social media.2022-03-2314 min
The Captain Coder PodcastIncrease Your Leads by Injecting Humanity into Your MarketingGrowing a business is hard. Growing a web design and development business can be a special kind of difficult.Want to know a shortcut to improving your marketing's effectiveness, increasing your leads, and getting a better connection up front with your prospects?Inject some humanity into your marketing!I know, this sounds a bit crazy. You're selling a service to a business, right? Yes, but behind every decision is at least one decision maker who is, well, human.In today's episode, I'm going to walk you through what adding some humanity...2022-03-1617 min
The Captain Coder PodcastMy Experience as a Woman in TechHave you ever wondered what it might be like to be a woman in tech? It was International Women's Day yesterday, March 8, so I thought it would be the perfect time to share my experiences.When I first started to learn to code, it was 2000, I was 13, and most people were still using Yahoo instead of Google.I've always been self-taught, so my experiences in tech don't come from classes like some might, but I've also been working as a web developer since I was 18.Let me preface this all by saying that...2022-03-0916 min
The Captain Coder PodcastA Beginner's Guide to Deciding What Keywords to TargetIf you're helping clients create the content for their website, you have to do the necessary keyword research. After all, if no one is searching for the way you're talking about things, you won't get that organic traffic.Keyword research for on-page SEO can feel overwhelming, though. It's hard to know where to start and frankly, a lot of us get bogged down in trying to please Google.But that's not what keyword research is even about. Google isn't performing those searches - the customer is.In today's episode, I'm going to walk...2022-03-0213 min