Shows
Studio Kijk op kanker Podcast#32. Mijn man heeft een hersentumor - Mariska KestelooIn deze aflevering van Studio Kijk op kanker spreekt Michel Daenen met Mariska Kesteloo. Mariska en haar man Christophe leefden een actief internationaal bestaan.
Alles veranderde toen Christophe eind 2019 mentale klachten kreeg. Er bleek een tumor te groeien in zijn hoofd. Een moeilijke tijd brak aan. Hoewel het er uiteindelijk goed uitzag is Christophe uiteindelijk overleden.
Wat maak je als naaste dan allemaal mee? Mariska schreef er een persoonlijk en tegelijk aangrijpend boek over: “Mijn man heeft een hersentumor en ik sta er naast”.
In dit gesprek deelt Mariska belangrijke tips uit dat boek...2023-12-2031 min
Diversity Alliance Talks066 How you can enhance inclusivity and challenge bias in the events industry with Mariska KestelooThis month we are campaigning around Challenging Age Perception and for our second episode, we had a conversation with Mariska Kesteloo. Mariska is the passionate founder of Word of MICE, an international speaker and author. She specialises in B2B influencer marketing for the meetings and events industry. As well as being dedicated to supporting individuals through the grieving process.
Together Gabby and Mariska spilt the tea on:
🗣 How you can enhance inclusivity and challenge bias in the events industry
🗣 The challenges mature professionals face in the events industry
🗣 How to embrace intergenerational connection
🗣 Book recommendations to help continu...2023-08-0243 min
Connexi podcast#53 Mariska Kesteloo (Word of Mice) over rouwenIn 2021 stond de wereld van Mariska Kesteloo, oprichter van Word of Mice, op z’n kop – en dat is nog zacht uitgedrukt. Op enkele maanden tijd is ze vier dierbare mensen verloren. Dat heeft haar getekend, als persoon én als ondernemer. Op het toppunt van haar carrière nam ze de zorg van haar man op zich. Een moedige keuze die haar ongelooflijk siert. Na zijn overlijden en een lang herstel besloot ze om haar dagboek om te vormen tot een boek. Haar missie? Het taboe rondom de dood doorbreken.
Mariska is gepassioneerd om mensen samen te brengen en dingen...2023-01-0955 min
Dare to InterruptBeing a Buffalo: Walking through the Storm of LossSeason 3, Episode 8
Guest: Mariska Kesteloo, Founder, Word of MICE
Why is death a taboo topic? Mariska Kesteloo, founder of Word of MICE, shares her story of losing four loved ones over the span of five months—and the mission she is on to change the way we navigate grief.2022-08-2526 min
The Business of Meetings125: Life, Grief, and Inspiration with Mariska KestelooToday we are happy to speak with Mariska Kesteloo, the President and Founder of Word of MICE. Mariska connects brands and influencers. In this episode, she talks about influencers and shares her unique and inspiring story of grit, grief, persistence, courage, and inspiring others. We hope you enjoy listening to today’s heartfelt conversation with Mariska Kesteloo! Bio: Mariska Kesteloo is an entrepreneur, public speaker, author, and board member. With more than 18 years of working experience in tourism and the MICE (Meetings, Incentives, Conferences & Events) sector, she’s an authority in the ind...2022-08-0245 min
Eventowa Blogerka's showEB030-mariska-kesteloo-eventtalks-about-miceindustryIs it safe to travel to Poland? Are you sure that you want to go with your camper to Poland? Lots of questions :-) The perfect time for a podcast to cover these important questions.It is an engaging conversation with Aga (Eventowa Blogerka), a professional and experienced event blogger based in Poznan and Mariska Kesteloo, blogger, author, and founder of Word of MICE will talk about their passion, the impact of social media and of course the meeting and event industry. What can we do to change the perception of the international event planners and convince them...2022-05-261h 00
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E10Antti Lumiainen is an event enthusiast with over 10 years of industry experience and a strong believer of face to face and the power of events. Having a diverse background in associations, exhibitions and event management, Antti is now working with Helsinki Marketing, promoting Helsinki as a meetings and events destination. He has been active for several years in the local chapter of Meeting Professionals International and currently holds the position of President Elect. He is passionate about giving back to the industry that has created so many possibilities for his career.
Nadja Rubtsova has more than 10 years...2021-02-2144 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E09Carina Bauer began her career in retail and catering, before entering the meetings industry in 2002 as the Marketing and Operations Director for IMEX in Frankfurt, as part of the original launch team for the exhibition. Following the expansion of the IMEX brand into America in 2009, Carina was appointed CEO of the IMEX Group. In her role, Carina is responsible for all aspects of the business.
We are all sad that the IMEX 2021 edition in Frankfurt is cancelled, what will happen? The following topics will be covered with Carina Bauer:
We will talk about how IMEX...2021-02-2142 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E08Robert Szulc is the CEO of Boomerang, an incentive company based in Warsaw, Poland. The company has specialised in travel for corporate clients for 20 years. Experience, passion and creativity are their three main strengths. They organise incentive and corporate trips abroad, like motivational company trips, conferences, congresses and fairs.
The aim of all projects is to strive for excellence in providing participants with unforgettable experiences. A network of contractors around the world and travel experiences allow them to create unique and unconventional incentive programmes. They are avid travelers with great knowledge of the countries they travel to.2021-02-2048 minB2B influencer marketing chat seriesB2B influencer marketing chat series S02E07Maris Kuklis is a curious, adventurous and enthusiastic relationship marketing team player who is always keen to learn, develop and share knowledge. Result-driven, passionate and creative guy with solid business acumen and a comprehensive skill-set underpinned by extensive experience in hospitality, events, airline and destination sales as well as marketing.
Within Etihad Airways, Maris is responsible for developing the MICE market for Etihad’s global network, long-term value and profitability.
During the episode with Maris we will cover the following topics:
What were the most important steps that Etihad Airways has taken on the le...2021-02-2040 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E07Maris Kuklis is a curious, adventurous and enthusiastic relationship marketing team player who is always keen to learn, develop and share knowledge. Result-driven, passionate and creative guy with solid business acumen and a comprehensive skill-set underpinned by extensive experience in hospitality, events, airline and destination sales as well as marketing.
Within Etihad Airways, Maris is responsible for developing the MICE market for Etihad’s global network, long-term value and profitability.
During the episode with Maris we will cover the following topics:
What were the most important steps that Etihad Airways has taken on the le...2021-02-1728 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E06Helen Moon founded Event Wellbeing Week and EventWell Ltd in 2017, the event industry’s first charitable social enterprise and resource dedicated solely to offering wellbeing advice, knowledge and support to event professionals to keep them well.
She has more than 20 years of experience in the world of marketing and events and she believes passionately in the value of live events and the power of the communications that all marketers create and deliver. She loves what she does, and believes that every individual should be given the freedom and opportunity to find their passion in life.
Du...2021-02-1645 min
Behind Social by KontentinoBehind Social Talks #4: Mariska KestelooHow to find influencers for MICE/B2B industry?We sip a cup of virtual coffee with Mariska Kesteloo, a public speaker and founder of Word of Mice. 2021-02-1022 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E05Influencer marketing in South-America, and how to start yourself as an influencer in the meetings & events industry. Horacio Caamano is sharing practical tips how he started as an influencer, and the tools he is using.2021-01-1846 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E04It's all about TikTok. Why this platform is highly underestimated and underrated by event professionals. Event planner and millennial Nyomi Rose will explain why now is the right time to create your account on TikTok for yourself, company or brand. 2021-01-1848 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E03Associations and social media; how to engage with associations in a digital world. Our host Anna Gorska will share her knowledge and experience, and the initiative she launched, News of the World to remain to stay in touch with her audience of associations.2021-01-1630 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E02The Current State & Future of B2B Influencer Marketing, the report created by the team of Onalytica. Tim Williams, the CEO of the company is our host to share his insights and knowledge about B2B influencer marketing.2021-01-1644 min
B2B influencer marketing chat seriesB2B influencer marketing chat series S02E01The role of Instagram and the future. these are topics for our host Phil Gonzalez from Spain. He's an influencer himself and talk about how to become an influencer. Besides how to create a community and to become independent from the platforms.2021-01-1545 min
Upon Arrival | Events & Incentives with Adelaine NgEp17 Mariska Kesteloo: Influencer Marketing in business tourism and riding the roughest yearMariska Kesteloo is on a mission to raise awareness about the mostly untapped potential of using influencer marketing in the business events tourism space.She creates B2B influencer marketing campaigns for suppliers including hotels, and convention bureaus in the meetings & events industry. But this pioneer was herself thrown a new curveball this year, as if Covid wasn't enough. Mariska talks about her heart-wrenching journey that's changed her and even improved her business.Quotes From Episode"There's a younger generation entering the workforce that has grown up with social media, i...2020-12-1559 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #1Word of MICE founder Mariska Kesteloo together with marketing and sales consultant Alessia di Raimondo discuss all about destination marketing.2020-09-0421 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #2We talk about the relationship between employer branding and b2b influencer marketing with Patrick De Pauw, co-founder from Social Seeder.2020-09-0346 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #3Destination marketing and influencer marketing; our host is Giovanna Lucherini, managing director from Convention Bureau Napoli.2020-09-0241 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #4Ambassadors & Influencer Marketing. We have invited Ivo Franschitz and Henrik von Arnold, the co founders of Enited, to talk about the role of ambassadors of tomorrow, and B2B influencer marketing.2020-09-0146 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #5In this edition we will talk about the challenges of travel influencers, and the role of influencers now and in the near future in the travel & MICE industry. Our host is Keith Jenkins, founder of iAmbassador, a community of travel bloggers.2020-09-0131 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #6How to measure the success of a B2B influencer marketing campaign; we will discuss this challenging topic with Dries de Geyter and Dennis Lippens, passionate digital marketers.2020-08-3046 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #7What can MICE influencers do for your company? Therefore we have invited Amanda Thurlow, Sabrina Meyers and not to forget Alessia di Raimondo, all passionate MICE influencers. We will talk about the work of the influencers, and what they can do for your company and the projects they have done in the past.2020-08-2847 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #8Influencers & brands: what are we allowed to do and what not?
Together with Rupa Shah, owner of Hashtag Ad Consulting, we will dive in this important and often ‘overseen’ topic. Rupa is an authority in the industry and expert in the field of compliance.2020-08-2737 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #9Our Host of today doesn’t need an introduction : Julius Solaris, the largest influencer of the meetings & events industry. During this interview we will gain insights about his journey, how he got started with blogging and where’s standing today being acquired by Skift.2020-08-2644 min
B2B influencer marketing chat seriesB2B influencer marketing chat series #10What can we learn from other industries on the level of B2B influencer marketing?
We will talk with Tom Augenthaler , founder of the Influencer Marketer, speaker, consultant and trainer. And David Wing, founder of Wing Digital Marketing. Two passionate founders and fans of B2B influencer marketing.2020-08-2554 min
Online Events Made Simple008 - Influencer Marketing With Mariska KestelooIn this episode, we discuss influencer marketing within the virtual events industry.2020-08-0726 min
EventProfsCast by Hubilo[#EventTalks] Episode #4: How to Get Started With B2B Influencer Marketing with Mariska KestelooHow to Get Started With B2B Influencer Marketing? Is the question that most of the enterprises & organizations want to get answers to.We recently had the privilege to get answers to the most commonly asked questions on B2B influencer marketing from Mariska KestelooMariska Kesteloo is the Founder of the Word of MICE established the company in 2017. She is a renowned public speaker & also the president of (Meeting Professionals International), Belgium chapter. With more than 15 years of experience in the MICE industry, she is erudite and passionate about B2B influencer marketing.2020-06-2930 min
Breakouts#8: Mariska Kesteloo - Influencer Marketing in MICE on a BudgetInfluencer marketing is an extremely effective marketing strategy, especially in the MICE industry. It can also be surprisingly easy and cheap to implement. In this episode I speak to Mariska Kesteloo, an influencer marketing expert, about how you can start your own campaign today on a shoestring budget.2020-06-2134 min
De Meeting Room14 | Content & influencersWe gaan in deze aflevering in gesprek met Mariska Kesteloo van Word of Mice over zakelijke influencers en content creatie. Hoe pak je dat aan en hoe kies je de juiste influencer voor jouw campagne?
Ook komt aan bod hoe je nu goede content kan maken en je netwerk kan inzetten, zelfs als je niet op pad kan.
De highlights lees je op eventgoodies.nl.
2020-04-2940 min
Making a MarketerSeason Two Reunion Show, Part 2 - Season 3 Kick-OffWe're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home).
Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot.
...2019-09-0358 minMaking a MarketerInfluencer Marketing - Providing Value or Overused Term?The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.
There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.
Our guests...
Rachel Stephan - @StephanRachel / Montreal, Canada
- S...2019-02-211h 00
Event Industry News PodcastUsing influencers to support event marketingIn the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events.
Over the last couple of years, Mariska has been building a network of influencers from across the world. These influencers include Instagrammers, YouTubers and bloggers who may be able to provide a positive impact on an event or destination.
As Mariska explains during the podcast, it’s not just the amount of people that an influencer has access to, it’s the type of people and their rele...2018-05-1432 min
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin QuotidienHow EventProfs can use Influencer Marketing to Develop their Business - Interview with Mariska Kesteloo from Word of MiceInfluencer Marketing is a great way to develop your business and your brand as an EventProf. In this interview with Mariska Kesteloo from Word of Mice we have a great talk about Influencer Marketing in the MICE industry, about daring to say "YES", about entrepreneurship, how to start a business and mentorship. Hope you enjoy this episode full of fire! To get in touch with Mariska : http://www.wordofmice.com To get to know more about Lapin Quotidien : http://lapinquotidien.com2018-04-1934 min
eventplanner.be /.nl PodcastMPI - What's in it for me?Vandaag maken we kennis met MPI, de internationale vakvereniging voor meetingprofessionals. Mariska Kesteloo is president van MPI Belgium en legt uit waarom MPI ook voor jou interessant is. - Vind de video en shownotities hier: https://www.eventplanner.be/tv/481_mpi-whats-in-it-for-me.html2017-01-3030 min